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Matt 040793f806 Reorganize docs, add mockup assets and research materials 
- Restructure docs/ into brand/, build-phases/, product/, technical/ subdirectories
- Add consolidated Phase 1 & 2 build plan
- Add complete user journey, architecture diagrams, and build framework docs
- Add science foundation document
- Add initial mockup assets (11 SVGs, design system CSS, implementation instructions)
- Add logo mockup finalists and semi-finalists
- Add academic research PDFs for scientific foundation
- Add screen directory structure for 64 planned mockup screens

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 		2026-02-21 22:58:58 +01:00
..
README.md Reorganize docs, add mockup assets and research materials 2026-02-21 22:58:58 +01:00
phase-0-groundwork-and-dev-environment.md Reorganize docs, add mockup assets and research materials 2026-02-21 22:58:58 +01:00
phase-1-and-2-build-plan.md Reorganize docs, add mockup assets and research materials 2026-02-21 22:58:58 +01:00
phase-3-launch-readiness-and-hardening.md Reorganize docs, add mockup assets and research materials 2026-02-21 22:58:58 +01:00
phase-4-spectrum-and-scale.md Reorganize docs, add mockup assets and research materials 2026-02-21 22:58:58 +01:00

README.md

Codex Phase Documents

Last updated: 2026-02-10

This folder contains the deep execution plan for building Kalei from zero to launch and then Phase 2 growth.

Read in order:

  1. phase-0-groundwork-and-dev-environment.md
  2. phase-1-platform-foundation.md
  3. phase-2-core-experience-build.md
  4. phase-3-launch-readiness-and-hardening.md
  5. phase-4-spectrum-and-scale.md

Phase map

  • Phase 0: Groundwork and Dev Environment
    • Goal: stable tooling, accounts, repo standards, and local infrastructure.
  • Phase 1: Platform Foundation
    • Goal: production-quality backend skeleton, auth, entitlements, core data model.
  • Phase 2: Core Experience Build
    • Goal: ship Mirror, Turn, Lens end-to-end in mobile + API.
  • Phase 3: Launch Readiness and Hardening
    • Goal: safety, billing, reliability, compliance, app store readiness.
  • Phase 4: Spectrum and Scale
    • Goal: analytics pipeline, weekly and monthly insights, scaling controls.

Definition of progression

Do not start the next phase until the current phase exit checklist is complete.

If a phase slips, reduce scope but do not skip quality gates for:

  • security
  • safety
  • observability
  • data integrity

Tooling policy

These phase docs assume an open-source-first stack:

  • Gitea for source control and CI
  • GlitchTip for error tracking
  • PostHog self-hosted for product analytics
  • Ollama (local) and vLLM (staging/prod) for open-weight model serving

Platform exceptions remain for mobile distribution and push:

  • Apple App Store and Google Play billing/distribution APIs
  • APNs and FCM delivery infrastructure