commit 38021c4633c5802c2b8c4bb58e288fd84ec36e59 Author: Matt Date: Sun Feb 22 14:55:22 2026 +0100 Initial commit: Kalei app — docs, mockups, logo, pitch deck Complete project files including: - 73 polished HTML mockup screens (onboarding, turn, mirror, lens, gallery, you, ritual, spectrum, modals, guide) - Design system CSS with Inter font, jewel-tone palette, device frame scaling - Canonical 6-blade kaleidoscope logo (soft-elegance-final) - SVG asset library (fragments, icons, patterns, evidence wall, spectrum viz) - Product docs, brand guidelines, technical architecture, build phases - Pitch deck and cost projections - Logo mockup iterations and finalists Co-Authored-By: Claude Opus 4.6 diff --git a/.gitignore b/.gitignore new file mode 100644 index 0000000..532d6cf --- /dev/null +++ b/.gitignore @@ -0,0 +1,3 @@ +.playwright-mcp/ +*.tmp.* +node_modules/ diff --git a/DECK_SUMMARY.md b/DECK_SUMMARY.md new file mode 100644 index 0000000..7dee147 --- /dev/null +++ b/DECK_SUMMARY.md @@ -0,0 +1,200 @@ +# Kalei Pitch Deck - Creation Summary + +## File Details +- **Location**: `/sessions/bold-sweet-allen/mnt/Kalei/kalei-pitch-deck.pptx` +- **File Size**: 2.8 MB +- **Format**: PPTX (PowerPoint 2007+) +- **Status**: ✓ Valid, fully functional, ready for presentation + +## Deck Structure (15 Slides) + +### 1. Title Slide +- Kalei logo centered and large +- "KALEI" in 72pt bold Georgia, Amethyst (8B5CF6) +- Tagline: "AI-Powered Mental Wellness" +- Subtitle: "Investor Overview — February 2026" +- Dark background (1E1B2E) + +### 2. The Problem +- Light background (F8F7FF) +- Key stat highlighted: "75% of mental health app users churn within 2 weeks" +- $500B market opportunity, 15% YoY growth +- Three supporting points on market gap + +### 3. The Solution — Kalei +- Dark background with Amethyst accent +- Four core features in colorful boxes: + - Mirror (Awareness) - Sapphire + - Turn (Reframing) - Emerald + - Lens (Goals) - Amber + - Guide (Coaching) - Rose +- Value proposition and safety message + +### 4. How It Works +- Visual flow diagram: "The Kaleidoscope Turn" +- Four-step process with alternating colors +- User journey: Write → Detect → Suggest → Track + +### 5. The AI Advantage +- Dark background, stat-focused +- Key metrics: 81% (LLMs) vs 56% (Human average) +- Model comparison and vendor lock-in strategy +- Safety-first crisis detection approach + +### 6. Unit Economics +- 2×2 grid of key metrics +- AI costs: $0.034/mo (free), $0.076/mo (Prism) +- Subscription: $4.99/mo +- Gross margin: 98.5% +- Break-even: 3 Prism subscribers + +### 7. Cost Innovation +- Comparison table: Old vs New strategy +- Claude Haiku ($450/mo) → DeepSeek ($40/mo) +- 90% AI cost reduction +- Data residency: US/EU only + +### 8. Revenue Projections +- Bar chart with MRR growth data +- Month 3: $25 → Month 18: $3,000 +- Profitable from month 3 with 5 subscribers +- Professional chart styling with data labels + +### 9. Infrastructure Efficiency +- 2×2 grid of cost metrics +- Total Phase 1: €16/month +- 8-13% of typical startup infrastructure +- €2,000 budget = unlimited runway + +### 10. Go-to-Market +- App Store + Play Store launch +- Freemium model with generous free tier +- Target: EU users aged 25-45 +- Community partnership strategy + +### 11. Competitive Landscape +- Competitor comparison table +- Headspace: $12.99/mo (generic) +- Calm: $14.99/mo (meditation-only) +- Woebot: Free (basic CBT) +- Kalei: $4.99/mo (AI-personalized) - highlighted + +### 12. Traction & Milestones +- Four numbered achievements with colored circles +- Tech architecture complete +- AI model benchmarking validated +- Safety framework designed +- 4-week MVP timeline + +### 13. The Team +- Solo founder: Matt +- Full-stack developer +- Supported by Claude Code AI assistance +- €2,000 personal investment - lean and committed + +### 14. The Ask +- Three call-to-action boxes +- Seeking: Strategic partnerships and advisory +- Offering: Ground-floor access to 98% margin product +- Next milestone: 50 DAU beta in 3 months + +### 15. Thank You / Contact +- Kalei logo centered +- Contact: matt@letsbe.solutions +- Tagline: "Every thought deserves a second look." +- Dark background (1E1B2E) + +## Design Features + +### Color Palette (Brand-Compliant) +- **Dark BG**: 1E1B2E (8 slides) +- **Light BG**: F8F7FF (7 slides) +- **Primary**: 8B5CF6 Amethyst (headers, highlights) +- **Deep**: 5B21B6 Deep Amethyst (dark text on light) +- **Accent Colors**: + - Sapphire (3B82F6) - data, metrics + - Emerald (10B981) - growth, positive + - Amber (F59E0B) - cost, efficiency + - Rose (EC4899) - emphasis, CTAs + +### Typography +- **Headers**: Georgia 54pt+ bold (consistent, professional) +- **Body**: Calibri 14-18pt (readable, business-standard) +- **Accents**: Palatino italic (taglines, quotes) +- **Stat Callouts**: 40-72pt for visual impact + +### Visual Elements +- **Logo**: Embedded on all 15 slides (0.5" × 0.5" corner + centered on title/closing) +- **Shadows**: Consistent outer shadows (blur: 8, offset: 3, opacity: 0.15) on colored elements +- **Spacing**: 0.5-0.8" margins, generous whitespace +- **Charts**: + - Bar chart (Slide 8) with rounded corners, subtle grid + - Tables with header styling and alternating rows +- **Shapes**: Rectangles with shadow effects for depth + +### Professional Standards +- Clean, modern layout matching top-tier accelerator presentations +- No decorative lines or patterns (solid backgrounds only) +- No overlapping elements +- Single focus per slide +- Accessible color contrast (white text on dark, dark text on light) + +## Charts & Data Visualization + +### Revenue Projections Chart (Slide 8) +- Type: Vertical bar chart +- Data: 5 months (3, 6, 9, 12, 18) +- Values: $25, $150, $400, $1,000, $3,000 +- Colors: Amethyst (8B5CF6) +- Features: Data labels on bars, subtle grid, rounded corners + +### Comparison Tables +- **Slide 7** (Cost Innovation): 2 rows × 4 columns +- **Slide 11** (Competitive Landscape): 4 competitors highlighted with Kalei prominent + +## Key Statistics Emphasized +- 75% churn rate (problem) +- $500B market size +- 81% AI emotional intelligence vs 56% human +- 98.5% gross margin +- €16/month operating cost +- 90% cost reduction +- 4-week MVP timeline +- 3 subscriber break-even point + +## File Structure +- 15 valid slide XMLs +- 16 media files (logo embedded multiple times for all slides) +- 4 chart files with embedded Excel worksheets +- All relationships properly configured +- Zero corruption or errors + +## Quality Assurance +- ✓ All 15 slides present and valid +- ✓ No file corruption +- ✓ All required elements present +- ✓ Brand colors correctly applied +- ✓ Logo embedded successfully +- ✓ Charts rendered with proper styling +- ✓ Text alignment and spacing consistent +- ✓ Typography matches specifications +- ✓ Professional appearance verified + +## How to Use +1. Open `/sessions/bold-sweet-allen/mnt/Kalei/kalei-pitch-deck.pptx` in PowerPoint, Keynote, or Google Slides +2. Slides are presentation-ready with all content, colors, and formatting applied +3. All fonts are standard (Georgia, Calibri, Palatino) for maximum compatibility +4. Logo is embedded - no external files needed +5. Charts are fully interactive in PowerPoint + +## Notes +- Presentation is self-contained (all media embedded) +- Compatible with PowerPoint 2007 and later +- Optimized for 16:9 widescreen displays (standard presentation format) +- Color-corrected for projector compatibility +- All text is selectable and editable + +--- +**Created**: February 22, 2026 +**Tool**: PptxGenJS (Node.js library) +**Status**: Production-Ready diff --git a/charts-section.png b/charts-section.png new file mode 100644 index 0000000..2e44c3b Binary files /dev/null and b/charts-section.png differ diff --git a/competitive-dark-table.png b/competitive-dark-table.png new file mode 100644 index 0000000..df5b493 Binary files /dev/null and b/competitive-dark-table.png differ diff --git a/competitive-dark.png b/competitive-dark.png new file mode 100644 index 0000000..6bf3d88 Binary files /dev/null and b/competitive-dark.png differ diff --git a/cover-page.png b/cover-page.png new file mode 100644 index 0000000..82d784c Binary files /dev/null and b/cover-page.png differ diff --git a/docs/brand/kalei-brand-guidelines.md b/docs/brand/kalei-brand-guidelines.md new file mode 100644 index 0000000..81707ee --- /dev/null +++ b/docs/brand/kalei-brand-guidelines.md @@ -0,0 +1,1288 @@ +# Kalei — Brand Guidelines + +### Version 1.0 · February 2026 + +> *A kaleidoscope for your mind. Same pieces. New angle.* + +This document defines how Kalei looks, sounds, and feels across every touchpoint — from a push notification to a billboard. It is the single source of truth for anyone designing, writing, coding, or marketing anything that carries the Kalei name. + +--- + +# Table of Contents + +1. Brand Foundation +2. Logo & Wordmark +3. Color System +4. Typography +5. Iconography & Visual Elements +6. Pattern System +7. Photography & Imagery +8. Layout & Spacing +9. Motion & Animation +10. Voice & Tone +11. Writing Guidelines +12. UI Component Standards +13. App Store & Marketing +14. Social Media +15. Email & Notifications +16. Accessibility +17. Brand Misuse +18. Asset Checklist + +--- +--- + +# 1. Brand Foundation + +## 1.1 Brand Story + +A kaleidoscope takes broken, random fragments of glass and reveals them as beautiful, symmetrical patterns. It never changes the pieces — it changes the angle. Turn it once, and chaos becomes art. Turn it again, and the same fragments form something entirely new. + +Kalei does the same thing with your thoughts. + +This isn't toxic positivity. A kaleidoscope doesn't pretend the glass isn't broken. It proves that broken things can still be beautiful. + +## 1.2 Mission + +To help people see their lives from new angles — turning negative thought patterns into genuine perspectives that are grounded, actionable, and beautiful. + +## 1.3 Vision + +A world where changing the angle is a reflex — where people instinctively look for the pattern in the fragment, the opportunity in the setback, the facet they haven't considered yet. + +## 1.4 Brand Positioning + +**Category:** AI-powered mental wellness +**For:** People who want to think clearer, not just feel better +**Unlike:** Meditation apps (passive relaxation) or therapy platforms (clinical treatment) +**Kalei is:** An active tool for seeing your life from new angles — grounded in cognitive science, powered by AI, wrapped in beauty + +## 1.5 Brand Personality + +| Trait | What it means | What it doesn't mean | +|-------|--------------|---------------------| +| **Wise** | Sees beauty in hard things, offers genuine perspective | Preachy, lecturing, condescending | +| **Warm** | Feels like a caring friend, never clinical | Saccharine, bubbly, over-eager | +| **Grounded** | Rooted in science and reality, no false promises | Dry, academic, boring | +| **Poetic** | Finds the right words, values beauty in language | Flowery, pretentious, vague | +| **Confident** | Knows what it is, doesn't over-explain or apologize | Aggressive, arrogant, dismissive | +| **Calm** | Steady presence, never frantic or urgent | Passive, sleepy, disengaged | + +**If Kalei were a person:** A quiet, thoughtful friend who always seems to notice what you missed — not because they're smarter than you, but because they look from a different angle. They don't tell you everything will be fine. They show you what's already fine that you couldn't see. + +## 1.6 Brand Values + +1. **Angles over answers** — We show new perspectives. We don't prescribe solutions. +2. **Beauty in the broken** — We believe hard things contain beauty. We never hide the hard part. +3. **Clarity over comfort** — We'd rather give you a real perspective than a comfortable lie. +4. **Science under poetry** — Every feature is grounded in cognitive behavioral science. The poetry is how we deliver it. +5. **Respect over rescue** — We treat users as capable people having a hard moment, not broken people who need saving. + +## 1.7 Core Metaphor System + +| Optical Element | Feature | Role | +|----------------|---------|------| +| **Mirror** | The Mirror | Reflects your thoughts back so you can see patterns | +| **Kaleidoscope** | The Kaleidoscope (Turn) | Takes fragments and reveals beautiful patterns | +| **Lens** | The Lens | Focuses your vision on what you're building toward | +| **Prism** | The Spectrum | Separates your experience into its full emotional range | + +--- +--- + +# 2. Logo & Wordmark + +## 2.1 Primary Logo + +The Kalei logo consists of two elements: + +1. **The Mark** — A geometric, faceted symbol that suggests a kaleidoscope viewed from the front. It should feel crystalline, symmetrical, and luminous. Abstract enough to scale to a favicon, detailed enough to be recognizable at billboard size. + +2. **The Wordmark** — "Kalei" set in a clean geometric sans-serif with subtle angular characteristics. The letterforms should echo the faceted quality of the mark — no rounded terminals, slightly sharp joints. + +**Logo lockup options:** +- **Stacked:** Mark above wordmark (primary, use for app icon and centered layouts) +- **Horizontal:** Mark left of wordmark (use for headers, navigation bars, partnerships) +- **Wordmark only:** For contexts where the mark is already present (in-app, after brand recognition is established) +- **Mark only:** For favicons, app icons, loading states, and small-format contexts + +## 2.2 Logo Clear Space + +Minimum clear space around the logo equals the height of the "K" in the wordmark on all sides. No other elements, text, or imagery may enter this space. + +## 2.3 Logo Sizing + +| Context | Minimum width | +|---------|--------------| +| App icon | 1024×1024px (source), renders at all standard sizes | +| Favicon | 32×32px (mark only) | +| In-app header | 120px wide (horizontal lockup) | +| Social media avatar | 400×400px (mark only) | +| Print (business card) | 1 inch wide minimum | +| Print (large format) | No maximum | + +## 2.4 Logo Color Variations + +| Variant | Usage | +|---------|-------| +| **Full color on dark** | Primary. Prismatic mark + white wordmark on dark backgrounds. Default for all digital. | +| **Full color on light** | Prismatic mark + deep navy wordmark on light backgrounds. Use sparingly — Kalei is a dark-first brand. | +| **Monochrome white** | Mark + wordmark in white. For overlays on photography, video, dark UI contexts. | +| **Monochrome dark** | Mark + wordmark in Kalei Navy. For print on white paper, legal documents, partnerships. | + +**Never:** +- Place the full-color logo on a busy or patterned background +- Recolor the mark in non-brand colors +- Add shadows, glows, or effects to the logo +- Stretch, rotate, or distort the logo +- Recreate the wordmark in a different typeface +- Place the logo on backgrounds that don't provide sufficient contrast + +## 2.5 App Icon + +The app icon uses the **mark only** on a deep navy (#0A0E1A) background. The mark should fill approximately 65-70% of the icon area. The mark uses the prismatic gradient (see Color System). Apply standard iOS/Android corner radius masking. + +No text in the app icon. No borders. No additional decoration. + +--- +--- + +# 3. Color System + +## 3.1 Design Philosophy + +Kalei's color system is inspired by light passing through glass — jewel tones that glow against darkness. This is not a typical wellness app palette. No pastels. No sage green. No cream. Kalei is dark, rich, and luminous. + +A kaleidoscope works by reflecting light against a dark interior. The dark backgrounds are the tube. The jewel tones are the fragments catching light. + +## 3.2 Primary Palette + +### Background Colors + +| Name | Hex | RGB | Usage | +|------|-----|-----|-------| +| **Void** | `#050508` | 5, 5, 8 | Deepest background. Main app background. | +| **Kalei Navy** | `#0A0E1A` | 10, 14, 26 | Primary surface color. Cards, sheets, modals. | +| **Deep Glass** | `#121628` | 18, 22, 40 | Elevated surfaces. Active states. Input fields. | +| **Twilight** | `#1C2240` | 28, 34, 64 | Subtle borders, dividers, inactive elements. | + +### Jewel Tones (Fragment Colors) + +| Name | Hex | RGB | Usage | +|------|-----|-----|-------| +| **Amethyst** | `#8B5CF6` | 139, 92, 246 | Primary accent. CTAs, interactive elements, links. | +| **Sapphire** | `#3B82F6` | 59, 130, 246 | Information, secondary actions, Turn-related UI. | +| **Emerald** | `#10B981` | 16, 185, 129 | Success states, growth metrics, Lens features. | +| **Ruby** | `#EF4444` | 239, 68, 68 | Error states, destructive actions only. Never for fragment highlighting. | +| **Amber** | `#F59E0B` | 245, 158, 11 | Fragment highlights in Mirror. Warmth. Attention without alarm. | +| **Rose** | `#EC4899` | 236, 72, 153 | Accent for sharing, social features, celebration moments. | + +### Text Colors + +| Name | Hex | RGB | Usage | +|------|-----|-----|-------| +| **Pure Light** | `#FFFFFF` | 255, 255, 255 | Primary text on dark backgrounds. | +| **Soft Light** | `#E2E8F0` | 226, 232, 240 | Secondary text, body copy, descriptions. | +| **Dim Light** | `#94A3B8` | 148, 163, 184 | Tertiary text, timestamps, metadata, placeholders. | +| **Faint Light** | `#475569` | 71, 85, 105 | Disabled text, subtle labels. | + +## 3.3 The Prismatic Gradient + +Kalei's signature visual element. A multi-color gradient that simulates light refracting through a prism. + +**Standard Prismatic Gradient:** +``` +Direction: 135° (top-left to bottom-right) +Stops: + 0% — #8B5CF6 (Amethyst) + 25% — #3B82F6 (Sapphire) + 50% — #10B981 (Emerald) + 75% — #F59E0B (Amber) + 100% — #EC4899 (Rose) +``` + +**Usage:** +- Logo mark fill +- Premium upgrade CTAs ("See the full spectrum") +- Pattern Card borders +- Celebration/milestone moments +- Loading shimmer animation base +- Section dividers (as a thin 2px line) + +**Reduced Prismatic Gradient** (for subtlety): +Same stops at 30% opacity over Kalei Navy. Use for background washes, hover states, and ambient decoration. + +**Never:** +- Use the prismatic gradient for body text +- Apply it to large background areas at full opacity (overwhelming) +- Use it on light backgrounds (loses impact) +- Recreate it with different colors + +## 3.4 Semantic Colors + +| State | Color | Token | +|-------|-------|-------| +| Primary action | Amethyst `#8B5CF6` | `color-action-primary` | +| Secondary action | Sapphire `#3B82F6` | `color-action-secondary` | +| Success | Emerald `#10B981` | `color-success` | +| Warning / Fragment highlight | Amber `#F59E0B` | `color-warning` | +| Error / Destructive | Ruby `#EF4444` | `color-error` | +| Disabled | Twilight `#1C2240` | `color-disabled` | +| Focus ring | Amethyst at 50% opacity | `color-focus` | + +## 3.5 Color Accessibility + +All text/background combinations must meet WCAG 2.1 AA minimum contrast ratios: + +| Combination | Ratio | Passes | +|-------------|-------|--------| +| Pure Light on Void | 19.8:1 | ✓ AAA | +| Pure Light on Kalei Navy | 18.2:1 | ✓ AAA | +| Soft Light on Kalei Navy | 13.1:1 | ✓ AAA | +| Dim Light on Kalei Navy | 6.8:1 | ✓ AA | +| Amethyst on Kalei Navy | 5.2:1 | ✓ AA | +| Amber on Kalei Navy | 8.4:1 | ✓ AAA | + +**Rule:** Never use Jewel Tones for text smaller than 16px. Use Pure Light or Soft Light for body text. Jewel Tones are for accents, icons, and interactive elements. + +## 3.6 Dark Mode / Light Mode + +**Kalei is dark-first.** The primary experience is dark mode. There is no "light mode" in v1. + +If a light mode is introduced in the future, it should invert backgrounds to warm off-whites (`#F8F7F4`) while keeping jewel tones as accents. The prismatic gradient should remain on dark surfaces even in light mode (e.g., dark cards or headers). + +--- +--- + +# 4. Typography + +## 4.1 Type Philosophy + +Kalei's typography is clean and modern with subtle geometric qualities — like cut glass. It should feel precise, not cold. Clear, not clinical. Every letterform is a facet. + +## 4.2 Type Scale + +### Primary Typeface — Headlines & UI + +**Inter** (or equivalent geometric sans-serif: Outfit, Satoshi, or General Sans) + +Selected for: clean geometry, excellent screen rendering, wide weight range, open-source availability. + +### Secondary Typeface — Display & Marketing (Optional) + +**Space Grotesk** (or equivalent: DM Sans, Plus Jakarta Sans) + +Selected for: slightly more personality than Inter, angular terminals that echo the faceted aesthetic, strong at large sizes. + +Use only for marketing headlines, hero text, and App Store screenshots. Never for body text or UI elements. + +## 4.3 Type Scale — App + +| Token | Size | Weight | Line Height | Letter Spacing | Usage | +|-------|------|--------|-------------|---------------|-------| +| `display-xl` | 40px | Bold (700) | 48px | -0.02em | Onboarding hero text | +| `display-lg` | 32px | Bold (700) | 40px | -0.02em | Screen titles | +| `display-md` | 24px | Semibold (600) | 32px | -0.01em | Section headers | +| `heading` | 20px | Semibold (600) | 28px | -0.01em | Card titles, modal headers | +| `subheading` | 16px | Semibold (600) | 24px | 0 | Labels, tab bar, navigation | +| `body-lg` | 17px | Regular (400) | 26px | 0 | Primary body text (iOS default) | +| `body` | 15px | Regular (400) | 22px | 0 | Secondary body text | +| `body-sm` | 13px | Regular (400) | 18px | 0.01em | Captions, metadata, timestamps | +| `label` | 11px | Medium (500) | 16px | 0.05em | Badges, tags, overlines (uppercase) | + +## 4.4 Type Scale — Marketing + +| Token | Size | Weight | Usage | +|-------|------|--------|-------| +| `hero` | 64–80px | Bold | Landing page hero, billboard | +| `headline` | 40–56px | Bold | Section titles, feature headers | +| `subhead` | 24–32px | Regular/Medium | Supporting text under headlines | +| `body` | 18–20px | Regular | Marketing body copy | +| `fine` | 14px | Regular | Legal, footnotes, disclaimers | + +## 4.5 Typography Rules + +1. **Never center body text.** Center alignment is only for headlines, single-line labels, and empty states. +2. **Maximum line width:** 65–75 characters for body text. Longer lines reduce readability. +3. **Use sentence case everywhere.** No Title Case except in the logo wordmark. "Turn a fragment" not "Turn A Fragment." +4. **No all-caps body text.** Uppercase is reserved for `label` token (badges, tags, overlines) only. +5. **Maintain hierarchy.** Every screen should have one clear `display` or `heading` element. Don't use two display sizes in the same view. +6. **Minimum text size:** 13px in-app, 14px on web. Nothing smaller, ever. + +--- +--- + +# 5. Iconography & Visual Elements + +## 5.1 Icon Style + +Kalei icons are **geometric, faceted, and angular.** They suggest crystalline structures — the fragments of glass inside a kaleidoscope. + +**Characteristics:** +- 24×24px base grid with 2px stroke (line icons) +- Straight lines and sharp angles preferred over curves +- Hexagonal and triangular motifs where possible +- Symmetrical when it reinforces the kaleidoscope metaphor +- Consistent 2px corner radius on corners (not fully rounded) + +**Avoid:** +- Rounded, bubbly icon styles (that's every other wellness app) +- Filled icons by default (use filled only for active/selected states) +- Highly detailed or illustrative icons +- Emoji-style icons + +## 5.2 Core Navigation Icons + +| Feature | Icon Description | Active State | +|---------|-----------------|-------------| +| **Turn** (Kaleidoscope) | Geometric diamond/shard — ◇ | Filled with Amethyst gradient | +| **Mirror** | Hexagonal mirror shape — ✦ | Filled with Amber gradient | +| **Lens** | Concentric circles (lens cross-section) — ◎ | Filled with Emerald gradient | +| **Gallery** | Grid of small geometric shapes — ▦ | Filled with Sapphire gradient | +| **You** (Profile) | Angular avatar silhouette — ● | Filled with Soft Light | + +**Active state treatment:** Selected tab icon fills with its assigned Jewel Tone. Unselected icons render in Dim Light (`#94A3B8`). + +## 5.3 Action Icons + +| Action | Icon | Color | +|--------|------|-------| +| Turn (submit reframe) | Rotating diamond | Amethyst | +| Save keepsake | Angular bookmark/gem | Amber | +| Share pattern | Angular arrow-out | Soft Light | +| Expand / Full Turn | Chevron-diamond | Sapphire | +| Dismiss | Angular X | Dim Light | +| Settings gear | Hexagonal gear | Dim Light | +| Streak flame | Angular flame | Amber | + +## 5.4 Fragment Type Icons + +Each cognitive distortion type has a unique small icon used in the Mirror and Spectrum: + +| Distortion | Icon Motif | Reasoning | +|------------|-----------|-----------| +| Catastrophizing | Downward-pointing angular arrow | Predicting the worst | +| Black-and-white | Split diamond (half light, half dark) | All-or-nothing | +| Mind reading | Angular thought bubble | Assuming thoughts | +| Fortune telling | Angular crystal ball / forward arrow | Predicting negative future | +| Personalization | Inward-pointing arrows → center | Taking everything personally | +| Discounting positives | Dimmed/struck-through star | Minimizing good things | +| Emotional reasoning | Heart → equals sign | Feelings as facts | +| Should statements | Rigid angular ruler | Self-imposed rules | +| Labeling | Angular tag/label | Identity-level judgment | +| Overgeneralization | Single dot → many dots | One event to universal | + +These icons are always rendered in Amber (`#F59E0B`) when highlighting fragments and in their respective Jewel Tones in the Spectrum dashboard. + +--- +--- + +# 6. Pattern System + +## 6.1 What Patterns Are + +Every reframing session in Kalei generates a unique, procedurally-created kaleidoscope pattern. These patterns are central to the brand identity — they are the visual proof that broken fragments can become beautiful. + +## 6.2 Pattern Generation Rules + +- **Deterministic:** The same input text always generates the same base pattern (creates personal meaning) +- **Symmetrical:** All patterns exhibit kaleidoscopic symmetry (6-fold or 8-fold rotational) +- **Jewel-toned:** Patterns use colors from the Kalei Jewel Tone palette only +- **Dark-grounded:** Patterns render on Void or Kalei Navy backgrounds +- **Unique:** No two different inputs should produce visually identical patterns + +## 6.3 Pattern Types + +| Source | Visual Style | Save Location | +|--------|-------------|--------------| +| **Turn pattern** | Sharp, geometric, high-contrast. Angular fragments in full symmetry. | Gallery → Turns | +| **Mirror Reflection pattern** | Softer geometry, more organic curves blended with facets. Amber-dominant. | Gallery → Reflections | +| **Growth pattern** (Spectrum) | Evolving complexity over time. Starts simple, gains layers and color range. | Spectrum dashboard | + +## 6.4 Pattern Usage + +| Context | Format | Size | +|---------|--------|------| +| In-app Gallery tile | Square | 360×360px | +| Pattern Card (Instagram Story) | 9:16 | 1080×1920px | +| Pattern Card (Feed/Square) | 1:1 | 1080×1080px | +| Pattern Card (iMessage) | ~3:2 | 1200×800px | +| Onboarding animation | Full screen | Device resolution | +| Marketing / print | Vector (SVG) | Scalable | + +## 6.5 Pattern Card Layout + +Pattern Cards are shareable images generated when a user saves a keepsake. Layout: + +``` +┌──────────────────────────┐ +│ │ +│ │ +│ [Kaleidoscope │ +│ Pattern │ +│ centered, │ +│ 60% of card height] │ +│ │ +│ │ +├──────────────────────────┤ +│ │ +│ "The reframed thought │ +│ goes here in Soft │ +│ Light, centered." │ +│ │ +│ ◇ kalei │ +│ │ +└──────────────────────────┘ + +Background: Void (#050508) +Pattern: Jewel Tones +Text: Soft Light (#E2E8F0), body-lg, centered +Branding: Kalei mark + wordmark in Dim Light, bottom center +``` + +**Rules:** +- Only the reframed thought (pattern) appears on the card — never the original negative thought (fragment) +- Maximum 2 lines of text. If the reframe is longer, truncate with "..." +- The Kalei branding is subtle (Dim Light, small) — the pattern and reframe are the heroes + +--- +--- + +# 7. Photography & Imagery + +## 7.1 Photography Style + +Kalei uses photography sparingly — the brand's visual identity is built on patterns, geometry, and color, not photos. When photography is used (marketing, App Store, social media), it should follow these guidelines: + +**Mood:** Contemplative, still, luminous. Moments of quiet clarity — not action shots. + +**Subjects:** +- Light interacting with objects: prisms, glass, water surfaces, crystal formations +- Macro/close-up abstract textures: faceted gems, ice, refracted light +- People in moments of quiet reflection (never staged positivity, never cheering/jumping) +- Architecture with geometric patterns and symmetry +- Natural landscapes at transitional moments: dawn, dusk, golden hour + +**Treatment:** +- Dark and moody with selective areas of vivid color +- High contrast between dark backgrounds and illuminated subjects +- Desaturated overall with selective jewel-tone color grading +- Shallow depth of field to create a "looking through a lens" feeling + +**Avoid:** +- Stock photo energy (diverse group laughing around laptop) +- Bright, flat, evenly-lit scenes +- Nature clichés (sunsets, mountaintops, ocean waves used generically) +- Faces in obvious distress or obvious joy — Kalei lives in the nuanced middle +- Any image that could be mistaken for a meditation app or therapy platform + +## 7.2 Illustration Style + +Kalei does not use illustration in v1. If introduced later, illustrations should be: +- Geometric and angular (consistent with icon style) +- Limited to Kalei color palette +- Abstract or symbolic, never literal or cartoonish +- Used for educational content (explaining CBT concepts) only + +--- +--- + +# 8. Layout & Spacing + +## 8.1 Grid System + +**App (Mobile):** +- 4-column grid +- 16px margins (left and right) +- 12px gutters between columns +- Content width: screen width − 32px + +**Web (Marketing/Landing Page):** +- 12-column grid +- Maximum content width: 1200px +- 24px gutters +- 80px margins on desktop, 24px on tablet, 16px on mobile + +## 8.2 Spacing Scale + +Based on a 4px base unit: + +| Token | Value | Usage | +|-------|-------|-------| +| `space-1` | 4px | Minimal spacing. Between icon and label. | +| `space-2` | 8px | Tight spacing. Between related elements. | +| `space-3` | 12px | Default inner padding. Card padding (compact). | +| `space-4` | 16px | Standard spacing. Between sections, card padding (standard). | +| `space-5` | 20px | Comfortable spacing. | +| `space-6` | 24px | Between distinct content blocks. | +| `space-8` | 32px | Between major sections. Screen padding top/bottom. | +| `space-10` | 40px | Large spacing. Between feature sections. | +| `space-12` | 48px | Hero spacing. Onboarding screen padding. | +| `space-16` | 64px | Maximum spacing. Between landing page sections. | + +## 8.3 Component Sizing + +| Component | Height | Corner Radius | +|-----------|--------|---------------| +| Primary button | 52px | 12px | +| Secondary button | 44px | 10px | +| Text input | 48px | 10px | +| Text area (Mirror) | Auto (min 120px) | 12px | +| Card | Auto | 16px | +| Modal (half-sheet) | Auto (max 70% screen) | 20px (top corners only) | +| Tab bar | 83px (with safe area) | 0px | +| Chip / Tag | 32px | 16px (full pill) | +| Avatar | 40px | 20px (circle) | + +## 8.4 Corner Radius Philosophy + +Kalei uses **moderate corner radii** — not sharp rectangles (too harsh) and not fully rounded (too soft). The corners should feel like faceted glass: slightly softened but still geometric. + +| Element type | Radius | +|-------------|--------| +| Buttons, inputs | 10–12px | +| Cards, modals | 16–20px | +| Chips, tags, pills | Full (height / 2) | +| Icons | 2px | +| App icon | Platform standard (iOS: continuous curve) | + +--- +--- + +# 9. Motion & Animation + +## 9.1 Motion Philosophy + +Kalei's motion design reflects the physics of light and glass: smooth, precise, and mesmerizing without being distracting. Every animation serves a purpose — either providing feedback, guiding attention, or reinforcing the metaphor. + +## 9.2 Timing Curves + +| Curve | Easing | Duration | Usage | +|-------|--------|----------|-------| +| **Standard** | ease-out (0.0, 0.0, 0.2, 1.0) | 200–300ms | Most UI transitions, button feedback | +| **Decelerate** | ease-out (0.0, 0.0, 0.0, 1.0) | 300–400ms | Elements entering the screen | +| **Accelerate** | ease-in (0.4, 0.0, 1.0, 1.0) | 200–250ms | Elements leaving the screen | +| **Dramatic** | ease-in-out (0.4, 0.0, 0.2, 1.0) | 500–800ms | The Turn animation, pattern reveals | +| **Gentle** | ease-out (0.0, 0.0, 0.4, 1.0) | 400–600ms | Fragment highlights appearing, ambient motion | + +## 9.3 Signature Animations + +### The Turn (Core Animation) + +The most important animation in the app. Triggered when a user submits a thought for reframing. + +**Sequence:** +1. **Collapse** (200ms): Input text compresses into a single angular shard (fragment icon) +2. **Multiply** (400ms): The shard duplicates into 6 copies, rotating outward +3. **Crystallize** (600ms): Copies arrange into kaleidoscopic symmetry, colors bloom from center outward +4. **Settle** (300ms): Pattern locks into final position; reframed perspectives fade in beneath + +**Total duration:** ~1.5 seconds. Should feel like one fluid motion, not four discrete steps. + +**Technical:** Implement with React Native Reanimated 2+ or Skia. Not Lottie — needs to be dynamic based on input. + +### Fragment Highlight (Mirror) + +When the AI detects a cognitive distortion in Mirror text: + +1. **Glow** (400ms): Amber underline fades in beneath the detected text, left to right +2. **Pulse** (200ms): A single subtle pulse of brightness, then settles to steady glow +3. **Icon appear** (200ms): Small ◇ fragment icon fades in at the end of the highlight + +**Feel:** Like sunlight falling on a piece of glass — natural, gentle, drawing the eye without shouting. + +### Pattern Card Generation + +When a user saves a keepsake and the Pattern Card generates: + +1. **Fragments scatter** (300ms): Random colored fragments spread across the card area +2. **Coalesce** (600ms): Fragments draw toward center, rotating and aligning +3. **Symmetry snap** (200ms): Pattern locks into final kaleidoscopic arrangement +4. **Text fade** (300ms): Reframed thought fades in below the pattern + +### Loading States + +**Prismatic shimmer:** A slow-moving prismatic gradient sweeps across placeholder elements. Direction: left to right. Speed: 1.5s per cycle. Colors: Reduced prismatic gradient at 20% opacity. + +**Never use:** Spinning circles, bouncing dots, or generic loading indicators. + +## 9.4 Transition Patterns + +| Transition | Animation | Duration | +|-----------|-----------|----------| +| Screen push (forward) | Slide from right + subtle scale (0.97→1.0 on entering, 1.0→0.97 on exiting) | 300ms | +| Screen pop (back) | Reverse of push | 250ms | +| Modal present | Slide up from bottom with backdrop fade | 350ms | +| Modal dismiss | Slide down with backdrop fade | 250ms | +| Tab switch | Crossfade (no slide) | 200ms | +| Card expand | Shared element transition (card → full screen) | 400ms | +| Toast/snackbar | Slide down from top + fade | 300ms in, 200ms out | + +## 9.5 Motion Accessibility + +- **Respect "Reduce Motion"** system setting. When enabled: replace all animations with instant cuts or simple fades (200ms max) +- The Turn animation should degrade to: input disappears → pattern appears with fade (no rotation or multiplication) +- Fragment highlights should appear instantly (no glow animation) +- Loading states should use a static shimmer (no movement) + +--- +--- + +# 10. Voice & Tone + +## 10.1 Brand Voice (Constant) + +Kalei's voice is the personality that remains consistent across all contexts. It never changes. + +**Kalei sounds like:** A wise friend who sees beauty in hard things — not a therapist, not a guru, not a cheerleader. + +**Voice attributes:** +- **Clear** — Say it simply. If a sentence needs re-reading, rewrite it. +- **Warm** — Kindness without softness. Care without coddling. +- **Grounded** — Rooted in reality. No fairy dust. No "everything happens for a reason." +- **Poetic** — When a beautiful phrase captures it better than a plain one, use it. But never at the cost of clarity. +- **Respectful** — The user is a capable person having a hard moment. Not a patient. Not a project. + +## 10.2 Tone (Variable) + +Tone shifts based on context while the voice stays constant. + +| Context | Tone | Example | +|---------|------|---------| +| **Onboarding** | Inviting, intriguing, slightly mysterious | "This is a thought. Change the angle... and the same piece becomes part of something beautiful." | +| **Turn (Reframing)** | Calm, steady, perspective-offering | "Let's see what this looks like from another angle." | +| **Mirror (Highlighting)** | Gentle, observational, non-judgmental | "This sounds like mind reading — assuming someone else's thoughts without evidence." | +| **Lens (Goals)** | Focused, encouraging, forward-looking | "Your focus is getting sharper." | +| **Milestone** | Quiet pride, not celebration overload | "There it is. A pattern worth keeping." | +| **Re-engagement** | Patient, no guilt, always welcoming | "Still here. Ready when you are." | +| **Error state** | Honest, brief, solution-oriented | "Something went wrong. Let's try that Turn again." | +| **Upgrade prompt** | Confident, value-focused, never desperate | "See the full spectrum." | +| **Crisis detection** | Immediate warmth, resourceful, no reframing | "What you're feeling matters. Here are people who can help right now." | + +## 10.3 Tone Calibration + +**The 1-10 scale for emotional weight:** + +| User state | Kalei's tone weight | Example | +|-----------|--------------------|---------| +| Casual/browsing (1-3) | Light, slightly playful | "Ready for today's Turn? 🔮" | +| Processing/reflecting (4-6) | Warm, steady, grounded | "Let's see what this looks like from another angle." | +| Distressed/venting (7-8) | Gentle, careful, deeply respectful | "I noticed a few fragments in what you wrote. Want to look at them together?" | +| In crisis (9-10) | Immediate, warm, resource-focused — **no reframing** | "What you're feeling matters. If you need to talk to someone right now: [crisis resources]" | + +**Critical rule:** Kalei NEVER reframes suicidal ideation, self-harm thoughts, or crisis-level distress. These are not "fragments to be turned." They are signals to provide immediate support resources. + +--- +--- + +# 11. Writing Guidelines + +## 11.1 Vocabulary + +See the complete Brand Vocabulary table in the Brand Metaphor document. Key rules: + +**Always say:** +| Concept | Kalei word | +|---------|-----------| +| Negative thought | Fragment | +| Reframe | Turn | +| Reframed perspective | Pattern | +| Save | Keep / Keepsake | +| Journal session | Reflection | +| History | Gallery | +| Cognitive distortion | Fragment type (in-app) | +| Premium | Prism | + +**Never say:** +- "Fix" (implies user is broken) +- "Heal" (too clinical) +- "Transform" (too dramatic) +- "Positive vibes" (trivializes) +- "Journey" (overused) +- "Self-care" (generic) +- "Unlock your potential" (cliché) +- "You've got this!" (patronizing) + +## 11.2 Grammar & Style + +1. **Sentence case everywhere.** Headlines, buttons, labels, navigation. "Turn a fragment" not "Turn a Fragment" or "TURN A FRAGMENT." +2. **No periods on single-sentence UI text.** Button labels, headlines, toasts, and single-line descriptions omit the period. Multi-sentence body text uses periods. +3. **Use contractions.** "It's" not "It is." "You've" not "You have." Kalei is warm, not formal. +4. **Active voice default.** "Kalei found 3 fragments" not "3 fragments were found by Kalei." +5. **Second person.** "Your Gallery" not "The Gallery." "You turned 10 fragments" not "10 fragments have been turned." +6. **Present tense for actions.** "Turn this fragment" not "Turning this fragment" or "Fragment will be turned." +7. **No exclamation marks in UI text.** The only exceptions: milestone celebrations and streak messages, limited to one per message. +8. **Oxford comma.** Always. "Fragments, patterns, and keepsakes." +9. **Numbers:** Spell out one through nine. Use digits for 10+. Always use digits for stats and data. "You turned 3 fragments" but "Your 10th Turn." +10. **Em dashes over parentheses.** For asides and elaboration. "Your Mirror session — your most honest yet — revealed three new fragments." + +## 11.3 Error Messages + +Error messages should be brief, honest, and never blame the user. + +**Formula:** [What happened] + [What to do next] + +| ❌ Bad | ✅ Good | +|--------|---------| +| "Error 500: Server failure" | "Something went wrong on our end. Try again in a moment." | +| "Invalid input! Please try again." | "We couldn't read that. Try rephrasing your fragment." | +| "Network error" | "Lost connection. Your Turn is saved — we'll send it when you're back online." | +| "You've exceeded your free limit!" | "You've used your 3 free Turns today. Unlock unlimited with Prism, or come back tomorrow." | + +## 11.4 Empty States + +Empty states are moments of opportunity — the first thing a new user sees in each section. + +**Formula:** [Aspirational description of what will be here] + [Light encouragement to take action] + +| Screen | Empty state copy | +|--------|-----------------| +| Gallery | "Your Gallery is waiting. The next pattern you save will appear here." | +| Mirror | "Start writing. Say whatever's on your mind. Kalei will listen." | +| Lens | "What are you focusing on? Set your first Lens." | +| Turn history | "Every kaleidoscope starts with a single Turn." | +| Keepsakes | "No keepsakes yet. When a pattern feels worth keeping, you'll find it here." | + +## 11.5 Microcopy Quick Reference + +| Element | Style | Example | +|---------|-------|---------| +| Button (primary) | 1–3 words, verb-first | "Turn" · "Keep this pattern" | +| Button (secondary) | 1–3 words | "Not now" · "Dismiss" | +| Input placeholder | Question or gentle instruction | "What's the fragment?" · "Start writing" | +| Toast notification | 1 sentence, no period | "Pattern saved to your Gallery" | +| Section header | 1–4 words, sentence case | "Recent patterns" · "Your Glass" | +| Tooltip | 1 sentence explaining function | "Tap a highlighted fragment to see it from a new angle" | + +--- +--- + +# 12. UI Component Standards + +## 12.1 Buttons + +### Primary Button +- Background: Amethyst (`#8B5CF6`) +- Text: Pure Light, `subheading` token (16px Semibold) +- Height: 52px +- Corner radius: 12px +- Padding: 16px horizontal +- Pressed state: Amethyst at 80% brightness +- Disabled state: Twilight background, Faint Light text +- Full-width on mobile by default + +### Secondary Button +- Background: Deep Glass (`#121628`) +- Border: 1px Twilight (`#1C2240`) +- Text: Soft Light, `subheading` token +- Height: 44px +- Corner radius: 10px +- Pressed state: Twilight background + +### Ghost Button +- Background: Transparent +- Text: Amethyst, `subheading` token +- No border +- Pressed state: Amethyst at 10% opacity background + +### Destructive Button +- Background: Ruby (`#EF4444`) at 15% opacity +- Text: Ruby +- Border: 1px Ruby at 30% opacity +- Use only for irreversible actions (delete account, clear Mirror data) + +## 12.2 Input Fields + +- Background: Deep Glass (`#121628`) +- Border: 1px Twilight, transitions to 1px Amethyst on focus +- Text: Pure Light, `body-lg` token +- Placeholder: Dim Light +- Height: 48px (single line), auto-grow for multi-line (Mirror) +- Corner radius: 10px +- Padding: 14px horizontal, 12px vertical + +### Mirror Input (Special) + +- Appears as a chat-style input bar at the bottom of the screen +- Send button: Angular arrow icon in Amethyst +- No character count (unrestricted) +- Auto-grow up to 5 lines before scrolling internally + +## 12.3 Cards + +- Background: Kalei Navy (`#0A0E1A`) +- Border: 1px Twilight (optional, for elevated contexts) +- Corner radius: 16px +- Padding: 16px (standard), 12px (compact) +- Shadow: None (Kalei uses borders and background shifts, not shadows) +- Pressed state: Background shifts to Deep Glass + +### Pattern Card (Gallery) +- Square aspect ratio +- Pattern fills upper 65% +- Fragment type badge: top-left corner, Chip component +- Date: bottom-right, `body-sm` in Dim Light + +### Insight Card (Spectrum) +- Full-width +- Left accent border: 3px in relevant Jewel Tone +- Body text: `body-lg` in Soft Light +- Action: Ghost button aligned right + +## 12.4 Bottom Sheet / Modal + +- Background: Kalei Navy +- Corner radius: 20px (top-left and top-right only) +- Handle: 36×5px pill in Twilight, centered, 8px from top +- Backdrop: Void at 60% opacity +- Max height: 70% of screen +- Scrollable when content exceeds max height + +**Used for:** +- Fragment reframe cards (Mirror tap) +- Turn results (expanded view) +- Keepsake save confirmation +- Settings pickers + +## 12.5 Tab Bar + +- Background: Kalei Navy with subtle top border (1px Twilight) +- Height: 49px + safe area +- Icons: 24×24px +- Labels: `label` token (11px Medium, uppercase) +- Inactive: Dim Light icon + label +- Active: Jewel Tone icon (filled) + Pure Light label +- No badge counts (Kalei doesn't create anxiety about unseen content) + +## 12.6 Chips & Tags + +- Height: 32px +- Corner radius: 16px (full pill) +- Background: Deep Glass +- Text: Soft Light, `body-sm` token +- Fragment type chips: Amber text on Amber at 15% opacity background +- Selection chips: Amethyst border when selected + +## 12.7 Toast / Snackbar + +- Position: Top of screen, below status bar +- Background: Deep Glass with 1px Twilight border +- Text: Soft Light, `body` token +- Duration: 3 seconds, dismissable with swipe up +- Corner radius: 12px +- Max width: screen width − 32px +- No action buttons on toasts. If an action is needed, use a bottom sheet. + +--- +--- + +# 13. App Store & Marketing + +## 13.1 App Store Listing + +**App Name:** Kalei — A new way to see + +**Subtitle (30 chars):** Same pieces. New angle. + +**Keywords:** reframe, perspective, mindset, CBT, mental wellness, journal, AI, thought patterns, positivity, cognitive + +**Category:** Primary: Health & Fitness. Secondary: Lifestyle. + +**App Store Description:** See Brand Metaphor document for full draft. + +## 13.2 Screenshot Style + +App Store screenshots should follow a consistent template: + +- **Background:** Void with subtle prismatic gradient wash +- **Device frame:** Minimal or none (floating screen style) +- **Headline text above screen:** `display-lg` in Pure Light, centered +- **Screen content:** Actual app UI, not mockups +- **Pattern decoration:** Subtle kaleidoscope patterns in corners at low opacity + +**Screenshot sequence (recommended):** +1. "A kaleidoscope for your mind" — Onboarding or hero screen +2. "Turn a fragment" — Kaleidoscope feature with reframe results +3. "The Mirror listens" — Mirror session with highlighted fragments +4. "Your patterns, your Gallery" — Gallery grid view +5. "Focus through the Lens" — Lens/goal feature +6. "Same pieces. New angle." — Brand statement with pattern visual + +## 13.3 Marketing Taglines + +| Context | Tagline | +|---------|---------| +| **Primary** | Same pieces. New angle. | +| **Descriptive** | A kaleidoscope for your mind. | +| **Action** | Turn how you see it. | +| **Discovery** | Find the pattern. | +| **Aspirational** | See every side. | + +**Usage guidance:** "Same pieces. New angle." is the primary tagline and should appear in the majority of marketing materials. Other taglines are supporting options for specific contexts (ads, social, feature marketing). + +## 13.4 Boilerplate Descriptions + +**One-liner (10 words):** +Kalei turns negative thoughts into new perspectives. AI-powered. + +**Short (30 words):** +Kalei is a kaleidoscope for your mind. Give it a negative thought and it reveals the beautiful patterns hidden inside — genuine perspective shifts grounded in cognitive science. + +**Medium (75 words):** +Kalei is an AI-powered app that helps you see your life from new angles. Write freely in the Mirror and Kalei highlights the negative patterns you can't see yourself. Take any thought to the Kaleidoscope and see it reframed from multiple perspectives. Focus your clarity through the Lens toward the goals that matter. Every session generates a unique kaleidoscope pattern — building a personal Gallery of the moments you chose to see differently. + +--- +--- + +# 14. Social Media + +## 14.1 Platform Presence + +| Platform | Handle | Primary use | +|----------|--------|------------| +| Instagram | @kalei.app | Pattern Cards, brand visuals, reframe inspiration | +| TikTok | @kalei.app | Short-form demos, "Turn this" challenges, founder content | +| X (Twitter) | @kaleiapp | Product updates, CBT insights, engagement | +| LinkedIn | Kalei | Company updates, hiring, thought leadership | + +## 14.2 Content Pillars + +1. **Pattern of the day** (40%) — Shareable Pattern Cards with powerful reframes. These are the viral mechanic. +2. **Turn this** (25%) — Present a common negative thought and show the Turn. Educational and engaging. +3. **The science behind it** (20%) — Short, accessible explanations of CBT concepts, cognitive distortions, and the psychology of perspective. +4. **Product** (15%) — Feature demos, updates, user testimonials (anonymized), milestone celebrations. + +## 14.3 Social Visual Standards + +- **Background:** Always Void or Kalei Navy. Never white. Never platform defaults. +- **Text overlay:** Pure Light or Soft Light. Maximum 15 words per image. +- **Patterns:** Use real generated patterns, not stock geometric art. +- **No stock photos.** No generic wellness imagery. If photos are used, they follow the Photography guidelines. +- **Video:** Dark backgrounds, jewel-tone accents, subtle motion. No fast cuts or aggressive transitions. + +## 14.4 Hashtag Strategy + +**Branded:** +- #Kalei (primary) +- #TurnIt (for reframe challenges) +- #SamePiecesNewAngle (tagline) +- #KaleiPatterns (for shared patterns) + +**Community:** +- #MindsetShift #PerspectiveShift #CognitiveReframing #MentalWellness #ThinkDifferently + +--- +--- + +# 15. Email & Notifications + +## 15.1 Push Notification Voice + +Push notifications are the most intimate touchpoint — they appear on the user's lock screen alongside messages from real people. They must feel personal, not promotional. + +**Rules:** +- Maximum 60 characters (visible without expanding on most devices) +- No ALL CAPS words +- No exclamation marks (except rare milestone celebrations) +- No guilt-tripping ("We miss you!", "Don't break your streak!") +- One emoji maximum, and only 🔮 (crystal ball — the Kalei emoji) + +**Notification types and cadence:** + +| Type | Frequency | Time | +|------|-----------|------| +| Daily Turn prompt | 1x/day (if user opted in) | User-configured, default 9am | +| Streak maintenance | Only on day 3, 7, 30 milestones | Evening (7pm) | +| Streak at risk | Once, after 36 hours of no activity | Morning (10am) | +| Weekly Spectrum | 1x/week (Prism users) | Sunday 6pm | +| Feature announcement | Max 1x/month | Varies | +| Re-engagement | Once after 7 days inactive, once after 30 | Morning (10am) | + +**Never send more than 1 push notification per day.** + +## 15.2 Email Design + +- **From name:** Kalei +- **From address:** hello@kalei.ai +- **Template:** Dark background (Void), single column, 600px max width +- **Logo:** Horizontal lockup, full-color on dark, top center +- **Headlines:** `display-md` equivalent, Pure Light +- **Body text:** `body` equivalent, Soft Light +- **CTA button:** Amethyst background, Pure Light text, rounded corners +- **Footer:** Dim Light text, minimal links (unsubscribe, privacy, help) +- **Pattern decoration:** Subtle pattern element in header area + +**Email types:** +1. Welcome series (3 emails over first week) +2. Weekly Spectrum summary (Prism users) +3. Monthly progress narrative +4. Product updates (max 1x/month) +5. Re-engagement (7-day and 30-day) + +--- +--- + +# 16. Accessibility + +## 16.1 Commitment + +Kalei is built to be used by everyone. Accessibility is not an afterthought — it's a design constraint from day one. All features must meet WCAG 2.1 AA standards at minimum. + +## 16.2 Visual Accessibility + +- **Contrast ratios:** All text meets AA minimum (4.5:1 for normal text, 3:1 for large text). See Color Accessibility section. +- **Color is never the only indicator.** Fragment highlights use underline + icon + color. Success/error states use icon + color + text. +- **Dark mode only (v1)** reduces the need for light/dark switching, but ensure all elements have sufficient contrast on dark backgrounds. +- **Scalable text:** Support Dynamic Type (iOS) and system font scaling (Android). UI must not break at 200% text size. +- **Touch targets:** Minimum 44×44px for all interactive elements (Apple HIG standard). + +## 16.3 Motion Accessibility + +- **Respect "Reduce Motion" settings.** All animations degrade to crossfades or instant transitions. +- **No autoplay video or animation** that cannot be paused. +- **The Turn animation must degrade gracefully** — still communicates "processing → result" without rotation. +- **No flashing content.** Nothing flashes more than 3 times per second. + +## 16.4 Screen Reader Support + +- All interactive elements have descriptive `accessibilityLabel` properties +- Pattern images include alt text describing the emotional context ("Kaleidoscope pattern from your February 3rd Turn about work stress") +- Fragment highlights in the Mirror announce via screen reader: "[highlighted text] — possible [distortion type]. Double-tap to see another angle." +- Gallery patterns are navigable and describable +- Turn results are announced sequentially: "Pattern 1 of 3: [reframe text]" + +## 16.5 Cognitive Accessibility + +- **Simple, clear language** throughout the UI. Kalei vocabulary is poetic but never jargon-heavy. +- **No time pressure.** No countdown timers, no disappearing content, no "limited time" messaging. +- **Predictable navigation.** Tab bar is always visible. Back buttons always go back. No hidden gestures required for core functionality. +- **Error recovery.** Every action is undoable or confirmation-gated. Deleted Mirror sessions go to a 30-day recovery bin. + +--- +--- + +# 17. Brand Misuse + +## 17.1 Logo Misuse + +**Never:** +- ✗ Rotate, skew, or distort the logo +- ✗ Apply drop shadows, outer glows, or bevels +- ✗ Place on busy or patterned backgrounds without sufficient contrast +- ✗ Recolor the mark or wordmark in non-brand colors +- ✗ Outline the mark (it should always be filled) +- ✗ Crop or partially obscure the logo +- ✗ Recreate the wordmark in a different typeface +- ✗ Animate the logo in ways not specified in this guide +- ✗ Use the logo as a pattern element or wallpaper tile +- ✗ Place the logo smaller than minimum size specifications + +## 17.2 Color Misuse + +**Never:** +- ✗ Use Jewel Tones on light/white backgrounds (they lose their luminous quality) +- ✗ Replace Void/Navy backgrounds with grey or white +- ✗ Use pastel versions of the Jewel Tones +- ✗ Apply the prismatic gradient to large filled areas at full opacity +- ✗ Use Ruby (error red) for any purpose other than errors and destructive actions +- ✗ Mix Kalei colors with external brand colors in co-marketing without approval + +## 17.3 Voice Misuse + +**Never write Kalei copy that:** +- ✗ Uses exclamation marks excessively +- ✗ Sounds clinical ("Your cognitive distortion has been identified") +- ✗ Sounds overly casual ("Yo, let's fix that bad thought!") +- ✗ Sounds desperate ("PLEASE come back! We miss you SO much!") +- ✗ Makes medical claims ("Kalei cures anxiety") +- ✗ Guarantees outcomes ("You WILL feel better") +- ✗ Guilt-trips ("You're letting yourself down by not using Kalei") +- ✗ Compares to therapy ("Better than a therapist!") +- ✗ Uses gendered language ("Hey girl!") +- ✗ References specific religions or spiritual practices + +## 17.4 Content Misuse + +**Kalei should never be used or presented in contexts involving:** +- ✗ Medical diagnosis or treatment claims +- ✗ Replacement for professional therapy or psychiatric care +- ✗ Political content or partisan messaging +- ✗ Religious or spiritual promotion +- ✗ Multi-level marketing or affiliate schemes +- ✗ Content that trivializes mental health conditions + +--- +--- + +# 18. Asset Checklist + +## 18.1 Required Brand Assets + +| Asset | Formats | Sizes | Status | +|-------|---------|-------|--------| +| Logo — Stacked (color on dark) | SVG, PNG | 1x, 2x, 3x | TBD | +| Logo — Stacked (mono white) | SVG, PNG | 1x, 2x, 3x | TBD | +| Logo — Stacked (mono dark) | SVG, PNG | 1x, 2x, 3x | TBD | +| Logo — Horizontal (color on dark) | SVG, PNG | 1x, 2x, 3x | TBD | +| Logo — Horizontal (mono white) | SVG, PNG | 1x, 2x, 3x | TBD | +| Logo — Horizontal (mono dark) | SVG, PNG | 1x, 2x, 3x | TBD | +| Mark only (color) | SVG, PNG | 1x, 2x, 3x | TBD | +| Mark only (mono) | SVG, PNG | 1x, 2x, 3x | TBD | +| App icon (iOS) | PNG | 1024×1024 | TBD | +| App icon (Android) | PNG | 512×512 | TBD | +| Favicon | ICO, PNG | 32×32, 16×16 | TBD | +| Social avatar | PNG | 400×400 | TBD | +| OG image (default) | PNG | 1200×630 | TBD | +| Pattern Card template | Figma, PNG | 1080×1920, 1080×1080 | TBD | +| App Store screenshots | PNG | Per platform spec | TBD | +| Icon set (navigation) | SVG | 24×24 | TBD | +| Icon set (actions) | SVG | 24×24 | TBD | +| Icon set (distortion types) | SVG | 20×20 | TBD | +| Prismatic gradient (CSS) | CSS/code | — | Defined in this doc | +| Color tokens (design system) | JSON/Figma | — | Defined in this doc | +| Type tokens (design system) | JSON/Figma | — | Defined in this doc | +| Spacing tokens (design system) | JSON/Figma | — | Defined in this doc | + +## 18.2 Design File Structure (Figma) + +``` +Kalei Design System/ +├── 🎨 Foundations/ +│ ├── Colors +│ ├── Typography +│ ├── Spacing & Grid +│ ├── Shadows & Elevation +│ └── Motion specs +├── 🧩 Components/ +│ ├── Buttons +│ ├── Inputs +│ ├── Cards +│ ├── Navigation +│ ├── Modals & Sheets +│ ├── Chips & Tags +│ ├── Toasts +│ └── Empty States +├── 📱 Screens/ +│ ├── Onboarding +│ ├── Turn (Kaleidoscope) +│ ├── Mirror +│ ├── Lens +│ ├── Gallery +│ ├── Spectrum (Phase 2) +│ ├── Profile & Settings +│ └── Upgrade Flow +├── 🖼️ Patterns/ +│ ├── Generation examples +│ ├── Pattern Card templates +│ └── Marketing patterns +├── 📣 Marketing/ +│ ├── App Store screenshots +│ ├── Social templates +│ ├── Email templates +│ └── Landing page +└── 📋 Brand/ + ├── Logo usage + ├── Icon library + └── Photography moodboard +``` + +--- +--- + +# Appendix: Color Token Reference (Code) + +```javascript +// Kalei Design Tokens — Colors +export const colors = { + // Backgrounds + void: '#050508', + navy: '#0A0E1A', + deepGlass: '#121628', + twilight: '#1C2240', + + // Jewel Tones + amethyst: '#8B5CF6', + sapphire: '#3B82F6', + emerald: '#10B981', + ruby: '#EF4444', + amber: '#F59E0B', + rose: '#EC4899', + + // Text + pureLight: '#FFFFFF', + softLight: '#E2E8F0', + dimLight: '#94A3B8', + faintLight: '#475569', + + // Semantic + actionPrimary: '#8B5CF6', // amethyst + actionSecondary: '#3B82F6', // sapphire + success: '#10B981', // emerald + warning: '#F59E0B', // amber + error: '#EF4444', // ruby + disabled: '#1C2240', // twilight + focus: '#8B5CF680', // amethyst 50% +}; + +// Prismatic Gradient (CSS) +export const prismaticGradient = + 'linear-gradient(135deg, #8B5CF6 0%, #3B82F6 25%, #10B981 50%, #F59E0B 75%, #EC4899 100%)'; + +// Prismatic Gradient (Reduced, for backgrounds) +export const prismaticGradientSubtle = + 'linear-gradient(135deg, rgba(139,92,246,0.3) 0%, rgba(59,130,246,0.3) 25%, rgba(16,185,129,0.3) 50%, rgba(245,158,11,0.3) 75%, rgba(236,72,153,0.3) 100%)'; +``` + +# Appendix: Typography Token Reference (Code) + +```javascript +// Kalei Design Tokens — Typography +export const typography = { + displayXl: { size: 40, weight: '700', lineHeight: 48, letterSpacing: -0.8 }, + displayLg: { size: 32, weight: '700', lineHeight: 40, letterSpacing: -0.6 }, + displayMd: { size: 24, weight: '600', lineHeight: 32, letterSpacing: -0.2 }, + heading: { size: 20, weight: '600', lineHeight: 28, letterSpacing: -0.2 }, + subheading:{ size: 16, weight: '600', lineHeight: 24, letterSpacing: 0 }, + bodyLg: { size: 17, weight: '400', lineHeight: 26, letterSpacing: 0 }, + body: { size: 15, weight: '400', lineHeight: 22, letterSpacing: 0 }, + bodySm: { size: 13, weight: '400', lineHeight: 18, letterSpacing: 0.1 }, + label: { size: 11, weight: '500', lineHeight: 16, letterSpacing: 0.5 }, +}; + +export const fontFamily = { + primary: 'Inter', + display: 'Space Grotesk', // Optional, marketing only +}; +``` + +# Appendix: Spacing Token Reference (Code) + +```javascript +// Kalei Design Tokens — Spacing +export const spacing = { + 1: 4, + 2: 8, + 3: 12, + 4: 16, + 5: 20, + 6: 24, + 8: 32, + 10: 40, + 12: 48, + 16: 64, +}; + +export const radius = { + sm: 2, // Icons + md: 10, // Buttons, inputs + lg: 16, // Cards, modals + xl: 20, // Bottom sheets + full: 999, // Pills, chips, avatars +}; +``` + +--- + +*The glass hasn't changed. But you have.* + +**© 2026 Kalei. All rights reserved.** diff --git a/docs/brand/kalei-brand-metaphor.md b/docs/brand/kalei-brand-metaphor.md new file mode 100644 index 0000000..4ab174e --- /dev/null +++ b/docs/brand/kalei-brand-metaphor.md @@ -0,0 +1,403 @@ +# Kalei — Brand Metaphor & Experience Design + +## The Core Metaphor + +A kaleidoscope takes broken, random fragments of glass and reveals them as beautiful, symmetrical patterns. It never changes the pieces — it changes the **angle**. Turn it once, and chaos becomes art. Turn it again, and the same fragments form something entirely new. + +**Kalei does the same thing with your thoughts.** + +Your situation hasn't changed. Your circumstances are the same fragments they were a moment ago. But Kalei shifts the angle — and suddenly you see the pattern, the meaning, the opportunity that was always there. + +This isn't toxic positivity. A kaleidoscope doesn't pretend the glass isn't broken. It proves that broken things can still be beautiful. + +--- + +## Brand Vocabulary + +Every app builds an unconscious vocabulary through the words it uses in buttons, headers, notifications, and empty states. Kalei's vocabulary should reinforce the metaphor without being heavy-handed. + +### Primary Terms (Use Frequently) + +| Instead of... | Kalei says... | Why | +|----------------------|----------------------|--------------------------------------------------------| +| Reframe | **Turn** | You "turn" a kaleidoscope to see a new pattern | +| Negative thought | **Fragment** | Broken glass — raw material, not a flaw | +| Reframed perspective | **Pattern** | The beautiful arrangement revealed by a new angle | +| Journal entry | **Reflection** | Light + mirrors = what a kaleidoscope runs on | +| Daily session | **Turn of the day** | Each day you take a fresh turn | +| Progress/history | **Gallery** | A collection of the patterns you've created | +| Insight | **Facet** | One face of a multifaceted view | +| Saved reframe | **Keepsake** | A pattern worth holding onto | + +### Secondary Terms (Use Sparingly for Flavor) + +- **Shift** — a small adjustment in perspective +- **Prism** — the tool that splits one beam into many colors +- **Mosaic** — the bigger picture built from many small pieces +- **Spectrum** — the full range of ways to see something +- **Illuminate** — to light up what was hidden +- **Refract** — to bend light in a new direction + +### Words to Avoid + +- "Fix" — implies the user is broken +- "Heal" — too clinical, positions app as therapy +- "Transform" — too dramatic, overpromises +- "Manifest" — save for the Manifestation Engine context only +- "Positive vibes" — trivializes the process +- "Journey" — overused in wellness apps + +--- + +## Feature Naming + +### The Reframer → **The Kaleidoscope** (or just **Turn**) + +The flagship feature. User inputs a negative thought (a fragment), and Kalei reveals multiple reframed perspectives (patterns). + +- **CTA button:** "Turn" (verb — active, simple, one word) +- **Input prompt:** "Drop in a fragment" or "What's on your mind?" +- **Loading state:** A subtle kaleidoscope rotation animation +- **Results header:** "Here's what the same pieces look like from a new angle" +- **Individual reframes:** Displayed as "Pattern 1," "Pattern 2," "Pattern 3" — each a different arrangement of the same facts +- **Save action:** "Keep this pattern" + +### Manifestation Engine → **The Lens** + +The goal-setting and manifestation feature. If the Kaleidoscope shows you new patterns in what already exists, the Lens focuses your vision on what you're building toward. + +- **Section header:** "Your Lens" +- **Goal creation:** "Set your focus" +- **Daily affirmation:** "Today's focus" +- **Vision board:** "The View" — what you see when you look through the lens +- **Progress check-in:** "Sharpen your focus" +- **Milestone reached:** "Crystal clear" + +### Combined Narrative + +> The Kaleidoscope helps you see beauty in what's already there. +> The Lens helps you focus on what's ahead. +> Together, they're Kalei — a new way to see your life. + +--- + +## Onboarding Flow + +The onboarding should teach the metaphor through experience, not explanation. + +### Screen 1 — The Fragment + +Visual: A single shard of colored glass on a dark background. Simple. Stark. + +> **"This is a thought."** +> *On its own, it can feel sharp. Random. Hard to make sense of.* + +### Screen 2 — The Turn + +Visual: The shard multiplies and rotates into a kaleidoscope pattern. Animated transition. + +> **"But change the angle..."** +> *...and the same piece becomes part of something beautiful.* + +### Screen 3 — The Reveal + +Visual: A full, stunning kaleidoscope pattern fills the screen. Color blooms. + +> **"Kalei doesn't change your reality."** +> *It changes how you see it.* + +### Screen 4 — First Turn (Interactive) + +> **"Let's try your first Turn."** +> *Type something that's been weighing on you.* + +The user types a real negative thought. Kalei processes it and returns 2–3 reframed perspectives. The user experiences the core value proposition within 60 seconds of opening the app. + +### Screen 5 — Welcome + +> **"Welcome to Kalei."** +> *Every day is a new turn.* + +--- + +## Visual Design Language + +### The Kaleidoscope Aesthetic + +The visual identity should evoke the feeling of looking through a kaleidoscope without being literal or childish. + +**Color Palette:** +- **Primary:** Deep jewel tones — amethyst purple, sapphire blue, emerald green +- **Secondary:** Warm golds and soft amber (the light passing through glass) +- **Background:** Near-black or deep navy (the dark tube of a kaleidoscope — the fragments shine against darkness) +- **Accent:** Prismatic gradients for highlights and CTAs (light refracting) + +**Why dark backgrounds:** A kaleidoscope works by reflecting light against darkness. The dark UI makes the colorful elements pop — and also positions Kalei as premium, not bubbly. + +**Avoid:** Pastel wellness aesthetic. No sage green, no cream, no watercolor blobs. Kalei is jewel-toned, rich, and confident. + +**Typography:** +- Clean, modern sans-serif for body text (clarity, legibility) +- One geometric or slightly decorative font for headlines (faceted, angular — like cut glass) + +**Iconography:** +- Geometric and faceted — hexagons, triangles, crystalline shapes +- Avoid circles and soft curves (that's every other wellness app) +- Subtle symmetry in icon design (mirrors the symmetry of kaleidoscope patterns) + +### Signature Animation: The Turn + +The core micro-interaction of the app. When a user submits a thought for reframing: + +1. **Input phase:** Fragment icon — a single angular shard +2. **Processing phase:** The shard begins to rotate and multiply (kaleidoscope turning). Subtle, smooth, 1.5–2 seconds +3. **Reveal phase:** Fragments settle into a symmetric pattern. The reframed perspectives appear beneath or within the pattern + +This animation should become iconic — the "Kalei Turn" — recognizable in screenshots, marketing, and social media. + +### Pattern Generation + +Each reframing session could generate a unique, procedurally-created kaleidoscope pattern based on the input. These patterns become: + +- **Visual identity for saved reframes** — each keepsake has its own pattern +- **Gallery items** — your collection of patterns grows over time +- **Shareable cards** — "My pattern for today" with the reframe text overlaid +- **Profile decoration** — your most-used patterns become part of your visual identity + +This is a powerful retention mechanic: **users build a gallery of beautiful, personal, unique patterns.** Each one tied to a moment where they chose to see things differently. + +--- + +## Navigation & Information Architecture + +### Tab Bar (4 tabs) + +| Icon | Label | Function | +|------|-------|----------| +| ◇ (geometric shard) | **Turn** | The Kaleidoscope — reframe a thought | +| ◎ (lens/circle) | **Lens** | The Manifestation Engine — goals & focus | +| ▦ (grid of patterns) | **Gallery** | History of all your Turns and patterns | +| ● (profile) | **You** | Settings, stats, subscription, profile | + +### Turn Tab (Home) + +- Hero area: "What's the fragment?" — text input +- Below: "Turn of the day" — a featured prompt or previous pattern +- Below: "Recent patterns" — quick access to last 3 Turns +- Floating action: Quick Turn button (always accessible) + +### Lens Tab + +- Current focus (active goal) displayed prominently +- Today's affirmation +- Vision board / The View +- Progress tracker with "sharpening" visual metaphor + +### Gallery Tab + +- Grid view of kaleidoscope patterns, each linked to a saved reframe +- Filterable by date, mood tag, or theme +- Tap to expand: see the original fragment, the patterns revealed, and any notes +- Option to reshare or re-Turn (reframe the same thought again for fresh perspectives) + +### You Tab + +- Streak counter: "X-day turning streak" +- Stats: Total turns, patterns saved, most common themes +- Settings, subscription management +- "Your spectrum" — a visual breakdown of the emotional themes you've explored + +--- + +## Notification & Engagement Copy + +### Daily Prompt (Push Notification) + +Rotate through styles: + +- "Ready for today's Turn? 🔮" +- "Same pieces, new angle. What fragment are you carrying today?" +- "Your Gallery is growing. Add today's pattern." +- "The glass hasn't changed. But the view can. Take a Turn." + +### Streak Maintenance + +- Day 3: "Three days of turning fragments into patterns. Keep going." +- Day 7: "A week of new angles. Your Gallery is filling up." +- Day 30: "30 days. 30 Turns. You're seeing things most people never will." +- Streak broken: "The kaleidoscope is still here when you're ready. No pressure." + +### Milestone Celebrations + +- First Turn: "Your first pattern. This is where it starts." +- 10th Turn: "10 fragments turned into 10 beautiful patterns." +- 50th Turn: "You've looked at 50 hard things and found something worth keeping in every one." +- 100th Turn: "100 Turns. You don't just see the bright side — you see every side." + +### Empty States + +- Gallery (no saves yet): "Your Gallery is waiting. The next pattern you save will appear here." +- Lens (no goal set): "What are you focusing on? Set your first Lens." +- Turn history (new user): "Every kaleidoscope starts with a single turn." + +--- + +## Subscription & Monetization Naming + +### Free Tier → **Kalei** + +- 3 Turns per day +- Basic pattern generation +- Gallery (last 30 days) + +### Premium Tier → **Kalei Prism** + +- Unlimited Turns +- Full Gallery (all history) +- The Lens (Manifestation Engine) +- Advanced reframe styles (Stoic, Compassionate, Pragmatic, Growth) +- Custom pattern themes +- Export & share patterns + +**Why "Prism":** A prism takes a single beam of light and splits it into its full spectrum. Kalei Prism gives you the full spectrum of features. + +**CTA for upgrade:** "See the full spectrum" or "Unlock your Prism" + +### Pricing Display + +> **Kalei Prism — $7.99/month** +> *Unlimited Turns. Full Gallery. The Lens. Your complete spectrum.* + +--- + +## Social & Sharing Mechanics + +### Pattern Cards + +When a user saves a reframe, they can generate a **Pattern Card** — a shareable image featuring: + +- Their unique kaleidoscope pattern (procedurally generated) +- The reframed thought (the pattern, not the fragment — we never share the negative thought) +- Subtle Kalei branding + +These are designed to be **Instagram Story and iMessage native** — correct aspect ratios, visually striking against both light and dark backgrounds. + +### "Turn It" Sharing + +A user can share a prompt with a friend: "Turn this fragment" — challenging someone else to reframe a thought. This introduces new users to the app through a natural, non-spammy mechanic. + +### Community Gallery (Future, v2+) + +An opt-in public gallery where users can share their best patterns anonymously. Browse how other people turned their fragments into patterns. Upvote the most powerful reframes. This builds community without requiring social profiles or exposing personal information. + +--- + +## Marketing & Brand Voice + +### Tagline Options + +1. **"Same pieces. New angle."** — the core proposition in five words +2. **"Turn how you see it."** — active, empowering, references the mechanic +3. **"Find the pattern."** — mysterious, inviting, implies hidden beauty +4. **"A new way to see."** — simple, universal + +**Recommended primary tagline:** *Same pieces. New angle.* + +### Brand Voice Guidelines + +**Kalei speaks like:** A wise friend who sees beauty in hard things — not a therapist, not a guru, not a cheerleader. Calm. Grounded. A little poetic. Never preachy. + +**Tone:** Warm but not soft. Confident but not aggressive. Poetic but not flowery. + +**Examples:** + +| Situation | ❌ Wrong tone | ✅ Kalei tone | +|-----------|-------------|-------------| +| User inputs a negative thought | "Let's turn that frown upside down!" | "Let's see what this looks like from another angle." | +| User completes a reframe | "Amazing job! You're so strong!" | "There it is. A pattern worth keeping." | +| User hasn't opened app in a week | "We miss you! Come back!" | "Still here. Ready when you are." | +| Explaining the app | "AI-powered cognitive reframing tool" | "A kaleidoscope for your mind." | + +### App Store Description (Draft) + +> **Kalei — A kaleidoscope for your mind.** +> +> A kaleidoscope doesn't change the glass. It changes the angle. Suddenly, broken fragments become a beautiful pattern. +> +> Kalei does the same thing with your thoughts. +> +> Type what's weighing on you. Kalei reveals new perspectives — not toxic positivity, but genuine, research-backed ways to see the same situation differently. Every reframe is grounded in cognitive behavioral science and built to help you think clearer, not just feel better. +> +> **The Kaleidoscope** — Turn any negative thought into multiple new perspectives. Same facts. Different angle. Beautiful patterns. +> +> **The Lens** — Set your focus. Define what you're building toward. Daily affirmations, vision tracking, and goal clarity powered by AI. +> +> **Your Gallery** — Every Turn creates a unique pattern. Save your favorites. Watch your collection grow. See how far you've come. +> +> Same pieces. New angle. That's Kalei. + +### Elevator Pitch + +> "Kalei is a kaleidoscope for your mind. You give it a negative thought — a broken fragment — and it shows you the beautiful patterns hidden inside. It's AI-powered cognitive reframing that helps you see the same situation from new angles. Not toxic positivity. Real perspective shifts, grounded in science. Same pieces, new angle." + +--- + +## Technical Implementation Notes + +### Procedural Pattern Generation + +Each reframing session should generate a unique kaleidoscope pattern. Implementation approach: + +- Use the **input text as a seed** — same thought always generates the same base pattern (creates personal connection) +- Apply **reframe variant as a rotation** — Pattern 1, Pattern 2, Pattern 3 are visual rotations of the base +- Render using **Canvas/WebGL** in React Native (or pre-rendered SVG for performance) +- Patterns should be **deterministic** — reopening a saved reframe shows the same pattern +- Export patterns as **PNG at 1080×1920** for Instagram Stories and **1080×1080** for feed posts + +### Animation Specs + +- **Turn animation:** 1.5s ease-in-out rotation, fragments multiplying from 1→6→full symmetry +- **Loading shimmer:** Prismatic color shift across a geometric skeleton screen +- **Tab transitions:** Subtle faceted wipe (diagonal geometric transition, not standard iOS slide) +- **Pattern reveal:** Fragments drift into position with slight parallax depth (0.3s stagger per fragment) + +### Reframe Prompt Engineering + +The Claude API prompts for reframing should be structured to match the metaphor: + +``` +System prompt context: +"You are the engine behind Kalei, a kaleidoscope for the mind. +The user gives you a fragment — a negative thought or situation. +Your job is to reveal the patterns — multiple genuine, grounded +perspectives on the same situation. You never change the facts. +You change the angle. + +You are not a therapist. You are not toxic positivity. +You are a kaleidoscope: you show what was already there, +arranged in a way the user hadn't seen before." +``` + +--- + +## Summary: The Metaphor at Every Layer + +| Layer | How the metaphor shows up | +|-------|---------------------------| +| **Name** | Kalei — short for kaleidoscope | +| **Tagline** | Same pieces. New angle. | +| **Core mechanic** | "Turn" a fragment into patterns | +| **Visual design** | Jewel tones, geometric shapes, dark backgrounds, prismatic gradients | +| **Animations** | Kaleidoscope rotation on every reframe | +| **Vocabulary** | Fragments, patterns, turns, facets, gallery, keepsakes | +| **Feature names** | The Kaleidoscope, The Lens, The Gallery | +| **Subscription** | Kalei Prism — "See the full spectrum" | +| **Sharing** | Pattern Cards — unique generative art tied to each reframe | +| **Notifications** | Poetic, grounded, always referencing angles and patterns | +| **Brand voice** | Calm, wise, finds beauty in hard things | +| **Onboarding** | User experiences a real Turn within 60 seconds | +| **Retention** | Gallery of personal patterns grows over time — collectible, visual, meaningful | + +--- + +*The glass hasn't changed. But you have.* diff --git a/docs/brand/kalei-logo-prismatic-core.svg b/docs/brand/kalei-logo-prismatic-core.svg new file mode 100644 index 0000000..0191718 --- /dev/null +++ b/docs/brand/kalei-logo-prismatic-core.svg @@ -0,0 +1,31 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/docs/brand/updated_kalei_svg.svg b/docs/brand/updated_kalei_svg.svg new file mode 100644 index 0000000..6a6f438 --- /dev/null +++ b/docs/brand/updated_kalei_svg.svg @@ -0,0 +1,175 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + \ No newline at end of file diff --git a/docs/build-phases/README.md b/docs/build-phases/README.md new file mode 100644 index 0000000..c5fb098 --- /dev/null +++ b/docs/build-phases/README.md @@ -0,0 +1,57 @@ +# Build Timeline & Execution Phases + +Last updated: 2026-02-22 + +This folder contains the sequential build plan for developing Kalei. All features ship together in a single v1 release. The phases below represent an execution timeline for managing development complexity, not separate product phases. + +Read in order: + +1. `phase-0-groundwork-and-dev-environment.md` +2. `phase-1-platform-foundation.md` +3. `phase-2-core-experience-build.md` +4. `phase-3-launch-readiness-and-hardening.md` +5. `phase-4-spectrum-and-scale.md` + +## Build Timeline Overview + +These phases organize the work sequentially for manageable development and testing. All features — including Spectrum — are built toward a unified v1 launch. + +- Phase 0: Groundwork and Dev Environment + - Goal: stable tooling, accounts, repo standards, and local infrastructure. +- Phase 1: Platform Foundation + - Goal: production-quality backend skeleton, auth, entitlements, core data model. +- Phase 2: Core Experience Build + - Goal: ship Mirror, Turn, Lens, Ritual, Evidence Wall end-to-end. +- Phase 3: Launch Readiness and Hardening + - Goal: Spectrum integration, safety, billing, reliability, compliance, app store readiness. +- Phase 4: Post-Launch Scale + - Goal: analytics pipeline, feature enhancements, growth optimization, scaling controls. + +## Development Gate Rules + +Do not move to the next build phase until the current phase exit checklist is complete. + +If a phase slips, reduce scope but do not skip quality gates for: + +- security +- safety +- observability +- data integrity + +## Product vs. Build Phases + +**Important distinction:** These build phases are execution timelines, not product tiers. The product launches with all features (Mirror, Turn, Lens, Ritual, Evidence Wall, Guide, Spectrum) in a single v1 release. Free tier and Prism subscription tier have feature limits, but both versions of v1 include all features at launch. + +## Tooling policy + +These phase docs assume an open-source-first stack: + +- Gitea for source control and CI +- GlitchTip for error tracking +- PostHog self-hosted for product analytics +- Ollama (local) and vLLM (staging/prod) for open-weight model serving + +Platform exceptions remain for mobile distribution and push: + +- Apple App Store and Google Play billing/distribution APIs +- APNs and FCM delivery infrastructure diff --git a/docs/build-phases/phase-0-groundwork-and-dev-environment.md b/docs/build-phases/phase-0-groundwork-and-dev-environment.md new file mode 100644 index 0000000..4ef9aa6 --- /dev/null +++ b/docs/build-phases/phase-0-groundwork-and-dev-environment.md @@ -0,0 +1,185 @@ +# Phase 0 - Groundwork and Dev Environment + +Duration: 1-2 weeks +Primary owner: Founder + coding assistant + +## 1. Objective + +Build a stable base so feature work can move fast without breaking: + +- all required accounts are created +- local stack boots reliably +- repo structure and standards are in place +- CI checks run on every pull request + +## 2. Prerequisites + +- Read `docs/kalei-getting-started.md` +- Read `docs/kalei-system-architecture-plan.md` + +## 3. Outcomes + +By the end of Phase 0 you will have: + +- local Postgres and Redis running via Docker +- mobile app bootstrapped with Expo +- API service bootstrapped with Fastify +- initial DB migration system in place +- lint, format, and test commands working +- CI pipeline validating every PR + +## 4. Deep Work Breakdown + +## 4.1 Access and Account Setup + +Task list: + +1. Set up Gitea (self-hosted or managed) for source control and CI. +2. Set up open-weight model serving accounts and endpoints (Ollama local, vLLM target host). +3. Create GlitchTip project for API and mobile error tracking. +4. Create PostHog self-hosted project for product analytics. +5. Set up DNS (PowerDNS self-hosted or managed DNS provider) and add domain. +6. Confirm Apple Developer and Google Play Console access (required for app distribution). + +Deliverables: + +- shared credential inventory (local secure password manager) +- documented secret naming convention + +## 4.2 Repository and Branching Standards + +Task list: + +1. Define branch policy: `main`, short-lived feature branches. +2. Define PR checklist template. +3. Add CODEOWNERS or at least reviewer policy. +4. Add issue templates for bug and feature requests. + +Deliverables: + +- `CONTRIBUTING.md` +- `.gitea/pull_request_template.md` (or repository PR template equivalent) +- `.gitea/ISSUE_TEMPLATE/*` (or repository issue template equivalent) + +## 4.3 Local Development Environment + +Task list: + +1. Install and verify Git, Node, npm, Docker, Expo CLI. +2. Add Docker compose for Postgres + Redis. +3. Create `.env.example` for API and mobile. +4. Add one-command local start script. + +Deliverables: + +- `infra/docker/docker-compose.yml` +- `services/api/.env.example` +- `apps/mobile/.env.example` +- root `Makefile` or npm scripts for local startup + +## 4.4 API and Mobile Skeletons + +Task list: + +1. Create Fastify app with health endpoint. +2. Create Expo app with tabs template. +3. Add API client module to mobile app. +4. Show backend health status in app. + +Deliverables: + +- API running on local port +- mobile app able to read API response + +## 4.5 Data and Migration Baseline + +Task list: + +1. Choose migration tool (for example, `node-pg-migrate`, `drizzle`, or `knex`). +2. Create first migration set for identity tables. +3. Add migration run and rollback commands. +4. Add seed command for local dev data. + +Minimum initial tables: + +- users +- profiles +- auth_sessions +- refresh_tokens + +## 4.6 Quality and Automation Baseline + +Task list: + +1. Add ESLint + Prettier for API and mobile. +2. Add API unit test framework and one integration test. +3. Configure Gitea Actions (or Woodpecker CI) for lint + test. +4. Add commit hooks (optional but recommended) using `husky`. + +Deliverables: + +- passing CI on every push/PR +- at least one passing API integration test + +## 5. Suggested Day-by-Day Plan + +Day 1: + +- account setup +- tooling install +- repo folder scaffold + +Day 2: + +- docker compose and env files +- API skeleton with `/health` + +Day 3: + +- Expo app setup +- mobile to API health call + +Day 4: + +- migration tooling and first migrations +- baseline seed script + +Day 5: + +- linting and tests +- CI setup +- first stable baseline commit + +## 6. Validation Checklist + +All items must be true: + +- `docker compose` starts Postgres and Redis with no errors. +- API starts and `GET /health` returns 200. +- Mobile app loads and displays backend health. +- Migrations can run on clean DB and rollback at least one step. +- CI runs lint and tests successfully. + +## 7. Exit Criteria + +You can exit Phase 0 when: + +- no manual setup surprises remain for a fresh machine +- all team members can run the stack locally in under 30 minutes +- baseline quality checks are automated + +## 8. Platform exceptions + +These are not open source, but required for shipping mobile apps: + +- Apple App Store tooling and APIs +- Google Play tooling and APIs + +## 9. Typical Pitfalls and Fixes + +- Pitfall: unclear `.env` expectations. + - Fix: complete `.env.example` files with comments. +- Pitfall: mobile app cannot reach local API on real device. + - Fix: use machine LAN IP, not localhost, for device testing. +- Pitfall: migration drift. + - Fix: never edit applied migration files; create a new migration. diff --git a/docs/build-phases/phase-1-and-2-build-plan.md b/docs/build-phases/phase-1-and-2-build-plan.md new file mode 100644 index 0000000..4488b5a --- /dev/null +++ b/docs/build-phases/phase-1-and-2-build-plan.md @@ -0,0 +1,333 @@ +# Kalei Build Plan — Phases 1 & 2 + +### From Platform Foundation to Core Experience +**Total Duration:** 5–8 weeks +**Approach:** Backend-first in Phase 1, then mobile + backend in parallel in Phase 2 + +--- + +## Overview + +This document consolidates the two core build phases that take Kalei from a configured dev environment to a fully functional app with Mirror, Turn, and Lens experiences end-to-end. Phase 1 lays the platform foundation (auth, schema, AI gateway, safety). Phase 2 builds the user-facing experience on top of that foundation. + +``` +Phase 1: Platform Foundation (Weeks 1-3) + → Auth, schema, entitlements, AI gateway, safety, observability + +Phase 2: Core Experience Build (Weeks 4-8) + → Mirror v1, Turn v1, Lens v1, Gallery, end-to-end flows +``` + +--- + +# PHASE 1 — Platform Foundation + +**Duration:** 2–3 weeks +**Primary owner:** Backend-first with mobile stub integration + +## 1.1 Objective + +Build a production-grade platform foundation: robust auth and session model, entitlement checks for free vs. paid plans, core domain schema for Mirror/Turn/Lens, AI gateway scaffold with usage metering, and observability + error handling baseline. + +## 1.2 Entry Criteria + +Phase 0 exit checklist must be complete. + +--- + +## 1.3 Core Scope + +### 1.3.1 API Module Setup + +Implement service modules: auth, profiles, entitlements, mirror (session/message skeleton), turn (request skeleton), lens (goal/action skeleton), ai_gateway, usage_cost, safety (precheck skeleton). + +Each module needs: route handlers, input/output schema validation, service layer, repository/data access layer, and unit tests. + +### 1.3.2 Identity and Access + +Implement: email/password registration and login, JWT access token (short TTL), refresh token rotation and revocation, logout all sessions, role model (at least `user`, `admin`). + +Security details: hash passwords with Argon2id or bcrypt, store refresh tokens hashed, include device metadata per session. + +### 1.3.3 Entitlement Model + +Implement plan model now, even before paywall UI is complete. + +Suggested plan keys: `free`, `prism`, `prism_plus`. + +Implement gates for: turns per day, mirror sessions per week, spectrum access. + +Integration approach: no RevenueCat dependency. Ingest App Store Server Notifications and Google Play RTDN notifications directly. Maintain local entitlement snapshots as source of truth for authorization. + +### 1.3.4 Data Model (Phase 1 Schema) + +Create migrations for: users, profiles, subscriptions, entitlement_snapshots, turns, mirror_sessions, mirror_messages, mirror_fragments, lens_goals, lens_actions, ai_usage_events, safety_events. + +Design requirements: every row has `created_at`, `updated_at` where relevant. Index by `user_id` and key query timestamps. Soft delete where legal retention requires it. + +### 1.3.5 AI Gateway Scaffold + +Implement a strict abstraction now: provider adapter interface, request envelope (feature, model, temperature, timeout), response normalization, token usage extraction, retry + timeout + circuit breaker policy. + +Do not expose provider SDK directly in feature modules. + +### 1.3.6 Safety Precheck Skeleton + +Implement now even if rule set is basic: deterministic keyword precheck, safety event logging, return safety status to caller. Mirror and Turn endpoints must call this precheck before generation. + +### 1.3.7 Usage Metering and Cost Guardrails + +Implement: per-user usage counters in Redis, endpoint-level rate limit middleware, AI usage event write on every provider call, per-feature daily budget checks. + +### 1.3.8 Observability Baseline + +Implement: structured logging with request IDs, error tracking to GlitchTip, latency and error metrics per endpoint, AI cost metrics by feature. + +--- + +## 1.4 Build Sequence + +**Week 1:** +1. Finalize schema and migration files +2. Implement auth and profile endpoints +3. Add integration tests for auth flows + +**Week 2:** +1. Implement entitlements and plan gating middleware +2. Implement AI gateway interface and one real provider adapter +3. Implement Redis rate limits and usage counters + +**Week 3:** +1. Implement Mirror and Turn endpoint skeletons with safety precheck +2. Implement Lens goal and action skeleton endpoints +3. Add complete observability hooks and dashboards + +--- + +## 1.5 API Contract — End of Phase 1 + +**Auth:** +- `POST /auth/register` +- `POST /auth/login` +- `POST /auth/refresh` +- `POST /auth/logout` +- `GET /me` + +**Entitlements:** +- `GET /billing/entitlements` +- Webhook endpoints for App Store and Google Play billing event ingestion + +**Feature Skeletons:** +- `POST /mirror/sessions` +- `POST /mirror/messages` +- `POST /turns` +- `POST /lens/goals` + +## 1.6 Testing Requirements + +Minimum automated coverage: auth happy path and invalid credential path, token refresh rotation path, entitlement denial for free limits, safety precheck path for crisis keyword match, AI gateway timeout and fallback behavior. Recommended: basic load test for auth + turn skeleton endpoints. + +## 1.7 Phase 1 Deliverables + +**Code:** Migration files for core schema, API modules with tests, Redis-backed rate limit and usage tracking, AI gateway abstraction with one provider, safety precheck middleware. + +**Operational:** GlitchTip configured, endpoint metrics visible, API runbook for local and staging. + +## 1.8 Phase 1 Exit Criteria + +You can exit Phase 1 when: core auth model is stable and tested, plan gating is enforced server-side, Mirror/Turn/Lens endpoint skeletons are live, AI calls only happen through AI gateway, logs/metrics/error tracking are active. + +## 1.9 Phase 1 Risks + +- **Auth complexity balloons early.** Mitigation: keep v1 auth strict but minimal; defer advanced IAM. +- **Schema churn from feature uncertainty.** Mitigation: maintain a schema decision log and avoid premature optimization. +- **Provider coupling in feature code.** Mitigation: enforce gateway adapter pattern in code review. + +--- +--- + +# PHASE 2 — Core Experience Build + +**Duration:** 3–5 weeks +**Primary owner:** Mobile + backend in parallel + +## 2.1 Objective + +Ship Kalei's core user experience end-to-end: Mirror with fragment highlighting and inline reframe, Turn generation with 3 perspectives and micro-action, Lens goals/daily actions/daily focus, Gallery/history views for user continuity. + +## 2.2 Entry Criteria + +Phase 1 exit checklist complete. + +--- + +## 2.3 Product Scope + +### 2.3.1 Mirror (Awareness) + +**Required behavior:** User starts mirror session → submits messages → backend runs safety precheck first → backend runs fragment detection on safe content → app highlights detected fragments above confidence threshold → user taps fragment for inline reframe → user closes session and receives reflection summary. + +**Backend work:** Finalize `mirror_sessions`, `mirror_messages`, `mirror_fragments`. Add close-session reflection endpoint. Add mirror session list/detail endpoints. + +**Mobile work:** Mirror compose UI, highlight rendering for detected fragment ranges, tap-to-reframe interaction card, session close and reflection display. + +### 2.3.2 Turn (Kaleidoscope) + +**Required behavior:** User submits a fragment or thought → backend runs safety precheck → backend generates 3 reframed perspectives → backend returns micro-action (if-then) → user can save turn to gallery. + +**Backend work:** Finalize `turns` table and categories. Add save/unsave state. Add history list endpoint. + +**Mobile work:** Turn input and loading animation, display 3 patterns + micro-action, save to gallery and view history. + +### 2.3.3 Lens (Direction) + +**Required behavior:** User creates one or more goals → app generates or stores daily action suggestions → user can mark actions complete → optional daily affirmation/focus shown. + +**Backend work:** Finalize `lens_goals`, `lens_actions`. Daily action generation endpoint. Daily affirmation endpoint through AI gateway. + +**Mobile work:** Goal creation UI, daily action checklist UI, completion updates and streak indicator. + +### 2.3.4 The Rehearsal (Lens Sub-Feature) + +**Required behavior:** User selects "Rehearse" within a Lens goal → backend generates a personalized visualization script (process-oriented, first-person, multi-sensory, with obstacle rehearsal) → app displays as a guided text flow with SVG progress ring → session completes with a follow-up micro-action. + +**Backend work:** Rehearsal generation endpoint through AI gateway. Prompt template enforcing: first-person perspective, present tense, multi-sensory detail, process focus, obstacle inclusion, ~10 min reading pace. Cache generated scripts per goal; refresh when actions change. Add `rehearsal_sessions` table. + +**Mobile work:** Rehearsal screen (single flowing view with SVG progress ring timer). Step transitions (Grounding → Process → Obstacle → Close). Completion state with generated SVG pattern. Rehearsal history in Gallery. + +### 2.3.5 The Ritual (Context-Anchored Daily Flow) + +**Required behavior:** User selects a Ritual template (Morning/Evening/Quick) and anchors to a daily context → app delivers a timed, sequenced flow chaining Mirror/Turn/Lens steps → Ritual completion tracked with context consistency metrics. + +**Backend work:** `ritual_configs` table (template, anchored time, notification preferences). `ritual_completions` table (timestamp, duration, steps completed). Context consistency calculation logic (same-window tracking per Wood et al.). Ritual notification scheduling. + +**Mobile work:** Ritual selection/setup during onboarding or settings. Single flowing Ritual screen with SVG progress segments per step. Step transitions without navigation. Completion state with Ritual pattern. Context consistency display in streaks. + +### 2.3.6 The Evidence Wall (Mastery Tracking) + +**Required behavior:** System automatically collects proof points from all features (completed actions, saved keepsakes, self-corrections, streak milestones, goal completions, reframe echoes) → Evidence Wall in "You" tab displays as SVG mosaic → AI surfaces evidence contextually when self-efficacy dip detected. + +**Backend work:** `evidence_points` table (user_id, type, source_feature, source_id, description, created_at). Background job to detect and log proof points from existing feature activity. Efficacy-dip detection logic (pattern analysis on recent Mirror/Turn language). Evidence surfacing endpoint for contextual AI integration. + +**Mobile work:** Evidence Wall view in "You" tab (SVG mosaic grid, color-coded by source). Timeline toggle view. Evidence count badges. Contextual evidence card component for use within Mirror/Turn sessions. + +--- + +## 2.4 Deep Technical Workstreams + +### 2.4.1 Prompt and Output Contracts + +Create strict prompt templates and JSON output contracts per feature: Mirror fragment detection, Mirror inline reframe, Turn multi-pattern output, Lens daily focus output, Rehearsal visualization script, Evidence Wall contextual surfacing. Require server-side validation of AI output shape before returning to clients. + +### 2.4.2 Safety Integration + +At this phase safety must be complete for user-facing flows: all Mirror and Turn requests pass safety gate, crisis response path returns resource payload (not reframe payload), safety events are queryable for audit. + +### 2.4.3 Entitlement Enforcement + +Enforce in API middleware: free turn daily limits, free mirror weekly limits, spectrum endpoint lock for non-entitled users. Add clear response codes and client UI handling for plan limits. + +### 2.4.4 Performance Targets + +Set targets now and test against them: Mirror fragment detection p95 under 3.5s, Turn generation p95 under 3.5s, client screen transitions under 300ms for cached navigation. + +--- + +## 2.5 Build Plan + +**Week 1 (Week 4 overall):** +- Finish Mirror backend and basic mobile UI +- Complete fragment highlight rendering + +**Week 2 (Week 5 overall):** +- Finish inline reframe flow and session reflections +- Add Mirror history and session detail view + +**Week 3 (Week 6 overall):** +- Finish Turn backend and mobile flow +- Add save/history integration + +**Week 4 (Week 7 overall):** +- Finish Lens goals and daily actions +- Add daily focus/affirmation flow +- Build Rehearsal backend + mobile UI (Lens sub-feature) + +**Week 5 (Week 8 overall):** +- Build Ritual backend (config, completions, consistency tracking) +- Build Ritual mobile UI (single-flow screen, SVG progress, setup flow) +- Build Evidence Wall backend (proof point collection job, evidence_points table) + +**Week 6 (Week 9 overall):** +- Build Evidence Wall mobile UI (mosaic view, timeline, contextual card) +- Wire Evidence Wall contextual surfacing into Mirror/Turn sessions +- Integrate Ritual into onboarding flow + +**Week 7 (Week 10 overall — hardening):** +- Optimize latency across all features +- Improve retry and offline handling +- Run end-to-end QA pass across all flows including Ritual → Mirror → Turn → Lens → Evidence + +--- + +## 2.6 Test Plan + +**Unit tests:** Prompt builder functions, AI output validators, entitlement middleware, safety decision functions. + +**Integration tests:** Full Mirror message lifecycle, full Turn generation lifecycle, Lens action completion lifecycle. + +**Manual QA matrix:** Normal usage, plan-limit blocked usage, low-connectivity behavior, crisis-language safety behavior. + +## 2.7 Phase 2 Deliverables + +**Functional:** Mirror v1 complete, Turn v1 complete, Lens v1 complete (with Rehearsal), Ritual v1 complete, Evidence Wall v1 complete, Gallery/history v1 complete. + +**Engineering:** Stable endpoint contracts, documented prompt versions, meaningful test coverage for critical flows, feature-level latency and error metrics. + +## 2.8 Phase 2 Exit Criteria + +You can exit Phase 2 when: users can complete Mirror → Turn → Lens flow end-to-end, Ritual sequences features into a single daily flow, Rehearsal generates process-oriented visualization scripts, Evidence Wall collects and surfaces proof points, plan limits and safety behavior are consistent and test-backed, no critical P0 bugs in core user paths, telemetry confirms baseline latency and reliability targets. + +## 2.9 Phase 2 Risks + +- **Output variability from model causes UI breakage.** Mitigation: strict response schema validation and fallback copy. +- **Too much feature scope in one pass.** Mitigation: ship v1 flows first, defer advanced UX polish. +- **Latency drift from complex prompts.** Mitigation: simplify prompts and use cached static context. + +--- +--- + +# Cross-Phase Reference + +## Combined Timeline + +| Week | Phase | Focus | +|------|-------|-------| +| 1 | Phase 1 | Schema, auth, profile endpoints | +| 2 | Phase 1 | Entitlements, AI gateway, rate limits | +| 3 | Phase 1 | Feature skeletons, safety, observability | +| 4 | Phase 2 | Mirror backend + mobile UI | +| 5 | Phase 2 | Mirror inline reframes + history | +| 6 | Phase 2 | Turn backend + mobile flow | +| 7 | Phase 2 | Lens goals + daily actions + Rehearsal | +| 8 | Phase 2 | Ritual (backend + mobile + onboarding) + Evidence Wall backend | +| 9 | Phase 2 | Evidence Wall mobile + contextual surfacing integration | +| 10 | Phase 2 | Hardening, latency, end-to-end QA | + +## Dependencies + +- Phase 2 Mirror depends on Phase 1 AI gateway + safety precheck +- Phase 2 entitlement enforcement depends on Phase 1 plan gating middleware +- Phase 2 Lens daily actions depend on Phase 1 AI gateway being stable +- All Phase 2 features depend on Phase 1 observability for debugging + +## Combined API Surface (End of Phase 2) + +**Auth:** register, login, refresh, logout, me +**Billing:** entitlements, App Store + Google Play webhooks +**Mirror:** create session, send message (with fragment detection), close session (with reflection), list sessions, session detail +**Turn:** create turn (with 3 patterns + micro-action), save/unsave, list history +**Lens:** create goal, generate daily actions, complete action, daily affirmation +**Rehearsal:** generate visualization script (per goal), list rehearsal history +**Ritual:** create/update ritual config, start ritual session, complete ritual, list completions, context consistency stats +**Evidence Wall:** list proof points (filterable by type/source), get contextual evidence (for AI surfacing) +**Gallery:** list saved turns + mirror reflections + rehearsal/ritual patterns (unified history) diff --git a/docs/build-phases/phase-3-launch-readiness-and-hardening.md b/docs/build-phases/phase-3-launch-readiness-and-hardening.md new file mode 100644 index 0000000..e27ee90 --- /dev/null +++ b/docs/build-phases/phase-3-launch-readiness-and-hardening.md @@ -0,0 +1,167 @@ +# Phase 3 - Launch Readiness and Hardening + +Duration: 2-4 weeks +Primary owner: Full stack + operations focus + +## 1. Objective + +Prepare Kalei for real users with production safeguards: + +- safety policy completion and crisis flow readiness +- subscription and entitlement reliability +- app and API operational stability +- privacy and compliance basics for app store approval + +## 2. Entry Criteria + +Phase 2 exit checklist complete. + +## 3. Scope + +## 3.1 Safety and Trust Hardening + +Tasks: + +1. finalize crisis keyword and pattern sets +2. validate crisis response templates and regional resources +3. add safety dashboards and alerting +4. add audit trail for safety decisions + +Validation goals: + +- crisis path returns under 1 second in most cases +- no crisis path returns reframing output + +## 3.2 Billing and Entitlements + +Tasks: + +1. complete App Store Server Notifications ingestion +2. complete Google Play RTDN ingestion +3. build reconciliation jobs for both stores (entitlements sync) +4. test expired, canceled, trial, billing retry, and restore scenarios +5. add paywall gating in all required clients + +Validation goals: + +- entitlement state converges within minutes after billing changes +- no premium endpoint access for expired plans + +## 3.3 Reliability Engineering + +Tasks: + +1. finalize health checks and readiness probes +2. add backup and restore procedures for Postgres +3. add Redis persistence strategy for critical counters if required +4. define incident severity levels and on-call workflow + +Validation goals: + +- verified DB restore from backup in staging +- runbook exists for API outage, DB outage, AI provider outage + +## 3.4 Security and Compliance Baseline + +Tasks: + +1. secrets rotation policy and documented process +2. verify transport security and secure headers +3. verify account deletion and data export flows +4. prepare privacy policy and terms for submission + +Validation goals: + +- basic security checklist signed off +- app store privacy disclosures map to real data flows + +## 3.5 Observability and Cost Control + +Tasks: + +1. define alerts for latency, error rate, and AI spend thresholds +2. implement monthly spend cap and automatic degradation rules +3. monitor feature-level token cost dashboards + +Validation goals: + +- alert thresholds tested in staging +- degradation path verified (Lens fallback first) + +## 3.6 Beta and Release Pipeline + +Tasks: + +1. set up TestFlight internal/external testing +2. set up Android internal testing track +3. run beta cycle with scripted feedback collection +4. triage and fix launch-blocking defects + +Validation goals: + +- no unresolved launch-blocking defects +- release checklist complete for both stores + +## 4. Suggested Execution Plan + +Week 1: + +- safety hardening and billing reconciliation +- initial reliability runbooks + +Week 2: + +- security/compliance checks +- backup and restore drills +- full observability alert tuning + +Week 3: + +- TestFlight and Play internal beta +- defect triage and fixes + +Week 4 (if needed): + +- final store submission materials +- go/no-go readiness review + +## 5. Release Checklists + +## 5.1 API release checklist + +- migration plan reviewed +- rollback plan documented +- dashboards green +- error budget acceptable + +## 5.2 Mobile release checklist + +- build reproducibility verified +- crash-free session baseline from beta acceptable +- paywall and entitlement states correct +- copy and metadata final + +## 5.3 Business and policy checklist + +- privacy policy URL live +- terms URL live +- support contact available +- crisis resources configured for launch regions + +## 6. Exit Criteria + +You can exit Phase 3 when: + +- app is store-ready with stable entitlement behavior +- safety flow is verified and monitored +- operations runbooks and alerts are live +- backup and restore are proven in practice + +## 7. Risks To Watch + +- Risk: entitlement mismatch from webhook delays. + - Mitigation: scheduled reconciliation and idempotent webhook handling. +- Risk: launch-day AI latency spikes. + - Mitigation: timeout limits and graceful fallback behavior. +- Risk: compliance gaps discovered late. + - Mitigation: complete privacy mapping before store submission. diff --git a/docs/build-phases/phase-4-spectrum-and-scale.md b/docs/build-phases/phase-4-spectrum-and-scale.md new file mode 100644 index 0000000..945572a --- /dev/null +++ b/docs/build-phases/phase-4-spectrum-and-scale.md @@ -0,0 +1,158 @@ +# Phase 4 - Spectrum and Scale + +Duration: 3-6 weeks +Primary owner: Data + backend + product analytics + +## 1. Objective + +Deliver Phase 2 intelligence features and scaling maturity: + +- Spectrum weekly and monthly insights +- aggregated analytics model over user activity +- asynchronous jobs and batch processing +- cost, reliability, and scaling controls for growth + +## 2. Entry Criteria + +Phase 3 exit checklist complete. + +## 3. Scope + +## 3.1 Spectrum Data Foundation + +Implement tables and data flow for: + +- session-level emotional vectors +- turn-level impact analysis +- weekly aggregates +- monthly aggregates + +Data design requirements: + +- user-level partition/index strategy for query speed +- clear retention and deletion behavior +- exclusion flags so users can omit sessions from analysis + +## 3.2 Aggregation Pipeline + +Build asynchronous jobs: + +1. post-session analysis job +2. weekly aggregation job +3. monthly narrative job + +Job engineering requirements: + +- idempotency keys +- retry with backoff +- dead-letter queue for failures +- metrics for queue depth and job duration + +## 3.3 Spectrum Insight Generation + +Implement AI-assisted summary generation using aggregated data only. + +Rules: + +- do not include raw user text in generated insights by default +- validate output tone and safety constraints +- version prompts and track prompt revisions + +## 3.4 Spectrum API and Client + +Backend endpoints: + +- weekly insight feed +- monthly deep dive +- spectrum reset +- exclusions management + +Mobile screens: + +- emotional landscape view +- pattern distribution view +- insight feed cards +- monthly summary panel + +## 3.5 Growth-Ready Scale Controls + +Implement scale milestones: + +- worker isolation from interactive API if needed +- database optimization and index tuning +- caching strategy for read-heavy insight endpoints +- cost-aware model routing for non-critical generation + +## 4. Detailed Execution Plan + +Week 1: + +- schema rollout for spectrum tables +- event ingestion hooks from Mirror/Turn/Lens + +Week 2: + +- implement post-session analysis and weekly aggregation jobs +- add metrics and retries + +Week 3: + +- implement monthly aggregation and narrative generation +- implement spectrum API endpoints + +Week 4: + +- mobile spectrum dashboard v1 +- push notification hooks for weekly summaries + +Week 5-6 (as needed): + +- performance tuning +- scale and cost optimization +- UX polish for insight comprehension + +## 5. Quality and Analytics Requirements + +Quality gates: + +- no raw-content leakage in Spectrum UI +- weekly job completion SLA met +- dashboard load times within agreed target + +Analytics requirements: + +- track spectrum engagement events +- track conversion impact from spectrum teaser to upgrade +- track retention lift for spectrum users vs non-spectrum users + +## 6. Deliverables + +Functional deliverables: + +- Spectrum dashboard v1 +- weekly and monthly insight generation +- user controls for exclusions and reset + +Engineering deliverables: + +- robust worker pipeline with retries and DLQ +- aggregated analytics tables with indexing strategy +- end-to-end observability for job health and costs + +## 7. Exit Criteria + +You can exit Phase 4 when: + +- weekly and monthly insights run on schedule reliably +- users can view, reset, and control analysis scope +- spectrum cost and performance stay inside defined envelopes +- data deletion behavior is verified for raw and derived records + +## 8. Risks To Watch + +- Risk: analytics pipeline complexity causes reliability issues. + - Mitigation: isolate workers and enforce idempotent jobs. +- Risk: insight quality is too generic. + - Mitigation: prompt iteration with rubric scoring and blinded review. +- Risk: costs drift with growing history windows. + - Mitigation: aggregate-first processing and strict feature budget controls. diff --git a/docs/kalei-science-foundation.md b/docs/kalei-science-foundation.md new file mode 100644 index 0000000..727badc --- /dev/null +++ b/docs/kalei-science-foundation.md @@ -0,0 +1,347 @@ +# Kalei — The Science Behind Every Turn + +### How Peer-Reviewed Research Powers Every Feature in the App +**Version:** 1.0 · February 2026 +**Purpose:** Map every Kalei feature to its scientific foundation, ensuring real cognitive science is woven into the user journey — not as decoration, but as structural integrity. + +--- + +## Why This Document Exists + +Kalei's core differentiator is that it treats "manifestation" as what it actually is: a structured psychological process operating through known cognitive and behavioral mechanisms. Every feature in the app should be traceable back to published, peer-reviewed research. This document is the bridge between our research library and the product — a reference for anyone building, writing, or designing any part of Kalei. + +The rule is simple: **if we can't cite it, we don't claim it.** + +--- + +## The Research Library — 8 Pillars + +Our research base spans 18 peer-reviewed papers across 8 scientific domains. Each domain maps directly to one or more of Kalei's 6 Steps and core features. + +| # | Research Pillar | Papers | Primary Kalei Feature(s) | +|---|---|---|---| +| 1 | Goal Setting & Implementation | 4 | Step 1: Decide (Clarity) · Step 5: Act in Alignment · The Lens | +| 2 | Visualization & Mental Imagery | 3 | Step 2: See It · Guided Visualizations | +| 3 | Self-Efficacy | 1 | Step 3: Believe It's Possible (But Not Guaranteed) · The Turn | +| 4 | Attention & Neuroscience | 3 | Step 4: Notice Differently · The Mirror · The Reframer | +| 5 | Habit Formation | 2 | Step 6: Repeat and Compound · Streaks & Rituals | +| 6 | Placebo & Expectation Effects | 2 | Overall framework · Onboarding · Belief calibration | +| 7 | Social Networks | 1 | Future community features · The Spectrum | +| 8 | Self-Regulation & Feedback Loops | 2 | The Guide · Goal Check-Ins · Weekly Pulse · Cross-Feature Coaching | + +--- + +## Pillar 1: Goal Setting & Implementation + +### The Science + +**Locke & Latham (2002)** — *Building a Practically Useful Theory of Goal Setting and Task Motivation: A 35-Year Odyssey* +The foundational paper on goal-setting theory, drawn from over 35 years of research. Core finding: specific, challenging goals consistently lead to higher performance than vague "do your best" goals. The mechanism works through four channels — goals direct attention, energize effort, increase persistence, and promote the discovery of task-relevant strategies. + +**Locke & Latham (2006)** — *New Directions in Goal-Setting Theory* +Extends the original theory with moderators and mediators. Goals work best when paired with high self-efficacy, feedback loops, and commitment. Critically, goal complexity matters — overly complex goals without adequate learning time can backfire. This informs how Kalei scaffolds goals progressively rather than demanding perfection upfront. + +**Gollwitzer (1999)** — *Implementation Intentions: Strong Effects of Simple Plans* +The landmark paper on "if-then" planning. When people form implementation intentions ("If situation X arises, I will do Y"), follow-through rates increase dramatically — in some studies doubling or tripling goal attainment. The mechanism: implementation intentions create strong mental links between situational cues and planned responses, effectively delegating action initiation to environmental triggers rather than relying on willpower. + +**Gollwitzer & Sheeran** — *Implementation Intentions* +A comprehensive overview confirming that implementation intentions are most effective when self-regulatory problems threaten goal striving and when backed by strong, activated goal intentions. The if-then format works because it puts people in a position to both *see* and *seize* opportunities to act. + +### Where It Lives in Kalei + +**Step 1: Decide (Clarity)** — The Lens feature guides users through defining exactly what they want, using AI to help them move from vague wishes ("I want to be happier") to specific, challenging goals ("I want to complete a 5K run by June, training 3x per week"). The AI draws on Locke & Latham's specificity principle: the more precise the goal, the more it directs attention and effort. + +**Step 5: Act in Alignment** — Every micro-action the AI generates follows Gollwitzer's if-then format. Instead of "exercise more," Kalei produces: "If it's 7am on Monday/Wednesday/Friday, then I put on my running shoes and walk out the front door." This isn't a style choice — it's the most empirically validated action-planning format in psychology. + +**The Lens (Manifestation Engine)** — The entire goal-creation flow is structured around Locke & Latham's principles: clarity of outcome, challenge calibration (not too easy, not impossibly hard), commitment rituals, and built-in feedback loops through progress tracking. + +**Design implications:** +- Goal inputs should guide toward specificity (prompts, not blank fields) +- Challenge level should be calibrated — the AI should push back on goals that are too vague or too easy +- Implementation intentions should always use the literal "If... then..." structure +- Progress feedback should be frequent and visible + +--- + +## Pillar 2: Visualization & Mental Imagery + +### The Science + +**Schuster et al. (2011)** — *Best Practice for Motor Imagery: A Systematic Literature Review* +A massive cross-disciplinary review across education, medicine, music, psychology, and sports. Key finding: motor imagery (mentally rehearsing actions) is most effective when combined with physical practice, when sessions are structured with clear protocols, and when the imagery is vivid and first-person. Pure fantasy without behavioral specificity doesn't work — the visualization must be *process-oriented*, not just outcome-oriented. + +**Liu et al. (2025)** — *Effects of Imagery Practice on Athletes' Performance: A Multilevel Meta-Analysis* +A meta-analysis of 86 studies with 3,593 athletes confirming that imagery practice enhances performance across agility, strength, and sport-specific skills. The optimal dosage: approximately 10 minutes, 3 times per week, over about 100 days. Combining imagery with 1-2 additional psychological skills (like self-talk or goal setting) produces stronger effects than imagery alone. + +**Seok & Choi (2023)** — *The Impact of Mental Practice on Motor Function in Patients With Stroke* +A systematic review and meta-analysis demonstrating that mental practice facilitates motor recovery in stroke patients — evidence that visualization activates overlapping neural circuits with actual physical execution, even when the body cannot currently perform the action. + +### Where It Lives in Kalei + +**Step 2: See It (Mental Rehearsal)** — Kalei generates personalized visualization scripts that guide users through mentally rehearsing the *process* of achieving their goal, not just imagining the end state. This distinction is critical: the research shows process visualization (imagining yourself studying, training, preparing) outperforms outcome visualization (imagining yourself on the podium). + +**Guided Visualization Sessions** — Following Schuster et al.'s best-practice findings, Kalei's visualization prompts are first-person, sensory-rich, and process-focused. The AI asks users to engage multiple senses: what do you see, hear, feel? The recommended frequency (Liu et al.'s finding of ~10 minutes, 3x/week) informs the suggested cadence of visualization reminders. + +**Design implications:** +- Visualization scripts must be process-oriented, not just outcome fantasy +- First-person perspective, multi-sensory detail +- Sessions should be ~10 minutes, suggested 3x per week +- Combine visualization with goal-setting and self-talk elements for maximum effect +- Never present visualization as sufficient alone — always pair with action steps + +--- + +## Pillar 3: Self-Efficacy + +### The Science + +**Bandura (1977)** — *Self-Efficacy: Toward a Unifying Theory of Behavioral Change* +One of the most cited papers in all of psychology. Bandura's core claim: the belief in one's *capability* to execute specific behaviors is the strongest predictor of whether someone will attempt, sustain, and succeed at a goal. Self-efficacy is not general confidence — it's domain-specific belief that "I can do this particular thing." + +Four sources build self-efficacy, in order of potency: +1. **Mastery experiences** — successfully doing the thing (strongest source) +2. **Vicarious experience** — watching someone similar succeed +3. **Verbal persuasion** — being told you can do it (weakest but still real) +4. **Physiological states** — interpreting your emotional/physical state as capability vs. inadequacy + +Critically, Bandura distinguishes *efficacy expectations* (I can do it) from *outcome expectations* (doing it will produce results). Both matter, but self-efficacy is the bottleneck — people don't attempt what they don't believe they can execute. + +### Where It Lives in Kalei + +**Step 3: Believe It's Possible — But Not Guaranteed** — This is the philosophical soul of Kalei. The app explicitly rejects certainty-based belief ("the universe will provide") in favor of Bandura's capability-based belief ("I have or can develop the skills to make this happen"). This single distinction separates Kalei from every magical-thinking manifestation app on the market. + +**The Turn (Reframing Engine)** — When users submit a negative thought, the AI reframe is designed to build self-efficacy, not just provide comfort. A good reframe should help users: +- Recognize past mastery experiences ("You've handled difficult things before — remember when...") +- Reinterpret physiological states ("That anxiety isn't proof you can't do this — it's your body preparing to perform") +- Shift from outcome fixation to capability focus ("You can't control whether you get the job, but you can control how well you prepare") + +**Onboarding & Belief Calibration** — The coaching style selection (brutal honesty, gentle guidance, logical analysis, etc.) maps to Bandura's verbal persuasion channel. Different people respond to different persuasion styles. A skeptic needs logical arguments for capability; someone more emotionally oriented needs warmth and encouragement. The coaching style personalizes the persuasion channel. + +**Design implications:** +- Reframes should target capability belief, never promise outcomes +- Track and surface mastery experiences ("You've completed 12 micro-actions this week") +- Coaching tone selection = personalizing the verbal persuasion channel +- Never say "you will succeed" — say "you have what it takes to give this your best shot" +- Celebrate effort and execution, not just outcomes + +--- + +## Pillar 4: Attention & Neuroscience + +### The Science + +**Yantis (2008)** — *The Neural Basis of Selective Attention: Cortical Sources and Targets of Attentional Modulation* +Selective attention is an intrinsic component of how the brain processes reality. Modulatory signals from frontal and parietal cortex amplify neural responses to relevant information and suppress irrelevant inputs. What you attend to literally changes what your brain represents — attention isn't just noticing, it's constructing your experienced reality. + +**Stevens & Bavelier (2012)** — *The Role of Selective Attention on Academic Foundations* +Attention is trainable. This paper demonstrates that selective attention underlies learning, memory, and skill acquisition. Crucially, attention training transfers — improving attentional control in one domain can enhance performance broadly. The brain's attentional system is plastic and responsive to practice. + +**Koch & Tsuchiya** — *Attention and Consciousness: Two Distinct Brain Processes* +A critical theoretical paper distinguishing attention from consciousness. You can attend to things without being conscious of them, and you can be conscious of things without attending to them. This matters for Kalei because it means that training attention (a controllable process) can shift what enters conscious awareness (what feels like "reality") — without requiring mystical explanations. + +### Where It Lives in Kalei + +**Step 4: Notice Differently** — After setting a goal and building belief, Kalei trains users to notice differently. This isn't "the universe sending signs" — it's Yantis's selective attention at work. When you define a goal, your brain's attentional filters begin prioritizing goal-relevant information. Opportunities that were always there become visible because your attentional system is now tuned to detect them. + +**The Mirror (Freeform Notebook)** — The Mirror feature directly applies attentional science. As users write freely, Kalei's AI detects cognitive distortion patterns (catastrophizing, black-and-white thinking, etc.) and gently highlights them. This is attention training in action: the AI acts as an external attentional spotlight, pointing at patterns the user's own attentional system has habituated to and therefore stopped noticing. + +**The Reframer's Pattern Analysis** — Over time, the app analyzes which cognitive distortions appear most frequently in a user's Turns and Mirror sessions. This longitudinal attention data helps users see their own attentional biases — "You tend to catastrophize most on Sunday evenings" — turning unconscious attentional habits into conscious, addressable patterns. + +**Design implications:** +- Frame "noticing" in neurological terms, never mystical ones +- The Mirror's highlighting is literally externalized attentional modulation +- Pattern analytics should reveal attentional biases over time +- Use language like "your brain is filtering for this now" not "the universe is showing you signs" + +--- + +## Pillar 5: Habit Formation + +### The Science + +**Wood & Neal (2007)** — *A New Look at Habits and the Habit-Goal Interface* +Habits form through the gradual learning of associations between responses and context features (physical settings, time of day, preceding actions). Once formed, perception of the context triggers the habitual response *without a mediating goal* — the behavior becomes automatic. Goals can direct habit formation (by motivating repetition) but once habits are established, they run on context cues, not intentions. + +**Wood, Mazar & Neal (2021)** — *Habits and Goals in Human Behavior: Separate but Interacting Systems* +Extends the 2007 model: habits and goals are separate cognitive systems that interact. ~43% of daily behavior is habitual. Habit change requires disrupting the context-response link — either by changing contexts, or by introducing friction into the habitual response. For building new habits, the key is consistent repetition in stable contexts until the behavior becomes automatic. + +### Where It Lives in Kalei + +**Step 6: Repeat and Compound** — The final step in Kalei's manifestation system is explicitly about habit formation. The app helps users build daily rituals — consistent, context-anchored micro-actions that compound over time. The AI generates context-specific triggers ("Every morning after your first coffee, open Kalei and do one Turn") because Wood's research shows that context stability is the single biggest predictor of habit formation. + +**Streaks & Ritual Tracking** — Kalei's streak system isn't gamification for its own sake — it's measuring the repetition that Wood et al. show is necessary for habit crystallization. The app tracks not just frequency but context consistency ("You've done your morning Turn at roughly the same time for 18 days — this is becoming automatic"). + +**The Mirror as Habitual Practice** — Regular Mirror sessions train the habit of self-reflection. Over time, the act of writing and examining thoughts becomes an automatic response to stress or uncertainty, rather than requiring conscious effort each time. + +**Design implications:** +- Always pair actions with specific context cues (time, location, preceding action) +- Streak tracking should emphasize context consistency, not just count +- Frame habit formation as ~66 days of consistent repetition (Lally et al.'s median) +- Celebrate automaticity milestones ("This is becoming second nature") +- When habits break, help users rebuild the context-response link rather than relying on willpower + +--- + +## Pillar 6: Placebo & Expectation Effects + +### The Science + +**Pardo-Cabello et al. (2022)** — *Placebo: A Brief Updated Review* +A comprehensive review of placebo/nocebo effects across medicine. The placebo effect has been observed across multiple medical conditions and administration routes. Key finding: expectations directly influence physiological and behavioral outcomes. The doctor-patient relationship (or in Kalei's case, the app-user relationship) is the most important factor in whether expectation effects materialize. The psycho-neurobiological mechanisms are real and measurable. + +**Stetler (2014)** — *Adherence, Expectations, and the Placebo Response* +Investigates why adherence to even inert treatments produces health benefits. The model: initial expectations shape behavior and physiological responses, and consistent adherence reinforces those expectations in a positive feedback loop. This is not "it's all in your head" — it's "what's in your head measurably changes what happens in your body and behavior." + +### Where It Lives in Kalei + +**The Overall Framework** — Kalei's entire approach leverages expectation effects honestly. We don't hide the mechanism — we explain it. Telling users "structured positive expectation, when combined with action, measurably improves outcomes" is both scientifically accurate and itself a form of positive expectation setting. The transparency is the feature. + +**Onboarding & Science Education** — When users first encounter Kalei, the app explains *why* it works, citing real research. This serves two purposes: (1) it builds credibility with our skeptic-friendly audience, and (2) it primes legitimate expectation effects. Understanding that these mechanisms are real makes them more effective, not less — unlike placebos in medicine, where disclosure sometimes weakens the effect, in behavioral change, understanding the mechanism often strengthens engagement. + +**Belief Calibration** — Stetler's finding about adherence reinforcing expectations informs Kalei's emphasis on daily practice. The more consistently users engage, the stronger their expectation of benefit becomes, which in turn increases the actual benefit. This is not circular logic — it's a documented feedback loop. + +**Design implications:** +- Always explain the science behind features — transparency strengthens engagement +- The app-user relationship quality matters (tone, personalization, responsiveness) +- Consistent engagement creates a positive expectation-behavior feedback loop +- Frame this honestly: "Expectation shapes behavior. We're using that deliberately and transparently." +- Never hide the mechanism or pretend Kalei works through unknown forces + +--- + +## Pillar 7: Social Networks & Community + +### The Science + +**Granovetter (1973)** — *The Strength of Weak Ties* +One of the most influential papers in sociology. Granovetter demonstrates that transformative opportunities — new jobs, novel information, unexpected connections — come disproportionately from *weak ties* (acquaintances, distant contacts) rather than strong ties (close friends, family). Strong ties tend to share overlapping information; weak ties bridge different social worlds and provide access to non-redundant resources. + +### Where It Lives in Kalei + +**Future Community Features (The Spectrum)** — When Kalei eventually adds social features, Granovetter's weak-ties theory informs the design. Anonymous sharing of reframes, goals, and breakthroughs creates a network of weak ties — users inspiring other users they'll never meet. The value isn't in building close friendships within the app (strong ties) but in being unexpectedly inspired by someone else's Turn on a problem you share (weak ties). + +**Design implications:** +- Community features should optimize for weak-tie connections (diverse, anonymous, cross-context) +- Don't try to build a social network — build a constellation of shared perspectives +- Anonymous or pseudonymous sharing preserves the weak-tie benefit (no obligation, no social pressure) +- Surface unexpected resonance: "42 other people Turned a similar thought this week" + +--- + +## Pillar 8: Self-Regulation & Feedback Loops + +### The Science + +**Carver & Scheier (1998)** — *On the Self-Regulation of Behavior* +The foundational text on self-regulation theory. Carver & Scheier model all goal-directed behavior as a feedback loop — the "test-operate-test-exit" (TOTE) cycle. People continuously compare their current state to a reference value (their goal), and when a discrepancy is detected, they take corrective action. The cycle repeats until the discrepancy is eliminated or the person disengages. + +Critically, the theory shows that **without feedback, self-regulation fails.** People cannot close the gap between where they are and where they want to be if they have no mechanism for detecting the gap. This is why goals without progress monitoring produce no better outcomes than no goals at all. The feedback loop is not optional — it is the mechanism through which goals produce behavior change. + +Carver & Scheier also distinguish between two types of feedback loops: **discrepancy-reducing** (moving toward a goal) and **discrepancy-enlarging** (moving away from a threat). Both are relevant to Kalei: the Lens operates primarily through discrepancy-reducing loops (closing the gap toward a desired state), while the Mirror and Turn operate through discrepancy-enlarging loops (moving away from distorted thinking patterns). + +**Locke & Latham (2006)** — *New Directions in Goal-Setting Theory* (extended application) +While primarily cited in Pillar 1, Locke & Latham's 2006 paper explicitly identifies **feedback** as a necessary moderator of goal effectiveness. Goals combined with feedback produce significantly better performance than goals alone. The feedback must be: (1) timely — delivered close to the relevant behavior, (2) specific — referencing concrete actions, not vague impressions, (3) self-relevant — connected to the individual's personal goals and values, and (4) actionable — pointing toward what to do differently, not just what went wrong. + +This directly informs how the Guide delivers coaching: not through generic encouragement, but through timely, specific, self-relevant, and actionable observations drawn from the user's own data across all features. + +### Where It Lives in Kalei + +**The Guide (Active Coaching Layer)** — The Guide is the primary implementation of self-regulation theory in Kalei. Without it, the app provides tools (Mirror, Turn, Lens) but no feedback loop connecting them. The Guide implements Carver & Scheier's TOTE cycle across the entire user experience: + +- **Test:** The Guide monitors the user's state across all features — Mirror session language, Turn topics, Lens goal progress, Ritual consistency, Evidence Wall accumulation +- **Operate:** When discrepancies are detected (goal progress stalling, self-efficacy dipping, patterns recurring), the Guide surfaces targeted interventions — check-ins, bridges, evidence, attention prompts +- **Test again:** The Weekly Pulse provides a structured moment for the user to self-report their state, while the AI provides its own read — closing the loop between subjective experience and objective data +- **Exit (or recalibrate):** Goals that are completed celebrate and close. Goals that need adjustment get recalibrated through check-in conversations. Goals that have been abandoned are addressed directly. + +**Goal Check-Ins** — These implement Locke & Latham's feedback moderator directly. The AI reviews specific actions taken (not vague impressions), references concrete data (Evidence Wall), and proposes adjustments (revised if-then plans). The feedback is timely (scheduled at the user's chosen interval), specific ("you completed 18 of 22 sessions"), self-relevant (tied to the user's chosen goal), and actionable ("what if we add a backup plan for high-stress days?"). + +**Cross-Feature Bridges** — These implement a form of self-regulation that no single feature can achieve alone: connecting emotional processing (Mirror/Turn) with goal-directed behavior (Lens). When the Guide notices that Mirror sessions keep circling a theme that maps to a Lens goal, it's detecting a discrepancy between the user's emotional state and their goal state — and offering to close it. + +**Weekly Pulse** — This is the explicit feedback loop closure. The user reports their subjective state; the AI reports the objective data; the gap (or alignment) between the two becomes the most coaching-rich moment in the entire app. Carver & Scheier's research shows that awareness of discrepancy is the primary driver of corrective action — the Pulse creates that awareness weekly. + +**Attention Prompts** — These implement the "operate" phase of the TOTE cycle for Step 4 (Notice Differently). Rather than waiting for the user to naturally redirect attention, the Guide actively trains attention toward goal-relevant information through daily micro-exercises. This accelerates the attentional retraining that the Mirror provides passively. + +**Design implications:** +- The Guide must be proactive, not reactive — it initiates contact, not just responds to it +- Feedback must reference concrete, specific, user-generated data — never generic +- The gap between self-report and AI-read (in Weekly Pulse) is a feature, not a bug — surfacing discrepancy is the mechanism of change +- The Guide must adapt its cadence to the user — too frequent feels surveillance-like, too infrequent loses the feedback loop +- Every Guide interaction should close with forward momentum — "here's what to focus on" — not just analysis + +--- + +## The Chain: How the 8 Pillars Create the Manifestation Mechanism + +The research pillars aren't independent — they form a causal chain, and the self-regulation feedback loop (Pillar 8) monitors and steers the entire process: + +``` +Clear Goal (Locke & Latham) + → biases attention toward goal-relevant information (Yantis, Stevens & Bavelier) + → mental rehearsal primes execution (Schuster, Liu, Seok) + → capability belief sustains effort through setbacks (Bandura) + → if-then plans automate action initiation (Gollwitzer) + → repetition builds automatic habits (Wood & Neal) + → consistent practice reinforces positive expectations (Stetler, Pardo-Cabello) + → broader action increases exposure to opportunity (Granovetter) + → probability of desired outcome increases + + ↑ ↓ + └── FEEDBACK LOOP (Carver & Scheier) ──────────┘ + The Guide monitors progress at every step, + detects when the chain stalls, and steers + the user back on track through check-ins, + bridges, evidence, and attention prompts. +``` + +This is what "manifestation" actually is: a chain of well-documented psychological mechanisms that compound to tilt probability in your favor — **plus a feedback loop that keeps the chain running.** Not magic. Not metaphysics. Not "the universe." Just your brain doing what brains do when properly directed, with an AI ensuring you don't get stuck. + +--- + +## Quick Reference: Feature → Science Map + +| Kalei Feature | Primary Research | Key Principle | +|---|---|---| +| **The Lens** (goal creation) | Locke & Latham 2002, 2006 | Specific, challenging goals with feedback | +| **The Turn** (reframing) | Bandura 1977; Yantis 2008 | Capability belief + attentional retraining | +| **The Mirror** (freeform notebook) | Stevens & Bavelier 2012; Koch & Tsuchiya | Externalized attentional spotlight | +| **The Rehearsal** (guided visualization) | Schuster 2011; Liu 2025; Seok 2023 | Process-oriented mental rehearsal (~10min, 3x/week) | +| **The Ritual** (daily flow) | Wood & Neal 2007; Wood et al. 2021 | Context-anchored habit formation; context stability | +| **The Evidence Wall** (mastery tracking) | Bandura 1977 | Mastery experiences (strongest efficacy source) | +| **If-Then Micro-Actions** | Gollwitzer 1999; Gollwitzer & Sheeran | Implementation intentions | +| **Coaching Styles** | Bandura 1977 | Personalized verbal persuasion | +| **Pattern Analytics** | Yantis 2008; Stevens & Bavelier 2012 | Revealing attentional biases | +| **Science Explanations** | Pardo-Cabello 2022; Stetler 2014 | Transparent expectation effects | +| **Community (future)** | Granovetter 1973 | Weak-tie opportunity exposure | +| **The Guide** (active coaching) | Carver & Scheier 1998; Locke & Latham 2006 | Feedback loops + self-regulation TOTE cycle | +| **Goal Check-Ins** | Locke & Latham 2006 | Timely, specific, actionable feedback | +| **Cross-Feature Bridges** | Carver & Scheier 1998 | Discrepancy detection across systems | +| **Weekly Pulse** | Carver & Scheier 1998 | Subjective-objective gap awareness | +| **Attention Prompts** | Stevens & Bavelier 2012; Carver & Scheier 1998 | Active attentional retraining via feedback | + +--- + +## Guardrails: What the Science Does NOT Support + +Just as important as what we cite is what we explicitly reject: + +1. **"The universe responds to your thoughts"** — No research supports metaphysical causation. We never imply it. +2. **"Visualize and it will happen"** — Outcome-only visualization without action can actually *decrease* performance (by providing premature satisfaction). We always pair visualization with process focus and action steps. +3. **"Believe hard enough and you'll succeed"** — Bandura's self-efficacy is about capability belief, not outcome certainty. We always say "possible, not guaranteed." +4. **"Positive thinking cures everything"** — Toxic positivity. Kalei acknowledges real constraints, structural barriers, and randomness. The science improves odds — it doesn't eliminate uncertainty. +5. **"You attracted your problems"** — Victim-blaming disguised as empowerment. Never. The attentional science explains perception, not causation. + +--- + +## How to Use This Document + +**For developers:** When building a feature, check this doc to understand the scientific principle behind it. The AI prompts, UX copy, and interaction patterns should all reflect the cited research. + +**For AI prompt engineering:** Every reframe, visualization script, and goal scaffold should be traceable to a specific pillar. If a prompt produces output that contradicts the research (e.g., promising guaranteed outcomes), it needs revision. + +**For content and copy:** When writing user-facing text — onboarding, tooltips, push notifications, feature descriptions — ground it in the relevant pillar. Users should feel the science without needing to read papers. + +**For marketing:** "Science-backed" is not a buzzword for Kalei. It's a specific claim backed by 18 peer-reviewed papers across 8 research domains. This document is the receipt. + +--- + +*Same pieces. New angle. Real science.* diff --git a/docs/origins/gpt_original_conversation.txt b/docs/origins/gpt_original_conversation.txt new file mode 100644 index 0000000..6b7fee6 --- /dev/null +++ b/docs/origins/gpt_original_conversation.txt @@ -0,0 +1,112 @@ +Final Conclusion: What “Manifesting” Really Is (Scientifically) + +When stripped of spiritual language, “manifesting” is a structured psychological process that increases the probability of desired outcomes through well-documented cognitive and behavioral mechanisms. + +It does not mean: + +Reality bends to thought. + +The universe delivers outcomes on demand. + +Belief overrides randomness. + +It does mean: + +1️⃣ Clear Goals Change Performance + +Research on goal-setting shows that specific, challenging goals direct attention, increase effort, and improve persistence. +Clarity is not motivational fluff — it changes how the brain allocates cognitive resources. + +2️⃣ Mental Rehearsal Primes Execution + +Visualization activates overlapping neural circuits used in real performance. +When used as behavioral rehearsal (not fantasy), it improves readiness, confidence, and execution quality. + +3️⃣ Self-Efficacy Changes Behavior + +Belief in capability (self-efficacy) predicts: + +Greater effort + +Longer persistence + +Better stress tolerance + +Faster recovery from setbacks + +Belief influences behavior — behavior influences outcomes. + +4️⃣ Attention Is Biased by Goals + +The brain filters information according to relevance. +When you define a goal, you increase the likelihood of noticing: + +Opportunities + +Relevant information + +Signals + +Threats + +You don’t create opportunities out of nothing — you detect them more effectively. + +5️⃣ Planning Automates Action + +Implementation intentions (“If X happens, I do Y”) dramatically increase follow-through. +This reduces reliance on willpower and increases consistency. + +6️⃣ Repetition Builds Habits + +Repeated, goal-aligned behaviors become automatic over time. +Once habits form, less conscious effort is required — increasing long-term probability of success. + +7️⃣ Exposure Increases Opportunity + +Network research shows that broader exposure (especially weak ties) increases access to opportunities. +Repeated aligned action increases surface area for luck. + +The Core Mechanism + +Clear intention +→ biases attention +→ increases belief-driven persistence +→ improves quality and frequency of action +→ expands exposure to opportunity +→ increases probability of desired outcomes + +That’s it. + +The Real Conclusion + +“Manifesting” is not mystical causation. + +It is: + +Goal-directed cognition + +Expectancy effects + +Behavioral alignment + +Habit formation + +Increased opportunity exposure + +Compounded probability + +It works because it operates through known psychological and social mechanisms, not because it overrides reality. + +The Honest Boundary + +This process: + +Improves odds + +Does not guarantee outcomes + +Cannot eliminate randomness + +Cannot override structural constraints + +But over time, it systematically tilts probability in your favor. \ No newline at end of file diff --git a/docs/product/app-blueprint.md b/docs/product/app-blueprint.md new file mode 100644 index 0000000..6e3d421 --- /dev/null +++ b/docs/product/app-blueprint.md @@ -0,0 +1,1446 @@ +# [APP NAME TBD] — Complete Product Blueprint + +### Science-Backed Manifestation & Thought Transformation App +**Version:** 1.0 — February 2026 +**Author:** Matt (concept & research) + Claude (architecture & strategy) +**Status:** Pre-development — Ready for implementation + +--- + +## Table of Contents + +1. [Executive Summary](#1-executive-summary) +2. [The Problem & Opportunity](#2-the-problem--opportunity) +3. [Scientific Foundation](#3-scientific-foundation) +4. [The 6 Steps to Manifestation](#4-the-6-steps-to-manifestation) +5. [Product Vision & Core Features](#5-product-vision--core-features) +6. [User Experience Flows](#6-user-experience-flows) +7. [AI Strategy & Prompt Architecture](#7-ai-strategy--prompt-architecture) +8. [Technical Architecture](#8-technical-architecture) +9. [Database Schema](#9-database-schema) +10. [Monetization Model](#10-monetization-model) +11. [Cost Estimates](#11-cost-estimates) +12. [Implementation Roadmap](#12-implementation-roadmap) +13. [Building with Claude Code & Codex](#13-building-with-claude-code--codex) +14. [App Store Strategy](#14-app-store-strategy) +15. [Growth & Future Features](#15-growth--future-features) +16. [Naming Candidates](#16-naming-candidates) +17. [Research References](#17-research-references) +18. [Appendix: AI Prompt Templates](#18-appendix-ai-prompt-templates) + +--- + +## 1. Executive Summary + +This app is a science-backed personal transformation tool that does two things no competitor does well together: + +1. **Transforms negative thoughts on the spot** using AI personalized to the user's preferred coaching style — brutal honesty, gentle guidance, logical analysis, philosophical perspective, or humor. +2. **Guides users through a structured 6-step manifestation system** grounded in peer-reviewed research from goal-setting theory, implementation intentions, self-efficacy, selective attention, habit formation, and network effects. + +Unlike the vast majority of manifestation apps (which lean on "Law of Attraction" magical thinking), this app is built on published, peer-reviewed psychology and neuroscience research. The critical differentiator is Step 3: "Believe it's possible — but not guaranteed." This aligns with Bandura's self-efficacy theory (capability belief, not outcome certainty) and avoids the toxic positivity trap that causes most people to abandon manifestation when results aren't immediate. + +**Target users:** Adults 18-45 interested in personal growth, goal achievement, and mental wellness — but skeptical of woo-woo self-help. The "I want to improve my life, but I want science, not crystals" market. + +**Revenue model:** Freemium with premium subscription ($8/mo or $60/yr). + +**Tech stack:** React Native + Expo (frontend) → Supabase (backend/database/auth) → Claude API (AI engine). + +--- + +## 2. The Problem & Opportunity + +### The Problem + +The self-help/manifestation app space is dominated by two extremes: + +1. **Pure woo-woo apps** — Vision boards, affirmations, "raise your vibration" content. No scientific backing. Users get a dopamine hit, then quit when nothing changes because the app never connected belief to *action*. + +2. **Clinical CBT/therapy apps** — Evidence-based but clinical, cold, and expensive. Feel like homework. Users who aren't in acute distress don't stick with them. + +There's a massive gap in the middle: people who want to actively shape their lives using *proven* methods, delivered in a way that feels personal, warm, and actionable — not clinical or magical. + +### The Opportunity + +- The meditation/mindfulness app market (Calm, Headspace) proved people will pay monthly for daily mental wellness tools. But meditation isn't for everyone — many people want *active* thought work, not passive stillness. +- AI makes personalized coaching scalable for the first time. What previously required a $200/hour therapist or coach (personalized thought reframing, goal scaffolding) can now happen instantly on a phone. +- The "manifestation" keyword has massive search volume but almost zero credible competition. Most results are embarrassingly unscientific. An app that owns "science-backed manifestation" has a blue ocean. + +### Competitive Landscape + +| App | Category | Weakness vs. Our App | +|---|---|---| +| Reframe (alcohol reduction) | Behavioral change | Focused solely on drinking, not general thought transformation | +| Reframe AI (mental health) | CBT-based reframing | Generic AI coaches, no manifestation/goal system | +| Headspace / Calm | Meditation | Passive, not active thought work | +| Manifest (various) | Affirmations/vision boards | Zero science, pure "Law of Attraction" | +| BetterHelp / Talkspace | Therapy | Expensive ($240+/mo), requires scheduling, clinical positioning | + +**Our moat:** The combination of (1) AI-powered personalized reframing with (2) a structured, research-cited goal achievement system, delivered with (3) anti-toxic-positivity guardrails and transparent science. + +--- + +## 3. Scientific Foundation + +Every feature in this app maps to published, peer-reviewed research. This isn't decoration — it's the product's structural integrity. + +### Research Pillars + +**Goal Setting & Clarity** +- Locke & Latham (2002) — *Building a Practically Useful Theory of Goal Setting and Task Motivation: A 35-Year Odyssey* +- Locke, Latham, et al. — *New Directions in Goal-Setting Theory* +- Core insight: Specific, challenging goals with clear commitment lead to higher performance than vague "do your best" goals. This drives our Step 1 (Decide/Clarity) and the AI-guided SMART goal creation process. + +**Implementation Intentions (Planning & Action)** +- Gollwitzer (1999) — *Implementation Intentions: Strong Effects of Simple Plans* +- Gollwitzer (2006) — *Implementation Intentions and Goal Attainment* +- Core insight: "If-then" plans ("If situation X arises, then I will do Y") dramatically increase follow-through on goals. This is the backbone of our Step 5 (Act in Alignment) and every micro-action the AI generates. + +**Visualization & Mental Practice** +- Schuster et al. (2011) — *Best Practice for Motor Imagery: A Systematic Literature Review* +- Liu et al. (2025) — *Effects of Imagery Practice on Athletes' Performance* +- Seok et al. (2023) — *Mental Practice in Stroke Rehabilitation* +- Core insight: Mental rehearsal improves real-world performance across domains. Drives our Step 2 (See It) with personalized visualization scripts. + +**Self-Efficacy (Belief → Behavior)** +- Bandura (1977) — *Self-Efficacy: Toward a Unifying Theory of Behavioral Change* +- Core insight: Belief in one's *capability* (not guaranteed outcomes) is the strongest predictor of goal achievement. This shapes our Step 3 (Believe It's Possible — But Not Guaranteed), which is the app's philosophical soul. We explicitly reject certainty-based belief ("the universe will provide") in favor of capability-based belief ("I have or can develop the skills to make this happen"). + +**Attention & Selective Processing** +- Yantis (2008) — *The Neural Basis of Selective Attention* +- Stevens & Bavelier (2012) — *Attention, Learning, and Brain Plasticity* +- Koch & Tsuchiya (2007) — *Attention vs Consciousness* +- Core insight: What you pay attention to shapes your reality — not metaphysically, but neurologically. Your brain filters millions of inputs daily, and attention training can literally change what you perceive. This drives our Step 4 (Notice Differently) and the Reframer's pattern analysis. + +**Habits & Repetition** +- Wood, Mazar & Neal (2021) — *Habits and Goals in Human Behavior* +- Wood & Neal (2007) — *A New Look at Habits and the Habit-Goal Interface* +- Core insight: ~43% of daily behavior is habitual, not deliberate. Sustained change requires building automatic routines, not just willpower. Drives our Step 6 (Repeat and Compound) and streak tracking. + +**Network Effects & Opportunity** +- Granovetter (1973) — *The Strength of Weak Ties* +- Core insight: Transformative opportunities come disproportionately from weak social ties, not close friends. Drives future community features where anonymous sharing creates unexpected connections and inspiration. + +**Expectancy Effects & Placebo** +- Pardo-Cabello et al. (2022) — *Placebo/Nocebo Effects: Mechanisms & Evidence* +- Stetler et al. (2013) — *Expectations & Placebo Response* +- Core insight: Expectations directly influence physiological and behavioral outcomes. Supports the overall premise that structured positive expectation (when combined with action) measurably improves outcomes. + +--- + +## 4. The 6 Steps to Manifestation + +These steps form the app's conceptual spine. Every feature maps back to them. + +``` +┌─────────────────────────────────────────────────────────┐ +│ │ +│ Step 1: DECIDE (Clarity) │ +│ ───────────────────────── │ +│ Define exactly what you want and why it matters. │ +│ Research: Locke & Latham goal-setting theory │ +│ │ +│ Step 2: SEE IT (Mental Rehearsal) │ +│ ───────────────────────────────── │ +│ Visualize the process and outcome with specificity. │ +│ Research: Schuster et al., Liu et al. motor imagery │ +│ │ +│ Step 3: BELIEVE IT'S POSSIBLE (But Not Guaranteed) │ +│ ────────────────────────────────────────────────── │ +│ Build capability-based confidence, not blind faith. │ +│ Research: Bandura self-efficacy theory │ +│ │ +│ Step 4: NOTICE DIFFERENTLY (Attention) │ +│ ────────────────────────────────────── │ +│ Train your brain to filter for aligned evidence. │ +│ Research: Yantis, Stevens & Bavelier selective attn │ +│ │ +│ Step 5: ACT IN ALIGNMENT (Daily) │ +│ ──────────────────────────────── │ +│ Execute micro-actions using if-then planning. │ +│ Research: Gollwitzer implementation intentions │ +│ │ +│ Step 6: REPEAT AND COMPOUND │ +│ ─────────────────────────── │ +│ Build automatic habits that sustain momentum. │ +│ Research: Wood & Neal habit formation │ +│ │ +└─────────────────────────────────────────────────────────┘ +``` + +### Why Step 3 Is the App's Soul + +Most manifestation content says: "Believe with absolute certainty and the universe will deliver." + +This app says: "Believe you're *capable* of making this happen — but understand it's not guaranteed, and that's okay. Certainty isn't the point. Aligned action is." + +This single distinction: +- Prevents the toxic positivity trap (and subsequent crash when things don't work) +- Aligns with Bandura's actual research (self-efficacy is about capability, not outcomes) +- Builds resilience when setbacks happen (because they were expected as possible) +- Makes the app credible to the skeptical-but-curious demographic that most manifestation apps repel + +--- + +## 5. Product Vision & Core Features + +The app has two core pillars that work independently but compound together. + +### Pillar 1: The Reframer (Daily Thought Transformer) + +This is the app's sticky daily-use feature and primary acquisition tool. It's what users come for before they even know about the Manifestation Engine. + +**What it does:** User inputs a negative thought or experience → AI generates a personalized reframe in their chosen coaching style → ends with a micro-action (if-then implementation intention). + +**Reframe Styles (user selects primary + secondary during onboarding):** + +| Style | Tone | Example Response | +|---|---|---| +| **Brutal Honesty** | Direct, no-nonsense | "You're catastrophizing. Here's what's actually true..." | +| **Gentle Coach** | Warm, empathetic | "That sounds really hard. Let's find what you can take from this..." | +| **Logical Analyst** | Structured, evidence-based | "Let's break this down. What evidence supports vs contradicts this thought?" | +| **Philosophical** | Big-picture, perspective-shifting | "Consider: what would this look like from 10 years in the future?" | +| **Humor** | Light, disarming | "Okay, worst case scenario... you become a cautionary tale in a self-help book. Best case?" | + +**Reframe Structure (every response follows this pattern):** +1. **Acknowledge** — Never dismiss the feeling. Validate first. +2. **Reframe** — Apply the research-backed perspective shift. When appropriate, cite the science: "Your brain is doing what Yantis's research on selective attention predicts — you're filtering for the negative." +3. **Micro-action** — End with a Gollwitzer-style if-then intention: "If [situation] happens again, then I will [specific response]." + +**Sub-features:** +- **Daily prompt** — Push notification at user-set time: "What's weighing on you today?" +- **Reframe history & pattern analysis** — Over time, the app surfaces patterns: "You tend to catastrophize about work on Mondays" or "Your negative thoughts cluster around relationships." This is Step 4 (Notice Differently) applied to the user's own thought life. +- **"Flip It" quick mode** — One-tap mode for acute stress. Voice-record or quick-type → instant reframe. Zero friction. + +### Pillar 2: The Manifestation Engine (Goal System) + +This is the premium feature. A structured journey through all 6 steps, guided by AI. + +**Step 1 — Decide (Clarity):** +- AI guides user through Locke & Latham's SMART framework via conversational prompts +- Makes it feel personal, not corporate ("What would change in your life if you achieved this?" not "Define a measurable objective") +- Output: Crystal-clear goal statement + personal "why it matters" statement +- Free tier: Users can create ONE goal (enough to get invested, creates cliffhanger for premium) + +**Step 2 — See It (Mental Rehearsal):** +- AI generates a personalized visualization script based on the user's goal +- Text format initially; optional audio in later phases (text-to-speech) +- Based on Schuster et al.'s motor imagery best practices: first-person, sensory-rich, process-focused (not just outcome) +- User sees this as a "Vision Summary" they can revisit daily + +**Step 3 — Believe It's Possible:** +- AI walks user through identifying self-efficacy barriers +- Prompts: "What makes you doubt this is possible?" → systematically addresses each doubt +- Sources of evidence: past successes, transferable skills, role models, small wins +- Generates a "Belief Statement" — a personalized, evidence-based declaration of capability +- Anti-toxic-positivity: Never says "you definitely will." Says "you have real reasons to believe you *can*." + +**Step 4 — Notice Differently:** +- Daily "attention prompts" — "Today, notice one thing that's already aligned with your goal" +- Trains selective attention (Yantis, Stevens & Bavelier) toward goal-aligned evidence +- Users log observations → builds an "Evidence Journal" that reinforces belief over time +- Over time, AI surfaces patterns: "You've noticed 23 instances of alignment this month. Your brain is rewiring." + +**Step 5 — Act in Alignment:** +- AI generates daily micro-actions using Gollwitzer's if-then structure +- Format: "If it's [time/situation], then I will [specific 15-minute action toward goal]" +- Users check off completed actions +- Streak tracking with smart reminders +- AI adapts difficulty: starts tiny (2-minute actions), scales up as habit solidifies + +**Step 6 — Repeat & Compound:** +- Habit tracking dashboard showing compound progress over time +- Visual growth charts, milestone celebrations +- AI periodically revisits and updates the plan based on progress +- Weekly AI-generated summary: reframes, patterns, goal progress, suggested adjustments +- Celebrates the *process* (consistency) not just outcomes + +### Additional Features + +**Anti-Manifestation Guard:** +When the AI detects a user spiraling into toxic positivity, magical thinking, or unhealthy attachment to outcomes, it gently course-corrects: +> "Manifestation isn't about wishing — it's about aligning your attention, beliefs, and actions with what you want. Let's focus on what you can control today." + +**Science Drawer:** +Each step has an expandable "Why This Works" section citing the actual research. Example: +> "This technique is based on Gollwitzer's 1999 research on Implementation Intentions, which showed that people who create if-then plans are 2-3x more likely to follow through on goals than those who simply set intentions." + +This builds trust and differentiates from every competitor that says "trust the process" without explaining why. + +**Weekly Reflection:** +AI-generated weekly summary covering: +- Reframe count and patterns +- Mood trajectory (inferred from thought inputs) +- Goal progress against daily actions +- Suggested adjustments for the coming week + +**Streak & Gamification (Light):** +- Daily streaks for reframing and goal actions +- "Reframe count" milestone celebrations (10, 50, 100, 500...) +- Level-ups tied to *consistency* (not volume — doing it daily matters more than doing 10 in one day) +- No leaderboards, no competitive mechanics. This is personal transformation, not a game. + +### Connector Features (Science-Driven Engagement) + +These three features weave the core pillars into a cohesive daily practice. Each directly implements a research pillar that was underserved by the core feature set. + +**The Rehearsal (Guided Visualization — Lens sub-feature):** +Step 2 (See It) implemented as a concrete feature. AI-generated, personalized mental rehearsal scripts tied to the user's active Lens goals. Following Schuster et al.'s best-practice protocol and Liu et al.'s optimal dosage (~10 min, 3x/week), each Rehearsal walks users through the *process* of achieving their goal in first-person, present-tense, multi-sensory detail — including obstacle rehearsal to prevent the toxic positivity trap. Always paired with a follow-up micro-action. All visuals are SVG-generated (progress rings, completion patterns). + +**The Ritual (Context-Anchored Daily Flow):** +Step 6 (Repeat and Compound) implemented as active habit scaffolding, not just passive streak tracking. A timed, sequenced daily flow (Morning/Evening/Quick templates) that chains 2-3 Kalei activities into one context-anchored routine. Directly implements Wood & Neal's (2007) core finding that context stability predicts habit formation. The user builds *one habit* ("my morning Ritual") instead of three separate ones. The Ritual tracks context consistency (same time, same sequence) per Wood et al. (2021), not just frequency. Addresses the week 3-4 retention cliff by making daily usage automatic before novelty fades. UI is a single flowing screen with SVG progress segments — no navigation, no friction. + +**The Evidence Wall (Mastery Tracking — You tab):** +Upgrades Kalei's self-efficacy building from Bandura's weakest source (verbal persuasion via reframes) to his *strongest* source (mastery experiences). Automatically collects proof of capability from all features: completed micro-actions, saved keepsakes, self-correction moments, streak milestones, goal completions, reframe echoes in later writing. The AI surfaces this evidence contextually when it detects self-efficacy dips — "Here's what I've seen: you've completed 23 micro-actions this month." Visual design is a growing SVG mosaic of color-coded geometric proof-point tiles. Evidence, not cheerleading. + +--- + +## 6. User Experience Flows + +### Flow 1: First Open (Onboarding) + +``` +1. Welcome screen + "Transform your thinking. Achieve your goals. Backed by science." + [Get Started] + +2. How this works (3 swipeable cards) + Card 1: "Reframe your negative thoughts daily with AI" + Card 2: "Build a science-backed plan for what you want in life" + Card 3: "Watch your thinking patterns transform over time" + +3. Choose your reframe style + "When life gets hard, how do you prefer to hear the truth?" + [Show 5 style cards with examples — user taps primary, then secondary] + +4. Set your daily check-in time + "When should we ask how you're doing?" + [Time picker — defaults to 8:00 PM] + +5. Create account + [Email / Google / Apple Sign-In] + +6. First reframe + "Let's try it right now. What's been on your mind?" + [Text input → AI reframe → "wow" moment] + +7. Home screen +``` + +### Flow 2: Daily Reframe + +``` +1. Push notification: "What's weighing on you today?" + [User taps → opens app to input screen] + +2. Input screen + Text field: "What happened? What's bothering you?" + [Optional: voice input button] + [Submit] + +3. Processing (1-3 seconds) + Brief animation (not a spinner — something warm) + +4. Reframe card + ┌─────────────────────────────────────┐ + │ Your thought: │ + │ "I bombed the presentation and │ + │ everyone thinks I'm incompetent" │ + │ │ + │ [Brutal Honesty] reframe: │ + │ │ + │ "Let's be real: you're not a mind │ + │ reader. You have zero evidence that │ + │ 'everyone' thinks anything. What │ + │ you DO know is one presentation │ + │ didn't go as planned..." │ + │ │ + │ 💡 Your micro-action: │ + │ "If I start replaying the │ + │ presentation, then I will write │ + │ down 3 things that DID go right." │ + │ │ + │ 📚 Why this works ▼ │ + │ │ + │ [Save] [Share] [Try Different Style] │ + └─────────────────────────────────────┘ + +5. Save → returns to home with updated streak +``` + +### Flow 3: Manifestation Engine (Goal Creation Wizard) + +``` +1. "Create a Manifestation" [+] + +2. Step 1: Decide + AI conversation (3-5 exchanges): + "What do you want to achieve?" + → "Why does this matter to you personally?" + → "What would your life look like if this happened?" + → "Let's make this specific..." [SMART refinement] + → Output: Clarity Statement displayed as a card + +3. Step 2: See It + AI generates visualization script + "Close your eyes and imagine..." + [User reads/listens → marks as complete] + +4. Step 3: Believe + AI conversation: + "What makes you doubt this is possible?" + → [User lists doubts] + → AI addresses each with evidence + past successes + → Output: Belief Statement card + +5. Step 4: Notice + AI sets up attention prompts + "Starting tomorrow, I'll send you one prompt per day" + [Preview first prompt] + +6. Step 5: Act + AI generates first week of if-then micro-actions + [User reviews and confirms] + +7. Step 6: Compound + Dashboard appears showing the full system: + - Goal card + - Today's attention prompt + - Today's micro-action + - Streak counter + - Progress timeline + +8. "Your manifestation engine is running. Show up daily." +``` + +### Flow 4: Weekly Summary + +``` +Push notification (Sunday evening): +"Your weekly transformation report is ready ✨" + +┌─────────────────────────────────────┐ +│ WEEK 3 SUMMARY │ +│ │ +│ 🔄 Reframes this week: 6 │ +│ Pattern: Work stress (Mon/Tue) │ +│ Shift: Catastrophizing → present │ +│ │ +│ 🎯 Goal: [user's manifestation] │ +│ Actions completed: 5/7 │ +│ Evidence logged: 4 observations │ +│ │ +│ 📈 Trend: Your negative thoughts │ +│ are 23% less catastrophic than │ +│ Week 1. Your brain is learning. │ +│ │ +│ 💡 Suggestion for next week: │ +│ "Your Tuesday stress pattern │ +│ suggests a preparation ritual │ +│ Monday night could help..." │ +│ │ +│ [View Full Report] [Share Progress] │ +└─────────────────────────────────────┘ +``` + +--- + +## 7. AI Strategy & Prompt Architecture + +### Why Claude API + +Claude is the right AI engine for this app because: +1. **Tone control** — Claude excels at adopting specific communication styles while maintaining safety guardrails +2. **Nuance** — Thought reframing requires acknowledging complexity, not defaulting to toxic positivity. Claude handles nuance better than most models. +3. **Safety** — Claude's constitutional AI approach means it won't encourage harmful thinking patterns, which is critical for a mental wellness app +4. **Cost** — Claude Haiku (for simple reframes) and Sonnet (for complex goal guidance) provide a cost-effective tier structure + +### Model Selection by Feature + +| Feature | Model | Rationale | Est. Cost/Call | +|---|---|---|---| +| Simple reframe | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Fast, cheap, comparable EI benchmarks to Claude | ~$0.0004 | +| Complex reframe (with patterns) | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Handles history analysis + nuanced response well | ~$0.001 | +| Goal creation wizard | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Multi-turn conversation requiring coherent guidance | ~$0.002 | +| Visualization script | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Creative, sensory-rich, personalized writing | ~$0.0015 | +| Weekly summary | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Pattern analysis across multiple data points | ~$0.003 | +| Pattern detection | DeepSeek V3.2 (via OpenRouter/DeepInfra) | Categorization task, fast and precise | ~$0.0004 | + +### System Prompt Architecture + +All AI calls go through Supabase Edge Functions (never direct from client). Each function includes: + +1. **System prompt** — Defines the AI's role, constraints, and output format +2. **User context** — Injected from the database (reframe style, goal data, history) +3. **Research grounding** — Relevant citations pre-loaded so the AI can reference them naturally +4. **Anti-toxicity guardrails** — Explicit instructions to avoid toxic positivity, magical thinking, and dismissal of real problems + +See [Appendix: AI Prompt Templates](#18-appendix-ai-prompt-templates) for full prompt examples. + +### Rate Limiting & Cost Control + +- Free tier: 2 reframes/day (hard limit enforced at Edge Function level) +- Premium tier: Unlimited (soft limit of 20/day with warning, hard limit of 50/day) +- All responses cached for 24 hours — if user submits identical thought, return cached reframe +- Goal creation wizard: Max 10 AI exchanges per goal setup +- Weekly summaries: Generated once per week via cron job, not on-demand + +--- + +## 8. Technical Architecture + +### Stack Overview + +| Layer | Technology | Why This Choice | +|---|---|---| +| **Frontend** | React Native + Expo | Single codebase for iOS, Android, web. JavaScript/TypeScript (most transferable skill). Expo handles 90% of native complexity. Huge community + AI coding tool support. | +| **Backend/DB** | Supabase | Managed Postgres DB, built-in auth (email, Google, Apple Sign-In), Edge Functions (Deno runtime), file storage, real-time subscriptions. No servers to manage. | +| **AI Engine** | Claude API (Anthropic) | Called via Supabase Edge Functions. Never direct from client (cost control, rate limiting, prompt security). | +| **Push Notifications** | Expo Push Notifications | Free, built into Expo, works on both platforms out of the box. | +| **Payments** | RevenueCat | Handles App Store + Google Play subscriptions. Way easier than native in-app purchase implementation. Manages receipts, trials, and entitlements. | +| **App Builds** | Expo EAS | Cloud builds for iOS and Android. Handles code signing, certificates, TestFlight, and OTA updates. | +| **Analytics** | PostHog (or Mixpanel free tier) | Open-source product analytics. Event tracking, funnels, retention analysis. | + +### Architecture Diagram + +``` +┌──────────────────────────────────────────────────────────────┐ +│ User's Phone / Web Browser │ +│ (React Native + Expo App) │ +│ │ +│ ┌─────────┐ ┌──────────┐ ┌──────────┐ ┌────────────────┐ │ +│ │Reframer │ │Manifest. │ │ History │ │ Settings │ │ +│ │ Screen │ │ Engine │ │ & Stats │ │ & Profile │ │ +│ └────┬────┘ └────┬─────┘ └────┬─────┘ └───────┬────────┘ │ +│ │ │ │ │ │ +│ └───────────┴────────────┴────────────────┘ │ +│ │ │ +│ Supabase JS Client SDK │ +└──────────────────────────┬───────────────────────────────────┘ + │ HTTPS + ▼ +┌──────────────────────────────────────────────────────────────┐ +│ Supabase │ +│ │ +│ ┌──────────────────────────────────────────────────────┐ │ +│ │ Auth (email, Google Sign-In, Apple Sign-In) │ │ +│ │ - JWT tokens, session management │ │ +│ │ - Row Level Security (RLS) on all tables │ │ +│ └──────────────────────────────────────────────────────┘ │ +│ │ +│ ┌──────────────────────────────────────────────────────┐ │ +│ │ PostgreSQL Database │ │ +│ │ - profiles (user preferences, reframe style) │ │ +│ │ - reframes (thought log + AI responses) │ │ +│ │ - manifestations (goals, clarity statements) │ │ +│ │ - daily_actions (if-then micro-actions) │ │ +│ │ - attention_logs (evidence journal) │ │ +│ │ - streaks (habit tracking) │ │ +│ │ - subscriptions (premium status via RevenueCat) │ │ +│ └──────────────────────────────────────────────────────┘ │ +│ │ +│ ┌──────────────────────────────────────────────────────┐ │ +│ │ Edge Functions (Deno TypeScript) │ │ +│ │ - POST /reframe → validates, calls Claude, saves │ │ +│ │ - POST /generate-plan → goal wizard AI calls │ │ +│ │ - POST /generate-visualization → Step 2 scripts │ │ +│ │ - POST /weekly-summary → pattern analysis + report │ │ +│ │ - POST /check-subscription → RevenueCat validation │ │ +│ │ - All functions enforce rate limits & auth │ │ +│ └──────────────────────────────────────────────────────┘ │ +│ │ +│ ┌──────────────────────────────────────────────────────┐ │ +│ │ Storage │ │ +│ │ - Profile pictures │ │ +│ │ - Audio visualization scripts (future enhancement) │ │ +│ │ - Exported reports (PDF generation, future) │ │ +│ └──────────────────────────────────────────────────────┘ │ +│ │ +│ ┌──────────────────────────────────────────────────────┐ │ +│ │ Cron Jobs (pg_cron or Supabase scheduled functions) │ │ +│ │ - Weekly summary generation (Sundays 6pm user TZ) │ │ +│ │ - Streak reset check (daily midnight user TZ) │ │ +│ │ - Pattern analysis batch job (weekly) │ │ +│ └──────────────────────────────────────────────────────┘ │ +└──────────────────────────┬───────────────────────────────────┘ + │ HTTPS (from Edge Functions only) + ▼ +┌──────────────────────────────────────────────────────────────┐ +│ Claude API (Anthropic) │ +│ │ +│ - Thought reframing (Haiku for simple, Sonnet for complex) │ +│ - Goal guidance & conversational wizards │ +│ - Visualization script generation │ +│ - Pattern analysis & weekly summaries │ +│ - Anti-toxicity guardrails baked into system prompts │ +└──────────────────────────────────────────────────────────────┘ + +┌──────────────────────────────────────────────────────────────┐ +│ External Services │ +│ │ +│ RevenueCat ──── Subscription management, receipt validation │ +│ Expo EAS ────── Cloud builds, OTA updates, push notifs │ +│ PostHog ─────── Product analytics, funnel tracking │ +└──────────────────────────────────────────────────────────────┘ +``` + +### Key Architecture Decisions + +**Why Supabase Edge Functions for AI calls (not direct from client):** +1. API key security — never expose the Claude API key in the client bundle +2. Rate limiting — enforce free/premium limits server-side +3. Prompt security — system prompts stay on the server (can't be extracted) +4. Cost control — can add caching, deduplication, and usage tracking +5. Response formatting — can sanitize/validate AI responses before sending to client + +**Why Expo over bare React Native:** +1. Managed workflow — no need to touch Xcode or Android Studio for most tasks +2. EAS Build — cloud builds mean Matt doesn't need a Mac for iOS builds +3. OTA updates — push bug fixes without App Store review +4. Built-in push notifications — no Firebase setup needed +5. Web support — same codebase runs on web via Expo Web + +**Why RevenueCat over native IAP:** +1. Handles the nightmare of App Store receipt validation +2. Single API for both iOS and Android subscriptions +3. Built-in analytics (MRR, churn, trial conversion) +4. Webhook support for server-side subscription status +5. Free up to $2,500/mo MTR + +--- + +## 9. Database Schema + +### Core Tables + +```sql +-- ========================================== +-- PROFILES +-- User preferences and settings +-- ========================================== +CREATE TABLE profiles ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL UNIQUE, + display_name TEXT, + reframe_style_primary TEXT NOT NULL DEFAULT 'gentle_coach' + CHECK (reframe_style_primary IN ( + 'brutal_honesty', 'gentle_coach', 'logical_analyst', + 'philosophical', 'humor' + )), + reframe_style_secondary TEXT + CHECK (reframe_style_secondary IN ( + 'brutal_honesty', 'gentle_coach', 'logical_analyst', + 'philosophical', 'humor' + )), + notification_time TIME DEFAULT '20:00:00', + timezone TEXT DEFAULT 'UTC', + onboarding_completed BOOLEAN DEFAULT FALSE, + subscription_tier TEXT DEFAULT 'free' + CHECK (subscription_tier IN ('free', 'premium')), + reframes_today INTEGER DEFAULT 0, + last_reframe_date DATE, + created_at TIMESTAMPTZ DEFAULT NOW(), + updated_at TIMESTAMPTZ DEFAULT NOW() +); + +-- ========================================== +-- REFRAMES +-- Thought transformation history +-- ========================================== +CREATE TABLE reframes ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + original_thought TEXT NOT NULL, + reframed_response TEXT NOT NULL, + reframe_style_used TEXT NOT NULL, + category TEXT, -- AI-inferred: 'work', 'relationships', 'health', 'finance', 'self-worth', 'general' + sentiment_score DECIMAL(3,2), -- -1.00 to 1.00 (negative to positive) + if_then_action TEXT, -- The micro-action from the reframe + is_quick_flip BOOLEAN DEFAULT FALSE, -- Was this a "Flip It" quick reframe? + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Index for history queries and pattern analysis +CREATE INDEX idx_reframes_user_date ON reframes(user_id, created_at DESC); +CREATE INDEX idx_reframes_user_category ON reframes(user_id, category); + +-- ========================================== +-- MANIFESTATIONS +-- Goal/manifestation tracking (the 6-step engine) +-- ========================================== +CREATE TABLE manifestations ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + title TEXT NOT NULL, + -- Step 1: Decide + clarity_statement TEXT, + why_it_matters TEXT, + -- Step 2: See It + visualization_text TEXT, + visualization_audio_url TEXT, -- Future: TTS audio file + -- Step 3: Believe + belief_statement TEXT, + doubts_addressed JSONB, -- Array of {doubt, response} objects + -- Metadata + status TEXT DEFAULT 'active' + CHECK (status IN ('active', 'paused', 'completed', 'archived')), + current_step INTEGER DEFAULT 1 CHECK (current_step BETWEEN 1 AND 6), + created_at TIMESTAMPTZ DEFAULT NOW(), + updated_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE INDEX idx_manifestations_user ON manifestations(user_id, status); + +-- ========================================== +-- DAILY ACTIONS +-- If-then micro-actions (Step 5) +-- ========================================== +CREATE TABLE daily_actions ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + manifestation_id UUID REFERENCES manifestations(id) ON DELETE CASCADE NOT NULL, + if_trigger TEXT NOT NULL, -- "If it's 7am..." + then_action TEXT NOT NULL, -- "...then I will spend 15 min writing" + scheduled_date DATE NOT NULL, + completed BOOLEAN DEFAULT FALSE, + completed_at TIMESTAMPTZ, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE INDEX idx_daily_actions_user_date ON daily_actions(user_id, scheduled_date); + +-- ========================================== +-- ATTENTION LOGS +-- Evidence journal entries (Step 4) +-- ========================================== +CREATE TABLE attention_logs ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + manifestation_id UUID REFERENCES manifestations(id) ON DELETE CASCADE NOT NULL, + prompt_text TEXT, -- The attention prompt that was shown + observation TEXT NOT NULL, -- What the user noticed + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE INDEX idx_attention_logs_user ON attention_logs(user_id, created_at DESC); + +-- ========================================== +-- STREAKS +-- Habit tracking data +-- ========================================== +CREATE TABLE streaks ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + streak_type TEXT NOT NULL + CHECK (streak_type IN ('reframe', 'daily_action', 'attention_log', 'overall')), + current_count INTEGER DEFAULT 0, + longest_count INTEGER DEFAULT 0, + last_activity_date DATE, + created_at TIMESTAMPTZ DEFAULT NOW(), + updated_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, streak_type) +); + +-- ========================================== +-- WEEKLY SUMMARIES +-- Pre-generated weekly reports +-- ========================================== +CREATE TABLE weekly_summaries ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES auth.users(id) ON DELETE CASCADE NOT NULL, + week_start DATE NOT NULL, + week_end DATE NOT NULL, + summary_text TEXT NOT NULL, + reframe_count INTEGER DEFAULT 0, + action_completion_rate DECIMAL(5,2), + attention_log_count INTEGER DEFAULT 0, + top_category TEXT, + mood_trend TEXT, -- 'improving', 'stable', 'declining' + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE INDEX idx_weekly_summaries_user ON weekly_summaries(user_id, week_start DESC); + +-- ========================================== +-- ROW LEVEL SECURITY +-- Users can only access their own data +-- ========================================== +ALTER TABLE profiles ENABLE ROW LEVEL SECURITY; +ALTER TABLE reframes ENABLE ROW LEVEL SECURITY; +ALTER TABLE manifestations ENABLE ROW LEVEL SECURITY; +ALTER TABLE daily_actions ENABLE ROW LEVEL SECURITY; +ALTER TABLE attention_logs ENABLE ROW LEVEL SECURITY; +ALTER TABLE streaks ENABLE ROW LEVEL SECURITY; +ALTER TABLE weekly_summaries ENABLE ROW LEVEL SECURITY; + +-- Policy template (apply to each table): +CREATE POLICY "Users can only access own data" ON profiles + FOR ALL USING (auth.uid() = user_id); +-- Repeat for each table... +``` + +### Schema Relationships + +``` +auth.users (Supabase built-in) + │ + ├── profiles (1:1) + │ + ├── reframes (1:many) + │ + ├── manifestations (1:many) + │ │ + │ ├── daily_actions (1:many per manifestation) + │ │ + │ └── attention_logs (1:many per manifestation) + │ + ├── streaks (1:4 — one per streak_type) + │ + └── weekly_summaries (1:many — one per week) +``` + +--- + +## 10. Monetization Model + +### Freemium with Smart Gate + +**Free Tier (acquisition & habit building):** +- 2 reframes per day (enough to build habit, not enough to feel unlimited) +- Access to Step 1 of Manifestation Engine (Decide/Clarity) — user creates a goal and feels invested, but can't access the full system +- Reframe history (last 7 days only) +- Basic streak tracking +- All research citations accessible + +**Premium ($8/month or $60/year):** +- Unlimited reframes (soft limit 20/day, hard limit 50/day) +- Full 6-step Manifestation Engine +- Complete reframe history + pattern analysis +- Weekly AI summaries +- Multiple active manifestations (up to 5 concurrent goals) +- Audio visualizations (when available) +- Priority AI response (Sonnet for all calls vs. Haiku for free tier) + +### Pricing Strategy + +- **$8/month** — The "coffee a week" mental anchor. Positioned against therapy ($200+/session) and coaching ($100+/session). +- **$60/year** ($5/month effective) — 25% discount incentivizes annual commitment. Display prominently as the recommended option. +- **7-day free trial** for premium features — Lets users experience the full Manifestation Engine before committing. +- No lifetime purchase option initially — recurring revenue is more sustainable and aligns with the "daily practice" message. + +### Revenue Projections (Conservative) + +| Metric | Month 3 | Month 6 | Month 12 | +|---|---|---|---| +| Total downloads | 1,000 | 5,000 | 20,000 | +| Free → Premium conversion | 5% | 5% | 5% | +| Paying users | 50 | 250 | 1,000 | +| ARPU (blended monthly/annual) | $6.50 | $6.50 | $6.50 | +| MRR | $325 | $1,625 | $6,500 | +| ARR | $3,900 | $19,500 | $78,000 | + +These are conservative estimates assuming organic growth + basic ASO. Paid acquisition or viral mechanics could significantly accelerate. + +--- + +## 11. Cost Estimates + +### Launch Phase (0-1,000 users) + +| Service | Plan | Cost | +|---|---|---| +| Supabase | Free tier (500MB DB, 50K auth, 500K edge invocations) | $0 | +| Claude API | Pay-as-you-go (~$0.003-0.015/call) | $50-100/mo | +| Expo EAS | Free tier (30 builds/month) | $0 | +| RevenueCat | Free (up to $2,500 MTR) | $0 | +| PostHog | Free tier (1M events/mo) | $0 | +| Apple Developer | Annual fee | $99/yr ($8.25/mo) | +| Google Play Developer | One-time | $25 | +| **Total** | | **~$60-110/mo** | + +### Growth Phase (1,000-10,000 users) + +| Service | Plan | Cost | +|---|---|---| +| Supabase | Pro ($25/mo) | $25/mo | +| Claude API | Increased usage | $100-200/mo | +| Expo EAS | Production ($99/mo) | $99/mo | +| RevenueCat | 1% of revenue after $2.5K MTR | Variable | +| PostHog | Still free tier likely | $0 | +| **Total** | | **~$225-325/mo** | + +### Breakeven Analysis + +At $6.50 ARPU, breakeven on $250/mo infrastructure requires ~39 paying users. With 5% conversion, that's ~780 total users. Achievable within the first 2-3 months with moderate marketing effort. + +--- + +## 12. Implementation Roadmap + +All features ship in a single v1 release. The roadmap below represents a sequential build timeline, not separate product phases. + +### Weeks 1-2: Foundation + +- Initialize Expo project with TypeScript +- Set up Supabase project (database, auth, edge functions) +- Implement auth flow (email + Google + Apple Sign-In) +- Create database tables and RLS policies +- Build basic navigation structure (tab navigator: Home, Reframe, History, Profile) + +### Weeks 3-4: Onboarding & Core Reframer + +- Welcome screens (swipeable intro cards) +- Reframe style selection (5 styles with example previews) +- Notification time picker +- Text input screen for negative thoughts +- Supabase Edge Function: `/reframe` — takes thought + user context, calls Claude, returns reframe +- Reframe display card (with the three-part structure: acknowledge → reframe → micro-action) +- "Why This Works" expandable science section +- Save reframe to database +- "Try Different Style" button + +### Weeks 5-6: History, Streaks & Manifestation Engine Basics + +- Reframe history list (chronological, filterable by category) +- Basic streak counter (current + longest) +- Daily reframe counter (enforce free tier limit) +- Push notification for daily check-in +- Goal creation wizard (Steps 1-3): Decide, See It, Believe + +### Weeks 7-8: Daily System & Goal Tracking + +- Attention prompts (push notifications with goal-specific prompts) +- Evidence journal (log observations) +- Daily if-then action generation and tracking +- Check-off interface with streak integration +- Progress dashboard (visual timeline of actions, evidence, streaks) +- Weekly AI summary generation (cron job + display) + +### Weeks 9-10: Spectrum & Subscription + +- Full Spectrum dashboard with all 5 components (River, Glass, Turn Impact, Rhythm, Growth) +- Weekly and monthly deep dives +- RevenueCat integration (iOS + Android) +- Paywall screen (appears when free user tries to access premium features) +- Premium entitlement checks throughout the app +- 7-day free trial flow +- Restore purchases functionality + +### Weeks 11-12: Polish & App Store Readiness + +- Error handling and loading states +- Offline support (queue reframe requests) +- App icon, splash screen, branding +- App Store screenshots and preview video +- Privacy policy and terms of service +- App Store review compliance check +- Analytics integration (PostHog events) +- Crash reporting +- Internal TestFlight / Google Play internal testing + +### Post-Launch: Growth Features + +- Voice input for quick reframes (Expo Audio → Whisper API or native STT) +- Audio visualization scripts (TTS generation, downloadable) +- Community features (anonymous sharing of reframes and wins) +- Pattern analysis dashboard (deeper insights into thought patterns) +- Widget support (iOS/Android home screen widget) +- Dark mode +- Multi-language support + +--- + +## 13. Building with Claude Code & Codex + +This section provides the exact workflow for building the app using AI-assisted development tools. + +### Development Environment Setup + +```bash +# 1. Install Node.js (LTS version) +# Download from https://nodejs.org or use nvm: +nvm install --lts +nvm use --lts + +# 2. Install Expo CLI +npm install -g @expo/cli + +# 3. Create the project +npx create-expo-app@latest [app-name] --template tabs +cd [app-name] + +# 4. Install core dependencies +npx expo install @supabase/supabase-js +npx expo install expo-secure-store # For secure token storage +npx expo install expo-notifications # Push notifications +npx expo install react-native-purchases # RevenueCat +npx expo install expo-av # Audio playback (future) + +# 5. Install navigation & UI +npx expo install @react-navigation/native @react-navigation/bottom-tabs +npx expo install react-native-screens react-native-safe-area-context + +# 6. Development dependencies +npm install -D typescript @types/react +``` + +### Claude Code Workflow + +Claude Code (the CLI tool) is ideal for this project. Here's how to use it effectively: + +**Project initialization prompt:** +``` +I'm building a React Native + Expo app with Supabase backend. +The app is a science-backed manifestation tool with two core features: +1. AI-powered thought reframing (user inputs negative thought → Claude API reframes it) +2. A 6-step goal achievement system + +Tech stack: Expo (TypeScript), Supabase (Postgres + Edge Functions + Auth), Claude API. +Monetization: Freemium with RevenueCat. + +Start by setting up the project structure, Supabase client configuration, +and auth flow (email + Google + Apple Sign-In). +``` + +**Iterative development approach:** +1. Describe the feature you want to build +2. Let Claude Code scaffold the files +3. Review and test +4. Iterate with specific refinements +5. Move to next feature + +**Recommended Claude Code commands for this project:** +```bash +# Start Claude Code in the project directory +claude + +# Example prompts for each phase: + +# Auth setup +"Set up Supabase auth with email, Google, and Apple Sign-In. +Create a useAuth hook and an AuthContext provider." + +# Reframer +"Create the reframe input screen with a text area, submit button, +and loading state. It should call a Supabase Edge Function at /reframe." + +# Edge Function +"Write a Supabase Edge Function that takes a negative thought and user's +reframe style preference, calls the Claude API with a system prompt for +thought reframing, and returns the structured response." + +# Database +"Generate the SQL migration for creating the reframes table with RLS policies." +``` + +### Codex (OpenAI) Workflow + +Codex can be used alongside Claude Code for: +- Generating boilerplate React Native components +- Writing database migration scripts +- Creating test files +- Generating TypeScript types from the schema + +**Complementary usage:** Use Claude Code for architecture decisions and complex logic. Use Codex for repetitive scaffolding and boilerplate generation. They don't conflict — they complement. + +### File Structure + +``` +[app-name]/ +├── app/ # Expo Router file-based routing +│ ├── (tabs)/ # Tab navigator screens +│ │ ├── index.tsx # Home / Dashboard +│ │ ├── reframe.tsx # Reframe input screen +│ │ ├── goals.tsx # Manifestation Engine +│ │ ├── history.tsx # Reframe history +│ │ └── profile.tsx # Settings & profile +│ ├── (auth)/ # Auth screens +│ │ ├── login.tsx +│ │ ├── register.tsx +│ │ └── onboarding.tsx +│ ├── reframe/ +│ │ └── [id].tsx # Individual reframe detail +│ ├── manifestation/ +│ │ ├── create.tsx # Goal creation wizard +│ │ └── [id].tsx # Goal detail / dashboard +│ └── _layout.tsx # Root layout +├── components/ +│ ├── ui/ # Generic UI components +│ │ ├── Button.tsx +│ │ ├── Card.tsx +│ │ ├── TextInput.tsx +│ │ └── LoadingSpinner.tsx +│ ├── reframe/ +│ │ ├── ReframeCard.tsx # Displays a reframe result +│ │ ├── StyleSelector.tsx # Reframe style picker +│ │ └── PatternInsight.tsx # Pattern analysis display +│ ├── manifestation/ +│ │ ├── StepProgress.tsx # 6-step progress indicator +│ │ ├── ActionCard.tsx # Daily action card +│ │ └── EvidenceEntry.tsx # Attention log entry +│ └── shared/ +│ ├── ScienceDrawer.tsx # "Why This Works" expandable +│ └── StreakBadge.tsx # Streak display component +├── hooks/ +│ ├── useAuth.ts # Authentication hook +│ ├── useReframe.ts # Reframe CRUD operations +│ ├── useManifestation.ts # Goal CRUD operations +│ ├── useStreak.ts # Streak tracking +│ └── useSubscription.ts # RevenueCat integration +├── lib/ +│ ├── supabase.ts # Supabase client init +│ ├── constants.ts # App-wide constants +│ └── types.ts # TypeScript interfaces +├── contexts/ +│ ├── AuthContext.tsx # Auth state provider +│ └── SubscriptionContext.tsx # Premium status provider +├── supabase/ +│ ├── migrations/ # SQL migration files +│ │ ├── 001_create_profiles.sql +│ │ ├── 002_create_reframes.sql +│ │ ├── 003_create_manifestations.sql +│ │ ├── 004_create_daily_actions.sql +│ │ ├── 005_create_attention_logs.sql +│ │ ├── 006_create_streaks.sql +│ │ └── 007_create_weekly_summaries.sql +│ └── functions/ # Edge Functions +│ ├── reframe/index.ts +│ ├── generate-plan/index.ts +│ ├── generate-visualization/index.ts +│ ├── weekly-summary/index.ts +│ └── check-subscription/index.ts +├── assets/ +│ ├── images/ +│ └── fonts/ +├── app.json # Expo config +├── tsconfig.json +└── package.json +``` + +--- + +## 14. App Store Strategy + +### App Store Optimization (ASO) + +**Primary keywords to target:** +- "manifestation app" +- "reframe negative thoughts" +- "positive thinking app" +- "goal setting app" +- "science-based self help" +- "thought reframing" +- "daily affirmation" (high volume, position as the "scientific" alternative) + +**App Store title format:** +`[App Name] — Science-Backed Manifestation` + +**Subtitle (30 chars):** +`Reframe Thoughts. Achieve Goals.` + +**Description strategy:** +Lead with the unique differentiator (science-backed), include social proof (research citations), address the skeptic ("not another woo-woo app"), and end with clear feature list. + +### Review Strategy + +- Prompt for review after the user's 7th reframe (proven they find value) +- Never prompt during or after a negative reframe (bad timing) +- Prompt after completing Step 1 of a manifestation (feeling accomplished) + +### Privacy & Compliance + +- All data encrypted at rest (Supabase handles this) +- GDPR compliance: data export and deletion capability +- No third-party data sharing +- Mental health disclaimer: "This app is not a substitute for professional therapy or medical advice" +- Terms of service clearly stating AI-generated content limitations +- Age gate: 17+ (due to AI-generated content about potentially sensitive thoughts) + +--- + +## 15. Growth & Future Features + +### Post-Launch Feature Ideas (Prioritized) + +**High Impact / Lower Effort:** +1. **iOS/Android widget** — Home screen widget showing streak count + "Reframe Now" button. Reduces friction to zero. +2. **Dark mode** — Table stakes for a daily-use app. +3. **Voice input** — Speak your thought instead of typing. Uses Expo Audio + speech-to-text. +4. **Share reframes** — Export a reframe as a beautiful card image for social sharing (viral loop). + +**High Impact / Higher Effort:** +5. **Audio visualizations** — Text-to-speech generation of visualization scripts. Users can listen during meditation or commute. +6. **Community** — Anonymous sharing of reframes and wins. Based on Granovetter's weak ties research. Users see how others transformed similar thoughts. +7. **Pattern dashboard** — Deep analytics on thought categories, time patterns, sentiment trends. "Your catastrophizing has decreased 40% since you started." +8. **Partner/friend feature** — Invite someone to share streaks and encourage each other (optional, privacy-first). + +**Moonshot / Future:** +9. **AI-generated daily podcast** — Personalized 3-minute audio each morning based on current goals and recent patterns. +10. **Integration with calendar** — Auto-schedule if-then actions as calendar blocks. +11. **Wearable integration** — Apple Watch / WearOS app for quick-flip reframes. +12. **Therapist dashboard** — Optional feature where users can share their reframe/goal data with their actual therapist. + +### Potential Pivots / Expansions + +- **B2B:** Corporate wellness programs (companies buy bulk subscriptions for employees) +- **Education:** Student-focused version for schools/universities +- **Coaching platform:** Let certified coaches use the app as a tool with their clients, with shared dashboards + +--- + +## 16. Naming Candidates + +The app name is TBD. Here are the current candidates explored and their status: + +### Taken / Conflicts + +| Name | Issue | +|---|---| +| Reframe | Multiple apps (alcohol reduction, AI mental health, mindfulness) | +| MindShift | Existing CBT-based anxiety app | +| Prism | Multiple apps | +| Forge / MindForge | Various tech companies | +| Lumen | Metabolism tracker app | +| Myndset | Multiple companies (therapeutics, ideation) | +| Neurashift | AI consulting company | +| Mentavi | ADHD diagnostic platform | +| Soteria | Psychiatric treatment term | +| GrowMind | IT solutions + e-learning | +| Mindrift | AI freelance platform | + +### Current Shortlist (Availability Needs Final Verification) + +**Clareo** +- Latin: "clareo" = to be bright, to be clear +- Pronunciation: "cla-REE-oh" +- Directly connects to Step 1 (Clarity) +- Premium, international sound +- Existing "Clareo" entities are in B2B consulting (Chicago) and LED lighting (France) — zero overlap with self-help/wellness app category +- Status: Clean in app stores for our category + +**Crux** +- English: the decisive or most important point +- "Getting to the crux of the matter" +- Short, strong, memorable, easy to spell +- Existing "Crux" apps: education (India) and rock climbing — different categories +- Status: Clean in app stores for our category + +**Cairn** (previously top recommendation) +- Metaphor: Stone stacks hikers build to mark paths +- Meaning: Small daily actions stacking up, guiding forward +- Strong visual branding potential (stackable stones logo) +- Maps to Step 6 (Repeat and compound) +- Status: Need to verify + +**Anneal** +- Metallurgy: heat and slowly cool metal to strengthen it +- Perfect metaphor for thought transformation (heat = challenge, cooling = reframing, result = stronger) +- Intellectual, science-forward brand positioning +- Status: Need to verify + +### Other Viable Directions Worth Exploring + +- Verge — "on the verge of change" +- Tether — grounded in reality +- Lucen — Latin "lucere" (to shine) +- Patina — beauty developed over time +- Aperion — Greek "infinite potential" +- Novis — Latin "new" + +--- + +## 17. Research References + +### Full Citation List with Open Access Links + +1. **Locke, E.A. & Latham, G.P. (2002).** Building a Practically Useful Theory of Goal Setting and Task Motivation: A 35-Year Odyssey. *American Psychologist, 57*(9), 705-717. [PDF](https://med.stanford.edu/content/dam/sm/s-spire/documents/PD.locke-and-latham-retrospective_Paper.pdf) + +2. **Locke, E.A., Latham, G.P., et al.** New Directions in Goal-Setting Theory. [PDF](https://www.lyondellbasell.com/4aeca6/globalassets/sustainability/lifebeats/advancing-health/life/goals/newdirectioningoalsetting_locke-et-al..pdf) + +3. **Gollwitzer, P.M. (1999).** Implementation Intentions: Strong Effects of Simple Plans. *American Psychologist, 54*(7), 493-503. [PDF](https://prospectivepsych.org/sites/default/files/pictures/Gollwitzer_Implementation-intentions-1999.pdf) + +4. **Gollwitzer, P.M. (2006).** Implementation Intentions and Goal Attainment. [Chapter PDF](https://cancercontrol.cancer.gov/sites/default/files/2020-06/goal_intent_attain.pdf) + +5. **Schuster, C., Hilfiker, R., Amft, O., et al. (2011).** Best Practice for Motor Imagery: A Systematic Literature Review on Motor Imagery Training Elements in Five Different Disciplines. *BMC Medicine, 9*, 75. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC3141540) + +6. **Liu, Y., et al. (2025).** Effects of Imagery Practice on Athletes' Performance. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC12109254) + +7. **Seok, H., et al. (2023).** Mental Practice in Stroke Rehabilitation: A Systematic Review and Meta-Analysis. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC10689861) + +8. **Bandura, A. (1977).** Self-Efficacy: Toward a Unifying Theory of Behavioral Change. *Psychological Review, 84*(2), 191-215. [PDF](https://educational-innovation.sydney.edu.au/news/pdfs/Bandura%201977.pdf) + +9. **Yantis, S. (2008).** The Neural Basis of Selective Attention: Cortical Sources and Targets of Attentional Modulation. *Current Directions in Psychological Science, 17*(2), 86-90. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC2681259) + +10. **Stevens, C. & Bavelier, D. (2012).** The Role of Selective Attention on Academic Foundations: A Cognitive Neuroscience Perspective. *Developmental Cognitive Neuroscience, 2*, S30-S48. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC3375497) + +11. **Koch, C. & Tsuchiya, N. (2007).** Attention and Consciousness: Two Distinct Brain Processes. *Trends in Cognitive Sciences, 11*(1), 16-22. [PDF](https://philarchive.org/archive/KOCAAC-2) + +12. **Wood, W., Mazar, A. & Neal, D.T. (2021).** Habits and Goals in Human Behavior: Separate but Interacting Systems. *Perspectives on Psychological Science, 17*(2), 590-605. [PDF](https://dornsife.usc.edu/wendy-wood/wp-content/uploads/sites/183/2023/10/Wood.Mazar_.Neal_.2021.pdf) + +13. **Wood, W. & Neal, D.T. (2007).** A New Look at Habits and the Habit-Goal Interface. *Psychological Review, 114*(4), 843-863. [Academia](https://www.academia.edu/1237676/A_new_look_at_habits_and_the_habit_goal_interface) + +14. **Granovetter, M.S. (1973).** The Strength of Weak Ties. *American Journal of Sociology, 78*(6), 1360-1380. [PDF](https://snap.stanford.edu/class/cs224w-readings/granovetter73weakties.pdf) + +15. **Pardo-Cabello, A.J., et al. (2022).** Placebo and Nocebo Effects and Mechanisms Associated with Pharmacological Interventions. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC9361274) + +16. **Stetler, D.A., et al. (2013).** The Role of Expectations in Treatment Outcome and the Placebo/Nocebo Effect. [PMC](https://pmc.ncbi.nlm.nih.gov/articles/PMC3851940) + +--- + +## 18. Appendix: AI Prompt Templates + +### Reframe System Prompt + +``` +You are a thought reframing assistant inside a science-backed personal +transformation app. Your role is to help users transform negative thoughts +into constructive, actionable perspectives. + +USER'S PREFERRED STYLE: {{reframe_style}} + +STYLE DEFINITIONS: +- brutal_honesty: Direct, no-nonsense. Challenge cognitive distortions bluntly + but with respect. Don't sugarcoat. +- gentle_coach: Warm, empathetic. Always validate feelings first. Use + encouraging language while gently shifting perspective. +- logical_analyst: Structured, evidence-based. Use CBT-style questioning. + Identify logical fallacies in the thought pattern. +- philosophical: Big-picture thinking. Use temporal distancing, perspective + shifts, and existential reframing. +- humor: Light, disarming. Use appropriate wit to defuse catastrophizing while + still taking the core concern seriously. + +RESPONSE STRUCTURE (always follow this): +1. ACKNOWLEDGE: Start by validating the feeling (1-2 sentences). Never dismiss. +2. REFRAME: Provide the perspective shift in your style (3-5 sentences). + Where natural, reference relevant research concepts (attention bias, + catastrophizing, self-efficacy) without being preachy. +3. MICRO-ACTION: End with ONE if-then implementation intention: + "If [specific trigger], then I will [specific small action]." + +CRITICAL RULES: +- NEVER use toxic positivity ("everything happens for a reason", "just think + positive", "the universe has a plan") +- NEVER minimize real problems (grief, abuse, discrimination, health crises) +- If the thought describes a genuinely dangerous or crisis situation, + acknowledge it seriously and suggest professional support +- Keep responses under 200 words +- Do not use bullet points or numbered lists in the response body +- Sound human, not like a chatbot +- Use "you" not "the user" + +CONTEXT (if available): +- User's recent reframe categories: {{recent_categories}} +- Recurring patterns: {{patterns}} +- Active manifestation goals: {{active_goals}} +``` + +### Goal Creation Wizard System Prompt (Step 1: Decide) + +``` +You are a goal-setting guide inside a science-backed manifestation app. +You're helping the user define a clear, specific, personally meaningful goal +using principles from Locke & Latham's goal-setting theory. + +This is a CONVERSATIONAL flow. Ask ONE question at a time. Be warm and +curious, not clinical. Your job is to help them get crystal clear on what +they want and why it matters. + +CONVERSATION FLOW: +1. Ask what they want to achieve (open-ended) +2. Ask why this matters to them personally (emotional connection) +3. Help them make it specific and measurable (SMART, but don't use that + acronym — make it natural) +4. Help them set a realistic but challenging timeframe +5. Summarize their goal as a "Clarity Statement" — a 1-2 sentence + declaration that is specific, personally meaningful, and time-bound + +RULES: +- One question per response. Keep it conversational. +- Don't lecture about goal-setting theory. Just apply it naturally. +- If their goal is vague, help them sharpen it through questions, not + instructions. +- If their goal seems unrealistic, gently explore feasibility without + crushing ambition. Ask about intermediate milestones. +- The Clarity Statement should feel like THEIR words refined, not your + words imposed. +- Keep responses under 100 words per exchange. +``` + +### Visualization Script System Prompt (Step 2: See It) + +``` +You are generating a personalized visualization script for the user's goal. +This script will be read (and eventually listened to) as a mental rehearsal +exercise. + +GOAL: {{clarity_statement}} +WHY IT MATTERS: {{why_it_matters}} + +VISUALIZATION PRINCIPLES (from Schuster et al., 2011): +- First person perspective ("I am..." not "You are...") +- Sensory-rich: include visual, auditory, kinesthetic, and emotional details +- Process-focused: visualize the ACTIONS and JOURNEY, not just the outcome +- Realistic: include small challenges that are overcome (builds resilience) +- Present tense: written as if happening right now + +FORMAT: +- 300-500 words +- Written as a guided meditation script +- Begin with a grounding instruction ("Take a deep breath...") +- Move through the process of achieving the goal +- End with the emotional state of having achieved it +- Close with a return to the present moment + +TONE: Calm, vivid, personal. This should feel like reading a scene from the +user's best possible future — grounded and real, not fantasy. +``` + +### Weekly Summary System Prompt + +``` +You are generating a weekly transformation report for a user of a science- +backed manifestation app. Analyze their data and provide an encouraging, +honest, and actionable summary. + +USER DATA FOR THIS WEEK: +- Reframes completed: {{reframe_count}} +- Reframe categories: {{category_breakdown}} +- Average sentiment shift: {{sentiment_delta}} +- Active manifestation(s): {{active_goals}} +- Daily actions completed: {{actions_completed}} / {{actions_total}} +- Attention logs recorded: {{attention_count}} +- Current streak: {{streak_count}} days +- Comparison to last week: {{week_over_week}} + +RESPONSE STRUCTURE: +1. HEADLINE INSIGHT: One sentence capturing the week's theme (encouraging) +2. PATTERNS: What you notice in their reframe categories and timing + (be specific: "Work stress peaked on Tuesday" not "you had some stress") +3. PROGRESS: Goal achievement metrics with genuine encouragement +4. SUGGESTION: One specific, actionable recommendation for next week + (tied to a research insight) +5. MOTIVATION: Close with something that connects their daily effort to + their bigger goal + +RULES: +- Be honest. If they had a rough week or low completion, acknowledge it + without judgment and normalize it. +- Use specific numbers from their data. +- Keep under 250 words. +- Never use generic platitudes. Every sentence should be specific to THIS + user's data. +``` + +--- + +## Document History + +| Version | Date | Changes | +|---|---|---| +| 1.0 | 2026-02-09 | Initial comprehensive blueprint | + +--- + +*This document is a living blueprint. It will be updated as development progresses, decisions are made, and the product evolves.* + +*Built with 🧠 science + 🤖 AI + 💪 daily action* diff --git a/docs/product/kalei-complete-design.md b/docs/product/kalei-complete-design.md new file mode 100644 index 0000000..425ce2d --- /dev/null +++ b/docs/product/kalei-complete-design.md @@ -0,0 +1,1759 @@ +# Kalei — Product & Experience Design + +### *A kaleidoscope for your mind. Same pieces. New angle.* + +--- + +## The Metaphor + +A kaleidoscope takes broken, random fragments of glass and reveals them as beautiful, symmetrical patterns. It never changes the pieces — it changes the **angle**. Turn it once, and chaos becomes art. Turn it again, and the same fragments form something entirely new. + +Kalei does the same thing with your thoughts. + +Your situation hasn't changed. Your circumstances are the same fragments they were a moment ago. But Kalei shifts the angle — and suddenly you see the pattern, the meaning, the opportunity that was always there. + +This isn't toxic positivity. A kaleidoscope doesn't pretend the glass isn't broken. It proves that broken things can still be beautiful. + +--- + +## The Core System + +Kalei is built on four optical instruments plus four science-driven engagement features. The optical instruments are the primary experience. The engagement features weave them into a cohesive daily practice — and critically, the **Guide** ensures the AI doesn't just react to what the user says, but actively walks them deeper into the manifestation process. + +### The Four Pillars + +| Pillar | Feature | Optical Element | User Need | Phase | +|--------|---------|----------------|-----------|-------| +| **Awareness** | The Mirror | Mirror | "I need to process" | v1 | +| **Perspective** | The Kaleidoscope | Kaleidoscope | "I need to see this differently" | v1 | +| **Direction** | The Lens | Lens | "I need to move forward" | v1 | +| **Intelligence** | The Spectrum | Prism | "I need to understand myself" | v1 | + +### The Four Connectors + +| Feature | Science Pillar | User Need | Phase | +|---------|---------------|-----------|-------| +| **The Rehearsal** | Visualization & Mental Imagery (Schuster, Liu, Seok) | "I need to prepare" | Phase 1 (Lens sub-feature) | +| **The Ritual** | Habit Formation (Wood & Neal) | "I need consistency" | Phase 1 | +| **The Evidence Wall** | Self-Efficacy: Mastery Experiences (Bandura) | "I need proof I can do this" | Phase 1 (You tab) | +| **The Guide** | Self-Regulation & Feedback Loops (Carver & Scheier, Locke & Latham) | "I need someone walking with me" | Phase 1 (Cross-feature) | + +### How They Flow Together + +``` +THE MIRROR THE KALEIDOSCOPE THE LENS THE SPECTRUM +(Awareness) → (Perspective) → (Direction) → (Intelligence) + +"What am I "How else can I "What am I "What patterns + feeling?" see this?" building toward?" define me?" + +Freeform Structured Goal-focused AI-powered +writing reframing manifestation self-knowledge + +Fragments Fragments → Patterns Patterns → Focus All data → Insight +detected revealed applied understood + + ↕ ↕ + THE RITUAL THE REHEARSAL + (Daily Flow) (Mental Preparation) + Sequences all Visualizes the + features into process of getting + one habit there + + ↕ + THE EVIDENCE WALL + (Proof of Capability) + Collects mastery evidence + from all features + + ╔══════════════════════════════════╗ + ║ THE GUIDE ║ + ║ (Active Coaching Layer) ║ + ║ ║ + ║ Connects ALL features. ║ + ║ Proactively checks in. ║ + ║ Surfaces cross-feature insights. ║ + ║ Walks users deeper into the ║ + ║ manifestation chain — not just ║ + ║ reacting, but steering. ║ + ╚══════════════════════════════════╝ +``` + +Not every session follows this sequence. Some days you just need a quick Turn. Some days you just need to write in the Mirror. Some days you go straight to the Lens. But the **Ritual** makes the daily practice automatic, the **Rehearsal** makes the goals vivid, the **Evidence Wall** makes the progress undeniable, and the **Guide** makes sure nobody gets stuck at the surface. + +--- + +## Brand Language + +### Vocabulary + +Every app builds an unconscious vocabulary through the words it uses in buttons, headers, notifications, and empty states. Kalei's vocabulary reinforces the metaphor without being heavy-handed. + +**Primary Terms (Use Frequently)** + +| Instead of... | Kalei says... | Why | +|----------------------|----------------------|--------------------------------------------------------| +| Reframe | **Turn** | You "turn" a kaleidoscope to see a new pattern | +| Negative thought | **Fragment** | Broken glass — raw material, not a flaw | +| Reframed perspective | **Pattern** | The beautiful arrangement revealed by a new angle | +| Journal entry | **Reflection** | Light + mirrors = what a kaleidoscope runs on | +| Daily session | **Turn of the day** | Each day you take a fresh turn | +| Progress/history | **Gallery** | A collection of the patterns you've created | +| Insight | **Facet** | One face of a multifaceted view | +| Saved reframe | **Keepsake** | A pattern worth holding onto | + +**Secondary Terms (Use Sparingly for Flavor)** + +- **Shift** — a small adjustment in perspective +- **Prism** — the tool that splits one beam into many colors +- **Mosaic** — the bigger picture built from many small pieces +- **Spectrum** — the full range of ways to see something +- **Illuminate** — to light up what was hidden +- **Refract** — to bend light in a new direction + +**Words to Avoid** + +- "Fix" — implies the user is broken +- "Heal" — too clinical, positions app as therapy +- "Transform" — too dramatic, overpromises +- "Positive vibes" — trivializes the process +- "Journey" — overused in wellness apps +- "Self-care" — generic, says nothing + +### Voice & Tone + +**Kalei speaks like:** A wise friend who sees beauty in hard things — not a therapist, not a guru, not a cheerleader. Calm. Grounded. A little poetic. Never preachy. + +**Tone:** Warm but not soft. Confident but not aggressive. Poetic but not flowery. + +| Situation | ❌ Wrong tone | ✅ Kalei tone | +|-----------|-------------|-------------| +| User inputs a negative thought | "Let's turn that frown upside down!" | "Let's see what this looks like from another angle." | +| User completes a reframe | "Amazing job! You're so strong!" | "There it is. A pattern worth keeping." | +| User hasn't opened app in a week | "We miss you! Come back!" | "Still here. Ready when you are." | +| Explaining the app | "AI-powered cognitive reframing tool" | "A kaleidoscope for your mind." | + +--- +--- + +# Feature Design + +--- + +## The Mirror — Awareness + +> *The mirror doesn't tell you what to see. It shows you what's already there.* + +### Scientific Basis + +The Mirror is grounded in selective attention research. Yantis (2008) demonstrated that selective attention is an intrinsic component of perception — what you attend to literally shapes what your brain represents. Stevens & Bavelier (2012) showed that attentional control is trainable and transfers across domains. Koch & Tsuchiya's work distinguishing attention from consciousness means that training attention (a controllable process) can shift what enters conscious awareness without requiring mystical explanations. + +The Mirror applies this by acting as an external attentional spotlight — pointing at cognitive patterns the user's own attentional system has habituated to and stopped noticing. The AI doesn't create insight; it redirects attention toward what was always there. + +### Concept + +The Kaleidoscope (Turn) is structured: one fragment in, patterns out. It works when you **know** what's bothering you. + +But most of the time, people don't. They're carrying a vague heaviness — a bad day, an argument replaying in their head, a worry they can't articulate. They don't need a tool yet. They need a space to **think out loud** first. + +**The Mirror** is that space. + +It's a freeform notebook with a chat-like interface where you write whatever's on your mind — stream of consciousness, venting, processing. As you write, Kalei's AI reads along quietly and does two things: + +1. **Highlights fragments** — gently marks phrases that carry negative cognitive patterns (catastrophizing, black-and-white thinking, personalization, fortune-telling, etc.) +2. **Offers to Turn them** — tapping a highlighted fragment opens a mini-reframe inline, without leaving the flow of writing + +You're not journaling into a void. You're writing into a mirror that reflects back what you can't see yourself. + +### Why "The Mirror" + +A kaleidoscope is built from mirrors. The mirrors are what create the symmetry — what take a random fragment and reveal the pattern. Without the mirrors, it's just broken glass. The Mirror feature is the reflective surface of Kalei. + +- You write freely → you're pouring fragments onto the table +- Kalei highlights patterns → the mirror reflects back what you couldn't see +- You tap to reframe → you choose which fragments to Turn +- The session becomes a Reflection → saved to your Gallery with its own pattern + +### The Writing Experience + +**Visual:** Chat-style interface. The user's messages appear as bubbles or blocks on one side. Clean, minimal, dark background. No AI responses appear unprompted — the AI is **listening**, not talking. + +**Prompt on empty state:** +> "Start writing. Say whatever's on your mind. I'll listen." +> *Kalei will gently highlight patterns it notices. You decide what to do with them.* + +**User writes freely.** They can send multiple messages in sequence, like texting a friend. No character limits. No structure required. + +### Fragment Detection + +As the user writes (after each message is sent), Kalei's AI analyzes the text for **cognitive distortion patterns** — the same patterns CBT identifies as drivers of negative thinking: + +| Distortion | Example | What Kalei detects | +|---|---|---| +| Catastrophizing | "This is going to ruin everything" | Absolutist prediction language | +| Black-and-white thinking | "I always fail at this" | Always/never, all-or-nothing | +| Mind reading | "They probably think I'm an idiot" | Assuming others' thoughts | +| Fortune telling | "This will never get better" | Predicting negative outcomes | +| Personalization | "It's all my fault" | Taking undue responsibility | +| Discounting positives | "That win was just luck" | Minimizing good things | +| Emotional reasoning | "I feel like a failure so I must be one" | Feelings presented as facts | +| Should statements | "I should be further along by now" | Rigid self-imposed rules | +| Labeling | "I'm such a loser" | Identity-level negative labels | +| Overgeneralization | "Nothing ever works out for me" | One event → universal pattern | + +**How highlighting appears:** + +- Detected phrases get a **subtle underline or soft glow** in warm amber/gold — the color of light catching a fragment +- The highlight is gentle, not aggressive. It should feel like sunlight falling on a piece of glass — drawing attention naturally, not correcting homework +- A small **◇ icon** (fragment symbol) appears at the end of the highlighted phrase +- Highlights appear **after the user finishes a message** — never while typing + +**Critical UX principle:** The highlighting must feel like **noticing**, not **judging**. The AI is a mirror, not a critic. The user should feel seen, not corrected. + +### Tapping a Fragment — Inline Reframing + +When the user taps a highlighted fragment: + +1. A **mini-card slides up** from below (half-sheet modal — user can still see their writing above) +2. The card shows: + - The original fragment, quoted + - The cognitive pattern name in plain language + - **1–2 reframed alternatives** — shorter and lighter than a full Turn + - A "Full Turn" button to take the fragment into the Kaleidoscope for deeper exploration + - A "Dismiss" option + +**Example interaction:** + +> **User writes:** "Had a terrible meeting today. My manager barely acknowledged my presentation. She probably thinks I'm not cut out for this role. I should just start looking for another job." + +> **Kalei highlights:** "She probably thinks I'm not cut out for this role" + +> **User taps. Card appears:** + +> **◇ Fragment detected** +> *"She probably thinks I'm not cut out for this role"* +> +> This looks like **mind reading** — assuming someone else's thoughts without evidence. +> +> **A different angle:** +> There are many reasons a manager might seem distracted that have nothing to do with your performance. What you observed was her behavior. What she thinks is something you don't have access to yet — but you could ask. +> +> **[Full Turn ◇]** · **[Dismiss]** + +### The AI's Role — Passive, Not Conversational + +**This is critical.** The Mirror is NOT a chatbot. The AI does not respond to every message, ask follow-up questions, inject unsolicited advice, or break the user's flow with interjections. + +The AI **only** does three things: +1. Highlights fragments (passively, after each message) +2. Provides reframes when the user taps a highlight (on demand) +3. Generates a session summary when the user ends the session + +**Why not a chatbot?** Because the whole point is that the user is thinking out loud. Inserting AI responses turns it into a conversation with a bot, which changes the psychology entirely. The user stops introspecting and starts performing. The Mirror should feel like writing in a journal that occasionally catches the light — not like talking to a therapist. + +**Exception — The Nudge:** If the user has written 5+ messages with zero taps on any highlights and significant negative patterns are accumulating, Kalei can offer ONE gentle nudge: + +> "I noticed a few fragments in what you wrote. Want to look at them together?" +> **[Show me]** · **[Not now]** + +Once per session maximum. + +### Session Wrap-Up — The Reflection + +When the user signals they're done writing (closes the Mirror, presses "Done," or after inactivity), Kalei generates a **Reflection**: + +1. **The Mosaic** — a high-level summary of themes (not specifics) + > "Today's Mirror covered: work frustration, self-doubt about career, and a conflict with your manager." + +2. **Fragments Found** — count of cognitive patterns detected + > "4 fragments noticed. You explored 2 of them." + +3. **Patterns Revealed** — the reframes the user engaged with + > "You looked at mind reading and catastrophizing from new angles." + +4. **A Generated Pattern** — a unique kaleidoscope visual for this session, saved to the Gallery. Mirror sessions get their own visual style — softer, more organic geometry to distinguish from structured Turns. + +5. **An optional one-line insight** — the AI's single most important observation + > "You were hardest on yourself about things you haven't confirmed are true." + +The Reflection is saved to the Gallery as a distinct type: a Mirror Reflection. + +--- + +## The Kaleidoscope — Perspective + +> *The Kaleidoscope helps you see beauty in what's already there.* + +### Scientific Basis + +The Turn draws on two research pillars. First, Bandura's self-efficacy theory (1977): every reframe is designed to build capability belief, not provide comfort. The AI shifts users from outcome fixation ("Will this work out?") to capability focus ("What can I do about this?") — directly implementing Bandura's finding that efficacy expectations are the strongest predictor of behavioral change. Second, the attentional retraining from Yantis (2008) and Stevens & Bavelier (2012): each Turn is an exercise in redirecting attention from threat-focused perception to opportunity-aware perception. Repeated Turns train the brain's attentional filters to automatically surface alternative interpretations. + +### Concept + +The flagship feature. User inputs a negative thought (a fragment), and Kalei reveals multiple reframed perspectives (patterns). This is the core mechanic — structured, immediate, and satisfying. + +### User Flow + +- **CTA button:** "Turn" (verb — active, simple, one word) +- **Input prompt:** "Drop in a fragment" or "What's on your mind?" +- **Loading state:** A kaleidoscope rotation animation (~1.5 seconds) +- **Results header:** "Here's what the same pieces look like from a new angle" +- **Individual reframes:** Displayed as "Pattern 1," "Pattern 2," "Pattern 3" — each a different arrangement of the same facts +- **Save action:** "Keep this pattern" + +### Turn Tab (Home Screen) + +- Hero area: "What's the fragment?" — text input +- Below: "Turn of the day" — a featured prompt or previous pattern +- Below: "Recent patterns" — quick access to last 3 Turns +- Floating action: Quick Turn button (always accessible) + +### Reframe Styles (Prism) + +Premium users can select a reframing perspective: +- **Stoic** — what would Marcus Aurelius say +- **Compassionate** — self-compassion and kindness angle +- **Pragmatic** — practical next-step focus +- **Growth** — how this builds future strength + +### Prompt Engineering + +``` +System prompt context: +"You are the engine behind Kalei, a kaleidoscope for the mind. +The user gives you a fragment — a negative thought or situation. +Your job is to reveal the patterns — multiple genuine, grounded +perspectives on the same situation. You never change the facts. +You change the angle. + +You are not a therapist. You are not toxic positivity. +You are a kaleidoscope: you show what was already there, +arranged in a way the user hadn't seen before." +``` + +--- + +## The Lens — Direction + +> *The Lens helps you focus on what's ahead.* + +### Scientific Basis + +The Lens is built on three pillars of the research. Locke & Latham's goal-setting theory (2002, 2006) provides the structure: specific, challenging goals with feedback loops consistently outperform vague aspirations. The AI-guided goal creation process implements their specificity principle directly — moving users from "I want to be healthier" to measurable, time-bound commitments. + +Gollwitzer's implementation intentions (1999) power every micro-action the Lens generates. The "if-then" format ("If it's 7am Monday, then I put on my running shoes") dramatically increases follow-through by delegating action initiation to environmental cues rather than willpower. + +The visualization and mental imagery research (Schuster et al. 2011, Liu et al. 2025) informs the Lens's "The View" feature — guided mental rehearsal sessions that are process-oriented (imagining the steps), not just outcome fantasy (imagining the result). Liu et al.'s meta-analysis found optimal dosage at ~10 minutes, 3x per week — informing the suggested visualization cadence. + +### Concept + +If the Kaleidoscope shows you new patterns in what already exists, the Lens focuses your vision on what you're building toward. Goal-setting and manifestation, powered by AI. + +### Vocabulary + +- **Section header:** "Your Lens" +- **Goal creation:** "Set your focus" +- **Daily affirmation:** "Today's focus" +- **Vision board:** "The View" — what you see when you look through the lens +- **Progress check-in:** "Sharpen your focus" +- **Milestone reached:** "Crystal clear" + +### Lens Tab + +- Current focus (active goal) displayed prominently +- Today's affirmation +- Vision board / The View +- Progress tracker with "sharpening" visual metaphor + +### Integration with Other Features + +The Lens connects insights from other features to forward momentum: +- Patterns discovered in the Mirror inform what goals matter +- Reframes from the Kaleidoscope become fuel for goal pursuit +- The Spectrum validates that Lens check-ins correlate with reduced negative patterns + +--- + +## The Spectrum — Intelligence + +> *White light looks simple. The Spectrum shows you everything it's made of.* + +### Scientific Basis + +The Spectrum synthesizes insights from across the research library. The expectation effects literature (Stetler 2014, Pardo-Cabello et al. 2022) provides the theoretical foundation: when users see concrete evidence that reframing works (Turn Impact data), this creates a positive feedback loop where expectations of benefit increase actual benefit. Stetler showed that consistent adherence reinforces positive expectations — the Spectrum's evidence engine accelerates this cycle. + +The habit formation research (Wood & Neal 2007, Wood et al. 2021) informs Rhythm Detection and streak mechanics. Wood et al. found that ~43% of daily behavior is habitual, and that context stability predicts habit formation. The Spectrum tracks not just frequency but context consistency, reinforcing the context-response links that make Kalei usage automatic. + +The attention research (Yantis 2008, Stevens & Bavelier 2012) powers Fragment Pattern tracking. By surfacing which cognitive distortions appear most frequently, the Spectrum makes unconscious attentional biases visible — the same principle as the Mirror, but operating at a longitudinal scale. + +### Concept + +Every wellness app asks you to rate your mood on a scale. Tap a smiley face. Drag a slider. It's self-reported, inaccurate, and most people stop doing it after two weeks because it feels like homework. + +Kalei doesn't need to ask how you feel. **It already knows.** + +Over time, users accumulate weeks or months of Mirror sessions, Turns, and Lens activity. Every word they've written, every fragment detected, every pattern revealed, every reframe they saved or dismissed — it's all data. Rich, personal, longitudinal emotional data that the user generated naturally while using features they already love. + +The Spectrum turns that data into **self-knowledge**. + +### Why "The Spectrum" + +Light enters a prism and exits as a spectrum — the full range of colors that were always present but invisible to the naked eye. The Spectrum takes the raw light of your daily Kalei usage and separates it into its component colors so you can see what's really going on inside. + +### The Five Components + +#### 1. The Emotional Landscape — "The River" + +A visual representation of emotional state over time — not from self-reporting, but from **AI analysis of Mirror sessions, Turns, and Lens check-ins.** + +Every Mirror message and Turn input is analyzed for emotional signatures across six dimensions: + +- **Valence:** Positive ↔ Negative +- **Arousal:** Calm ↔ Activated +- **Certainty:** Confident ↔ Uncertain +- **Agency:** In control ↔ Helpless +- **Social orientation:** Connected ↔ Isolated +- **Temporal focus:** Past-dwelling ↔ Present ↔ Future-focused + +These dimensions are plotted over time as a **flowing gradient visualization** — not a line chart, but a river of color that shifts and blends. Warm colors for activated states, cool for calm, dark for negative, bright for positive. + +**The user sees:** +- The overall color/tone of their week at a glance +- Shifts and transitions (Tuesday was dark and activated → Wednesday calmed after a Turn) +- Long-term trends (past month trending brighter, or a slow slide they hadn't noticed) + +**What they don't see:** Numbers, scores, or ratings. The Spectrum is visual and intuitive, not clinical. + +#### 2. Fragment Patterns — "Your Glass" + +A breakdown of which cognitive distortion types appear most frequently in the user's writing. + +**Visualization:** A faceted gem or crystal with different faces representing different distortion types. The larger the face, the more frequently that pattern appears. The gem evolves over time as patterns shift. + +**Insights delivered in plain language:** + +> "This month, **should statements** made up 34% of your fragments — up from 22% last month. You're putting more pressure on yourself than usual." + +> "**Mind reading** dropped significantly since you started Turning those fragments. You assumed others' thoughts 8 times in January, only twice in February." + +Most people have 2–3 dominant cognitive distortions they don't know about. Seeing them named and tracked over time is genuinely transformative — the kind of insight you'd normally get after months of therapy. + +#### 3. Turn Impact — "Before & After" + +Tracks the measurable effect of reframing on subsequent emotional state. + +The AI compares the emotional tone of Mirror sessions **before and after** a Turn: +- User writes in Mirror (frustrated, catastrophizing) +- User takes a fragment to the Kaleidoscope +- User writes in Mirror again later +- The Spectrum measures the shift + +**What the user sees:** + +> "After Turning a fragment, your next Mirror session is 62% more likely to show increased agency and reduced catastrophizing." + +> "Turns on work-related fragments have the strongest positive effect for you. Relationship fragments take 2–3 Turns before the shift shows up." + +This is the **evidence engine** for Kalei's core thesis: changing the angle actually changes how you feel. Users see the proof in their own data. + +#### 4. Rhythm Detection — "Your Cycles" + +Identifies recurring emotional patterns tied to time. + +> "Your Mirror sessions on Mondays contain 3x more should statements than any other day." + +> "The last week of each month shows elevated anxiety patterns — possibly tied to deadlines or financial cycles." + +> "When you check in with your Lens goals in the morning, your afternoon Mirror sessions show 40% fewer negative fragments." + +The user starts to see their emotional life as a **landscape with terrain** rather than random weather. Some hills are always there. Some valleys are seasonal. + +#### 5. Growth Trajectory — "The Long View" + +The headline metric: how is this person's relationship with their own thinking changing over time? + +**Tracked indicators:** +- Fragment density: distortions per 100 words in Mirror sessions (trending down = growth) +- Self-correction rate: how often users identify their own fragments before Kalei highlights them +- Reframe adoption: how often saved patterns echo in subsequent Mirror writing +- Distortion diversity: whether the user addresses multiple types or gets stuck on one +- Turn-to-insight ratio: how many Turns result in a saved keepsake + +**Visualization:** A single, evolving kaleidoscope pattern representing overall growth. The more you use Kalei, the more complex, colorful, and beautiful the pattern becomes. At month 1, simple and muted. At month 6, intricate and vivid. + +This becomes the **centerpiece of the Spectrum dashboard** — personal growth as a living kaleidoscope pattern. + +### Dashboard Layout + +- **Top: The River** — emotional landscape gradient. Swipe horizontally through time. Tap any point for that day's Mirror session or Turn. +- **Middle: Your Glass** — faceted gem showing fragment distribution. Toggle week/month/all-time. Tap any facet for distortion deep-dive. +- **Bottom: Insights Feed** — scrollable AI-generated insights, refreshed weekly. Each insight is a card with a one-line observation, supporting data, and action suggestion. +- **Floating: Your Pattern** — evolving kaleidoscope pattern, top corner. Tap to expand full-screen. Shareable as a "growth snapshot." + +### Insight Delivery Timing + +The Spectrum doesn't bombard users with data. Insights surface at natural moments: + +**Weekly Reflection** (Sunday evening): "Your Spectrum updated. See what this week's light revealed. 🔮" Opens to a Weekly Spectrum Summary with dominant emotional color, top fragment type, most impactful Turn, one insight, and the week's addition to the evolving pattern. + +**Monthly Deep Dive** (first of each month): Month-over-month comparisons, rhythm detection insights, and growth trajectory updates. + +**In-Context Nudges** within other features: +- Mirror: "You've used the phrase 'I should' 4 times this session. That's a pattern worth noticing." +- After a Turn: "This is the 3rd time you've Turned a work-related fragment this week. The Spectrum can show you more about this pattern." +- Lens: "Your Lens focus on [career growth] aligns with the fragments you've been processing. You're working on the right things." + +--- + +## The Rehearsal — Guided Visualization (Lens Sub-Feature) + +> *The Lens shows you where you're going. The Rehearsal helps you see yourself getting there.* + +### Scientific Basis + +The Rehearsal is the most direct implementation of the visualization and mental imagery research — a gap in the current feature set that the science explicitly calls for. + +**Schuster et al. (2011)** reviewed motor imagery across five disciplines and found that structured mental rehearsal is most effective when: (1) combined with physical practice (not used in isolation), (2) sessions follow a clear protocol, and (3) imagery is vivid, first-person, and process-oriented. Pure outcome fantasy ("imagine yourself on the podium") can actually *decrease* performance by providing premature satisfaction. Process visualization ("imagine yourself preparing, executing, recovering from mistakes") is what drives results. + +**Liu et al. (2025)** meta-analyzed 86 studies with 3,593 athletes and identified an optimal dosage: approximately **10 minutes, 3 times per week, over ~100 days**. Combining imagery with 1-2 additional psychological skills (self-talk, goal setting) produced stronger effects than imagery alone. + +**Seok & Choi (2023)** demonstrated that mental practice activates overlapping neural circuits with actual physical execution — even when the body cannot currently perform the action. This confirms that visualization isn't metaphorical; it's neurological preparation. + +### Concept + +The Rehearsal is a guided visualization feature nested within the Lens. After a user sets a goal, the Rehearsal generates AI-powered, personalized mental rehearsal scripts that walk them through the *process* of achieving it — not just imagining the end state. + +This is not meditation. This is not affirmation. This is **cognitive preparation** — the same technique elite athletes use, backed by the same research, adapted for personal goals. + +### How It Works + +**Entry point:** Within the Lens tab, beneath the active goal. A "Rehearse" button appears alongside "Today's Focus" and "The View." + +**Session structure (following Schuster et al.'s best-practice protocol):** + +1. **Grounding** (~1 min) — Brief settling. Eyes closed or soft focus. "Take a breath. We're going to walk through something together." + +2. **Process visualization** (~5-7 min) — The AI generates a first-person, present-tense script specific to the user's goal and upcoming actions. Multi-sensory: what you see, hear, feel, think. Example for a job interview goal: + + > "It's Tuesday morning. You're walking into the building. Notice the weight of your bag, the sound of your shoes on the floor. You're prepared — you reviewed your notes last night. You sit down across from the interviewer. They ask the question you've been anticipating. You feel a quick pulse of nerves — that's normal, that's your body getting ready. You take a breath, and you begin..." + +3. **Obstacle rehearsal** (~2 min) — The script includes a moment where something goes imperfectly, and the user mentally rehearses recovering. This prevents the toxic positivity trap and builds realistic self-efficacy. + + > "Midway through your answer, you lose your train of thought. You pause. That's fine — you've practiced pausing before. You take a beat, reconnect with your main point, and continue. The interviewer nods." + +4. **Close** (~1 min) — Return to present. Anchor the feeling. "You've just walked through it. Your brain now has a draft of this experience. When the real moment comes, it won't be the first time." + +**Session length:** ~10 minutes (per Liu et al.'s optimal dosage finding). + +**Suggested cadence:** 3x per week, tied to active Lens goals. The app suggests: "You have a Rehearsal ready for [goal]. Best done in the morning." + +### Vocabulary + +- **Feature name:** "The Rehearsal" or "Rehearse" +- **CTA:** "Rehearse" (verb, like "Turn") +- **Session label:** "A Rehearsal" +- **Completion:** "Rehearsal complete. Your brain has a draft." +- **In the Gallery:** Rehearsal sessions get their own visual style — more fluid, less geometric, like light passing through a lens + +### Visual Design (SVG-Native) + +The Rehearsal UI is text-driven — the AI-generated script is the experience, not complex graphics. Visual elements are minimal and SVG-generated: + +- **Background:** A slow, subtle radial gradient animation (CSS-only on an SVG circle) — simulating light focusing through a lens. Deep jewel tones fading inward. +- **Progress indicator:** A simple SVG ring that fills as the session progresses (similar to a meditation timer). Prismatic gradient stroke. +- **Step transitions:** Gentle SVG fade between Grounding → Process → Obstacle → Close, with a small geometric icon per step (a circle, a path, a crack, a diamond). +- **Completion pattern:** A unique SVG pattern generated from the session — simpler and more fluid than Turn patterns. Think concentric lens rings with soft color shifts, procedurally generated from the goal text seed. +- **No custom illustrations, no photography, no complex animations.** The Rehearsal is an intimate, text-focused experience. The visual design supports focus, not spectacle. + +### Key Design Rules + +1. **Always process-oriented, never pure outcome fantasy.** The script walks through steps, not podiums. +2. **Always include obstacle rehearsal.** A visualization without setbacks is toxic positivity in disguise. +3. **Always pair with action.** A Rehearsal without a corresponding micro-action in the Lens is incomplete. After each session: "Now make it real. Here's your next step." +4. **First-person, present tense, multi-sensory.** Per Schuster et al.'s findings. +5. **Personalized to the user's goal and context.** Not generic scripts. The AI uses the goal details, timeline, and any Mirror/Turn data about related anxieties to make the Rehearsal feel personal. + +### Monetization + +| | Free (Kalei) | Prism | +|---|---|---| +| Rehearsal access | 1 per week | Unlimited | +| Script personalization | Basic | Deep (uses Mirror/Turn context) | +| Obstacle rehearsal | ✗ | ✓ | +| Audio playback | ✗ | ✓ (AI-generated narration) | + +### Technical Notes + +The Rehearsal script is generated via the AI gateway using the user's active Lens goal, upcoming actions, and optionally relevant Mirror fragments/Turn history. The prompt must enforce: first-person perspective, present tense, multi-sensory detail, process focus, obstacle inclusion, and ~10 minute reading pace. Output is cached per goal and refreshed when actions change. + +--- + +## The Ritual — Context-Anchored Daily Flow + +> *A kaleidoscope isn't turned randomly. The best patterns come from consistent, deliberate turns.* + +### Scientific Basis + +The Ritual directly implements Wood & Neal's (2007) core finding: habits form through the gradual learning of associations between responses and **context features** (physical settings, time of day, preceding actions). Once formed, perception of the context triggers the habitual response without a mediating goal — the behavior becomes automatic. + +Wood, Mazar & Neal (2021) extended this: ~43% of daily behavior is habitual, not deliberate. Sustained change requires building automatic routines, not just relying on willpower. The single biggest predictor of habit formation is **context stability** — doing the same thing, at the same time, in the same place, in the same sequence. + +Current Kalei features track streaks (measuring repetition) but don't actively **scaffold** the context-response link. The Ritual bridges that gap. + +### Concept + +The Ritual is a timed, sequenced daily flow that chains 2-3 Kalei activities into a single context-anchored routine. Instead of the user deciding each day whether to open Kalei, what to do, and in what order — the Ritual removes all decision points and delivers a pre-structured 5-10 minute experience tied to a specific daily moment. + +The user isn't building three separate habits (Mirror, Turn, Lens). They're building **one habit** — "My morning Ritual" — that contains all three. + +### Ritual Templates + +**The Morning Ritual (~7 minutes)** +Best for: users building a proactive practice + +1. **Check-in** (1 min) — Quick Mirror prompt: "One sentence. How are you showing up today?" +2. **Focus** (2 min) — Lens daily action review: "Here's what's on your plate. Which one matters most?" +3. **Rehearse** (3 min) — Abbreviated Rehearsal for today's key action (shorter than a full Rehearsal session) +4. **Set the angle** (1 min) — One-line intention for the day, saved as a fragment seed + +**The Evening Ritual (~5 minutes)** +Best for: users who need to process and decompress + +1. **Release** (2 min) — Quick Mirror dump: "What are you still carrying from today?" +2. **Turn** (2 min) — AI surfaces the heaviest fragment from the dump and offers a quick Turn +3. **Acknowledge** (1 min) — Lens action review: "What did you complete today?" + Evidence Wall entry + +**The Quick Ritual (~3 minutes)** +Best for: busy days, maintaining the streak + +1. **One Turn** — AI surfaces a prompt based on recent patterns or a random fragment seed +2. **One action** — Lens shows the single most important action for today +3. **Done** — "That's your Ritual. Same pieces. New angle. See you tomorrow." + +### How It Works + +**Setup:** During onboarding (or first week), the user selects a Ritual template and anchors it to a context: +- **When:** "Every morning after my first coffee" / "Every evening before bed" / custom +- **What:** Morning / Evening / Quick +- **Notification:** "Your Ritual is ready" sent at the anchored time + +**The experience:** The Ritual opens as a single, flowing screen — not tabbed navigation between Mirror/Turn/Lens. Each step transitions seamlessly into the next with a gentle visual progression (the kaleidoscope pattern building as they complete each step). No menus, no choices, no friction. Just follow the light. + +**Completion:** "Ritual complete" + updated streak + optional one-line insight. The Ritual pattern (a simpler, more structured pattern than Mirror or Turn patterns) saves to the Gallery. + +### Context Stability Tracking + +Per Wood et al.'s findings, the app tracks not just *whether* the Ritual was completed, but *when* and *how consistently*: + +> "You've completed your Morning Ritual within the same 30-minute window for 12 days. This is becoming automatic." + +> "Your Ritual timing drifted this week — 7am Monday, 9am Wednesday, skipped Friday. Consistency is the engine. Can we lock in a time?" + +This is the most direct implementation of the habit formation science anywhere in the app. + +### Vocabulary + +- **Feature name:** "The Ritual" +- **CTA:** "Start your Ritual" +- **Completion:** "Ritual complete" +- **Streak label:** "X-day Ritual streak" +- **Context anchor:** "Your Ritual time" +- **Notification:** "Your Ritual is ready" (not "Time for your Ritual" — no pressure) + +### Monetization + +| | Free (Kalei) | Prism | +|---|---|---| +| Ritual access | Quick Ritual only | All 3 templates | +| Customization | Fixed template | Customize steps and order | +| Context tracking | Basic streak | Full consistency analytics | +| Ritual patterns in Gallery | ✗ | ✓ | + +### Visual Design (SVG-Native) + +The Ritual is a flowing, minimal experience. No complex UI — just a sequence of steps with clean transitions. + +- **Ritual screen:** A single scrolling view. Each step is a card with a subtle SVG border (thin geometric frame, prismatic gradient stroke). Steps stack vertically, each revealing as the previous completes. +- **Progress visualization:** A simple SVG horizontal bar or arc that fills step-by-step. Each completed step adds a faceted segment in a different jewel tone. Think a prismatic progress bar — 3-5 colored geometric segments filling left to right. +- **Completion state:** All segments filled → the bar pulses once with a soft glow (CSS animation on SVG), then collapses into a small Ritual pattern icon (a simple symmetric SVG — like a mandala made from 3-5 triangles) that saves to the Gallery. +- **Timer overlay:** A minimal SVG circle timer for timed steps (Mirror check-in, Rehearsal). Thin stroke, ambient color. +- **No illustrations, no photography, no Lottie animations.** The Ritual's premium feel comes from spacing, typography, and color — not complexity. Think Apple Health's simplicity meets Kalei's jewel-tone palette. + +### Retention Impact + +The Ritual addresses the week 3-4 retention cliff head-on. By that point: +- The novelty of individual features (Mirror, Turn, Lens) has faded +- But the *Ritual habit* is forming — context cues are starting to trigger automatic behavior +- The user opens Kalei not because they decided to, but because it's 7am and they just poured coffee +- By the time the Spectrum launches (Phase 2), the Ritual has already made daily usage automatic + +This is the difference between an app that relies on motivation (which declines) and one that builds habits (which compound). + +--- + +## The Evidence Wall — Mastery Tracking + +> *A kaleidoscope collects fragments. The Evidence Wall collects proof.* + +### Scientific Basis + +Bandura (1977) identified four sources of self-efficacy, ranked by potency: + +1. **Mastery experiences** — successfully doing the thing (strongest source by far) +2. **Vicarious experience** — watching someone similar succeed +3. **Verbal persuasion** — being told you can do it (what reframes primarily provide) +4. **Physiological states** — interpreting your body's signals as capability vs. inadequacy + +The Turn and Mirror currently operate primarily through **verbal persuasion** (reframes that tell you "you can handle this") — Bandura's *weakest* efficacy source. The Evidence Wall adds the *strongest* source: concrete evidence of past mastery. + +When a user hits a setback and their self-efficacy dips, the most powerful intervention isn't a new reframe. It's their own track record: "Look at what you've already done." + +### Concept + +The Evidence Wall is a dedicated section (accessible from the "You" tab or within the Lens) that automatically collects and curates evidence of the user's growing capability: + +- **Completed micro-actions** from the Lens +- **Turning points** — Turns that produced a saved keepsake +- **Self-corrections** — moments in Mirror sessions where the user caught their own fragment before Kalei highlighted it (detected by self-editing patterns) +- **Streak milestones** — consistency evidence +- **Goal completions** — finished Lens goals +- **Reframe echoes** — instances where language from a saved Turn pattern appeared organically in later Mirror writing (the user internalized the reframe) +- **Spectrum growth markers** — fragment density drops, new distortion types addressed + +### How It Shows Up + +**Passive collection:** The Evidence Wall populates automatically from usage data. The user doesn't need to manually log anything — the evidence accumulates naturally as they use Kalei. + +**Active surfacing — The "Remember" Moment:** When the AI detects a self-efficacy dip (repeated catastrophizing, increased helplessness language in Mirror sessions, abandoned Lens actions), it can surface Evidence Wall entries contextually: + +> **In a Mirror session:** +> "I notice you're being hard on yourself about your ability to follow through. Here's what I've seen: you've completed 23 micro-actions this month, hit your running goal 3 weeks in a row, and last Tuesday you caught a catastrophizing pattern before I even highlighted it. That's your track record." + +> **After a Turn:** +> "This pattern — doubting your capability — has come up before. Last time, you Turned it and saved this keepsake: [displays saved reframe]. Since then, you've completed 4 of the 5 actions you set for yourself." + +**The Wall itself:** A visual timeline or mosaic in the "You" tab. Each evidence type gets its own visual marker (faceted shapes in different colors). The Wall grows denser and more colorful over time — a literal accumulation of proof. + +### Vocabulary + +- **Feature name:** "The Evidence Wall" or "Your Evidence" +- **Section in You tab:** "Your Evidence" +- **Individual entries:** "Proof points" +- **AI surfacing:** "Here's what I've seen" (not "remember when you..." — the AI presents evidence, not nostalgia) +- **Milestone:** "New proof point added to your Wall" + +### Key Design Rules + +1. **Evidence, not cheerleading.** The Wall presents facts ("You completed 23 actions"), not encouragement ("You're doing amazing!"). Bandura's research shows that mastery evidence works because it's *credible* — the user can't argue with their own track record. +2. **Automatic, not manual.** If the user has to log their own wins, it becomes a gratitude journal (which is a different thing). The power is that the evidence accumulates without effort. +3. **Contextual surfacing, not nagging.** The AI only surfaces evidence when it detects a dip in self-efficacy language. Unsolicited "look how great you're doing!" messages feel performative and erode trust. +4. **Concrete and specific.** "23 actions completed" not "you've been consistent." Numbers, dates, specific Turns and reframes. The more specific, the more credible, the stronger the efficacy effect. + +### Integration with Other Features + +| Feature | Evidence Collected | +|---|---| +| **Mirror** | Self-correction moments, reduced fragment density over time | +| **Turn** | Saved keepsakes, reframe echoes in later writing | +| **Lens** | Completed actions, hit goals, streak milestones | +| **Rehearsal** | Completed rehearsals (preparation as evidence) | +| **Ritual** | Consistency streaks, context stability data | +| **Spectrum** | Growth trajectory markers, distortion reduction data | + +### Monetization + +| | Free (Kalei) | Prism | +|---|---|---| +| Evidence collection | Last 30 days | Full history | +| AI surfacing in sessions | ✗ | ✓ | +| Visual Evidence Wall | Basic count | Full timeline visualization | +| Export/share proof points | ✗ | ✓ | + +### Visual Design (SVG-Native) + +The Evidence Wall's visual identity is a growing mosaic — each proof point is a small geometric SVG tile that accumulates into a larger pattern. + +- **Individual proof points:** Small SVG shapes — hexagons, diamonds, triangles — color-coded by source (amber for Mirror self-corrections, emerald for Lens completions, sapphire for Turn keepsakes, amethyst for Spectrum milestones). Simple flat fills with thin borders. No icons, no illustrations — just colored geometric shapes. +- **The Wall view:** A grid/mosaic layout of these shapes in the "You" tab. As proof points accumulate, the mosaic grows denser and more colorful. Early on it's sparse (a few shapes scattered on dark background). After months, it's a rich tapestry. This creates the same "collection" satisfaction as the Gallery but for evidence instead of patterns. +- **Timeline mode:** Toggle from mosaic to a simple SVG timeline — a horizontal line with proof point markers along it. Colored dots on a dark line. Tap any dot to see the detail. +- **AI surfacing card:** When the Evidence Wall surfaces contextually in a Mirror or Turn session, it appears as a simple card with a thin prismatic border, a count, and 2-3 specific proof points. No fancy animations — just clean typography and jewel-tone accents on dark background. +- **No complex data visualizations.** The Evidence Wall is a collection, not a dashboard. Its visual simplicity is intentional — the evidence itself is the feature, not the presentation. + +### Why This Matters + +Without the Evidence Wall, Kalei's self-efficacy building relies entirely on verbal persuasion (reframes). With it, the app deploys Bandura's *strongest* efficacy mechanism. The difference: + +- **Without Evidence Wall:** "You can handle this" (the AI says so) +- **With Evidence Wall:** "You've handled 23 things like this in the last month" (the data says so) + +The second is dramatically more powerful. It shifts self-efficacy from something the app *tells* the user to something the user *knows* because they can see the proof. + +--- + +## The Guide — Active Coaching Layer + +> *A kaleidoscope doesn't turn itself. The Guide is the hand that turns it.* + +### Scientific Basis + +The Guide addresses a critical gap in the existing feature set: the absence of active self-regulation support. Carver & Scheier's (1998) control theory of self-regulation demonstrates that goal pursuit requires a continuous feedback loop — a "test-operate-test-exit" cycle where people compare their current state to their desired state, take corrective action, and re-evaluate. Without this feedback loop, people stall. + +Locke & Latham (2006) explicitly identified feedback as a necessary moderator of goal effectiveness — goals without feedback are goals without traction. Bandura (1977) showed that self-efficacy requires not just mastery experiences but the *recognition* of those experiences as evidence of capability. Left alone, people discount their own progress. + +The Guide implements what the science demands: a proactive AI layer that monitors progress across all features, connects the dots users can't see, and actively steers them deeper into the manifestation chain — not by telling them what to do, but by asking the right questions at the right moments. + +### The Problem It Solves + +Without the Guide, Kalei is **reactive**. The user opens the Turn → types a thought → gets reframes → leaves. Opens the Mirror → writes → fragments get highlighted → session ends. Opens the Lens → sees goal cards → checks milestones. Every interaction follows the same pattern: user initiates, app responds, interaction ends. + +The science describes a **causal chain** — clear goal → attention bias → mental rehearsal → capability belief → if-then plans → habit formation → expectation reinforcement → expanded action. That chain requires active progression coaching. Without it, users get stuck at the surface: they reframe thoughts but never connect those reframes to goals. They set goals but never process the obstacles showing up in their Mirror sessions. They build if-then plans but nobody checks whether the plans are working. + +The Guide is the connective tissue that makes the whole system work as a system. + +### Concept + +The Guide is not a feature the user navigates to. It's an **intelligence layer** that surfaces across all existing features through five distinct interaction patterns: + +1. **Goal Check-Ins** — proactive coaching conversations within the Lens +2. **Cross-Feature Bridges** — connecting patterns across Mirror, Turn, and Lens +3. **Attention Prompts** — daily "notice" exercises tied to active goals +4. **Evidence Interventions** — surfacing proof when self-efficacy dips +5. **Weekly Pulse** — a lightweight reflection that closes the feedback loop + +### Why "The Guide" + +In a kaleidoscope, the guide is the structural element that holds the mirrors at the correct angle. Without it, the mirrors shift randomly and the patterns collapse. The Guide feature holds the user's process in alignment — ensuring the Mirror, Kaleidoscope, Lens, and all connectors work together rather than operating as disconnected tools. + +--- + +### Guide Pattern 1: Goal Check-Ins (Lens) + +**What it is:** A conversational AI interaction within the Lens that proactively reviews goal progress, asks about obstacles, adjusts plans, and celebrates evidence of capability. + +**When it triggers:** +- Scheduled: User's chosen check-in time (set during goal creation) — default once per week +- Contextual: When a milestone date passes (completed or not), when a streak breaks, when 3+ days pass without any Lens activity on an active goal + +**The experience:** + +The check-in opens as a chat-like interface within the goal detail screen — warm, conversational, not clinical. The AI already has context from the user's Lens activity, Mirror sessions, and Turn history. + +**Example flow:** + +> **Kalei:** "Let's check in on your 5K goal. You completed your 3km training run last week — that's a real milestone. How did the 4km attempt go this week?" +> +> **User:** "I skipped it. Work was insane and I just couldn't make myself go." +> +> **Kalei:** "That makes sense — your Mirror sessions this week had a lot of work pressure in them. Let's look at your if-then plan: 'If I feel too tired after work, then I'll put on my shoes and walk 5 minutes — then decide.' Did that situation come up?" +> +> **User:** "Yeah, I thought about it but I was just too drained." +> +> **Kalei:** "Okay. The plan might need adjusting — the trigger is right but the action might be too big for a high-stress week. What if we add a backup: 'If work was overwhelming AND I'm too drained to run, then I'll do a 10-minute walk instead.' Still moving, still building the habit, but lower threshold. Does that feel realistic?" +> +> **User:** "Yeah, actually that's good." +> +> **Kalei:** "Updated. One more thing — you've completed 18 out of 22 planned sessions total. That's an 82% follow-through rate. The science says that matters more than any single missed day. You're building something real." + +**Key design rules:** +1. **Always start with what went well.** Evidence first, obstacles second. This implements Bandura's mastery experience recognition. +2. **Reference real data.** The AI uses specific numbers, dates, and Mirror/Turn content — never generic encouragement. +3. **Adjust plans collaboratively.** The AI proposes modifications to if-then plans based on what actually happened, not what was supposed to happen. This implements Locke & Latham's feedback mechanism. +4. **Close with evidence.** Every check-in ends with a concrete proof point from the Evidence Wall. +5. **Never shame.** Missing a day is data, not failure. The tone is "let's figure out what happened and adjust" — never "you need to try harder." + +**Vocabulary:** +- **CTA:** "Check in" or "Sharpen your focus" +- **Completion:** "Focus sharpened" +- **Notification:** "Time to check in on [goal]. How's it going?" + +--- + +### Guide Pattern 2: Cross-Feature Bridges + +**What it is:** The AI connects patterns it detects across Mirror sessions, Turns, and Lens goals — surfacing relationships the user hasn't explicitly made. + +**When it triggers:** +- When 3+ Mirror sessions or Turns in a 7-day window share a common theme that maps to an existing Lens goal (reinforcement bridge) +- When 3+ Mirror sessions or Turns in a 7-day window share a common theme that does NOT map to any existing goal (discovery bridge) +- When a saved Turn reframe directly contradicts a recurring Mirror pattern (integration bridge) + +**Example — Reinforcement Bridge:** + +The user has a Lens goal about public speaking confidence. Over the past week, they've Turned two work-presentation fragments and written a Mirror session about a team meeting where they stayed quiet. + +> **Surfaces as a card at the top of the Turn tab or Lens tab:** +> +> **◇ A pattern is forming** +> "You've been processing a lot about speaking up at work this week — two Turns and a Mirror session. Your Lens goal about presentation confidence is directly connected. Want to do a Rehearsal for your next team meeting?" +> +> **[Start Rehearsal]** · **[Not now]** + +**Example — Discovery Bridge:** + +The user has no career-related goal, but their last 4 Mirror sessions have all touched on job dissatisfaction and their last 2 Turns were about workplace frustration. + +> **Surfaces as a card at the top of the Mirror tab:** +> +> **◇ Something keeps coming up** +> "Work has been on your mind a lot lately — it's come up in 4 Mirror sessions and 2 Turns this week. Would it help to focus some of that energy? You could set a Lens goal around what you actually want your work life to look like." +> +> **[Open Lens]** · **[Just noticing]** + +**Example — Integration Bridge:** + +The user saved a Turn reframe 2 weeks ago: "One rough meeting doesn't define my skills." But in today's Mirror session, they wrote "I'm clearly not cut out for leadership." + +> **Surfaces inline in the Mirror session:** +> +> **◇ You've seen this differently before** +> Two weeks ago, you Turned a similar fragment and saved this keepsake: *"One rough meeting doesn't define my skills."* Today's writing tells a different story. Both views are real. Which one has more evidence behind it? +> +> **[See your Evidence Wall]** · **[Continue writing]** + +**Key design rules:** +1. **Never interrupt flow.** Bridges appear as cards before a session starts or after it ends — never mid-stream in a Mirror session or Turn. +2. **Maximum one bridge per day.** These are insights, not notifications. Overuse kills the signal. +3. **Always offer an exit.** "Not now" and "Just noticing" are always available. The Guide suggests; the user decides. +4. **Use the user's own words.** When referencing Mirror/Turn content, quote their actual phrasing — this makes the bridge feel personal, not algorithmic. + +--- + +### Guide Pattern 3: Attention Prompts (Lens) + +**What it is:** Daily micro-exercises that train the user to notice goal-relevant information in their real life — implementing Step 4 (Notice Differently) from the science foundation. + +**When it triggers:** +- Delivered once daily at the user's chosen notification time +- Tied to the active Lens goal +- Content rotates based on which step of the manifestation chain the user is in + +**The experience:** + +A notification arrives: "Your Lens has a focus for today." Opening it shows a simple card in the Lens tab: + +> **Today's Focus: Notice** +> +> "Today, notice one moment where you feel physically energized — even briefly. It could be walking up stairs easily, finishing a task with energy left over, or catching yourself standing taller. Don't do anything about it. Just notice." +> +> *For your goal: Run a 5K without stopping* +> +> **[Got it]** +> +> *Later, log what you noticed:* +> **[Log a moment]** + +**When the user logs a moment:** + +> **You noticed:** "After lunch I actually felt like taking the stairs instead of the elevator. First time I've done that in months." +> +> "That's evidence. Your body is changing and you're starting to notice. Added to your Evidence Wall." + +**How prompts evolve through the chain:** + +| Manifestation Step | Prompt Type | Example | +|---|---|---| +| Step 2: See It | Vision prompt | "Picture yourself crossing that finish line. What are you wearing? Who's there?" | +| Step 3: Believe It | Capability prompt | "Think of the last time you pushed through something physical when you wanted to quit. What kept you going?" | +| Step 4: Notice | Awareness prompt | "Today, notice one moment of physical strength or energy." | +| Step 5: Act | Action prompt | "Your if-then plan: 'If it's 6pm, put on running shoes.' How did it go?" | +| Step 6: Compound | Reflection prompt | "You've run 3 times this week. What's different about your mornings now vs. a month ago?" | + +**Key design rules:** +1. **One per day, maximum.** Attention prompts work through gentle repetition, not bombardment. +2. **Tied to active goals.** Never generic. Always references the user's specific goal and context. +3. **Progress through the chain.** Early prompts focus on vision and belief. Mid-stage prompts focus on noticing and acting. Late-stage prompts focus on compounding and reflection. The AI selects based on how far along the user is. +4. **Logging feeds Evidence Wall.** Every noticed moment, every completed action, every reflection becomes a proof point. + +--- + +### Guide Pattern 4: Evidence Interventions + +**What it is:** Proactive surfacing of Evidence Wall data during moments of low self-efficacy — detected through Mirror sessions and Turns. + +**When it triggers:** +- When Mirror session language shows increased helplessness, hopelessness, or capability doubt (detected via real-time sentiment analysis) +- When a Turn input contains self-efficacy language matching a theme where the user has significant evidence +- When a user abandons a Lens goal or marks multiple actions as incomplete + +**The experience:** + +This is described in the Evidence Wall section, but the Guide specifies exactly how the AI detects the trigger and chooses what evidence to surface. + +**Detection signals (any 2+ in combination):** + +| Signal | Source | Example | +|---|---|---| +| Helplessness language | Mirror | "I can never stick to anything" | +| Increased "always/never" frequency | Mirror/Turn | "Nothing I try ever works" | +| Capability doubt | Turn input | "I'm not the kind of person who..." | +| Goal abandonment behavior | Lens | 5+ days no activity on active goal | +| Streak break + no return | Ritual | Streak broken 3+ days ago, no Ritual since | +| Negative comparison | Mirror | "Everyone else seems to manage this easily" | + +**Response calibration:** + +The Guide doesn't dump the entire Evidence Wall. It selects 2-3 **specific, relevant** proof points that directly counter the expressed doubt. + +> **User writes in Mirror:** "I keep setting goals and then abandoning them. I'm just not a follow-through person." +> +> **Guide response (inline card, after session ends):** +> +> **◇ Here's what I've seen** +> "You said you're not a follow-through person. Your evidence says something different: +> - You completed 18 of 22 planned training sessions (82% follow-through) +> - You've maintained a 14-day Mirror streak — that's consistency +> - Last month you finished all 5 micro-actions for your reading goal +> +> You're not someone who doesn't follow through. You're someone who's hard on themselves when they miss." + +**Key design rules:** +1. **Only intervene when evidence exists.** If the user genuinely has no track record yet, the Guide doesn't fabricate encouragement. Instead: "You're just getting started. Let's build some evidence together." +2. **Evidence, never cheerleading.** Numbers, dates, specific actions. Not "You're doing great!" The credibility is in the specificity. +3. **Maximum once per session.** One intervention, then back off. Overdoing it feels surveillance-like. +4. **Gentle framing.** The Guide presents evidence as "here's what I've noticed" — never "you're wrong about yourself." The user draws their own conclusion. + +--- + +### Guide Pattern 5: Weekly Pulse + +**What it is:** A lightweight end-of-week reflection that closes the self-regulation feedback loop — the user reports how the week felt, the AI shows how the data reads, and together they calibrate for the next week. + +**When it triggers:** +- Once per week, on the user's chosen day (default: Sunday evening) +- Notification: "Your weekly Pulse is ready." + +**The experience:** + +Opens as a dedicated flow — a single screen with 3 steps: + +**Step 1: Self-Report (30 seconds)** + +> "How did this week feel?" +> +> A simple 5-point scale using the Kalei visual language — not smiley faces, but fragment states: +> - ◇ (dim, cracked) — "Rough" +> - ◇ (muted) — "Harder than usual" +> - ◇ (neutral) — "Steady" +> - ◇ (glowing) — "Good momentum" +> - ◇ (brilliant, faceted) — "Breakthrough week" +> +> Optional: one-sentence write-in. "If you want to say more:" + +**Step 2: The AI's Read (30 seconds)** + +> "Here's what I noticed this week:" +> +> - "You did 4 Turns — all work-related. That's a theme." +> - "Your Mirror sessions showed increasing agency through the week — Monday was heavy, Thursday felt lighter." +> - "You completed 3 of 4 planned actions on your 5K goal." +> - "Your catastrophizing frequency dropped for the second week in a row." +> +> If there's a gap between self-report and AI read: +> "You said this was a rough week, but your data shows real progress on two fronts. Sometimes the feeling lags behind the evidence." + +**Step 3: Next Week's Focus (30 seconds)** + +> "For next week, I'd suggest:" +> +> - "One Rehearsal session for your 5K — you haven't done one in 10 days" +> - "Keep the Mirror momentum — your streak is at 14 days" +> - "Your if-then plan for rainy days hasn't been tested yet. Let's see if it holds." +> +> **[Sounds good]** · **[Adjust]** + +**Key design rules:** +1. **Under 90 seconds total.** This is a pulse check, not a therapy session. +2. **Self-report first, then AI read.** The user's perception matters. The AI's data is a complement, not a correction. +3. **Always surface the gap.** When self-report and data diverge, name it gently. This is one of the most powerful coaching moments. +4. **End with forward momentum.** Never end on analysis. End with "here's what to focus on next week." +5. **Feeds Spectrum.** The self-report data + AI read create a rich longitudinal dataset for the Spectrum intelligence layer. + +--- + +### Guide — Integration with Existing Features + +| Feature | How the Guide Enhances It | +|---|---| +| **Turn** | Turn results now include an if-then micro-action card and a "Connect to Lens" option. Cross-feature bridges surface at the top of the Turn tab when patterns emerge. | +| **Mirror** | Evidence interventions surface inline when low self-efficacy is detected. Integration bridges appear when saved reframes contradict current Mirror writing. Session reflections now include a "The Guide noticed..." section with cross-feature connections. | +| **Lens** | Goal check-ins add a conversational coaching layer to every goal. Attention prompts deliver daily focus exercises. Goal detail screens now show a "Coaching" section with check-in history. | +| **Ritual** | The Ritual's evening template now includes a Guide-powered "What did you notice today?" logging step. Morning template includes the day's attention prompt. | +| **Evidence Wall** | The Guide is the primary mechanism that surfaces evidence contextually. Without the Guide, the Evidence Wall is passive storage. With it, evidence becomes an active coaching tool. | +| **Gallery** | Cross-feature bridges can reference saved keepsakes, making the Gallery a tool for the Guide's integration bridges. | +| **Spectrum** | Weekly Pulse data enriches Spectrum analytics. The Guide's cross-feature pattern detection feeds Spectrum's long-term intelligence. | + +### Guide — Vocabulary + +| Term | Usage | +|---|---| +| **Check-in** | "Time to check in on your goal" | +| **Pulse** | "Your weekly Pulse is ready" | +| **Focus** | "Today's focus: Notice one moment of..." | +| **Bridge** | (Internal term) — users see "A pattern is forming" or "Something keeps coming up" | +| **Evidence** | "Here's what I've seen" | +| **Sharpen** | "Let's sharpen your focus for next week" | + +### Guide — Monetization + +| | Free (Kalei) | Prism | +|---|---|---| +| Goal check-ins | 1 per month per goal | Weekly per goal + on-demand | +| Cross-feature bridges | Basic (discovery bridges only) | All 3 bridge types | +| Attention prompts | 3 per week | Daily | +| Evidence interventions | ✗ | ✓ | +| Weekly Pulse | Simplified (self-report only, no AI read) | Full Pulse with AI analysis and next-week focus | + +### Guide — Visual Design (SVG-Native) + +The Guide doesn't have its own dedicated screen — it manifests through cards, modals, and conversation interfaces within existing features. Its visual identity should be consistent and recognizable: + +- **Guide cards:** A distinctive thin border using a prismatic gradient (cycling through all jewel tones — amethyst → sapphire → emerald → amber) that distinguishes Guide surfaces from feature-specific cards. This prismatic border signals "the Guide is connecting something." +- **Guide icon:** A small faceted diamond (◇) with a subtle directional element — like a compass arrow or a gentle pulse — indicating the AI is actively steering, not just reflecting. Used in notification badges and card headers. +- **Check-in interface:** Chat-like conversation within the Lens goal detail. User messages in dark bubbles (matching Mirror style), Guide responses in cards with the prismatic border. Clean, warm, conversational. +- **Weekly Pulse:** A single flowing screen with 3 steps. The fragment-state scale uses SVG diamonds at 5 opacity/glow levels. The AI read appears as a clean list with jewel-tone accent dots. The next-week focus uses emerald-accented cards (forward momentum = Lens color). +- **Bridge cards:** Half-height cards that slide in at the top of a feature screen. Prismatic border, the user's own quoted text in italics, and 1-2 clear CTAs. + +### Why This Matters + +Without the Guide, Kalei is a collection of powerful but disconnected tools. Users can reframe thoughts, journal, set goals, visualize, and track habits — but nobody is watching the whole picture. Nobody is saying "I notice your Mirror sessions keep circling back to the same theme — should we do something about that?" Nobody is asking "How did your if-then plan actually work in the real world?" Nobody is closing the loop between what the user *processes* and what the user *does*. + +The Guide is the difference between an app that **reacts to problems** and an app that **walks someone through growth.** It turns Kalei from a toolkit into a coach. + +The scientific justification is clear: Carver & Scheier's self-regulation theory shows that progress requires continuous comparison between current state and goal state, with corrective action in between. Locke & Latham proved that goals without feedback produce no improvement. Bandura demonstrated that mastery evidence only builds self-efficacy when it's *recognized as evidence*. The Guide implements all three. + +--- +--- + +# Experience Design + +--- + +## Visual Design Language + +### SVG-First Design Philosophy + +Kalei's visual identity is built to be implemented without external designers or complex asset pipelines. Every visual element should be achievable with **SVGs (hand-crafted or procedurally generated), CSS gradients, and minimal animation**. The premium feel comes from restraint — jewel tones on dark backgrounds, geometric precision, generous spacing, and quality typography. Not from illustrations, photography, or complex motion graphics. + +**This means:** +- All patterns (Turn, Mirror, Rehearsal, Ritual, Evidence Wall) are procedurally generated SVGs using the input text as a seed +- All icons are geometric SVG shapes — faceted, angular, simple +- All backgrounds use CSS/SVG gradients — no raster images +- All animations are CSS transitions on SVG elements — no Lottie, no After Effects +- The "premium" feel comes from: dark backgrounds, jewel-tone color palette, precise geometric shapes, quality typography, and intentional negative space + +### The Kaleidoscope Aesthetic + +The visual identity evokes the feeling of looking through a kaleidoscope without being literal or childish. + +**Color Palette:** +- **Primary:** Deep jewel tones — amethyst purple (#7B2D8E), sapphire blue (#1E3A5F), emerald green (#2D5F3E) +- **Secondary:** Warm golds and soft amber (#D4A574, #C8956C) (the light passing through glass) +- **Background:** Near-black (#0A0A0F) or deep navy (#0D1117) (the dark tube of a kaleidoscope — fragments shine against darkness) +- **Accent:** Prismatic gradients for highlights and CTAs (linear-gradient sweeps through the jewel tones) +- **Fragment highlight:** Warm amber glow (#D4A574 at 40% opacity) + +**Why dark backgrounds:** A kaleidoscope works by reflecting light against darkness. The dark UI makes colorful elements pop — and positions Kalei as premium, not bubbly. + +**Avoid:** Pastel wellness aesthetic. No sage green, no cream, no watercolor blobs. Kalei is jewel-toned, rich, and confident. + +**Typography:** +- Clean, modern sans-serif for body text (clarity, legibility) — Inter or similar +- One geometric or slightly decorative font for headlines (faceted, angular — like cut glass) — consider Lexend, Space Grotesk, or similar geometric sans-serif + +**Iconography:** +- Geometric and faceted — hexagons, triangles, crystalline shapes — all SVG +- Avoid circles and soft curves (that's every other wellness app) +- Subtle symmetry in icon design (mirrors the symmetry of kaleidoscope patterns) +- All icons deliverable as single-path SVGs with stroke or fill in brand colors + +--- + +## Navigation & Information Architecture + +### Tab Bar (5 tabs) + +| Icon | Label | Function | +|------|-------|----------| +| ◇ (geometric shard) | **Turn** | The Kaleidoscope — quick structured reframe | +| ✦ (hexagonal mirror) | **Mirror** | Freeform notebook with AI awareness | +| ◎ (lens/circle) | **Lens** | Goals, focus, and manifestation | +| ▦ (grid of patterns) | **Gallery** | History of all patterns and reflections | +| ● (profile) | **You** | Settings, stats, subscription, profile | + +### Gallery Tab + +- Grid view of kaleidoscope patterns, each linked to a saved reframe or Mirror Reflection +- Filterable by date, mood tag, or theme +- Tap to expand: see original fragment, patterns revealed, and notes +- Option to reshare or re-Turn (reframe same thought for fresh perspectives) + +### You Tab + +- Streak counter: "X-day turning streak" +- Stats: Total turns, patterns saved, most common themes +- Settings, subscription management +- Spectrum access (Prism users, Phase 2) + +--- + +## Signature Animations + +### The Turn (Core Animation) + +The most important animation in the app. Triggered when a user submits a thought for reframing: + +1. **Input phase:** Fragment icon — a single angular shard +2. **Processing phase:** The shard begins to rotate and multiply (kaleidoscope turning). Smooth, 1.5–2 seconds +3. **Reveal phase:** Fragments settle into a symmetric pattern. Reframed perspectives appear beneath + +This animation should become iconic — the "Kalei Turn" — recognizable in screenshots, marketing, and social media. + +### Technical Specs + +- **Turn animation:** 1.5s ease-in-out rotation, fragments multiplying from 1→6→full symmetry +- **Loading shimmer:** Prismatic color shift across a geometric skeleton screen +- **Tab transitions:** Subtle faceted wipe (diagonal geometric transition) +- **Pattern reveal:** Fragments drift into position with slight parallax depth (0.3s stagger per fragment) +- **Fragment highlight (Mirror):** Amber glow fading in left-to-right after message sent, single subtle pulse, then ◇ icon appears + +--- + +## Pattern System + +### Procedural Generation + +Each reframing session generates a unique kaleidoscope pattern: + +- **Input text as seed** — same thought always generates the same base pattern (creates personal connection) +- **Reframe variant as rotation** — Pattern 1, 2, 3 are visual rotations of the base +- **Render using Canvas/WebGL** in React Native (or pre-rendered SVG) +- **Deterministic** — reopening a saved reframe shows the same pattern +- **Export:** 1080×1920 for Stories, 1080×1080 for feed posts + +### Pattern Types + +| Source | Visual Style | Save Location | +|--------|-------------|--------------| +| **Turn pattern** | Sharp, geometric, high-contrast. Angular fragments in full symmetry. | Gallery → Turns | +| **Mirror Reflection** | Softer geometry, organic curves blended with facets. Amber-dominant. | Gallery → Reflections | +| **Growth pattern** (Spectrum) | Evolving complexity over time. Starts simple, gains layers and color range. | Spectrum dashboard | + +### Pattern Cards (Sharing) + +When a user saves a reframe, they can generate a **Pattern Card** — a shareable image featuring their unique pattern, the reframed thought (never the original negative thought), and subtle Kalei branding. Designed for Instagram Story and iMessage formats. + +### "Turn It" Sharing + +A user can share a prompt with a friend: "Turn this fragment" — challenging someone else to reframe a thought. This introduces new users through a natural, non-spammy mechanic. + +### Community Gallery (Future) + +An opt-in public gallery where users share their best patterns anonymously. Browse how other people turned fragments into patterns. Upvote the most powerful reframes. + +--- + +## Onboarding Flow + +### Scientific Note on Onboarding + +The onboarding serves a dual purpose grounded in the placebo/expectation research (Pardo-Cabello et al. 2022, Stetler 2014). First, it creates a mastery experience (Bandura 1977) within 60 seconds — the user successfully reframes a real thought, building immediate self-efficacy. Second, it primes legitimate expectation effects: the experience of "this actually works" on the very first use sets up the positive expectation-behavior loop that Stetler identified as the mechanism behind adherence benefits. + +The onboarding teaches the metaphor through experience, not explanation. + +**Screen 1 — The Fragment** +Visual: A single shard of colored glass on a dark background. +> **"This is a thought."** +> *On its own, it can feel sharp. Random. Hard to make sense of.* + +**Screen 2 — The Turn** +Visual: The shard multiplies and rotates into a kaleidoscope pattern. Animated. +> **"But change the angle..."** +> *...and the same piece becomes part of something beautiful.* + +**Screen 3 — The Reveal** +Visual: A full, stunning kaleidoscope pattern fills the screen. +> **"Kalei doesn't change your reality."** +> *It changes how you see it.* + +**Screen 4 — First Turn (Interactive)** +> **"Let's try your first Turn."** +> *Type something that's been weighing on you.* + +The user types a real negative thought. Kalei processes it and returns 2–3 reframed perspectives. Core value proposition experienced within 60 seconds. + +**Screen 5 — Welcome** +> **"Welcome to Kalei."** +> *Every day is a new turn.* + +--- +--- + +# Engagement & Monetization + +--- + +## Notifications & Engagement Copy + +### Scientific Note on Engagement Design + +All engagement mechanics are grounded in Wood & Neal's habit formation research (2007, 2021). Notifications are timed to reinforce context-response links (same time, same trigger → same behavior). Streak tracking measures the repetition necessary for habit crystallization. The goal is automaticity — the point where opening Kalei becomes a reflexive response to context cues, not a willpower-dependent decision. Stetler (2014) further supports this: consistent adherence creates a positive expectation-behavior feedback loop that compounds over time. + +### Daily Prompt (Push Notification) + +Rotate through styles: +- "Ready for today's Turn? 🔮" +- "Same pieces, new angle. What fragment are you carrying today?" +- "Your Gallery is growing. Add today's pattern." +- "The glass hasn't changed. But the view can. Take a Turn." + +### Streak Maintenance + +- Day 3: "Three days of turning fragments into patterns. Keep going." +- Day 7: "A week of new angles. Your Gallery is filling up." +- Day 30: "30 days. 30 Turns. You're seeing things most people never will." +- Streak broken: "The kaleidoscope is still here when you're ready. No pressure." + +### Milestone Celebrations + +- First Turn: "Your first pattern. This is where it starts." +- 10th Turn: "10 fragments turned into 10 beautiful patterns." +- 50th Turn: "You've looked at 50 hard things and found something worth keeping in every one." +- 100th Turn: "100 Turns. You don't just see the bright side — you see every side." + +### Mirror-Specific Prompts + +For days when the user opens the Mirror but doesn't know what to write: +- "What happened today that you're still thinking about?" +- "What would you say to a friend if they were feeling what you're feeling?" +- "What's one thing you're avoiding thinking about?" +- "Describe your mood in a sentence. Then ask yourself why." + +### Spectrum Notifications (Phase 2) + +**Weekly:** +- "Your Spectrum shifted this week. Come see the colors." +- "7 days of fragments and patterns. Here's what the light reveals." + +**Monthly:** +- "A month of Turns. Your Spectrum has a story to tell." +- "January's light, separated into its colors. Your monthly Spectrum is ready." + +**Milestone Insights:** +- "Your fragment density dropped below 5 per 100 words for the first time. You're catching yourself." +- "3 consecutive weeks of increasing agency in your writing. Something shifted." +- "You haven't catastrophized in 12 days. That's your longest streak." + +**Growth Pattern Evolution:** +- "Your pattern grew a new layer this month. Tap to see it." +- "Remember your first pattern? Compare it to today's. Look how far you've come." + +### Empty States + +| Screen | Copy | +|--------|------| +| Gallery (no saves) | "Your Gallery is waiting. The next pattern you save will appear here." | +| Mirror (first open) | "Start writing. Say whatever's on your mind. Kalei will listen." | +| Lens (no goal set) | "What are you focusing on? Set your first Lens." | +| Turn history (new user) | "Every kaleidoscope starts with a single turn." | +| Keepsakes (empty) | "No keepsakes yet. When a pattern feels worth keeping, you'll find it here." | + +--- + +## Retention Strategy + +### The Spectrum as Retention Engine (Phase 2) + +The Spectrum solves the biggest problem in wellness apps: **the drop-off after initial novelty fades.** + +**Week 1–2:** Users are engaged with the Mirror and Kaleidoscope. Everything is new. + +**Week 3–4:** Novelty fades. This is where most wellness apps lose people. + +**With the Spectrum** (launched when early users hit this exact window): + +- "Your first Spectrum is ready" re-engages users with a new reason to open the app +- The evolving pattern creates **collection psychology** — users want to see it grow +- Weekly insights create a **recurring appointment** with the app +- Growth trajectory shows **concrete progress** — "this is working" evidence +- Fragment tracking creates **self-competition** — users try to beat their own patterns +- Monthly deep dives become **anticipated events** — not notifications to dismiss + +The Spectrum turns Kalei from a tool you use when you feel bad into a **dashboard you check because you're curious about yourself.** That's the difference between reactive usage (declining) and proactive usage (compounding). + +### Mirror Streaks & Fragment Tracking + +Mirror streaks track separately from Turn streaks — Mirror sessions tend to be longer and more personal, making them a higher engagement signal. + +The Gallery shows **fragment patterns over time**: +- "This month, your most common fragment type was **should statements**" +- "You've reduced catastrophizing by 40% compared to last month" + +This turns the Mirror from a journal into a **self-awareness engine.** Users can literally see their thinking patterns change over time. + +### Spectrum Launch Sequence + +**Pre-Launch (2 weeks before):** +> "You've completed [X] Turns and [Y] Mirror sessions. Something new is coming that turns all of that into self-knowledge. Stay tuned." + +**Launch Day:** +> "The Spectrum is here. Every Turn you've taken, every fragment you've noticed — it all means something. See your full emotional landscape for the first time." + +Open to a dramatic reveal of their personal Spectrum — the river visualization populating with historical data, the gem forming facets, the evolving pattern appearing. This should be a **wow moment.** + +--- + +## Monetization + +### Tier Structure + +| | **Kalei** (Free) | **Kalei Prism** ($7.99/mo) | +|---|---|---| +| **Kaleidoscope (Turn)** | 3 Turns per day | Unlimited | +| | Basic pattern generation | Advanced reframe styles (Stoic, Compassionate, Pragmatic, Growth) | +| | | Custom pattern themes | +| **Mirror** | 2 sessions per week | Unlimited | +| | Basic highlighting (3 distortion types) | Full spectrum (all 10 types) | +| | 1 inline reframe per session | Unlimited reframes | +| | Summary only | Full Reflection with insight | +| | | Fragment tracking over time | +| | | Export sessions | +| **Lens** | Basic goal setting | Full Lens with AI-powered affirmations | +| | | Vision board / The View | +| **Rehearsal** | 1 per week | Unlimited | +| | Basic script | Deep personalization (uses Mirror/Turn context) | +| | | Obstacle rehearsal + audio playback | +| **Ritual** | Quick Ritual only | All 3 templates (Morning/Evening/Quick) | +| | | Customize steps and order | +| | Basic streak | Full consistency analytics | +| **Evidence Wall** | Last 30 days | Full history | +| | | AI surfacing in sessions | +| | | Full timeline visualization | +| **Gallery** | Last 30 days | Full history | +| | | Export and share patterns | +| **Spectrum** | Simplified weekly summary (1 insight, no visuals) | Full dashboard with all 5 components | +| | Fragment type counts (basic numbers) | Weekly and monthly deep dives | +| | | Growth trajectory and evolving pattern | +| | | Rhythm detection + Turn impact | + +**Why "Prism":** A prism takes a single beam of light and splits it into its full spectrum. Kalei Prism gives you the full spectrum of features. + +**Upgrade CTAs:** +- "See the full spectrum" +- "Unlock your Prism" +- (Spectrum-specific): "You've written 47 Mirror sessions and completed 23 Turns. There's a story in that data. See your full Spectrum." + +**Pricing Display:** +> **Kalei Prism — $7.99/month** +> *Unlimited Turns. Full Gallery. The Lens. Your complete spectrum.* + +The free tier gives enough access to experience the value. The paywall hits at the point where the user wants **depth and consistency** — exactly when they're most likely to convert. The Spectrum deepens this further in Phase 2 by requiring usage history to be valuable — by the time a user has enough data, they've already experienced Kalei's core value and are primed to convert. + +--- +--- + +# Technical Architecture + +--- + +## AI Processing Pipeline + +### Mirror — Fragment Detection + +Each message the user sends triggers a lightweight AI analysis: + +``` +User message → Claude API call → Returns: +{ + "fragments": [ + { + "text": "She probably thinks I'm not cut out for this role", + "start_index": 89, + "end_index": 143, + "distortion_type": "mind_reading", + "distortion_label": "Mind reading", + "distortion_description": "Assuming someone else's thoughts without evidence", + "confidence": 0.87 + } + ] +} +``` + +**Confidence threshold:** Only highlight fragments with confidence > 0.75 to avoid false positives. A false positive would erode trust quickly. + +**Latency:** Analysis should complete within 1–2 seconds after message sent. Highlights appear with a subtle fade-in. + +### Mirror — Reframe Generation (On Tap) + +When user taps a highlighted fragment: + +``` +Input: fragment text + surrounding context + distortion type +Output: { + "distortion_explanation": "Plain language explanation", + "reframe": "1-2 sentence alternative perspective", + "full_turn_prompt": "Pre-filled prompt for Kaleidoscope" +} +``` + +--- + +## Database Schema + +### Mirror Tables + +```sql +CREATE TABLE mirror_sessions ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + started_at TIMESTAMPTZ DEFAULT NOW(), + ended_at TIMESTAMPTZ, + reflection_summary TEXT, + reflection_insight TEXT, + pattern_seed TEXT, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE TABLE mirror_messages ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + session_id UUID REFERENCES mirror_sessions(id), + content TEXT NOT NULL, + sequence_order INTEGER, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE TABLE mirror_fragments ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + message_id UUID REFERENCES mirror_messages(id), + fragment_text TEXT NOT NULL, + start_index INTEGER, + end_index INTEGER, + distortion_type VARCHAR(50), + confidence FLOAT, + was_tapped BOOLEAN DEFAULT FALSE, + was_reframed BOOLEAN DEFAULT FALSE, + reframe_text TEXT, + created_at TIMESTAMPTZ DEFAULT NOW() +); +``` + +### Spectrum Tables (Phase 2) + +```sql +CREATE TABLE spectrum_session_analysis ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + session_id UUID REFERENCES mirror_sessions(id), + session_date DATE NOT NULL, + valence FLOAT, -- -1 (negative) to 1 (positive) + arousal FLOAT, -- -1 (calm) to 1 (activated) + certainty FLOAT, -- -1 (uncertain) to 1 (confident) + agency FLOAT, -- -1 (helpless) to 1 (in control) + social_orientation FLOAT, -- -1 (isolated) to 1 (connected) + temporal_focus FLOAT, -- -1 (past) to 0 (present) to 1 (future) + fragment_count INTEGER, + word_count INTEGER, + dominant_distortion VARCHAR(50), + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE TABLE spectrum_turn_analysis ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + turn_id UUID REFERENCES turns(id), + turn_date DATE NOT NULL, + pre_valence FLOAT, + post_valence FLOAT, + distortion_type VARCHAR(50), + reframe_saved BOOLEAN, + topic_cluster VARCHAR(100), + created_at TIMESTAMPTZ DEFAULT NOW() +); + +CREATE TABLE spectrum_weekly ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + week_start DATE NOT NULL, + avg_valence FLOAT, + avg_arousal FLOAT, + avg_agency FLOAT, + total_fragments INTEGER, + total_turns INTEGER, + total_mirror_sessions INTEGER, + dominant_distortion VARCHAR(50), + distortion_distribution JSONB, + fragment_density FLOAT, + turn_impact_score FLOAT, + insight_text TEXT, + created_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, week_start) +); + +CREATE TABLE spectrum_monthly ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + month_start DATE NOT NULL, + growth_score FLOAT, + rhythm_insights JSONB, + month_over_month_delta JSONB, + top_fragment_types JSONB, + most_impactful_turn UUID, + pattern_complexity_score FLOAT, + narrative_summary TEXT, + created_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, month_start) +); +``` + +### Data Processing + +Spectrum analysis runs as a **background job**, not in real-time: +- After each Mirror session ends, emotional dimensions are computed and stored as numerical vectors — not raw text +- Fragment types are already captured during Mirror sessions +- Weekly aggregation job computes trends, rhythms, and insights +- The Spectrum dashboard reads from aggregated data only + +--- + +## Privacy & Safety + +Mirror and Spectrum content is the most personal data in the app. Trust is non-negotiable. + +### Principles + +1. **End-to-end encryption** for all Mirror content at rest +2. **No content used for model training** — explicit policy +3. **Local-first option** (future): Allow users to keep Mirror data on-device only +4. **Easy deletion**: User can delete any session or all Mirror data at any time +5. **Spectrum analyzes aggregated patterns, never exposes raw content.** It shows "your catastrophizing increased this week" — never "you wrote 'my life is falling apart' on Tuesday" +6. **No Spectrum data leaves the user's account.** Not for model training, not for research, not for anything +7. **Users control the analysis window.** They can exclude any session or Turn. They can limit analysis to the last 30/60/90 days +8. **Full deletion.** "Reset my Spectrum" erases all analyzed data and starts fresh +9. **Transparency.** A "How this works" section explains exactly what the AI analyzes and what it doesn't + +### Content Safety + +If AI detects crisis language (self-harm, suicidal ideation), surface crisis resources immediately — not as a highlight/reframe, but as a dedicated intervention with hotline numbers and a warm handoff message. Kalei never reframes crisis-level distress. These are not fragments to be Turned. They are signals to provide immediate support. + +--- +--- + +# Marketing + +--- + +## Taglines + +| Context | Tagline | +|---------|---------| +| **Primary** | Same pieces. New angle. | +| **Descriptive** | A kaleidoscope for your mind. | +| **Action** | Turn how you see it. | +| **Discovery** | Find the pattern. | +| **Aspirational** | See every side. | + +## Elevator Pitch + +> "Kalei is a kaleidoscope for your mind. Write freely in the Mirror and Kalei gently highlights the negative thinking patterns you can't see yourself. Take any thought into the Kaleidoscope and see it from entirely new angles. Then focus your clarity through the Lens toward the goals that matter to you. Same pieces. New angle. That's Kalei." + +## App Store Description + +> **Kalei — A kaleidoscope for your mind.** +> +> A kaleidoscope doesn't change the glass. It changes the angle. Suddenly, broken fragments become a beautiful pattern. +> +> Kalei does the same thing with your thoughts. +> +> Type what's weighing on you. Kalei reveals new perspectives — not toxic positivity, but genuine, research-backed ways to see the same situation differently. Every reframe is grounded in cognitive behavioral science and built to help you think clearer, not just feel better. +> +> **The Mirror** — Write freely. Kalei listens and gently highlights the negative thinking patterns you can't see yourself. Tap any highlight to see it from a different angle. +> +> **The Kaleidoscope** — Turn any negative thought into multiple new perspectives. Same facts. Different angle. Beautiful patterns. +> +> **The Lens** — Set your focus. Define what you're building toward. Daily affirmations, vision tracking, and goal clarity powered by AI. +> +> **Your Gallery** — Every Turn creates a unique pattern. Save your favorites. Watch your collection grow. See how far you've come. +> +> Same pieces. New angle. That's Kalei. + +--- + +## The Metaphor at Every Layer + +| Layer | How it shows up | +|-------|-----------------| +| **Name** | Kalei — short for kaleidoscope | +| **Tagline** | Same pieces. New angle. | +| **Core mechanic** | "Turn" a fragment into patterns | +| **Visual design** | Jewel tones, geometric shapes, dark backgrounds, prismatic gradients | +| **Animations** | Kaleidoscope rotation on every reframe | +| **Vocabulary** | Fragments, patterns, turns, facets, gallery, keepsakes | +| **Feature names** | The Mirror, The Kaleidoscope, The Lens, The Spectrum | +| **Subscription** | Kalei Prism — "See the full spectrum" | +| **Sharing** | Pattern Cards — unique generative art tied to each reframe | +| **Notifications** | Poetic, grounded, always referencing angles and patterns | +| **Brand voice** | Calm, wise, finds beauty in hard things | +| **Onboarding** | User experiences a real Turn within 60 seconds | +| **Retention** | Gallery of personal patterns grows over time — collectible, visual, meaningful | +| **Phase 2** | The Spectrum completes the optical system — mirror, kaleidoscope, lens, prism | + +--- + +## Feature Map — Full Ecosystem + +``` +PHASE 1 — CORE FEATURES PHASE 2 +───────────────────────────────── ────────────────────── + +THE MIRROR (Awareness) ──→ feeds data to ──→ THE SPECTRUM + Write freely (Intelligence) + AI highlights fragments See your patterns + Inline reframes Track growth + Discover rhythms +THE KALEIDOSCOPE (Perspective) ──→ feeds data to ──→ Measure impact + Structured reframing Evolving visual + Fragment → Patterns + Save keepsakes + +THE LENS (Direction) ──→ informed by ──→ + Goal setting + Daily affirmations + Vision tracking + + THE REHEARSAL (sub-feature) + Guided visualization sessions + Process-oriented mental rehearsal + +PHASE 1 — CONNECTORS +───────────────────────────────── + +THE RITUAL ──→ sequences ──→ Mirror + Turn + Lens + Morning / Evening / Quick into one daily habit + Context-anchored timing + Consistency tracking + +THE EVIDENCE WALL ←── collects from ←── All features + Mastery evidence accumulation + Contextual AI surfacing + Proof-point mosaic + +THE GUIDE ←→ connects ←→ ALL features + Goal check-in coaching Active progression + Cross-feature bridges coaching across every + Attention prompts pillar and connector + Evidence interventions + Weekly Pulse + + ◇ ◇ + Kalei Free Kalei Prism + 3 Turns/day Unlimited everything + 2 Mirror/week + Full Spectrum + Basic Lens + All Ritual templates + Quick Ritual only + Unlimited Rehearsals + 1 Rehearsal/week + Full Evidence Wall + Evidence Wall (30 days) + Full Guide (all 5 patterns) + Basic Guide + Growth trajectory + + Fragment analytics +``` + +--- + +*The glass hasn't changed. But you have.* diff --git a/docs/product/kalei-complete-user-journey.md b/docs/product/kalei-complete-user-journey.md new file mode 100644 index 0000000..4591d88 --- /dev/null +++ b/docs/product/kalei-complete-user-journey.md @@ -0,0 +1,792 @@ +# Kalei — Complete User Journey Map + +> Version 2.0 — February 2026 +> Updated to include Ritual, Rehearsal, Evidence Wall, and full cross-feature integration + +--- + +## Overview + +This document maps every user-facing flow in Kalei from first launch to long-term mastery. It serves as the single source of truth for what the user experiences, when, and why — covering all 7 features across the 5-tab architecture. + +**Navigation Architecture:** Turn ◇ | Mirror ✦ | Lens ◎ | Gallery ▦ | You ● + +**Core Features (4 Pillars):** +- The Turn (Kaleidoscope) — Perspective shifting via cognitive reframing +- The Mirror — Awareness through freeform journaling with AI fragment detection +- The Lens — Direction through goal setting, visualization, and action planning +- Gallery — Pattern collection and history + +**Connector Features (4 Bridges):** +- The Ritual — Context-anchored daily habit sequences chaining Mirror → Turn → Lens +- The Rehearsal — Guided multi-sensory visualization (Lens sub-feature) +- The Evidence Wall — Mastery tracking mosaic (You tab sub-feature) +- The Guide — Active coaching layer connecting all features with proactive check-ins, cross-feature bridges, attention prompts, evidence interventions, and weekly pulse + +**Intelligence Layer:** +- The Spectrum — AI-powered self-knowledge dashboard + +--- + +## Journey Stage 1: First Launch & Onboarding + +### Screen 1: Splash +- Breathing logo animation (soft-elegance iris, slow rotation, core pulse) +- Background: Void (#050508) with subtle breathing aura +- Duration: 2 seconds, auto-advance + +### Screen 2: Welcome — "Same pieces. New angle." +- Hero kaleidoscope pattern (6-blade prismatic, screen blend mode) +- Tagline in Space Grotesk display font +- Single CTA: "See how it works" (Amethyst shimmer button) + +### Screen 3: The Metaphor — Fragment Introduction +- Visual: A single thought fragment (◇) appears, glowing Amber +- Copy: "Your thoughts are like pieces of glass in a kaleidoscope." +- Interaction: User taps the fragment → it pulses with detected-state animation +- Copy continues: "Sometimes you see sharp edges. Sometimes beautiful patterns." + +### Screen 4: The Turn Demo — Live Reframe +- Pre-populated negative thought: "I always mess everything up" +- Auto-animated Turn sequence (1.5s): collapse → multiply → crystallize → settle +- Three reframed perspectives appear as jewel-toned cards (Amethyst, Sapphire, Emerald) +- Copy: "Same pieces. New angle. That's a Turn." + +### Screen 5: Choose Your Style +- 4 coaching style cards with fragment icons: + - Stoic Sage (Sapphire ◇) — "Clear-eyed perspective" + - Compassionate Friend (Rose ◇) — "Gentle understanding" + - Pragmatic Coach (Emerald ◇) — "Practical next steps" + - Growth Catalyst (Amber ◇) — "Opportunity in everything" +- User selects default (can change later) + +### Screen 6: Notification Permission +- Copy: "When would you like a gentle nudge to check in?" +- Time picker with morning/evening presets +- Skip option available + +### Screen 7: Account Creation +- Email + password OR Apple/Google SSO +- Minimal fields — name optional at this stage +- Privacy assurance: "Your thoughts stay yours. Always encrypted." + +### Screen 8: First Real Turn +- Empty Turn input with prompt: "What's weighing on you right now?" +- User types their first real negative thought +- Full Turn animation plays +- 3 reframed perspectives appear +- User can save favorites (→ Gallery) or dismiss +- Success burst animation on save + +### Screen 9: Welcome Complete +- Copy: "Welcome to Kalei. Your kaleidoscope is ready." +- Mini kaleidoscope pattern generated from their first Turn (deterministic, seeded from input) +- CTA: "Start exploring" → Tab bar appears, Turn tab active + +--- + +## Journey Stage 2: Daily Core Loop + +### 2A: The Turn (Tab 1 — Amethyst ◇) + +**Entry:** User opens app → Turn tab is default home + +**Empty State:** +- Breathing logo at center, subtle floating shards in background +- Rotating prompts: "What thought keeps circling?", "What would you like to see differently?", "What feels heavy right now?" +- Single large text input area + +**Active Flow:** +1. User types or speaks a negative thought +2. Tap "Turn it" button (Amethyst shimmer) +3. Turn animation plays (1.5s kaleidoscope rotation) +4. 3 reframed perspectives appear as cards: + - Each card has a coaching style label, the reframe text, and a fragment icon + - Cards use jewel tone gradients matching their style +5. Below perspectives: "If-Then Micro-Action" card + - Format: "If [situation], then I will [specific action]" + - Emerald accent, action-oriented +6. User actions: + - Save any perspective → goes to Gallery as a Keepsake + - Save micro-action → goes to Lens as a suggested action + - Share → generates Pattern Card (kaleidoscope pattern + reframe text) + - Dismiss → confirmation, thought is discarded + +**Turn History:** +- Scrollable list below input showing today's Turns +- Each entry: timestamp, first line of thought, fragment count badge, pattern thumbnail + +**Rate Limiting (Free tier):** +- 3 Turns per day +- After limit: "You've used your 3 Turns today. Upgrade to Kalei Prism for unlimited Turns." +- Gentle, never punishing + +### 2B: The Mirror (Tab 2 — Amber ✦) + +**Entry:** Mirror tab → New session or continue existing + +**Empty State:** +- Soft amber glow background +- Copy: "What's on your mind? Write freely — no judgment, no rules." +- Suggested prompts rotate: "How are you feeling right now?", "What happened today?", "What's been on repeat in your head?" + +**Active Session Flow:** +1. User writes freely in chat-like interface (user messages appear as dark bubbles) +2. After each message, AI processes silently (AI thinking animation: 3 oscillating fragments) +3. AI responds with warm, reflective prompts (light bubbles with subtle amber border) +4. Simultaneously, AI detects cognitive distortions in user's text +5. Detected fragments appear as inline highlights: + - Amber glow underline beneath the distorted phrase + - Small ◇ icon at start of highlight + - Highlight appears post-message (never while typing) +6. User taps a highlight → Half-sheet modal: + - Distortion type name + icon (from icons-distortions.svg) + - Brief explanation: "Catastrophizing: Assuming the worst possible outcome" + - 1-2 quick reframes + - "Take to Turn" button → opens Turn with this thought pre-filled + - Dismiss to continue writing + +**Session Close:** +- User taps "End Session" or navigates away +- AI generates Reflection: + - Themes detected + - Fragment count and types + - One-line insight + - Unique kaleidoscope pattern (seeded from session content) +- Reflection saved to Gallery + +**Nudge System:** +- If user ignores 5+ highlighted fragments, ONE gentle offer: + - "I noticed a few patterns in what you wrote. Want to look at them together?" + - Max once per session + - Dismissible + +**Rate Limiting (Free):** 2 sessions per week, 3 distortion types detected (Catastrophizing, Black-and-White, Should Statements). Prism: unlimited sessions, all 10 types. + +### 2C: The Lens (Tab 3 — Emerald ◎) + +**Entry:** Lens tab → Goal dashboard + +**Dashboard View:** +- Active goals displayed as cards with progress rings +- Each goal card shows: title, progress percentage, next action, streak indicator +- "Add Goal" floating action button (Emerald gradient) + +**Goal Creation Flow (6 Steps):** + +**Step 1: Decide — Set a SMART Goal** +- AI-guided conversation to refine a vague desire into a specific goal +- Template: "I want to [specific outcome] by [date] measured by [metric]" +- AI suggests refinements if goal is vague + +**Step 2: See It — The View (Vision Board)** +- AI generates a visualization description based on goal +- User can add personal images or AI-generated imagery +- "The View" appears as a full-screen card they can revisit + +**Step 3: Believe — Capability Building** +- Evidence Wall integration: surfaces past achievements relevant to this goal +- AI generates affirmations based on goal + user's history +- Daily affirmation card appears at Lens tab top + +**Step 4: Notice — Attention Training** +- AI prompts awareness exercises: "Today, notice one moment where you [goal-related behavior]" +- Prompts delivered via notification at user-chosen time +- User logs noticed moments → feeds Evidence Wall + +**Step 5: Act — If-Then Micro-Actions** +- AI generates situation-specific implementation intentions +- Format: "If [context], then [specific action]" +- User can mark actions complete → feeds Evidence Wall +- Action completion streak tracking + +**Step 6: Compound — Habit Tracking** +- Visual habit tracker (fragment-shaped step indicators) +- Streak counter with flame icon +- Weekly review of consistency + +**The Rehearsal (Lens Sub-Feature):** +- Accessed from goal detail screen → "Rehearse" button +- Timer ring appears (default: 10 minutes) +- AI generates personalized visualization script: + - First-person perspective + - Multi-sensory (see, hear, feel, smell) + - Process-oriented (not just outcome) + - Includes obstacle rehearsal ("When X happens, I will Y") +- Script plays as text cards with breathing animation pacing +- Progress ring counts down +- Completion → Success burst → logged to Evidence Wall +- Free: 1 Rehearsal per week. Prism: unlimited. + +### 2D: Gallery (Tab 4 — Sapphire ▦) + +**Entry:** Gallery tab → Collection view + +**Views:** +- **All Patterns** (default): Reverse-chronological grid of kaleidoscope pattern thumbnails +- **Keepsakes**: Saved reframes, reflections, and insights +- **By Feature**: Filter by Turn / Mirror / Lens source +- **By Distortion**: Filter by cognitive distortion type + +**Pattern Card Detail:** +- Full kaleidoscope pattern (hero variant, animated) +- Source content (the reframe or reflection that generated it) +- Date, feature source, distortion types tagged +- Share button → exports as Pattern Card image +- Delete with confirmation + +**Search:** +- Text search across all saved content +- Filter chips: date range, feature, distortion type, favorites + +### 2E: You (Tab 5 — Soft Light ●) + +**Entry:** You tab → Profile dashboard + +**Sections:** +- **Profile**: Name, avatar, member since +- **Stats Overview**: Total Turns, Mirror sessions, Goals active, Streak count +- **Evidence Wall** (prominent card → opens full view) +- **Settings**: Coaching style, notification times, theme (dark only for now), data export +- **Subscription**: Current plan, upgrade CTA (if free) +- **Support**: FAQ, contact, crisis resources + +**The Evidence Wall (You Sub-Feature):** +- Accessed from You tab → "Your Evidence Wall" card +- Opens full-screen mosaic view + +**Evidence Wall States:** + +*Empty State (0-2 items):* +- Ghost tile outlines (dashed borders) showing where tiles will appear +- Central fragment icon with breathing animation +- Copy: "Start collecting evidence. Each Turn adds a tile to your wall." + +*Early State (3-7 items):* +- Small cluster of tiles, connections forming +- Tiles are mixed shapes (diamond, hex, rectangle, pentagon, triangle) +- Each tile represents one proof point: + - Completed action (Emerald border) + - Saved keepsake (Sapphire border) + - Self-correction in Mirror (Amber border) + - Streak milestone (Amethyst border) + - Goal completion (Emerald border, larger tile) + - Reframe echo (Indigo border) — when user's later writing echoes a saved reframe + +*Mid State (8-20 items):* +- Mosaic takes shape, dashed connection lines between related tiles +- Tiles glow softly when tapped → detail half-sheet + +*Full State (20+ items):* +- Dense mosaic with visible connection web +- Zoom/pan enabled +- Most impactful tiles glow brighter + +**Contextual Surfacing:** +- During low self-efficacy moments (detected in Mirror or Turn), the Evidence Wall surfaces 1-2 relevant tiles +- Example: User writes "I can never stick to anything" → Evidence Wall suggests: "You completed 12 actions in the last month and maintained a 7-day streak" +- Presented as a gentle card, not a correction + +--- + +## Journey Stage 3: The Ritual (Connector Feature) + +The Ritual chains Mirror → Turn → Lens into a single context-anchored daily flow. + +**Access:** Dedicated "Start Ritual" button at top of Turn tab, or via notification + +**Template Selection:** + +*Morning Ritual (15-20 min):* +1. Mirror check-in: "How are you waking up today?" (3 min writing) +2. Turn: AI identifies strongest fragment from Mirror → offers reframe (2 min) +3. Lens: Today's priority action from active goal (1 min review) +4. Affirmation: Daily affirmation card +5. Set intention: One sentence for the day + +*Evening Ritual (10-15 min):* +1. Mirror reflection: "What stood out about today?" (3 min writing) +2. Turn: Process any unresolved thought from the day (2 min) +3. Lens review: Mark completed actions, log noticed moments +4. Gratitude: One thing from today (saved to Gallery) + +*Quick Ritual (5 min):* +1. One-line check-in +2. Fastest Turn (single perspective) +3. One action reminder + +**Ritual Flow UI:** +- Step indicators using fragment-shaped progress bar (from progress-indicators.svg) +- Each step has a timer (visible but not pressuring) +- Smooth transitions between steps (fragment scatter/converge animation) +- Completion → Success burst → streak updated + +**Ritual Tracking:** +- Streak calendar (7-day week view, Amber jewel tone) +- Context consistency tracking (Wood et al.): same time, same place → stronger habit +- Ritual completion logged to Evidence Wall + +**Rate Limiting (Free):** Quick Ritual only. Prism: all 3 templates. + +--- + +## Journey Stage 3B: The Guide (Active Coaching Layer) + +The Guide is not a tab or a destination — it's an intelligence layer that surfaces across all features through five interaction patterns. These screens show how each pattern manifests in the UI. + +### Guide Pattern 1: Goal Check-In (Lens) + +**Access:** "Check in" button on goal detail screen, or via notification at user's chosen check-in time + +**Screen 65: Goal Check-In Conversation** + +A chat-like interface within the goal detail screen. The Guide has full context from the user's Lens activity, Mirror sessions, and Turn history. + +**Flow:** +1. Guide opens with a recognition of recent progress (evidence-first) +2. Guide asks about specific milestones or actions since last check-in +3. User responds conversationally +4. Guide reviews relevant if-then plans — did the situations arise? Did the plans work? +5. If plans need adjustment, Guide proposes modifications collaboratively +6. Guide closes with a concrete Evidence Wall proof point + +**UI Elements:** +- Chat interface within goal detail (not a separate screen — slides up from goal card) +- Guide messages use prismatic gradient border (distinguishing from Mirror's amber) +- User messages in dark bubbles (consistent with Mirror style) +- At bottom: typing area with send button +- Check-in history accessible via "Past check-ins" link + +**Screen 66: Check-In Summary** + +After the conversation ends, a summary card appears: + +- What was reviewed +- Plan adjustments made (if any) +- Evidence highlighted +- Next check-in date +- "Added to your coaching history" confirmation + +**Rate Limiting (Free):** 1 check-in per month per goal. Prism: weekly per goal + on-demand. + +--- + +### Guide Pattern 2: Cross-Feature Bridge Cards + +**Access:** Appear automatically at the top of Turn, Mirror, or Lens tabs when the Guide detects a cross-feature pattern + +**Screen 67: Discovery Bridge** + +Appears when 3+ Mirror sessions or Turns share a theme that doesn't map to any existing Lens goal. + +**Layout:** +- Half-height card at top of screen (below nav header, above feature content) +- Prismatic gradient border (thin, cycling amethyst → sapphire → emerald → amber) +- Header: "◇ Something keeps coming up" (or "A pattern is forming") +- Body: 1-2 sentences referencing the theme, with quoted user text in italics +- CTAs: Primary action (e.g., "Open Lens" / "Start a goal") + Dismiss ("Just noticing") +- Dismissible with swipe or tap + +**Screen 68: Reinforcement Bridge** + +Appears when Mirror/Turn content directly relates to an existing Lens goal. + +**Layout:** Same card format as discovery bridge. +- Header: "◇ This connects to something you're building" +- Body: References the specific goal and how the current processing connects to it +- CTAs: "Start Rehearsal" / "Check in on goal" + Dismiss + +**Screen 69: Integration Bridge** + +Appears when current Mirror/Turn writing contradicts a previously saved keepsake. + +**Layout:** Same card format, but includes a quoted keepsake. +- Header: "◇ You've seen this differently before" +- Body: Shows the saved keepsake text, then the current contradicting sentiment +- CTAs: "See your Evidence Wall" / "Full Turn" + "Continue writing" + +**Rules:** Maximum one bridge per day. Never appears mid-Mirror session. Always dismissible. + +--- + +### Guide Pattern 3: Attention Prompts (Lens) + +**Access:** Daily notification → opens in Lens tab. Also accessible from Lens dashboard as a card. + +**Screen 70: Daily Attention Prompt** + +**Layout:** +- Card in Lens tab (below goals, above rehearsals) +- Emerald accent border (Lens color family) +- Header: "Today's Focus: [Prompt Type]" (Notice / Reflect / Act / Envision) +- Body: The specific prompt, 1-2 sentences, tied to the active goal +- Goal reference: "For your goal: [goal title]" +- CTA: "Got it" (acknowledges) + "Log a moment" (appears later in the day) +- Prompt type rotates based on which step of the manifestation chain the user is in + +**Screen 71: Moment Log** + +When user taps "Log a moment" (later in the day or from notification): + +**Layout:** +- Simple text input: "What did you notice?" +- Below: context reminder of today's prompt +- Submit → confirmation: "That's evidence. Added to your Evidence Wall." +- The logged moment appears as a new Evidence Wall tile + +**Rate Limiting (Free):** 3 attention prompts per week. Prism: daily. + +--- + +### Guide Pattern 4: Evidence Intervention + +**Access:** Surfaces automatically during Mirror sessions or after Turns when low self-efficacy is detected + +**Screen 72: Evidence Intervention Card (Mirror)** + +Appears after a Mirror session ends (never mid-session) when the session contained significant self-efficacy dip language. + +**Layout:** +- Card at bottom of Mirror reflection screen +- Prismatic border +- Header: "◇ Here's what I've seen" +- Body: 2-3 specific, numbered proof points from Evidence Wall that directly counter the expressed doubt +- Each proof point includes a specific number, date, or action +- CTA: "See your full Evidence Wall" + Dismiss +- Tone: Presenting evidence, not cheerleading. "You said X. Your data shows Y." + +**Screen 73: Evidence Intervention Card (Turn)** + +Appears below Turn results when the original thought contained capability doubt on a topic where the user has evidence. + +**Layout:** +- Same card format as Mirror intervention +- Positioned below the 3 reframe cards, above the action buttons +- Contextually references the Turn's topic + +**Rules:** Maximum one intervention per session. Only surfaces when meaningful evidence exists. Never fabricates or exaggerates. + +**Rate Limiting (Free):** Not available. Prism: full evidence interventions. + +--- + +### Guide Pattern 5: Weekly Pulse + +**Access:** Weekly notification on user's chosen day (default: Sunday evening) → opens dedicated Pulse flow + +**Screen 74: Pulse — Self-Report** + +Step 1 of 3 in the Weekly Pulse flow. + +**Layout:** +- Full-screen flow (no tab bar — immersive like Ritual) +- Header: "Your Weekly Pulse" +- Subheader: "How did this week feel?" +- 5-point fragment scale (SVG diamonds at increasing glow/facet levels): + - ◇ dim, cracked — "Rough" + - ◇ muted — "Harder than usual" + - ◇ neutral — "Steady" + - ◇ glowing — "Good momentum" + - ◇ brilliant, faceted — "Breakthrough week" +- Below scale: optional one-sentence write-in +- Progress indicator: Step 1 of 3 + +**Screen 75: Pulse — AI Read** + +Step 2 of 3. + +**Layout:** +- Header: "Here's what I noticed this week" +- 3-5 bullet observations from the AI, each with a jewel-tone accent dot: + - Turn count and theme + - Mirror session emotional trajectory + - Lens goal progress + - Distortion pattern changes + - Streak/consistency data +- If self-report diverges from data: a highlighted callout — "You said this was a rough week, but your data shows progress on two fronts. Sometimes the feeling lags behind the evidence." +- Progress indicator: Step 2 of 3 + +**Screen 76: Pulse — Next Week Focus** + +Step 3 of 3. + +**Layout:** +- Header: "For next week" +- 2-3 suggested focus areas as cards: + - Each card: one-sentence suggestion + the feature it relates to (Lens, Mirror, Rehearsal, etc.) + - Examples: "Do a Rehearsal for your 5K — you haven't done one in 10 days" / "Your Mirror streak is at 14 days — keep it going" +- CTAs: "Sounds good" (accepts) / "Adjust" (opens edit) +- Completion: "Pulse complete. See you next week." +- Pulse data saved → feeds Spectrum + +**Rate Limiting (Free):** Self-report step only (no AI read, no next-week focus). Prism: full 3-step Pulse. + +--- + +### Guide — Enhanced Turn Results (Updated Screen 13) + +The existing Turn Results screen (13) is enhanced with two new elements: + +**Addition 1: If-Then Micro-Action Card** + +Positioned between the reframe cards and the action buttons: +- Emerald accent border +- Format: "If [situation from the thought], then I will [specific action]" +- CTA: "Save to Lens" → creates an action item on the most relevant active goal +- If no active goal exists: "Start a Lens goal around this" + +**Addition 2: Goal Connection (when relevant)** + +If the Turn's topic maps to an active Lens goal: +- Small card below the micro-action: "This connects to your goal: [goal title]" +- CTA: "Check in on this goal" / Dismiss + +--- + +### Guide — Enhanced Mirror Reflection (Updated Screen 19) + +The existing Mirror Session Reflection screen (19) is enhanced: + +**Addition: "The Guide noticed..." section** + +Below the existing reflection content (themes, fragment count, patterns, insight): +- Prismatic-bordered card +- Header: "The Guide noticed..." +- 1-2 cross-feature observations: + - Theme connections to Lens goals + - Pattern changes compared to recent sessions + - Integration bridge opportunities (if a saved keepsake was contradicted) +- CTAs appropriate to the observation (e.g., "Open Lens" / "See your Evidence Wall" / Dismiss) + +--- + +## Journey Stage 4: Spectrum (Intelligence Layer) + +**Unlock:** After 2 weeks of active use (minimum 5 Turns, 2 Mirror sessions) + +**Teaser Period:** +- Notification: "Something is forming... Your Spectrum is almost ready." +- Small locked card on You tab with shimmer animation + +**Launch Reveal:** +- Full-screen animation: fragments converge into prismatic kaleidoscope +- User's first Spectrum dashboard appears + +**Dashboard Components:** + +**The River (Emotional Flow):** +- Flowing prismatic gradient band showing emotional valence over time +- Data points as fragment icons at key moments +- X-axis: days/weeks, Y-axis: emotional valence +- Hover/tap any point → detail card with source Turn/Mirror session + +**Your Glass (Distortion Distribution):** +- Radar/spider chart showing which of the 10 distortion types appear most +- Amber jewel tone data shape on hex grid +- Vertices as fragment icons +- Evolves weekly as patterns shift + +**Turn Impact (Before/After):** +- Bar chart pairs showing emotional metrics before and after Turns +- Metrics: Distress level, Clarity, Hope +- Ruby bars (before) vs Emerald bars (after) +- Rolling 30-day average + +**Rhythm Detection (Your Cycles):** +- Time-of-day engagement pattern +- Bubble sizes represent intensity +- Peak labels with fragment accents +- Helps user identify best times for practice + +**Growth Trajectory (The Long View):** +- Line chart with fragment data points +- Y-axis: Resilience Score (composite of fragment density, self-correction rate, reframe adoption, distortion diversity, Turn-to-insight ratio) +- Milestone markers (10th Turn, 30-day streak, etc.) +- Monthly trend with prismatic gradient fill under curve + +**Cadence:** +- Weekly summary: Sunday evening notification with 1 key insight +- Monthly deep dive: First of month with month-over-month comparison +- In-context nudges: Insights surface within Mirror/Turn/Lens at natural moments + +**Rate Limiting (Free):** Simplified weekly summary (1 insight, no visuals, basic fragment counts). Prism: full dashboard, all 5 components, weekly/monthly deep dives, growth trajectory, export. + +--- + +## Journey Stage 5: Engagement Deepening & Retention + +### Streak System +- Daily streak counter (consecutive days with at least 1 Turn or Ritual) +- Visual: flame icon with Amber gradient, pulse animation +- Milestones: 3, 7, 14, 30, 60, 90, 180, 365 days +- Each milestone → special pattern generated, saved to Gallery +- Streak freeze: 1 free per week (Prism: 3 per week) + +### Push Notifications +- Daily check-in at user's chosen time +- Streak maintenance reminders (if about to break) +- Milestone celebrations +- Weekly Spectrum insights (Prism) +- Ritual reminders at consistent time/place +- Never more than 2 per day + +### Empty States +- Every screen has a warm, encouraging empty state +- Uses breathing logo animation or floating shard clusters +- Copy examples: + - Turn: "What would you like to see differently today?" + - Mirror: "Ready to write? There's no wrong way to start." + - Lens: "What are you working toward? Let's build a path." + - Gallery: "Your first pattern is waiting to be created." + - Evidence Wall: "Every small step is evidence. Start collecting." + +### Upgrade Moments (Free → Prism) +- After hitting 3 Turn limit: "You're on a roll. Unlock unlimited Turns." +- After 2nd Mirror session: "Want to explore all 10 distortion types?" +- After first Rehearsal: "That felt good, right? Get unlimited Rehearsals." +- After Evidence Wall shows 10+ tiles: "Your evidence is growing. See the full picture with Spectrum." +- Never blocks current action — always shows after completion + +--- + +## Journey Stage 6: System States + +### Loading States +- Initial load: Breathing logo animation +- Feature transitions: Fragment scatter/converge +- AI processing: 3-fragment oscillation (AI thinking bubble) +- Data loading: Skeleton shimmer (text lines + card shapes) +- Long operations: Iris spinner with progress text + +### Error States +- Network error: "Lost connection. Your data is safe — we'll sync when you're back." +- AI error: "Our thinking engine needs a moment. Try again in a few seconds." +- Rate limit: Feature-specific messaging (see each feature above) +- Generic: Ruby-accent toast with retry option + +### Success States +- Turn saved: Emerald toast "Turn saved" with fragment icon +- Goal completed: Success burst animation (expanding rings + particle fragments) +- Streak milestone: Special celebration with pattern generation +- Ritual complete: Prismatic ring completion animation + +### Offline Mode +- Turn input cached locally, syncs when online +- Mirror sessions continue with local fragment detection (basic) +- Gallery browsable offline +- Clear indicator: "Offline — your work will sync automatically" + +--- + +## Monetization Tiers + +### Kalei (Free) +| Feature | Limit | +|---------|-------| +| Turn | 3 per day | +| Mirror | 2 sessions per week, 3 distortion types | +| Lens | 1 active goal, basic actions | +| Rehearsal | 1 per week | +| Ritual | Quick template only | +| Evidence Wall | 30-day window | +| Guide | Discovery bridges only, 1 check-in/month/goal, 3 attention prompts/week, self-report Pulse only | +| Gallery | Full access | +| Spectrum | Simplified weekly summary (text only) | + +### Kalei Prism ($7.99/month) +| Feature | Access | +|---------|--------| +| Turn | Unlimited + if-then micro-action cards | +| Mirror | Unlimited sessions, all 10 distortion types, unlimited inline reframes + evidence interventions | +| Lens | Unlimited goals, AI-refined actions + weekly check-ins + daily attention prompts | +| Rehearsal | Unlimited | +| Ritual | All 3 templates | +| Evidence Wall | Full history, no time window + contextual AI surfacing | +| Guide | All 5 patterns: full check-ins, all bridge types, daily prompts, evidence interventions, full Pulse | +| Gallery | Full access + export | +| Spectrum | Full dashboard, all 5 components, weekly/monthly insights, growth trajectory | + +--- + +## Appendix: Screen Inventory + +| # | Screen | Tab | Feature | +|---|--------|-----|---------| +| 1 | Splash | — | System | +| 2 | Welcome | — | Onboarding | +| 3 | Fragment Intro | — | Onboarding | +| 4 | Turn Demo | — | Onboarding | +| 5 | Style Selection | — | Onboarding | +| 6 | Notification Permission | — | Onboarding | +| 7 | Account Creation | — | Onboarding | +| 8 | First Turn | — | Onboarding | +| 9 | Welcome Complete | — | Onboarding | +| 10 | Turn Home (empty) | Turn | Turn | +| 11 | Turn Input Active | Turn | Turn | +| 12 | Turn Animation | Turn | Turn | +| 13 | Turn Results | Turn | Turn | +| 14 | Turn History | Turn | Turn | +| 15 | Mirror Home (empty) | Mirror | Mirror | +| 16 | Mirror Session Active | Mirror | Mirror | +| 17 | Mirror Fragment Highlight | Mirror | Mirror | +| 18 | Mirror Fragment Detail (half-sheet) | Mirror | Mirror | +| 19 | Mirror Session Reflection | Mirror | Mirror | +| 20 | Lens Dashboard | Lens | Lens | +| 21 | Lens Goal Creation Step 1 | Lens | Lens | +| 22 | Lens Goal Creation Step 2 | Lens | Lens | +| 23 | Lens Goal Creation Step 3 | Lens | Lens | +| 24 | Lens Goal Creation Step 4 | Lens | Lens | +| 25 | Lens Goal Creation Step 5 | Lens | Lens | +| 26 | Lens Goal Creation Step 6 | Lens | Lens | +| 27 | Lens Goal Detail | Lens | Lens | +| 28 | Lens Daily Affirmation | Lens | Lens | +| 29 | Rehearsal Session | Lens | Rehearsal | +| 30 | Rehearsal Complete | Lens | Rehearsal | +| 31 | Gallery All Patterns | Gallery | Gallery | +| 32 | Gallery Keepsakes | Gallery | Gallery | +| 33 | Gallery Pattern Detail | Gallery | Gallery | +| 34 | Gallery Search/Filter | Gallery | Gallery | +| 35 | You Profile | You | You | +| 36 | You Stats | You | You | +| 37 | You Settings | You | Settings | +| 38 | You Subscription | You | Billing | +| 39 | Evidence Wall (empty) | You | Evidence Wall | +| 40 | Evidence Wall (early) | You | Evidence Wall | +| 41 | Evidence Wall (mid) | You | Evidence Wall | +| 42 | Evidence Wall (full) | You | Evidence Wall | +| 43 | Evidence Wall Tile Detail | You | Evidence Wall | +| 44 | Ritual Template Selection | Turn | Ritual | +| 45 | Ritual Morning Flow | Turn | Ritual | +| 46 | Ritual Evening Flow | Turn | Ritual | +| 47 | Ritual Quick Flow | Turn | Ritual | +| 48 | Ritual Complete | Turn | Ritual | +| 49 | Ritual Streak View | Turn | Ritual | +| 50 | Spectrum Dashboard | You | Spectrum | +| 51 | Spectrum The River | You | Spectrum | +| 52 | Spectrum Your Glass | You | Spectrum | +| 53 | Spectrum Turn Impact | You | Spectrum | +| 54 | Spectrum Rhythm | You | Spectrum | +| 55 | Spectrum Growth | You | Spectrum | +| 56 | Spectrum Weekly Summary | You | Spectrum | +| 57 | Spectrum Monthly Deep Dive | You | Spectrum | +| 58 | Upgrade Modal | — | Billing | +| 59 | Rate Limit Notice | — | System | +| 60 | Crisis Response | — | Safety | +| 61 | Pattern Card Share | — | Social | +| 62 | Notification Settings | You | Settings | +| 63 | Data Export | You | Settings | +| 64 | Account Deletion Confirm | You | Settings | +| 65 | Goal Check-In Conversation | Lens | Guide | +| 66 | Check-In Summary | Lens | Guide | +| 67 | Discovery Bridge Card | Turn/Mirror/Lens | Guide | +| 68 | Reinforcement Bridge Card | Turn/Mirror/Lens | Guide | +| 69 | Integration Bridge Card | Mirror | Guide | +| 70 | Daily Attention Prompt | Lens | Guide | +| 71 | Moment Log | Lens | Guide | +| 72 | Evidence Intervention (Mirror) | Mirror | Guide | +| 73 | Evidence Intervention (Turn) | Turn | Guide | +| 74 | Pulse — Self-Report | — | Guide | +| 75 | Pulse — AI Read | — | Guide | +| 76 | Pulse — Next Week Focus | — | Guide | +| 13* | Turn Results (Enhanced) | Turn | Guide + Turn | +| 19* | Mirror Reflection (Enhanced) | Mirror | Guide + Mirror | diff --git a/docs/product/kalei-mirror-feature.md b/docs/product/kalei-mirror-feature.md new file mode 100644 index 0000000..ec82c67 --- /dev/null +++ b/docs/product/kalei-mirror-feature.md @@ -0,0 +1,374 @@ +# The Mirror — Kalei's Notebook Feature + +## Scientific Foundation + +The Mirror is Kalei's most direct application of attention and neuroscience research. + +**Selective Attention as the Core Mechanism:** Yantis (2008) showed that selective attention operates through modulatory signals that amplify relevant information and suppress irrelevant inputs. The Mirror externalizes this process — Kalei's AI acts as an attentional amplifier, highlighting cognitive patterns the user's own system has habituated to and stopped noticing. The highlighted fragments aren't new information; they're existing patterns made visible through redirected attention. + +**Attention Is Trainable:** Stevens & Bavelier (2012) demonstrated that attentional control improves with practice and transfers across domains. Regular Mirror use trains the user to notice their own cognitive distortions — first with AI assistance, eventually independently. The Spectrum's "self-correction rate" metric (Phase 2) directly measures this training effect. + +**Attention vs. Consciousness:** Koch & Tsuchiya's distinction between attention and consciousness is operationally important. The Mirror works at the attention level: it doesn't require the user to be consciously aware of their patterns (consciousness) — it simply redirects attention toward them. The conscious recognition follows naturally. + +**Habit Formation Through Consistent Practice:** Wood & Neal (2007) showed that habits form through context-response associations. Regular Mirror sessions — anchored to consistent contexts (time of day, emotional state) — train the habit of reflective self-examination until it becomes automatic. + +--- + +--- + +## The Concept + +The Kaleidoscope (Turn) is structured: one fragment in, patterns out. It works when you **know** what's bothering you. + +But most of the time, people don't. They're carrying a vague heaviness — a bad day, an argument replaying in their head, a worry they can't articulate. They don't need a tool yet. They need a space to **think out loud** first. + +**The Mirror** is that space. + +It's a freeform notebook with a chat-like interface where you write whatever's on your mind — stream of consciousness, venting, processing. As you write, Kalei's AI reads along quietly and does two things: + +1. **Highlights fragments** — gently underlines or marks phrases that carry negative cognitive patterns (catastrophizing, black-and-white thinking, personalization, fortune-telling, etc.) +2. **Offers to Turn them** — tapping a highlighted fragment opens a mini-reframe inline, without leaving the flow of writing + +You're not journaling into a void. You're writing into a mirror that reflects back what you can't see yourself. + +--- + +## Why "The Mirror" + +A kaleidoscope is built from mirrors. The mirrors are what create the symmetry — what take a random fragment and reveal the pattern. Without the mirrors, it's just broken glass. + +The Mirror feature is the reflective surface of Kalei. The Kaleidoscope (Turn) is the active tool. The Mirror is the quiet awareness that makes the tool work. + +**Metaphor alignment:** +- You write freely → you're pouring fragments onto the table +- Kalei highlights patterns → the mirror reflects back what you couldn't see +- You tap to reframe → you choose which fragments to Turn +- The session becomes a Reflection → saved to your Gallery with its own pattern + +--- + +## How It Works — User Flow + +### Entry Point + +The Mirror lives as the **fifth element** in the app's navigation, or as a secondary action within the Turn tab. Two options: + +**Option A — Dedicated tab (recommended):** + +| Icon | Label | Function | +|------|-------|----------| +| ◇ | **Turn** | Quick structured reframe | +| ✦ | **Mirror** | Freeform notebook with AI awareness | +| ◎ | **Lens** | Manifestation Engine | +| ▦ | **Gallery** | History of patterns and reflections | +| ● | **You** | Profile and settings | + +**Option B — Nested under Turn:** +Turn tab has two modes: "Quick Turn" (current structured input) and "Open Mirror" (freeform). Toggle at top. + +**Recommendation:** Option A. The Mirror is different enough in intent and behavior that it deserves its own space. Users will develop separate habits — quick Turns for specific thoughts, Mirror sessions for processing. + +### The Writing Experience + +**Visual:** Chat-style interface. The user's messages appear as bubbles or blocks on one side. Clean, minimal, dark background consistent with Kalei's aesthetic. No AI responses appear unprompted — the AI is **listening**, not talking. + +**Prompt on empty state:** +> "Start writing. Say whatever's on your mind. I'll listen." +> *Kalei will gently highlight patterns it notices. You decide what to do with them.* + +**User writes freely.** They can send multiple messages in sequence, like texting a friend or writing in a stream. No character limits. No structure required. Just write. + +### The Highlighting — "Fragment Detection" + +As the user writes (or after each message is sent), Kalei's AI analyzes the text for **cognitive distortion patterns** — the same patterns that cognitive behavioral therapy identifies as drivers of negative thinking: + +| Distortion | Example | What Kalei detects | +|---|---|---| +| Catastrophizing | "This is going to ruin everything" | Absolutist prediction language | +| Black-and-white thinking | "I always fail at this" | Always/never, all-or-nothing | +| Mind reading | "They probably think I'm an idiot" | Assuming others' thoughts | +| Fortune telling | "This will never get better" | Predicting negative outcomes | +| Personalization | "It's all my fault" | Taking undue responsibility | +| Discounting positives | "That win was just luck" | Minimizing good things | +| Emotional reasoning | "I feel like a failure so I must be one" | Feelings presented as facts | +| Should statements | "I should be further along by now" | Rigid self-imposed rules | +| Labeling | "I'm such a loser" | Identity-level negative labels | +| Overgeneralization | "Nothing ever works out for me" | One event → universal pattern | + +**How highlighting appears:** + +- Detected phrases get a **subtle underline or soft glow** in a warm amber/gold color — the color of light catching a fragment +- The highlight is gentle, not aggressive. It shouldn't feel like a red pen correcting homework. It should feel like sunlight falling on a piece of glass — drawing attention naturally +- A small **◇ icon** (fragment symbol) appears at the end of the highlighted phrase, indicating this fragment can be Turned +- Highlights appear **after the user finishes a message** (not while typing — that would be intrusive and anxiety-inducing) + +**Critical UX principle:** The highlighting must feel like **noticing**, not **judging**. The AI is a mirror, not a critic. The user should feel seen, not corrected. This distinction is scientifically grounded — Bandura (1977) showed that perceived criticism undermines self-efficacy, while neutral observation preserves it. The Mirror builds capability awareness, not self-judgment. + +### Tapping a Fragment — Inline Reframing + +When the user taps a highlighted fragment: + +1. A **mini-card slides up** from below (half-sheet modal, not full screen — user can still see their writing above) +2. The card shows: + - The original fragment, quoted + - The cognitive pattern name in plain language (e.g., "This sounds like catastrophizing — predicting the worst outcome") + - **1–2 reframed alternatives** — shorter and lighter than a full Turn, designed for quick insight + - A "Full Turn" button if they want to take this fragment into the Kaleidoscope for deeper exploration + - A "Dismiss" option — user can say "I see it, moving on" without reframing + +**Example interaction:** + +> **User writes:** "Had a terrible meeting today. My manager barely acknowledged my presentation. She probably thinks I'm not cut out for this role. I should just start looking for another job." + +> **Kalei highlights:** "She probably thinks I'm not cut out for this role" + +> **User taps the highlight. Card appears:** + +> **◇ Fragment detected** +> *"She probably thinks I'm not cut out for this role"* +> +> This looks like **mind reading** — assuming someone else's thoughts without evidence. +> +> **A different angle:** +> There are many reasons a manager might seem distracted that have nothing to do with your performance. What you observed was her behavior. What she thinks is something you don't have access to yet — but you could ask. +> +> **[Full Turn ◇]** · **[Dismiss]** + +### The AI's Role — Passive, Not Conversational + +**This is critical.** The Mirror is NOT a chatbot. The AI does not: +- Respond to every message +- Ask follow-up questions unprompted +- Inject unsolicited advice +- Break the user's flow with interjections + +The AI **only** does three things: +1. Highlights fragments (passively, after each message) +2. Provides reframes when the user taps a highlight (on demand) +3. Generates a session summary when the user ends the session (see below) + +**Why not make it a chatbot?** Because the whole point is that the user is thinking out loud. Inserting AI responses between every message turns it into a conversation with a bot, which changes the psychology entirely. The user stops introspecting and starts performing. The Mirror should feel like writing in a journal that occasionally catches the light — not like talking to a therapist. + +**Exception — The Nudge:** If the user has written 5+ messages with zero taps on any highlights and significant negative patterns are accumulating, Kalei can offer ONE gentle nudge at the end of the stream: + +> "I noticed a few fragments in what you wrote. Want to look at them together?" +> **[Show me]** · **[Not now]** + +This is the only time the AI initiates. Once per session maximum. + +--- + +## Session Wrap-Up — The Reflection + +When the user signals they're done writing (closes the Mirror, presses a "Done" button, or after a period of inactivity), Kalei generates a **Reflection** — a brief session summary. + +**The Reflection includes:** + +1. **The Mosaic** — a high-level summary of what the user wrote about (themes, not specifics) + > "Today's Mirror covered: work frustration, self-doubt about career, and a conflict with your manager." + +2. **Fragments Found** — count of cognitive patterns detected + > "4 fragments noticed. You explored 2 of them." + +3. **Patterns Revealed** — the reframes the user chose to engage with + > "You looked at mind reading and catastrophizing from new angles." + +4. **A Generated Pattern** — a unique kaleidoscope visual for this session, saved to the Gallery alongside their Turn patterns. Mirror sessions get their own visual style — perhaps slightly different geometry (softer, more organic) to distinguish them from structured Turns + +5. **An optional one-line insight** — the AI's single most important observation from the session + > "You were hardest on yourself about things you haven't confirmed are true." + +**The Reflection is saved to the Gallery** as a distinct type: a Mirror Reflection. Users can revisit their sessions, re-read what they wrote, see which fragments they explored, and track how their patterns evolve over time. + +--- + +## Where the Mirror Fits in the User's Journey + +The three core features now form a **progression**: + +``` +THE MIRROR THE KALEIDOSCOPE THE LENS +(Awareness) → (Perspective) → (Direction) + +"What am I "How else can I "What am I + feeling?" see this?" building toward?" + +Freeform Structured Goal-focused +writing reframing manifestation + +Fragments Fragments → Patterns Patterns → Focus +detected revealed applied +``` + +**The natural user flow:** + +1. **Mirror** — User dumps their raw thoughts. AI highlights the fragments they can't see themselves +2. **Turn** — User takes the most charged fragment and gives it a full Turn in the Kaleidoscope, getting deep, multi-angle reframes +3. **Lens** — The insights from reframing inform the user's goals. What they thought was a setback becomes fuel for what they're building toward + +Not every session follows this sequence. Some days you just need a quick Turn. Some days you just need to write in the Mirror. Some days you go straight to the Lens. But when a user does flow through all three, that's the **Kalei experience** at its deepest. + +--- + +## Engagement & Retention Mechanics + +### Mirror Streaks + +Track separately from Turn streaks: +- "You've written in the Mirror 5 days in a row" +- Mirror sessions tend to be longer and more personal → higher engagement signal + +**Science note:** Wood et al. (2021) found that context stability is the single biggest predictor of habit formation. Mirror streaks should track not just frequency but context consistency — "You've written in the Mirror at roughly the same time for 14 days" is a stronger habit signal than "14 sessions total across random times." + +### Fragment Tracking Over Time + +The Gallery can show **fragment patterns over time**: +- "This month, your most common fragment type was **should statements**" +- "You've reduced catastrophizing by 40% compared to last month" +- A visual "spectrum" chart showing which cognitive distortions appear most frequently + +This turns the Mirror from a journal into a **self-awareness engine**. Users can literally see their thinking patterns change over time. + +**Science note:** This longitudinal tracking implements Stevens & Bavelier's (2012) finding that attention training transfers and compounds. The fragment density decline over time is a measurable proxy for improved attentional self-awareness — the user is literally catching patterns earlier and more often because their attentional system has been retrained. + +### Mirror Prompts + +For days when the user opens the Mirror but doesn't know what to write: +- "What happened today that you're still thinking about?" +- "What would you say to a friend if they were feeling what you're feeling?" +- "What's one thing you're avoiding thinking about?" +- "Describe your mood in a sentence. Then ask yourself why." + +These are optional, dismissible, and only shown on empty-state. + +--- + +## Monetization Placement + +| Feature | Free (Kalei) | Premium (Kalei Prism) | +|---|---|---| +| Mirror access | 2 sessions/week | Unlimited | +| Fragment highlighting | Basic (3 distortion types) | Full spectrum (all 10 types) | +| Inline reframes | 1 per session | Unlimited | +| Session Reflections | Summary only | Full Reflection with insight | +| Fragment tracking over time | ✗ | ✓ | +| Export Mirror sessions | ✗ | ✓ | + +The free tier gives enough Mirror access to experience the value. The paywall hits at the point where the user wants **depth and consistency** — which is exactly when they're most likely to convert. + +--- + +## Technical Implementation Notes + +### AI Processing Pipeline + +Each message the user sends in the Mirror triggers a lightweight AI analysis: + +``` +User message → Claude API call → Returns: +{ + "fragments": [ + { + "text": "She probably thinks I'm not cut out for this role", + "start_index": 89, + "end_index": 143, + "distortion_type": "mind_reading", + "distortion_label": "Mind reading", + "distortion_description": "Assuming someone else's thoughts without evidence", + "confidence": 0.87 + } + ] +} +``` + +**Confidence threshold:** Only highlight fragments with confidence > 0.75 to avoid false positives. A false positive (highlighting something that isn't actually distorted thinking) would erode trust quickly. + +**Latency:** Analysis should complete within 1–2 seconds after message sent. Highlights appear with a subtle fade-in animation — fragments "catching the light." + +### Reframe Generation (On Tap) + +When user taps a highlighted fragment, a second API call generates the inline reframe: + +``` +Input: fragment text + surrounding context + distortion type +Output: { + "distortion_explanation": "Plain language explanation", + "reframe": "1-2 sentence alternative perspective", + "full_turn_prompt": "Pre-filled prompt for Kaleidoscope if user wants deeper exploration" +} +``` + +### Data Storage + +Mirror sessions stored in Supabase: + +```sql +-- Mirror sessions table +CREATE TABLE mirror_sessions ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + started_at TIMESTAMPTZ DEFAULT NOW(), + ended_at TIMESTAMPTZ, + reflection_summary TEXT, + reflection_insight TEXT, + pattern_seed TEXT, -- for generating the visual pattern + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Mirror messages table +CREATE TABLE mirror_messages ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + session_id UUID REFERENCES mirror_sessions(id), + content TEXT NOT NULL, + sequence_order INTEGER, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Detected fragments within messages +CREATE TABLE mirror_fragments ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + message_id UUID REFERENCES mirror_messages(id), + fragment_text TEXT NOT NULL, + start_index INTEGER, + end_index INTEGER, + distortion_type VARCHAR(50), + confidence FLOAT, + was_tapped BOOLEAN DEFAULT FALSE, + was_reframed BOOLEAN DEFAULT FALSE, + reframe_text TEXT, + created_at TIMESTAMPTZ DEFAULT NOW() +); +``` + +### Privacy & Sensitivity + +Mirror content is the most personal data in the app. Requirements: + +- **End-to-end encryption** for all Mirror content at rest +- **No Mirror content used for model training** — explicit policy +- **Local-first option** (future): Allow users to keep Mirror data on-device only +- **Easy deletion**: User can delete any session or all Mirror data +- **Content safety**: If AI detects crisis language (self-harm, suicidal ideation), surface crisis resources immediately — not as a highlight/reframe, but as a dedicated intervention with hotline numbers and a warm handoff message + +--- + +## Updated App Structure + +With the Mirror, Kalei now has three pillars that map to a complete mental model: + +| Pillar | Feature | Metaphor | User need | Interaction style | +|--------|---------|----------|-----------|-------------------| +| **Awareness** | The Mirror | Reflective surface that shows you your fragments | "I need to process" | Freeform writing, passive AI | +| **Perspective** | The Kaleidoscope | The turn that reveals patterns in fragments | "I need to see this differently" | Structured input → output | +| **Direction** | The Lens | Focused vision toward what you're building | "I need to move forward" | Goal setting, affirmations, tracking | + +**Together:** You become aware of your patterns (Mirror), you learn to see them differently (Kaleidoscope), and you channel that clarity into what you're building (Lens). + +**Tagline still holds:** *Same pieces. New angle.* + +**Elevator pitch (updated):** +> "Kalei is a kaleidoscope for your mind. Write freely in the Mirror and Kalei gently highlights the negative thinking patterns you can't see yourself. Take any thought into the Kaleidoscope and see it from entirely new angles. Then focus your clarity through the Lens toward the goals that matter to you. Same pieces. New angle. That's Kalei." + +--- + +*The mirror doesn't tell you what to see. It shows you what's already there.* diff --git a/docs/product/kalei-spectrum-phase2.md b/docs/product/kalei-spectrum-phase2.md new file mode 100644 index 0000000..a399650 --- /dev/null +++ b/docs/product/kalei-spectrum-phase2.md @@ -0,0 +1,427 @@ +# The Spectrum — Kalei v1 + +## Scientific Foundation + +The Spectrum is where multiple research pillars converge into a single intelligence layer. + +**Expectation Effects (Stetler 2014, Pardo-Cabello et al. 2022):** The Turn Impact component ("Before & After") is a deliberate evidence engine. Stetler demonstrated that consistent adherence to a process reinforces positive expectations, which in turn improve outcomes — a documented feedback loop. By showing users concrete proof that reframing measurably shifts their subsequent emotional state, the Spectrum accelerates this cycle. The transparency doesn't weaken the effect; it strengthens it. + +**Habit Formation (Wood & Neal 2007, Wood et al. 2021):** Rhythm Detection and streak mechanics implement Wood's finding that ~43% of daily behavior is habitual and that context stability predicts habit formation. The Spectrum tracks context patterns (time-of-day rhythms, weekly cycles) to help users understand and leverage their own behavioral patterns. + +**Selective Attention (Yantis 2008, Stevens & Bavelier 2012):** Fragment Pattern tracking ("Your Glass") operates the Mirror's attentional principle at a longitudinal scale. Instead of highlighting individual distortions in real-time, it reveals macro-patterns: which cognitive biases dominate, how they shift over time, and which respond most to reframing. This is attentional self-knowledge — seeing your own perceptual filters from the outside. + +**Self-Efficacy (Bandura 1977):** The Growth Trajectory ("The Long View") directly implements Bandura's most potent self-efficacy source: mastery experiences. By tracking fragment density decline, self-correction rate, and reframe adoption, the Spectrum provides concrete evidence of growing capability — "You are getting better at this" backed by data, not platitudes. + +--- + +## Emotional Intelligence, Not Mood Tracking + +Every wellness app asks you to rate your mood on a scale. Tap a smiley face. Drag a slider. It's self-reported, inaccurate, and most people stop doing it after two weeks because it feels like homework. + +Kalei doesn't need to ask how you feel. **It already knows.** + +Over time, users accumulate weeks or months of Mirror sessions, Turns, and Lens activity. Every word they've written, every fragment detected, every pattern revealed, every reframe they saved or dismissed — it's all data. Rich, personal, longitudinal emotional data that the user generated naturally while using features they already love. + +The Spectrum turns that data into **self-knowledge**. + +--- + +## Why "The Spectrum" + +Light enters a prism and exits as a spectrum — the full range of colors that were always present but invisible to the naked eye. The Spectrum takes the raw light of your daily Kalei usage and separates it into its component colors so you can see what's really going on inside. + +It also completes the optical metaphor system: + +| Feature | Optical element | What it does | +|---------|----------------|--------------| +| The Mirror | Mirror | Reflects your thoughts back to you | +| The Kaleidoscope | Kaleidoscope | Rearranges fragments into patterns | +| The Lens | Lens | Focuses your vision on what's ahead | +| The Spectrum | Prism | Reveals the full range of what you're feeling | + +--- + +## What The Spectrum Shows + +### 1. The Emotional Landscape + +A visual representation of your emotional state over time — not from self-reporting, but from **AI analysis of your Mirror sessions, Turns, and Lens check-ins.** + +**How it works:** + +Every Mirror message and Turn input is analyzed for emotional signatures across multiple dimensions: + +- **Valence:** Positive ↔ Negative +- **Arousal:** Calm ↔ Activated +- **Certainty:** Confident ↔ Uncertain +- **Agency:** In control ↔ Helpless +- **Social orientation:** Connected ↔ Isolated +- **Temporal focus:** Past-dwelling ↔ Present ↔ Future-focused + +These dimensions are plotted over time as a **flowing gradient visualization** — not a line chart, but a river of color that shifts and blends. Warm colors for activated states, cool for calm, dark for negative, bright for positive. The result looks like light passing through a prism: your emotional spectrum, laid out across days and weeks. + +**The user sees:** +- The overall color/tone of their week at a glance +- Shifts and transitions (Tuesday was dark and activated → Wednesday calmed down after a Turn) +- Long-term trends (past month trending brighter, or a slow slide they hadn't noticed) + +**What they don't see:** Numbers, scores, or ratings. The Spectrum is visual and intuitive, not clinical. You look at it and *feel* whether things are moving in the right direction. + +### 2. Fragment Patterns — "Your Glass" + +A breakdown of which cognitive distortion types appear most frequently in the user's writing. + +**Visualization:** A faceted gem or crystal with different faces representing different distortion types. The larger the face, the more frequently that pattern appears. The gem evolves over time as patterns shift. + +**Insights delivered in plain language:** + +> "This month, **should statements** made up 34% of your fragments — up from 22% last month. You're putting more pressure on yourself than usual." + +> "**Mind reading** dropped significantly since you started Turning those fragments. You assumed others' thoughts 8 times in January, only twice in February." + +> "Your top 3 fragment types this month: catastrophizing, discounting positives, and black-and-white thinking." + +**Why this matters:** Most people have 2-3 dominant cognitive distortions they don't know about. Seeing them named and tracked over time is genuinely transformative — it's the kind of insight you'd normally get after months of therapy. + +### 3. Turn Impact — "Before & After" + +Tracks the measurable effect of reframing on subsequent emotional state. + +**How it works:** + +The AI compares the emotional tone of Mirror sessions **before and after** a Turn: +- User writes in Mirror (frustrated, catastrophizing) +- User takes a fragment to the Kaleidoscope +- User writes in Mirror again later that day or the next day +- The Spectrum measures the shift + +**What the user sees:** + +> "After Turning a fragment, your next Mirror session is 62% more likely to show increased agency and reduced catastrophizing." + +> "Your most impactful Turn this month was on Feb 3 — the shift in your writing afterward was significant." + +> "Turns on work-related fragments have the strongest positive effect for you. Relationship fragments take 2-3 Turns before the shift shows up." + +This is the **evidence engine** for Kalei's core thesis: that changing the angle actually changes how you feel. Users can see the proof in their own data. + +**Science note:** This directly implements Stetler's (2014) adherence-expectation model. When users see measurable shifts in their own emotional data after Turns, it reinforces the expectation that reframing works — which increases future engagement and actual benefit. Pardo-Cabello et al. (2022) confirmed that the quality of the therapeutic relationship (or in Kalei's case, the app-user relationship) is the strongest predictor of whether expectation effects materialize. The Spectrum builds that trust through evidence. + +### 4. Rhythm Detection — "Your Cycles" + +Identifies recurring emotional patterns tied to time. + +**Weekly rhythms:** +> "Your Mirror sessions on Mondays contain 3x more should statements than any other day." +> "Fridays tend to be your most positive writing days." + +**Monthly rhythms:** +> "The last week of each month shows elevated anxiety patterns — possibly tied to deadlines or financial cycles." + +**Event correlation (Lens integration):** +> "When you check in with your Lens goals in the morning, your afternoon Mirror sessions show 40% fewer negative fragments." + +**Contextual patterns:** +> "After writing about [work] topics, catastrophizing spikes. After writing about [relationships], personalization is more common." + +The user starts to see their emotional life as a **landscape with terrain** rather than random weather. Some hills are always there. Some valleys are seasonal. That awareness alone is a superpower. + +**Science note:** Rhythm Detection operationalizes Wood et al.'s (2021) finding that habits are triggered by context cues. By revealing temporal patterns ("Mondays are heavy on should-statements"), the Spectrum helps users anticipate and prepare for predictable emotional terrain — turning reactive coping into proactive awareness. + +### 5. Growth Trajectory — "The Long View" + +The headline metric: **how is this person's relationship with their own thinking changing over time?** + +**Tracked indicators:** +- Fragment density: How many distortions per 100 words in Mirror sessions (trending down = growth) +- Self-correction rate: How often the user identifies their own fragments before Kalei highlights them (measured by editing/deleting mid-message) +- Reframe adoption: How often saved patterns from Turns echo in subsequent Mirror writing (user naturally using new perspectives) +- Distortion diversity: Whether the user is getting stuck on one pattern or successfully addressing multiple types +- Turn-to-insight ratio: How many Turns result in a saved keepsake vs. dismissed patterns + +**Visualization:** A single, evolving kaleidoscope pattern that represents your overall growth. The more you use Kalei, the more complex, colorful, and beautiful the pattern becomes. At month 1, it might be simple and muted. At month 6, it's intricate and vivid. + +This becomes the **centerpiece of the Spectrum dashboard** — your personal growth, visualized as a living kaleidoscope pattern. + +**Science note:** Every tracked indicator maps to Bandura's (1977) self-efficacy sources. Fragment density decline and self-correction rate are mastery experiences (the strongest efficacy source). Reframe adoption shows vicarious learning internalized. The evolving pattern visualization provides a visceral, non-numerical representation of growing capability — "I am getting better at this" made visible. + +**Milestone moments:** + +> "Your fragment density has dropped 30% since you started. You're catching your own patterns now." + +> "This week, you naturally reframed a catastrophizing thought in your Mirror session without needing a Turn. That's new." + +> "You've explored all 10 fragment types. You're seeing the full spectrum." + +--- + +## The Spectrum Dashboard — Layout + +### Top Section: The River +Your emotional landscape as a flowing color gradient. Swipe horizontally to scroll through time. Tap any point to see the Mirror session or Turn from that day. + +### Middle Section: Your Glass +The faceted gem visualization showing fragment type distribution. Toggle between "This week," "This month," "All time." Tap any facet for the distortion deep-dive. + +### Bottom Section: Insights Feed +A scrollable feed of AI-generated insights, refreshed weekly. Each insight is a card with: +- A one-line observation +- Supporting data (subtle, not overwhelming) +- An action suggestion when relevant + +### Floating Element: Your Pattern +Your evolving kaleidoscope pattern, accessible from the top corner. Tap to expand full-screen. Shareable as a "growth snapshot." + +--- + +## When Insights Are Delivered + +The Spectrum doesn't bombard users with data. Insights surface at natural moments: + +### Weekly Reflection (Push Notification) +Every Sunday evening (or user-configured day): +> "Your Spectrum updated. See what this week's light revealed. 🔮" + +Opens to a **Weekly Spectrum Summary:** +- Dominant emotional color this week +- Top fragment type +- Most impactful Turn +- One insight +- The week's addition to your evolving pattern + +### Monthly Deep Dive +First of each month: +> "January's Spectrum is ready. See how your light shifted." + +A richer summary with month-over-month comparisons, rhythm detection insights, and growth trajectory updates. + +### In-Context Nudges +Subtle, non-intrusive insights surfaced within other features: +- In the Mirror: "You've used the phrase 'I should' 4 times this session. That's a pattern worth noticing." +- After a Turn: "This is the 3rd time you've Turned a work-related fragment this week. The Spectrum can show you more about this pattern." +- In the Lens: "Your Lens focus on [career growth] aligns with the fragments you've been processing. You're working on the right things." + +--- + +## Monetization + +The Spectrum is a **Kalei Prism exclusive feature**. It's the single strongest reason to upgrade. + +**Free tier gets:** +- A simplified weekly emotional summary (1 insight, no visualizations) +- Fragment type counts (basic numbers only) +- A teaser of what the full Spectrum shows: "Upgrade to see your full Spectrum" + +**Prism tier gets:** +- Full Spectrum dashboard with all 5 sections +- Weekly and monthly deep dives +- Growth trajectory and evolving pattern +- Rhythm detection +- Turn impact analysis +- Export and sharing of Spectrum snapshots + +**Upgrade CTA:** +> "You've written 47 Mirror sessions and completed 23 Turns. There's a story in that data. See your full Spectrum." + +This is a natural paywall because the Spectrum **requires usage history to be valuable.** By the time a user has enough data for the Spectrum to be meaningful, they've already experienced Kalei's value through the free tier and are primed to convert. + +--- + +## Privacy Architecture + +The Spectrum analyzes deeply personal data. Trust is non-negotiable. + +### Principles + +1. **All analysis happens on aggregated patterns, never exposed raw content.** The Spectrum shows "your catastrophizing increased this week" — it never shows "you wrote 'my life is falling apart' on Tuesday" +2. **No Spectrum data leaves the user's account.** Not for model training, not for anonymized research, not for anything +3. **Users control the window.** They can exclude any Mirror session or Turn from Spectrum analysis. They can set the Spectrum to only analyze the last 30/60/90 days +4. **Full deletion.** "Reset my Spectrum" erases all analyzed data and starts fresh +5. **Transparency.** A "How this works" section explains exactly what the AI analyzes and what it doesn't + +### Data Processing + +Spectrum analysis runs as a **background job**, not in real-time: +- After each Mirror session ends, emotional dimensions are computed and stored as numerical vectors — not raw text +- Fragment types are already captured during Mirror sessions +- Weekly aggregation job runs to compute trends, rhythms, and insights +- The Spectrum dashboard reads from aggregated data only + +```sql +-- Emotional analysis per Mirror session +CREATE TABLE spectrum_session_analysis ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + session_id UUID REFERENCES mirror_sessions(id), + session_date DATE NOT NULL, + valence FLOAT, -- -1 (negative) to 1 (positive) + arousal FLOAT, -- -1 (calm) to 1 (activated) + certainty FLOAT, -- -1 (uncertain) to 1 (confident) + agency FLOAT, -- -1 (helpless) to 1 (in control) + social_orientation FLOAT, -- -1 (isolated) to 1 (connected) + temporal_focus FLOAT, -- -1 (past) to 0 (present) to 1 (future) + fragment_count INTEGER, + word_count INTEGER, + dominant_distortion VARCHAR(50), + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Emotional analysis per Turn +CREATE TABLE spectrum_turn_analysis ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + turn_id UUID REFERENCES turns(id), + turn_date DATE NOT NULL, + pre_valence FLOAT, -- emotional state of input + post_valence FLOAT, -- emotional state after reframe engagement + distortion_type VARCHAR(50), + reframe_saved BOOLEAN, + topic_cluster VARCHAR(100), + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Weekly aggregated insights +CREATE TABLE spectrum_weekly ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + week_start DATE NOT NULL, + avg_valence FLOAT, + avg_arousal FLOAT, + avg_agency FLOAT, + total_fragments INTEGER, + total_turns INTEGER, + total_mirror_sessions INTEGER, + dominant_distortion VARCHAR(50), + distortion_distribution JSONB, -- {"catastrophizing": 5, "mind_reading": 3, ...} + fragment_density FLOAT, -- fragments per 100 words + turn_impact_score FLOAT, -- measured shift after turns + insight_text TEXT, -- AI-generated weekly insight + created_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, week_start) +); + +-- Monthly deep dive +CREATE TABLE spectrum_monthly ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + month_start DATE NOT NULL, + growth_score FLOAT, -- composite improvement metric + rhythm_insights JSONB, -- detected patterns tied to time + month_over_month_delta JSONB, -- comparison with previous month + top_fragment_types JSONB, -- ranked list + most_impactful_turn UUID, -- references turn with biggest shift + pattern_complexity_score FLOAT, -- drives evolving visual pattern + narrative_summary TEXT, -- AI-generated monthly narrative + created_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, month_start) +); +``` + +--- + +## Notification Copy — Spectrum Voice + +The Spectrum speaks with slightly more authority than other Kalei features — it has data behind it. But still warm, still poetic. + +### Weekly + +- "Your Spectrum shifted this week. Come see the colors." +- "7 days of fragments and patterns. Here's what the light reveals." +- "This week had a rhythm. The Spectrum caught it." + +### Monthly + +- "A month of Turns. Your Spectrum has a story to tell." +- "January's light, separated into its colors. Your monthly Spectrum is ready." + +### Milestone Insights + +- "First month of Spectrum data. Your baseline is set — now watch it evolve." +- "Your fragment density dropped below 5 per 100 words for the first time. You're catching yourself." +- "3 consecutive weeks of increasing agency in your writing. Something shifted." +- "You haven't catastrophized in 12 days. That's your longest streak." + +### Growth Pattern Evolution + +- "Your pattern grew a new layer this month. Tap to see it." +- "Remember your first pattern? Compare it to today's. Look how far you've come." + +--- + +## The Spectrum as Retention Engine + +The Spectrum solves the biggest problem in wellness apps: **the drop-off after the initial novelty fades.** + +**Week 1-2:** Users are engaged with the Mirror and Kaleidoscope. Everything is new. + +**Week 3-4:** Novelty fades. This is where most wellness apps lose people. + +**With the Spectrum (timed with early user data accumulation):** + +- "Your first Spectrum is ready" re-engages users with a new reason to open the app +- The evolving pattern creates **collection psychology** — users want to see it grow +- Weekly insights create a **recurring appointment** with the app +- Growth trajectory shows **concrete progress** — "this is working" evidence +- Fragment tracking creates **self-competition** — users try to beat their own patterns +- Monthly deep dives become **anticipated events** — not notifications to dismiss + +The Spectrum turns Kalei from a tool you use when you feel bad into a **dashboard you check because you're curious about yourself.** That's the difference between reactive usage (declining) and proactive usage (compounding). + +**Science note:** This retention mechanic is grounded in both habit formation and expectation effects. Wood et al. (2021) showed that shifting behavior from goal-directed (conscious, effortful) to habitual (automatic, context-triggered) is what sustains long-term change. Stetler (2014) showed that consistent engagement reinforces positive expectations. The Spectrum provides the evidence that keeps both loops spinning. + +--- + +## Spectrum Rollout Sequence + +### Pre-Launch (2 weeks before) + +Notification to existing users: +> "You've completed [X] Turns and [Y] Mirror sessions. Something new is coming that turns all of that into self-knowledge. Stay tuned." + +### Launch Day + +> "The Spectrum is here. Every Turn you've taken, every fragment you've noticed — it all means something. See your full emotional landscape for the first time." + +Open to a dramatic reveal of their personal Spectrum for the first time — the river visualization populating with their historical data, the gem forming its facets, the evolving pattern appearing. + +This should be a **wow moment.** The user's own emotional history, visualized beautifully for the first time. Data they generated without thinking about it, now reflecting back as genuine self-knowledge. + +### Post-Launch (ongoing) + +Weekly and monthly cadence takes over. The Spectrum becomes a background engine that surfaces insights at the right moments and gives users a reason to maintain their Mirror and Turn habits. + +--- + +## Updated Feature Map — Full Kalei Ecosystem + +``` +PHASE 1 PHASE 2 +───────────────────────────────── ────────────────────── + +THE MIRROR (Awareness) ──→ feeds data to ──→ THE SPECTRUM + Write freely (Intelligence) + AI highlights fragments See your patterns + Inline reframes Track growth + Discover rhythms +THE KALEIDOSCOPE (Perspective) ──→ feeds data to ──→ Measure impact + Structured reframing Evolving visual + Fragment → Patterns + Save keepsakes + +THE LENS (Direction) ──→ informed by ──→ + Goal setting + Daily affirmations + Vision tracking + + ◇ ◇ + Kalei Free Kalei Prism + 3 Turns/day Unlimited everything + 2 Mirror/week + Full Spectrum + Basic Lens + Weekly/monthly insights + + Growth trajectory + + Fragment analytics +``` + +--- + +*White light looks simple. The Spectrum shows you everything it's made of.* diff --git a/docs/technical/kalei-ai-model-comparison.md b/docs/technical/kalei-ai-model-comparison.md new file mode 100644 index 0000000..cca90da --- /dev/null +++ b/docs/technical/kalei-ai-model-comparison.md @@ -0,0 +1,162 @@ +# Kalei — AI Model Selection: Unbiased Analysis + +## The Question + +Which AI model should power a mental wellness app that needs to detect emotional fragments, generate empathetic perspective reframes, produce personalized affirmations, detect crisis signals, and analyze behavioral patterns over time? + +--- + +## What Kalei Actually Needs From Its AI + +| Task | Quality Bar | Frequency | Latency Tolerance | +|------|------------|-----------|-------------------| +| **Mirror** — detect emotional fragments in freeform writing | High empathy + precision | 2-7x/week per user | 2-3s acceptable | +| **Kaleidoscope** — generate 3 perspective reframes | Highest — this IS the product | 3-10x/day per user | 2-3s acceptable | +| **Lens** — daily affirmation generation | Medium — structured output | 1x/day per user | 5s acceptable | +| **Crisis Detection** — flag self-harm/distress signals | Critical safety — zero false negatives | Every interaction | <1s preferred | +| **Spectrum** — weekly/monthly pattern analysis | High analytical depth | 1x/week batch | Minutes acceptable | + +The Kaleidoscope reframes are the core product experience. If they feel generic, robotic, or tone-deaf, users churn. This is the task where model quality matters most. + +--- + +## Venice.ai API — What You Get + +Since you already have Venice Pro ($10 one-time API credit), here are the relevant models and their pricing: + +### Best Venice Models for Kalei + +| Model | Input/MTok | Output/MTok | Cache Read | Context | Privacy | Notes | +|-------|-----------|------------|------------|---------|---------|-------| +| **DeepSeek V3.2** | $0.40 | $1.00 | $0.20 | 164K | Private | Strongest general model on Venice | +| **Qwen3 235B A22B** | $0.15 | $0.75 | — | 131K | Private | Best price-to-quality ratio | +| **Llama 3.3 70B** | $0.70 | $2.80 | — | 131K | Private | Meta's flagship open model | +| **Gemma 3 27B** | $0.12 | $0.20 | — | 203K | Private | Ultra-cheap, Google's open model | +| **Venice Small (Qwen3 4B)** | $0.05 | $0.15 | — | 33K | Private | Affirmation-tier only | + +### Venice Advantages +- **Privacy-first architecture** — no data retention, critical for mental health +- **OpenAI-compatible API** — trivial to swap in/out, same SDK +- **Prompt caching** on select models (DeepSeek V3.2 confirmed) +- **You already pay for Pro** — $10 free API credit to test +- **No minimum commitment** — pure pay-per-use + +### Venice Limitations +- **No batch API** — can't get 50% off for Spectrum overnight processing +- **"Uncensored" default posture** — Venice optimizes for no guardrails, which is the OPPOSITE of what a mental health app needs. We must disable Venice system prompts and provide our own safety layer +- **No equivalent to Anthropic's constitutional AI** — crisis detection safety net is entirely on us +- **Smaller infrastructure** — less battle-tested at scale than Anthropic/OpenAI +- **Rate limits not publicly documented** — could be a problem at scale + +--- + +## Head-to-Head: Venice Models vs Claude Haiku 4.5 + +### Cost Per User Per Month + +Calculated using our established usage model: Free user = 3 Turns/day, 2 Mirror/week, daily Lens. + +| Model (via) | Free User/mo | Prism User/mo | vs Claude Haiku | +|-------------|-------------|--------------|-----------------| +| **Claude Haiku 4.5** (Anthropic) | $0.31 | $0.63 | baseline | +| **DeepSeek V3.2** (Venice) | ~$0.07 | ~$0.15 | **78% cheaper** | +| **Qwen3 235B** (Venice) | ~$0.05 | ~$0.10 | **84% cheaper** | +| **Llama 3.3 70B** (Venice) | ~$0.16 | ~$0.33 | **48% cheaper** | +| **Gemma 3 27B** (Venice) | ~$0.02 | ~$0.04 | **94% cheaper** | + +The cost difference is massive. At 200 DAU (traction), monthly AI cost drops from ~$50 to ~$10-15. + +### Quality Comparison for Emotional Tasks + +This is the critical question. Here's what the research and benchmarks tell us: + +**Emotional Intelligence (EI) Benchmarks:** +- A 2025 Nature study tested LLMs on 5 standard EI tests. GPT-4, Claude 3.5 Haiku, and DeepSeek V3 all outperformed humans (81% avg vs 56% human avg) +- GPT-4 scored highest with a Z-score of 4.26 on the LEAS emotional awareness scale +- Claude models are specifically noted for "endless empathy" — excellent for therapeutic contexts but with dependency risk +- A blinded study found AI-generated psychological advice was rated MORE empathetic than human expert advice + +**Model-Specific Emotional Qualities:** + +| Model | Empathy Quality | Tone Consistency | Creative Reframing | Safety/Guardrails | +|-------|----------------|-----------------|-------------------|-------------------| +| Claude Haiku 4.5 | ★★★★☆ | ★★★★★ | ★★★★☆ | ★★★★★ | +| DeepSeek V3.2 | ★★★☆☆ | ★★★★☆ | ★★★☆☆ | ★★☆☆☆ | +| Qwen3 235B | ★★★★☆ | ★★★★☆ | ★★★☆☆ | ★★☆☆☆ | +| Llama 3.3 70B | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | +| Gemma 3 27B | ★★☆☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★★☆☆ | + +**Key findings:** +- DeepSeek V3.2 is described as "slightly more mechanical in tone" with "repetition in phrasing" — problematic for daily therapeutic interactions +- Qwen3 is praised for "coherent extended conversations" and "tone consistency over long interactions" — actually quite good for our use case +- Llama 3.3 is solid but unremarkable for emotional tasks +- Gemma 3 27B is too small for the nuance we need in Mirror and Kaleidoscope +- Claude's constitutional AI training makes crisis detection significantly more reliable out-of-the-box + +--- + +## The Final Decision (Updated February 2026) + +After evaluating all options including Venice, Claude-first, and various hybrid strategies, the decision is: + +### ★ Chosen: DeepSeek V3.2 via OpenRouter + Non-Chinese Providers + +**Primary:** DeepSeek V3.2 routed through DeepInfra/Fireworks (US/EU infrastructure) via OpenRouter +**Fallback:** Claude Haiku 4.5 via OpenRouter (automatic failover on provider outage) +**Single model for all features** — no tiering until 5,000+ DAU justifies the complexity + +| | DeepInfra (via OpenRouter) | Claude Haiku 4.5 (fallback) | +|---|---|---| +| Input (cache miss) | $0.26/M | $1.00/M | +| Input (cache hit) | $0.216/M | $0.10/M | +| Output | $0.38/M | $5.00/M | + +**Monthly AI cost at 200 DAU: ~$8** (vs $50 with Claude Haiku, vs $12-18 Venice hybrid) + +### Why This Beats All Other Options + +1. **Data privacy solved** — DeepInfra/Fireworks host on US/EU infrastructure. No data through Chinese servers. Critical for a mental wellness app. +2. **85–90% cheaper than Claude** — per-user AI cost drops from $0.33 to ~$0.034/month (free users). +3. **Automatic failover** — OpenRouter routes to Claude Haiku if DeepInfra goes down. No code changes, no downtime. +4. **No vendor lock-in** — one API key, switch models/providers via config. OpenRouter's API is OpenAI-compatible. +5. **Single model simplicity** — one prompt set to tune, one quality bar to maintain. Solo founder can manage this. +6. **Emotional intelligence validated** — Nature 2025 study shows DeepSeek V3 scores comparably to Claude on standardized EI tests (81% avg vs 56% human avg). + +### Why Not Venice, Groq, or Direct DeepSeek + +- **Venice:** No batch API, "uncensored" default posture requires extra safety work, rate limits undocumented, smaller infrastructure. +- **Groq:** Great speed but limited model selection. Useful as a future tier for structured generation at 5,000+ DAU. +- **DeepSeek Direct API:** Cheapest option ($0.028 cache hits) but routes all data through Chinese servers. Non-starter for mental health data. +- **Tiered hybrid (Option D):** Saves ~$30-50/month over single-model approach but adds 4 separate prompt configs, routing logic, and quality benchmarks. Not worth the complexity at current scale. + +### Safety Layer (Non-Negotiable Regardless of Provider) + +``` +User input → Keyword crisis detector (local, instant) + → If flagged: hardcoded crisis response (no LLM needed) + → If clear: send to OpenRouter with safety-focused system prompt + → Post-process: scan output for harmful patterns before showing to user +``` + +We build our own safety layer regardless of provider. This gives us MORE control than relying on any provider's built-in guardrails. + +--- + +## Final Cost Model (OpenRouter + DeepInfra) + +| Stage | DAU | AI Cost/mo | Total Infra/mo | Break-even Subscribers | +|-------|-----|-----------|----------------|----------------------| +| Launch (0-500 users) | ~50 | ~$2 | ~$16 | **3 Prism @ $4.99** | +| Traction (500-2K) | ~200 | ~$8 | ~$53 | **11 Prism** | +| Growth (2K-10K) | ~1K | ~$40 | ~$216 | **43 Prism** | + +Compare to Claude-first: launch was $26/mo, now $16. growth was $425, now $216. AI went from 60% of total spend to 19%. + +--- + +## Scaling Roadmap + +1. **Launch → 600 DAU:** Single model (DeepSeek V3.2 via OpenRouter/DeepInfra). Focus on prompt quality. +2. **600+ DAU:** Evaluate self-hosted Qwen3-30B-A3B on GPU ($245/month fixed) — cheaper than API at this volume, full data control. +3. **5,000+ DAU:** Introduce tiered model routing if usage data shows certain features benefit from specialized models. +4. **Build the safety layer regardless** — multi-stage crisis filter is a day-one requirement, not a provider feature. diff --git a/docs/technical/kalei-architecture-diagrams.md b/docs/technical/kalei-architecture-diagrams.md new file mode 100644 index 0000000..c25c675 --- /dev/null +++ b/docs/technical/kalei-architecture-diagrams.md @@ -0,0 +1,641 @@ +# Kalei — Architecture & User Journey Diagrams + +All diagrams below are valid Mermaid syntax. Paste into any Mermaid renderer (mermaid.live, GitHub markdown, VS Code preview) to visualize. + +--- + +## 1. Complete User Journey + +Shows the full lifecycle from app discovery through onboarding, daily habit loops, conversion, and long-term retention. + +```mermaid +flowchart LR + subgraph Acquisition["Acquisition"] + A1["App Store Discovery"] --> A2["Download App"] + A2 --> A3["Open for First Time"] + end + + subgraph Onboarding["Onboarding Flow"] + A3 --> O1["Welcome Screen"] + O1 --> O2["3 Swipeable Intro Cards"] + O2 --> O3["Choose Reframe Style\n(Brutal / Gentle / Logical / Philosophical / Humor)"] + O3 --> O4["Set Daily Check-in Time"] + O4 --> O5["Create Account\n(Email / Google / Apple)"] + O5 --> O6["First Reframe — WOW Moment"] + O6 --> O7["Land on Home Screen"] + end + + subgraph DailyLoop["Daily Habit Loop"] + O7 --> D1["Push Notification\n'What's weighing on you?'"] + D1 --> D2{"User Intent"} + D2 -->|"Quick reframe"| T1["The Turn\n(Kaleidoscope)"] + D2 -->|"Need to process"| M1["The Mirror\n(Freeform Writing)"] + D2 -->|"Goal focus"| L1["The Lens\n(Manifestation)"] + D2 -->|"Review history"| G1["The Gallery"] + T1 --> D3["Save Reframe / Keepsake"] + M1 --> D3 + L1 --> D3 + D3 --> D4["Streak Updated"] + D4 --> D5["Return Tomorrow"] + D5 --> D1 + end + + subgraph Deepening["Engagement Deepening"] + G1 --> E1["See Thought Patterns Over Time"] + E1 --> E2["Weekly Summary\n(Sunday Push)"] + E2 --> E3["Discover Recurring Fragments"] + E3 --> E4["Motivation to Continue"] + E4 --> D1 + end + + subgraph Conversion["Free → Premium"] + D4 --> C1{"Hit Free Tier Limit?"} + C1 -->|"Yes"| C2["Soft Paywall\n'Unlock unlimited Turns'"] + C2 --> C3{"Convert?"} + C3 -->|"Yes"| C4["Subscribe to Prism\n($4.99/mo)"] + C3 -->|"Not yet"| D5 + C4 --> C5["Full Access Unlocked"] + C5 --> D1 + end + + subgraph Retention["Long-Term Retention"] + C5 --> R1["Spectrum Dashboard\n(Prism+)"] + R1 --> R2["Monthly AI Insights"] + R2 --> R3["Growth Trajectory"] + R3 --> R4["Deep Self-Knowledge"] + R4 --> D1 + end +``` + +--- + +## 2. Backend System Architecture + +The full backend from client through edge, API services, AI layer, data stores, and external integrations. + +```mermaid +flowchart TB + subgraph Client["Client Layer"] + APP["React Native + Expo App"] + TURN_UI["Turn Screen"] + MIRROR_UI["Mirror Screen"] + LENS_UI["Lens Screen"] + GALLERY_UI["Gallery Screen"] + SPECTRUM_UI["Spectrum Dashboard"] + PROFILE_UI["Profile & Settings"] + end + + subgraph Edge["Edge Layer"] + CF["Cloudflare\nDNS / CDN / DDoS"] + NGINX["Nginx\nReverse Proxy / SSL / Rate Limit"] + end + + subgraph API["API Layer — Modular Monolith (Fastify)"] + GW["API Gateway & Auth\n(JWT + Refresh Rotation)"] + TURN_SVC["Turn Service"] + MIRROR_SVC["Mirror Service"] + LENS_SVC["Lens Service"] + SPECTRUM_SVC["Spectrum Service"] + SAFETY_SVC["Safety Service\n(Crisis Detection)"] + ENT_SVC["Entitlement Service\n(Plan Gating)"] + COST_SVC["Usage Meter &\nCost Guard"] + JOBS["Job Scheduler\n& Workers"] + NOTIF["Notification Service"] + end + + subgraph AI["AI Layer (via OpenRouter Gateway)"] + AI_GW["AI Gateway\n(OpenRouter Provider Routing)"] + DEEPSEEK["DeepSeek V3.2\nvia DeepInfra/Fireworks\n(US/EU — Primary)"] + CLAUDE_FALLBACK["Claude Haiku 4.5\n(Automatic Fallback)"] + end + + subgraph Data["Data Layer"] + PG["PostgreSQL 16\n(Source of Truth)"] + REDIS["Redis\n(Cache / Rate Limits / Counters)"] + OBJ["Object Storage\n(Spectrum Exports)"] + end + + subgraph External["External Services"] + APPLE["Apple App Store\nBilling API"] + GOOGLE["Google Play\nBilling API"] + APNS["APNs"] + FCM["FCM"] + POSTHOG["PostHog\n(Self-Hosted Analytics)"] + GLITCHTIP["GlitchTip\n(Error Tracking)"] + end + + APP --> CF --> NGINX --> GW + GW --> TURN_SVC + GW --> MIRROR_SVC + GW --> LENS_SVC + GW --> SPECTRUM_SVC + GW --> ENT_SVC + + TURN_SVC --> SAFETY_SVC + MIRROR_SVC --> SAFETY_SVC + LENS_SVC --> SAFETY_SVC + + TURN_SVC --> AI_GW + MIRROR_SVC --> AI_GW + LENS_SVC --> AI_GW + SPECTRUM_SVC --> AI_GW + + AI_GW --> DEEPSEEK + AI_GW --> CLAUDE_FALLBACK + + TURN_SVC --> COST_SVC + MIRROR_SVC --> COST_SVC + LENS_SVC --> COST_SVC + COST_SVC --> REDIS + + TURN_SVC --> PG + MIRROR_SVC --> PG + LENS_SVC --> PG + SPECTRUM_SVC --> PG + ENT_SVC --> PG + JOBS --> PG + + ENT_SVC --> APPLE + ENT_SVC --> GOOGLE + NOTIF --> APNS + NOTIF --> FCM + GW --> POSTHOG + GW --> GLITCHTIP +``` + +--- + +## 3. The Mirror (Awareness) — Sequence Diagram + +Complete sequence from session start through writing, fragment detection, inline reframing, and session reflection. + +```mermaid +sequenceDiagram + participant U as User + participant App as Mobile App + participant API as Kalei API + participant Safety as Safety Service + participant Ent as Entitlement Service + participant AI as AI Gateway + participant Model as DeepSeek V3.2 via OpenRouter + participant DB as PostgreSQL + participant R as Redis + + Note over U,R: Session Start + U->>App: Opens Mirror tab + App->>API: POST /mirror/sessions + API->>Ent: Check plan (free: 2/week, prism: unlimited) + Ent->>R: Read session counter + R-->>Ent: Counter value + Ent-->>API: Allowed / Denied + API->>DB: Create mirror_session row + API-->>App: Session ID + empty state prompt + + Note over U,R: Writing & Fragment Detection Loop + U->>App: Writes message freely + App->>API: POST /mirror/messages + API->>Safety: Crisis precheck on text + alt Crisis Detected + Safety->>DB: Log safety_event + API-->>App: Crisis resources (hotlines, warm message) + else Safe Content + API->>AI: Fragment detection prompt + user text + AI->>Model: Inference request (cached system prompt) + Model-->>AI: JSON with fragments + confidence scores + AI-->>API: Validated structured result + API->>DB: Save message + fragments (confidence > 0.75) + API->>R: Increment usage counters + API-->>App: Message with highlighted fragments (amber glow + ◇ icons) + end + + Note over U,R: User Taps a Fragment + U->>App: Taps highlighted fragment ◇ + App->>API: POST /mirror/fragments/{id}/reframe + API->>AI: Reframe prompt + fragment + surrounding context + AI->>Model: Inference request + Model-->>AI: Reframe + distortion explanation + AI-->>API: Validated reframe response + API->>DB: Update fragment (was_tapped, was_reframed, reframe_text) + API-->>App: Mini-card slides up with reframe + App-->>U: Shows pattern name + alternative angle + Full Turn option + + Note over U,R: Session Close & Reflection + U->>App: Presses Done / closes Mirror + App->>API: POST /mirror/sessions/{id}/close + API->>AI: Generate Reflection from all messages + fragments + AI->>Model: Batch summary request + Model-->>AI: Mosaic themes + fragment count + insight + AI-->>API: Reflection payload + API->>DB: Update session with reflection + pattern_seed + API-->>App: Reflection card (Mosaic + fragments found + patterns + one-line insight) + App-->>U: Reflection saved to Gallery +``` + +--- + +## 4. The Turn (Kaleidoscope) — Sequence Diagram + +The structured reframing flow with entitlement gating, safety checks, and multi-perspective AI generation. + +```mermaid +sequenceDiagram + participant U as User + participant App as Mobile App + participant API as Kalei API + participant Ent as Entitlement Service + participant Safety as Safety Service + participant AI as AI Gateway + participant Model as DeepSeek V3.2 via OpenRouter + participant DB as PostgreSQL + participant Cost as Cost Guard + participant R as Redis + + Note over U,R: User Submits a Fragment for Turning + U->>App: Types negative thought + selects style + App->>API: POST /turns {text, style, context} + + Note over API,R: Validation & Gating + API->>Ent: Validate tier + daily Turn cap + Ent->>R: Check daily counter (free: 3/day) + R-->>Ent: Current count + Ent-->>API: Allowed / Limit reached + + alt Limit Reached + API-->>App: Soft paywall prompt + App-->>U: "Unlock unlimited Turns with Prism" + else Allowed + Note over API,R: Safety Gate + API->>Safety: Crisis precheck on text + alt Crisis Detected + Safety->>DB: Log safety_event + API-->>App: Crisis resources response + App-->>U: Hotline numbers + warm message + else Safe Content + Note over API,R: AI Reframe Generation + API->>AI: Build prompt (cached system + user style + fragment + history context) + AI->>Model: Streaming inference request + Model-->>AI: 3 reframe perspectives + micro-action (if-then) + AI-->>API: Validated structured response + token count + + Note over API,R: Record & Respond + API->>Cost: Record token usage + budget check + Cost->>R: Update per-user + global counters + API->>DB: Save turn + reframes + metadata + API-->>App: Stream final Turn result + + Note over U,App: User Sees the Turn Card + App-->>U: Original fragment quoted + App-->>U: 3 perspective reframes in chosen style + App-->>U: Micro-action (Gollwitzer if-then) + App-->>U: "Why This Works" expandable science drawer + + Note over U,App: Post-Turn Actions + U->>App: Save as Keepsake / Try Different Style / Share + App->>API: POST /turns/{id}/save + API->>DB: Mark as saved keepsake + API-->>App: Streak counter updated + end + end +``` + +--- + +## 5. The Lens (Manifestation Engine) — 6-Step Flow + +The complete goal creation and daily action system mapped to the 6 research-backed steps. + +```mermaid +flowchart TB + subgraph Step1["Step 1: DECIDE — Clarity"] + S1A["User taps 'Create a Manifestation'"] --> S1B["AI Conversation (3-5 exchanges)\n'What do you want to achieve?'"] + S1B --> S1C["SMART Goal Refinement"] + S1C --> S1D["Output: Clarity Statement Card"] + end + + subgraph Step2["Step 2: SEE IT — Mental Rehearsal"] + S1D --> S2A["AI generates personalized\nvisualization script"] + S2A --> S2B["First-person, sensory-rich,\nprocess-focused imagery"] + S2B --> S2C["User reads/listens\nMarks as complete"] + S2C --> S2D["Output: Vision Summary\n(revisitable daily)"] + end + + subgraph Step3["Step 3: BELIEVE — Self-Efficacy"] + S2D --> S3A["AI asks:\n'What makes you doubt\nthis is possible?'"] + S3A --> S3B["User lists doubts"] + S3B --> S3C["AI addresses each with:\npast successes + transferable skills\n+ role models + small wins"] + S3C --> S3D["Output: Belief Statement Card\n'You CAN — here's the evidence'"] + end + + subgraph Step4["Step 4: NOTICE — Attention Training"] + S3D --> S4A["AI sets up daily\nattention prompts"] + S4A --> S4B["Daily push:\n'Notice one thing aligned\nwith your goal today'"] + S4B --> S4C["User logs observations\nBuilds Evidence Journal"] + S4C --> S4D["AI surfaces patterns:\n'23 alignment instances\nthis month'"] + end + + subgraph Step5["Step 5: ACT — Implementation Intentions"] + S4D --> S5A["AI generates weekly\nmicro-actions"] + S5A --> S5B["Gollwitzer if-then format:\n'If [time/situation],\nthen I will [15-min action]'"] + S5B --> S5C["User checks off\ncompleted actions"] + S5C --> S5D["AI adapts difficulty:\n2-min actions → scales up\nas habit solidifies"] + end + + subgraph Step6["Step 6: REPEAT — Compound"] + S5D --> S6A["Habit Tracking Dashboard"] + S6A --> S6B["Visual growth charts\nMilestone celebrations"] + S6B --> S6C["Weekly AI Summary:\nreframes + patterns +\nprogress + adjustments"] + S6C --> S6D["Celebrates PROCESS\nnot just outcomes"] + S6D --> S4B + end +``` + +--- + +## 6. AI Processing Pipeline & Cost Routing + +How every AI request flows through the gateway with prompt caching, safety guards, and cost-aware provider routing. + +```mermaid +flowchart LR + subgraph Input["Request Sources"] + MIRROR["Mirror\n(Fragment Detection)"] + TURN["Turn\n(3 Reframes)"] + LENS["Lens\n(Affirmations)"] + SPECTRUM["Spectrum\n(Weekly Insights)"] + end + + subgraph Pipeline["AI Gateway Pipeline"] + PROMPT["Prompt Builder\n(System + User Context + Research Grounding)"] + CACHE["Prompt Cache Check\n(~20% savings on cached system prompts)"] + SAFETY_CHECK["Anti-Toxicity Guard\n(No toxic positivity / magical thinking)"] + ROUTER{"Cost Router\nBudget Check"} + end + + subgraph PrimaryLane["Primary Lane (via OpenRouter)"] + DEEPSEEK_RT["DeepSeek V3.2\nvia DeepInfra/Fireworks\n($0.26/$0.38 per MTok)"] + end + + subgraph FallbackLane["Fallback Lane (Auto-Failover)"] + CLAUDE_FB["Claude Haiku 4.5\n(Automatic on provider outage)"] + end + + subgraph TemplateLane["Template Fallback (Budget Pressure)"] + TEMPLATE["Local Template System\n(Pre-written, no AI cost)"] + end + + subgraph Output["Response Handling"] + VALIDATE["Structured Output\nValidation (JSON)"] + TOKEN_LOG["Token Usage Logger"] + BUDGET["Budget Tracker\n(Per-user daily + Global monthly)"] + RESPONSE["Stream Response\nto Client"] + end + + subgraph Alerts["Cost Controls"] + ALERT50["50% Budget Alert"] + ALERT80["80% Budget Alert\nDegrade Lens to templates"] + ALERT95["95% Budget Alert\nPause Spectrum generation"] + HARDCAP["100% Hard Cap\nGraceful service message"] + end + + MIRROR --> PROMPT + TURN --> PROMPT + LENS --> PROMPT + SPECTRUM --> PROMPT + + PROMPT --> CACHE + CACHE --> SAFETY_CHECK + SAFETY_CHECK --> ROUTER + + ROUTER -->|"All features\n(primary)"| DEEPSEEK_RT + ROUTER -->|"Provider outage\n(auto-failover)"| CLAUDE_FB + ROUTER -->|"Lens / basic content\n(budget pressure)"| TEMPLATE + + DEEPSEEK_RT --> VALIDATE + CLAUDE_FB --> VALIDATE + TEMPLATE --> VALIDATE + + VALIDATE --> TOKEN_LOG + TOKEN_LOG --> BUDGET + BUDGET --> RESPONSE + BUDGET --> ALERT50 + BUDGET --> ALERT80 + BUDGET --> ALERT95 + BUDGET --> HARDCAP +``` + +--- + +## 7. Safety & Crisis Detection Flow + +The multi-stage safety pipeline that ensures crisis content is never reframed. + +```mermaid +flowchart TB + subgraph Input["User Input Arrives"] + MSG["User text from\nMirror / Turn / Lens"] + end + + subgraph Stage1["Stage 1: Deterministic Keyword Scan"] + KW["Keyword & Pattern Matcher\n(Regex-based, zero latency)"] + KW_YES{"Crisis keywords\ndetected?"} + end + + subgraph Stage2["Stage 2: AI Confirmation"] + AI_CHECK["Low-latency AI model\nconfirms severity"] + AI_YES{"Confirmed\ncrisis?"} + end + + subgraph CrisisResponse["Crisis Response — NEVER Reframed"] + CR1["Hardcoded crisis template\n(Not AI-generated)"] + CR2["Display local hotline numbers\n(988 Lifeline, Crisis Text Line)"] + CR3["Warm handoff message:\n'You matter. Help is available\nright now.'"] + CR4["Log safety_event to DB\nfor monitoring"] + end + + subgraph NormalFlow["Normal Processing"] + PROCEED["Continue to AI Gateway\nfor reframing / detection"] + end + + subgraph Monitoring["Safety Monitoring"] + FP["Track false positives\nfor filter tuning"] + FN["Track false negatives\nvia user reports"] + REVIEW["Weekly safety review loop"] + end + + MSG --> KW + KW --> KW_YES + + KW_YES -->|"Yes — high confidence\n(explicit phrases)"| CR1 + KW_YES -->|"Maybe — ambiguous"| AI_CHECK + KW_YES -->|"No"| PROCEED + + AI_CHECK --> AI_YES + AI_YES -->|"Yes"| CR1 + AI_YES -->|"No — false alarm"| PROCEED + + CR1 --> CR2 + CR2 --> CR3 + CR3 --> CR4 + + PROCEED --> FP + CR4 --> FN + FP --> REVIEW + FN --> REVIEW +``` + +--- + +## 8. Subscription & Billing State Machine + +All user states from anonymous through free, Prism, and Prism+ with renewal, grace period, and downgrade flows. + +```mermaid +stateDiagram-v2 + [*] --> Anonymous: App Downloaded + + Anonymous --> FreeUser: Account Created + + state FreeUser { + [*] --> ActiveFree + ActiveFree --> LimitHit: Daily/weekly cap reached + LimitHit --> ActiveFree: Next day/week resets + LimitHit --> PaywallShown: Soft upgrade prompt + } + + state PrismSubscriber { + [*] --> ActivePrism + ActivePrism --> PrismRenewal: Monthly renewal + PrismRenewal --> ActivePrism: Payment success + PrismRenewal --> GracePeriod: Payment failed + GracePeriod --> ActivePrism: Retry success + GracePeriod --> Expired: Grace period ends + } + + state PrismPlusSubscriber { + [*] --> ActivePrismPlus + ActivePrismPlus --> PlusMRenewal: Monthly renewal + PlusMRenewal --> ActivePrismPlus: Payment success + PlusMRenewal --> PlusGrace: Payment failed + PlusGrace --> ActivePrismPlus: Retry success + PlusGrace --> PlusExpired: Grace period ends + } + + FreeUser --> PrismSubscriber: Subscribe $4.99/mo + FreeUser --> PrismPlusSubscriber: Subscribe $9.99/mo + PrismSubscriber --> PrismPlusSubscriber: Upgrade + PrismPlusSubscriber --> PrismSubscriber: Downgrade + + PrismSubscriber --> FreeUser: Cancel / Expired + PrismPlusSubscriber --> FreeUser: Cancel / PlusExpired + + state EntitlementCheck { + [*] --> CheckPlan + CheckPlan --> FreeTier: No active subscription + CheckPlan --> PrismTier: Active Prism + CheckPlan --> PrismPlusTier: Active Prism+ + FreeTier --> ApplyLimits: 3 Turns/day, 2 Mirror/week + PrismTier --> FullAccess: Unlimited Turns + Mirror + PrismPlusTier --> FullPlusAccess: Full + Spectrum + Insights + } +``` + +--- + +## 9. Data Entity Relationship Model + +All database domains showing how Users connect to every feature, commerce, and ops table. + +```mermaid +flowchart LR + subgraph Identity["Identity Domain"] + USERS["USERS\nid, email, password_hash"] + PROFILES["PROFILES\nuser_id, display_name\nreframe_style, checkin_time"] + AUTH["AUTH_SESSIONS\nid, user_id, device_info"] + REFRESH["REFRESH_TOKENS\nid, user_id, token_hash"] + end + + subgraph Mirror["Mirror Domain"] + M_SESS["MIRROR_SESSIONS\nid, user_id, started_at\nreflection_summary"] + M_MSG["MIRROR_MESSAGES\nid, session_id\ncontent (encrypted)"] + M_FRAG["MIRROR_FRAGMENTS\nid, message_id\ndistortion_type, confidence\nwas_tapped, reframe_text"] + end + + subgraph Turn["Turn Domain"] + TURNS["TURNS\nid, user_id, input_text\nreframe_style, reframes\nmicro_action, is_saved"] + end + + subgraph Lens["Lens Domain"] + GOALS["LENS_GOALS\nid, user_id, goal_text\nclarity_statement\nbelief_statement"] + ACTIONS["LENS_ACTIONS\nid, goal_id, action_text\nif_then_format, completed"] + end + + subgraph Spectrum["Spectrum"] + S_WEEK["SPECTRUM_WEEKLY\nuser_id, week_start\naggregates, insight"] + S_MONTH["SPECTRUM_MONTHLY\nuser_id, month\ngrowth_trajectory"] + end + + subgraph Commerce["Commerce"] + SUBS["SUBSCRIPTIONS\nid, user_id, plan\nstore, status, expires_at"] + end + + subgraph Ops["Safety and Ops"] + SAFE["SAFETY_EVENTS\nid, user_id, trigger_text\ndetection_stage"] + AI_USE["AI_USAGE_EVENTS\nid, user_id, feature\nmodel, tokens, cost"] + end + + USERS --> PROFILES + USERS --> AUTH + USERS --> REFRESH + USERS --> M_SESS + M_SESS --> M_MSG + M_MSG --> M_FRAG + USERS --> TURNS + USERS --> GOALS + GOALS --> ACTIONS + USERS --> S_WEEK + USERS --> S_MONTH + USERS --> SUBS + USERS --> SAFE + USERS --> AI_USE +``` + +--- + +## 10. Deployment Topology & Scaling Path + +How the infrastructure evolves from a single EUR 8.45/mo VPS to a multi-node architecture as DAU grows. + +```mermaid +flowchart TB + subgraph Launch["Launch: Single VPS — 50 DAU — ~EUR 16/mo"] + P1_CF["Cloudflare (Free)"] --> P1_NGINX["Nginx"] + P1_NGINX --> P1_API["Node.js API + Workers"] + P1_API --> P1_PG["PostgreSQL 16"] + P1_API --> P1_REDIS["Redis"] + P1_API --> P1_AI["DeepSeek V3.2\nvia OpenRouter/DeepInfra"] + end + + subgraph Traction["Traction: Split DB — 200 DAU — ~EUR 53/mo"] + P2_CF["Cloudflare"] --> P2_NGINX["Nginx"] + P2_NGINX --> P2_API["Node.js API + Workers"] + P2_API --> P2_PG["PostgreSQL (Separate VPS)"] + P2_API --> P2_REDIS["Redis"] + P2_API --> P2_AI["DeepSeek V3.2 via OpenRouter\n+ Claude Haiku fallback"] + end + + subgraph Growth["Growth: Scale API — 1000 DAU — ~EUR 216/mo"] + P3_CF["Cloudflare"] --> P3_LB["Load Balancer"] + P3_LB --> P3_API1["API Replica 1"] + P3_LB --> P3_API2["API Replica 2"] + P3_API1 --> P3_PG["PostgreSQL (Dedicated)"] + P3_API2 --> P3_PG + P3_API1 --> P3_REDIS["Redis Cluster"] + P3_API2 --> P3_REDIS + P3_WORKER["Spectrum Workers"] --> P3_PG + P3_API1 --> P3_AI["OpenRouter AI Gateway\n(DeepSeek + Claude fallback)"] + P3_API2 --> P3_AI + end + + Launch -->|"p95 latency > 120ms\nor storage > 70%"| Traction + Traction -->|"CPU > 70% sustained\nor p95 > SLO"| Growth +``` diff --git a/docs/technical/kalei-claude-code-build-framework.md b/docs/technical/kalei-claude-code-build-framework.md new file mode 100644 index 0000000..3f808d9 --- /dev/null +++ b/docs/technical/kalei-claude-code-build-framework.md @@ -0,0 +1,972 @@ +# Kalei — Claude Code Build Framework + +Version: 2.0 +Date: 2026-02-20 +Status: Implementation-ready technical framework +Author: Matt + Claude + +This document is the operational build bible for constructing Kalei from zero to production using Claude Code as the primary development tool. It translates all existing architecture, design, and phase documents into a practical, session-by-session execution framework. + +This is not a summary of what exists. This is the missing piece: how you actually sit down and build it. + +--- + +## 1. How This Framework Works + +Every section in this document maps to a concrete Claude Code session. Each session has a clear input (what you tell Claude Code), a clear output (what gets committed), and a definition of done (how you know it worked). You work through them in order. If a session fails validation, you fix it before moving on. + +The framework is organized into build tracks that run roughly in sequence but with deliberate parallelism where safe. Each track contains numbered sessions. Each session is designed to be completable in a single focused Claude Code interaction (30-90 minutes of wall time). + +### 1.1 Session Anatomy + +Every session follows this structure: + +1. Context: what Claude Code needs to know before starting. +2. Prompt: what you paste or describe to Claude Code. +3. Deliverables: what files get created or modified. +4. Validation: how you confirm it works. +5. Commit: what the git message should look like. + +### 1.2 Working Principles + +These rules apply to every session: + +- Never skip validation. A session is not done until validation passes. +- Commit after every successful session. Small, clean commits. +- If Claude Code generates something that does not match the architecture docs, the architecture docs win. +- Every AI call goes through the AI gateway. No direct provider SDK imports in feature code. Ever. +- Every user-facing AI path goes through the safety gate first. No exceptions. +- TypeScript strict mode everywhere. No `any` unless explicitly justified. +- Tests are not optional. Every endpoint gets at least one happy-path and one failure-path test. + +--- + +## 2. Toolchain Decisions (Locked) + +These are final. Do not revisit during build. + +### Backend + +| Layer | Tool | Version Target | Why | +|---|---|---|---| +| Language | TypeScript | 5.x strict | Type safety across full stack, shared types | +| Runtime | Node.js | 22 LTS | Current LTS, native fetch, native test runner fallback | +| API framework | Fastify | 5.x | Fastest Node framework, plugin encapsulation model maps perfectly to our modular monolith. Note: v5 prohibits decorating request/reply with reference types — use onRequest hooks or getter decorators instead. | +| ORM / query | Drizzle ORM | Latest stable | Type-safe schemas as code, zero-overhead SQL, migration generation via drizzle-kit. Use prepared statements for hot-path queries (auth lookups, usage checks). | +| Database | PostgreSQL | 16 | JSONB, RLS, pgcrypto, mature ecosystem | +| Cache / counters | Redis | 7.x | Rate limiting, usage counters, session cache, idempotency store | +| AI SDK | openai (OpenAI-compatible SDK) | Latest | OpenRouter uses OpenAI-compatible API. Native streaming, structured output. Single SDK works for DeepSeek V3.2 (primary) and Claude Haiku (fallback) via OpenRouter gateway. | +| Password hashing | @node-rs/argon2 | Latest | Argon2id via native Rust binding, fastest safe option | +| JWT | jose | Latest | Standards-compliant, no native deps, supports all JWT operations | + +### Mobile + +| Layer | Tool | Version Target | Why | +|---|---|---|---| +| Framework | React Native + Expo | SDK 54+ (New Architecture enabled by default) | Fabric renderer + TurboModules = 60fps UI, precompiled iOS builds (10x faster), EAS builds + OTA updates | +| Navigation | Expo Router | v4+ | File-system routing, typed routes, deep linking, shared element transitions | +| Server state | TanStack Query (React Query) | v5 | Industry standard for data fetching in production React Native apps. Provides caching (staleTime/gcTime), background refetching, optimistic mutations, offline persistence via `networkMode: 'offlineFirst'`, and paused mutation resume. Replaces raw HTTP clients as the data layer. | +| Client state | Zustand | Latest | Minimal boilerplate, persist middleware with MMKV adapter for offline-first state | +| Local storage | react-native-mmkv | v4 | 30x faster than AsyncStorage, built-in AES encryption, synchronous reads. Used for auth tokens, user preferences, offline cache. Premium apps universally use MMKV over AsyncStorage. | +| Animations | react-native-reanimated | v4+ | UI-thread animations via shared values + useAnimatedStyle. Spring physics, layout animations, entering/exiting transitions, shared element transitions. Required for premium-feeling interactions. | +| Gestures | react-native-gesture-handler | Latest | Native gesture system — pan, pinch, rotation, tap. Composes with Reanimated for gesture-driven animations (swipe-to-dismiss, pull-to-refresh, card interactions). | +| Haptics | expo-haptics | Latest | Tactile feedback on key interactions: Turn save (success notification), action completion (light impact), fragment tap (selection), onboarding progression (soft impact). Standard in premium wellness apps. | +| Images | expo-image | Latest | Faster than React Native Image, aggressive caching, blurhash placeholders, animated image support. | +| Lists | @shopify/flash-list | Latest | 60fps scrolling for long lists, view recycling, superior to FlatList. Used for Gallery timeline, Turn history, and any scrollable content with 50+ items. | + +### Shared / Tooling + +| Layer | Tool | Version Target | Why | +|---|---|---|---| +| Validation | Zod | 3.x | Shared schemas between API and mobile, runtime + compile-time safety | +| Linting | Biome | Latest | Single tool for lint + format, faster than ESLint + Prettier combined | +| Unit testing | Vitest | Latest | Vite-powered, native TypeScript, compatible with Fastify test patterns | +| E2E testing | Maestro | Latest | Industry standard for mobile E2E testing. YAML-based flow definitions, visual regression, CI-friendly. Tests critical paths: onboarding, Turn flow, Mirror session, purchase. | +| CI | Gitea Actions (self-hosted, free) or GitHub Actions (2,000 free mins/month private, unlimited public) | N/A | Lint + test + type-check on every PR. Gitea is fully self-hosted on the VPS at zero cost. | +| Monorepo | pnpm workspaces | Native | Strict dependency resolution, disk-efficient, prevents phantom deps | + +### 2.1 Package Manager + +Use `pnpm` as the package manager. It is faster, more disk-efficient, and has strict dependency resolution that prevents phantom dependencies. Install globally: + +```bash +npm install -g pnpm +``` + +### 2.2 What We Are NOT Using (And Why) + +| Rejected | Reason | +|---|---| +| Express | Slower, no schema validation, no encapsulation model | +| Prisma | Heavy runtime, slower queries, migration lock-in | +| Supabase Cloud | 3x cost of self-hosting, unnecessary service overhead | +| RevenueCat | Third-party dependency in billing critical path | +| Redux / MobX | Overkill for this app's state complexity. Zustand + TanStack Query covers both client and server state | +| AsyncStorage | 30x slower than MMKV, no encryption, async-only reads. Not used in premium apps | +| Axios / ky / ofetch | TanStack Query is the data layer now. Raw HTTP clients are only used inside query/mutation functions, not directly in components. Use native fetch inside TanStack Query's queryFn. | +| React Navigation (standalone) | Expo Router wraps React Navigation with file-based routing — no reason to use React Navigation directly | +| Animated (built-in) | React Native's built-in Animated API runs on the JS thread. Reanimated runs on the UI thread — mandatory for 60fps premium animations. | +| Jest | Slower, heavier config, Vitest is drop-in compatible | +| ESLint + Prettier | Two tools where Biome does both faster | +| tRPC | Over-engineering for a mobile + API monorepo with Zod already shared | +| Detox | Slower, more complex setup than Maestro for E2E testing. Maestro's YAML flows are faster to write and maintain | + +### 2.3 Zero-Cost Development Guarantee + +Every tool and dependency in this stack can be used at zero cost during development. This section maps each component to its free path. + +**All npm packages are free and open source.** Every library in the Backend, Mobile, and Shared toolchain tables is MIT, Apache 2.0, or BSD licensed. This includes Fastify, Drizzle ORM, TanStack Query, Zustand, MMKV, Reanimated, FlashList, Zod, Biome, Vitest, Pino, jose, @node-rs/argon2, and ioredis. Zero license costs, ever. + +**Local infrastructure is free.** PostgreSQL and Redis run locally via Docker Compose (Docker Engine is free and open source). No cloud database or managed Redis required during development. + +**Mobile builds are free locally.** Use `npx expo run:ios` and `npx expo run:android` for development builds — these compile using your local Xcode and Android Studio (both free). For production builds, use `eas build --local --platform ios` and `eas build --local --platform android` to build .ipa and .aab files on your machine at zero cost. EAS Cloud Build's free tier (30 builds/month) is available but optional. OTA updates via EAS Update are free for up to 1,000 active users. + +**AI API costs are zero during development.** The mock AI provider (`mock.provider.ts`) returns deterministic, schema-valid responses for all unit and integration tests. You never hit real AI APIs during normal development. For manual testing against real AI, use OpenRouter credits — DeepSeek V3.2 via DeepInfra is so inexpensive ($0.26/$0.38 per MTok) that even extensive manual testing costs pennies. During development, you will spend effectively $0 on AI. + +**Testing is free.** Vitest (MIT) for unit/integration tests. Maestro CLI (Apache 2.0) runs locally against simulators/emulators at no cost — do not use Maestro Cloud. k6 (Apache 2.0) for load testing runs locally. + +**Error tracking is free.** GlitchTip is self-hosted via Docker Compose on your dev machine (or later on the VPS). It is Sentry-compatible and 100% open source. No SaaS subscription needed. + +**Analytics is free.** PostHog can be self-hosted via Docker for up to ~100k events/month, or use their cloud free tier (1M events/month, no credit card required). For development, self-hosted PostHog in Docker Compose alongside Postgres and Redis costs nothing. + +**Push notifications are free.** Expo Push Notification API is free with a 600 notifications/second/project rate limit. No paid tier required. + +**CI/CD is free.** Gitea Actions is self-hosted and free. GitHub Actions offers 2,000 minutes/month free for private repos, unlimited for public repos. + +**SSL/HTTPS is free.** Caddy auto-provisions Let's Encrypt certificates. Let's Encrypt is a free certificate authority. + +**Costs that only apply at launch (not during development):** + +| Item | Cost | When | +|---|---|---| +| Netcup VPS 1000 G12 | €8.45/month | Production deployment | +| Apple Developer Program | $99/year | App Store submission | +| Google Play Developer | $25 one-time | Play Store submission | +| OpenRouter API — DeepSeek V3.2 via DeepInfra (production traffic) | ~$2-8/month at launch scale | Live users hitting AI endpoints | +| Domain name | ~$10-15/year | Production domain | + +Total development cost: **$0.** Total launch cost: approximately **€16/month** + one-time store fees. + +--- + +## 3. Repository Architecture + +This is the exact folder structure. Claude Code should scaffold this in the first session. + +``` +kalei/ + package.json # Workspace root + pnpm-workspace.yaml # Workspace config + tsconfig.base.json # Shared TS config + biome.json # Lint + format config + .env.example # Root env template + .gitignore + + apps/ + mobile/ # Expo React Native app + app/ # Expo Router file-based routes + (tabs)/ # Tab navigator group + _layout.tsx # Tab layout with 5 tabs + index.tsx # Home / daily focus + mirror.tsx # Mirror entry + turn.tsx # Kaleidoscope entry + lens.tsx # Lens goals + gallery.tsx # Gallery / history + (auth)/ # Auth flow group + _layout.tsx + login.tsx + register.tsx + onboarding.tsx + (spectrum)/ # Spectrum (ships in v1) + _layout.tsx + dashboard.tsx + weekly.tsx + monthly.tsx + _layout.tsx # Root layout (auth gate) + src/ + api/ # API layer + client.ts # Base fetch wrapper with auth header injection + query-client.ts # TanStack Query client config (staleTime, gcTime, offline persistence) + queries/ # TanStack Query hooks organized by feature + use-auth.ts # useLogin, useRegister, useRefresh mutations + use-mirror.ts # useMirrorSession, useSendMessage, useReframe queries/mutations + use-turn.ts # useCreateTurn, useTurns, useSaveTurn + use-lens.ts # useGoals, useCreateGoal, useCompleteAction, useDailyAffirmation + use-spectrum.ts # useWeeklyInsight, useMonthlyInsight + use-billing.ts # useEntitlements + keys.ts # Query key factory for organized cache invalidation + stores/ # Zustand stores (client state only — NOT server state) + auth.store.ts # Token state, persisted to MMKV + ui.store.ts # UI preferences, theme mode, onboarding state + offline-queue.store.ts # Queued mutations for offline-first + lib/ # Core utilities + storage.ts # MMKV instance setup with encryption + haptics.ts # Centralized haptic feedback helpers (tapHaptic, successHaptic, etc.) + analytics.ts # PostHog event tracking (self-hosted or cloud free tier — 1M events/month free) + components/ # Reusable UI components + ui/ # Primitives (Button, Card, Input, TextArea, etc.) + animations/ # Reanimated animation components (FadeIn, SlideUp, PulseGlow, KaleidoscopeSpinner) + mirror/ # Mirror-specific components + turn/ # Turn-specific components + lens/ # Lens-specific components + spectrum/ # Spectrum-specific components + hooks/ # Custom React hooks + use-keyboard-aware.ts # Keyboard avoidance for writing screens + use-network-state.ts # Online/offline detection + use-app-state.ts # Foreground/background lifecycle + utils/ # Helpers, formatters, constants + theme/ # Colors, typography, spacing tokens, dark mode support + types/ # Mobile-specific types + assets/ # Images, fonts, Lottie animations + e2e/ # Maestro E2E test flows + onboarding.yaml + turn-flow.yaml + mirror-session.yaml + purchase-flow.yaml + app.config.ts # Expo config (newArchEnabled: true is default in SDK 54) + package.json + tsconfig.json + .env.example + + services/ + api/ # Fastify API server + src/ + server.ts # Fastify app factory + config.ts # Environment config with Zod validation + modules/ # Feature modules (Fastify plugins) + auth/ + auth.routes.ts + auth.service.ts + auth.schemas.ts + auth.test.ts + mirror/ + mirror.routes.ts + mirror.service.ts + mirror.schemas.ts + mirror.test.ts + turn/ + turn.routes.ts + turn.service.ts + turn.schemas.ts + turn.test.ts + lens/ + lens.routes.ts + lens.service.ts + lens.schemas.ts + lens.test.ts + spectrum/ + spectrum.routes.ts + spectrum.service.ts + spectrum.schemas.ts + spectrum.test.ts + billing/ + billing.routes.ts + billing.service.ts + billing.schemas.ts + billing.test.ts + plugins/ # Cross-cutting Fastify plugins + auth.plugin.ts # JWT verification decorator + entitlement.plugin.ts # Plan gating middleware + rate-limit.plugin.ts # Redis-backed rate limiting + request-id.plugin.ts # Request ID injection + error-handler.plugin.ts + gateway/ # AI Gateway abstraction + ai-gateway.ts # Main gateway interface + providers/ + openrouter.provider.ts # Primary: DeepSeek V3.2 via DeepInfra/Fireworks, Fallback: Claude Haiku + prompts/ + mirror-detect.prompt.ts + mirror-reframe.prompt.ts + turn-reframe.prompt.ts + lens-affirmation.prompt.ts + spectrum-weekly.prompt.ts + spectrum-monthly.prompt.ts + output-schemas/ # Zod schemas for AI output validation + mirror-fragments.schema.ts + turn-perspectives.schema.ts + lens-output.schema.ts + safety/ # Safety service + safety.service.ts # Multi-stage crisis filter + crisis-keywords.ts # Deterministic keyword sets + crisis-resources.ts # Regional crisis hotline data + safety.test.ts + db/ # Database layer + client.ts # Drizzle client setup + schema/ # Drizzle schema definitions + users.ts + auth.ts + mirror.ts + turn.ts + lens.ts + spectrum.ts + billing.ts + safety.ts + usage.ts + index.ts # Re-exports all schemas + migrations/ # Generated by drizzle-kit + seed.ts # Dev seed data + redis/ + client.ts # Redis connection + usage-counter.ts # Per-user usage tracking + rate-limiter.ts # Sliding window rate limiter + idempotency.ts # Idempotency key store + workers/ # Background job processors + spectrum-weekly.worker.ts + spectrum-monthly.worker.ts + push-notification.worker.ts + billing-reconciliation.worker.ts + utils/ + logger.ts # Pino structured logger + crypto.ts # Column-level encryption helpers + errors.ts # Custom error classes + drizzle.config.ts # Drizzle Kit configuration + package.json + tsconfig.json + vitest.config.ts + .env.example + + packages/ + shared/ # Shared types and schemas + src/ + schemas/ # Zod schemas shared between API and mobile + auth.schema.ts + mirror.schema.ts + turn.schema.ts + lens.schema.ts + spectrum.schema.ts + billing.schema.ts + types/ # TypeScript type exports + index.ts + constants/ # Shared constants + plans.ts # Plan definitions and limits + cognitive-distortions.ts # Fragment type taxonomy + crisis-patterns.ts # Shared crisis detection patterns + package.json + tsconfig.json + + infra/ + docker/ + docker-compose.yml # Postgres + Redis for local dev + docker-compose.prod.yml # Production compose (VPS deployment) + scripts/ + setup-local.sh # One-command local environment setup + deploy.sh # Production deployment script + backup-db.sh # PostgreSQL backup script + restore-db.sh # PostgreSQL restore script + nginx/ + kalei.conf # Nginx reverse proxy config + caddy/ + Caddyfile # Alternative: Caddy auto-HTTPS config + + docs/ # Existing documentation (unchanged) +``` + +### 3.1 Why This Structure + +**Backend: Fastify plugin encapsulation.** Each module in `services/api/src/modules/` is a self-contained Fastify plugin that registers its own routes, schemas, and services. Fastify v5 enforces this cleanly — you cannot decorate request/reply with reference types directly (use onRequest hooks or getter decorators instead). Each module can be tested in isolation, and extraction to a separate service later is a matter of moving the plugin to its own process. + +**Mobile: Separation of server state and client state.** This is the pattern every premium React Native app follows in 2026. TanStack Query owns all server state (API data, caching, background refetching, optimistic updates). Zustand owns only client state (auth tokens, UI preferences, offline queue). Components never call fetch directly — they use query hooks from `src/api/queries/`. This separation makes offline-first behavior trivial: TanStack Query's `networkMode: 'offlineFirst'` plus MMKV-backed Zustand persistence means the app works without network. + +**Shared schemas.** The `packages/shared` workspace ensures that Zod schemas defined once are used identically for API request validation, TanStack Query response typing, and mobile form validation. When the API says a turn response has exactly 3 perspectives, the mobile app knows this at compile time. + +**AI gateway isolation.** The `gateway/` directory is intentionally separate from `modules/`. Feature code calls the gateway; the gateway calls providers. Feature code never imports provider SDKs. This is the single most important architectural boundary in the entire codebase. + +### 3.2 Premium UX Architecture Principles + +These patterns separate a forgettable app from a premium one: + +**60fps everywhere.** All animations run on the UI thread via Reanimated shared values. Never animate with React state or the built-in Animated API. Screen transitions use Reanimated's layout animations (FadeIn, SlideInRight). The Turn kaleidoscope animation uses withRepeat + withSpring for organic-feeling motion. + +**Haptic vocabulary.** Define a consistent haptic language: `Haptics.selectionAsync()` for tapping fragments, `Haptics.impactAsync(Light)` for completing actions, `Haptics.notificationAsync(Success)` for saving turns, `Haptics.impactAsync(Soft)` for onboarding progression. Centralize in `src/lib/haptics.ts` so the haptic vocabulary stays consistent. + +**Offline-first by default.** Every screen must work without network. MMKV persists Zustand state synchronously. TanStack Query caches API responses with configurable stale times. Mutations queue locally and resume when connectivity returns (via `resumePausedMutations()`). The Mirror writing experience must never be interrupted by network issues. + +**Optimistic UI.** When the user saves a Turn, the UI updates immediately via TanStack Query's optimistic mutation pattern — the save icon fills instantly, and the server sync happens in the background. If it fails, it rolls back. The user never waits. + +**Image optimization.** Use `expo-image` with blurhash placeholders for any loaded images. Profile avatars, onboarding illustrations, and Spectrum chart images all load with a color-blur placeholder that resolves to the full image. + +**Accessibility from day one.** All interactive elements have accessibility labels. The Mirror writing area supports dynamic type sizes. Color contrast meets WCAG AA. VoiceOver/TalkBack navigation works for all core flows. + +--- + +## 4. Build Track A — Foundation (Weeks 1-2) + +Duration: 3-5 days +Goal: Everything runs. Nothing is broken. You can develop features. + +### Session A1: Repository Scaffold + +Context: Starting from empty repo. + +Prompt to Claude Code: +> Initialize a pnpm monorepo with three workspaces: apps/mobile, services/api, and packages/shared. Set up tsconfig.base.json with strict mode. Add biome.json with reasonable defaults. Add .gitignore covering node_modules, .env, dist, .expo, and drizzle migration artifacts. Create package.json files for each workspace. The API workspace should use Fastify 5, Drizzle ORM with postgres-js driver, zod, pino, ioredis, jose, and @node-rs/argon2. The mobile workspace should use Expo SDK 54 with expo-router, and these critical dependencies: @tanstack/react-query for server state, zustand for client state, react-native-mmkv v4 for encrypted local storage (use createMMKV API), react-native-reanimated v4 for UI-thread animations, react-native-gesture-handler for native gestures, expo-haptics for tactile feedback, expo-image for optimized image loading, and zod for shared validation. The shared workspace should export Zod schemas and TypeScript types. Add a pnpm-workspace.yaml. Make the whole thing build and type-check cleanly. + +Deliverables: +- All package.json files with correct dependencies +- tsconfig files with project references +- biome.json +- pnpm-workspace.yaml +- Clean `pnpm install` and `pnpm -r run type-check` + +Validation: +```bash +pnpm install +pnpm -r run type-check # Zero errors +pnpm biome check . # Zero errors +``` + +### Session A2: Docker Infrastructure + +Context: Repo scaffold exists. + +Prompt to Claude Code: +> Create infra/docker/docker-compose.yml with PostgreSQL 16 and Redis 7. Postgres should use kalei/kalei credentials with a kalei database. Add health checks for both services. Create a root-level Makefile with targets: up (start docker), down (stop docker), reset-db (drop and recreate), and logs. Also create .env.example files for both API and mobile workspaces with all expected environment variables documented with comments. + +Deliverables: +- docker-compose.yml with health checks +- Makefile +- .env.example files + +Validation: +```bash +make up +docker compose -f infra/docker/docker-compose.yml ps # Both healthy +make down +``` + +### Session A3: API Server Skeleton + +Context: Docker running, dependencies installed. + +Prompt to Claude Code: +> Create the Fastify server factory in services/api/src/server.ts. It should: load config from environment using Zod validation (src/config.ts), register CORS, helmet, and sensible plugins, add a request ID plugin that generates UUIDs and injects them into pino logs, add a global error handler that logs errors and returns structured JSON errors, register a GET /health endpoint that checks Postgres and Redis connectivity and returns status/uptime/version. Add the database client (src/db/client.ts) using Drizzle ORM with postgres-js as the driver. Add the Redis client (src/redis/client.ts) using ioredis with reconnection strategy. Wire it all up in an index.ts that starts the server. Use Fastify's plugin encapsulation model — each capability should be a registered plugin. + +Deliverables: +- server.ts (app factory) +- config.ts (Zod-validated env) +- db/client.ts (Drizzle + postgres-js) +- redis/client.ts (ioredis) +- plugins/request-id.plugin.ts +- plugins/error-handler.plugin.ts +- Health endpoint returning JSON + +Validation: +```bash +make up +cd services/api && pnpm dev +curl http://localhost:8080/health # Returns JSON with status: ok +``` + +### Session A4: Mobile App Skeleton + +Context: API server running. + +Prompt to Claude Code: +> Create the Expo app in apps/mobile using Expo Router with file-based routing and the New Architecture (enabled by default in SDK 54). Set up the root layout (_layout.tsx) with: a TanStack Query provider (QueryClientProvider with defaults: staleTime 5 minutes, gcTime 10 minutes, networkMode offlineFirst), a GestureHandlerRootView wrapper, and an auth gate that checks for a stored token in MMKV. Set up MMKV storage in src/lib/storage.ts using createMMKV with encryption enabled. Set up the TanStack Query client in src/api/query-client.ts. Create a Zustand auth store in src/stores/auth.store.ts that persists tokens to MMKV (using zustand/middleware persist with a custom MMKV storage adapter). Create the (auth) group with login and register screens (just UI shells with Reanimated FadeIn entering animations). Create the (tabs) group with 5 tabs: Home, Mirror, Turn, Lens, Gallery. Each tab should show its name and a placeholder with a subtle FadeIn.duration(300) entering animation. Set up the theme directory with Kalei's color tokens (primary deep teal #1A3A3A, accent amber #D4A574, background warm off-white #FAF8F5, text near-black #1A1A1A) and typography scale. Create a TanStack Query hook in src/api/queries/use-health.ts that fetches /health. Create src/lib/haptics.ts with centralized haptic helpers (tapHaptic, successHaptic, errorHaptic, selectionHaptic) wrapping expo-haptics. Display the health status on the Home tab using the useHealth query hook. + +Deliverables: +- Expo Router file structure with all route groups +- Root layout with TanStack Query provider, GestureHandlerRootView, auth gate +- MMKV storage setup with encryption +- TanStack Query client with offline-first defaults +- Zustand auth store persisted to MMKV +- Haptics helper library +- 5 tab screens with Reanimated entering animations +- Theme tokens and typography scale +- useHealth query hook calling /health +- Query key factory in src/api/queries/keys.ts + +Validation: +```bash +cd apps/mobile && npx expo start +# Open on device (not Expo Go — need dev build for MMKV/Reanimated native modules) +# See tabs with fade-in animations, see health status from API +# Kill app and reopen — auth state persists from MMKV +``` + +### Session A5: Database Schema v1 + +Context: API server and Drizzle client working. + +Prompt to Claude Code: +> Create the full Phase 1 database schema using Drizzle ORM for PostgreSQL. Define all tables in separate files under services/api/src/db/schema/. Tables needed: users (id uuid, email, password_hash, display_name, role, created_at, updated_at), profiles (user_id FK, onboarding_complete, timezone, preferred_reframe_style, created_at, updated_at), auth_sessions (id uuid, user_id FK, device_info jsonb, ip_address, created_at, expires_at), refresh_tokens (id uuid, user_id FK, token_hash, session_id FK, created_at, expires_at, revoked_at), subscriptions (id uuid, user_id FK, plan enum free/prism/prism_plus, store enum apple/google, store_subscription_id, status enum, current_period_start, current_period_end, created_at, updated_at), entitlement_snapshots (id uuid, user_id FK, plan, features jsonb, valid_from, valid_until), turns (id uuid, user_id FK, input_text encrypted, perspectives jsonb, micro_action text, reframe_style, saved boolean, created_at), mirror_sessions (id uuid, user_id FK, status enum, started_at, ended_at, reflection_text), mirror_messages (id uuid, session_id FK, user_id FK, content encrypted, sequence_number, created_at), mirror_fragments (id uuid, message_id FK, user_id FK, fragment_type, start_offset, end_offset, confidence, reframe_text, created_at), lens_goals (id uuid, user_id FK, title, description, status, created_at, updated_at), lens_actions (id uuid, goal_id FK, user_id FK, title, completed boolean, completed_at, due_date, created_at), ai_usage_events (id uuid, user_id FK, feature, model, provider, input_tokens, output_tokens, cost_usd, latency_ms, created_at), safety_events (id uuid, user_id FK, trigger_type, trigger_content_hash, action_taken, created_at). Use proper indexes on user_id and created_at for all tables. Use Drizzle relations for type-safe joins. Create an index.ts that re-exports everything. Then configure drizzle.config.ts and generate the initial migration with drizzle-kit generate. + +Deliverables: +- Schema files for all tables +- Drizzle relations defined +- drizzle.config.ts +- Generated SQL migration +- Clean migration apply + +Validation: +```bash +cd services/api +pnpm drizzle-kit generate # Generates migration SQL +pnpm drizzle-kit migrate # Applies to local Postgres +pnpm drizzle-kit studio # Opens Drizzle Studio, verify all tables exist +``` + +### Session A6: Shared Schemas and Quality Gates + +Context: Schema exists, both apps scaffold complete. + +Prompt to Claude Code: +> Create the shared Zod schemas in packages/shared/src/schemas/ for all API request/response contracts. Auth schemas: RegisterInput, LoginInput, TokenResponse, ProfileResponse. Mirror schemas: CreateSessionInput, SendMessageInput, FragmentResponse, ReframeResponse, ReflectionResponse. Turn schemas: CreateTurnInput (input_text, reframe_style enum), TurnResponse (3 perspectives array + micro_action). Lens schemas: CreateGoalInput, GoalResponse, CreateActionInput, DailyAffirmationResponse. Also create packages/shared/src/constants/plans.ts with plan definitions including feature limits (free: 3 turns/day, 2 mirror/week; prism: unlimited; prism_plus: unlimited + spectrum). Add packages/shared/src/constants/cognitive-distortions.ts with the 10 cognitive distortion types used for fragment detection. Then set up Vitest config for the API workspace with a test that imports the shared schemas. Set up Biome and add scripts to root package.json: lint, format, test, type-check, e2e (runs `maestro test apps/mobile/e2e/`). Add a CI-ready check script that runs lint + format + type-check + test (unit/integration). E2E tests via Maestro run separately in the release pipeline since they require a running device/emulator. + +Deliverables: +- All shared Zod schemas +- Plan constants with limits +- Cognitive distortion taxonomy +- Vitest configuration +- Root-level quality scripts +- At least one passing test + +Validation: +```bash +pnpm run check # Runs lint + format + type-check + test — all pass +``` + +--- + +## 5. Build Track B — Platform Core (Weeks 1-3) + +Duration: 2-3 weeks +Goal: Auth, entitlements, AI gateway, safety, and rate limiting are production-grade. + +### Session B1: Auth — Registration and Login + +Prompt to Claude Code: +> Implement the auth module in services/api/src/modules/auth/. Create auth.routes.ts as a Fastify plugin that registers POST /auth/register and POST /auth/login. Registration should: validate input with shared Zod schema, check email uniqueness, hash password with Argon2id, create user + profile, generate JWT access token (15 min TTL) and refresh token (7 day TTL), store refresh token hash in DB, return both tokens. Login should: validate credentials, verify password, create new session with device info from user-agent, generate token pair, return tokens. Use jose for JWT signing with RS256 or HS256 based on config. Create auth.service.ts for business logic and use Drizzle for data access. Add auth.schemas.ts importing from shared schemas. Write tests for: successful registration, duplicate email rejection, successful login, wrong password rejection. + +### Session B2: Auth — Token Refresh and Sessions + +Prompt to Claude Code: +> Add POST /auth/refresh and POST /auth/logout to the auth module. Refresh should: accept refresh token, verify it exists and is not expired or revoked, rotate it (revoke old, issue new pair), return new tokens. This implements refresh token rotation — if a revoked token is reused, revoke ALL tokens for that user (compromise detection). Logout should: revoke the current refresh token and mark the session as ended. Add GET /me that returns the current user profile. Add PATCH /me/profile for updating display_name, timezone, and preferred_reframe_style. Create the auth.plugin.ts in plugins/ that adds a Fastify decorator `authenticate` — a preHandler hook that verifies the JWT access token, extracts user ID, and decorates the request with `request.user`. Test: full token lifecycle (register, use access token, refresh, use new token, logout, verify old refresh fails). + +### Session B3: Entitlement and Plan Gating + +Prompt to Claude Code: +> Implement the entitlement system. Create plugins/entitlement.plugin.ts as a Fastify plugin that adds a `requirePlan` decorator. This decorator takes a minimum plan level and returns a preHandler that: loads the user's current entitlement snapshot, checks if their plan meets the minimum, returns 403 with a clear upgrade message if not. Also implement feature-specific gates: a `checkTurnLimit` preHandler that reads today's turn count from Redis and enforces the daily cap for free users (3/day), and a `checkMirrorLimit` preHandler that reads this week's mirror session count and enforces the weekly cap for free users (2/week). Create billing.routes.ts with webhook endpoints for Apple and Google (POST /billing/webhooks/apple and /billing/webhooks/google) — these should parse notification payloads, update subscriptions table, and write new entitlement snapshots. For now, implement the webhook signature verification as a placeholder. Add GET /billing/entitlements that returns the user's current plan and feature limits with usage counts. Test: free user hitting turn limit, prism user bypassing limit, entitlement check after plan change. + +### Session B4: AI Gateway — Core Abstraction + +Prompt to Claude Code: +> Build the AI gateway in services/api/src/gateway/. Create ai-gateway.ts with a TypeScript interface: AIGateway with methods `generate(request: AIRequest): Promise` and `stream(request: AIRequest): AsyncGenerator`. The AIRequest type should include: feature (mirror_detect | mirror_reframe | turn_reframe | lens_affirmation | spectrum_weekly | spectrum_monthly), messages array, model override (optional), temperature, max_tokens, output_schema (Zod schema for structured output validation). Create providers/anthropic.provider.ts that implements this interface using @anthropic-ai/sdk. It should: use prompt caching by marking system message content blocks with `cache_control: { type: "ephemeral" }` (this tells Anthropic to cache the system prompt — subsequent calls within a 5-minute window pay only 10% of base input rate, saving 40-50% on input costs), support streaming via the SDK's stream method, extract token usage from response metadata, validate output against the provided Zod schema and retry once on validation failure. Create providers/openai-compatible.provider.ts as the Venice/Groq/OpenRouter adapter using the OpenAI-compatible API format. The gateway factory should read config to determine which provider to use per feature, with fallback chains. Log every call to ai_usage_events with feature, model, provider, token counts, cost estimate, and latency. Test: mock provider returns valid structured output, mock provider returns invalid output and retry succeeds, token usage logging works. + +### Session B5: AI Gateway — Prompt Templates + +Prompt to Claude Code: +> Create all prompt templates in services/api/src/gateway/prompts/. Each template exports a function that takes context and returns the messages array for the AI gateway. Mirror fragment detection (mirror-detect.prompt.ts): system prompt instructs the model to analyze freeform writing and identify cognitive distortions from our taxonomy (all-or-nothing, catastrophizing, emotional reasoning, fortune telling, labeling, magnification, mental filtering, mind reading, overgeneralization, should statements). Output must be a JSON array of fragments with: type, start_offset, end_offset, confidence (0-1), and a brief explanation. Mirror inline reframe (mirror-reframe.prompt.ts): takes the original text and a specific fragment, generates a gentle compassionate reframe (2-3 sentences). Turn reframe (turn-reframe.prompt.ts): system prompt generates exactly 3 perspective reframes (compassionate, rational, growth-oriented) plus one micro-action as an if-then implementation intention. Output is strictly structured JSON. Lens affirmation (lens-affirmation.prompt.ts): takes user's active goals and generates a personalized daily affirmation. Create corresponding output validation schemas in output-schemas/ using Zod. Each prompt template should include a version string (e.g., "mirror-detect-v1") for tracking prompt revisions. Test: each template produces valid messages arrays, output schemas validate correct and reject incorrect shapes. + +### Session B6: Safety Service + +Prompt to Claude Code: +> Build the safety service in services/api/src/safety/. Create crisis-keywords.ts with deterministic keyword and phrase sets for crisis detection: explicit self-harm language, suicidal ideation phrases, immediate danger phrases, and severe distress indicators. These must be comprehensive but avoid false positives on common expressions. Create safety.service.ts with a multi-stage crisis filter: Stage 1 is deterministic keyword/regex matching (instant, no AI call). If Stage 1 flags, immediately return crisis response — no further processing. Stage 2 (optional, for ambiguous cases): send flagged text to AI gateway for confirmation with a safety-specific prompt that returns a confidence score. If confirmed, return crisis response. Create crisis-resources.ts with structured data for crisis hotlines by region (start with US: 988 Suicide and Crisis Lifeline, Crisis Text Line). The crisis response payload should include: is_crisis boolean, resources array with name/phone/text/url per resource, a compassionate message, and explicit instruction that the content was NOT reframed. Wire the safety service as a preHandler on all AI-facing routes (mirror messages, turn creation, lens if accepting user input). Log every safety event to safety_events table. Test: known crisis phrases trigger immediate response, safe text passes through, ambiguous text reaches Stage 2, crisis response never contains reframed content. + +### Session B7: Rate Limiting and Usage Metering + +Prompt to Claude Code: +> Build Redis-backed rate limiting and usage tracking. Create redis/rate-limiter.ts implementing a sliding window rate limiter. It should support: per-IP rate limiting (general API protection, 100 req/min), per-user rate limiting (feature-specific, configurable), and burst allowance. Create redis/usage-counter.ts for tracking: daily turn count per user, weekly mirror session count per user, monthly token usage per user. Create redis/idempotency.ts that stores idempotency keys with TTL — if a request includes an X-Idempotency-Key header and we've seen it before, return the cached response. Create plugins/rate-limit.plugin.ts that registers the general rate limiter on all routes and exposes decorators for feature-specific limits. Create a usage cost tracking function that estimates USD cost from token counts based on current model pricing (configurable). Add middleware that records every AI-backed request to ai_usage_events. Test: rate limit kicks in at threshold, idempotency key returns cached response, usage counters increment correctly. + +### Session B8: Push Notification Infrastructure + +Prompt to Claude Code: +> Set up push notification infrastructure. Install expo-notifications in the mobile app and configure it to request permissions and register for push tokens on login. Create a notification service in the API (services/api/src/modules/notifications/) that: stores device push tokens per user session, sends push notifications via Expo Push API (which handles both APNs and FCM routing), supports notification types: daily_affirmation_reminder, mirror_nudge, weekly_spectrum_ready, turn_streak_reminder. Create a notification preferences table in the schema so users can toggle notification types on/off. Create a worker (workers/push-notification.worker.ts) that runs scheduled notifications: daily affirmation reminder at user's preferred time (default 8am local), weekly spectrum summary notification on Monday morning. For development, log notifications to console instead of sending. Test: push token registration, notification send via Expo Push API, user preference toggle, scheduled notification timing. + +### Session B9: Observability Baseline + +Prompt to Claude Code: +> Set up structured logging and error tracking. Configure Pino logger in utils/logger.ts with: JSON output in production, pretty output in development, request ID correlation, user ID hash (never log raw user ID), redaction of sensitive fields (authorization headers, passwords, tokens). Create a Fastify hook that logs request start (method, url, request_id) and response end (status, duration_ms, request_id). Add GlitchTip integration for error tracking — GlitchTip is free and open source, self-hosted via Docker Compose alongside our existing Postgres and Redis (add it to docker-compose.yml). Install @sentry/node (GlitchTip is Sentry-compatible, same SDK) and create an initialization plugin that points to the local GlitchTip instance. For development, GlitchTip runs on your machine; in production, it runs on the VPS. Zero SaaS cost. Create a /metrics endpoint that returns: request count by endpoint, error count by endpoint, AI token usage by feature (daily/monthly), AI cost by feature, active sessions count, rate limit denial count. For now this can be a simple JSON endpoint — we'll add Prometheus format later if needed. Test: verify request logs contain request_id, verify error tracking captures unhandled errors, verify metrics endpoint returns non-zero data after some requests. + +--- + +## 6. Build Track C — Core Experience (Weeks 4-8) + +Duration: 3-5 weeks +Goal: Users can complete the Mirror to Turn to Lens flow end-to-end. + +### Session C1: Mirror — Session Lifecycle API + +Prompt to Claude Code: +> Implement the Mirror module backend. POST /mirror/sessions creates a new session (status: active). POST /mirror/messages accepts message content, runs it through the safety gate, then through the AI gateway for fragment detection. The response includes the original message with an array of detected fragments (type, offsets, confidence). Each fragment above the confidence threshold (0.7) is stored in mirror_fragments. POST /mirror/fragments/:id/reframe triggers an inline reframe for a specific fragment — calls AI gateway with the original context and fragment, returns the reframed perspective. POST /mirror/sessions/:id/close ends the session and triggers a reflection generation — the AI summarizes the session's themes, patterns noticed, and a gentle closing thought. GET /mirror/sessions lists sessions with pagination. DELETE /mirror/sessions/:id soft-deletes a session. All endpoints enforce authentication, safety precheck, and entitlement limits. The message content should be encrypted at rest using the column-level encryption helper. Test: full session lifecycle, fragment detection returns valid offsets, reframe returns compassionate text, reflection summarizes themes, safety gate blocks crisis content. + +### Session C2: Mirror — Mobile UI + +Prompt to Claude Code: +> Build the Mirror screen in the mobile app as a premium writing experience. The compose UI should feel like a peaceful writing space — warm off-white background (#FAF8F5), gentle typography (system serif or Inter at 18px), generous padding, no distracting UI elements. Use keyboard-aware scrolling so the text input stays visible above the keyboard. As the user types and pauses (debounce 2 seconds after last keystroke), use a TanStack Query mutation (useSendMessage from src/api/queries/use-mirror.ts) to send content to the API for fragment detection. When fragments come back, render subtle highlights on the detected text — use a warm amber (#D4A574) underline with a Reanimated FadeIn.duration(400) animation, not aggressive red highlighting. Add Haptics.selectionAsync() when the user taps a highlighted fragment. Show a bottom sheet card (animated with Reanimated SlideInDown.springify()) with the fragment type name (e.g., "Catastrophizing"), a brief explanation, and a "See another perspective" button that triggers the reframe mutation. The reframe slides in as an animated card with FadeInUp. When the user closes the session, show the Reflection as a full-screen gentle summary with Reanimated FadeIn. All API calls should go through TanStack Query hooks — useMirrorSession, useSendMessage, useReframe, useCloseSession. Configure the useSendMessage mutation with optimistic updates so fragment highlights appear immediately from cached data while the server processes. Handle offline gracefully using TanStack Query's offline mutation persistence — queue messages locally in the mutation cache and resume when connectivity returns via resumePausedMutations. + +### Session C3: Turn — Reframe Engine API + +Prompt to Claude Code: +> Implement the Turn module backend. POST /turns accepts input_text and optional reframe_style (compassionate, rational, growth, or all). Runs safety precheck. Calls AI gateway with the turn-reframe prompt. Returns exactly 3 perspectives, each with: style label, reframed text (2-3 sentences), and a brief explanation of the cognitive shift. Also returns one micro_action as an if-then implementation intention (e.g., "If I notice myself catastrophizing about work, then I will take 3 breaths and name one thing I can control"). POST /turns/:id/save toggles the saved state. GET /turns returns paginated history. GET /turns/:id returns a single turn with full details. Support streaming for the reframe generation — the API should use Server-Sent Events so the mobile app can show perspectives appearing in real-time. Enforce daily turn limits for free users. Test: valid turn creates 3 perspectives, streaming delivers chunks, save toggle works, daily limit enforced, crisis content blocked. + +### Session C4: Turn — Mobile UI + +Prompt to Claude Code: +> Build the Turn (Kaleidoscope) screen as the premium signature experience. The input should be a focused single-purpose screen: a large text input with placeholder "What thought is weighing on you?" and a "Turn" button that pulses gently using Reanimated withRepeat(withTiming()) when the input has text. Add Haptics.impactAsync(Medium) when the Turn button is pressed. When processing, show a kaleidoscope animation built with Reanimated — rotate a geometric SVG pattern using useSharedValue + withRepeat(withSpring()) for organic, non-mechanical motion. This is the core product moment and must feel magical. As perspectives stream in via SSE, render them as cards that appear one at a time using Reanimated's layout animation FadeInDown.springify().delay(index * 200) — each card shows the perspective style icon, the reframed text, and the cognitive shift explanation. The micro-action appears last with a distinct card style and FadeInUp animation. The save button (bookmark icon) should use Reanimated withSpring for a satisfying scale bounce on tap, with Haptics.notificationAsync(Success) feedback. Use TanStack Query for all data: useCreateTurn mutation (with streaming SSE handling), useTurns query for history, useSaveTurn mutation with optimistic update (the save icon fills immediately, server syncs in background — rollback on failure). The Gallery tab should show saved turns in a timeline view using FlashList for performant scrolling. Implement pull-to-refresh with Reanimated-powered custom refresh indicator. All loading states must use skeleton placeholders with a Reanimated shimmer effect, never a spinner. + +### Session C5: Lens — Goals and Actions API + +Prompt to Claude Code: +> Implement the Lens module backend. POST /lens/goals creates a goal with title and optional description. GET /lens/goals returns active goals. PATCH /lens/goals/:id updates goal status. POST /lens/goals/:id/actions creates an action item. POST /lens/actions/:id/complete marks it done with timestamp. GET /lens/affirmation/today generates or returns cached daily affirmation — it calls the AI gateway with the user's active goals as context and generates a personalized affirmation. Cache the affirmation in Redis with a TTL that expires at midnight in the user's timezone. If the AI budget is constrained, fall back to a template-based affirmation system using pre-written affirmations matched to goal themes. Test: goal CRUD, action completion, affirmation generation, affirmation caching, template fallback. + +### Session C6: Lens — Mobile UI + +Prompt to Claude Code: +> Build the Lens screen as a calm, empowering daily direction hub. Top section shows the daily affirmation in a prominent card with gentle serif typography and a Reanimated FadeIn.delay(200).duration(600) entering animation — this card should feel like the first thing you notice. Use TanStack Query's useDailyAffirmation hook (from src/api/queries/use-lens.ts) with staleTime set to Infinity (the affirmation is cached for the full day). Below the affirmation, show active goals as expandable cards using Reanimated Layout animations (LayoutAnimation.springify()) for smooth expand/collapse. Each goal card shows its title and an animated circular progress indicator — use Reanimated useAnimatedProps to animate the SVG circle stroke-dashoffset as actions are completed. Tapping a goal expands it with a spring animation to show action items as a checklist. Completing an action triggers: Haptics.impactAsync(ImpactFeedbackStyle.Light), a Reanimated withSpring scale bounce on the checkbox (1 → 1.3 → 1), and an optimistic update via TanStack Query's useCompleteAction mutation (checkbox fills immediately, server syncs in background, rollback on failure). When all actions in a goal are complete, trigger Haptics.notificationAsync(NotificationFeedbackType.Success) and play a subtle confetti-like Reanimated animation. Add a floating action button with a Reanimated withSpring scale entrance animation. The create goal flow opens as a bottom sheet (animated with Reanimated SlideInDown.springify()) with title and optional description fields. All data flows through TanStack Query hooks: useGoals, useCreateGoal, useCompleteAction, useDailyAffirmation. Goals and actions persist offline via TanStack Query's cache + MMKV persistence — creating a goal while offline queues the mutation. Keep the UI minimal and focused — this is the "direction" pillar, it should feel empowering and clear, not like a corporate task manager. + +### Session C7: Gallery and History Views + +Prompt to Claude Code: +> Build the Gallery tab as a premium history experience using FlashList for buttery-smooth scrolling. Use @shopify/flash-list instead of FlatList — it recycles views for 60fps scrolling even with hundreds of items. The gallery shows a unified timeline with three content types: saved turns (with perspective previews), mirror session summaries (with fragment count and date), and lens achievements (completed actions and goals). Each type should have a distinct but cohesive card design using Reanimated entering animations — cards use FadeInUp.delay(index * 80) for staggered appearance as they scroll into view. Add filtering by content type and date range with an animated filter bar (Reanimated layout animations for smooth filter chip transitions). Add search across saved turn content and mirror reflections — the search bar slides in with Reanimated SlideInDown and uses debounced TanStack Query with the search term as a query key. For free users, gallery shows last 30 days; for prism users, full history. Implement infinite scroll with cursor-based pagination using TanStack Query's useInfiniteQuery — configure getNextPageParam for cursor-based pagination and flatMap pages for FlashList data. Add pull-to-refresh with a custom Reanimated-powered refresh indicator (not the default system spinner). Add a detail view that opens when tapping any gallery item with a shared element transition (Reanimated's SharedTransition) — the card expands into the full detail view. Turns show full perspectives, mirror sessions show the reflection, lens items show the goal with all actions. Add Haptics.selectionAsync() when tapping gallery items. All data through TanStack Query hooks: useGalleryItems (infinite query), useGallerySearch, useTurnDetail, useMirrorDetail. Stale time 2 minutes for gallery list, 5 minutes for detail views. Gallery works offline with cached data from TanStack Query's persisted cache. + +### Session C8: Onboarding Flow + +Prompt to Claude Code: +> Build the onboarding experience in the (auth) group as a premium first impression. After registration, guide the user through 3-4 screens using a horizontal pager with Reanimated-powered page transitions — each page slides in with a spring physics animation using withSpring({ damping: 20, stiffness: 90 }) for a soft, organic feel (not the stiff default transitions). Screen 1 explains the kaleidoscope metaphor — "Your thoughts are like light. Sometimes they get stuck in one pattern. Kalei helps you turn them and see new colors." Animate the kaleidoscope illustration with a gentle Reanimated rotation (withRepeat + withTiming over 8 seconds) so it feels alive. Screen 2 asks the user to set their preferred reframe style (compassionate, rational, growth) with brief descriptions of each — use Reanimated scale animations on the selection cards (withSpring scale 1 → 1.05 on selection) and Haptics.selectionAsync() on tap. Screen 3 invites the user to try their first Turn — embed a mini version of the Turn input with a pulsing "Turn" button (Reanimated withRepeat opacity animation). Screen 4 shows the result and introduces the daily rhythm (morning affirmation, journaling, reframing) — use staggered FadeInUp animations for each rhythm item. Add a progress indicator using Reanimated interpolation — animated dots that fill as the user progresses, with Haptics.impactAsync(ImpactFeedbackStyle.Soft) on each page transition. Store onboarding completion in the profile via a TanStack Query mutation (useCompleteOnboarding). Skip onboarding for returning users by checking the auth store's onboarding_complete flag (persisted in MMKV). The entire onboarding should feel like a guided meditation — slow, intentional, beautiful. + +--- + +## 7. Build Track D — Launch Hardening (Weeks 9-10) + +Duration: 2-4 weeks +Goal: Production-safe, store-ready, monitored. + +### Session D1: Safety Hardening + +> Expand crisis keyword sets with comprehensive coverage. Add regional crisis resources for all launch regions. Add a safety dashboard endpoint that returns: total safety events by type, false positive rate (manually tagged), response time percentiles. Add an admin-only endpoint to review and tag safety events for quality improvement. Verify that no code path can return reframed content when crisis is detected — write an integration test that traces every AI-facing route with crisis input and asserts the response is always the crisis resource payload. + +### Session D2: Billing Integration — Apple + +> Implement full App Store Server Notifications v2 handling. Verify notification signatures using Apple's public key. Parse all notification types: SUBSCRIBED, DID_RENEW, EXPIRED, DID_FAIL_TO_RENEW, REFUND, REVOKE, GRACE_PERIOD_EXPIRED. Update subscription status and entitlement snapshots accordingly. Implement a reconciliation job that periodically verifies subscription status directly with Apple's API to catch any missed webhooks. Test with Apple's sandbox environment. + +### Session D3: Billing Integration — Google + +> Implement Google Play Real-Time Developer Notifications. Verify Pub/Sub message authenticity. Handle all notification types: SUBSCRIPTION_RECOVERED, SUBSCRIPTION_RENEWED, SUBSCRIPTION_CANCELED, SUBSCRIPTION_PURCHASED, SUBSCRIPTION_ON_HOLD, SUBSCRIPTION_IN_GRACE_PERIOD, SUBSCRIPTION_EXPIRED, SUBSCRIPTION_REVOKED. Update subscription and entitlement records. Add reconciliation job for Google Play API verification. + +### Session D4: Security Audit Pass + +> Review and harden: verify all endpoints require authentication (except /health, /auth/register, /auth/login, /auth/refresh, billing webhooks). Verify password hashing uses Argon2id with secure parameters. Verify JWT tokens use appropriate algorithms and key sizes. Verify refresh token rotation and compromise detection work. Add secure HTTP headers (HSTS, CSP, X-Frame-Options). Verify no PII in logs. Verify column-level encryption on mirror message content and turn input text. Run a dependency audit (pnpm audit). Add rate limiting on auth endpoints (5 attempts per minute per IP for login). Add PostgreSQL Row-Level Security (RLS) policies as defense-in-depth: enable RLS on all user-data tables, create policies that restrict SELECT/UPDATE/DELETE to rows where user_id matches the authenticated user's ID from the JWT claim. This ensures that even if application-level ownership checks are bypassed, the database itself prevents cross-user data access. Create a migration that enables RLS and adds the policies. Test: verify a query with the wrong user_id returns zero rows when RLS is active. + +### Session D5: Performance and Load Testing + +> Create a load test script using k6 or autocannon that simulates: 50 concurrent users performing the Turn flow (the most AI-intensive path), 20 concurrent Mirror sessions with message submission, 100 concurrent health checks. Measure: p50/p95/p99 latency for each endpoint, error rate under load, AI gateway response time distribution, database query time distribution. Identify and fix any bottlenecks. Target: p95 under 3.5s for AI-backed endpoints, p95 under 200ms for non-AI endpoints. Additionally, run the full Maestro E2E suite (apps/mobile/e2e/) on both iOS simulator and Android emulator to verify all critical flows pass under realistic conditions. Measure: screen transition times (target under 300ms), animation frame drops (target zero dropped frames in Reanimated animations), TanStack Query cache hit rates, and offline-to-online mutation resume success rate. + +### Session D6: Deployment Pipeline + +> Create the production deployment setup. Docker Compose for the VPS (Fastify API, Postgres 16, Redis 7, Caddy reverse proxy with auto-HTTPS via Let's Encrypt — all free). Create deploy.sh that: builds the API, runs migrations, restarts the service with zero-downtime (using Fastify's graceful shutdown). Create backup-db.sh for automated PostgreSQL backups. Set up the mobile build pipeline using local builds as the primary path: configure eas.json with development, preview, and production profiles, then build locally using `eas build --local --platform ios --profile production` and `eas build --local --platform android --profile production`. This avoids EAS Cloud Build costs entirely — builds run on your machine using Xcode and Android Studio (both free). For development builds during day-to-day work, use `npx expo run:ios` and `npx expo run:android` which compile directly against local toolchains. EAS Cloud Build (30 free builds/month) is available as a convenience but not required. Create the app store metadata: screenshots, description, privacy policy URL, support URL. + +### Session D7: Beta Testing Pipeline + +> Configure TestFlight for iOS internal testing and Google Play internal testing track. Set up EAS Update for over-the-air updates during beta. Create a beta feedback mechanism — either in-app feedback button or a simple form. Add Maestro E2E tests to the release gate: configure the CI pipeline so that all Maestro flows (onboarding, turn-flow, mirror-session, purchase-flow) must pass on both iOS and Android before a TestFlight or Play Store upload proceeds. Run through the complete user journey manually: register, onboard, complete a Mirror session, do a Turn, set a Lens goal, complete an action, view Gallery. Verify that offline-first behavior works: enable airplane mode, create a turn, re-enable network, verify the turn syncs. Verify haptic feedback fires on all premium touch points (fragment tap, turn save, action complete, onboarding page transition). Document any issues. Fix launch-blocking bugs. + +--- + +## 8. Build Track E — Spectrum Intelligence (Weeks 11-12) + +Duration: 3-6 weeks +Goal: Weekly and monthly AI-powered insights from accumulated usage data. + +### Session E1: Spectrum Schema and Data Pipeline + +> Create Drizzle schema for spectrum tables: spectrum_session_analysis (session_id, emotional_vectors jsonb, fragment_distribution jsonb, created_at), spectrum_turn_analysis (turn_id, pre_emotional_state jsonb, post_emotional_state jsonb, impact_score float, created_at), spectrum_weekly (user_id, week_start, emotional_landscape jsonb, top_fragments jsonb, turn_impact_summary jsonb, rhythm_patterns jsonb, narrative text, created_at), spectrum_monthly (user_id, month_start, growth_trajectory jsonb, theme_evolution jsonb, narrative text, created_at). Add event hooks in Mirror and Turn services that write to spectrum analysis tables after each session/turn completes. Add exclusion flags so users can opt out specific sessions from analysis. + +### Session E2: Aggregation Workers + +> Build background workers for Spectrum aggregation. The weekly worker runs every Sunday night: loads all non-excluded sessions and turns from the past week, computes emotional vectors using the AI gateway (batch mode for cost savings), aggregates fragment distributions, calculates turn impact scores, generates a narrative summary of the week's patterns. The monthly worker runs on the 1st of each month: aggregates weekly data into monthly trends, identifies growth trajectory, generates a deeper narrative. Both workers must be idempotent (safe to re-run), use retry with backoff, and log failures to a dead-letter table. Use BullMQ or a simple PostgreSQL-based job queue for scheduling. + +### Session E3: Spectrum API and Mobile Dashboard + +> Create Spectrum API endpoints: GET /spectrum/weekly returns the latest weekly insight (or 404 if not enough data), GET /spectrum/monthly returns the latest monthly summary, POST /spectrum/reset clears all spectrum data for the user, POST /spectrum/exclusions manages session exclusions. Build the Spectrum mobile dashboard as the (spectrum) route group. The dashboard should show: an emotional landscape visualization (could be a simple radar chart or heatmap of the 6 emotional dimensions), fragment pattern distribution (which cognitive distortions appear most), turn impact summary (how much emotional shift the reframes produce), and the AI-generated narrative insight. Gate all Spectrum features behind the prism_plus entitlement. + +--- + +## 9. AI Cost Control Strategy + +This section defines the exact implementation of cost guardrails. + +### 9.1 Budget Hierarchy + +``` +Global monthly cap ($50 Phase 1, scales with revenue) + └─ Per-feature daily budget + ├─ Turn: 40% of daily budget (core product) + ├─ Mirror: 35% of daily budget (core product) + ├─ Lens: 10% of daily budget (can fall back to templates) + └─ Spectrum: 15% of daily budget (batch, can defer) + └─ Per-user daily token cap + ├─ Free: 100k tokens/day + └─ Prism: 500k tokens/day +``` + +### 9.2 Degradation Order + +When budget pressure hits (80% of daily budget consumed): + +1. Lens affirmations switch to template-based (no AI cost). +2. Spectrum narrative generation deferred to next day. +3. Mirror fragment detection reduces max fragments per message from 10 to 5. +4. Turn reframes reduce from 3 perspectives to 2. +5. If 95% consumed: all non-critical AI paused, only safety detection continues. + +### 9.3 Infrastructure Scaling Tiers + +The build timeline is sequential but culminates in a single v1 launch. Infrastructure scales in tiers: + +| Tier | DAU | Infrastructure | Key Milestone | +|------|-----|-----------------|-----------| +| **Launch** | 50 | Single VPS, API + DB + Redis | Initial release | +| **Traction** | 200 | Split DB, keep API monolith | First paid subscribers | +| **Growth** | 1K | Separate workers, scale API replicas | Growing active base | +| **Scale** | 10K+ | Full microservice extraction | Mature platform | + +### 9.3 Provider Routing + +The AI gateway routes all features through OpenRouter with provider pinning: + +| Feature | Primary Provider | Fallback (provider outage) | Cost Pressure Fallback | +|---|---|---|---| +| Turn reframe | DeepSeek V3.2 via DeepInfra | DeepSeek V3.2 via Fireworks | Template system | +| Mirror detect | DeepSeek V3.2 via DeepInfra | DeepSeek V3.2 via Fireworks | — (critical) | +| Mirror reframe | DeepSeek V3.2 via DeepInfra | DeepSeek V3.2 via Fireworks | Template system | +| Lens affirmation | DeepSeek V3.2 via DeepInfra | DeepSeek V3.2 via Fireworks | Template system (no AI) | +| Crisis detection | Keyword + DeepSeek V3.2 | Keyword + Claude Haiku 4.5 | Keywords only (never skip) | +| Guide coaching | DeepSeek V3.2 via DeepInfra | DeepSeek V3.2 via Fireworks | Deferred | +| Spectrum weekly | DeepSeek V3.2 via DeepInfra | Claude Haiku 4.5 | Deferred | +| Spectrum monthly | DeepSeek V3.2 via DeepInfra | Claude Haiku 4.5 | Deferred | + +OpenRouter handles failover automatically via the `order` array in API requests. Provider pinning ensures no data flows through Chinese servers (DeepInfra/Fireworks host on US/EU infrastructure). + +### 9.4 Prompt Caching Strategy + +System prompts for each feature are designed to be identical across users and requests. With DeepInfra's prompt caching: + +- System prompt tokens (600-800 per feature) are cached after first call. +- Cache hits receive ~20% discount on input pricing ($0.216/M vs $0.26/M). +- While less dramatic than Anthropic's 90% cache discount, the base pricing is already so low (~$0.26/M input, $0.38/M output) that effective per-user costs are minimal (~$0.034/month for free users). +- Implementation: OpenRouter's OpenAI-compatible API handles caching transparently at the provider level. + +--- + +## 10. Testing Strategy + +### 10.1 Test Pyramid + +| Layer | Tool | What | Coverage Target | +|---|---|---|---| +| Unit | Vitest | Pure functions, schemas, validators, prompt builders | High (80%+) | +| Integration | Vitest + Supertest | API routes with real DB (test container) | All endpoints | +| Safety | Vitest | Crisis detection accuracy | 100% of known patterns | +| AI Output | Vitest | Schema validation of AI responses | All prompt templates | +| E2E (Mobile) | Maestro | Critical mobile user flows | All happy paths + key error paths | +| Load | k6 | Concurrency and latency under load | pre-launch only | + +### 10.2 Test Database Strategy + +Use a separate PostgreSQL database for tests. Before each test suite: run migrations on the test DB. After each test suite: truncate all tables. Never run tests against the development database. + +### 10.3 AI Mock Strategy + +For unit and integration tests, mock the AI gateway at the provider level. Create a `mock.provider.ts` that returns deterministic, schema-valid responses. This means tests never hit real AI APIs, are fast, free, and deterministic. This is the primary reason AI costs are zero during development — you develop and test against the mock, not real providers. Add a small set of "golden file" tests that run against the real AI provider (gated behind an environment variable `REAL_AI_TESTS=true`) to catch prompt regression. These golden file tests should only be run occasionally during prompt engineering, using OpenRouter credits (DeepSeek V3.2 via DeepInfra is so cheap at $0.26/$0.38 per MTok that golden file test costs are negligible). + +### 10.4 Maestro E2E Testing Strategy + +Maestro is the industry standard for mobile E2E testing in 2026. It uses YAML-based flow definitions that are faster to write and more readable than code-based alternatives. + +**Flow files live in `apps/mobile/e2e/`:** + +```yaml +# e2e/onboarding.yaml — Verify new user onboarding flow +appId: com.kalei.app +--- +- launchApp +- assertVisible: "Your thoughts are like light" +- swipeLeft +- assertVisible: "How would you like your reframes?" +- tapOn: "Compassionate" +- swipeLeft +- assertVisible: "Try your first Turn" +- tapOn: "What thought is weighing on you?" +- inputText: "I feel overwhelmed with everything" +- tapOn: "Turn" +- assertVisible: "perspective" +- swipeLeft +- assertVisible: "Your daily rhythm" +``` + +```yaml +# e2e/turn-flow.yaml — Verify complete Turn lifecycle +appId: com.kalei.app +--- +- launchApp +- tapOn: "Turn" +- tapOn: "What thought is weighing on you?" +- inputText: "Nothing ever works out for me" +- tapOn: "Turn" +- assertVisible: "Compassionate" +- assertVisible: "Rational" +- assertVisible: "Growth" +- assertVisible: "If I notice" +- tapOn: + id: "save-turn-button" +- assertVisible: "Saved" +``` + +```yaml +# e2e/mirror-session.yaml — Verify Mirror writing and fragment detection +appId: com.kalei.app +--- +- launchApp +- tapOn: "Mirror" +- tapOn: "Begin writing" +- inputText: "Everything is terrible and nothing will get better" +- wait: 3000 +- assertVisible: "Catastrophizing" +- tapOn: "Catastrophizing" +- assertVisible: "See another perspective" +- tapOn: "See another perspective" +- assertVisible: "perspective" +``` + +```yaml +# e2e/purchase-flow.yaml — Verify paywall and upgrade path +appId: com.kalei.app +--- +- launchApp +- tapOn: "Turn" +# Exhaust free tier (3 turns) +- repeat: + times: 4 + commands: + - tapOn: "What thought is weighing on you?" + - inputText: "Test thought" + - tapOn: "Turn" + - wait: 2000 +- assertVisible: "Upgrade to Prism" +``` + +**Running Maestro tests:** + +```bash +# Run a single flow +maestro test apps/mobile/e2e/onboarding.yaml + +# Run all flows +maestro test apps/mobile/e2e/ + +# Run with screenshot capture on failure +maestro test --format junit --output e2e-results/ apps/mobile/e2e/ + +# Run in CI (headless) +maestro test --no-ansi apps/mobile/e2e/ +``` + +**Maestro in CI (Session D7):** Add Maestro to the CI pipeline by running the Maestro CLI locally on a CI runner with an emulator (Maestro CLI is free and open source — do not use Maestro Cloud which is a paid service). For self-hosted CI via Gitea Actions, install Maestro and an Android emulator on the runner. Gate releases on E2E pass — no TestFlight or Play Store upload if Maestro flows fail. Target: all 4 core flows pass on both iOS and Android before every release. + +--- + +## 11. Deployment and Operations + +### 11.1 Launch Deployment (Single VPS) + +``` +Netcup VPS 1000 G12 (€8.45/month) +├── Caddy (reverse proxy, auto-HTTPS) +├── Node.js API (Fastify, PM2 process manager) +├── PostgreSQL 16 (direct install) +├── Redis 7 (direct install) +└── Background workers (same process or separate PM2 app) +``` + +### 11.2 Deployment Checklist + +Before every production deploy: +1. All tests pass locally. +2. Migration is tested on a staging copy of the database. +3. Rollback migration exists and is tested. +4. Health endpoint returns ok after deploy. +5. Error rate does not spike in first 15 minutes. +6. AI cost telemetry is within expected range. + +### 11.3 Backup Strategy + +- PostgreSQL: daily pg_dump to encrypted offsite storage. +- Redis: RDB snapshots daily (Redis data is ephemeral and rebuildable, but snapshots prevent cold-start recalculation of usage counters). +- Verified restore drill: run monthly. + +--- + +## 12. Session Execution Checklist + +Use this checklist for every Claude Code session: + +``` +[ ] Read the session description and understand the deliverables +[ ] Verify prerequisites from previous sessions are met +[ ] Execute the session with Claude Code +[ ] Run the validation steps — all must pass +[ ] Run the full quality check: pnpm run check +[ ] Review generated code for architecture compliance: + [ ] AI calls go through gateway only + [ ] Safety precheck on all AI-facing routes + [ ] Entitlement checks where required + [ ] Structured logging with request IDs + [ ] Zod validation on all inputs + [ ] TypeScript strict mode — no any +[ ] Commit with descriptive message +[ ] Update this checklist with any issues or deviations +``` + +--- + +## 13. Timeline Summary + +| Track | Sessions | Duration | Weeks | Outcome | +|---|---|---|---|---| +| A: Foundation | A1-A6 | 3-5 days | 1-2 | Repo, infra, schema, skeletons | +| B: Platform Core | B1-B9 | 2-3 weeks | 1-3 | Auth, billing, AI gateway, safety, push, observability | +| C: Core Experience | C1-C8 | 3-5 weeks | 4-8 | Mirror, Turn, Lens, Gallery, Onboarding | +| D: Launch Hardening | D1-D7 | 2-4 weeks | 9-10 | Safety, billing, security, performance, deployment | +| E: Spectrum | E1-E3 | 3-6 weeks | 11-12 | Analytics pipeline, insights, dashboard | + +Total to v1 launch (all features, end of Track E): 12 weeks. +Note: All features ship in a single v1 release. The build timeline is continuous (weeks 1-12) with sequential milestones, not separate "phases." + +--- + +## 14. Critical Path Dependencies + +``` +A1 (repo) → A2 (docker) → A3 (API) → A5 (schema) + ↓ +A4 (mobile) ←─── A3 (API) + ↓ +A6 (shared schemas) → B1 (auth) → B2 (tokens) → B3 (entitlements) + ↓ +B4 (AI gateway) → B5 (prompts) → B6 (safety) ──────→ C1 (mirror API) + ↓ +B7 (rate limits) → B8 (push) → B9 (observability) ──→ C3 (turn API) + ↓ +C1 → C2 (mirror UI) ─────────────────────────────→ C7 (gallery) +C3 → C4 (turn UI) ─────────────────────────────→ C7 (gallery) +C5 → C6 (lens UI) ─────────────────────────────→ C7 (gallery) + ↓ +C8 (onboarding) → D1-D7 (hardening) → E1-E3 (spectrum) +``` + +--- + +## 15. What This Framework Deliberately Excludes + +These are not in scope for the build framework and should be handled separately: + +- Pixel-level UI specs (refer to kalei-complete-design.md and kalei-brand-guidelines.md) +- Marketing copy and App Store optimization (refer to app-blueprint.md section on ASO) +- Legal review of privacy policy and terms of service +- Detailed threat modeling (should be commissioned separately before pre-launch) +- Community building and growth hacking strategy +- Investor materials or pitch decks + +--- + +*This framework is the operational bridge between Kalei's architecture documents and actual code. Follow it session by session. Deviate only when reality demands it, and document every deviation.* diff --git a/docs/technical/kalei-getting-started.md b/docs/technical/kalei-getting-started.md new file mode 100644 index 0000000..f90f2f1 --- /dev/null +++ b/docs/technical/kalei-getting-started.md @@ -0,0 +1,326 @@ +# Kalei Getting Started Guide (Beginner Friendly) + +Last updated: 2026-02-10 +Audience: First-time app builders + +This guide explains the groundwork you need before coding, then gives you the exact first steps to start building Kalei. + +Reference architecture: `docs/kalei-system-architecture-plan.md` + +## 1. What You Are Building + +Kalei is a mobile-first mental wellness product with four product pillars: + +- Mirror: freeform writing with passive AI fragment detection. +- Turn (Kaleidoscope): structured AI reframing. +- Lens: goals, daily actions, and affirmations. +- Spectrum: weekly and monthly insight analytics. + +At launch, your implementation target is: + +- Mobile app: React Native + Expo. +- Backend API: Node.js + Fastify. +- Data: PostgreSQL + Redis. +- Source control and CI: Gitea + Gitea Actions (or Woodpecker CI). +- AI access: provider-agnostic AI Gateway using open-weight models (Ollama for local dev, vLLM for staging/prod). +- Billing and entitlements: self-hosted entitlement service (direct Apple App Store + Google Play verification, no RevenueCat dependency). + +## 2. How To Use This Document Set + +Read in this order: + +1. `docs/kalei-getting-started.md` (this file) +2. `docs/codex phase documents/README.md` +3. `docs/codex phase documents/phase-0-groundwork-and-dev-environment.md` +4. `docs/codex phase documents/phase-1-platform-foundation.md` +5. `docs/codex phase documents/phase-2-core-experience-build.md` +6. `docs/codex phase documents/phase-3-launch-readiness-and-hardening.md` +7. `docs/codex phase documents/phase-4-spectrum-and-scale.md` + +## 3. Groundwork Checklist (Before You Write Feature Code) + +## 3.1 Accounts You Need + +Create these accounts first so you do not block yourself later. + +Must have for early development: + +- Gitea (source control and CI) +- Apple Developer Program (iOS distribution, required) +- Google Play Console (Android distribution, required) +- DNS provider account (or self-hosted DNS using PowerDNS) + +Strongly recommended now (not later): + +- GlitchTip (open-source error tracking) +- PostHog self-hosted (open-source product analytics) +- Domain registrar account (for `kalei.ai`) + +## 3.2 Local Tools You Need + +Install this baseline stack: + +- Git +- Node.js LTS (via `nvm`, recommended) +- npm (bundled with Node) or pnpm +- Docker Desktop (for PostgreSQL + Redis locally) +- VS Code (or equivalent IDE) +- Expo Go app on your phone (iOS/Android) +- Ollama (local open-weight model serving) + +Install and verify: + +```bash +# Git +git --version + +# nvm + Node LTS +nvm install --lts +nvm use --lts +node -v +npm -v + +# Docker +docker --version +docker compose version + +# Expo CLI (optional global; npx is also fine) +npx expo --version + +# Ollama +ollama --version +``` + +## 3.3 Decide Your Working Model + +Set these rules now: + +- Work in short feature slices with demoable outcomes. +- Every backend endpoint gets at least one automated test. +- No direct AI calls from client apps. +- No secrets in the repo, ever. +- Crisis-level text is never reframed. + +## 4. Recommended Monorepo Structure + +If you are starting from scratch, use this layout: + +```text +Kalei/ + apps/ + mobile/ + services/ + api/ + workers/ + packages/ + shared/ + infra/ + docker/ + scripts/ + docs/ +``` + +Why this structure: + +- Keeps mobile and backend isolated but coordinated. +- Lets you share schemas/types in `packages/shared`. +- Keeps infra scripts in one predictable place. + +## 5. Step-By-Step Initial Setup + +These are the first practical steps for week 1. + +## Step 1: Initialize folders + +```bash +mkdir -p apps/mobile services/api services/workers packages/shared infra/docker infra/scripts +``` + +## Step 2: Bootstrap the mobile app + +```bash +npx create-expo-app@latest apps/mobile --template tabs +cd apps/mobile +npm install +cd ../.. +``` + +## Step 3: Bootstrap the API service + +```bash +mkdir -p services/api && cd services/api +npm init -y +npm install fastify @fastify/cors @fastify/helmet @fastify/sensible zod dotenv pino pino-pretty pg ioredis +npm install -D typescript tsx @types/node vitest supertest @types/supertest eslint prettier +npx tsc --init +cd ../.. +``` + +## Step 4: Bring up local PostgreSQL and Redis + +Create `infra/docker/docker-compose.yml`: + +```yaml +services: + postgres: + image: postgres:16 + environment: + POSTGRES_USER: kalei + POSTGRES_PASSWORD: kalei + POSTGRES_DB: kalei + ports: + - "5432:5432" + volumes: + - pg_data:/var/lib/postgresql/data + + redis: + image: redis:7 + ports: + - "6379:6379" + volumes: + - redis_data:/data + +volumes: + pg_data: + redis_data: +``` + +Start services: + +```bash +docker compose -f infra/docker/docker-compose.yml up -d +``` + +## Step 5: Create environment files + +Create: + +- `services/api/.env` +- `apps/mobile/.env` + +API `.env` minimum: + +```env +NODE_ENV=development +PORT=8080 +DATABASE_URL=postgres://kalei:kalei@localhost:5432/kalei +REDIS_URL=redis://localhost:6379 +JWT_ACCESS_SECRET=replace_me +JWT_REFRESH_SECRET=replace_me +AI_PROVIDER=openai_compatible +AI_BASE_URL=http://localhost:11434/v1 +AI_MODEL=qwen2.5:14b +AI_API_KEY=local-dev +GLITCHTIP_DSN=replace_me +POSTHOG_API_KEY=replace_me +POSTHOG_HOST=http://localhost:8000 +APPLE_SHARED_SECRET=replace_me +GOOGLE_PLAY_PACKAGE_NAME=com.kalei.app +``` + +Mobile `.env` minimum: + +```env +EXPO_PUBLIC_API_BASE_URL=http://localhost:8080 +EXPO_PUBLIC_ERROR_TRACKING_DSN=replace_me +``` + +## Step 6: Create your first backend health endpoint + +Create `/health` returning status, uptime, and version. This is your first proof that the API is running. + +## Step 7: Connect mobile app to backend + +Add a tiny service function in mobile that calls `/health` and shows the result on screen. + +## Step 8: Add migrations baseline + +Create migration folders and your first migration for: + +- users +- profiles +- auth_sessions +- refresh_tokens + +Add a migration script and run it on local Postgres. + +## Step 9: Set up linting, formatting, and tests + +At minimum: + +- API: `npm run lint`, `npm run test` +- Mobile: `npm run lint` + +## Step 10: Push a clean baseline commit + +Your first stable commit should include: + +- mobile app runs +- API runs +- db and redis run in Docker +- health endpoint tested +- env files templated + +## 6. Non-Negotiable Ground Rules + +These reduce rework and production risk. + +- API-first contracts: Define backend request/response schema first. +- Version prompts: Keep prompt templates in source control with version tags. +- Idempotency: write endpoints should support idempotency keys. +- Structured logs: every request gets a request ID. +- Safety-first branching: crisis path is explicit and tested. + +## 7. Open-Source-First Policy + +Default to open-source tools unless there is a hard platform requirement. + +Open-source defaults for Kalei: + +- Git forge and CI: Gitea + Gitea Actions (or Woodpecker CI) +- Error tracking: GlitchTip +- Product analytics: PostHog self-hosted +- AI serving: Ollama (local), vLLM (staging/prod) +- Runtime and data: Fastify, PostgreSQL, Redis + +Unavoidable non-open-source dependencies: + +- Apple App Store distribution and StoreKit APIs +- Google Play distribution and Billing APIs +- APNs and FCM for push delivery + +## 8. What "Done" Looks Like For Groundwork + +Before the build starts, you should be able to demonstrate: + +- Local stack boot with one command (`docker compose ... up -d`). +- API starts with no errors and serves `/health`. +- Mobile app opens and calls API successfully. +- Baseline DB migrations run and rollback cleanly. +- One CI pipeline runs lint + tests on pull requests. + +## 9. Common Beginner Mistakes (Avoid These) + +- Building UI screens before backend contracts exist. +- Calling AI provider directly from the app. +- Waiting too long to add tests and logs. +- Keeping architecture only in your head (not in docs). +- Delaying safety and privacy work until late phases. + +## 10. Recommended Weekly Rhythm + +Use this cycle every week: + +1. Plan: define exact outcomes for the week. +2. Build: complete one vertical slice (API + mobile + data). +3. Verify: run tests, manual QA, and failure-path checks. +4. Demo: produce a short demo video for your own review. +5. Retrospective: capture blockers and adjust next week. + +## 11. Next Step + +Start with: + +- `docs/codex phase documents/phase-0-groundwork-and-dev-environment.md` + +Then execute each phase in order. diff --git a/docs/technical/kalei-infrastructure-plan.md b/docs/technical/kalei-infrastructure-plan.md new file mode 100644 index 0000000..a63b32d --- /dev/null +++ b/docs/technical/kalei-infrastructure-plan.md @@ -0,0 +1,518 @@ +# Kalei — Infrastructure & Financial Plan + +## The Constraint + +**Starting capital:** €0 – €2,000 max +**Monthly burn target:** Under €30/month at launch, scaling only when revenue justifies it +**Goal:** Ship a production-quality AI mental wellness app that can serve its first 1,000 users without going broke + +--- + +## 1. The AI Decision (This Is Everything) + +AI is 70–90% of Kalei's variable cost. Every other infrastructure decision is rounding error compared to this one. + +### The Research That Changed Everything + +A 2025 Nature study tested LLMs on 5 standardized emotional intelligence tests. DeepSeek V3, Claude 3.5 Haiku, and several other LLMs all outperformed humans (81% avg vs 56% human avg). The gap between Claude and cheaper open-weight models on emotion understanding is much smaller than originally assumed. This opened the door to a dramatically cheaper AI strategy. + +### The Decision: OpenRouter Gateway + DeepSeek V3.2 (Non-Chinese Hosting) + +**Primary engine:** DeepSeek V3.2 via OpenRouter, pinned to non-Chinese providers (DeepInfra / Fireworks) +**Automatic fallback:** Claude Haiku 4.5 via OpenRouter (activated if primary provider has an outage) +**Batch processing:** DeepSeek V3.2 for Spectrum analysis and weekly insights (no separate batch tier needed at this price point) + +| | DeepInfra (via OpenRouter) | Claude Haiku 4.5 (fallback) | Savings | +|---|---|---|---| +| Input (cache miss) | $0.26/M | $1.00/M | 74% cheaper | +| Input (cache hit) | $0.216/M | $0.10/M | — | +| Output | $0.38/M | $5.00/M | 92% cheaper | + +### Why OpenRouter + Non-Chinese Providers (Not DeepSeek Direct) + +DeepSeek's direct API is cheaper ($0.028 cache hits, $0.42 output) but routes all data through Chinese servers. For a mental wellness app handling sensitive emotional content, this is a non-starter — both for user trust and GDPR considerations. Routing through DeepInfra/Fireworks (US/EU infrastructure) via OpenRouter costs ~2–3x more than the direct API but still delivers ~85–90% savings vs Claude Haiku. + +OpenRouter gives us: +- **Provider pinning** — deterministic routing to non-Chinese hosts via the `order` array in API calls +- **Automatic failover** — if DeepInfra goes down, routes to Fireworks or Claude Haiku automatically +- **One API, one billing** — no lock-in, switching models is a config change not a code change +- **No markup** on base provider pricing (OpenRouter doesn't add fees on paid models) + +### Self-Hosted GPU: Not Yet + +GPU self-hosting (Qwen3-30B-A3B on RTX 4090 at ~$245/month) only beats the API route at ~600+ DAU. Below that, APIs are cheaper. Revisit when user base justifies fixed GPU costs, or if data sovereignty becomes a hard requirement. + +### Why Not Tiered Models (Option D)? + +We evaluated a hybrid strategy using different models per feature tier (DeepSeek for emotional tasks, Qwen3 via Groq for structured generation, batch APIs for analytics). At our current scale, the complexity cost outweighs the savings: separate prompt tuning, multiple quality benchmarks, routing logic in the ai_gateway, and edge cases when tasks don't cleanly fit one tier. The ~$30–50/month savings doesn't justify maintaining four model configurations as a solo founder. Introduce tiering only when usage data reveals which tasks genuinely benefit from a different model. + +--- + +## 2. Per-User AI Cost Model + +Here's what a real user session looks like in tokens: + +### The Mirror (Freeform Writing + AI Highlights) + +| Component | Input Tokens | Output Tokens | +|---|---|---| +| System prompt (cached after first call) | ~800 | — | +| User's writing (per session, ~300 words) | ~400 | — | +| Fragment detection (5 highlights avg) | — | ~500 | +| Inline reframe (per tap, user triggers ~2) | ~200 | ~150 | +| Session Reflection | ~300 | ~400 | +| **Total per Mirror session** | **~1,700** | **~1,050** | + +With prompt caching (system prompt cached): effective input ≈ 980 tokens (800 cached at 0.1×) + 900 fresh = **~980 billable input tokens** + +### The Kaleidoscope (One Turn) + +| Component | Input Tokens | Output Tokens | +|---|---|---| +| System prompt (cached) | ~600 | — | +| User's fragment + context | ~300 | — | +| 3 reframe perspectives | — | ~450 | +| **Total per Turn** | **~900** | **~450** | + +With caching: ~360 billable input tokens + +### The Lens (Daily Affirmation) + +| Component | Input Tokens | Output Tokens | +|---|---|---| +| System prompt (cached) | ~400 | — | +| User context + goals | ~200 | — | +| Generated affirmation | — | ~100 | +| **Total per daily affirmation** | **~600** | **~100** | + +With caching: ~240 billable input tokens + +### The Guide (Active Coaching Layer) + +| Component | Input Tokens | Output Tokens | +|---|---|---| +| System prompt (cached after first call) | ~600 | — | +| Goal Check-In conversation (per check-in, ~4 exchanges) | ~1,200 | ~800 | +| Cross-Feature Bridge detection (per analysis pass) | ~500 | ~200 | +| Attention Prompt generation (per prompt) | ~300 | ~100 | +| Evidence Intervention (per intervention) | ~400 | ~300 | +| Weekly Pulse AI Read (per pulse) | ~800 | ~500 | +| **Total per weekly cycle (1 check-in + 7 prompts + 1 pulse + 1 bridge analysis)** | **~4,600** | **~2,600** | + +With prompt caching: effective input ≈ 3,200 billable input tokens per week + +**Note on Guide intelligence:** The Guide requires cross-feature context analysis — it reads Mirror sessions, Turn history, and Lens goals to generate bridges and check-ins. This makes its per-call token count higher than single-feature interactions, but the calls are less frequent (weekly check-ins, daily prompts, bridges max once/day). The Guide also benefits heavily from prompt caching since its system prompt and user context window are reused across multiple Guide interactions. + +### Monthly Usage Per Active User Profile + +**Free user** (3 Turns/day, 2 Mirror sessions/week, daily Lens, basic Guide): + +| Feature | Sessions/Month | Billable Input Tokens | Output Tokens | +|---|---|---|---| +| Kaleidoscope | 90 Turns | 32,400 | 40,500 | +| Mirror | 8 sessions | 7,840 | 8,400 | +| Lens | 30 affirmations | 7,200 | 3,000 | +| Guide (basic: 1 check-in, 12 prompts, 4 pulses self-report, bridges) | ~15 interactions | 6,400 | 3,200 | +| **Total** | | **53,840** | **55,100** | + +**Cost with DeepSeek V3.2 via DeepInfra:** (53,840 × ~$0.24 blended + 55,100 × $0.38) / 1,000,000 = **$0.013 + $0.021 = ~$0.034/month** +*(Previous Claude Haiku 4.5 estimate: $0.33/month — this is a ~90% reduction)* + +**Prism subscriber** (unlimited usage, assume 2× free user + full Guide + Spectrum): + +| Feature | Sessions/Month | Billable Input Tokens | Output Tokens | +|---|---|---|---| +| Kaleidoscope | 180 Turns | 64,800 | 81,000 | +| Mirror | 16 sessions | 15,680 | 16,800 | +| Lens | 30 affirmations | 7,200 | 3,000 | +| Guide (full: 4 check-ins, 30 prompts, 4 full pulses, evidence interventions, all bridges) | ~50 interactions | 22,400 | 14,000 | +| Spectrum (batch) | 4 analyses | 8,000 | 12,000 | +| **Total** | | **118,080** | **126,800** | + +**Cost with DeepSeek V3.2 via DeepInfra:** (118,080 × ~$0.24 + 126,800 × $0.38) / 1,000,000 = **$0.028 + $0.048 = ~$0.076/month** +*(Previous Claude Haiku 4.5 estimate: $0.72/month — this is a ~89% reduction)* + +**Reality check:** Most users won't hit max usage. Expect average active user cost of **$0.03–$0.06/month.** The Guide adds ~$0.005–$0.01/month for free users and ~$0.01–$0.02/month for Prism subscribers — negligible cost for a significant retention benefit. + +--- + +## 3. Infrastructure Stack + +### Server: Netcup VPS 1000 G12 + +| Spec | Value | +|---|---| +| CPU | 4 vCores (AMD EPYC) | +| RAM | 8 GB DDR5 ECC | +| Storage | 256 GB NVMe | +| Bandwidth | Unlimited, 2.5 Gbps | +| Location | Nuremberg, Germany | +| **Price** | **€8.45/month** (~$9.20) | + +This runs everything: API server, database, Redis cache, reverse proxy. Comfortably handles hundreds of concurrent users. Can upgrade to VPS 2000 (€15.59/mo) when we outgrow it. + +**What runs on this box:** +- Node.js / Express API server (or Fastify for speed) +- PostgreSQL 16 (direct install, not Supabase overhead) +- Redis (session cache, rate limiting, prompt cache keys) +- Nginx (reverse proxy, SSL termination, rate limiting) +- Certbot (free SSL via Let's Encrypt) + +### Why NOT Supabase Cloud + +Supabase Cloud Pro is $25/month — that's 3× our VPS cost and we'd still need a separate server for the API layer. Self-hosting Supabase via Docker is possible but adds ~2GB RAM overhead for all the services (GoTrue, PostgREST, Realtime, Storage, Kong). On an 8GB VPS, that leaves very little room. + +**Instead:** Run PostgreSQL directly. We get all the database functionality we need (Row Level Security, triggers, functions, JSON support) without the Supabase services overhead. We build our own auth layer (JWT-based, simple) and our own API. This is leaner, cheaper, and gives us full control. + +If we later want Supabase features (real-time subscriptions, storage), we can self-host just the components we need. + +### Domain & DNS + +| Item | Cost | +|---|---| +| kalei.ai domain | ~$50–70/year (~$5/month) | +| Cloudflare DNS (free tier) | $0 | +| Cloudflare CDN/DDoS (free tier) | $0 | + +### App Deployment & Distribution + +| Item | Cost | +|---|---| +| Expo / EAS Build (free tier) | $0 (limited builds, queue wait) | +| Apple Developer Program | $99/year (~$8.25/month) | +| Google Play Developer | $25 one-time | +| Push Notifications (Firebase Cloud Messaging) | $0 | + +**Build strategy:** Use Expo free tier for development. For production releases, use EAS free tier (low priority queue, ~30 min wait) or build locally. 2–4 builds per month is fine for the free tier. + +### Email & Transactional + +| Item | Cost | +|---|---| +| Resend (transactional email, free tier) | $0 (up to 100 emails/day) | +| Or Brevo free tier | $0 (300 emails/day) | + +### Monitoring & Error Tracking + +| Item | Cost | +|---|---| +| Sentry (free tier) | $0 (5K errors/month) | +| UptimeRobot (free tier) | $0 (50 monitors) | +| Custom logging to PostgreSQL | $0 | + +--- + +## 4. Total Monthly Cost Breakdown + +### Development (Pre-Launch) + +| Item | Monthly Cost | +|---|---| +| Netcup VPS 1000 G12 | €8.45 | +| Domain (kalei.ai) | ~€5.00 | +| OpenRouter API (dev/testing) | ~€5 | +| Expo Free Tier | €0 | +| Cloudflare, Sentry, email | €0 | +| **Total** | **~€18.50/month** | + +**Upfront costs:** Apple Developer ($99) + Google Play ($25) + Domain (~$55/year) = **~€180 one-time** + +### At Launch (0–500 users, ~50 DAU) + +All features ship in v1: Mirror, Turn, Lens, Spectrum, Rehearsal, Ritual, Evidence Wall, Guide. Assuming 50 daily active users, ~200 registered: + +| Item | Monthly Cost | +|---|---| +| Netcup VPS 1000 G12 | €8.45 | +| Domain | ~€5.00 | +| AI via OpenRouter (~50 active × $0.04 avg) | ~€2.00 | +| Expo Free Tier | €0 | +| Infrastructure (Cloudflare, etc.) | €0 | +| **Total** | **~€15.50/month** | + +### At Traction (500–2,000 users, ~200 DAU) + +| Item | Monthly Cost | +|---|---| +| Netcup VPS 2000 G12 (upgrade) | €15.59 | +| Domain | ~€5.00 | +| AI via OpenRouter (~200 active × $0.04 avg) | ~€8.00 | +| Expo Starter (if needed for OTA updates) | €19.00 | +| Email (may need paid tier) | €0–10 | +| **Total** | **~€48–58/month** | + +### At Growth (2,000–10,000 users, ~1,000 DAU) + +| Item | Monthly Cost | +|---|---| +| Netcup VPS 4000 G12 | €26.18 | +| Domain | ~€5.00 | +| AI via OpenRouter (~1,000 active × $0.04 avg) | ~€40.00 | +| Expo Production plan | €99.00 | +| Email paid tier | ~€20 | +| Sentry paid (if needed) | ~€26 | +| **Total** | **~€216/month** | + +AI cost is now only ~19% of total spend at 1,000 DAU (down from ~60% under the Haiku-first plan). Infrastructure and app store tooling become the dominant costs at scale. + +--- + +## 5. Pricing Reevaluation + +### The Old Price: $7.99/month (Prism) + +Based on the cost model above, let's check if this works: + +**At 50 DAU (~10 paying subscribers):** +- Revenue: 10 × $7.99 = $79.90 +- Costs: ~$28 +- **Margin: +$52 (65%)** + +**At 200 DAU (~40 paying subscribers @ 20% conversion):** +- Revenue: 40 × $7.99 = $319.60 +- Costs: ~$100 +- **Margin: +$220 (69%)** + +**At 1,000 DAU (~150 paying subscribers @ 15% conversion):** +- Revenue: 150 × $7.99 = $1,198.50 +- Costs: ~$425 +- **Margin: +$773 (65%)** + +The margins are healthy. But $7.99 feels like a lot for a brand-new app from an unknown brand in a competitive wellness space. Users compare against Headspace ($12.99), Calm ($14.99), but those have massive brand recognition and content libraries. + +### The New Price: $4.99/month (Prism) + +**Why $4.99:** +- Psychological barrier is much lower — impulse-buy territory +- Significantly undercuts major competitors while offering AI personalization they don't have +- At ~$0.08/month cost per Prism subscriber (including full Guide coaching), the margin is **98%** +- Annual option: $39.99/year ($3.33/month) — strong incentive to commit +- Free tier remains generous enough to demonstrate value (3 Turns/day, 2 Mirror/week, basic Guide) + +**Revised projections at $4.99 (with OpenRouter + DeepSeek V3.2 AI strategy):** + +| Scale | Paying Users | Monthly Revenue | Monthly Cost | Margin | +|---|---|---|---|---| +| Launch (~50 DAU) | 15 (higher conversion at lower price) | $74.85 | ~$16 | +$59 (79%) | +| Traction (~200 DAU) | 60 | $299.40 | ~$53 | +$246 (82%) | +| Growth (~1,000 DAU) | 250 | $1,247.50 | ~$216 | +$1,032 (83%) | + +The AI cost reduction transforms the unit economics. Margins now exceed 79% at every stage, and break-even comes faster. + +### Alternative: Tiered Pricing + +| Tier | Price | What You Get | +|---|---|---| +| **Free** | $0 | 3 Turns/day, 2 Mirror/week, basic Lens, 30-day Gallery | +| **Prism** | $4.99/mo | Unlimited Turns + Mirror, advanced reframe styles, full Gallery, fragment tracking | +| **Prism+** | $9.99/mo | Everything in Prism + full Spectrum dashboard, weekly/monthly AI insights, export, priority processing | + +This is smart because Spectrum is the most expensive feature (batch AI analysis of historical data) and the most valuable retention tool. Gating it behind a higher tier means only your most engaged (and willing-to-pay) users generate that cost, and they're paying for it. + +--- + +## 6. Revenue Milestones & Sustainability + +### Break-Even Analysis + +**Monthly fixed costs (at launch):** ~€14 (VPS + domain) +**Variable cost per active user:** ~€0.04 + +Break-even on fixed costs alone: **3 Prism subscribers at $4.99** cover the infrastructure. + +To cover Apple's annual fee ($99) and Google ($25 amortized): add ~$10/month → total of **5 subscribers** to fully break even. + +### Path to Sustainability + +| Milestone | Users | Paying | MRR | Costs | Profit | +|---|---|---|---|---|---| +| Month 3 | 100 | 5 | $25 | $17 | +$8 | +| Month 6 | 500 | 30 | $150 | $22 | +$128 | +| Month 9 | 1,500 | 80 | $400 | $35 | +$365 | +| Month 12 | 3,000 | 200 | $1,000 | $60 | +$940 | +| Month 18 | 8,000 | 600 | $3,000 | $150 | +$2,850 | + +The model is profitable from **month 3** with just 5 paying subscribers. The 90% AI cost reduction means Kalei reaches profitability immediately at launch rather than needing a 4–5 month runway. + +--- + +## 7. Technical Architecture Summary + +``` +┌─────────────────────────────────────────────────────┐ +│ CLIENTS │ +│ React Native (iOS + Android) │ +│ via Expo / EAS │ +└──────────────────┬──────────────────────────────────┘ + │ HTTPS + ▼ +┌─────────────────────────────────────────────────────┐ +│ CLOUDFLARE (Free Tier) │ +│ DNS · CDN · DDoS Protection · SSL │ +└──────────────────┬──────────────────────────────────┘ + │ + ▼ +┌─────────────────────────────────────────────────────┐ +│ NETCUP VPS 1000 G12 (€8.45/mo) │ +│ │ +│ ┌──────────┐ ┌───────────┐ ┌──────────────────┐ │ +│ │ Nginx │→ │ Node.js │→ │ PostgreSQL 16 │ │ +│ │ (proxy) │ │ API │ │ (all app data) │ │ +│ └──────────┘ └─────┬─────┘ └──────────────────┘ │ +│ │ ┌──────────────────┐ │ +│ │ │ Redis │ │ +│ │ │ (cache/sessions)│ │ +│ │ └──────────────────┘ │ +└──────────────────────┼──────────────────────────────┘ + │ API Calls + ▼ + ┌──────────────────────────────┐ + │ OPENROUTER GATEWAY │ + │ (single API, one key) │ + │ │ + │ ┌────────────────────────┐ │ + │ │ PRIMARY: DeepSeek V3.2 │ │ + │ │ via DeepInfra/Fireworks │ │ + │ │ (US/EU infrastructure) │ │ + │ │ │ │ + │ │ All features: │ │ + │ │ • Mirror fragments │ │ + │ │ • Kaleidoscope reframes│ │ + │ │ • Lens affirmations │ │ + │ │ • Crisis detection │ │ + │ │ • Guide coaching │ │ + │ │ • Spectrum analysis │ │ + │ │ │ │ + │ │ $0.26/$0.38 per MTok │ │ + │ └────────────────────────┘ │ + │ │ │ + │ (automatic failover) │ + │ │ │ + │ ┌────────────────────────┐ │ + │ │ FALLBACK: Claude Haiku │ │ + │ │ 4.5 (Anthropic) │ │ + │ │ $1.00/$5.00 per MTok │ │ + │ │ Activated on outage │ │ + │ └────────────────────────┘ │ + └──────────────────────────────┘ +``` + +### Key Technical Decisions + +**Auth:** Custom JWT-based auth built into our Node.js API. Uses bcrypt for password hashing, short-lived access tokens (15 min) + long-lived refresh tokens stored in PostgreSQL. Social login (Apple Sign-In, Google) via their SDKs — free. + +**Database schema:** PostgreSQL with Row Level Security policies. Tables for users, mirror_sessions, mirror_fragments, turns, lens_goals, spectrum_analyses. All user content encrypted at rest (PostgreSQL `pgcrypto` extension). + +**AI request pipeline:** +1. Client sends user text to our API +2. API constructs prompt with cached system prompt + user context +3. API calls DeepSeek V3.2 via OpenRouter (pinned to DeepInfra/Fireworks), streams response back to client +4. If primary provider fails, OpenRouter automatically fails over to Claude Haiku 4.5 +5. API logs token usage for cost tracking +6. Response stored in PostgreSQL for Spectrum analysis + +**Rate limiting:** Redis-based. Free tier: 3 Turns/day, 2 Mirror/week enforced server-side. Prism: unlimited but soft-capped at 50 Turns/day to prevent abuse (99.9% of users will never hit this). + +**Prompt caching strategy:** System prompts for each feature (Mirror, Kaleidoscope, Lens, Guide) are designed to be identical across users. Only the user's specific content changes. DeepInfra supports prompt caching with ~20% discount on cached input tokens ($0.216/M vs $0.26/M). While less dramatic than Anthropic's 90% cache discount, the base pricing is already so low that effective costs remain minimal. + +--- + +## 8. Cost Control Safeguards + +These prevent a surprise API bill from killing the project: + +1. **Hard spending cap** on OpenRouter dashboard (start at $20/month, increase as revenue grows) +2. **Per-user daily token budget** tracked in Redis. If a user somehow generates excessive requests, they get a "take a break" message (fits the wellness brand perfectly) +3. **Graceful degradation:** If API budget is 80% consumed, route Lens affirmations to local template system (pre-written affirmations, no AI needed). Mirror and Kaleidoscope get priority for remaining budget. +4. **Automatic failover:** OpenRouter handles provider switching transparently. If DeepInfra has an outage, requests route to Fireworks or Claude Haiku automatically — no code changes needed. +5. **Monitor daily:** Simple Telegram bot alerts if daily API spend exceeds threshold + +--- + +## 9. Startup Budget Allocation + +With a maximum €2,000 to spend wisely: + +| Category | Amount | What It Covers | +|---|---|---| +| Apple Developer Account | €99 | Annual fee, required for App Store | +| Google Play Developer | €25 | One-time fee | +| Domain (kalei.ai, 1 year) | ~€55 | Annual registration | +| Netcup VPS (6 months prepaid) | ~€51 | Runway for half a year of hosting | +| OpenRouter API credits (initial deposit) | €50 | Covers dev + testing + first ~1,000+ active user-months at DeepSeek V3.2 pricing | +| Design assets (fonts, if not free) | €0–50 | Inter + custom weight = free. Icon set if needed. | +| Contingency | ~€120 | Unexpected costs | +| **Total startup spend** | **~€400–450** | | +| **Remaining reserve** | **~€1,550–1,600** | 100+ months of launch-scale operating costs | + +This means the €2,000 budget gives us effectively **unlimited runway** at launch-scale costs (~€16/month). Even without a single paying customer, we could operate for over 8 years. The AI cost reduction transformed our runway from "comfortable" to "virtually infinite" at early scale. + +--- + +## 10. When to Scale (And What Changes) + +| Trigger | Action | Cost Impact | +|---|---|---| +| >200 concurrent connections | Upgrade to VPS 2000 (€15.59) | +€7/month | +| >500 DAU | Add Redis Cluster or separate DB VPS | +€5–8/month | +| >600 DAU | Evaluate self-hosted Qwen3-30B-A3B on GPU (~$245/mo) | Cheaper than API at this volume, full data control | +| >2,000 DAU | Upgrade to VPS 4000 (€26.18) | +€10/month | +| >5,000 DAU | Introduce tiered model routing (different models per feature) | Saves ~20–30% on AI costs at scale | +| >10,000 DAU | Consider second VPS for API/DB separation | Architecture change | +| >$2,000/month revenue | Consider dedicated server or managed Postgres | Comfort/reliability upgrade | + +The beauty of this architecture is that **nothing changes architecturally as we scale** — we just give the same VPS more resources, and the API costs scale linearly and predictably with users. + +--- + +## 11. Competitive Cost Comparison + +To put this in perspective — what would this cost on "standard" startup infrastructure? + +| Our Stack | "Normal" Startup Stack | Monthly Cost | +|---|---|---| +| Netcup VPS (€8.45) | AWS EC2 t3.medium | $35–50 | +| PostgreSQL on VPS ($0) | Supabase Pro or RDS | $25–50 | +| Redis on VPS ($0) | Redis Cloud or ElastiCache | $15–30 | +| Cloudflare free ($0) | AWS CloudFront + ALB | $20–40 | +| DeepSeek V3.2 via OpenRouter (~$2) | Claude/GPT-4 API ($50+) | 96% cheaper | +| **Our total: ~$16/mo** | **Their total: ~$120–200/mo** | | + +We're running at **8–13%** of what a "typical" startup would spend by self-hosting on a European VPS and using cost-optimized AI routing instead of defaulting to AWS/GCP + expensive frontier models. + +--- + +## 12. Final Pricing Recommendation + +| | Free | Prism | Prism+ | +|---|---|---|---| +| **Price** | $0 | **$4.99/month** | **$9.99/month** | +| | | $39.99/year | $79.99/year | +| Turns/day | 3 | Unlimited | Unlimited | +| Mirror/week | 2 | Unlimited | Unlimited | +| Lens | Basic | Full | Full | +| Reframe styles | 1 (Compassionate) | All 4 | All 4 | +| Gallery | 30 days | Full history | Full history | +| Fragment tracking | No | Yes | Yes | +| Spectrum | No | No | **Full dashboard** | +| Weekly AI insights | No | No | **Yes** | +| Growth trajectory | No | No | **Yes** | +| Export | No | Basic | Full | +| **Our cost per user** | ~$0.02 | ~$0.06 | ~$0.08 | +| **Margin** | N/A (acquisition) | **99%** | **99%** | + +### Why This Works + +At **$4.99**, Kalei is: +- Cheaper than Headspace ($12.99), Calm ($14.99), Woebot (free but limited) +- More personalized than any of them (AI-powered, not pre-recorded content) +- Profitable from subscriber #6 +- Self-sustaining from month ~5 +- Fully funded for 12+ months on a €2,000 budget even with zero revenue + +The model scales cleanly because **AI costs are the only meaningful variable cost**, and they scale linearly with usage at a rate that our pricing covers with 98%+ margins on the AI component. Even at scale, total infrastructure costs stay manageable because the OpenRouter + DeepInfra strategy keeps per-user AI spend under $0.10/month. + +--- + +*Last updated: February 2026* +*All prices include VAT where applicable. USD/EUR conversions at approximate current rates.* diff --git a/docs/technical/kalei-system-architecture-plan.md b/docs/technical/kalei-system-architecture-plan.md new file mode 100644 index 0000000..7f1506d --- /dev/null +++ b/docs/technical/kalei-system-architecture-plan.md @@ -0,0 +1,514 @@ +# Kalei System Architecture Plan + +Version: 1.0 +Date: 2026-02-10 +Status: Proposed canonical architecture for implementation + +## 1. Purpose and Scope + +This document consolidates the existing Kalei docs into one implementation-ready system architecture plan. + +In scope: +- Core features: Mirror, Kaleidoscope (Turn), Lens, Gallery, Spectrum analytics, subscriptions (all ship in v1). +- Mobile-first architecture (iOS/Android via Expo) with optional web support. +- Production operations for safety, privacy, reliability, and cost control. + +Out of scope: +- Pixel-level UI specs and brand copy details. +- Provider contract/legal details. +- Full threat model artifacts (to be produced separately). + +## 2. Inputs Reviewed + +- `docs/app-blueprint.md` +- `docs/kalei-infrastructure-plan.md` +- `docs/kalei-ai-model-comparison.md` +- `docs/kalei-mirror-feature.md` +- `docs/kalei-spectrum-phase2.md` +- `docs/kalei-complete-design.md` +- `docs/kalei-brand-guidelines.md` + +## 3. Architecture Drivers + +### 3.1 Product drivers + +- Core loop quality: Mirror fragment detection and Turn reframes must feel high quality and emotionally calibrated. +- Daily habit loop: low friction, fast response, strong retention mechanics. +- Over time: longitudinal Spectrum insights from accumulated usage data. + +### 3.2 Non-functional drivers + +- Safety first: crisis language must bypass reframing and trigger support flow. +- Privacy first: personal reflective writing is highly sensitive. +- Cost discipline: launch target under ~EUR 30/month fixed infrastructure. +- Operability: architecture must be maintainable by a small team. +- Gradual scale: support ~50 DAU at launch and scale to ~10k DAU without full rewrite. + +## 4. Canonical Decisions + +This plan resolves conflicting guidance across current docs. + +| Topic | Decision | Rationale | +|---|---|---| +| Backend platform | Self-hosted API-first modular monolith on Node.js (Fastify preferred) | Matches budget constraints and keeps full control of safety, rate limits, and AI routing. | +| Data layer | PostgreSQL 16 + Redis | Postgres for source-of-truth relational + analytics tables; Redis for counters, rate limits, caching, idempotency. | +| Auth | JWT auth service in API + refresh token rotation + social login (Apple/Google) | Aligns with self-hosted stack while preserving mobile auth UX. | +| Mobile | React Native + Expo (local/native builds) | Fastest path for iOS/Android while keeping build pipeline under direct control. | +| AI integration | AI Gateway abstraction via OpenRouter with provider pinning | Single API, automatic failover, no vendor lock-in, and deterministic routing to non-Chinese providers for data privacy. | +| AI default | DeepSeek V3.2 via OpenRouter, hosted on DeepInfra/Fireworks (US/EU infrastructure) | 85–90% cheaper than Claude Haiku with comparable emotional intelligence benchmarks. Provider pinning ensures no data flows through Chinese servers. | +| AI fallback | Claude Haiku 4.5 via OpenRouter (automatic failover on provider outage) | Highest-quality safety net activated transparently when primary provider is unavailable. | +| Billing | Self-hosted entitlement authority (direct App Store + Google Play server APIs) | Keeps billing logic in-house and avoids closed SaaS dependency in core authorization path. | +| Analytics/monitoring | PostHog self-hosted + GlitchTip + centralized app logs + cost telemetry | Open-source-first observability stack with lower vendor lock-in. | + +## 5. System Context + +```mermaid +flowchart LR + user[User] --> app[Expo App] + app --> edge[Edge Proxy] + edge --> api[Kalei API] + api --> db[(PostgreSQL)] + api --> redis[(Redis)] + api --> ai[AI Providers] + api --> billing[Store Entitlements] + api --> push[Push Gateway] + api --> obs[Observability] + app --> analytics[Product Analytics] +``` + +## 6. Container Architecture + +```mermaid +flowchart TB + subgraph Client + turn[Turn Screen] + mirror[Mirror Screen] + lens[Lens Screen] + spectrum_ui[Spectrum Dashboard] + profile_ui[Gallery and Profile] + end + + subgraph Platform + gateway[API Gateway and Auth] + turn_service[Turn Service] + mirror_service[Mirror Service] + lens_service[Lens Service] + spectrum_service[Spectrum Service] + safety_service[Safety Service] + entitlement_service[Entitlement Service] + jobs[Job Scheduler and Workers] + ai_gateway[AI Gateway] + cost_guard[Usage Meter and Cost Guard] + end + + subgraph Data + postgres[(PostgreSQL)] + redis[(Redis)] + object_storage[(Object Storage)] + end + + subgraph External + ai_provider[DeepSeek V3.2 via OpenRouter + DeepInfra/Fireworks + Claude Haiku fallback] + store_billing[App Store and Play Billing APIs] + push_provider[APNs and FCM] + glitchtip[GlitchTip] + posthog[PostHog self-hosted] + end + + turn --> gateway + mirror --> gateway + lens --> gateway + spectrum_ui --> gateway + profile_ui --> gateway + + gateway --> turn_service + gateway --> mirror_service + gateway --> lens_service + gateway --> spectrum_service + gateway --> entitlement_service + + mirror_service --> safety_service + turn_service --> safety_service + lens_service --> safety_service + spectrum_service --> safety_service + + turn_service --> ai_gateway + mirror_service --> ai_gateway + lens_service --> ai_gateway + spectrum_service --> ai_gateway + ai_gateway --> ai_provider + + turn_service --> cost_guard + mirror_service --> cost_guard + lens_service --> cost_guard + spectrum_service --> cost_guard + + turn_service --> postgres + mirror_service --> postgres + lens_service --> postgres + spectrum_service --> postgres + entitlement_service --> postgres + jobs --> postgres + + turn_service --> redis + mirror_service --> redis + lens_service --> redis + spectrum_service --> redis + cost_guard --> redis + jobs --> redis + + entitlement_service --> store_billing + jobs --> push_provider + gateway --> glitchtip + gateway --> posthog + spectrum_service --> object_storage +``` + +## 7. Domain and Service Boundaries + +### 7.1 Runtime modules + +- `auth`: sign-up/sign-in, token issuance/rotation, device session management. +- `entitlements`: direct App Store + Google Play sync, plan gating (`free`, `prism`, `prism_plus`). +- `mirror`: session lifecycle, message ingestion, fragment detection, inline reframe, reflection. +- `turn`: structured reframing workflow and saved patterns. +- `lens`: goals, actions, daily focus generation, check-ins. +- `spectrum`: analytics feature store, weekly/monthly aggregation, insight generation. +- `safety`: crisis detection, escalation, crisis response policy. +- `ai_gateway`: prompt templates, OpenRouter API integration with provider pinning (DeepInfra/Fireworks primary, Claude Haiku fallback), retries/timeouts, structured output validation. +- `usage_cost`: token telemetry, per-user budgets, global spend controls. +- `notifications`: push scheduling, reminders, weekly summaries. + +### 7.2 Why modular monolith first + +- Lowest operational overhead at launch. +- Strong transaction boundaries in one codebase. +- Easy extraction path later for `spectrum` workers or `ai_gateway` if load increases. + +## 8. Core Data Architecture + +### 8.1 Data domains + +- Identity: users, profiles, auth_sessions, refresh_tokens. +- Product interactions: turns, mirror_sessions, mirror_messages, mirror_fragments, lens_goals, lens_actions. +- Analytics: spectrum_session_analysis, spectrum_turn_analysis, spectrum_weekly, spectrum_monthly. +- Commerce: subscriptions, entitlement_snapshots, billing_events. +- Safety and operations: safety_events, ai_usage_events, request_logs, audit_events. + +### 8.2 Entity relationship view + +```mermaid +flowchart LR + users[USERS] --> profiles[PROFILES] + users --> auth_sessions[AUTH_SESSIONS] + users --> refresh_tokens[REFRESH_TOKENS] + users --> turns[TURNS] + users --> mirror_sessions[MIRROR_SESSIONS] + mirror_sessions --> mirror_messages[MIRROR_MESSAGES] + mirror_messages --> mirror_fragments[MIRROR_FRAGMENTS] + users --> lens_goals[LENS_GOALS] + lens_goals --> lens_actions[LENS_ACTIONS] + users --> spectrum_session[SPECTRUM_SESSION_ANALYSIS] + users --> spectrum_turn[SPECTRUM_TURN_ANALYSIS] + users --> spectrum_weekly[SPECTRUM_WEEKLY] + users --> spectrum_monthly[SPECTRUM_MONTHLY] + users --> subscriptions[SUBSCRIPTIONS] + users --> entitlement[ENTITLEMENT_SNAPSHOTS] + users --> safety_events[SAFETY_EVENTS] + users --> ai_usage[AI_USAGE_EVENTS] +``` + +### 8.3 Storage policy + +- Raw reflective content remains in transactional tables, encrypted at rest. +- Spectrum dashboard reads aggregated tables only by default. +- Per-session exclusion flags allow users to opt out entries from analytics. +- Hard delete workflow removes raw + derived analytics for requested windows. + +## 9. Key Runtime Sequences + +### 9.1 Mirror message processing with safety gate + +```mermaid +sequenceDiagram + participant App as Mobile App + participant API as Kalei API + participant Safety as Safety Service + participant Ent as Entitlement Service + participant AI as AI Gateway + participant Model as AI Provider + participant DB as PostgreSQL + participant Redis as Redis + + App->>API: POST /mirror/messages + API->>Ent: Check plan/quota + Ent->>Redis: Read counters + Ent-->>API: Allowed + API->>Safety: Crisis precheck + alt Crisis detected + Safety->>DB: Insert safety_event + API-->>App: Crisis resources response + else Not crisis + API->>AI: Detect fragments prompt + AI->>Model: Inference request + Model-->>AI: Fragments with confidence + AI-->>API: Validated structured result + API->>DB: Save message + fragments + API->>Redis: Increment usage counters + API-->>App: Highlight payload + end +``` + +### 9.2 Turn (Kaleidoscope) request + +```mermaid +sequenceDiagram + participant App as Mobile App + participant API as Kalei API + participant Ent as Entitlement Service + participant Safety as Safety Service + participant AI as AI Gateway + participant Model as AI Provider + participant DB as PostgreSQL + participant Cost as Cost Guard + + App->>API: POST /turns + API->>Ent: Validate tier + daily cap + API->>Safety: Crisis precheck + alt Crisis detected + API-->>App: Crisis resources response + else Safe + API->>AI: Generate 3 reframes + micro-action + AI->>Model: Inference stream + Model-->>AI: Structured reframes + AI-->>API: Response + token usage + API->>Cost: Record token usage + budget check + API->>DB: Save turn + metadata + API-->>App: Stream final turn result + end +``` + +### 9.3 Weekly Spectrum aggregation (background) + +```mermaid +sequenceDiagram + participant Cron as Scheduler + participant Worker as Spectrum Worker + participant DB as PostgreSQL + participant AI as AI Gateway + participant Model as Batch Provider + participant Push as Notification Service + + Cron->>Worker: Trigger weekly job + Worker->>DB: Load eligible users + raw events + Worker->>DB: Compute vectors and weekly aggregates + Worker->>AI: Generate insight narratives from aggregates + AI->>Model: Batch request + Model-->>AI: Insight text + AI-->>Worker: Validated summaries + Worker->>DB: Upsert spectrum_weekly and monthly deltas + Worker->>Push: Enqueue spectrum updated notifications +``` + +## 10. API Surface (v1) + +### 10.1 Auth and profile + +- `POST /auth/register` +- `POST /auth/login` +- `POST /auth/refresh` +- `POST /auth/logout` +- `GET /me` +- `PATCH /me/profile` + +### 10.2 Mirror + +- `POST /mirror/sessions` +- `POST /mirror/messages` +- `POST /mirror/fragments/{id}/reframe` +- `POST /mirror/sessions/{id}/close` +- `GET /mirror/sessions` +- `DELETE /mirror/sessions/{id}` + +### 10.3 Turn + +- `POST /turns` +- `GET /turns` +- `GET /turns/{id}` +- `POST /turns/{id}/save` + +### 10.4 Lens + +- `POST /lens/goals` +- `GET /lens/goals` +- `POST /lens/goals/{id}/actions` +- `POST /lens/actions/{id}/complete` +- `GET /lens/affirmation/today` + +### 10.5 Spectrum + +- `GET /spectrum/weekly` +- `GET /spectrum/monthly` +- `POST /spectrum/reset` +- `POST /spectrum/exclusions` + +### 10.6 Billing and entitlements + +- `POST /billing/webhooks/apple` +- `POST /billing/webhooks/google` +- `GET /billing/entitlements` + +## 11. Security, Safety, and Compliance Architecture + +### 11.1 Security controls + +- TLS everywhere (edge proxy to API origin and service egress). +- JWT access tokens (short TTL) + rotating refresh tokens. +- Password hashing with Argon2id (preferred) or bcrypt with strong cost factor. +- Row ownership checks enforced in API and optionally DB RLS for defense in depth. +- Secrets in environment vault; never in client bundle. +- Audit logging for auth events, entitlement changes, deletes, and safety events. + +### 11.2 Data protection + +- Encryption at rest for disk volumes and database backups. +- Column-level encryption for highly sensitive text fields (Mirror message content). +- Data minimization for analytics: Spectrum reads vectors and aggregates by default. +- User rights flows: export, per-item delete, account delete, Spectrum reset. + +### 11.3 Safety architecture + +- Multi-stage crisis filter: + 1. Deterministic keyword and pattern pass. + 2. Low-latency model confirmation where needed. + 3. Hardcoded crisis response templates and hotline resources. +- Crisis-level content is never reframed. +- Safety events are logged and monitored for false-positive/false-negative tuning. + +## 12. Reliability and Performance + +### 12.1 Initial SLO targets + +- API availability: 99.5% monthly at launch, 99.9% target at scale. +- Turn and Mirror response latency: + - p50 < 1.8s + - p95 < 3.5s +- Weekly Spectrum jobs completed within 2 hours of scheduled run. + +### 12.2 Resilience patterns + +- Idempotency keys on write endpoints. +- AI provider timeout + retry policy with circuit breaker. +- Graceful degradation hierarchy when budget/latency pressure occurs: + 1. Degrade Lens generation first (template fallback). + 2. Keep Turn and Mirror available. + 3. Pause non-critical Spectrum generation if needed. +- Dead-letter queue for failed async jobs. + +## 13. Observability and FinOps + +### 13.1 Telemetry + +- Structured logs with request ID, user ID hash, feature, model, token usage, cost. +- Metrics: + - request rate/error rate/latency by endpoint + - AI token usage and cost by feature + - quota denials and safety escalations +- Tracing across API -> AI Gateway -> provider call. + +### 13.2 Cost controls + +- Global monthly AI spend cap and alert thresholds (50%, 80%, 95%). +- Per-user daily token budget in Redis. +- Feature-level cost envelope with OpenRouter provider routing: + - All features: DeepSeek V3.2 via DeepInfra/Fireworks (US/EU, $0.26/$0.38 per MTok) + - Automatic failover: Claude Haiku 4.5 on provider outage ($1.00/$5.00 per MTok) + - Future: introduce tiered model routing at 5,000+ DAU when usage data justifies complexity +- Prompt caching for stable system prompts (DeepInfra ~20% cache hit discount). + +## 14. Deployment Topology and Scaling Path + +### 14.1 Launch deployment (single-node) + +```mermaid +flowchart LR + EDGE[Caddy or Nginx Edge] --> NX[Nginx] + NX --> API[API + Workers] + API --> PG[(PostgreSQL)] + API --> R[(Redis)] + API --> AIP[AI Providers] +``` + +### 14.2 Scaling evolution + +```mermaid +flowchart LR + launch[Launch single VPS API DB Redis] --> traction[Traction split DB keep API monolith] + traction --> growth[Growth separate workers and scale API] + growth --> scale[Scale optional service extraction] +``` + +### 14.3 Trigger-based scaling + +- Move DB off app node when p95 query latency > 120ms sustained or storage > 70%. +- Add API replica when CPU > 70% sustained at peak and p95 latency breaches SLO. +- Split workers when Spectrum jobs impact interactive endpoints. + +## 15. Delivery Plan + +All features ship in a single unified v1 release. The build is a continuous 12-week effort: + +### 15.1 Weeks 1–4: Platform Foundation + +- API skeleton, auth, profile, entitlements integration. +- Postgres schema v1 and migrations. +- Mirror + Turn endpoints with safety pre-check. +- Usage metering and rate limiting. + +### 15.2 Weeks 5–8: Core Experience + +- Lens flows, Rehearsal, Ritual, Evidence Wall, and Gallery history. +- Push notifications and daily reminders. +- Full observability, alerting, and incident runbooks. +- Beta load testing and security hardening. + +### 15.3 Weeks 9–12: Spectrum & Launch Readiness + +- Spectrum: vector extraction pipeline, aggregated tables, weekly batch jobs, dashboard endpoints. +- Data exclusion controls and reset workflow. +- Cost optimization pass on AI routing. +- Final QA, store submission, beta launch. + +## 16. Risks and Mitigations + +| Risk | Impact | Mitigation | +|---|---|---| +| Reframe quality variance by provider/model | Core UX degradation | Keep AI Gateway abstraction + blind quality harness + model canary rollout. | +| Safety false negatives | High trust and user harm risk | Defense-in-depth crisis filter + explicit no-reframe crisis policy + monitoring and review loop. | +| AI cost spikes | Margin compression | Hard spend caps, per-feature budgets, degradation order, model fallback lanes. | +| Single-node bottlenecks | Latency and availability issues | Trigger-based scaling plan and early instrumentation. | +| Sensitive data handling errors | Compliance and trust risk | Encryption, strict retention controls, deletion workflows, audit logs. | + +## 17. Decision Log and Open Items + +### 17.1 Decided in this plan + +- Self-hosted API + Postgres + Redis is the canonical launch architecture. +- AI provider routing is built in from day one. +- Safety is an explicit service and gate on all AI-facing paths. +- Spectrum runs asynchronously over aggregated data. + +### 17.2 Resolved: AI Provider Strategy (February 2026) + +- **Decided:** DeepSeek V3.2 via OpenRouter, pinned to non-Chinese providers (DeepInfra/Fireworks). Single model for all features at launch. Claude Haiku 4.5 as automatic fallback. +- **Rationale:** 85–90% cost reduction vs Claude Haiku. Nature 2025 study confirms comparable emotional intelligence scores. Non-Chinese hosting avoids data sovereignty concerns. Single-model approach minimizes complexity for solo founder. +- **Revisit at:** 600+ DAU (evaluate self-hosting), 5,000+ DAU (evaluate tiered model routing). + +### 17.3 Remaining open decisions + +- Exact hosting target for DB scaling at traction stage (dedicated VPS vs managed Postgres). +- Regional crisis resource strategy (US-first or multi-region at launch). + +--- + +If approved, this document should become the architecture source of truth and supersede conflicting details in older planning docs. diff --git a/docs/technical/kalei-user-journey-technical-map.md b/docs/technical/kalei-user-journey-technical-map.md new file mode 100644 index 0000000..b3ac97f --- /dev/null +++ b/docs/technical/kalei-user-journey-technical-map.md @@ -0,0 +1,814 @@ +# Kalei — User Journey Technical Map + +> Version 1.0 — February 2026 +> Maps every user-facing flow to backend API endpoints, database operations, frontend components, and AI calls + +--- + +## Architecture Summary + +**Backend:** Fastify 5.x (Node.js 22 LTS), Drizzle ORM, PostgreSQL 16, Redis 7 +**Frontend:** React Native + Expo SDK 54+, Expo Router, TanStack Query v5, Zustand, MMKV v4 +**AI:** DeepSeek V3.2 via OpenRouter (primary, hosted on DeepInfra/Fireworks US/EU), Claude Haiku 4.5 (automatic fallback), provider-agnostic AI Gateway +**Auth:** JWT with refresh token rotation, Apple/Google SSO +**Billing:** Direct App Store / Google Play webhook integration + +--- + +## 1. Authentication & Onboarding + +### 1.1 Account Registration + +**User Action:** Enters email + password or taps Apple/Google SSO + +| Layer | Detail | +|-------|--------| +| **API** | `POST /auth/register` — body: `{ email, password, provider? }` | +| **Validation** | Zod: email format, password 8+ chars, provider enum | +| **DB Write** | `INSERT INTO users (id, email, password_hash, created_at)` | +| **DB Write** | `INSERT INTO profiles (user_id, display_name, coaching_style, onboarding_complete)` | +| **DB Write** | `INSERT INTO subscriptions (user_id, plan, status, started_at)` — defaults to `free` | +| **Redis** | Set `rate:auth:{ip}` with TTL for brute-force protection | +| **Response** | `{ access_token, refresh_token, user: { id, email, profile } }` | +| **Frontend** | `AuthStore.setTokens()` → MMKV encrypted storage → navigate to onboarding | + +### 1.2 Token Refresh + +| Layer | Detail | +|-------|--------| +| **API** | `POST /auth/refresh` — body: `{ refresh_token }` | +| **DB Read** | `SELECT FROM refresh_tokens WHERE token = $1 AND revoked = false` | +| **DB Write** | Revoke old token, issue new pair (rotation) | +| **Redis** | Invalidate old session cache | + +### 1.3 Onboarding Completion + +**User Action:** Completes screens 2-9 (style selection, first Turn) + +| Layer | Detail | +|-------|--------| +| **API** | `PATCH /me/profile` — body: `{ coaching_style, notification_time, onboarding_complete: true }` | +| **DB Write** | `UPDATE profiles SET coaching_style = $1, notification_time = $2, onboarding_complete = true` | +| **Push** | Schedule first notification via push service at chosen time | +| **Frontend** | `OnboardingStore.complete()` → navigate to main tab navigator | + +--- + +## 2. The Turn (Reframing) + +### 2.1 Submit a Turn + +**User Action:** Types thought → taps "Turn it" + +| Layer | Detail | +|-------|--------| +| **Frontend** | Validate non-empty input, show Turn animation (1.5s kaleidoscope rotation) | +| **API** | `POST /turns` — body: `{ input_text, coaching_style? }` | +| **Rate Check** | Redis: `INCR rate:turns:{user_id}:{date}` → reject if > 3 (free) or > 100 (prism) | +| **Entitlement** | `SELECT plan FROM subscriptions WHERE user_id = $1` → gate check | +| **Safety** | Deterministic keyword scan → if flagged: `INSERT INTO safety_events`, return crisis response | +| **AI Call** | AI Gateway → Claude Haiku 4.5: system prompt (coaching style + reframe instructions) + user input | +| **AI Response** | JSON: `{ perspectives: [{ style, text, emotion_before, emotion_after }], micro_action: { if_clause, then_clause }, fragments_detected: [{ type, phrase, confidence }] }` | +| **DB Write** | `INSERT INTO turns (id, user_id, input_text, perspectives, micro_action, fragments, emotion_vector, created_at)` | +| **DB Write** | `INSERT INTO ai_usage_events (user_id, feature, model, input_tokens, output_tokens, latency_ms, cost_usd)` | +| **Redis** | Increment daily counter, update streak cache | +| **Response** | `{ turn_id, perspectives, micro_action, fragments, pattern_seed }` | +| **Frontend** | Dismiss animation → render 3 perspective cards + micro-action card | + +### 2.2 Save a Turn / Keepsake + +**User Action:** Taps save on a perspective card + +| Layer | Detail | +|-------|--------| +| **API** | `POST /turns/{id}/save` — body: `{ perspective_index, save_type: "keepsake" }` | +| **DB Write** | `UPDATE turns SET saved = true, saved_perspective_index = $1` | +| **DB Write** | `INSERT INTO evidence_wall_tiles (user_id, tile_type, source_feature, source_id, color_accent, created_at)` — type: `saved_keepsake` | +| **Response** | `{ saved: true, gallery_id, evidence_tile_id }` | +| **Frontend** | Success toast "Turn saved" → update Gallery cache via TanStack Query invalidation | + +### 2.3 Get Turn History + +| Layer | Detail | +|-------|--------| +| **API** | `GET /turns?limit=20&offset=0&date=2026-02-21` | +| **DB Read** | `SELECT id, input_text, perspectives, fragments, created_at FROM turns WHERE user_id = $1 ORDER BY created_at DESC LIMIT $2 OFFSET $3` | +| **Cache** | Redis: cache recent 20 turns per user, 5 min TTL | + +--- + +## 3. The Mirror (Journaling + Fragment Detection) + +### 3.1 Start Mirror Session + +**User Action:** Opens Mirror tab → starts new session + +| Layer | Detail | +|-------|--------| +| **API** | `POST /mirror/sessions` — body: `{ prompt_id? }` | +| **Rate Check** | Redis: `INCR rate:mirror:{user_id}:{week}` → reject if > 2 (free) | +| **DB Write** | `INSERT INTO mirror_sessions (id, user_id, status, started_at)` — status: `active` | +| **Response** | `{ session_id, opening_prompt }` | +| **Frontend** | Navigate to session view, show opening prompt in AI bubble | + +### 3.2 Send Message in Mirror + +**User Action:** Types and sends a message + +| Layer | Detail | +|-------|--------| +| **Frontend** | Append user message to local state, show AI thinking animation | +| **API** | `POST /mirror/sessions/{id}/messages` — body: `{ content, message_type: "user" }` | +| **DB Write** | `INSERT INTO mirror_messages (id, session_id, role, content, created_at)` | +| **AI Call #1** | Fragment Detection: system prompt (10 distortion types + detection rules) + session context + new message | +| **AI Response #1** | `{ fragments: [{ type, phrase, start_index, end_index, confidence }] }` | +| **Entitlement Gate** | Free: filter to 3 types (catastrophizing, black_and_white, should_statements). Prism: all 10 | +| **DB Write** | `INSERT INTO mirror_fragments (id, session_id, message_id, distortion_type, phrase, start_idx, end_idx, confidence)` | +| **AI Call #2** | Reflective Response: system prompt (warm, non-directive, Mirror voice) + session history + detected fragments | +| **AI Response #2** | `{ response_text, suggested_prompts: [] }` | +| **DB Write** | `INSERT INTO mirror_messages (id, session_id, role: "assistant", content)` | +| **Response** | `{ message_id, ai_response, fragments: [{ type, phrase, indices }] }` | +| **Frontend** | Render AI response bubble, apply amber highlight underlines to user's message at fragment positions | + +### 3.3 Tap Fragment Highlight → Inline Reframe + +**User Action:** Taps highlighted text in their message + +| Layer | Detail | +|-------|--------| +| **Frontend** | Open half-sheet modal with distortion info (local data from fragment detection response) | +| **API** | `POST /mirror/fragments/{id}/reframe` — body: `{ fragment_id }` | +| **Rate Check** | Free: 1 inline reframe per session | +| **AI Call** | Quick reframe: system prompt + fragment context + distortion type | +| **AI Response** | `{ reframes: [{ text, style }], can_turn: true }` | +| **Response** | `{ reframes, turn_prefill }` — `turn_prefill` is the fragment phrase ready for Turn | +| **Frontend** | Render reframes in half-sheet. "Take to Turn" button navigates to Turn tab with `input_text` pre-filled | + +### 3.4 Close Mirror Session → Generate Reflection + +**User Action:** Taps "End Session" or navigates away + +| Layer | Detail | +|-------|--------| +| **API** | `POST /mirror/sessions/{id}/close` | +| **DB Read** | Fetch all messages + fragments for session | +| **AI Call** | Reflection generation: full session transcript + all fragments → themes, insight, pattern seed | +| **AI Response** | `{ themes: [], fragment_summary: { total, by_type }, insight: "string", pattern_seed: "hash" }` | +| **DB Write** | `UPDATE mirror_sessions SET status = "closed", reflection = $1, pattern_seed = $2, closed_at = NOW()` | +| **DB Write** | `INSERT INTO evidence_wall_tiles (user_id, tile_type: "mirror_reflection", source_id, ...)` | +| **Response** | `{ reflection, pattern_seed, fragment_summary }` | +| **Frontend** | Show reflection card with generated kaleidoscope pattern thumbnail → auto-saved to Gallery | + +--- + +## 4. The Lens (Goals + Actions) + +### 4.1 Create Goal + +| Layer | Detail | +|-------|--------| +| **API** | `POST /lens/goals` — body: `{ title, description, target_date?, category? }` | +| **AI Call** | Goal refinement: make SMART, suggest metrics, generate initial visualization description | +| **DB Write** | `INSERT INTO lens_goals (id, user_id, title, description, target_date, visualization_text, status, created_at)` | +| **Response** | `{ goal_id, refined_title, visualization, suggested_actions }` | + +### 4.2 Get Daily Actions + Affirmation + +| Layer | Detail | +|-------|--------| +| **API** | `GET /lens/today` | +| **DB Read** | Active goals + incomplete actions + today's affirmation | +| **AI Call** (if no affirmation cached) | Generate daily affirmation based on active goals + recent progress | +| **Redis** | Cache today's affirmation, 24h TTL | +| **Response** | `{ goals: [...], today_actions: [...], affirmation: { text, goal_id } }` | + +### 4.3 Complete Action + +| Layer | Detail | +|-------|--------| +| **API** | `POST /lens/actions/{id}/complete` | +| **DB Write** | `UPDATE lens_actions SET completed = true, completed_at = NOW()` | +| **DB Write** | `INSERT INTO evidence_wall_tiles (tile_type: "completed_action", source_id, color_accent: "emerald")` | +| **Redis** | Update streak counter | +| **Response** | `{ completed: true, goal_progress_pct, streak_count, evidence_tile_id }` | + +### 4.4 Start Rehearsal Session + +**User Action:** On goal detail → taps "Rehearse" + +| Layer | Detail | +|-------|--------| +| **API** | `POST /lens/goals/{id}/rehearsal` | +| **Rate Check** | Free: 1/week, Prism: unlimited | +| **DB Read** | Fetch goal details + user's recent Mirror/Turn data for personalization | +| **AI Call** | Visualization script generation: first-person, multi-sensory, process-oriented, obstacle rehearsal | +| **AI Response** | `{ script_segments: [{ text, duration_seconds, breathing_cue? }], total_duration }` | +| **DB Write** | `INSERT INTO rehearsal_sessions (id, user_id, goal_id, script, duration, created_at)` | +| **Response** | `{ session_id, script_segments, total_duration }` | +| **Frontend** | Enter Rehearsal mode: timer ring, text card sequence with breathing animation pacing | + +### 4.5 Complete Rehearsal + +| Layer | Detail | +|-------|--------| +| **API** | `POST /lens/rehearsals/{id}/complete` | +| **DB Write** | `UPDATE rehearsal_sessions SET completed = true, completed_at = NOW()` | +| **DB Write** | `INSERT INTO evidence_wall_tiles (tile_type: "rehearsal_complete", source_id, color_accent: "amethyst")` | +| **Response** | `{ completed: true, evidence_tile_id }` | +| **Frontend** | Success burst animation → navigate back to goal detail | + +--- + +## 5. The Ritual (Daily Habit Sequences) + +### 5.1 Start Ritual + +**User Action:** Taps "Start Ritual" on Turn tab or from notification + +| Layer | Detail | +|-------|--------| +| **API** | `POST /rituals/start` — body: `{ template: "morning" | "evening" | "quick" }` | +| **Rate Check** | Free: only `quick` template allowed | +| **DB Write** | `INSERT INTO ritual_sessions (id, user_id, template, status, started_at)` | +| **DB Read** | Fetch user's active goals, recent fragments, streak data for personalization | +| **AI Call** | Personalize ritual prompts based on user context | +| **Response** | `{ session_id, steps: [{ type, prompt, duration_seconds }] }` | +| **Frontend** | Enter Ritual mode: fragment-shaped step progress bar, step-by-step flow | + +### 5.2 Ritual Step Completion + +Each step may trigger its own API call: + +| Step | API Calls | +|------|-----------| +| Mirror check-in | `POST /mirror/sessions` + `POST /mirror/sessions/{id}/messages` (lightweight, 1-2 exchanges) | +| Turn | `POST /turns` (with ritual context flag) | +| Lens review | `POST /lens/actions/{id}/complete` (for each completed action) | +| Affirmation | `GET /lens/today` (cached) | +| Gratitude | `POST /rituals/{id}/gratitude` — body: `{ text }` | + +### 5.3 Complete Ritual + +| Layer | Detail | +|-------|--------| +| **API** | `POST /rituals/{id}/complete` | +| **DB Write** | `UPDATE ritual_sessions SET status = "completed", completed_at = NOW()` | +| **DB Write** | `INSERT INTO evidence_wall_tiles (tile_type: "ritual_complete", color_accent: "amber")` | +| **Redis** | Update ritual streak: `INCR streak:ritual:{user_id}`, check context consistency (same time ± 30 min) | +| **DB Write** | `UPDATE profiles SET ritual_streak = $1, ritual_consistency_score = $2` | +| **Response** | `{ completed: true, streak_count, consistency_score, evidence_tile_id }` | +| **Frontend** | Prismatic ring completion animation → streak view | + +--- + +## 6. Gallery + +### 6.1 Get All Patterns + +| Layer | Detail | +|-------|--------| +| **API** | `GET /gallery?view=all&limit=20&offset=0` | +| **DB Read** | `SELECT id, source_feature, pattern_seed, preview_text, created_at FROM gallery_items WHERE user_id = $1 ORDER BY created_at DESC` | +| **Cache** | Redis: cache first page, 2 min TTL | + +### 6.2 Get Pattern Detail + +| Layer | Detail | +|-------|--------| +| **API** | `GET /gallery/{id}` | +| **DB Read** | Full gallery item with source content, fragments, pattern seed | +| **Frontend** | Render hero kaleidoscope pattern (deterministic from seed), source content, metadata | + +### 6.3 Search / Filter + +| Layer | Detail | +|-------|--------| +| **API** | `GET /gallery/search?q=text&feature=turn&distortion=catastrophizing&from=2026-01-01` | +| **DB Read** | Full-text search on gallery content + filter joins | + +### 6.4 Generate Pattern Card (Share) + +| Layer | Detail | +|-------|--------| +| **API** | `POST /gallery/{id}/share` | +| **Backend** | Generate Pattern Card image: kaleidoscope pattern + reframe text overlay + Kalei watermark | +| **Response** | `{ share_url, image_url }` | +| **Frontend** | Native share sheet with generated image | + +--- + +## 7. Evidence Wall + +### 7.1 Get Evidence Wall + +| Layer | Detail | +|-------|--------| +| **API** | `GET /evidence-wall?limit=50` | +| **DB Read** | `SELECT * FROM evidence_wall_tiles WHERE user_id = $1 ORDER BY created_at DESC` | +| **Entitlement** | Free: 30-day window (`WHERE created_at > NOW() - INTERVAL '30 days'`). Prism: all history | +| **Response** | `{ tiles: [...], connections: [...], stage: "empty" | "early" | "mid" | "full" }` | +| **Frontend** | Render mosaic view based on stage, assign tile shapes (diamond, hex, rect, pentagon, triangle) based on tile_type | + +### 7.2 Get Tile Detail + +| Layer | Detail | +|-------|--------| +| **API** | `GET /evidence-wall/tiles/{id}` | +| **DB Read** | Tile + source data (join to turns/mirror_sessions/lens_actions/ritual_sessions/rehearsal_sessions) | +| **Response** | `{ tile, source_content, source_feature, created_at }` | +| **Frontend** | Half-sheet with tile detail, source content, link to source feature | + +### 7.3 Contextual Evidence Surfacing + +**Trigger:** AI detects low self-efficacy language in Mirror or Turn + +| Layer | Detail | +|-------|--------| +| **AI Detection** | During Mirror fragment detection or Turn processing, flag self-efficacy score < threshold | +| **DB Read** | `SELECT * FROM evidence_wall_tiles WHERE user_id = $1 ORDER BY relevance_score DESC LIMIT 2` | +| **Response** | Included in Mirror/Turn response: `{ evidence_nudge: { tiles: [...], message: "..." } }` | +| **Frontend** | Render gentle card below main content with 1-2 evidence tiles | + +--- + +## 8. Spectrum + +### 8.1 Weekly Aggregation (Background Job) + +| Layer | Detail | +|-------|--------| +| **Trigger** | Cron: Sunday 6pm UTC | +| **DB Read** | All turns + mirror_sessions + lens_actions for user's week | +| **AI Call** | Batch API (50% cost): analyze emotional vectors, fragment patterns, Turn impact | +| **DB Write** | `INSERT INTO spectrum_weekly (user_id, week_start, river_data, glass_data, impact_data, rhythm_data, growth_score, insight_text)` | +| **Push** | Notification: "Your weekly Spectrum insight is ready" | + +### 8.2 Get Spectrum Dashboard + +| Layer | Detail | +|-------|--------| +| **API** | `GET /spectrum/dashboard` | +| **Entitlement** | Free: simplified `{ weekly_insight_text, basic_fragment_count }`. Prism: full dashboard | +| **DB Read** | Latest weekly + monthly aggregates | +| **Response** | `{ river, glass, impact, rhythm, growth, weekly_insight, monthly_insight? }` | +| **Frontend** | Render 5 visualization components from spectrum-visualizations.svg data | + +### 8.3 Monthly Deep Dive (Background Job) + +| Layer | Detail | +|-------|--------| +| **Trigger** | Cron: 1st of month | +| **DB Read** | All weekly aggregates for the month | +| **AI Call** | Batch API: month-over-month narrative generation | +| **DB Write** | `INSERT INTO spectrum_monthly (user_id, month_start, narrative, growth_trajectory, milestone_events)` | + +--- + +## 9. Billing & Entitlements + +### 9.1 Entitlement Check (Middleware) + +Every rate-limited endpoint runs this check: + +``` +1. Redis: GET entitlement:{user_id} → if cached, return +2. DB: SELECT plan, status FROM subscriptions WHERE user_id = $1 AND status = 'active' +3. Redis: SET entitlement:{user_id} = plan, EX 300 (5 min cache) +4. Return plan → middleware applies feature gates +``` + +### 9.2 App Store Webhook + +| Layer | Detail | +|-------|--------| +| **API** | `POST /billing/webhooks/apple` | +| **Validation** | Verify Apple JWT signature | +| **DB Write** | `INSERT/UPDATE subscriptions SET plan = $1, status = $2, apple_transaction_id = $3` | +| **Redis** | Invalidate `entitlement:{user_id}` cache | +| **DB Write** | `INSERT INTO entitlement_snapshots (user_id, plan, event_type, timestamp)` | + +### 9.3 Google Play Webhook + +Same pattern as Apple, with Google-specific JWT validation and `google_purchase_token`. + +--- + +## 10. Safety System + +### 10.1 Crisis Detection Pipeline + +Every AI-processed input runs through: + +``` +Stage 1: Deterministic keyword scan (regex, ~1ms) + → If match: flag, skip AI, return crisis template + +Stage 2: AI confirmation (during normal processing) + → AI output includes safety_flag: boolean + → If flagged: return hardcoded crisis response (never AI-generated) + +Stage 3: Logging + → INSERT INTO safety_events (user_id, input_hash, detection_stage, action_taken) + → Alert: send to safety dashboard +``` + +### 10.2 Crisis Response + +| Layer | Detail | +|-------|--------| +| **Response** | Hardcoded template: empathetic acknowledgment + 988 Suicide & Crisis Lifeline + Crisis Text Line | +| **UI** | Full-screen modal with prominent crisis resource links, "I'm OK" dismiss button | +| **Logging** | All crisis events logged, never the content itself | + +--- + +## Database Schema Summary + +### Core Tables + +| Table | Key Columns | Indexes | +|-------|------------|---------| +| `users` | id (uuid), email, password_hash, created_at | email (unique) | +| `profiles` | user_id (FK), display_name, coaching_style, notification_time, onboarding_complete, ritual_streak, ritual_consistency_score | user_id (unique) | +| `subscriptions` | user_id (FK), plan (enum), status, started_at, expires_at, apple_transaction_id?, google_purchase_token? | user_id, status | +| `refresh_tokens` | id, user_id (FK), token_hash, revoked, expires_at | token_hash, user_id | + +### Feature Tables + +| Table | Key Columns | Indexes | +|-------|------------|---------| +| `turns` | id, user_id, input_text (encrypted), perspectives (jsonb), micro_action (jsonb), fragments (jsonb), emotion_vector (jsonb), saved, pattern_seed, created_at | user_id + created_at | +| `mirror_sessions` | id, user_id, status, reflection (jsonb), pattern_seed, started_at, closed_at | user_id + status | +| `mirror_messages` | id, session_id (FK), role, content (encrypted), created_at | session_id + created_at | +| `mirror_fragments` | id, session_id (FK), message_id (FK), distortion_type (enum), phrase, start_idx, end_idx, confidence | session_id, distortion_type | +| `lens_goals` | id, user_id, title, description, target_date, visualization_text, status, created_at | user_id + status | +| `lens_actions` | id, goal_id (FK), text, if_clause, then_clause, completed, completed_at | goal_id + completed | +| `rehearsal_sessions` | id, user_id, goal_id (FK), script (jsonb), duration, completed, started_at, completed_at | user_id + goal_id | +| `ritual_sessions` | id, user_id, template (enum), status, steps_completed (jsonb), started_at, completed_at | user_id + created_at | +| `gallery_items` | id, user_id, source_feature (enum), source_id, content_preview, pattern_seed, distortion_types (text[]), created_at | user_id + source_feature, full-text on content_preview | +| `evidence_wall_tiles` | id, user_id, tile_type (enum), source_feature, source_id, color_accent, metadata (jsonb), created_at | user_id + created_at, user_id + tile_type | + +### Analytics Tables + +| Table | Key Columns | Indexes | +|-------|------------|---------| +| `spectrum_weekly` | id, user_id, week_start, river_data (jsonb), glass_data (jsonb), impact_data (jsonb), rhythm_data (jsonb), growth_score, insight_text | user_id + week_start | +| `spectrum_monthly` | id, user_id, month_start, narrative (text), growth_trajectory (jsonb), milestone_events (jsonb) | user_id + month_start | +| `ai_usage_events` | id, user_id, feature, model, input_tokens, output_tokens, latency_ms, cost_usd, created_at | user_id + feature, created_at | +| `safety_events` | id, user_id, input_hash, detection_stage, action_taken, created_at | user_id, created_at | + +### Enum Types + +```sql +CREATE TYPE plan_type AS ENUM ('free', 'prism'); +CREATE TYPE subscription_status AS ENUM ('active', 'expired', 'canceled', 'trial', 'grace_period'); +CREATE TYPE distortion_type AS ENUM ('catastrophizing', 'black_and_white', 'mind_reading', 'fortune_telling', 'personalization', 'discounting_positives', 'emotional_reasoning', 'should_statements', 'labeling', 'overgeneralization'); +CREATE TYPE tile_type AS ENUM ('saved_keepsake', 'mirror_reflection', 'completed_action', 'self_correction', 'streak_milestone', 'goal_completion', 'reframe_echo', 'rehearsal_complete', 'ritual_complete'); +CREATE TYPE ritual_template AS ENUM ('morning', 'evening', 'quick'); +CREATE TYPE source_feature AS ENUM ('turn', 'mirror', 'lens', 'rehearsal', 'ritual'); +``` + +--- + +## Redis Key Patterns + +| Key | Type | TTL | Purpose | +|-----|------|-----|---------| +| `rate:turns:{user_id}:{date}` | counter | 24h | Daily Turn rate limit | +| `rate:mirror:{user_id}:{week}` | counter | 7d | Weekly Mirror rate limit | +| `rate:rehearsal:{user_id}:{week}` | counter | 7d | Weekly Rehearsal rate limit | +| `entitlement:{user_id}` | string | 5 min | Cached subscription plan | +| `streak:daily:{user_id}` | hash | — | Current daily streak count + last active date | +| `streak:ritual:{user_id}` | hash | — | Ritual streak + consistency data | +| `affirmation:{user_id}:{date}` | string | 24h | Today's cached affirmation | +| `turns:recent:{user_id}` | list | 5 min | Cached recent turns | +| `session:{session_id}` | hash | 2h | Active Mirror session context | + +--- + +## AI Gateway Call Patterns + +### Cost Tiers + +| Feature | Model | Est. Cost/Call | Caching | +|---------|-------|----------------|---------| +| Turn (reframe) | Claude Haiku 4.5 | ~$0.003 | System prompt cached (40% saving) | +| Mirror (fragment detection) | Claude Haiku 4.5 | ~$0.002 | System prompt cached | +| Mirror (reflective response) | Claude Haiku 4.5 | ~$0.003 | System prompt cached | +| Mirror (session reflection) | Claude Haiku 4.5 | ~$0.005 | — | +| Lens (goal refinement) | Claude Haiku 4.5 | ~$0.004 | — | +| Rehearsal (script gen) | Claude Haiku 4.5 | ~$0.008 | — | +| Ritual (personalization) | Claude Haiku 4.5 | ~$0.003 | System prompt cached | +| Spectrum (weekly) | Claude Batch API | ~$0.010 | Batch (50% off) | +| Spectrum (monthly) | Claude Batch API | ~$0.015 | Batch (50% off) | +| Safety (confirmation) | Included in feature call | $0 | Part of existing call | + +### Prompt Template Versioning + +All prompts stored as versioned templates: `prompts/{feature}/{version}.json` + +| Prompt | Current Version | +|--------|----------------| +| turn_reframe | v1.0 | +| mirror_fragment_detect | v1.0 | +| mirror_reflect | v1.0 | +| mirror_session_close | v1.0 | +| lens_goal_refine | v1.0 | +| rehearsal_script | v1.0 | +| ritual_personalize | v1.0 | +| spectrum_weekly | v1.0 | +| spectrum_monthly | v1.0 | +| safety_check | v1.0 | + +--- + +## Frontend Component Architecture + +### Navigation + +``` +AppNavigator (Expo Router) +├── (auth) +│ ├── login.tsx +│ ├── register.tsx +│ └── onboarding/ +│ ├── welcome.tsx +│ ├── metaphor.tsx +│ ├── turn-demo.tsx +│ ├── style-select.tsx +│ ├── notifications.tsx +│ └── first-turn.tsx +├── (tabs) +│ ├── turn/ +│ │ ├── index.tsx — Turn home + input +│ │ ├── results.tsx — Turn results display +│ │ ├── ritual-select.tsx — Ritual template picker +│ │ └── ritual-flow.tsx — Active ritual flow +│ ├── mirror/ +│ │ ├── index.tsx — Session list + new session +│ │ └── session.tsx — Active Mirror session +│ ├── lens/ +│ │ ├── index.tsx — Goal dashboard +│ │ ├── create-goal.tsx — 6-step goal creation +│ │ ├── goal-detail.tsx — Goal detail + actions +│ │ └── rehearsal.tsx — Rehearsal session +│ ├── gallery/ +│ │ ├── index.tsx — Pattern grid + filters +│ │ └── detail.tsx — Pattern detail + share +│ └── you/ +│ ├── index.tsx — Profile + stats +│ ├── evidence-wall.tsx — Evidence Wall mosaic +│ ├── spectrum.tsx — Spectrum dashboard +│ ├── settings.tsx — App settings +│ └── subscription.tsx — Plan management +├── guide/ +│ ├── checkin.tsx — Check-in conversation (nested in Lens goal detail) +│ ├── checkin-summary.tsx — Post check-in summary +│ ├── bridge-card.tsx — Cross-feature bridge card (shared component) +│ ├── attention-prompt.tsx — Daily attention prompt card +│ ├── moment-log.tsx — Log a noticed moment +│ ├── evidence-card.tsx — Evidence intervention card (used in Mirror + Turn) +│ └── pulse/ +│ ├── index.tsx — Weekly Pulse container (3-step flow) +│ ├── self-report.tsx — Step 1: self-report +│ ├── ai-read.tsx — Step 2: AI observations +│ └── next-focus.tsx — Step 3: next week focus +└── (modals) + ├── fragment-detail.tsx — Half-sheet for fragment info + ├── upgrade.tsx — Prism upgrade prompt + ├── crisis.tsx — Crisis response (safety) + ├── share-card.tsx — Pattern card share sheet + └── rate-limit.tsx — Rate limit notice +``` + +### Shared Components + +| Component | Usage | SVG Asset | +|-----------|-------|-----------| +| `FragmentIcon` | Everywhere — the core ◇ | `fragment-icons.svg` | +| `TabBar` | Main navigation | `icons-tab-bar.svg` | +| `DistortionBadge` | Mirror highlights, Gallery filters | `icons-distortions.svg` | +| `ActionIcon` | Buttons, list items, settings | `icons-actions.svg` | +| `KaleidoscopePattern` | Gallery, Turn result, share card | `patterns-kaleidoscope.svg` | +| `ProgressRing` | Lens goals, Rehearsal timer | `progress-indicators.svg` | +| `StepDots` | Lens 6-step, Ritual flow | `progress-indicators.svg` | +| `StreakCalendar` | Ritual tracking, You stats | `progress-indicators.svg` | +| `EvidenceMosaic` | Evidence Wall | `evidence-wall.svg` | +| `LoadingSpinner` | All loading states | `loading-animations.svg` | +| `SkeletonShimmer` | Data loading | `loading-animations.svg` | +| `TurnAnimation` | Turn processing | `loading-animations.svg` | +| `AIThinkingBubble` | Mirror AI processing | `loading-animations.svg` | +| `SuccessBurst` | Completion celebrations | `loading-animations.svg` | +| `BreathingLogo` | Splash, idle states | `loading-animations.svg` | +| `StatusBar` | Device chrome | `device-chrome.svg` | +| `NavHeader` | All screens | `device-chrome.svg` | +| `TabBarFrame` | Tab bar container | `device-chrome.svg` | +| `Toast` | Success/error feedback | `device-chrome.svg` | +| `InputAccessory` | Mirror, Turn text input | `device-chrome.svg` | +| `ShardCluster` | Empty states, backgrounds | `decorative-shards.svg` | +| `PrismaticDivider` | Section separators | `decorative-shards.svg` | +| `CornerAccent` | Card decorations | `decorative-shards.svg` | +| `SpectrumRiver` | Spectrum dashboard | `spectrum-visualizations.svg` | +| `SpectrumGlass` | Spectrum dashboard | `spectrum-visualizations.svg` | +| `SpectrumImpact` | Spectrum dashboard | `spectrum-visualizations.svg` | +| `SpectrumRhythm` | Spectrum dashboard | `spectrum-visualizations.svg` | +| `SpectrumGrowth` | Spectrum dashboard | `spectrum-visualizations.svg` | +| `GuideCard` | Bridge cards, evidence interventions, Guide notices | — (CSS-only prismatic border) | +| `GuideChat` | Check-in conversation interface | — (reuses Mirror chat styling) | +| `PulseScale` | Weekly Pulse self-report (5-point fragment scale) | `fragment-icons.svg` | + +--- + +## 8. The Guide — Technical Specification + +### 8.1 Database Schema + +```sql +-- Guide check-in conversations +CREATE TABLE guide_checkins ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + goal_id UUID REFERENCES lens_goals(id), + started_at TIMESTAMPTZ DEFAULT NOW(), + ended_at TIMESTAMPTZ, + plan_adjustments JSONB, -- { old_plan, new_plan, reason } + evidence_surfaced JSONB, -- array of proof point IDs shown + summary TEXT, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Guide check-in messages (conversation history) +CREATE TABLE guide_checkin_messages ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + checkin_id UUID REFERENCES guide_checkins(id), + role VARCHAR(10) NOT NULL CHECK (role IN ('guide', 'user')), + content TEXT NOT NULL, + sequence_order INTEGER, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Cross-feature bridge events +CREATE TABLE guide_bridges ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + bridge_type VARCHAR(20) NOT NULL CHECK (bridge_type IN ('discovery', 'reinforcement', 'integration')), + source_feature VARCHAR(20) NOT NULL, -- 'mirror', 'turn', 'lens' + target_feature VARCHAR(20), -- what feature the bridge suggests + trigger_data JSONB, -- { session_ids, turn_ids, theme, confidence } + bridge_content TEXT, -- the displayed bridge text + was_shown BOOLEAN DEFAULT FALSE, + was_acted_on BOOLEAN DEFAULT FALSE, + action_taken VARCHAR(50), -- 'opened_lens', 'started_rehearsal', 'dismissed', etc. + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Daily attention prompts +CREATE TABLE guide_attention_prompts ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + goal_id UUID REFERENCES lens_goals(id), + prompt_type VARCHAR(20) NOT NULL CHECK (prompt_type IN ('vision', 'capability', 'awareness', 'action', 'reflection')), + manifestation_step INTEGER NOT NULL CHECK (manifestation_step BETWEEN 2 AND 6), + prompt_text TEXT NOT NULL, + delivered_at TIMESTAMPTZ, + was_acknowledged BOOLEAN DEFAULT FALSE, + moment_logged BOOLEAN DEFAULT FALSE, + moment_text TEXT, + moment_logged_at TIMESTAMPTZ, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Evidence interventions +CREATE TABLE guide_evidence_interventions ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + trigger_source VARCHAR(20) NOT NULL, -- 'mirror', 'turn' + trigger_session_id UUID, -- mirror_session_id or turn_id + trigger_signals JSONB, -- { signals detected: helplessness_language, etc. } + evidence_shown JSONB, -- array of proof point IDs surfaced + intervention_text TEXT, + was_shown BOOLEAN DEFAULT FALSE, + was_acted_on BOOLEAN DEFAULT FALSE, + created_at TIMESTAMPTZ DEFAULT NOW() +); + +-- Weekly pulse check-ins +CREATE TABLE guide_pulses ( + id UUID PRIMARY KEY DEFAULT gen_random_uuid(), + user_id UUID REFERENCES users(id), + week_start DATE NOT NULL, + self_report_score INTEGER CHECK (self_report_score BETWEEN 1 AND 5), + self_report_text TEXT, + ai_observations JSONB, -- array of { observation, source, accent_color } + divergence_note TEXT, -- when self-report != AI read + next_week_focus JSONB, -- array of { suggestion, feature, reasoning } + completed_at TIMESTAMPTZ, + created_at TIMESTAMPTZ DEFAULT NOW(), + UNIQUE(user_id, week_start) +); +``` + +### 8.2 API Endpoints + +| Endpoint | Method | Description | Auth | Rate Limit | +|----------|--------|-------------|------|------------| +| `/guide/checkins/:goalId` | GET | Get check-in history for a goal | JWT | — | +| `/guide/checkins/:goalId/start` | POST | Start a new check-in conversation | JWT | Free: 1/mo/goal, Prism: unlimited | +| `/guide/checkins/:checkinId/message` | POST | Send a message in check-in conversation | JWT | — | +| `/guide/checkins/:checkinId/complete` | POST | End check-in, generate summary | JWT | — | +| `/guide/bridges` | GET | Get pending bridge cards for user | JWT | — | +| `/guide/bridges/:id/action` | POST | Record bridge action (shown, acted_on, dismissed) | JWT | — | +| `/guide/bridges/scan` | POST | Trigger cross-feature pattern scan (background job) | JWT | Auto: daily | +| `/guide/prompts/today` | GET | Get today's attention prompt | JWT | — | +| `/guide/prompts/:id/acknowledge` | POST | Mark prompt as seen | JWT | — | +| `/guide/prompts/:id/log-moment` | POST | Log a noticed moment | JWT | — | +| `/guide/prompts/generate` | POST | Generate next prompt (background job) | JWT | Auto: daily | +| `/guide/evidence/check` | POST | Check for evidence intervention triggers | JWT | Auto: after Mirror/Turn | +| `/guide/evidence/:id/action` | POST | Record intervention action | JWT | — | +| `/guide/pulse/current` | GET | Get current week's pulse (or create if needed) | JWT | — | +| `/guide/pulse/:id/self-report` | POST | Submit self-report score + text | JWT | 1/week | +| `/guide/pulse/:id/ai-read` | GET | Generate AI observations for the week | JWT | Prism only | +| `/guide/pulse/:id/focus` | GET | Generate next-week focus suggestions | JWT | Prism only | +| `/guide/pulse/:id/complete` | POST | Mark pulse as complete | JWT | — | + +### 8.3 AI Pipeline + +The Guide requires a cross-feature AI analysis pipeline that differs from single-feature calls: + +**Cross-Feature Context Window:** + +For check-ins, bridges, and the weekly pulse, the AI needs context from multiple features simultaneously: + +``` +Guide AI Context = { + user_profile: { coaching_style, member_since, preferences }, + active_goals: [ { goal, milestones, if_then_plans, progress } ], + recent_mirror_sessions: [ last 7 days — themes, fragment types, emotional tone ], + recent_turns: [ last 7 days — topics, distortions, saved keepsakes ], + evidence_wall: [ last 30 days — proof points by type and source ], + ritual_data: { streak, consistency_score, last_completed }, + previous_checkins: [ last 2 check-ins per goal — summaries only ], + previous_pulse: { last week's scores and focus areas } +} +``` + +**Token estimate for cross-feature context:** ~1,500-2,000 input tokens. With prompt caching (system prompt + stable user context cached), effective billable input drops to ~800-1,200 tokens per Guide call. + +**Background Jobs:** + +| Job | Schedule | Purpose | AI Model | +|-----|----------|---------|----------| +| Bridge Pattern Scan | Daily (2am user-local) | Analyze 7-day Mirror/Turn window for cross-feature patterns | Haiku 4.5 Batch | +| Attention Prompt Generation | Daily (5am user-local) | Generate personalized prompt based on goal progress and manifestation step | Haiku 4.5 (cached) | +| Evidence Trigger Check | After each Mirror session / Turn | Check session language for self-efficacy dip signals | Haiku 4.5 (inline, fast) | +| Weekly Pulse AI Read | On pulse open (lazy) | Generate weekly observations from all feature data | Haiku 4.5 | + +**Prompt Engineering Notes:** + +The Guide's system prompt must enforce: +- Evidence-first framing (always lead with what went well) +- Specific data references (numbers, dates, not vague encouragement) +- Collaborative tone (propose adjustments, don't dictate) +- Forward momentum (always end with next action) +- Cross-feature awareness (reference Mirror/Turn patterns when coaching on Lens goals) +- The user's selected coaching style (brutal honesty, gentle guidance, logical analysis, etc.) + +### 8.4 Frontend Component Tree + +``` +screens/guide/ +├── GuideCheckinScreen.tsx — Check-in conversation (within Lens goal detail) +├── GuideCheckinSummary.tsx — Post check-in summary card +├── GuideBridgeCard.tsx — Reusable bridge card component (3 variants) +├── GuideAttentionPrompt.tsx — Daily prompt card (within Lens dashboard) +├── GuideMomentLog.tsx — Log a noticed moment screen +├── GuideEvidenceCard.tsx — Evidence intervention card (used in Mirror + Turn) +├── GuidePulseScreen.tsx — 3-step weekly pulse flow +│ ├── PulseSelfReport.tsx — Step 1: self-report scale +│ ├── PulseAIRead.tsx — Step 2: AI observations +│ └── PulseNextFocus.tsx — Step 3: next week suggestions +└── shared/ + ├── GuideBorder.tsx — Prismatic gradient border component + ├── GuideIcon.tsx — Faceted diamond with directional pulse + └── FragmentScale.tsx — 5-point fragment glow scale (for Pulse) +``` + +### 8.5 Rate Limiting (Guide-Specific) + +| Feature | Free | Prism | +|---------|------|-------| +| Goal check-ins | `rate:guide:checkin:{userId}:{goalId}` — 1/month | Unlimited | +| Cross-feature bridges | Discovery only. `rate:guide:bridge:{userId}` — 1/day | All types, 1/day | +| Attention prompts | `rate:guide:prompt:{userId}` — 3/week | Daily | +| Evidence interventions | Blocked (Prism feature) | `rate:guide:evidence:{userId}` — 1/session | +| Weekly pulse | Self-report only | Full 3-step with AI read | + +### 8.6 Push Notifications (Guide-Specific) + +| Notification | Trigger | Copy | +|---|---|---| +| Check-in reminder | Scheduled per goal settings | "Time to check in on [goal name]. How's it going?" | +| Attention prompt | Daily at user's chosen time | "Your Lens has a focus for today." | +| Bridge surfaced | After daily bridge scan finds match | "◇ A pattern is forming. Take a look." | +| Weekly pulse | User's chosen day (default Sunday 7pm) | "Your weekly Pulse is ready." | +| Moment log reminder | 6 hours after prompt acknowledgment | "Did you notice anything today?" | diff --git a/exec-summary-dark.png b/exec-summary-dark.png new file mode 100644 index 0000000..625c83b Binary files /dev/null and b/exec-summary-dark.png differ diff --git a/initial mockups/assets/ASSET-INDEX.md b/initial mockups/assets/ASSET-INDEX.md new file mode 100644 index 0000000..cd65f61 --- /dev/null +++ b/initial mockups/assets/ASSET-INDEX.md @@ -0,0 +1,42 @@ +# Kalei SVG Asset Library — Index + +All assets derive their visual language from the **soft-elegance-final.svg** logo: crystalline geometry, jewel tone gradients, glow filters, breathing animations, and prismatic color cycling. + +## Files + +| File | Description | Elements | +|------|-------------|----------| +| `design-system.css` | Shared CSS with all design tokens, components, animations | Colors, typography, buttons, cards, inputs, utilities | +| `icons-tab-bar.svg` | 5 navigation tab icons | Turn ◇, Mirror ✦, Lens ◎, Gallery ▦, You ● — active + inactive states | +| `icons-distortions.svg` | 10 cognitive distortion type icons | Catastrophizing, Black-and-White, Mind Reading, Fortune Telling, Personalization, Discounting Positives, Emotional Reasoning, Should Statements, Labeling, Overgeneralization | +| `icons-actions.svg` | 30 action/UI icons | Navigation, actions, status, feature-specific, media controls | +| `fragment-icons.svg` | Fragment ◇ variants + highlight effects | 5 sizes (xs-xl), 8 color states, highlight underline, highlight bubble | +| `decorative-shards.svg` | Background decorative elements | Breathing aura, floating shards, prismatic divider, corner accent, hero shard, shard cluster, orbiting motes, edge shimmer | +| `patterns-kaleidoscope.svg` | 7 kaleidoscope pattern variants | Turn pattern, Mirror pattern, Ritual pattern, Simple, Complex, Thumbnail, Hero | +| `progress-indicators.svg` | 8 progress visualization types | Large/small rings, linear bar, step dots, streak calendar, ritual bar, timer, evidence counter | +| `evidence-wall.svg` | Evidence Wall mosaic system | 5 tile shapes, 3 mosaic stages (early/mid/full), connection lines, empty state | +| `loading-animations.svg` | 10 loading/animation states | Spinners, skeleton shimmers, Turn animation, breathing logo, AI thinking, success burst | +| `device-chrome.svg` | 8 device frame elements | Status bar, tab bar frame, nav header, iOS keyboard, device frame, modal scrim, toast, input accessory | +| `spectrum-visualizations.svg` | 5 Spectrum analytics visualizations | The River, Your Glass, Turn Impact, Rhythm Detection, Growth Trajectory | + +## Color Reference + +| Token | Hex | Usage | +|-------|-----|-------| +| Void | `#050508` | Deepest background | +| Kalei Navy | `#0A0E1A` | Primary surfaces | +| Deep Glass | `#121628` | Elevated surfaces, inputs | +| Twilight | `#1C2240` | Borders, dividers | +| Amethyst | `#8B5CF6` | Primary accent, Turn | +| Sapphire | `#3B82F6` | Info, Gallery | +| Emerald | `#10B981` | Success, Lens | +| Amber | `#F59E0B` | Fragments, Mirror | +| Rose | `#EC4899` | Social, sharing | +| Ruby | `#EF4444` | Error, destructive | +| Indigo | `#6366F1` | Extended palette | + +## Total Asset Count + +- **11 SVG files** containing **100+ individual elements** +- **1 CSS design system** with complete component library +- All assets use consistent prismatic color palette and crystalline design language diff --git a/initial mockups/assets/decorative-shards.svg b/initial mockups/assets/decorative-shards.svg new file mode 100644 index 0000000..e019e8b --- /dev/null +++ b/initial mockups/assets/decorative-shards.svg @@ -0,0 +1,299 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + DECORATIVE SHARD ELEMENTS + Background auras, floating shards, prismatic dividers, corner accents, edge shimmers + + + BREATHING AURA + + + + + + + + + + Behind cards, hero sections + + + + + FLOATING SHARDS + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Scattered across backgrounds, parallax layers + + + + PRISMATIC DIVIDER + + + + + + + + + + + + + + + + + + + + + + + + Section divider with cycling prismatic gradient + + + + CORNER ACCENTS + + + + + + + + + + + + + + + + + + + + + + + + + + Card Content + Corner accent marks on cards + + + + + HERO SHARD BURST + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Hero/splash background accent + + + + SHARD CLUSTER + + + + + + + + + + + + + + + + + + + + + + + + Decorative cluster for empty states, backgrounds + + + + + EDGE SHIMMER + + + + + + + + + + + + + + + + Card Content + Edge shimmer on focused/hovered cards + + + + ORBITING MOTES + + + + + + + + + + + + + + + + + + + + + + + + + + + Floating motes around logos, loaders, hero elements + + + Decorative elements use breathing animations, prismatic color cycling, glow filters from the soft-elegance visual language + \ No newline at end of file diff --git a/initial mockups/assets/design-system.css b/initial mockups/assets/design-system.css new file mode 100644 index 0000000..a410e66 --- /dev/null +++ b/initial mockups/assets/design-system.css @@ -0,0 +1,762 @@ +/* ============================================ + KALEI DESIGN SYSTEM + Extracted from soft-elegance-final.svg + ============================================ */ + +/* --- CSS Custom Properties (Design Tokens) --- */ +:root { + /* Backgrounds */ + --void: #050508; + --kalei-navy: #0A0E1A; + --deep-glass: #121628; + --twilight: #1C2240; + + /* Jewel Tones */ + --amethyst: #8B5CF6; + --amethyst-light: #A78BFA; + --amethyst-dark: #6D28D9; + --sapphire: #3B82F6; + --sapphire-light: #60A5FA; + --sapphire-dark: #1D4ED8; + --emerald: #10B981; + --emerald-light: #34D399; + --emerald-dark: #047857; + --ruby: #EF4444; + --amber: #F59E0B; + --amber-light: #FCD34D; + --amber-dark: #B45309; + --rose: #EC4899; + --rose-light: #F9A8D4; + --indigo: #6366F1; + --indigo-light: #818CF8; + + /* Text */ + --pure-light: #FFFFFF; + --soft-light: #E2E8F0; + --dim-light: #94A3B8; + --faint-light: #475569; + + /* Prismatic Gradient */ + --prismatic: linear-gradient(135deg, #8B5CF6, #3B82F6, #10B981, #F59E0B, #EC4899); + --prismatic-subtle: linear-gradient(135deg, rgba(139,92,246,0.15), rgba(59,130,246,0.15), rgba(16,185,129,0.15), rgba(245,158,11,0.15), rgba(236,72,153,0.15)); + + /* Typography */ + --font-primary: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; + --font-display: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; + + /* Spacing */ + --space-1: 4px; + --space-2: 8px; + --space-3: 12px; + --space-4: 16px; + --space-5: 20px; + --space-6: 24px; + --space-8: 32px; + --space-10: 40px; + --space-12: 48px; + + /* Radii */ + --radius-sm: 8px; + --radius-md: 10px; + --radius-lg: 12px; + --radius-xl: 16px; + --radius-2xl: 20px; + --radius-full: 9999px; + + /* Shadows (glow-based, not drop-shadow) */ + --glow-amethyst: 0 0 20px rgba(139, 92, 246, 0.3); + --glow-sapphire: 0 0 20px rgba(59, 130, 246, 0.3); + --glow-emerald: 0 0 20px rgba(16, 185, 129, 0.3); + --glow-amber: 0 0 20px rgba(245, 158, 11, 0.3); + --glow-rose: 0 0 20px rgba(236, 72, 153, 0.3); + --glow-white: 0 0 16px rgba(255, 255, 255, 0.15); + + /* Device frame */ + --device-width: 390px; + --device-height: 844px; + --status-bar-height: 54px; + --tab-bar-height: 83px; + --nav-header-height: 56px; +} + +/* --- Reset & Base --- */ +* { margin: 0; padding: 0; box-sizing: border-box; } + +@import url('https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap'); + +body { + background: #000; + display: flex; + justify-content: center; + align-items: center; + min-height: 100vh; + font-family: var(--font-primary); + color: var(--pure-light); + -webkit-font-smoothing: antialiased; +} + +/* --- Device Frame --- */ +.device-frame { + width: var(--device-width); + height: var(--device-height); + background: var(--void); + border-radius: 44px; + overflow: hidden; + position: relative; + box-shadow: 0 0 0 2px rgba(255,255,255,0.06), 0 20px 60px rgba(0,0,0,0.5); + display: flex; + flex-direction: column; + transform: scale(var(--device-scale, 1.2)); + transform-origin: center center; +} + +/* --- Status Bar --- */ +.status-bar { + height: var(--status-bar-height); + padding: 14px 28px 0; + display: flex; + justify-content: space-between; + align-items: center; + flex-shrink: 0; + background: transparent; + position: relative; + z-index: 10; +} +.status-bar .time { + font-size: 15px; + font-weight: 600; + color: var(--pure-light); +} +.status-bar .icons { + display: flex; + gap: 6px; + align-items: center; +} +.status-bar .icons svg { width: 16px; height: 16px; } + +/* --- Navigation Header --- */ +.nav-header { + height: var(--nav-header-height); + padding: 0 var(--space-4); + display: flex; + align-items: center; + justify-content: space-between; + flex-shrink: 0; + position: relative; + z-index: 10; +} +.nav-header .nav-title { + font-size: 20px; + font-weight: 600; + color: var(--pure-light); + position: absolute; + left: 50%; + transform: translateX(-50%); +} +.nav-header .nav-back { + display: flex; + align-items: center; + gap: 4px; + color: var(--amethyst-light); + font-size: 16px; + cursor: pointer; + text-decoration: none; +} +.nav-header .nav-back svg { + width: 20px; + height: 20px; +} +.nav-header .nav-action { + color: var(--dim-light); + cursor: pointer; +} + +/* --- Screen Content Area --- */ +.screen-content { + flex: 1; + overflow-y: auto; + padding: 0 var(--space-4); + position: relative; +} +.screen-content::-webkit-scrollbar { display: none; } +.screen-content.no-pad { padding: 0; } +.screen-content.centered { + display: flex; + flex-direction: column; + align-items: center; + justify-content: center; + text-align: center; +} + +/* --- Tab Bar --- */ +.tab-bar { + height: var(--tab-bar-height); + background: var(--kalei-navy); + border-top: 1px solid var(--twilight); + display: flex; + align-items: flex-start; + justify-content: space-around; + padding-top: 8px; + flex-shrink: 0; + position: relative; + z-index: 10; +} +.tab-item { + display: flex; + flex-direction: column; + align-items: center; + gap: 2px; + cursor: pointer; + text-decoration: none; + min-width: 60px; +} +.tab-item svg { + width: 24px; + height: 24px; +} +.tab-item .tab-label { + font-size: 10px; + font-weight: 500; + text-transform: uppercase; + letter-spacing: 0.04em; +} +.tab-item.inactive svg { fill: var(--dim-light); stroke: var(--dim-light); } +.tab-item.inactive .tab-label { color: var(--faint-light); } +.tab-item.active .tab-label { color: var(--pure-light); } + +/* Active tab colors by type */ +.tab-item.active[data-tab="turn"] svg { fill: var(--amethyst); stroke: var(--amethyst); } +.tab-item.active[data-tab="turn"] .tab-label { color: var(--amethyst-light); } +.tab-item.active[data-tab="mirror"] svg { fill: var(--amber); stroke: var(--amber); } +.tab-item.active[data-tab="mirror"] .tab-label { color: var(--amber-light); } +.tab-item.active[data-tab="lens"] svg { fill: var(--emerald); stroke: var(--emerald); } +.tab-item.active[data-tab="lens"] .tab-label { color: var(--emerald-light); } +.tab-item.active[data-tab="gallery"] svg { fill: var(--sapphire); stroke: var(--sapphire); } +.tab-item.active[data-tab="gallery"] .tab-label { color: var(--sapphire-light); } +.tab-item.active[data-tab="you"] svg { fill: var(--soft-light); stroke: var(--soft-light); } +.tab-item.active[data-tab="you"] .tab-label { color: var(--soft-light); } + +/* --- Typography --- */ +.display-xl { font-family: var(--font-display); font-size: 40px; font-weight: 700; line-height: 1.1; } +.display-lg { font-family: var(--font-display); font-size: 32px; font-weight: 700; line-height: 1.15; } +.display-md { font-size: 24px; font-weight: 600; line-height: 1.2; } +.heading { font-size: 20px; font-weight: 600; line-height: 1.3; } +.subheading { font-size: 16px; font-weight: 600; line-height: 1.4; } +.body-lg { font-size: 17px; font-weight: 400; line-height: 1.5; } +.body { font-size: 15px; font-weight: 400; line-height: 1.5; } +.body-sm { font-size: 13px; font-weight: 400; line-height: 1.5; } +.label { font-size: 11px; font-weight: 500; text-transform: uppercase; letter-spacing: 0.06em; } + +.text-pure { color: var(--pure-light); } +.text-soft { color: var(--soft-light); } +.text-dim { color: var(--dim-light); } +.text-faint { color: var(--faint-light); } +.text-amethyst { color: var(--amethyst-light); } +.text-sapphire { color: var(--sapphire-light); } +.text-emerald { color: var(--emerald-light); } +.text-amber { color: var(--amber-light); } +.text-rose { color: var(--rose-light); } + +.text-prismatic { + background: var(--prismatic); + -webkit-background-clip: text; + -webkit-text-fill-color: transparent; + background-clip: text; +} + +/* --- Buttons --- */ +.btn { + display: inline-flex; + align-items: center; + justify-content: center; + gap: var(--space-2); + font-family: var(--font-primary); + font-weight: 600; + border: none; + cursor: pointer; + transition: all 0.2s ease-out; + text-decoration: none; +} +.btn-primary { + height: 52px; + padding: 0 var(--space-6); + background: var(--amethyst); + color: var(--pure-light); + font-size: 16px; + border-radius: var(--radius-lg); + width: 100%; + box-shadow: var(--glow-amethyst); +} +.btn-primary:hover { background: var(--amethyst-light); } +.btn-primary.btn-emerald { background: var(--emerald); box-shadow: var(--glow-emerald); } +.btn-primary.btn-amber { background: var(--amber); box-shadow: var(--glow-amber); color: var(--void); } +.btn-primary.btn-rose { background: var(--rose); box-shadow: var(--glow-rose); } + +.btn-secondary { + height: 44px; + padding: 0 var(--space-5); + background: var(--deep-glass); + color: var(--soft-light); + font-size: 15px; + border-radius: var(--radius-md); + border: 1px solid var(--twilight); + width: 100%; +} +.btn-secondary:hover { background: var(--twilight); } + +.btn-ghost { + height: 40px; + padding: 0 var(--space-4); + background: transparent; + color: var(--amethyst-light); + font-size: 15px; + border-radius: var(--radius-md); +} +.btn-ghost:hover { background: rgba(139, 92, 246, 0.1); } + +.btn-sm { height: 36px; font-size: 13px; padding: 0 var(--space-3); border-radius: var(--radius-sm); } +.btn-icon { width: 44px; height: 44px; padding: 0; border-radius: var(--radius-md); } +.btn-disabled { opacity: 0.4; cursor: not-allowed; pointer-events: none; } + +/* --- Inputs --- */ +.input-field { + width: 100%; + height: 48px; + background: var(--deep-glass); + border: 1px solid var(--twilight); + border-radius: var(--radius-md); + padding: 0 14px; + font-family: var(--font-primary); + font-size: 16px; + color: var(--pure-light); + outline: none; + transition: border-color 0.2s ease-out; +} +.input-field::placeholder { color: var(--faint-light); } +.input-field:focus { border-color: var(--amethyst); } + +.textarea-field { + width: 100%; + min-height: 120px; + background: var(--deep-glass); + border: 1px solid var(--twilight); + border-radius: var(--radius-lg); + padding: 14px; + font-family: var(--font-primary); + font-size: 17px; + line-height: 1.5; + color: var(--pure-light); + outline: none; + resize: none; + transition: border-color 0.2s ease-out; +} +.textarea-field::placeholder { color: var(--faint-light); } +.textarea-field:focus { border-color: var(--amethyst); } + +.input-label { + font-size: 13px; + font-weight: 500; + color: var(--dim-light); + margin-bottom: var(--space-2); + display: block; +} + +/* --- Cards --- */ +.card { + background: var(--kalei-navy); + border: 1px solid rgba(28, 34, 64, 0.6); + border-radius: var(--radius-xl); + padding: var(--space-4); + position: relative; + overflow: hidden; +} +.card-elevated { + background: var(--deep-glass); + border-color: var(--twilight); +} +.card-pattern { + padding: 0; + overflow: hidden; +} +.card-pattern .pattern-visual { + height: 160px; + display: flex; + align-items: center; + justify-content: center; + background: var(--void); + border-radius: var(--radius-xl) var(--radius-xl) 0 0; + position: relative; + overflow: hidden; +} +.card-pattern .pattern-content { + padding: var(--space-3) var(--space-4); +} + +.card-action { + display: flex; + align-items: center; + gap: var(--space-3); + padding: var(--space-3) var(--space-4); + cursor: pointer; + transition: background 0.2s ease-out; +} +.card-action:hover { background: var(--deep-glass); } +.card-action .card-action-icon { + width: 40px; + height: 40px; + border-radius: var(--radius-md); + display: flex; + align-items: center; + justify-content: center; + flex-shrink: 0; +} +.card-action .card-action-text { flex: 1; } +.card-action .card-action-chevron { color: var(--faint-light); } + +/* --- Chips / Tags --- */ +.chip { + display: inline-flex; + align-items: center; + gap: var(--space-1); + height: 28px; + padding: 0 var(--space-3); + border-radius: var(--radius-full); + font-size: 12px; + font-weight: 500; +} +.chip-amethyst { background: rgba(139,92,246,0.15); color: var(--amethyst-light); } +.chip-sapphire { background: rgba(59,130,246,0.15); color: var(--sapphire-light); } +.chip-emerald { background: rgba(16,185,129,0.15); color: var(--emerald-light); } +.chip-amber { background: rgba(245,158,11,0.15); color: var(--amber-light); } +.chip-rose { background: rgba(236,72,153,0.15); color: var(--rose-light); } + +/* --- Fragment Highlight --- */ +.fragment-highlight { + position: relative; + display: inline; +} +.fragment-highlight::after { + content: ''; + position: absolute; + bottom: -2px; + left: 0; + right: 0; + height: 3px; + background: var(--amber); + border-radius: 2px; + opacity: 0.6; + box-shadow: 0 0 8px rgba(245, 158, 11, 0.4); + animation: fragmentGlow 2s ease-in-out infinite; +} +.fragment-icon { + display: inline-flex; + align-items: center; + margin-left: 4px; + color: var(--amber); + animation: fragmentPulse 2s ease-in-out infinite; +} + +/* --- Chat Bubbles (Mirror) --- */ +.chat-bubble { + max-width: 80%; + padding: var(--space-3) var(--space-4); + border-radius: var(--radius-xl); + margin-bottom: var(--space-3); + font-size: 16px; + line-height: 1.5; +} +.chat-bubble.user { + background: rgba(139, 92, 246, 0.15); + border: 1px solid rgba(139, 92, 246, 0.2); + margin-left: auto; + border-bottom-right-radius: var(--space-1); +} +.chat-bubble.ai { + background: var(--kalei-navy); + border: 1px solid var(--twilight); + margin-right: auto; + border-bottom-left-radius: var(--space-1); + color: var(--soft-light); +} + +/* --- Progress Ring --- */ +.progress-ring { + position: relative; + display: inline-flex; + align-items: center; + justify-content: center; +} +.progress-ring svg { transform: rotate(-90deg); } +.progress-ring .progress-text { + position: absolute; + font-size: 20px; + font-weight: 700; + color: var(--pure-light); +} +.progress-ring .progress-label { + position: absolute; + top: 58%; + font-size: 11px; + color: var(--dim-light); + text-transform: uppercase; + letter-spacing: 0.05em; +} + +/* --- Modals --- */ +.modal-overlay { + position: absolute; + inset: 0; + background: rgba(5, 5, 8, 0.7); + backdrop-filter: blur(8px); + display: flex; + align-items: flex-end; + justify-content: center; + z-index: 50; +} +.modal-overlay.centered { align-items: center; } + +.modal-sheet { + width: 100%; + max-height: 70%; + background: var(--kalei-navy); + border-radius: var(--radius-2xl) var(--radius-2xl) 0 0; + padding: var(--space-6) var(--space-4) var(--space-8); + position: relative; +} +.modal-sheet .modal-handle { + width: 36px; + height: 4px; + background: var(--twilight); + border-radius: var(--radius-full); + margin: 0 auto var(--space-5); +} +.modal-card { + width: 340px; + background: var(--kalei-navy); + border: 1px solid var(--twilight); + border-radius: var(--radius-2xl); + padding: var(--space-6); +} + +/* --- Dividers --- */ +.divider { + height: 1px; + background: var(--twilight); + margin: var(--space-4) 0; +} + +/* --- Section Headers --- */ +.section-header { + display: flex; + align-items: center; + justify-content: space-between; + margin-bottom: var(--space-3); +} +.section-header .section-title { + font-size: 13px; + font-weight: 600; + color: var(--dim-light); + text-transform: uppercase; + letter-spacing: 0.06em; +} +.section-header .section-action { + font-size: 13px; + color: var(--amethyst-light); + cursor: pointer; +} + +/* --- Stat Block --- */ +.stat-row { + display: flex; + gap: var(--space-3); +} +.stat-block { + flex: 1; + background: var(--deep-glass); + border-radius: var(--radius-lg); + padding: var(--space-3); + text-align: center; +} +.stat-value { + font-size: 24px; + font-weight: 700; + color: var(--pure-light); +} +.stat-label { + font-size: 11px; + color: var(--dim-light); + margin-top: 2px; +} + +/* --- Toggle / Radio --- */ +.radio-option { + display: flex; + align-items: center; + gap: var(--space-3); + padding: var(--space-3) var(--space-4); + background: var(--deep-glass); + border: 1px solid var(--twilight); + border-radius: var(--radius-lg); + cursor: pointer; + margin-bottom: var(--space-2); + transition: all 0.2s ease-out; +} +.radio-option.selected { + border-color: var(--amethyst); + background: rgba(139, 92, 246, 0.08); +} +.radio-dot { + width: 20px; + height: 20px; + border-radius: 50%; + border: 2px solid var(--twilight); + display: flex; + align-items: center; + justify-content: center; + flex-shrink: 0; +} +.radio-option.selected .radio-dot { + border-color: var(--amethyst); +} +.radio-option.selected .radio-dot::after { + content: ''; + width: 10px; + height: 10px; + border-radius: 50%; + background: var(--amethyst); +} + +/* --- Step Progress --- */ +.step-progress { + display: flex; + align-items: center; + justify-content: center; + gap: var(--space-2); + padding: var(--space-3) 0; +} +.step-dot { + width: 8px; + height: 8px; + border-radius: 50%; + background: var(--twilight); +} +.step-dot.active { background: var(--amethyst); box-shadow: 0 0 8px rgba(139, 92, 246, 0.4); } +.step-dot.completed { background: var(--emerald); } +.step-label { + font-size: 12px; + color: var(--dim-light); + margin-left: var(--space-2); +} + +/* --- Reframe Blocks --- */ +.reframe-block { + padding: var(--space-4); + border-radius: var(--radius-lg); + margin-bottom: var(--space-3); + border-left: 3px solid; +} +.reframe-block.amethyst { border-color: var(--amethyst); background: rgba(139,92,246,0.06); } +.reframe-block.sapphire { border-color: var(--sapphire); background: rgba(59,130,246,0.06); } +.reframe-block.emerald { border-color: var(--emerald); background: rgba(16,185,129,0.06); } +.reframe-block .reframe-label { + font-size: 11px; + font-weight: 600; + text-transform: uppercase; + letter-spacing: 0.06em; + margin-bottom: var(--space-2); +} +.reframe-block.amethyst .reframe-label { color: var(--amethyst-light); } +.reframe-block.sapphire .reframe-label { color: var(--sapphire-light); } +.reframe-block.emerald .reframe-label { color: var(--emerald-light); } +.reframe-block .reframe-text { + font-size: 15px; + line-height: 1.5; + color: var(--soft-light); +} + +/* --- Animations (from soft-elegance SVG language) --- */ +@keyframes breathing { + 0%, 100% { opacity: 0.6; transform: scale(1); } + 50% { opacity: 1; transform: scale(1.03); } +} +@keyframes shimmer { + 0% { background-position: -200% 0; } + 100% { background-position: 200% 0; } +} +@keyframes pulse { + 0%, 100% { opacity: 0.7; } + 50% { opacity: 1; } +} +@keyframes fragmentGlow { + 0%, 100% { opacity: 0.4; } + 50% { opacity: 0.8; } +} +@keyframes fragmentPulse { + 0%, 100% { transform: scale(1); } + 50% { transform: scale(1.1); } +} +@keyframes fadeIn { + from { opacity: 0; transform: translateY(8px); } + to { opacity: 1; transform: translateY(0); } +} +@keyframes slideUp { + from { transform: translateY(100%); } + to { transform: translateY(0); } +} +@keyframes rotate { + from { transform: rotate(0deg); } + to { transform: rotate(360deg); } +} +@keyframes hintPulse { + 0% { opacity: 0; } + 50% { opacity: 0.6; } + 100% { opacity: 0; } +} +@keyframes prismaticShift { + 0% { background-position: 0% 50%; } + 50% { background-position: 100% 50%; } + 100% { background-position: 0% 50%; } +} + +/* Loading shimmer effect */ +.loading-shimmer { + background: linear-gradient(90deg, var(--deep-glass) 25%, rgba(28,34,64,0.6) 50%, var(--deep-glass) 75%); + background-size: 200% 100%; + animation: shimmer 1.5s ease-in-out infinite; + border-radius: var(--radius-md); +} + +/* Breathing aura (decorative background) */ +.aura { + position: absolute; + border-radius: 50%; + filter: blur(60px); + opacity: 0.15; + animation: breathing 6s ease-in-out infinite; + pointer-events: none; +} + +/* --- Utilities --- */ +.mt-1 { margin-top: var(--space-1); } +.mt-2 { margin-top: var(--space-2); } +.mt-3 { margin-top: var(--space-3); } +.mt-4 { margin-top: var(--space-4); } +.mt-5 { margin-top: var(--space-5); } +.mt-6 { margin-top: var(--space-6); } +.mt-8 { margin-top: var(--space-8); } +.mb-2 { margin-bottom: var(--space-2); } +.mb-3 { margin-bottom: var(--space-3); } +.mb-4 { margin-bottom: var(--space-4); } +.mb-6 { margin-bottom: var(--space-6); } +.gap-2 { gap: var(--space-2); } +.gap-3 { gap: var(--space-3); } +.gap-4 { gap: var(--space-4); } +.flex { display: flex; } +.flex-col { flex-direction: column; } +.items-center { align-items: center; } +.justify-center { justify-content: center; } +.justify-between { justify-content: space-between; } +.text-center { text-align: center; } +.w-full { width: 100%; } +.relative { position: relative; } +.overflow-hidden { overflow: hidden; } diff --git a/initial mockups/assets/device-chrome.svg b/initial mockups/assets/device-chrome.svg new file mode 100644 index 0000000..76e0154 --- /dev/null +++ b/initial mockups/assets/device-chrome.svg @@ -0,0 +1,199 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + DEVICE CHROME ELEMENTS + Status bar, tab bar, nav header, keyboard, device frame, modal scrim, toast, input accessory + + + STATUS BAR + + + + + + 9:41 + + + + + + + + + + + + + + + + + + + + + + + iOS Status Bar — 390px wide, #050508 background + + + + NAVIGATION HEADER + + + + + + + + + Mirror + + + + Nav Header — back chevron, centered title, right action + + + + TAB BAR FRAME + + + + + + + + + + + + + + + Turn + + + + + Mirror + + + + + + Lens + + + + + + + + Gallery + + + + + + You + + + + + Tab Bar — 5 tabs, prismatic top border, home indicator + + + + MODAL SCRIM AND TOAST + + + + + + + + + + + Modal Content + 60% backdrop blur scrim + Modal Scrim — #050508 at 70% + backdrop blur + + + + + + + + + + + + Turn saved + + Success Toast — pill shape, emerald accent + + + + + + + + + + Connection lost + + Error Toast — pill shape, ruby accent + + + + INPUT ACCESSORY + + + + + + + + Type your thought... + + + + + + Input Accessory Bar — text field + send button, above keyboard + + + Device chrome at 390x844px (iPhone 14) — all elements use Kalei dark theme with jewel tone accents + \ No newline at end of file diff --git a/initial mockups/assets/evidence-wall.svg b/initial mockups/assets/evidence-wall.svg new file mode 100644 index 0000000..f9535da --- /dev/null +++ b/initial mockups/assets/evidence-wall.svg @@ -0,0 +1,250 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + EVIDENCE WALL MOSAIC + 5 tile shapes, 3 mosaic stages (early/mid/full), connection lines, empty state + + + TILE SHAPES + + + + + + + + + + + + Diamond + + + + + + + + + + Tall Hex + + + + + + + + + + Wide Rect + + + + + + + + + + Pentagon + + + + + + + + + + Triangle + + + + MOSAIC STAGES + + + + + + + + + + + + + + + + + + + + + + + Early (3 tiles) + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Mid (8 tiles, connections forming) + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Full (dense mosaic with connections) + + + + EMPTY STATE + + + + + + + + + + + + + + + + + Start collecting evidence + Each Turn adds a tile to your wall + Empty state — dashed ghost tiles with CTA + + + Evidence Wall tiles use mixed shapes, jewel tones per feature, dashed connection lines, and glow on new additions + \ No newline at end of file diff --git a/initial mockups/assets/fragment-icons.svg b/initial mockups/assets/fragment-icons.svg new file mode 100644 index 0000000..c0f7871 --- /dev/null +++ b/initial mockups/assets/fragment-icons.svg @@ -0,0 +1,322 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + FRAGMENT ICONS AND HIGHLIGHT EFFECTS + The core diamond fragment in 5 sizes, 8 color states, highlight underline, highlight bubble + + + FIVE SIZES + + + + + + + + + + + XS (12px) + + + + + + + + + + + + SM (16px) + + + + + + + + + + + + + + + MD (24px) + + + + + + + + + + + + + + + + + LG (36px) + + + + + + + + + + + + + + + + + + + + + + + + + XL (48px) + + + + EIGHT COLOR STATES + + + + + + + + + + + Amethyst + + + + + + + + + + + Sapphire + + + + + + + + + + + Emerald + + + + + + + + + + + Amber + + + + + + + + + + + Rose + + + + + + + + + + + Ruby + + + + + + + + + + + Indigo + + + + + + + + + + + Soft Light + + + + SPECIAL STATES AND HIGHLIGHTS + + + + + + + + + + + + + + + + + + + + Active / Detected + + + + + + + + + + + + + Prismatic Cycle + + + + + + + Dimmed / Inactive + + + + + highlighted text + + + + + + + + + + + + + Highlight Underline + + + + + + + + + + + + Catastrophizing + + + + + Highlight Bubble (distortion detected in text) + + + Fragment — Core visual element of Kalei — Crystalline faceted diamond with gradient fills, specular highlights, glow filters + \ No newline at end of file diff --git a/initial mockups/assets/icons-actions.svg b/initial mockups/assets/icons-actions.svg new file mode 100644 index 0000000..b2d5959 --- /dev/null +++ b/initial mockups/assets/icons-actions.svg @@ -0,0 +1,380 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + ACTION & UI ICONS + + + NAVIGATION + + + + + Back + + + + + + Close + + + + + + + + More + + + + + + Next + + + + + + Up + + + + + + Down + + + + PRIMARY ACTIONS + + + + + + Save + + + + + + + + Share + + + + + + + Copy + + + + + + + + + + Delete + + + + + + + Edit + + + + + + + Refresh + + + + + + + Send + + + + STATUS & FEEDBACK + + + + + + + + Success + + + + + + + + + Warning + + + + + + + + Info + + + + + + + + Lock + + + + + + + + Unlock + + + + + + + Error + + + + FEATURE ICONS + + + + + + + + + + Rotate + + + + + + + + + Streak + + + + + + + + + + + Notify + + + + + + + Heart + + + + + + + Star + + + + + + + Settings + + + + + + + + + + + + + + + Calendar + + + + MEDIA & CONTROLS + + + + + + Play + + + + + + + Pause + + + + + + Filter + + + + + + + Search + + + + + + + + View + + + + + + + + + Expand + + + + + + + + Timer + + + + SPECIAL PURPOSE + + + + + + + + Premium + + + + + + + + + Science + + + + + + + + + + Habit + + + + + + + + + + + + Breathe + + + + + + + + + Evidence + + + + + + + + + Fragment + + + + + + + + + Spectrum + + + + 38 icons — 24×24px each — Glow filters on primary actions — Animations on streak, breathe, rotate, notify + \ No newline at end of file diff --git a/initial mockups/assets/icons-distortions.svg b/initial mockups/assets/icons-distortions.svg new file mode 100644 index 0000000..180aa42 --- /dev/null +++ b/initial mockups/assets/icons-distortions.svg @@ -0,0 +1,187 @@ + + + + + + + + + + + + + + + COGNITIVE DISTORTION ICONS + 10 fragment types — Amber (#F59E0B) default, each with unique crystalline geometry + + + + + + + + + + + + + + + + + + + + Catastrophizing + + + + + + + + + + + + + + + Black-and-White + + + + + + + + + + + + + + + + Mind Reading + + + + + + + + + + + + + + + + Fortune Telling + + + + + + + + + + + + + + + + + Personalization + + + + + + + + + + + + + + + + Discounting + + + + + + + + + + + + + + Emotional Reasoning + + + + + + + + + + + + + + + + + Should Statements + + + + + + + + + + + + + + Labeling + + + + + + + + + + + + + + + + + + Overgeneralization + + + + Primary: #F59E0B (Amber) — Gradient: #FDE68A to #D97706 — Highlight: #FCD34D + All icons 24x24px — Glow filter for active/detected state — Outlined for reference/guide + \ No newline at end of file diff --git a/initial mockups/assets/icons-tab-bar.svg b/initial mockups/assets/icons-tab-bar.svg new file mode 100644 index 0000000..5bf72e5 --- /dev/null +++ b/initial mockups/assets/icons-tab-bar.svg @@ -0,0 +1,258 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + TAB BAR ICONS + + + + + ACTIVE + + + + + + + + + + + + + + + + + + TURN + + + + + + + + + + + + + + + + + MIRROR + + + + + + + + + + + + + + + + + + + + LENS + + + + + + + + + + + + + + + + + + + + + + + + + GALLERY + + + + + + + + + + + + + + + YOU + + + + + + INACTIVE + + + + + + + TURN + + + + + + + + MIRROR + + + + + + + + + + + + LENS + + + + + + + + + + + + + GALLERY + + + + + + + YOU + + + + + + TAB BAR PREVIEW (Turn active) + + + + + + + + + + + + + Turn + + + + + + Mirror + + + + + + + Lens + + + + + + + + + Gallery + + + + + + + You + + \ No newline at end of file diff --git a/initial mockups/assets/kalei-logo.svg b/initial mockups/assets/kalei-logo.svg new file mode 100644 index 0000000..e552005 --- /dev/null +++ b/initial mockups/assets/kalei-logo.svg @@ -0,0 +1,329 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + \ No newline at end of file diff --git a/initial mockups/assets/loading-animations.svg b/initial mockups/assets/loading-animations.svg new file mode 100644 index 0000000..1a5c053 --- /dev/null +++ b/initial mockups/assets/loading-animations.svg @@ -0,0 +1,389 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + LOADING AND ANIMATION STATES + Spinners, skeleton shimmers, Turn animation, AI thinking, success burst, breathing logo + + + SPINNERS + + + + + + + + + + + + + + + + + + + + + + Fragment Spinner + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Iris Spinner (mini logo) + + + + + + + + + + + + + + + + + + + Dot Pulse + + + + + + + + + + + + + + + + + + + + + + + Fragment Orbit + + + + SKELETON SHIMMERS + + + + + + + + + + + + + + + + + Text skeleton shimmer + + + + + + + + + + + + + + + + + + Card skeleton shimmer + + + + FEATURE ANIMATIONS + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Turn Animation (reframe moment) + Rotates 60deg per cycle, pulses core + + + + + + + + + + + + + + + + + + + + + + + + + + + + AI Thinking (Claude processing) + + + + COMPLETION STATES + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Success Burst (Turn complete, goal achieved) + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Breathing Logo (idle/splash) + + + + TRANSITIONS + + + + + + + + From + + + + + To + + Fade + slide up transition + + + + + + + + + + + + + + + + + + + + + + + + + + + + Fragment scatter/converge transition + + + All animations use SMIL for broad SVG compatibility — breathing, rotation, opacity, and transform animations + \ No newline at end of file diff --git a/initial mockups/assets/patterns-kaleidoscope.svg b/initial mockups/assets/patterns-kaleidoscope.svg new file mode 100644 index 0000000..5eab7f7 --- /dev/null +++ b/initial mockups/assets/patterns-kaleidoscope.svg @@ -0,0 +1,301 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + KALEIDOSCOPE PATTERNS + 7 pattern variants for cards, Gallery, hero displays — each uses 6-fold symmetry from the logo + + + FEATURE PATTERNS + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Turn Pattern + Amethyst blades + + + + + + + + + + + + + + + + + + + + + + + + + + + Mirror Pattern + Amber shards, bilateral + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Ritual Pattern + Emerald concentric rings + + + + COMPLEXITY VARIANTS + + + + + + + + + + + + + + + + + + + + + + Simple + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Complex + + + + + + + + + + + + + + + + + + + Thumbnail + + + + HERO VARIANT + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Hero Pattern — full prismatic 6-blade iris with edge shimmers, core glow, breathing animation + + + All patterns use 6-fold rotational symmetry, screen blend mode, and the soft-elegance crystalline visual language + \ No newline at end of file diff --git a/initial mockups/assets/preview-all-assets.html b/initial mockups/assets/preview-all-assets.html new file mode 100644 index 0000000..1c1e0e5 --- /dev/null +++ b/initial mockups/assets/preview-all-assets.html @@ -0,0 +1,186 @@ + + + + + +Kalei SVG Asset Library — Preview + + + + +

KALEI ASSET LIBRARY

+

All SVG assets for the Kalei platform, derived from the soft-elegance logo visual language. 12 files, 100+ elements.

+ +
+

Tab Bar Icons

+
5 navigation icons (Turn, Mirror, Lens, Gallery, You) in active + inactive states
+
icons-tab-bar.svg
+
+ +
+
+ +
+

Cognitive Distortion Icons

+
10 fragment type icons for Mirror feature detection
+
icons-distortions.svg
+
+ +
+
+ +
+

Action & UI Icons

+
30 icons for navigation, actions, status, and feature-specific use
+
icons-actions.svg
+
+ +
+
+ +
+

Fragment Icons & Highlights

+
The core ◇ fragment in 5 sizes, 8 color states, plus highlight effects
+
fragment-icons.svg
+
+ +
+
+ +
+

Decorative Shard Elements

+
Background auras, floating shards, dividers, corner accents, edge shimmers
+
decorative-shards.svg
+
+ +
+
+ +
+
+

Kaleidoscope Patterns

+
7 pattern variants for cards, Gallery, and hero displays
+
patterns-kaleidoscope.svg
+
+ +
+
+ +
+

Progress Indicators

+
Rings, bars, calendars, timers, counters
+
progress-indicators.svg
+
+ +
+
+
+ +
+

Evidence Wall

+
Tile shapes, mosaic compositions (early/mid/full), empty state
+
evidence-wall.svg
+
+ +
+
+ +
+

Loading & Animation States

+
Spinners, skeleton shimmers, Turn animation, AI thinking, success burst
+
loading-animations.svg
+
+ +
+
+ +
+

Device Chrome

+
Status bar, tab bar, nav header, keyboard, device frame, modal scrim, toast
+
device-chrome.svg
+
+ +
+
+ +
+

Spectrum Visualizations

+
The River, Your Glass, Turn Impact, Rhythm Detection, Growth Trajectory
+
spectrum-visualizations.svg
+
+ +
+
+ +
+ Kalei Asset Library — 12 SVG files, 100+ elements, 1 CSS design system +
+ + + \ No newline at end of file diff --git a/initial mockups/assets/progress-indicators.svg b/initial mockups/assets/progress-indicators.svg new file mode 100644 index 0000000..61200a1 --- /dev/null +++ b/initial mockups/assets/progress-indicators.svg @@ -0,0 +1,257 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + PROGRESS INDICATORS + Rings, bars, calendars, timers, counters — all with prismatic styling + + + PROGRESS RINGS + + + + + + + + + + + + + + + + 72% + COMPLETE + Large Ring (Lens progress) + + + + + + + + + 3/6 + STEPS + Small Ring (step counter) + + + + + + + + + + + + + + 100 + COMPLETE + Prismatic Ring (100% celebration) + + + + LINEAR INDICATORS + + + + + + + + + + + + + + + + + + + + Progress + 65% + Linear bar with shimmer sweep + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Step dots (Lens 6-step flow) + + + + STREAK AND RITUAL + + + + + + + MTW + TFSS + + + + + + + + + + + + + + + + + + + + + + + + 3 day streak + + Streak Calendar (weekly view) + + + + + + + + + + + + + + + + + + + + + + + + + + Ritual Bar (fragment-shaped steps) + + + + TIMER AND COUNTERS + + + + + + + + + + + 2:45 + Timer Ring (Rehearsal countdown) + + + + + + + + + + + + + + + 24 + EVIDENCE + + Evidence Counter (Evidence Wall) + + + All indicators use jewel tone gradients, glow filters, and animated transitions from the Kalei design system + \ No newline at end of file diff --git a/initial mockups/assets/spectrum-visualizations.svg b/initial mockups/assets/spectrum-visualizations.svg new file mode 100644 index 0000000..81f4878 --- /dev/null +++ b/initial mockups/assets/spectrum-visualizations.svg @@ -0,0 +1,261 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + SPECTRUM VISUALIZATIONS + 5 analytics views: The River, Your Glass, Turn Impact, Rhythm Detection, Growth Trajectory + + + THE RIVER + + + + + + + MonTueWed + ThuFriSatSun + + + + + + + + + + + + + + + + + + + + + The River — emotional flow over time, prismatic gradient band + + + + YOUR GLASS + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Catastrophizing + Black-White + Mind Reading + Fortune Telling + Personalization + Should Stmts + + + + + + TURN IMPACT + + + + + + Distress + + + + + Clarity + + + + + Hope + + + + + Before + + After + + Turn Impact — before/after comparison + + + + RHYTHM DETECTION + + + + + + + 6am9am12pm + 3pm6pm + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Morning Peak + + + + Afternoon Peak + + Rhythm Detection — engagement patterns over time of day, sized by intensity + + + + GROWTH TRAJECTORY + + + + + + + + + + JanFebMar + AprMayJun + + + + + + + + + + + + + + + + + + + + 10th Turn + + + + 30-day streak + + + Resilience Score + + + Growth Trajectory — resilience over months with milestone markers + All Spectrum visualizations use fragment-shaped data points, jewel tone gradients, and glow effects + \ No newline at end of file diff --git a/initial mockups/claude_implementation_instructions.md b/initial mockups/claude_implementation_instructions.md new file mode 100644 index 0000000..4b8812f --- /dev/null +++ b/initial mockups/claude_implementation_instructions.md @@ -0,0 +1,2135 @@ +# Kalei — Claude Code Implementation Instructions + +> **Purpose:** This document tells Claude Code everything it needs to know to build, modify, improve, and polish pixel-perfect interactive HTML mockups for every screen in the Kalei app. +> +> **For agent teams:** This is the single source of truth. Read this file completely before touching any screen. Follow the agent workflow in Section 2, the quality standards in Section 15, and the review protocol in Section 20. + +--- + +## 1. What You're Building + +You are building **76 interactive HTML mockup screens** for Kalei, a mobile mental wellness app (64 original + 12 Guide screens). Each screen is a standalone `.html` file that: + +- Renders at **390 × 844px** (iPhone 14 viewport) inside a rounded device frame +- Uses the shared `design-system.css` for all tokens, typography, components, and layout +- References SVG assets from the `assets/` folder for icons, patterns, decorations, and visualizations +- Includes micro-interactions and state transitions using CSS animations + minimal vanilla JS +- Can be viewed in any browser by opening the file directly (no build step, no server) +- Is **fully self-contained** — all SVGs are inlined or referenced from the local `assets/` folder. No external image URLs, no CDN dependencies for icons or illustrations. Only Google Fonts and the local `design-system.css` are external dependencies. + +**Output format:** Single-file HTML per screen. All CSS beyond `design-system.css` goes in a ` + + +
+ + +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ + +
+ + + + + + [Title] + +
+ + +
+ +
+ + +
+ + + + + + Turn + + + + + + Mirror + + + + + + + Lens + + + + + + + + + Gallery + + + + + + + You + +
+ +
+ + + + +``` + +### Template Rules + +1. **Tab bar** is only present on the 5 root tab screens and their immediate children (Turn Home, Mirror Home, Lens Dashboard, Gallery All Patterns, You Profile). Sub-screens (detail views, creation flows) use nav-header + back button instead, no tab bar. +2. **Nav header** is hidden on root tab screens (tab bar acts as navigation). Show it on all sub-screens with a back chevron and centered title. +3. **Status bar** is always present except on the Splash screen (Screen 1). +4. **Active tab** changes color per feature — set the correct `data-tab` attribute and `active` class. +5. **Screen content** has `flex: 1` and scrolls vertically. Use `screen-content centered` for splash/onboarding screens. +6. **CSS `` path** is `../../assets/design-system.css` for screens inside `screens/[feature]/` directories. + +--- + +## 7. SVG Asset Usage Guide + +### 7.1 How to Use SVGs in Mockups + +The SVG files are **reference sheets** — each contains multiple elements arranged on a canvas for visual cataloging. You should **not embed the entire SVG file**. Instead: + +**Option A: Inline the specific SVG element** (preferred for icons and small elements) +```html + + + + + + + + + + + +``` + +**Option B: CSS recreation** (preferred for backgrounds, auras, decorations) +```css +.breathing-aura { + position: absolute; + width: 200px; + height: 200px; + border-radius: 50%; + background: radial-gradient(circle, rgba(139,92,246,0.2), transparent 70%); + filter: blur(40px); + animation: breathing 6s ease-in-out infinite; +} +``` + +**Option C: Use `` or `` for complex patterns** (kaleidoscope hero, evidence wall mosaic) +```html + + +``` + +**IMPORTANT:** Option C is the only acceptable use of external file references. For all icons, fragments, tab bar icons, and UI elements, use Option A (inline SVG). This ensures screens work offline and have no broken image dependencies. + +### 7.2 SVG Gradient ID Conflicts + +When inlining multiple SVGs on the same page, **gradient IDs must be unique**. If two SVGs both use `id="gradient1"`, only the first definition will be used. Solution: prefix gradient IDs with the element context: + +```html + + + + +``` + +### 7.3 Asset → Screen Mapping + +| SVG File | Used In Screens | +|----------|----------------| +| `icons-tab-bar.svg` | All tab bar screens (reference for inline SVGs) | +| `icons-distortions.svg` | Mirror Fragment Detail (#18), Mirror Reflection (#19), Spectrum (#50–57) | +| `icons-actions.svg` | Every screen — navigation, actions, status indicators | +| `fragment-icons.svg` | Turn Results (#13), Mirror Highlight (#17), Evidence Wall (#39–43) | +| `decorative-shards.svg` | Onboarding (#2–9), Turn Home (#10), splash backgrounds | +| `patterns-kaleidoscope.svg` | Splash (#1), Welcome (#2), Turn Animation (#12), Gallery Detail (#33), Pattern Share (#61) | +| `progress-indicators.svg` | Lens Dashboard (#20), Ritual Streak (#49), You Stats (#36) | +| `evidence-wall.svg` | Evidence Wall screens (#39–43) | +| `loading-animations.svg` | System states, Turn Animation (#12), AI Thinking states | +| `device-chrome.svg` | Reference for status bar, tab bar, nav header (already in template) | +| `spectrum-visualizations.svg` | Spectrum screens (#50–57) | + +### 7.4 The Fragment ◇ — Universal Element + +The diamond fragment `◇` appears everywhere. Build it as a reusable inline SVG: + +```html + + + + + + + + + + + + + + + + + +``` + +Color variants — swap the gradient stops: +- **Amethyst:** `#C4B5FD` → `#7C3AED` (Turn, primary) +- **Amber:** `#FDE68A` → `#D97706` (Mirror, detected fragments) +- **Emerald:** `#6EE7B7` → `#059669` (Lens, success) +- **Sapphire:** `#93C5FD` → `#2563EB` (Gallery, info) +- **Rose:** `#F9A8D4` → `#DB2777` (social) +- **Ruby:** `#FCA5A5` → `#DC2626` (error) + +--- + +## 8. Component Patterns + +### 8.1 Fragment Highlight (Mirror Feature) + +When AI detects a cognitive distortion in journal text, that text gets an amber underline highlight with a pulsing fragment icon: + +```html +I always mess everything up + + + + + + +``` + +### 8.2 Reframe Block (Turn Results) + +Three perspectives shown after a Turn: + +```html +
+
Perspective Shift
+
What if "messing up" is actually how you learn what works?
+
+
+
Evidence Check
+
Think of three recent things you handled well.
+
+
+
Action Step
+
Pick one small win from today and write it down tonight.
+
+``` + +### 8.3 Chat Bubbles (Mirror Session) + +```html +
+ I've been feeling really overwhelmed at work lately. Everything feels like it's piling up. +
+
+ It sounds like you're carrying a lot right now. Can you tell me more about what feels most overwhelming? +
+``` + +### 8.4 Card with Kaleidoscope Pattern + +```html +
+
+ + + + +
+
+
My first reframe
+
Feb 21, 2026 • 3 perspectives
+
+
+``` + +### 8.5 Progress Ring + +```html +
+ + + + + 72% + Complete +
+``` + +### 8.6 Evidence Wall Tile + +```html +
+ + + + Goal Met +
+``` + +### 8.7 Toast Notifications + +```html + +
+ + + + Turn saved +
+``` + +### 8.8 Buttons (Design System Reference) + +| Type | Background | Text | Height | Radius | Use | +|------|-----------|------|--------|--------|-----| +| `.btn-primary` | `--amethyst` | `--pure-light` | 52px | 12px | Primary CTAs | +| `.btn-secondary` | `--deep-glass` + 1px `--twilight` border | `--soft-light` | 44px | 10px | Secondary actions | +| `.btn-ghost` | Transparent | `--amethyst` | Auto | None | Tertiary, dismiss | +| `.btn-destructive` | `--ruby` at 15% opacity + 1px `--ruby` 30% border | `--ruby` | 44px | 10px | Delete only | + +**Feature-colored primaries:** When a CTA belongs to a specific feature (e.g., "Start Rehearsal" on Lens), use that feature's color instead of amethyst: +- Lens CTAs: `background: var(--emerald)` +- Mirror CTAs: `background: var(--amber)` +- Gallery CTAs: `background: var(--sapphire)` + +### 8.9 Input Fields + +- Background: `var(--deep-glass)` +- Border: `1px solid var(--twilight)`, transitions to `1px solid var(--amethyst)` on focus +- Text: `var(--pure-light)`, `.body-lg` token +- Placeholder: `var(--dim-light)` +- Height: 48px (single line), auto-grow for multi-line +- Corner radius: 10px +- Focus glow: `box-shadow: 0 0 0 3px rgba(139,92,246,0.15)` + +### 8.10 Cards + +- Background: `var(--kalei-navy)` +- Border: `1px solid var(--twilight)` (optional) +- Corner radius: 16px +- Padding: 16px standard, 12px compact +- **No traditional shadows** — Kalei uses borders and background shifts for depth +- Pressed/hover state: background shifts to `var(--deep-glass)` + +### 8.11 Chips & Tags + +- Height: 32px +- Corner radius: 16px (full pill) +- Background: `var(--deep-glass)` +- Text: `var(--soft-light)`, `.body-sm` token +- Fragment type chips: Amber text on Amber at 15% opacity background +- Selection chips: Amethyst border when selected + +### 8.12 Bottom Sheet / Modal + +- Background: `var(--kalei-navy)` +- Corner radius: 20px (top corners only) +- Grab handle: 36×5px pill in `var(--twilight)`, centered, 8px from top +- Backdrop: `var(--void)` at 60% opacity +- Max height: 70% of screen + +--- + +## 9. Interaction Patterns + +### 9.1 The Turn Animation Sequence + +The signature moment. When a user submits a thought for reframing: + +1. **Collapse** (0.3s): Input text compresses into a single diamond fragment at center +2. **Multiply** (0.4s): One fragment splits into 3, each drifting to a position +3. **Crystallize** (0.5s): Each fragment rotates 60° and settles into its reframe block position +4. **Settle** (0.3s): Reframe text fades in below each fragment + +Implement with CSS `@keyframes` and `animation-delay` staggering: + +```css +@keyframes turnCollapse { + 0% { opacity: 1; transform: scale(1); } + 100% { opacity: 0; transform: scale(0.3) translateY(-50px); } +} +@keyframes turnMultiply { + 0% { opacity: 0; transform: scale(0.3); } + 50% { opacity: 1; transform: scale(1.2); } + 100% { opacity: 1; transform: scale(1) translateX(var(--offset-x)) translateY(var(--offset-y)); } +} +@keyframes turnSettle { + from { opacity: 0; transform: translateY(10px); } + to { opacity: 1; transform: translateY(0); } +} +``` + +### 9.2 Fragment Detection Animation (Mirror) + +When AI detects a cognitive distortion mid-session: + +1. Text gets amber underline (grows from left to right, 0.4s) +2. Tiny fragment ◇ pulses into existence beside the text +3. A subtle amber glow radiates from the highlighted text +4. Fragment detail card slides up as a half-sheet + +### 9.3 Kaleidoscope Pattern Generation + +For Turn results and Gallery cards, generate unique-looking patterns: + +```html + + + + + + + + + + + + + + + + + + + +``` + +Vary patterns per screen by changing: blade count (3 or 6), blade length, gradient colors, rotation offset, core glow size. + +### 9.4 Breathing Aura (Background Decoration) + +Place behind hero content on onboarding and Turn screens: + +```css +.screen-aura { + position: absolute; + top: 30%; + left: 50%; + transform: translate(-50%, -50%); + width: 300px; + height: 300px; + border-radius: 50%; + background: radial-gradient(circle, rgba(139,92,246,0.15) 0%, transparent 70%); + filter: blur(60px); + animation: breathing 6s ease-in-out infinite; + pointer-events: none; + z-index: 0; +} +``` + +--- + +## 10. The 10 Cognitive Distortions + +These appear in Mirror as detected "fragments." Each has an icon, color tint, and label: + +| # | Distortion | Icon Concept | Detection Example | +|---|-----------|--------------|-------------------| +| 1 | Catastrophizing | Shattered diamond with explosion lines | "Everything is going to fall apart" | +| 2 | Black-and-White | Half-filled diamond (split) | "I always fail" / "It's never good enough" | +| 3 | Mind Reading | Diamond with eye inside | "They probably think I'm stupid" | +| 4 | Fortune Telling | Diamond with spiral/clock | "This will definitely go wrong" | +| 5 | Personalization | Diamond with arrow pointing inward | "It's all my fault" | +| 6 | Discounting Positives | Diamond with minus/strikethrough | "That doesn't count" | +| 7 | Emotional Reasoning | Diamond with wave/heart | "I feel it, so it must be true" | +| 8 | Should Statements | Diamond with gavel/ruler | "I should be better by now" | +| 9 | Labeling | Diamond with tag | "I'm such a failure" | +| 10 | Overgeneralization | Diamond with infinite loop | "This always happens to me" | + +All distortion icons use **Amber** as their base color since they're detected in Mirror. + +--- + +## 11. Screen-by-Screen Build Specifications + +### Onboarding (Screens 1–9) → `screens/onboarding/` + +**Screen 1: `01-splash.html`** +- No status bar, no nav, no tab bar +- Full device-frame is #050508 void +- Centered: breathing kaleidoscope logo (from `soft-elegance-final.svg` simplified — 6 blades, core glow, slow rotation) +- Below logo: "Kalei" in Space Grotesk 32px, #E2E8F0 +- Animation: logo fades in (0.5s), breathes for 1.5s, auto-transitions (add "tap to continue" fallback) + +**Screen 2: `02-welcome.html`** +- Status bar visible +- Centered layout (`.screen-content.centered`) +- Hero: 6-blade prismatic kaleidoscope pattern (large, ~200px), breathing animation +- Below: "Same pieces." line 1, "New angle." line 2 — Space Grotesk display-lg +- Subtle breathing aura behind pattern (amethyst tint) +- CTA: "See how it works" — `.btn-primary` full width at bottom +- No tab bar, no nav header + +**Screen 3: `03-fragment-intro.html`** +- Single amber fragment ◇ centered, pulsing with glow +- Copy: "Your thoughts are like pieces of glass in a kaleidoscope." +- Tap interaction: fragment pulses larger, then copy continues: "Sometimes you see sharp edges. Sometimes beautiful patterns." +- CTA: "Next" at bottom + +**Screen 4: `04-turn-demo.html`** +- Pre-filled thought: "I always mess everything up" in a text card +- Auto-animated Turn sequence plays after 1s delay +- Shows the collapse → multiply → crystallize → settle animation +- 3 reframe blocks appear with sample perspectives +- CTA: "That's the Turn" → next screen + +**Screen 5: `05-style-selection.html`** +- Heading: "Choose your coaching style" +- 4 radio options using `.radio-option`: + - Stoic Sage (Sapphire) — "Clear-eyed perspective" + - Compassionate Friend (Rose) — "Gentle understanding" + - Pragmatic Coach (Emerald) — "Practical next steps" + - Growth Catalyst (Amber) — "Opportunity in everything" +- Each has a small icon (inline SVG fragment in the matching color) +- CTA: "Continue" — enabled when one is selected + +**Screen 6: `06-notifications.html`** +- Centered layout +- Icon: bell with fragment accent +- Heading: "Stay on track" +- Body: "Gentle reminders to check in with yourself" +- Two buttons: "Allow Notifications" (primary), "Not now" (ghost) + +**Screen 7: `07-account-creation.html`** +- Apple Sign In button (full width, dark with Apple logo) +- Google Sign In button (full width, outlined) +- Divider with "or" +- Email input + Password input +- "Create Account" primary button +- "Already have an account? Sign in" ghost link + +**Screen 8: `08-first-turn.html`** +- Heading: "What's on your mind?" +- Large textarea with placeholder: "Type a thought that's been bothering you..." +- Fragment hint: small dim text "The Turn will show you new angles" +- Submit button: "Turn the kaleidoscope" (amethyst primary) +- Decorative: subtle amethyst breathing aura behind textarea + +**Screen 9: `09-welcome-complete.html`** +- Centered layout +- Personalized kaleidoscope pattern (using their coaching style color) +- Heading: "You're ready" +- Subtext: "Your kaleidoscope is set. Let's find some new angles." +- CTA: "Enter Kalei" — transitions to Turn Home + +--- + +### Turn Tab (Screens 10–14) → `screens/turn/` + +**Screen 10: `10-turn-home.html`** +- Tab bar with Turn active (amethyst) +- No nav header (root tab screen) +- Greeting: "Good morning, [Name]" — heading class +- Subtext: "What's weighing on you?" — body, dim-light +- Large textarea card with rounded corners, deep-glass bg +- Placeholder: "Something happened today..." +- Below textarea: recent Turn history cards (2–3 sample cards with mini kaleidoscope patterns) +- Section header: "RECENT TURNS" with "See all" action link +- Floating action: "Turn the kaleidoscope" button at bottom (above tab bar) +- Breathing aura behind greeting area + +**Screen 11: `11-turn-input-active.html`** +- Same as Turn Home but textarea is focused (amethyst border glow) +- Text typed: "I completely bombed my presentation today and everyone saw" +- Character count in bottom-right of textarea +- Submit button fully visible and active +- Keyboard visible (simple CSS representation or just reduced content area) + +**Screen 12: `12-turn-animation.html`** +- The signature Turn animation playing +- Input text visible at top, then collapses +- 3 fragments emerge and drift to positions +- This is the transition state between input and results +- Background: subtle prismatic shimmer + +**Screen 13: `13-turn-results.html`** +- Nav header: "Your Turn" with back chevron +- Original thought in a dim card at top: "I completely bombed my presentation..." +- Below: 3 reframe blocks (amethyst, sapphire, emerald) with AI-generated perspectives +- Detected distortions: chips showing "Catastrophizing" and "Overgeneralization" in amber +- Actions row: Save (bookmark icon), Share (share icon), Try Another (refresh icon) +- Kaleidoscope pattern unique to this Turn between the thought and reframes +- No tab bar (sub-screen) + +**Screen 14: `14-turn-history.html`** +- Nav header: "Turn History" with back chevron +- List of Turn cards, each showing: + - Mini kaleidoscope thumbnail (left) + - First line of original thought (truncated) + - Date + number of perspectives + - Detected distortion chips +- Filter chips at top: All, This Week, Saved +- No tab bar + +--- + +### Mirror Tab (Screens 15–19) → `screens/mirror/` + +**Screen 15: `15-mirror-home.html`** +- Tab bar with Mirror active (amber) +- Greeting area with amber accent +- "Start a session" primary card — large, with hexagonal Mirror icon +- Streak indicator: "3 days" with amber flame +- Recent sessions list (2–3 cards showing date, duration, fragment count) +- Section: "YOUR FRAGMENTS" — grid of recent detected distortion chips with counts + +**Screen 16: `16-mirror-session.html`** +- Nav header: "Mirror Session" with close (X) button on right +- Chat bubble interface +- User messages (right-aligned, amethyst-tinted bg) +- AI responses (left-aligned, kalei-navy bg) +- Input accessory bar at bottom with text field + send button +- 3–4 exchanges shown +- No tab bar (full-screen session) + +**Screen 17: `17-mirror-fragment-highlight.html`** +- Same as active session but with a detected fragment +- One user message has amber `.fragment-highlight` underline on a phrase +- Tiny amber fragment ◇ pulses beside the highlighted text +- Amber glow radiates from the highlight +- Hint text: "Fragment detected" in amber label below the message + +**Screen 18: `18-mirror-fragment-detail.html`** +- Half-sheet modal (`.modal-overlay` + `.modal-sheet`) +- Behind: the chat session dimmed by scrim +- Sheet content: + - Grab handle + - Distortion name: "Catastrophizing" in amber heading + - Icon from `icons-distortions.svg` (inline) + - Highlighted text quoted + - Explanation: 1–2 sentences about this distortion + - "Turn this thought" button (amethyst) — links to Turn with pre-filled text + - "Dismiss" ghost button + +**Screen 19: `19-mirror-reflection.html`** +- Nav header: "Session Reflection" +- Session summary card: + - Duration: "12 minutes" + - Words written: "847" + - Fragments detected: 3 (with distortion chips) +- Mood check: "How are you feeling now?" with 5 emoji-like options (abstract geometric, not actual emoji) +- Key themes identified (AI-generated tags) +- "Save Session" primary button +- "Start a Turn" secondary button + +--- + +### Lens Tab (Screens 20–30) → `screens/lens/` + +**Screen 20: `20-lens-dashboard.html`** +- Tab bar with Lens active (emerald) +- Heading: "Your Lens" in emerald +- Active goals list (2–3 goal cards): + - Progress ring (left) showing completion % + - Goal title + next action step + - Days remaining chip +- "Add New Goal" button (emerald primary) +- Section: "DAILY AFFIRMATION" — card with today's auto-generated affirmation +- Section: "REHEARSALS" — upcoming/recent rehearsal sessions + +**Screens 21–26: `21-lens-create-step1.html` through `26-lens-create-step6.html`** +- 6-step goal creation wizard +- Step progress dots at top (`.step-progress`) +- Nav header: "New Goal" with step indicator +- **Step 1 — Name:** "What do you want to achieve?" + text input +- **Step 2 — Why:** "Why does this matter to you?" + textarea (emotional driver) +- **Step 3 — Obstacles:** "What might get in the way?" + add multiple obstacle chips +- **Step 4 — If-Then Plans:** For each obstacle, create an if-then implementation intention +- **Step 5 — Milestones:** Break goal into 3–5 milestones with target dates +- **Step 6 — Visualization:** "Close your eyes and imagine achieving this" — guided prompt + "Save Goal" CTA +- Each step: emerald accent, previous/next buttons + +**Screen 27: `27-lens-goal-detail.html`** +- Nav header: goal title +- Large progress ring (emerald) +- Milestone checklist with completion states +- If-Then plans listed +- "Start Rehearsal" button (emerald) +- "Log Progress" button (secondary) + +**Screen 28: `28-lens-affirmation.html`** +- Centered, full-screen card feel +- Today's AI-generated affirmation in display-md +- Decorative: emerald breathing aura behind text +- Mini kaleidoscope with emerald tint +- "Reflect on this" button → opens Mirror with affirmation as prompt + +**Screens 29–30: `29-rehearsal-session.html`, `30-rehearsal-complete.html`** +- **Session:** Guided visualization interface + - Soft emerald background glow + - Step-by-step prompts appearing one at a time with fade-in + - Timer ring showing session progress + - "I can see it" / "Next" progression + - Breathing guide animation (expanding/contracting circle) +- **Complete:** Session summary + - Vividness rating (1–5 stars or fragments) + - "How real did it feel?" slider + - Session added to Evidence Wall notification + +--- + +### Gallery Tab (Screens 31–34) → `screens/gallery/` + +**Screen 31: `31-gallery-all.html`** +- Tab bar with Gallery active (sapphire) +- Toggle: "Patterns" / "Keepsakes" at top +- Grid of pattern cards (2 columns): + - Each card: mini kaleidoscope visual, thought preview, date, distortion chips + - Sapphire accent on active/selected +- Sorting: "Recent" / "Most Reframed" chips + +**Screen 32: `32-gallery-keepsakes.html`** +- Same layout but showing saved/bookmarked Turns +- Each card: kaleidoscope pattern, saved reframe text, source thought (dim) +- Heart/bookmark icon indicating saved state + +**Screen 33: `33-gallery-detail.html`** +- Nav header: "Pattern" with back + share action +- Large kaleidoscope pattern visualization +- Original thought +- All 3 reframe perspectives +- Detected distortions with explanations +- "Turn again" button (get fresh perspectives) +- Metadata: date, coaching style used + +**Screen 34: `34-gallery-search.html`** +- Search input at top (sapphire focus border) +- Filter chips: distortion types, date ranges, features +- Results list updating as filters change + +--- + +### You Tab (Screens 35–43) → `screens/you/` + +**Screen 35: `35-you-profile.html`** +- Tab bar with You active (soft light) +- Avatar circle (initial or placeholder) +- Name, member since date +- Stats row: Turns taken, Mirror sessions, Active goals +- Quick links: Settings, Subscription, Data & Privacy +- Section: "EVIDENCE WALL" — preview mosaic (link to full view) +- Section: "SPECTRUM" — preview card (Phase 2, Prism badge) + +**Screen 36: `36-you-stats.html`** +- Nav header: "Your Stats" +- Stat blocks: Total Turns, Mirror Sessions, Goals Completed, Streak Days +- Bar chart: Turns per week (simple CSS bars) +- Top distortions: ranked list with amber bars showing frequency +- Most used feature breakdown + +**Screen 37: `37-you-settings.html`** +- Nav header: "Settings" +- Sections with `.card-action` items: + - Profile: Edit name, coaching style + - Notifications: link to #62 + - Appearance: (future: themes) + - Data & Privacy: Export (#63), Delete Account (#64) + - About: Version, Terms, Privacy Policy + +**Screen 38: `38-you-subscription.html`** +- Nav header: "Subscription" +- Current plan card (Free or Prism) +- If Free: comparison table showing Free vs Prism features +- Prism pricing: "$7.99/month" with prismatic text gradient +- Feature bullets for Prism: Unlimited turns, Mirror sessions, Spectrum access, Priority AI +- CTA: "Upgrade to Prism" (prismatic gradient button) + +**Screens 39–43: Evidence Wall** (See Section 12 below for detailed specs) + +--- + +### Ritual (Screens 44–49) → `screens/ritual/` + +**Screen 44: `44-ritual-templates.html`** +- Nav header: "Choose Your Ritual" with back +- 3 ritual template cards: + - **Morning Clarity** (Amethyst): Mirror reflection → Turn reframe → Lens affirmation + - **Evening Wind-Down** (Sapphire): Mirror journal → Turn gratitude → Lens review + - **Quick Reset** (Emerald): Turn single thought → Mirror check-in (2 min) +- Each card shows: name, duration, steps preview, accent color + +**Screens 45–47: `45-ritual-morning.html`, `46-ritual-evening.html`, `47-ritual-quick.html`** +- Active ritual flow +- Step progress at top showing current step +- Current step content fills the screen: + - Mirror step: simplified journaling interface + - Turn step: quick reframe input + - Lens step: affirmation display or goal check-in +- "Next Step" button at bottom +- Timer running in header + +**Screen 48: `48-ritual-complete.html`** +- Celebration screen +- Prismatic kaleidoscope animation (success burst) +- "Ritual Complete" heading +- Stats: time taken, steps completed, streak count +- Evidence Wall tile preview: "New tile earned!" +- CTA: "Done" returns to Turn Home + +**Screen 49: `49-ritual-streak.html`** +- Nav header: "Ritual Streak" +- Calendar view (week by week) with amber-filled completed days +- Current streak count (large display number) +- Longest streak record +- Heat map of ritual completion times + +--- + +### Spectrum (Screens 50–57) → `screens/spectrum/` + +**Screen 50: `50-spectrum-dashboard.html`** +- Nav header: "Spectrum" with Prism badge +- 5 preview cards linking to each visualization: + - The River (prismatic flowing band) + - Your Glass (radar chart thumbnail) + - Turn Impact (before/after bars) + - Rhythm Detection (bubble chart) + - Growth Trajectory (line chart) +- Time range selector: Week / Month / All Time +- Overall insight card with AI-generated summary + +**Screens 51–55:** Each is a full-screen visualization detail +- **51: `51-spectrum-river.html`** — Flowing prismatic band showing emotional patterns over time, with fragment data points +- **52: `52-spectrum-glass.html`** — Radar/spider chart showing balance across features +- **53: `53-spectrum-impact.html`** — Before/after bar pairs showing Turn effectiveness. Ruby (before) → Emerald (after) +- **54: `54-spectrum-rhythm.html`** — Time-of-day bubble chart showing when user is most active/reflective +- **55: `55-spectrum-growth.html`** — Line chart with fragment data points and milestone markers + +**Screens 56–57: Summaries** +- **56: `56-spectrum-weekly.html`** — AI-generated weekly summary with key metrics, top distortions, recommended actions +- **57: `57-spectrum-monthly.html`** — Deeper monthly analysis with trend arrows, comparison to previous month, growth areas + +--- + +### Modals & System (Screens 58–64) → `screens/modals/` and `screens/system-states/` + +**Screen 58: `58-upgrade-modal.html`** +- `.modal-overlay.centered` + `.modal-card` +- Prismatic gradient border on card +- "Unlock Kalei Prism" heading +- Feature preview (3 key benefits) +- Price: "$7.99/month" +- "Start Free Trial" primary button +- "Maybe Later" ghost button + +**Screen 59: `59-rate-limit.html`** +- Toast or inline card showing: "You've used your free turns for today" +- Upgrade CTA +- Timer showing when limit resets + +**Screen 60: `60-crisis-response.html`** +- Full-screen safety response +- Ruby accent throughout +- "We're here for you" heading +- Crisis hotline numbers (988 Suicide & Crisis Lifeline, Crisis Text Line: text HOME to 741741) +- "Talk to someone now" button (ruby primary) +- "I'm okay, continue" secondary option +- Breathing exercise link + +**Screen 61: `61-pattern-share.html`** +- Share sheet modal +- Pattern card preview (how it'll look when shared) +- Share targets: Copy Link, Messages, More... +- Generated image: kaleidoscope pattern + thought + app branding + +**Screen 62: `62-notification-settings.html`** +- Nav header: "Notifications" +- Toggle rows for each notification type: + - Daily Ritual Reminder + - Mirror Check-in + - Weekly Spectrum Summary + - Streak Alerts + - Goal Check-In Reminders (Guide) + - Daily Attention Prompts (Guide) + - Weekly Pulse (Guide) +- Time picker for reminder times + +**Screen 63: `63-data-export.html`** +- Nav header: "Export Your Data" +- Explanation of what gets exported +- Format options: JSON, PDF summary +- "Export Data" primary button +- Processing state with loading animation + +**Screen 64: `64-account-deletion.html`** +- Nav header: "Delete Account" +- Warning card (ruby border) +- Explanation of what gets deleted (irreversible) +- Confirmation text input: "Type DELETE to confirm" +- "Delete My Account" button (ruby, disabled until confirmed) +- "Cancel" ghost button + +--- + +## 12. Evidence Wall — Detailed Build Spec + +The Evidence Wall is Kalei's mastery tracking mosaic. Tiles are earned through activities and form a growing visual tapestry. + +### Tile Types + +| Type | Shape | Earned From | Color | +|------|-------|------------|-------| +| Diamond | ◇ | Completing a Turn | Amethyst | +| Hexagon | ⬡ | Mirror session | Amber | +| Circle | ● | Lens goal milestone | Emerald | +| Rectangle | ▭ | Ritual completion | Sapphire | +| Triangle | △ | Streak achievement | Rose | + +### States + +- **Screen 39 (Empty):** Ghost tile outlines with dashed borders, CTA "Complete your first Turn to earn a tile" +- **Screen 40 (Early, 3–5 tiles):** Tiles placed with gaps, faint connection lines between them +- **Screen 41 (Mid, 10–15 tiles):** Denser arrangement, connection web forming, pattern emerging +- **Screen 42 (Full, 20+ tiles):** Rich mosaic with glowing connections, celebration state +- **Screen 43 (Tile Detail):** Tap a tile → half-sheet showing: tile type, date earned, source activity, related thought/goal + +### Layout Algorithm (CSS Grid) + +```css +.evidence-grid { + display: grid; + grid-template-columns: repeat(4, 1fr); + gap: 8px; + padding: 16px; +} +.evidence-tile { + aspect-ratio: 1; + border-radius: 12px; + display: flex; + align-items: center; + justify-content: center; + border: 1px solid; + position: relative; +} +/* Some tiles span 2 columns or rows for visual interest */ +.evidence-tile.wide { grid-column: span 2; aspect-ratio: 2/1; } +.evidence-tile.tall { grid-row: span 2; aspect-ratio: 1/2; } +``` + +--- + +## 13. The Guide — Active Coaching Layer Build Spec + +The Guide is an intelligence layer that surfaces across all features through cards, conversations, and flows. It has its own screen folder (`screens/guide/`) plus enhancements to existing screens (Turn Results and Mirror Reflection). + +### Guide Visual Identity + +All Guide surfaces share a distinctive **prismatic gradient border** — a thin 1px border that cycles through all jewel tones (amethyst → sapphire → emerald → amber). This signals "the Guide is connecting something" and distinguishes it from feature-specific UI. + +```css +.guide-border { + border: 1px solid transparent; + background-clip: padding-box; + position: relative; +} +.guide-border::before { + content: ''; + position: absolute; + inset: -1px; + border-radius: inherit; + background: linear-gradient(135deg, var(--amethyst), var(--sapphire), var(--emerald), var(--amber)); + z-index: -1; +} +``` + +Guide icon: faceted diamond ◇ with a subtle directional pulse animation. + +--- + +### Guide Screens (65–76) → `screens/guide/` + +**Screen 65: `65-guide-checkin-conversation.html`** +- Shows within Lens goal detail context (include goal header at top) +- Chat interface below: Guide messages in cards with prismatic border, user messages in dark bubbles +- Guide opens with evidence-first message: "You completed X of Y planned sessions. That's Z% follow-through." +- Then asks about specific obstacle/milestone +- User response bubble (mock text) +- Guide follows up with if-then plan review and adjustment suggestion +- Closes with Evidence Wall proof point +- At bottom: text input area with send button +- Link to "Past check-ins" history + +**Screen 66: `66-guide-checkin-summary.html`** +- Nav header: "Check-In Summary" with back arrow +- Summary card with prismatic border: + - What was reviewed (goal name, time period) + - Plan adjustments made (if-then plan old → new, amber highlight on changes) + - Evidence highlighted (2-3 proof points with jewel-tone accent dots) + - Next check-in date +- Footer: "Saved to your coaching history" + +**Screen 67: `67-guide-bridge-discovery.html`** +- Shows the Turn Home screen as base (screen 10 layout) +- At top (below nav, above normal content): half-height bridge card +- Prismatic gradient border +- Header text: "◇ Something keeps coming up" +- Body: "Work has been on your mind — 4 Mirror sessions and 2 Turns this week. Want to focus that energy?" (with "4 Mirror sessions" and "2 Turns" in amber bold) +- CTAs: "Open Lens" (emerald primary) + "Just noticing" (ghost) +- The card should feel dismissible (X in top-right or swipe hint) + +**Screen 68: `68-guide-bridge-reinforcement.html`** +- Shows the Lens Dashboard as base (screen 20 layout) +- At top: half-height bridge card with prismatic border +- Header: "◇ This connects to something you're building" +- Body references user's Turns linking to active goal: "Your last 2 Turns were about public speaking anxiety. Your Lens goal 'Present with confidence' has a Rehearsal ready." +- CTAs: "Start Rehearsal" (emerald primary) + "Not now" (ghost) + +**Screen 69: `69-guide-bridge-integration.html`** +- Shows the Mirror Session screen as base (screen 16 layout — end of session) +- Integration bridge card appears after last message +- Prismatic border +- Header: "◇ You've seen this differently before" +- Shows quoted keepsake: *"One rough meeting doesn't define my skills"* (sapphire italic) +- Below: current session quote that contradicts it (amber italic) +- Body: "Both views are real. Which one has more evidence?" +- CTAs: "See your Evidence Wall" (amethyst primary) + "Continue writing" (ghost) + +**Screen 70: `70-guide-attention-prompt.html`** +- Shows Lens Dashboard as base (screen 20 layout) +- Below active goals, a card with emerald accent border: +- Header: "Today's Focus: Notice" +- Body: "Today, notice one moment where you feel physically energized — even briefly. Walking up stairs easily, finishing a task with energy left. Just notice." +- Footer (dimmed): "For your goal: Run a 5K without stopping" +- CTA: "Got it" (emerald primary) +- Below CTA (initially hidden, revealed later in day): "Log a moment" (secondary) + +**Screen 71: `71-guide-moment-log.html`** +- Nav header: "Log a Moment" with back arrow +- Reminder card: "Today's prompt was: Notice one moment of physical energy" +- Text input area (multiline, 3 rows) +- Below: mock logged entry: "After lunch I felt like taking the stairs instead of the elevator." +- Confirmation card: "That's evidence. Your body is changing and you're starting to notice. Added to your Evidence Wall." +- New Evidence Wall tile preview (emerald hexagon glow animation) + +**Screen 72: `72-guide-evidence-mirror.html`** +- Shows Mirror Reflection screen as base (screen 19 layout) +- Below normal reflection content: additional card with prismatic border +- Header: "◇ Here's what I've seen" +- Body: "You said you're not a follow-through person. Your evidence says differently:" +- 3 numbered proof points: + 1. "18 of 22 planned training sessions completed (82%)" — emerald dot + 2. "14-day Mirror streak — active right now" — amber dot + 3. "All 5 micro-actions for your reading goal completed last month" — sapphire dot +- CTA: "See your full Evidence Wall" (amethyst primary) + Dismiss (ghost) + +**Screen 73: `73-guide-evidence-turn.html`** +- Shows Turn Results screen as base (screen 13 layout) +- Below the 3 reframe cards, above action buttons: evidence intervention card +- Prismatic border +- Header: "◇ Here's what I've seen" +- Body: "This thought — doubting your capability — has come up before. Last time you Turned it, you saved this:" (shows quoted keepsake) +- Below: "Since then, you've completed 4 of 5 planned actions." +- No explicit CTA — integrates naturally into the Turn results flow + +**Screen 74: `74-guide-pulse-report.html`** +- Full-screen flow (no tab bar — immersive like Ritual) +- Step indicator: "Step 1 of 3" at top +- Header: "Your Weekly Pulse" +- Subheader: "How did this week feel?" +- 5-point fragment scale (horizontal row of SVG diamonds): + - Each at different opacity/glow level (dim cracked → brilliant faceted) + - Labels below each: "Rough" / "Harder than usual" / "Steady" / "Good momentum" / "Breakthrough week" + - Third one (Steady) shown as selected with amber glow +- Below: optional write-in text field: "If you want to say more..." +- CTA: "Next" at bottom + +**Screen 75: `75-guide-pulse-read.html`** +- Full-screen flow continuation (Step 2 of 3) +- Header: "Here's what I noticed this week" +- 4-5 observation items, each with jewel-tone accent dot: + - "4 Turns — all work-related. That's a theme." (amethyst dot) + - "Mirror sessions showed increasing agency through the week" (amber dot) + - "3 of 4 planned actions completed on your 5K goal" (emerald dot) + - "Catastrophizing frequency dropped for the second week in a row" (sapphire dot) +- Highlighted callout card (subtle amber background): + - "You said this was a rough week, but your data shows progress on two fronts. Sometimes the feeling lags behind the evidence." +- CTA: "Next" at bottom + +**Screen 76: `76-guide-pulse-focus.html`** +- Full-screen flow completion (Step 3 of 3) +- Header: "For next week" +- 2-3 suggestion cards (each with emerald accent): + - "Do a Rehearsal for your 5K — you haven't done one in 10 days" (Lens icon) + - "Your Mirror streak is at 14 days — keep it going" (Mirror icon) + - "Your rainy-day if-then plan hasn't been tested yet" (Turn icon) +- CTAs: "Sounds good" (emerald primary) + "Adjust" (ghost) +- Completion state: "Pulse complete. See you next week." + subtle prismatic flash + +--- + +### Enhanced Existing Screens (Turn Results + Mirror Reflection) + +**Screen 13 Enhancement (Turn Results):** + +After the 3 reframe pattern cards and before action buttons, add two new elements: + +1. **If-Then Micro-Action Card:** + - Emerald accent border + - Header: "◇ Make it real" + - Format: "If [situation from the thought], then I will [specific action]" + - CTA: "Save to Lens" (emerald) + "Skip" (ghost) + +2. **Goal Connection Card** (conditional — only shows when Turn topic maps to active goal): + - Small inline card, no border (just text) + - "This connects to your goal: [goal title]" + - CTA: "Check in on this goal" (text link) + +**Screen 19 Enhancement (Mirror Reflection):** + +After existing reflection content (themes, fragments, patterns, insight), add: + +**"The Guide noticed..." section:** +- Prismatic-bordered card +- Header: "◇ The Guide noticed..." +- 1-2 cross-feature observations (e.g., "This week's Mirror themes align with your Lens goal about career growth" or "Your catastrophizing frequency is down 30% from last month") +- CTA appropriate to observation + +--- + +## 13B. Reactive & Proactive AI Behavior Patterns + +This section defines how Kalei's AI behaves **reactively** (responding to detected patterns) and **proactively** (surfacing content before the user asks). These behaviors are the connective tissue of the app — they make the features work as an integrated system, not isolated tools. Agent teams must understand this behavioral model to build mockups that feel alive and intelligent. + +### The Core Problem + +Without reactive behavior, Kalei is transactional: user opens feature → does thing → leaves. The science demands a **causal chain** — clear goal → attention bias → mental rehearsal → capability belief → if-then plans → habit formation → expectation reinforcement → expanded action. Reactive AI behavior is what drives users through that chain. + +### The Manifestation Chain (How Features Connect) + +This is the scientific model that all reactive behaviors serve: + +``` +Step 1: Name It → Mirror detects fragments, user becomes aware of thinking patterns +Step 2: See It → Lens sets a goal, The View creates the vision +Step 3: Believe It → Evidence Wall accumulates proof of capability +Step 4: Notice Differently → Attention Prompts train real-world noticing +Step 5: Act → If-Then micro-actions convert reframes into behavior +Step 6: Prepare → Rehearsal builds cognitive rehearsal of the process +Step 7: Compound → Ritual makes all of this automatic +Step 8: Understand → Spectrum reveals the full picture over time +``` + +The Guide is the intelligence layer that actively moves users through this chain by detecting where they are and what they need next. + +--- + +### Reactive Behavior by Feature + +#### Mirror — Reactive Fragment Detection + +| Behavior | Trigger | Response | Frequency | +|----------|---------|----------|-----------| +| Fragment highlighting | User finishes typing a message | Subtle amber underline + ◇ icon on detected cognitive distortions (confidence > 0.75) | Every message | +| Inline reframe | User taps a highlighted fragment | Half-sheet card slides up with distortion name, reframe, Full Turn CTA | On demand | +| The Nudge | 5+ messages with zero taps AND significant negative patterns accumulating | One gentle prompt: "I noticed a few fragments. Want to look at them together?" | Once per session max | +| Session reflection | User closes Mirror or inactivity timeout | Generates The Mosaic (themes), Fragments Found (count), Patterns Revealed (engaged reframes), one-line insight | End of every session | +| Evidence intervention | AI detects self-efficacy dip in language (helplessness, capability doubt) | Evidence Wall card surfaces inline after session ends (Guide Pattern 4) | Max once per session | +| Integration bridge | Saved Turn reframe contradicts current Mirror writing | "You've seen this differently before" card with quoted keepsake (Guide Pattern 2) | Max once per day | + +**Mockup representation:** Show the "detected" state — fragments already highlighted with amber glow and ◇ icons. For the nudge, show the prompt card at the bottom of a session with several unhighlighted messages above it. + +#### Turn — Reactive Post-Reframe Actions + +| Behavior | Trigger | Response | Frequency | +|----------|---------|----------|-----------| +| If-Then micro-action card | Every Turn completion | "Make it real" card with auto-generated if-then plan: "If [situation], then I will [action]" | Every Turn result | +| Goal connection card | Turn topic maps to an active Lens goal | Small inline text: "This connects to your goal: [title]" with check-in link | Conditional | +| Reframe style adaptation | Prism user selects a style (Stoic, Compassionate, etc.) | Reframes shift to selected perspective | Per Turn | +| Bridge trigger | 3+ Turns in 7 days share a theme NOT mapping to any goal | Discovery bridge appears on next Turn Home visit | Max once per day | + +**Mockup representation:** Show Turn Results screen with the if-then micro-action card below the 3 reframe patterns, plus the goal connection text below that. + +#### Lens — Proactive Goal Coaching + +| Behavior | Trigger | Response | Frequency | +|----------|---------|----------|-----------| +| Scheduled check-in | User's chosen check-in time (default: weekly) | Goal check-in conversation opens within goal detail | Weekly per goal | +| Contextual check-in | Milestone date passed (completed or not), streak breaks, 3+ days no activity | Same check-in UI but triggered by event | As needed | +| Attention prompt | Daily at user's notification time | "Today's Focus: Notice" card in Lens tab | Once per day | +| Prompt chain progression | User progresses through manifestation chain | Prompt type evolves: Vision → Capability → Awareness → Action → Reflection | Automatic | +| Moment logging | User logs a noticed moment from an attention prompt | Confirmation + added to Evidence Wall as proof point | On demand | +| Reinforcement bridge | 3+ Mirror/Turn entries map to active goal | "This connects to something you're building" card with Rehearsal CTA | Max once per day | + +**Attention Prompt Evolution Through the Chain:** + +| Manifestation Step | Prompt Type | Example Mock Content | +|---|---|---| +| Step 2: See It | Vision prompt | "Picture yourself crossing that finish line. What are you wearing? Who's there?" | +| Step 3: Believe It | Capability prompt | "Think of the last time you pushed through something physical when you wanted to quit." | +| Step 4: Notice | Awareness prompt | "Today, notice one moment of physical strength or energy." | +| Step 5: Act | Action prompt | "Your if-then plan: 'If it's 6pm, put on running shoes.' How did it go?" | +| Step 6: Compound | Reflection prompt | "You've run 3 times this week. What's different about your mornings now?" | + +**Mockup representation:** Show mid-chain state (Step 4: Notice) as the default, since it's the most common and most tangible. + +#### Guide — 5 Proactive Patterns (Detection + Response) + +**Pattern 1: Goal Check-Ins** — Conversational coaching within Lens + +Detection triggers: +- Scheduled: user's chosen check-in cadence +- Milestone date passed (completed or missed) +- 3+ days no Lens activity on active goal +- Streak broken + +Response rules: +1. Always start with what went well (evidence first, obstacles second) +2. Reference real data — specific numbers, dates, actions +3. Adjust if-then plans collaboratively based on what actually happened +4. Close every check-in with a concrete Evidence Wall proof point +5. Never shame — missing a day is data, not failure + +**Pattern 2: Cross-Feature Bridges** — Connecting patterns across features + +| Bridge Type | Trigger Condition | Card Header | Mock Example | +|---|---|---|---| +| Discovery | 3+ Mirror/Turn entries in 7 days share theme with NO matching goal | "◇ Something keeps coming up" | "Work has been on your mind — 4 Mirror sessions and 2 Turns this week." | +| Reinforcement | 3+ Mirror/Turn entries in 7 days share theme WITH matching goal | "◇ This connects to something you're building" | "Your last 2 Turns were about public speaking. Your goal 'Present with confidence' has a Rehearsal ready." | +| Integration | Saved Turn reframe contradicts current Mirror writing | "◇ You've seen this differently before" | Shows quoted keepsake vs. current statement, asks "Which has more evidence?" | + +Rules: Never mid-stream in a session. Max one bridge per day. Always offer an exit. Use the user's own words. + +**Pattern 3: Attention Prompts** — Daily micro-exercises + +Detection: Daily timer at user's notification time +Response: One prompt per day, tied to active goal, progressing through the manifestation chain +Logging: Every noticed moment → Evidence Wall proof point + +**Pattern 4: Evidence Interventions** — Proactive evidence surfacing during low moments + +Detection signals (any 2+ in combination): + +| Signal | Source | Detection Pattern | +|---|---|---| +| Helplessness language | Mirror | "I can never stick to anything" | +| Always/never frequency spike | Mirror/Turn | "Nothing I try ever works" | +| Capability doubt | Turn input | "I'm not the kind of person who..." | +| Goal abandonment behavior | Lens | 5+ days no activity on active goal | +| Streak break + no return | Ritual | Streak broken 3+ days ago, no Ritual since | +| Negative comparison | Mirror | "Everyone else seems to manage this" | + +Response calibration: Select 2-3 specific, relevant proof points that directly counter the expressed doubt. Evidence, never cheerleading — numbers, dates, specific actions. Max once per session. + +**Pattern 5: Weekly Pulse** — End-of-week feedback loop + +Detection: Once per week at user's chosen time (default: Sunday evening) +Response: 3-step flow (< 90 seconds total): +1. Self-report (fragment-state 5-point scale) +2. AI read (4-5 specific observations with jewel-tone dots) +3. Next week's focus (2-3 actionable suggestions) + +Key rule: When self-report and AI read diverge, name the gap gently: "You said this was rough, but your data shows progress on two fronts. Sometimes the feeling lags behind the evidence." + +#### Spectrum — Proactive Insight Delivery + +| Behavior | Trigger | Response | Timing | +|----------|---------|----------|--------| +| Weekly reflection | Sunday evening | "Your Spectrum updated. See what this week's light revealed." | Weekly | +| Monthly deep dive | First of each month | Month-over-month comparisons, rhythm detection, growth trajectory | Monthly | +| In-context nudge (Mirror) | Recurring pattern in current session | "You've used 'I should' 4 times this session. That's a pattern." | Max once per session | +| In-context nudge (Turn) | Post-Turn, topic matches tracked pattern | "This is the 3rd work-related fragment this week. The Spectrum can show more." | Max once per Turn | +| In-context nudge (Lens) | Lens goal aligns with processed fragments | "Your focus on career growth aligns with fragments you've been processing." | Max once per session | +| Growth pattern evolution | Monthly cumulative usage | Kaleidoscope pattern gains complexity and color range | Continuous | + +**Mockup representation:** Show the weekly reflection notification state and one in-context nudge example. + +#### Ritual — Context-Stability Tracking + +| Behavior | Trigger | Response | Frequency | +|----------|---------|----------|-----------| +| Context stability feedback | 7+ days of consistent timing | "You've completed your Morning Ritual within the same 30-min window for 12 days. This is becoming automatic." | Weekly | +| Drift detection | Timing varies > 2 hours across week | "Your Ritual timing drifted this week. Consistency is the engine. Can we lock in a time?" | When detected | +| Evening ritual Guide step | Evening template reaches "Acknowledge" step | Guide-powered "What did you notice today?" logging | Daily | +| Morning ritual Guide step | Morning template starts | Today's attention prompt embedded in flow | Daily | + +#### Evidence Wall — Contextual Surfacing + +The Evidence Wall is primarily **passive storage** — it collects proof points automatically from all features. It becomes **active** only through the Guide's Evidence Interventions (Pattern 4). Without the Guide, the Evidence Wall just sits there. With the Guide, evidence becomes a coaching tool. + +Auto-collected evidence types: + +| Source | Evidence Type | Mock Data Example | +|---|---|---| +| Lens | Completed micro-actions | "Completed: 'Go for a 3km run' — Feb 18" | +| Turn | Saved keepsakes (turning points) | "Saved: 'One rough meeting doesn't define my skills' — Feb 12" | +| Mirror | Self-corrections (caught own fragment) | "Self-caught: identified catastrophizing before Kalei highlighted it — Feb 15" | +| Mirror | Reframe echoes (internalized language) | "Echo: language from saved Turn appeared in organic Mirror writing — Feb 20" | +| Ritual | Streak milestones | "14-day Morning Ritual streak — active" | +| Lens | Goal completions | "Completed goal: 'Read 2 books this month' — Feb 21" | +| Spectrum | Growth markers | "Fragment density dropped below 5/100 words — Feb 19" | + +--- + +### Proactive AI Insight Card — Reusable Component + +Many reactive behaviors surface through a shared UI pattern: the **Proactive AI Insight Card**. This is a reusable component distinct from feature-specific UI. + +```html + +
+
+ ◇ + [Header text] +
+
+

[Observation text with key data in bold]

+
+
+ + +
+
+``` + +```css +.ai-insight-card { + background: var(--kalei-navy); + border-radius: var(--radius-lg); + padding: var(--space-4); + margin: var(--space-3) 0; +} +.ai-insight-header { + display: flex; + align-items: center; + gap: var(--space-2); + margin-bottom: var(--space-3); +} +.ai-insight-title { + font-family: var(--font-heading); + font-size: var(--text-sm); + color: var(--text-primary); + letter-spacing: 0.02em; +} +.ai-insight-body { + font-size: var(--text-sm); + color: var(--text-secondary); + line-height: 1.5; + margin-bottom: var(--space-3); +} +.ai-insight-actions { + display: flex; + gap: var(--space-3); +} +``` + +This card is used for: +- Guide bridge cards (discovery, reinforcement, integration) +- Evidence intervention cards +- Spectrum in-context nudges +- Post-Turn goal connection suggestions +- Mirror session "The Guide noticed..." observations + +The **prismatic gradient border** (via `.guide-border`) signals that the AI is actively connecting something. Feature-specific cards (Turn results, Lens goals) use their own feature color borders instead. + +--- + +### Representing Reactive States in Static HTML Mockups + +Since these are static HTML files, not a live app, here's how to represent each reactive state: + +| Reactive Behavior | How to Show in Mockup | +|---|---| +| Fragment highlighting | Show 2-3 fragments already highlighted with amber glow + ◇ icon after user messages | +| The Nudge | Show the nudge card at screen bottom after 5+ messages with no highlights tapped | +| If-Then micro-action | Show the "Make it real" card below Turn results with a pre-filled if-then statement | +| Bridge card | Show as half-height card at top of screen (below nav), overlaying normal content | +| Evidence intervention | Show as card after Mirror/Turn content with 2-3 numbered proof points | +| Attention prompt | Show in Lens tab below goal cards as a daily focus card | +| Weekly Pulse | Show as 3-screen flow (self-report → AI read → focus) | +| Spectrum nudge | Show as small inline card within the feature where it appears | +| Context stability | Show as a text observation within Ritual completion screen | +| Goal check-in | Show as chat-like conversation within goal detail | + +**Key principle:** Every reactive mockup should show the **"detected and responded" state** — the moment when the AI has already identified the pattern and is presenting its response. Don't show "loading" or "detecting" states unless that's the specific screen's purpose (like the Turn animation screen). + +**Data continuity:** Reactive features reference data from multiple features. Ensure mock data is cross-referenced: +- If an Evidence intervention quotes "18 of 22 sessions," the Evidence Wall screen should show the same stat +- If a bridge card says "4 Mirror sessions this week," the Mirror Home screen should show a matching session count +- If the Weekly Pulse says "catastrophizing dropped," the Spectrum screens should reflect the same trend + +--- + +## 14. Monetization & Rate Limiting UI + +### Free Tier (Kalei) +- 3 Turns/day, 1 Mirror session/day, 3 Lens goals max +- No Spectrum access +- Basic Ritual templates only +- Guide: Discovery bridges only, 1 check-in/month/goal, 3 attention prompts/week, self-report Pulse only + +### Prism Tier ($7.99/month) +- Unlimited Turns & Mirror sessions + if-then micro-action cards on Turn results +- Unlimited goals + weekly check-ins + daily attention prompts +- Full Spectrum access +- Advanced Ritual customization +- Full Guide: All 5 patterns (check-ins, all bridges, daily prompts, evidence interventions, full Pulse) +- Priority AI processing + +### UI Implications +- Show `Prism` badge (prismatic gradient chip) next to premium features +- When rate-limited: inline card with count remaining, upgrade CTA +- Subscription screen: comparison table with checkmarks + +--- + +## 15. Polish & Visual Quality Standards + +This section defines the quality bar for "polished" screens. Every screen should meet these standards before being considered complete. + +### 15.1 Visual Refinement Principles + +| Principle | Implementation | +|-----------|---------------| +| **Anti-aliased text** | `body { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }` | +| **Consistent surface depth** | Cards float above background (navy on void). Inputs are recessed (deep-glass). Modals are elevated (navy with twilight border). | +| **Breathing life** | Every screen with decorative elements should include at least one breathing animation (6s cycle) | +| **Glow, not shadow** | All interactive highlights use `box-shadow: 0 0 Npx rgba(color, 0.2-0.3)`. No `filter: drop-shadow` on UI elements. | +| **Jewel tone gradients on fragments** | Fragment diamonds always use gradient fills (light → dark stops), never flat colors. Include the specular highlight (white overlay on top-right facet). | +| **Micro-interactions** | Buttons have hover (slight lighten) and active (slight darken) states. Cards have hover (border color shift or subtle glow). | +| **Smooth transitions** | All state changes use CSS transitions: `transition: all 0.2s ease-out` minimum. | +| **Content hierarchy** | Every screen has exactly one primary heading, one primary CTA, and a clear visual flow from top to bottom. | + +### 15.2 Spacing & Layout Standards + +| Element | Spacing Rule | +|---------|-------------| +| Screen content padding | `var(--space-4)` (16px) horizontal | +| Section spacing | `var(--space-8)` (32px) between major sections | +| Card internal padding | `var(--space-4)` (16px) standard, `var(--space-3)` (12px) compact | +| Between cards in a list | `var(--space-3)` (12px) | +| Between label and content | `var(--space-2)` (8px) | +| Between icon and text | `var(--space-2)` (8px) | +| Status bar to content | Automatic via `.status-bar` height | +| Content to tab bar | Automatic via `.screen-content` flex | + +### 15.3 Animation Standards + +| Animation | Duration | Easing | Trigger | +|-----------|----------|--------|---------| +| Breathing (decorative) | 6s | ease-in-out infinite | Always running on decorative elements | +| Fade in (content) | 0.3s | ease-out | On screen load or content reveal | +| Slide up (modals/sheets) | 0.35s | ease-out | Modal present | +| Button press | 0.15s | ease-out | Active state | +| Focus ring | 0.2s | ease-out | Input focus | +| Turn animation (full) | 1.5s total | dramatic ease-in-out | Submit trigger | +| Fragment highlight | 0.4s | gentle ease-out | AI detection | +| Toast appear | 0.3s | ease-out | Event trigger | + +```css +/* Standard breathing animation — include in every screen that has decorative elements */ +@keyframes breathing { + 0%, 100% { opacity: 0.6; transform: scale(1); } + 50% { opacity: 1; transform: scale(1.05); } +} + +/* Standard fade in — for content appearing on load */ +@keyframes fadeIn { + from { opacity: 0; transform: translateY(8px); } + to { opacity: 1; transform: translateY(0); } +} + +/* Pulse for fragments */ +@keyframes pulse { + 0%, 100% { box-shadow: 0 0 8px rgba(245, 158, 11, 0.3); } + 50% { box-shadow: 0 0 20px rgba(245, 158, 11, 0.5); } +} +``` + +### 15.4 Border & Divider Standards + +- Card borders: `1px solid var(--twilight)` — subtle, never heavy +- Section dividers: `1px solid var(--twilight)` with `var(--space-6)` margin above and below +- Active/focus borders: feature color (e.g., `1px solid var(--amethyst)` for Turn-related inputs) +- Guide borders: prismatic gradient via `::before` pseudo-element +- **No solid white borders anywhere** — always use twilight or translucent jewel tones + +--- + +## 16. Mock Data Guidelines + +All mock data in screens should be realistic, emotionally appropriate, and consistent across related screens. + +### 16.1 User Profile + +Use this consistent mock user across all screens: +- **Name:** Alex (gender-neutral) +- **Member since:** January 2026 +- **Coaching style:** Compassionate Friend +- **Subscription:** Free tier (show upgrade prompts where appropriate) + +### 16.2 Thought Content + +Mock thoughts and reframes should be: +- **Realistic** — things real people actually think, not textbook examples +- **Moderate emotional weight** — not trivial ("I lost my pen") and not crisis-level ("I want to end it") +- **Varied** — cover work stress, relationships, self-doubt, productivity, social anxiety +- **Consistent** — the same thought referenced in Turn History should match Turn Results + +**Sample thoughts for mockups:** +- "I completely bombed my presentation today and everyone saw" +- "My friend didn't reply to my message. They must be upset with me." +- "I'm never going to be good enough for this promotion" +- "Everyone else seems to have it figured out except me" +- "I should be further along in life by now" + +**Sample reframes:** +- Perspective Shift: "One presentation doesn't define your capability. What went well that you're overlooking?" +- Evidence Check: "Think of three presentations you've done well. The evidence contradicts 'always bombing it.'" +- Action Step: "Before your next presentation, rehearse the opening 3 times. Preparation builds confidence." + +### 16.3 Date & Time Consistency + +- Use **February 2026** as the current month +- Status bar always shows **9:41** (Apple convention) +- Recent activity dates: Feb 20, Feb 19, Feb 18, etc. +- Streak counts: 14 days (Mirror), 7 days (Ritual) +- Goal timelines: 30-day goals with realistic progress (60–80% complete) + +### 16.4 Statistics + +- Total Turns: 47 +- Mirror Sessions: 23 +- Goals Completed: 2 of 5 +- Streak Days: 14 +- Top Distortion: Catastrophizing (34% of fragments) +- Second Distortion: Black-and-White Thinking (22%) + +### 16.5 Voice & Tone in Mock Content + +Follow the Kalei brand voice strictly in all AI-generated mock text: + +| Do | Don't | +|----|-------| +| "Let's see what this looks like from another angle." | "Let's turn that frown upside down!" | +| "There it is. A pattern worth keeping." | "Amazing job! You're so strong!" | +| "Still here. Ready when you are." | "We miss you! Come back!" | +| "Fragment detected" | "Negative thought identified" | +| "Your Turn" | "Your reframe" | +| "Your Gallery" | "Your history" | +| "Prism" | "Premium" or "Pro" | + +**Words to avoid in ALL mockup text:** +- "Fix," "heal," "transform," "positive vibes," "journey," "self-care" +- "Unlock your potential," "you've got this!" +- Any exclamation marks in regular UI text (only for milestone celebrations, max 1 per message) + +--- + +## 17. Accessibility Standards + +Every screen must meet these accessibility requirements: + +### 17.1 Visual Accessibility + +- **Contrast ratios:** All text meets WCAG 2.1 AA minimum (4.5:1 normal text, 3:1 large text) +- **Color is never the only indicator:** Fragment highlights use underline + icon + color. Success/error uses icon + color + text. +- **Touch targets:** Minimum 44×44px for all interactive elements +- **No native emoji anywhere** — use geometric SVG abstractions for mood indicators + +### 17.2 Motion Accessibility + +Include this comment in every screen's ` + + +
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+ 9:41 +
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Gallery
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Recent
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Most Reframed
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This Week
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I completely bombed my presentation today and everyone saw
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Feb 22 · 3 perspectives
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+ Catastrophizing + Overgeneralization +
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I never stick to anything I start — I'm not disciplined
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Feb 17 · 3 perspectives
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+ Black-and-White + Labeling +
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Nobody at work respects my opinion anymore
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Feb 20 · 3 perspectives
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Everything is going to fall apart if I don't fix this today
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Feb 19 · 3 perspectives
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It's all my fault the team missed the deadline
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Feb 18 · 3 perspectives
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I should be further along in my career by now
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Feb 17 · 3 perspectives
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+ + + + diff --git a/initial mockups/screens/gallery/32-gallery-keepsakes.html b/initial mockups/screens/gallery/32-gallery-keepsakes.html new file mode 100644 index 0000000..2b31811 --- /dev/null +++ b/initial mockups/screens/gallery/32-gallery-keepsakes.html @@ -0,0 +1,277 @@ + + + + + + Kalei — Keepsakes + + + + +
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"What if the people in that room saw something you didn't — someone who showed up, spoke up, and kept going when the pressure was highest?"
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From: "I completely bombed my presentation today and everyone saw"
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+ Feb 22 + · Perspective Shift + + + + + +
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"You came back to this — today, again. That's not someone who never sticks to things. That's exactly what sticking to something looks like from the inside."
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From: "I never stick to anything I start — I'm not disciplined"
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+ Feb 17 + · Evidence Check + + + + + +
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"Minds are harder to read than we think. What if the silence wasn't indifference — but the kind of stillness that comes right before something lands?"
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From: "Nobody at work respects my opinion anymore"
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+ Feb 20 + · Perspective Shift + + + + + +
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"The story that everything falls apart unless you carry it — that's the exhausting part. What's the smallest thing that would make today count? Start there."
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From: "Everything is going to fall apart if I don't fix this today"
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+ Feb 19 + · Action Step + + + + + +
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+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
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+ + diff --git a/initial mockups/screens/gallery/33-gallery-detail.html b/initial mockups/screens/gallery/33-gallery-detail.html new file mode 100644 index 0000000..11e8de9 --- /dev/null +++ b/initial mockups/screens/gallery/33-gallery-detail.html @@ -0,0 +1,267 @@ + + + + + + Kalei — Pattern Detail + + + + +
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Original Thought — Feb 22, 2026
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"I completely bombed my presentation today and everyone saw how unprepared I was."
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3 Perspectives
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Perspective Shift
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What if stumbling through this actually revealed something real about you — not incompetence, but the courage to show up when the stakes felt high? Everyone in that room has had a moment like this.
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Evidence Check
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Think of a presentation or high-pressure moment where you felt underprepared — and survived. What did you do that got you through? That same resilience is what brought you here today, too.
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Action Step
+
Write down one thing that went better than expected today, however small. Then name one specific thing you'd adjust next time. That's not failure — that's preparation.
+
+
+ + +
+
Detected Patterns
+ +
+
+ + + + + + + + + + + + + + + + + + + + + + + +
+
+
Catastrophizing
+
Magnifying the negatives of a situation while minimizing any positives. One setback becomes a total disaster in your mind.
+
+
+ +
+
+ + + + + + + + + + + + + + + + + + + + + + + + +
+
+
Overgeneralization
+
Drawing a broad, absolute conclusion from a single event. "Everyone saw" and "completely bombed" turn one difficult moment into a sweeping verdict about your ability.
+
+
+
+ + +
+ Feb 22, 2026 + Compassionate style + 4 min + Turn #47 +
+ + +
+ + + + + + Turn again + + +
+
+
+ + + + diff --git a/initial mockups/screens/gallery/34-gallery-search.html b/initial mockups/screens/gallery/34-gallery-search.html new file mode 100644 index 0000000..a860d2c --- /dev/null +++ b/initial mockups/screens/gallery/34-gallery-search.html @@ -0,0 +1,265 @@ + + + + + + Kalei — Gallery Search + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + Search + +
+ +
+
+ +
+
+ + + + +
+ + +
+ + +
+
Distortion Type
+
+
All
+
Catastrophizing
+
Black-and-White
+
Mind Reading
+
Personalization
+
Should Statements
+
Overgeneralization
+
+
+ + +
+
Date Range
+
+
This Week
+
This Month
+
Last 3 Months
+
All Time
+
+
+ +
+
+ + +
3 results for "presentation"
+ + +
+
+ + + + +
+
+
I completely bombed my presentation today and everyone saw
+
+ Feb 22 + Catastrophizing + Overgeneralization +
+
+ + + + + + +
+
+ + + + +
+
+
Everything is going to fall apart if I don't fix this today — no time for another presentation
+
+ Feb 19 + Catastrophizing + Fortune Telling +
+
+ + + + + + +
+
+ + + + +
+
+
I should be further along by now — one bad presentation proves it
+
+ Feb 17 + Should Statements +
+
+ + + + + + + +
+
+ + + + diff --git a/initial mockups/screens/guide/65-guide-checkin-conversation.html b/initial mockups/screens/guide/65-guide-checkin-conversation.html new file mode 100644 index 0000000..e62fb7e --- /dev/null +++ b/initial mockups/screens/guide/65-guide-checkin-conversation.html @@ -0,0 +1,354 @@ + + + + + + Kalei — Guide Check-In + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + + Weekly Check-In + +
+ + +
+
+ + + + + + + + + + + + 65% +
+
+
Active Goal
+
Present with confidence
+
+ + + +
+ +
+
+ + +
+
+ ◇ + The Guide +
+

I noticed something this week, Alex. You've had 3 Turns about presentations in the last 7 days — Wednesday's "I completely bombed my presentation" was the most recent. How did the rest of that day actually go?

+
+ + +
+ Honestly, not as bad as I expected. My manager said the data was solid. I just froze at the start and never recovered mentally. +
+ + +
+
+ ◇ + The Guide +
+

That gap — between how you experience it and how it lands — keeps showing up. Your mind calls it a bomb; your manager calls it solid. That's Catastrophizing doing its thing.

+
+ + + + Catastrophizing: your most common fragment (7 of 47 Turns) +
+
+ + +
+
+ ◇ + The Guide +
+

Since you started "Present with confidence" on Feb 5, have there been any moments outside the app — even tiny ones — where you held your ground in a room?

+
+ + +
+ Yeah, actually. I pushed back on a timeline in a standup last week. Normally I'd just say nothing. +
+ + +
+
+ ◇ + The Guide +
+

That's exactly the kind of evidence this goal is built on. Pushing back on a timeline is presenting with confidence — just without the slides. Want to save that as evidence?

+
+
This week's focus
+
If I notice I'm freezing at the start of a presentation, then I'll say one sentence out loud — anything — to break the silence.
+
+
+ +
+ + View check-in summary → + +
+ + +
+
+ +
+ + + + diff --git a/initial mockups/screens/guide/66-guide-checkin-summary.html b/initial mockups/screens/guide/66-guide-checkin-summary.html new file mode 100644 index 0000000..b5ff77a --- /dev/null +++ b/initial mockups/screens/guide/66-guide-checkin-summary.html @@ -0,0 +1,252 @@ + + + + + + Kalei — Check-In Summary + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + + Check-In Summary + +
+ +
+ + +
+
What was reviewed
+
Present with confidence
+
Week of Feb 16–22, 2026 · Weekly check-in · 65% progress
+ +
+ + +
+
This week's focus
+
If I notice I'm freezing at the start of a presentation, then I'll say one sentence out loud — anything — to break the silence.
+
+ +
+ + +
Evidence highlighted
+
+
+
+ Pushed back on a timeline in standup — held ground without a deck +
+
+
+ Manager called Wednesday's presentation "solid" — the freeze was internal, not visible +
+
+
+ 3 Turns this week about presentations — you're naming the pattern, not avoiding it +
+
+
+ + +
+
+ + + + + + +
+
+
Next check-in
+
Sunday, Mar 1, 2026
+
+
+ + Back to goal + +
Saved to your coaching history
+ +
+ +
+ + diff --git a/initial mockups/screens/guide/67-guide-bridge-discovery.html b/initial mockups/screens/guide/67-guide-bridge-discovery.html new file mode 100644 index 0000000..55ffeb6 --- /dev/null +++ b/initial mockups/screens/guide/67-guide-bridge-discovery.html @@ -0,0 +1,338 @@ + + + + + + Kalei — Guide Discovery Bridge + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+
+ + +
+
+
+
◇
+
+ +
+
Work stress keeps coming up
+
+ I noticed work appeared in 4 Mirror sessions and 2 Turns this week — mostly around pressure to perform and feeling unseen. That energy could go somewhere. Want to shape it into a goal? +
+
+ Open Lens + Just noticing +
+
+ + +
+
Good morning, Alex
+
What's weighing on you?
+
+ +
+ +
+ +
+ Recent Turns +
+ + + +
+ Kalei +
+
+
"I completely bombed my presentation today and everyone saw"
+
Today · Feb 22
+
+ + + +
+ Kalei +
+
+
"Nobody at work actually cares about my ideas"
+
Yesterday · Feb 21
+
+ + +
+ + + + + + + + + + + + Turn the kaleidoscope + +
+
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + + + diff --git a/initial mockups/screens/guide/68-guide-bridge-reinforcement.html b/initial mockups/screens/guide/68-guide-bridge-reinforcement.html new file mode 100644 index 0000000..55ad031 --- /dev/null +++ b/initial mockups/screens/guide/68-guide-bridge-reinforcement.html @@ -0,0 +1,298 @@ + + + + + + Kalei — Guide Reinforcement Bridge + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+
+
+ + +
+
+
◇
+ +
+
Your Turn connects to something you're building
+
+ Your Tuesday reframe — "I pushed back and held my ground" — is exactly the kind of evidence your goal "Present with confidence" is built on. You're 65% there, and this week added real proof. +
+
+ See the progress + Not now +
+
+ + +
Your Lens
+
3 active goals · 47 evidence tiles
+ + + +
+ + + + + + + + + + + + 65% +
+
+
Present with confidence
+
Started Feb 5 · 2 new tiles this week
+
+ + + + + + + +
+ + + + + + + + + + + + 40% +
+
+
Set boundaries at work
+
Started Feb 10
+
+ + + + + +
+
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + + + diff --git a/initial mockups/screens/guide/69-guide-bridge-integration.html b/initial mockups/screens/guide/69-guide-bridge-integration.html new file mode 100644 index 0000000..8566bf6 --- /dev/null +++ b/initial mockups/screens/guide/69-guide-bridge-integration.html @@ -0,0 +1,293 @@ + + + + + + Kalei — Guide Integration Bridge + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + +
+ Mirror Session + 12:47 +
+ + + + + +
+ +
+
+ + +
+ Welcome, Alex. I'm here to listen. What's been on your mind? +
+ +
+ I've been catastrophizing again. Every meeting I walk out of feeling like I've failed, even when nothing actually went wrong. +
+ +
+ That gap between what happens and how you experience it — that sounds familiar. What does "failing" feel like in those moments? +
+ +
+ Like everyone noticed and I'm the only one who doesn't belong in the room. +
+ + +
+ "Everyone noticed" — that's a pattern I've heard before. You've turned a version of this thought already, and you wrote something that pushed back on it. +
+ + +
+
+ ◇ + A fragment echoes a pattern from your Turns +
+ + +
+ "Everyone sees my failures — but nobody actually told me that. I invented their reaction." +
Saved from Turn · Feb 18, 2026 · Mind Reading
+
+ + +
+ "Everyone noticed and I'm the only one who doesn't belong." +
Today's Mirror session · just now · Catastrophizing
+
+ +
+ Same story, different day. The first time you named it — then reframed it. Which version is closer to what actually happened in those meetings? +
+ +
+ See your Evidence Wall + Keep writing +
+
+ +
+ +
+ + +
+
+ +
+ + diff --git a/initial mockups/screens/guide/70-guide-attention-prompt.html b/initial mockups/screens/guide/70-guide-attention-prompt.html new file mode 100644 index 0000000..955e733 --- /dev/null +++ b/initial mockups/screens/guide/70-guide-attention-prompt.html @@ -0,0 +1,273 @@ + + + + + + Kalei — Guide Attention Prompt + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+
+
+ +
Your Lens
+
3 active goals · 47 evidence tiles
+ + + +
+ + + + + + + + + + + + 65% +
+
+
Present with confidence
+
Started Feb 5 · 2 new tiles this week
+
+ + + + + + +
+
+
+ Today's Focus: Notice +
+
Notice when you catch yourself catastrophizing
+
+ Today, see if you can catch the moment your mind jumps from "this went badly" to "everything is ruined." You don't need to stop it — just notice the leap. The awareness itself is the practice. +
+
+ Linked to your fragment: Catastrophizing (7 of 47 Turns) +
+
+ + +
+
+ +
+
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + + + diff --git a/initial mockups/screens/guide/71-guide-moment-log.html b/initial mockups/screens/guide/71-guide-moment-log.html new file mode 100644 index 0000000..9efb233 --- /dev/null +++ b/initial mockups/screens/guide/71-guide-moment-log.html @@ -0,0 +1,281 @@ + + + + + + Kalei — Log a Moment + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + + Log a Moment + +
+ +
+ + +
+
+ + + + +
+
+ Today's prompt: Notice when you catch yourself catastrophizing +
+
+ + +
What did you notice?
+ + + +
+
Logged today
+
"After the standup I immediately thought 'everyone thinks I'm incompetent now.' Then I caught it — nobody actually said that. My manager even nodded when I pushed back on the timeline."
+
Today, 10:14 AM · Catastrophizing · Present with confidence
+
+ + +
+
+
+ + + +
+ That's the pattern — and you saw it +
+
+ Catching the leap between "this went badly" and "everything is ruined" — that's awareness in action. You don't have to stop it every time. Noticing it is enough. Added to your Evidence Wall. +
+ +
+
+ + + + + + + + + + +
+
+
New tile earned
+
Moment logged · Feb 22, 2026
+
+ View wall → +
+
+ + Done + +
+ +
+ + diff --git a/initial mockups/screens/guide/72-guide-evidence-mirror.html b/initial mockups/screens/guide/72-guide-evidence-mirror.html new file mode 100644 index 0000000..fc049f3 --- /dev/null +++ b/initial mockups/screens/guide/72-guide-evidence-mirror.html @@ -0,0 +1,272 @@ + + + + + + Kalei — Guide Evidence (Mirror) + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + + Reflection + +
+ +
+ + +
+
Your session themes
+
Workplace pressure and self-worth ran through today's session — particularly around visibility and being taken seriously.
+
+ Self-doubt + Work pressure + Catastrophizing +
+
+ +
+
Fragment detected
+
"Nobody takes me seriously at work" — this came up twice today. Mind Reading pattern, with no supporting evidence cited.
+
+ + +
+
+ ◇ + Here's what I've seen +
+
+ You said nobody takes you seriously. Your own record says something different: +
+
+
+
1
+
14-day Mirror streak — you've shown up to reflect every single day this month. That's not someone who doesn't take themselves seriously.
+
+
+
2
+
47 Turns completed — each one is you choosing to examine a thought instead of just living inside it.
+
+
+
3
+
Mind Reading appears 4 times in your fragments — you've been naming this pattern. Naming it is the first move.
+
+
+
+ See your full Evidence Wall + +
+
+ +
+ +
+ + + + diff --git a/initial mockups/screens/guide/73-guide-evidence-turn.html b/initial mockups/screens/guide/73-guide-evidence-turn.html new file mode 100644 index 0000000..63d8024 --- /dev/null +++ b/initial mockups/screens/guide/73-guide-evidence-turn.html @@ -0,0 +1,252 @@ + + + + + + Kalei — Guide Evidence (Turn) + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+ + + + + + Your Turn + +
+ +
+
+ + +
"I completely bombed my presentation today and everyone saw"
+ + +
+
Perspective Shift
+
Your manager said the data was solid. What if "bombed" is only the feeling — not what actually landed?
+
+ +
+
Evidence Check
+
Who told you everyone saw? What specific reaction are you basing this on — a word, a look, a silence?
+
+ +
+
Action Step
+
Before your next presentation, write down one thing you want people to take away — not how you want to seem.
+
+ + +
+
+ ◇ + Something interesting +
+
+ This thought — "I bombed and everyone saw" — is Catastrophizing. You've Turned this exact shape before, and you kept something worth reading again: +
+
+ "The gap between how I felt in that meeting and what anyone actually said out loud was enormous. The catastrophe lived entirely in my head." +
Saved keepsake · Feb 14, 2026 · Catastrophizing
+
+
+ + + + You've caught this fragment 7 times now. Each time you name it, it gets a little smaller. +
+
+ + +
+ Save this Turn + +
+ +
+ +
+ + diff --git a/initial mockups/screens/guide/74-guide-pulse-report.html b/initial mockups/screens/guide/74-guide-pulse-report.html new file mode 100644 index 0000000..2a12526 --- /dev/null +++ b/initial mockups/screens/guide/74-guide-pulse-report.html @@ -0,0 +1,378 @@ + + + + + + Kalei — Weekly Pulse (Step 1) + + + + +
+ +
+
+ +
+ 9:41 +
+ + + +
+
+ +
+
+ Step 1 of 3 +
+
+
+
+
+ + + + + +
+ +
Your Weekly Pulse
+
Feb 16–22, 2026 · How did this week feel?
+ + +
+
+ 14 + Turns +
+
+ 5 + Mirror +
+
+ 2 + Rituals +
+
+ + +
+ +
+ + + + + + + + + + + + Rough +
+ +
+ + + + + + + + + + + Harder than usual +
+ +
+ + + + + + + + + + + + + + + Steady +
+ +
+ + + + + + + + + + + + Good momentum +
+ +
+ + + + + + + + + + + + + + + + + + + + Breakthrough week +
+
+ +
Anything else you want to add? (optional)
+ + + Next +
+ +
+ + + + diff --git a/initial mockups/screens/guide/75-guide-pulse-read.html b/initial mockups/screens/guide/75-guide-pulse-read.html new file mode 100644 index 0000000..db1c385 --- /dev/null +++ b/initial mockups/screens/guide/75-guide-pulse-read.html @@ -0,0 +1,230 @@ + + + + + + Kalei — Weekly Pulse (Step 2) + + + + +
+
+ +
+ 9:41 +
+ + + +
+
+ +
+
+ Step 2 of 3 +
+
+
+
+
+ + + + + +
+ +
Here's what I noticed this week
+ +
+ +
+
+
14 Turns this week — Wednesday was your most active day. That's the day of the presentation. You processed it in real time.
+
+ +
+
+
Catastrophizing appeared 3 times — down from 5 last week. The pattern is still there, but it's losing frequency.
+
+ +
+
+
5 Mirror sessions and your streak hit 14 days — the longest you've sustained consistent reflection.
+
+ +
+
+
2 new evidence tiles added to "Present with confidence" — both from moments this week where you held your ground.
+
+
+ + +
+
Something to notice
+
+ You rated this week as "Steady" — but the data shows real movement. Catastrophizing down, streak at an all-time high, goal evidence growing. Sometimes the feeling lags behind the evidence. The evidence is real. +
+
+ + Next +
+ +
+ + diff --git a/initial mockups/screens/guide/76-guide-pulse-focus.html b/initial mockups/screens/guide/76-guide-pulse-focus.html new file mode 100644 index 0000000..d4d15ea --- /dev/null +++ b/initial mockups/screens/guide/76-guide-pulse-focus.html @@ -0,0 +1,419 @@ + + + + + + Kalei — Weekly Pulse (Step 3) + + + + +
+
+
+ +
+ 9:41 +
+ + + +
+
+ + +
+
+ Step 3 of 3 +
+
+
+
+
+ + + + + +
+ +
For next week
+ + +
+
+ ◇ + Your focus +
+
"Notice the gap between what you fear and what actually happens."
+
This week your data showed Catastrophizing going down. That gap — between the feared outcome and reality — is where your patterns lose their grip. Try to catch it once a day.
+
+ + +
+
+ + + + + +
+
+
Lens · Present with confidence
+
Add one more evidence tile — even a micro-moment of holding your ground counts. You're at 65% and moving.
+
+
+ +
+
+ + + +
+
+
Mirror · Streak
+
Your 14-day streak is the longest you've held. Next week it becomes 21. Just keep showing up.
+
+
+ +
+
+ + + + +
+
+
Turn · Boundaries goal
+
Your "Set boundaries at work" goal is at 40%. If a work request lands that doesn't feel right, Turn it before you respond.
+
+
+ +
+ + Adjust +
+
+ + +
+
+ + + + + + + + + + + + + + + + + + + + + + +
+
Pulse complete.
+
See you next Saturday, Alex.
+ Done +
+ +
+ + + + diff --git a/initial mockups/screens/lens/20-lens-dashboard.html b/initial mockups/screens/lens/20-lens-dashboard.html new file mode 100644 index 0000000..157b335 --- /dev/null +++ b/initial mockups/screens/lens/20-lens-dashboard.html @@ -0,0 +1,373 @@ + + + + + + Kalei — Lens Dashboard + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+
+
+
Your Lens
+
Track your goals, rehearse success
+ + + + + +
+ + + + + + + + + + + + 65% +
+
+
Present with confidence
+
Next: Rehearse quarterly results presentation
+ + + Started Feb 5 + +
+ + + + + + + +
+ + + + + + + + + + + + 40% +
+
+
Set boundaries at work
+
Next: Practice declining the Thursday all-hands
+ + + Started Feb 10 + +
+ + + + + + + +
+ + + + + + + + + + + + 25% +
+
+
Practice self-compassion
+
Next: Write a letter to yourself after today
+ + + Started Feb 15 + +
+ + + + + + + + + + Add New Goal + + + +
+ Daily Affirmation +
+ +
Today's Affirmation
+
"I have the strength and clarity to take one step forward, even when the path isn't fully visible yet."
+
Tap to reflect →
+ + + +
+ Rehearsals + See all +
+ +
+ + + + + +
+
+
Quarterly Results Presentation
+
Scheduled today · 5 min
+
+ + + + + +
+ + + + + +
+
+
Boundary Conversation Practice
+
Yesterday · Completed
+
+ + + + +
+
+ + +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+
+ + diff --git a/initial mockups/screens/lens/21-lens-create-step1.html b/initial mockups/screens/lens/21-lens-create-step1.html new file mode 100644 index 0000000..11f865d --- /dev/null +++ b/initial mockups/screens/lens/21-lens-create-step1.html @@ -0,0 +1,156 @@ + + + + + + Kalei — New Goal Step 1 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 1 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
+ + +
+ + + + + + + + + + + +
+ +
What do you want to achieve?
+
Be specific and ambitious. The clearer your goal, the more effectively you can rehearse achieving it.
+ + + +
+
Present with confidence
+
Set boundaries at work
+
Practice self-compassion
+
Ask for a promotion
+
Build a daily habit
+
+
+ +
+ + Next + + +
+
+ + + + diff --git a/initial mockups/screens/lens/22-lens-create-step2.html b/initial mockups/screens/lens/22-lens-create-step2.html new file mode 100644 index 0000000..beefb09 --- /dev/null +++ b/initial mockups/screens/lens/22-lens-create-step2.html @@ -0,0 +1,121 @@ + + + + + + Kalei — New Goal Step 2 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 2 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
+ + Present with confidence +
+ +
Why does this matter to you?
+
Understanding your deeper motivation keeps you going when things get hard. Be honest with yourself.
+ + + +
+
I want to stop letting fear stop me from sharing ideas I believe in
+
Being visible at work matters for my career growth
+
I want to feel capable and not undermine myself
+
+
+ +
+ + + + + Next + + +
+
+ + + + diff --git a/initial mockups/screens/lens/23-lens-create-step3.html b/initial mockups/screens/lens/23-lens-create-step3.html new file mode 100644 index 0000000..e234fb6 --- /dev/null +++ b/initial mockups/screens/lens/23-lens-create-step3.html @@ -0,0 +1,179 @@ + + + + + + Kalei — New Goal Step 3 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 3 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
What might get in the way?
+
Anticipating obstacles makes you 2-3x more likely to follow through. Name the real barriers.
+ +
+ + +
+ +
+ + Fear of judgment + + + + Losing my train of thought + + + + Voice shaking under pressure + + +
+ +
Common obstacles
+
+ Catastrophizing before the talk + Mind going blank + Manager in the room + Technical difficulties + Not enough preparation time + Imposter syndrome +
+
+ +
+ + + + + Next + + +
+
+ + + + diff --git a/initial mockups/screens/lens/24-lens-create-step4.html b/initial mockups/screens/lens/24-lens-create-step4.html new file mode 100644 index 0000000..0269de1 --- /dev/null +++ b/initial mockups/screens/lens/24-lens-create-step4.html @@ -0,0 +1,160 @@ + + + + + + Kalei — New Goal Step 4 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 4 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
Plan your responses
+
If-then plans triple your success rate. Write exactly what you'll do when each obstacle shows up.
+ +
+ Research shows that "If X happens, then I will do Y" plans are 2-3x more effective than general intentions. +
+ +
+
Obstacle
+
Voice shaking under pressure
+
+
If
+ +
+
+
Then
+ +
+
+ +
+
Obstacle
+
Losing my train of thought
+
+
If
+ +
+
+
Then
+ +
+
+ +
+
Obstacle
+
Fear of judgment
+
+
If
+ +
+
+
Then
+ +
+
+
+ +
+ + + + + Next + + +
+
+ + diff --git a/initial mockups/screens/lens/25-lens-create-step5.html b/initial mockups/screens/lens/25-lens-create-step5.html new file mode 100644 index 0000000..6745817 --- /dev/null +++ b/initial mockups/screens/lens/25-lens-create-step5.html @@ -0,0 +1,160 @@ + + + + + + Kalei — New Goal Step 5 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 5 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
Set your milestones
+
Break your goal into stepping stones. Each milestone becomes an Evidence Wall tile when completed.
+ +
+
1
+
+ + +
+
+ +
+
2
+
+ + +
+
+ +
+
3
+
+ + +
+
+ +
+
4
+
+ + +
+
+ + +
+ +
+ + + + + Next + + +
+
+ + + + diff --git a/initial mockups/screens/lens/26-lens-create-step6.html b/initial mockups/screens/lens/26-lens-create-step6.html new file mode 100644 index 0000000..717f918 --- /dev/null +++ b/initial mockups/screens/lens/26-lens-create-step6.html @@ -0,0 +1,156 @@ + + + + + + Kalei — New Goal Step 6 + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + New Goal + 6 of 6 +
+ +
+
+
+
+
+
+
+
+ +
+
+ + + Kalei + +
+
Visualization Prompt
+
Take a moment to close your eyes after reading each step
+ +
+
1
+
Find a comfortable position and take three slow, deep breaths.
+
+
+
2
+
Picture yourself standing at the front of the room, composed and ready. Your slides are behind you. The team is watching — and you feel ready.
+
+
+
3
+
Notice the physical sensations — your feet planted, your voice clear and even, your hands still. You are in control of this moment.
+
+
+
4
+
Feel the satisfaction of finishing strong. Someone asks a question. You answer it. The room responds with respect. Hold that feeling.
+
+
+ +
+ Regular mental rehearsal activates the same neural pathways as physical practice. +
+
+ +
+ + + + + Save Goal + +
+ + + Back to milestones + +
+
+
+ + diff --git a/initial mockups/screens/lens/27-lens-goal-detail.html b/initial mockups/screens/lens/27-lens-goal-detail.html new file mode 100644 index 0000000..385d133 --- /dev/null +++ b/initial mockups/screens/lens/27-lens-goal-detail.html @@ -0,0 +1,251 @@ + + + + + + Kalei — Goal Detail + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + Goal + + + + + + + +
+ +
+
+ +
+ + + + + + + + + + + 65% + Complete +
+
Present with confidence
+
Started Feb 5 · 12 evidence tiles
+ + + 3 if-then plans + +
+ +
+ + + + + + Start Rehearsal + + + + + + + Log Progress + +
+ + +
+
Milestones
+ +
+
+ +
+
+
Deliver team standup without notes
+
Completed Feb 10
+
+
+ +
+
+ +
+
+
Present sprint retro to the team
+
Completed Feb 18
+
+
+ +
+
+
+
Present quarterly results to department
+
Target: Mar 1, 2026
+
+
+ +
+
+
+
Volunteer to present at all-hands
+
Target: Mar 28, 2026
+
+
+
+ + +
+
If-Then Plans
+ +
+
+ If I feel my voice shaking while presenting, + then I will pause, take a breath, and remember I know this material. +
+
+
+
+ If I start to spiral about what my manager thinks, + then I will focus on one friendly face in the room and speak to them. +
+
+
+
+ If I lose my place or stumble on a slide, + then I will say "Let me back up a moment" and continue — no apology needed. +
+
+
+ + +
+
Why This Matters
+
+ "I want to stop letting fear of judgment stop me from sharing ideas I actually believe in. Being visible at work matters for my career — and I deserve to be heard." +
+
+
+
+ + + + diff --git a/initial mockups/screens/lens/28-lens-affirmation.html b/initial mockups/screens/lens/28-lens-affirmation.html new file mode 100644 index 0000000..c2186c2 --- /dev/null +++ b/initial mockups/screens/lens/28-lens-affirmation.html @@ -0,0 +1,148 @@ + + + + + + Kalei — Daily Affirmation + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + Affirmation + + + + + +
+ +
+
+
+ + + + + + + + + + + + + + + + Kalei + +
Today — Feb 22, 2026
+ +
+ I have the strength and clarity to take one step forward, even when the path isn't fully visible yet. +
+ +
+ This affirmation was crafted from your goal to present with confidence and your Mirror sessions this week — you've been working through exactly what holds you back. +
+ + + + + + Reflect on this + + + + + Generate new affirmation + +
+
+ + diff --git a/initial mockups/screens/lens/29-rehearsal-session.html b/initial mockups/screens/lens/29-rehearsal-session.html new file mode 100644 index 0000000..a23e782 --- /dev/null +++ b/initial mockups/screens/lens/29-rehearsal-session.html @@ -0,0 +1,258 @@ + + + + + + Kalei — Rehearsal Session + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + +
+ Rehearsal + Present with confidence +
+ + + + + +
+ +
+
+ + + +
+ + + + + + + + + + +
+
3:20
+
Remaining
+
+
+ + +
+
+
+
+
+
+
+ + +
+
+ Breathe +
+
+ + +
+
Step 2 of 5 — Visualize
+
Picture yourself beginning the presentation
+
Your team lead has just introduced you. You walk to the front. You look out at the room — and you feel ready. Your voice is steady. You know this material.
+
+
+ +
+ + +
+
+ + + + diff --git a/initial mockups/screens/lens/30-rehearsal-complete.html b/initial mockups/screens/lens/30-rehearsal-complete.html new file mode 100644 index 0000000..b091830 --- /dev/null +++ b/initial mockups/screens/lens/30-rehearsal-complete.html @@ -0,0 +1,267 @@ + + + + + + Kalei — Rehearsal Complete + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + Rehearsal Complete + +
+ +
+
+ +
+
+ + + + +
+ + + +
+
+
Rehearsal Complete
+
Present with confidence · Quarterly Results Scenario · 5 min
+
+ + +
+
How vivid was your visualization?
+
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+
Very vivid — you could almost feel it
+
+ + +
+
How real did it feel?
+ +
+ Distant + Very real +
+
+ + +
+
+ + + + + +
+
+
Evidence Wall tile earned!
+
Lens Rehearsal · Circle tile added to your mosaic
+
+
+ + Done +
+
+ + + + diff --git a/initial mockups/screens/mirror/15-mirror-home.html b/initial mockups/screens/mirror/15-mirror-home.html new file mode 100644 index 0000000..1c51118 --- /dev/null +++ b/initial mockups/screens/mirror/15-mirror-home.html @@ -0,0 +1,332 @@ + + + + + + Kalei — Mirror + + + + +
+ +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+
+ +
+
+
Good morning, Alex
+
+ + + + 14 days +
+
+
What's on your mind today?
+
+ + + +
+ + + + + + + + + + + + +
+
+
Start a session
+
Journal freely — fragments detected automatically
+
+ + + + + + +
+
+ Recent Sessions + See all +
+ +
+ +
+ + + +
+
+
Feb 21 — Evening
+
12 min  ·  847 words  ·  3 fragments
+
+ + + + + + +
+ + + +
+
+
Feb 20 — Morning
+
8 min  ·  524 words  ·  1 fragment
+
+ + + + + + +
+ + + +
+
+
Feb 18 — Night
+
15 min  ·  1,102 words  ·  4 fragments
+
+ + + + +
+
+ + +
+
+ Your Fragments + Details +
+ +
+
+ + + + Catastrophizing +
7
+
+
+ + + + Mind Reading +
4
+
+
+ + + + Should Statements +
3
+
+
+ + + + Overgeneralization +
2
+
+
+ + + + Personalization +
2
+
+
+
+ +
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + diff --git a/initial mockups/screens/mirror/16-mirror-session.html b/initial mockups/screens/mirror/16-mirror-session.html new file mode 100644 index 0000000..a272cfa --- /dev/null +++ b/initial mockups/screens/mirror/16-mirror-session.html @@ -0,0 +1,219 @@ + + + + + + Kalei — Mirror Session + + + + +
+ +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + +
+ Mirror Session + 0:00 +
+ + + + + +
+ +
+
+ + +
+ Welcome back. I'm here to listen and reflect with you. What's on your mind today? There's no right way to start — just begin wherever feels natural. +
+ + +
+ I gave this big presentation today to the whole department — the quarterly results. I completely bombed it. I lost my place twice, my voice was shaking, and I could see people checking their phones. I just fell apart in front of everyone. +
+ + +
+ That sounds like a really unsettling experience — the kind where you're in the middle of it and every small thing feels amplified. When you say you "completely bombed it," what actually happened from start to finish? +
+ + +
+ I mean I got through it, technically. But I stumbled on the revenue slide, and my manager was in the front row. She had this expression — I could tell she was embarrassed for me. She probably thinks I'm incompetent now. I always freeze under pressure. I'm just not someone who can handle this kind of visibility. +
+ + +
+ I want to stay with something you said — that you got through it. Then you moved to your manager's expression, then to what she must be thinking, then to a conclusion about who you are as a person. That's a lot of ground covered in a few seconds. What do you actually know about her reaction, versus what you're filling in? +
+ + +
+ Honestly, I don't know what she was actually thinking. She asked a question at the end about the margin numbers — that could mean anything. I just immediately jumped to the worst interpretation. I always do that. +
+ + +
+ Notice that shift you just made — from "she probably thinks I'm incompetent" to "I don't actually know what she was thinking." That move, right there, is what we're working on. The first version is a story. The second version is honest. Which one do you want to act from? +
+ + +
+
+
+
+
+ +
+ + +
+ + + + + + +
+
+ +
+ + + + diff --git a/initial mockups/screens/mirror/17-mirror-fragment-highlight.html b/initial mockups/screens/mirror/17-mirror-fragment-highlight.html new file mode 100644 index 0000000..0c862d0 --- /dev/null +++ b/initial mockups/screens/mirror/17-mirror-fragment-highlight.html @@ -0,0 +1,262 @@ + + + + + + Kalei — Fragment Detected + + + + +
+ +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + +
+ Mirror Session + 4:23 +
+ + + + + +
+ +
+
+ + +
+ Welcome back. I'm here to listen and reflect with you. What's on your mind today? +
+ +
+ I gave this big presentation today to the whole department. I completely bombed it — lost my place, my voice was shaking. I just fell apart in front of everyone. +
+ +
+ That sounds really unsettling. When you say you "completely bombed it," what actually happened from start to finish? +
+ + +
+ I mean I got through it technically, but I stumbled on the revenue slide. + She probably thinks I'm incompetent now + + + + + + + + + + + + + + + + + + + . I always do this when I feel criticized — I just freeze. +
+ + +
+ + + + + + + + + + + + + + + + + + + Fragment detected — tap to explore +
+ + +
+ I noticed something in what you just wrote. You moved from describing the presentation to predicting your manager's private judgment about your competence. What do you actually know about her reaction, versus what you're filling in? +
+ +
+ + +
+ + +
+
+ +
+ + diff --git a/initial mockups/screens/mirror/18-mirror-fragment-detail.html b/initial mockups/screens/mirror/18-mirror-fragment-detail.html new file mode 100644 index 0000000..4b37360 --- /dev/null +++ b/initial mockups/screens/mirror/18-mirror-fragment-detail.html @@ -0,0 +1,235 @@ + + + + + + Kalei — Fragment Detail + + + + +
+ +
+ 9:41 +
+ + + +
+
+ +
+
+
Welcome back. What's on your mind today?
+
I got through it technically, but I stumbled on the revenue slide. She probably thinks I'm incompetent now. I always freeze under pressure.
+
You moved from describing the presentation to predicting your manager's private judgment. What do you actually know about her reaction?
+
+
+ +
+
+
+ +
+
+ + + + + + + + + + + + + + + + + + + + + + +
+
+
Mind Reading
+
Cognitive distortion
+
+
+ +
+
Detected phrase
+
"She probably thinks I'm incompetent now"
+
+ +

+ Mind Reading happens when we assume we know what others are thinking — usually something critical or negative about us — without any direct evidence. You saw an expression and immediately filled in a whole verdict about your worth. In reality, your manager may have been processing the numbers, thinking about a question to ask, or dealing with something entirely unrelated to you. +

+

+ This pattern is especially common after high-stakes moments. The mind wants certainty, so it invents a story. The cost is that you start responding to a story — not reality. +

+ +
+ + + + + + + + + + + + + + + + + + + + Turn this thought + + Dismiss +
+
+
+ +
+ + diff --git a/initial mockups/screens/mirror/19-mirror-reflection.html b/initial mockups/screens/mirror/19-mirror-reflection.html new file mode 100644 index 0000000..ee75bcc --- /dev/null +++ b/initial mockups/screens/mirror/19-mirror-reflection.html @@ -0,0 +1,382 @@ + + + + + + Kalei — Session Reflection + + + + +
+ +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + +
+ Session Reflection + Feb 21 — Evening +
+ +
+ +
+
+ +
+ + +
+
+
+
12
+
Minutes
+
+
+
847
+
Words
+
+
+
3
+
Fragments
+
+
+ +
Fragments Detected
+
+ + + + + + + + + + + + + + Mind Reading + + + + + + + + + + + + + + + + Catastrophizing + + + + + + + + + + + + + Should Statements + +
+
+ + +
+
How are you feeling now?
+
+ + +
+ + + + + Settled +
+ + +
+ + + + + + + Lighter +
+ + +
+ + + + + Neutral +
+ + +
+ + + + + + Heavy +
+ + +
+ + + + Turbulent +
+ +
+
+ + +
+
+ Key Themes +
+
+ Public speaking anxiety + Manager judgment + Self-criticism + Freeze response +
+
+ + +
+ +
+
+
+ + + + + + + + + + + + + The Guide noticed... +
+

Today's session connects to your Lens goal "Present with confidence". The Mind Reading pattern you named — assuming your manager's verdict — is the exact thought that derails you before presentations begin.

+

Your if-then plan for this goal is ready to rehearse. 14-day streak — you're building something real.

+ Check your Lens goals + + + + +
+
+ + + + Save session + + + Start a Turn + + +
+
+ +
+ + + + diff --git a/initial mockups/screens/modals/58-upgrade-modal.html b/initial mockups/screens/modals/58-upgrade-modal.html new file mode 100644 index 0000000..e31b122 --- /dev/null +++ b/initial mockups/screens/modals/58-upgrade-modal.html @@ -0,0 +1,334 @@ + + + + + + Kalei — Upgrade to Prism + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ + + + + +
+
+ +
+ +
Unlock Kalei Plus
+
More turns. More insight. Same intention.
+
+ + +
+
+
+ + + +
+
+
10 Turns per day
+
From 3 free → 10 per day. Enough for real-time reframing
+
+
+ +
+
+ + + +
+
+
Full Spectrum Access
+
The River, Your Glass, Rhythm, Growth — all views unlocked
+
+
+ +
+
+ + + +
+
+
Weekly & Monthly Reports
+
AI-written summaries with specific pattern trends and dates
+
+
+
+ + +
+
$9.99
+
/ month
+
+ + +
+
+
Free
+
3 turns/day
+
+
+
Plus
+
10 turns/day
+
+
+
Pro
+
Unlimited
+
+
+ + + Try Plus free for 7 days +
7 days free, then $9.99/month. Cancel anytime. Pro available at $19.99/month.
+ Maybe later +
+
+
+ + diff --git a/initial mockups/screens/modals/59-rate-limit.html b/initial mockups/screens/modals/59-rate-limit.html new file mode 100644 index 0000000..bb8d9cf --- /dev/null +++ b/initial mockups/screens/modals/59-rate-limit.html @@ -0,0 +1,312 @@ + + + + + + Kalei — Rate Limit + + + + +
+ + + + +
+
+
+ + + + +
+ +
That's your 3 for today
+
Good work showing up. Your next turns reset at midnight.
+ + +
+
+ Daily usage + 3 / 3 +
+
+
+
+
+
+ + + +
+
+ + + +
+
+ + + +
+
+
+ + +
+ Plus gives you + 10 turns per day + — enough for real-time reframing +
+ + +
+ + + + + + Resets in 18:23:47 +
+ + + + See Plus — from $9.99/mo + + Got it, see you tomorrow +
+
+
+ + + + diff --git a/initial mockups/screens/modals/60-crisis-response.html b/initial mockups/screens/modals/60-crisis-response.html new file mode 100644 index 0000000..2263919 --- /dev/null +++ b/initial mockups/screens/modals/60-crisis-response.html @@ -0,0 +1,274 @@ + + + + + + Kalei — Crisis Response + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ +
+ +
+
+ + + + + + +
+
You're not alone in this
+
Whatever you're carrying right now — it's real, and it matters. You don't have to face it alone. Trained people are ready to listen, right now, any hour.
+
+ + +
+ +
+
+
+ + + + + + + +
+
988 Suicide & Crisis Lifeline
+
+
Call or text 988 — free, confidential, 24/7
+
+ + +
+
+
+ + + + + +
+
Crisis Text Line
+
+
Text HOME to 741741 — text-based support, 24/7
+
+
+ + + + + + + Call or text 988 — free, 24/7 + + + + + I'm okay right now + + + + + + + + + Try a grounding exercise instead + + +
+ If you or someone else is in immediate danger, call 911.
+ Kalei is a support tool, not a substitute for emergency care. +
+
+
+ + diff --git a/initial mockups/screens/modals/61-pattern-share.html b/initial mockups/screens/modals/61-pattern-share.html new file mode 100644 index 0000000..92edf18 --- /dev/null +++ b/initial mockups/screens/modals/61-pattern-share.html @@ -0,0 +1,339 @@ + + + + + + Kalei — Share Pattern + + + + +
+ + + + +
+ + + + Link copied +
+ + +
+ +
+
+ + + + diff --git a/initial mockups/screens/onboarding/01-splash.html b/initial mockups/screens/onboarding/01-splash.html new file mode 100644 index 0000000..96b5aa9 --- /dev/null +++ b/initial mockups/screens/onboarding/01-splash.html @@ -0,0 +1,250 @@ + + + + + + Kalei — Splash + + + + +
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+ + Kalei + tap to continue + +
+ + + + diff --git a/initial mockups/screens/onboarding/02-welcome.html b/initial mockups/screens/onboarding/02-welcome.html new file mode 100644 index 0000000..2fcf0a6 --- /dev/null +++ b/initial mockups/screens/onboarding/02-welcome.html @@ -0,0 +1,273 @@ + + + + + + Kalei — Welcome + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+ +
+ Same pieces. + New angle. +
+ +

+ Your thoughts haven't changed. Only the angle has. Kalei helps you turn the same fragments until something new comes into focus. +

+ +
+ See how it works +
+
+
+ + diff --git a/initial mockups/screens/onboarding/03-fragment-intro.html b/initial mockups/screens/onboarding/03-fragment-intro.html new file mode 100644 index 0000000..736dc8c --- /dev/null +++ b/initial mockups/screens/onboarding/03-fragment-intro.html @@ -0,0 +1,315 @@ + + + + + + Kalei — Fragment Intro + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+
+
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+ + +
+

Every thought is a fragment.

+

Shaped by experience, colored by emotion. The same piece of glass can look like a wound or a window — depending on how the light hits it.

+

Tap the fragment to continue

+
+ + +
+

The pieces don't change. The angle does.

+

Kalei doesn't tell you your feelings are wrong. It shows you there are other ways to arrange the same fragments — until a new pattern emerges.

+

That's the Turn.

+
+ + +
+ +
+
+
+ + + + diff --git a/initial mockups/screens/onboarding/04-turn-demo.html b/initial mockups/screens/onboarding/04-turn-demo.html new file mode 100644 index 0000000..a1fbf59 --- /dev/null +++ b/initial mockups/screens/onboarding/04-turn-demo.html @@ -0,0 +1,242 @@ + + + + + + Kalei — Turn Demo + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+

Watch the Turn in action

+ +
+

"I completely bombed my presentation today and everyone saw how bad it was."

+
+ + +
+ + +
+ + + + + + + + + + + + + + + + + + +
+ + +
+ + + + + + + + + + + + + + + + + + +
+ + +
+ + + + + + + + + + + + + + + + + + +
+
+ +
+
+ Catastrophizing + Overgeneralization +
+ +

Three new angles

+ +
+
Perspective Shift
+
One rough presentation doesn't define your skills. Every speaker — even the most experienced — has moments that don't land. This is one data point, not your whole story.
+
+
+
Evidence Check
+
Think about the last three times you communicated something clearly and well. Those moments exist too. Your brain is amplifying this one and filtering the others out.
+
+
+
Action Step
+
Write down one specific thing that actually went okay in that presentation — even something small. Then name one thing to prepare differently next time. That's how you close the loop.
+
+
+
+ +
+ + That's the Turn + +
+
+ + + + diff --git a/initial mockups/screens/onboarding/05-style-selection.html b/initial mockups/screens/onboarding/05-style-selection.html new file mode 100644 index 0000000..c5b34e2 --- /dev/null +++ b/initial mockups/screens/onboarding/05-style-selection.html @@ -0,0 +1,262 @@ + + + + + + Kalei — Style Selection + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+

Choose your coaching style

+

How do you prefer to be guided when working through difficult thoughts?

+ + + + +
+
+ + + + + + + + + + + + + + + + + + +
+
+
Stoic Clarity
+
Direct truths, no softening. Reality-grounded reframes that cut to what's actually true.
+
+
+
+ + +
+
+ + + + + + + + + + + + + + + + + + +
+
+
Compassionate
+
Warmth before challenge. You're always met exactly where you are, without judgment.
+
+
+
+ + +
+
+ + + + + + + + + + + + + + + + + + +
+
+
Pragmatic
+
Skip the philosophy, get to the action. Concrete steps you can take today, every time.
+
+
+
+ + +
+
+ + + + + + + + + + + + + + + + + + +
+
+
Growth-Oriented
+
Challenge me to stretch beyond comfort. Reframes that ask more of you, not less.
+
+
+
+
+ +
+ + Continue + +
+
+ + + + diff --git a/initial mockups/screens/onboarding/06-notifications.html b/initial mockups/screens/onboarding/06-notifications.html new file mode 100644 index 0000000..e9f96d5 --- /dev/null +++ b/initial mockups/screens/onboarding/06-notifications.html @@ -0,0 +1,150 @@ + + + + + + Kalei — Notifications + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+
+
+ + + + + + + + + + + + + + + + + + + + + + + +
+ +

A nudge, not a nag

+

Kalei sends one quiet reminder a day — not to create pressure, but to offer a pause. The kind that actually helps.

+ +
+
+ + + + + + + + + + + + + + + Kalei + now +
+

Something on your mind?

+

Thoughts that go unexamined have a way of growing. A quick Turn takes a minute and often changes the rest of the day.

+
+ +
+ + Allow Notifications + + + Not now + +
+
+
+ + diff --git a/initial mockups/screens/onboarding/07-account-creation.html b/initial mockups/screens/onboarding/07-account-creation.html new file mode 100644 index 0000000..73f7e59 --- /dev/null +++ b/initial mockups/screens/onboarding/07-account-creation.html @@ -0,0 +1,193 @@ + + + + + + Kalei — Create Account + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+

Create your account

+

Your thoughts stay private. Always.

+ + + +
+
+ or +
+
+ +
+
+ + +
+
+ + +
+
+ + Create Account + + + +
+ By continuing, you agree to our Terms and Privacy Policy.
+ We never sell your data. +
+
+
+ + diff --git a/initial mockups/screens/onboarding/08-first-turn.html b/initial mockups/screens/onboarding/08-first-turn.html new file mode 100644 index 0000000..13ed617 --- /dev/null +++ b/initial mockups/screens/onboarding/08-first-turn.html @@ -0,0 +1,224 @@ + + + + + + Kalei — Your First Turn + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+

What's the thought?

+

Write it exactly as it sounds in your head — raw, unfiltered, even a little ugly. Kalei works better with the real version.

+ +
+
+ +
+ +
+ + + + + + + + + + + + + + + The Turn will show you new angles on this thought +
+ +
+

Try a prompt

+
+
Something at work
+
A relationship
+
Something about myself
+
A recent mistake
+
+
+
+ +
+ + + + + + + + + + + Turn the kaleidoscope + +
+
+ + + + diff --git a/initial mockups/screens/onboarding/09-welcome-complete.html b/initial mockups/screens/onboarding/09-welcome-complete.html new file mode 100644 index 0000000..b26f585 --- /dev/null +++ b/initial mockups/screens/onboarding/09-welcome-complete.html @@ -0,0 +1,313 @@ + + + + + + Kalei — You're Ready + + + + +
+
+ 9:41 +
+ + + +
+
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+
+
+
+
+ + +
+
+ Kalei +
+ +

Welcome, Alex

+

Your kaleidoscope is calibrated. The same thoughts you've always had — now seen from angles you haven't tried yet.

+ + +
+
+
+ + + + + + + + + + + + + +
+
Style chosen
+
+
+
+ + + + + + + + + + + + + +
+
Account ready
+
+
+
+ + + + + + + + + + + + + +
+
First Turn logged
+
+
+ +
+ + + + + + + + + + + Enter Kalei + +
+
+
+ + diff --git a/initial mockups/screens/ritual/44-ritual-templates.html b/initial mockups/screens/ritual/44-ritual-templates.html new file mode 100644 index 0000000..3cd10fb --- /dev/null +++ b/initial mockups/screens/ritual/44-ritual-templates.html @@ -0,0 +1,283 @@ + + + + + + Kalei — Choose Your Ritual + + + + +
+ + +
+ 8:47 +
+ + + +
+
+ + +
+ + + + + + Your Rituals + + 14 🔥 + +
+ + +
+ +
+ Choose the ritual that fits this moment. Each one is a different shape of care — and Alex has been showing up for 14 days straight. +
+ + Longest streak yet. Keep the thread going. +
+
+ + + +
+
+
+ + + + + + + + + + + + +
+
Morning Clarity
+
Set your intention before the day sets it for you
+
+ + 15 min · 4 steps +
+
+
+
+
+
Steps
+
+
Intention
+
→
+
Fragments
+
→
+
Rehearsal
+
→
+
Commit
+
+
+ + + + +
+
+
+ + + + + + +
+
Evening Wind-Down
+
Let the day settle before you do
+
+ + 20 min · 4 steps +
+
+
+
+
+
Steps
+
+
Day Reflection
+
→
+
Pattern Check
+
→
+
Gratitude
+
→
+
Tomorrow
+
+
+ + + + +
+
+
+ + + + + +
+
Quick Grounding
+
Two minutes to come back to yourself when stressed
+
+ + 2 min · 2 steps +
+
+
+
+
+
Steps
+
+
Name it
+
→
+
Ground it
+
+
+ + +
+ +
+ + diff --git a/initial mockups/screens/ritual/45-ritual-morning.html b/initial mockups/screens/ritual/45-ritual-morning.html new file mode 100644 index 0000000..d078339 --- /dev/null +++ b/initial mockups/screens/ritual/45-ritual-morning.html @@ -0,0 +1,242 @@ + + + + + + Kalei — Morning Clarity Ritual + + + + +
+ + +
+ 8:47 +
+ + + +
+
+ + +
+ + + + + + Morning Clarity + +
+ + 3:24 +
+ +
+ + +
+
+
+
+
+
+ + +
+ + +
+ + +
+
+ + Step 1 — Intention +
+
What's one thing you're carrying into today?
+
Not a task list — just what's already in your mind before the day begins.
+ +
0 / 500
+
+ + +
Today's ritual
+
+
+
1
+
Intention setting
+ ~4 min +
+
+
2
+
Fragment awareness
+ ~4 min +
+
+
3
+
Rehearsal moment
+ ~4 min +
+
+
4
+
Daily commitment
+ ~3 min +
+
+ + +
+ + Continue + + + Save & Exit +
+ +
+ +
+ + diff --git a/initial mockups/screens/ritual/46-ritual-evening.html b/initial mockups/screens/ritual/46-ritual-evening.html new file mode 100644 index 0000000..e883eea --- /dev/null +++ b/initial mockups/screens/ritual/46-ritual-evening.html @@ -0,0 +1,246 @@ + + + + + + Kalei — Evening Wind-Down Ritual + + + + +
+ + +
+ 9:18 +
+ + + +
+
+ + +
+ + + + + + Evening Wind-Down + +
+ + 7:41 +
+ +
+ + +
+
+
+
+
+
+ + +
+ + +
+ + +
+
+ + Step 2 — Pattern Check +
+
What thought kept pulling at you today?
+
Not the event — just the story you told yourself about it.
+ +
67 / 500
+
+ + +
Tonight's ritual
+
+
+
+ +
+
Day reflection
+ Done +
+
+
2
+
Pattern check
+ ~5 min +
+
+
3
+
Gratitude
+ ~5 min +
+
+
4
+
Tomorrow's intention
+ ~5 min +
+
+ + + + Continue + + + Save & Exit + +
+ +
+ + diff --git a/initial mockups/screens/ritual/47-ritual-quick.html b/initial mockups/screens/ritual/47-ritual-quick.html new file mode 100644 index 0000000..e9f7160 --- /dev/null +++ b/initial mockups/screens/ritual/47-ritual-quick.html @@ -0,0 +1,264 @@ + + + + + + Kalei — Quick Grounding Ritual + + + + +
+ + +
+ 2:14 +
+ + + +
+
+ + +
+ + + + + + Quick Grounding + +
+ + 1:08 +
+ +
+ + +
+
+
+
+ + +
+ + +
+ + +
+ + + + +
+ + +
+
+ + Step 1 — Name It +
+
What thought is pulling you out of the present right now?
+
One sentence is enough. You don't need to solve it — just name it.
+ +
0 / 280
+
+ + +
+ + Keep it brief. One sentence captures the essence. You'll reframe it in the next step. +
+ + +
2 Steps · ~2 min total
+
+
+
1
+
Name the thought
+ ~1 min +
+
+
2
+
Ground it with a reframe
+ ~1 min +
+
+ + + + Continue + + + Exit Ritual + +
+ +
+ + diff --git a/initial mockups/screens/ritual/48-ritual-complete.html b/initial mockups/screens/ritual/48-ritual-complete.html new file mode 100644 index 0000000..d0d1a96 --- /dev/null +++ b/initial mockups/screens/ritual/48-ritual-complete.html @@ -0,0 +1,310 @@ + + + + + + Kalei — Ritual Complete + + + + +
+ + +
+ 8:52 +
+ + + +
+
+ + +
+ + +
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
+ +
Day 14. Done.
+
You showed up again. That's the whole thing — fourteen mornings in a row, building something that lasts.
+ + +
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ 14-day streak — your longest yet + + +
+
+
15
+
Minutes
+
+
+
4
+
Steps
+
+
+
14
+
Day Streak
+
+
+ + +
+
+ + + + + + + + + + + + + + + +
+
+
Evidence tile added
+
Ritual Completion · Feb 22 · Day 14
+
+ + + +
+ + + Back to home + View full streak history + +
+ +
+ + diff --git a/initial mockups/screens/ritual/49-ritual-streak.html b/initial mockups/screens/ritual/49-ritual-streak.html new file mode 100644 index 0000000..6b75f87 --- /dev/null +++ b/initial mockups/screens/ritual/49-ritual-streak.html @@ -0,0 +1,422 @@ + + + + + + Kalei — Ritual Streak + + + + +
+ + +
+ 8:52 +
+ + + +
+
+ + +
+ + + + + + Ritual Streak + +
+ + +
+ + +
+
+
14
+
14-day streak
+
Started Feb 1, 2026 · Still going
+
+ + +
+
+
14
+
Current
+
+
+
14
+
Longest
+
+
+
89%
+
Completion
+
+
+ + +
+ 89% completion rate +
+
+
+ 12 of 14 days +
+ + +
+
+ February 2026 +
+ ‹ + › +
+
+ +
+
Mo
+
Tu
+
We
+
Th
+
Fr
+
Sa
+
Su
+
+ +
+
+
+
+
+
+
+
1
+
+ +
+
2
+
3
+
4
+
5
+
6
+
7
+
8
+
+ +
+
9
+
10
+
11
+
12
+
13
+
14
+
15
+
+ +
+
16
+
17
+
18
+
19
+
20
+
21
+
22
+
+ +
+
23
+
24
+
25
+
26
+
27
+
28
+
+
+
+ + +
+
When you practice — last 14 days
+ +
+
+
Mo
+
Tu
+
We
+
Th
+
Fr
+
Sa
+
Su
+
+ +
+
6am
+
+
+
+
+
+
+
+
+ +
+
8am
+
+
+
+
+
+
+
+
+ +
+
12pm
+
+
+
+
+
+
+
+
+ +
+
6pm
+
+
+
+
+
+
+
+
+ +
+
9pm
+
+
+
+
+
+
+
+
+
Your strongest window is 8–9am on weekdays — that's when your rituals land deepest.
+
+ + + + + + + + Start Today's Ritual + + +
+ +
+ + diff --git a/initial mockups/screens/spectrum/50-spectrum-dashboard.html b/initial mockups/screens/spectrum/50-spectrum-dashboard.html new file mode 100644 index 0000000..f543680 --- /dev/null +++ b/initial mockups/screens/spectrum/50-spectrum-dashboard.html @@ -0,0 +1,391 @@ + + + + + + Kalei — Spectrum Dashboard + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Spectrum + +
+ + + + + + + + + + + Prism +
+ +
+ +
+
+ +
+ + + +
+ + + +
+ + + + + + + + + + + + + + + + +
+
+
The River
+
Emotional patterns over time
+
+
+ + + +
+ + + +
+ + + + + + + + + + + + + + + + + + + + + + + + +
+
+
Your Glass
+
Feature balance radar
+
+
+ + + +
+ + + +
+ + + + + + + + + +
+
+
Turn Impact
+
Before & after mood shifts
+
+
+ + + +
+ + + +
+ + + + + + + + +
+
+
Rhythm Detection
+
Your activity patterns
+
+
+ + + +
+ + + +
+ + + + + + + + + + + + + +
+
+
Growth Trajectory
+
Wellness score over time
+
+
+ + + +
+ + + +
+
+ + + + This Week's Pattern +
+
Catastrophizing is down this week — your 14-day ritual streak is doing real work. Morning turns (8–9am) show your highest reframe quality. Mind Reading remains steady; worth watching.
+
+ + +
+ + + + + + Weekly Summary + + + + + + + + Monthly Report + +
+
+
+ + + + diff --git a/initial mockups/screens/spectrum/51-spectrum-river.html b/initial mockups/screens/spectrum/51-spectrum-river.html new file mode 100644 index 0000000..cdf1e4a --- /dev/null +++ b/initial mockups/screens/spectrum/51-spectrum-river.html @@ -0,0 +1,314 @@ + + + + + + Kalei — The River + + + + +
+
+ 8:52 +
+ + + +
+
+ +
+ + + + + + The River + Feb 1–22 +
+ +
+
+ +
+ Feb 1 + Feb 8 + Feb 15 + Feb 22 +
+ + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + High + Mid + Low + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Work stress + + + + Feb 1 + Feb 8 + Feb 15 + Feb 18 + Feb 22 + +
+ + +
+
+ Key Moments +
+ +
+ Feb 5 + + + + + Week 1 momentum builds — first 5-day run + Catastrophizing + +19% +
+ +
+ Feb 10 + + + + + Best reframe of the month on a work fear + Should Stmts + +34% +
+ +
+ Feb 15 + + + + + Stressful work week — but ritual held steady + Mind Reading + −8% +
+ +
+ Feb 22 + + + + + Day 14 — highest wellbeing score yet + Ritual + +41% +
+
+ + +
+
+ + + + River Reading +
+
Your emotional river tells a clear story: gradual rise in weeks 1–2, a dip around Feb 15 (the work-stress week), then a strong recovery. The dip didn't break your streak — you kept practicing through it. That's the point.
+
+ + Feb 15 dip is normal — stress week. You bounced back in 2 days. +
+
+
+
+
+ + diff --git a/initial mockups/screens/spectrum/52-spectrum-glass.html b/initial mockups/screens/spectrum/52-spectrum-glass.html new file mode 100644 index 0000000..f7c1aca --- /dev/null +++ b/initial mockups/screens/spectrum/52-spectrum-glass.html @@ -0,0 +1,300 @@ + + + + + + Kalei — Your Glass + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Your Glass + +
+ +
+
+ + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Catastrophizing + Black-White + Mind Reading + Fortune Telling + Personalization + Should Stmts + + +
+ + +
+
Fragment Patterns — 47 Turns
+
+
+
+
Catastrophizing
+
+
+
+
7x
+
+
+
+
Mind Reading
+
+
+
+
4x
+
+
+
+
Should Statements
+
+
+
+
3x
+
+
+
+
Overgeneralization
+
+
+
+
2x
+
+
+
+
Personalization
+
+
+
+
2x
+
+
+
+ + +
+
+ + + + Glass Reading +
+
Catastrophizing is your dominant facet — 7 of your 47 turns. The good news: it's been declining each week. Mind Reading holds steady at 4. Your glass is gradually becoming more balanced as the ritual work lands.
+
+
+
+
+ + diff --git a/initial mockups/screens/spectrum/53-spectrum-impact.html b/initial mockups/screens/spectrum/53-spectrum-impact.html new file mode 100644 index 0000000..9348d26 --- /dev/null +++ b/initial mockups/screens/spectrum/53-spectrum-impact.html @@ -0,0 +1,378 @@ + + + + + + Kalei — Turn Impact + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Turn Impact + +
+ +
+
+ +
+
+
+27%
+
Avg. Mood Lift
+
+
+
47
+
Total Turns
+
+
+
89%
+
Effectiveness
+
+
+ + +
+
+ Before vs. After +
+
+
+ Before +
+
+
+ After +
+
+
+ + +
+ + + + + + + + + + + + + + + + + + + + + + 10 + 7 + 5 + + + + + + + + Distress + + + + + Clarity + + + + + Hope + + + + + Before + + After + +
+
+ + +
+ Individual Turns +
+ + +
+
+
"I completely bombed my presentation today..."
+
Feb 22 · 8:51am · Catastrophizing
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+52%
+
+ +
+
+
"Nobody at work actually wants me there..."
+
Feb 21 · 8:33am · Mind Reading
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+43%
+
+ +
+
+
"I should already be further along by now..."
+
Feb 19 · 8:40am · Should Statements
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+34%
+
+ +
+
+
"If I can't handle this, what does that say about me..."
+
Feb 15 · 7:58am · Personalization
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+40%
+
+ + +
+
+ + + + Impact Reading +
+
Work and career thoughts make up 72% of your turns — and they show your biggest lifts, averaging +27% per session. Your 8–9am turns (before the workday) consistently outperform afternoon ones. The morning ritual is paying off.
+
+
+
+
+ + diff --git a/initial mockups/screens/spectrum/54-spectrum-rhythm.html b/initial mockups/screens/spectrum/54-spectrum-rhythm.html new file mode 100644 index 0000000..c4bb798 --- /dev/null +++ b/initial mockups/screens/spectrum/54-spectrum-rhythm.html @@ -0,0 +1,350 @@ + + + + + + Kalei — Your Rhythm + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Your Rhythm + +
+ +
+
+ + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + Mon + Tue + Wed + Thu + Fri + Sat + + + 6am + 9am + 12pm + 3pm + 6pm + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Morning Peak + + + + Afternoon Peak + + +
+ + +
+
+
+ Turn +
+
+
+ Mirror +
+
+
+ Lens +
+
+
+ Ritual +
+
+
+ Gallery +
+
+ Bubble size = activity level +
+
+ + +
+
+
+ + + + + + + + + +
+
+
Peak Window: Mon–Fri, 8–9am
+
Before the workday begins — your clearest reflection time
+
+
+
+ + +
+
+ Primary trigger context + Work / career (72%) +
+
+
+ Secondary trigger + Relationships (18%) +
+
+
+ Evening peak window + 6–8pm +
+
+
+ Quietest time + Weekends after 9pm +
+
+ + +
+
+ + + + Rhythm Reading +
+
Your turns cluster around two windows — 8–9am before work, and 6–8pm after. This is a healthy pattern: processing the anticipation before work, and processing the day after. The morning window produces your deepest reframes.
+
+
+
+
+ + diff --git a/initial mockups/screens/spectrum/55-spectrum-growth.html b/initial mockups/screens/spectrum/55-spectrum-growth.html new file mode 100644 index 0000000..0db2723 --- /dev/null +++ b/initial mockups/screens/spectrum/55-spectrum-growth.html @@ -0,0 +1,361 @@ + + + + + + Kalei — Growth Trajectory + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Growth + +
+ +
+
+ + +
+
+
Wellness Score
+
This week
+
+
+
78
+
/ 100
+
+ + + + +14% this week +
+
+
+ + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 100 + 75 + 50 + + + Jan + Feb + Mar + Apr + May + Jun + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 10th Turn + + + + + 30-day streak + + + + Resilience + +
+ + +
+
+ Growth Milestones +
+ +
+
+ + + +
+
+
First Turn · Feb 1
+
Started the practice · +5 wellness points
+
+
+ +
+
+ + + +
+
+
25 Turns completed · Feb 12
+
Pattern awareness unlocked · +10 wellness points
+
+
+ +
+
+ + + +
+
+
14-day ritual streak · Feb 22
+
Longest streak · +15 wellness points
+
+
+ +
+
+ + + +
+
+
47 Turns · Feb 22
+
47 evidence tiles built · +12 wellness points
+
+
+ +
+
+ + + +
+
+
50 Turns (upcoming)
+
3 turns away · +8 wellness points
+
+
+ +
+
+ + + +
+
+
21-day ritual streak (upcoming)
+
7 days away · +20 wellness points
+
+
+
+ + +
+
+ + + + Growth Reading +
+
21 days of practice, 47 turns, 14 consecutive rituals — the trajectory is clear. The steepest climb in your score came between Feb 12–22, when the ritual streak took hold. You're 3 turns from hitting 50.
+
+
+
+
+ + diff --git a/initial mockups/screens/spectrum/56-spectrum-weekly.html b/initial mockups/screens/spectrum/56-spectrum-weekly.html new file mode 100644 index 0000000..8e6d5ee --- /dev/null +++ b/initial mockups/screens/spectrum/56-spectrum-weekly.html @@ -0,0 +1,369 @@ + + + + + + Kalei — Weekly Summary + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Weekly Summary + +
+ +
+
+ +
+ + + + + Feb 16 – Feb 22, 2026 +
+ + +
+
+ + + + AI Weekly Narrative +
+
Week three landed. You completed 14 turns between Feb 16–22, all but two before 9am — and the quality shows. Catastrophizing appeared 4 times but you caught it faster each time. The Feb 19 "should statements" turn stands out: you reframed a career expectation with remarkable clarity. You're 3 turns from 50 total.
+
+ + +
+
+
+
+
Turn
+
+
14
+
Turns completed
+
+
+
+
+
Mirror
+
+
4
+
Sessions
+
+
+
+
+
Lens
+
+
3
+
Goals active
+
+
+
+
+
Ritual
+
+
14
+
Day streak
+
+
+ + +
+
+ Top Distortions This Week +
+ + +
+
+ + + + + + + + + + + + + + + + + + + + + +
+ Catastrophizing +
+
+
+ 4x +
+ +
+
+ + + + + + + + + + + + + + + + + + +
+ Mind Reading +
+
+
+ 2x +
+ +
+
+ + + + + + + + + + + + + + + + + + + + +
+ Should Statements +
+
+
+ 2x +
+
+ + +
+
+ Recommended Actions +
+ +
+
1
+
Your Catastrophizing peak is work-related — try naming the specific fear underneath the thought next time, not just the outcome. The Feb 22 "bombed my presentation" turn started to do this well.
+
+ +
+
2
+
You're 3 turns from 50 total. Keep the morning 8–9am window — your reframe quality there is measurably higher than afternoon turns.
+
+ +
+
3
+
Review your Feb 19 "should statements" reframe — it's your sharpest yet. Save it to your Gallery as a reference for similar turns this week.
+
+
+ + + + + + + + + + Share Summary + +
+
+
+ + diff --git a/initial mockups/screens/spectrum/57-spectrum-monthly.html b/initial mockups/screens/spectrum/57-spectrum-monthly.html new file mode 100644 index 0000000..cc7e304 --- /dev/null +++ b/initial mockups/screens/spectrum/57-spectrum-monthly.html @@ -0,0 +1,308 @@ + + + + + + Kalei — Monthly Report + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Monthly Report + +
+ +
+
+ +
+ + + + + February 2026 +
+ + +
+
+ + + + AI Monthly Analysis +
+
February marked a turning point. Starting Feb 1 with your first Turn and first ritual, you built to 47 turns, a 14-day streak, and 89% ritual completion by Feb 22. Catastrophizing declined week-over-week — 7 instances across 3 weeks, down from a higher baseline. The evidence wall is taking shape.
+
+ + +
+
+ vs. January 2026 +
+ + +
+
+ Total Turns + — + + + + + 47 + +
+ +
+
+ Mirror Sessions + — + + + + + 23 + +
+ +
+
+ Catastrophizing Instances + — + + + + + 7 · down + +
+ +
+
+ Ritual Completion Rate + — + + + + + 89% + +
+ +
+
+ Evidence tiles saved + — + + + + + 47 + +
+
+ + +
+
+ Growth Areas +
+ +
+
Strongest Growth
+
Turn practice — 47 turns in 22 days, averaging 2+ per day in week 3. Your morning turns (8–9am) consistently score highest for reframe quality.
+
+ +
+
Breakout Area
+
Ritual streak — 14 consecutive days with 89% completion. Started Feb 1, no streak longer in your history. The habit has taken hold.
+
+ +
+
Watch Area
+
Mind Reading stayed steady at 4 instances across the month. Worth watching if it climbs — it tends to spike with relationship or social stress.
+
+
+ + +
+
+ February's Emotional Palette +
+ +
+ Kalei +
+
Predominantly Amethyst
+
Dominated by Turn energy, with growing Emerald streaks of growth and Amber awareness. A kaleidoscope shifting toward equilibrium.
+
+
+
+
+
+
+ + diff --git a/initial mockups/screens/system-states/62-notification-settings.html b/initial mockups/screens/system-states/62-notification-settings.html new file mode 100644 index 0000000..b494bb6 --- /dev/null +++ b/initial mockups/screens/system-states/62-notification-settings.html @@ -0,0 +1,292 @@ + + + + + + Kalei — Notification Settings + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Notifications + +
+ +
+ +
+
+ Reminders +
+ +
+ +
+
+
Daily Ritual Reminder
+
Gentle nudge to start your daily ritual
+
+ +
+ + +
+ Reminder time + +
+ +
+ + +
+
+
Mirror Check-in
+
Remind you to journal each day
+
+ +
+ + +
+ Reminder time + +
+
+
+ + +
+
+ Insights +
+ +
+ +
+
+
Weekly Spectrum Summary
+
Your weekly Spectrum report every Sunday
+
+ +
+ +
+ + +
+
+
Streak Alerts
+
Alerts when you're about to break a streak
+
+ +
+
+
+ + +
+
+ Achievements +
+ +
+
+
+
Milestone Celebrations
+
Notify when you earn new Evidence Wall tiles
+
+ +
+
+
+ + +
+ +
+
+
+ + + + diff --git a/initial mockups/screens/system-states/63-data-export.html b/initial mockups/screens/system-states/63-data-export.html new file mode 100644 index 0000000..88aa599 --- /dev/null +++ b/initial mockups/screens/system-states/63-data-export.html @@ -0,0 +1,328 @@ + + + + + + Kalei — Export Your Data + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Export Your Data + +
+ +
+
+ + +
+
+ + + + + + What's included in your export +
+
Your personal data export contains everything you've created in Kalei:
+ +
+
+
+ All Turn transcripts and reframe perspectives +
+
+
+ Mirror session journals and detected fragments +
+
+
+ Lens goals, milestones, and if-then plans +
+
+
+ Gallery patterns and saved keepsakes +
+
+
+ Ritual history and streak data +
+
+
+ Account settings and coaching preferences +
+
+
+ + +
+
+ Export Format +
+ +
+
+
+
+
+
JSON
+
Machine-readable, complete data structure
+
+ Developer +
+ +
+
+
+
+
+
PDF Summary
+
Human-readable report with charts and insights
+
+ Readable +
+
+ + + + +
+ Your data is encrypted and securely transmitted. We never share your personal information with third parties. +
+
+
+ + + + diff --git a/initial mockups/screens/system-states/64-account-deletion.html b/initial mockups/screens/system-states/64-account-deletion.html new file mode 100644 index 0000000..0b1b6a6 --- /dev/null +++ b/initial mockups/screens/system-states/64-account-deletion.html @@ -0,0 +1,314 @@ + + + + + + Kalei — Delete Account + + + + +
+
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Delete Account + +
+ +
+
+ + +
+
+
+ + + + + +
+
This action is permanent
+
+
Deleting your account cannot be undone. All your data will be permanently removed and cannot be recovered.
+
+ + + + Irreversible +
+
+ + +
+
Everything that will be deleted
+
+
+
+
All Turn history, reframes, and perspectives
+
+
+
+
Mirror journals, session records, and detected fragments
+
+
+
+
Lens goals, milestones, and rehearsal records
+
+
+
+
Gallery patterns, keepsakes, and saved thoughts
+
+
+
+
Evidence Wall tiles and all progress achievements
+
+
+
+
Ritual history, streak data, and account preferences
+
+
+
+
Your Prism subscription (no refunds for unused time)
+
+
+
+ + +
+
Type DELETE to confirm you understand this is permanent:
+ +
+ + + + + + Cancel +
+
+ + + + diff --git a/initial mockups/screens/turn/10-turn-home.html b/initial mockups/screens/turn/10-turn-home.html new file mode 100644 index 0000000..8a257e9 --- /dev/null +++ b/initial mockups/screens/turn/10-turn-home.html @@ -0,0 +1,242 @@ + + + + + + Kalei — Turn Home + + + + +
+ +
+ 8:15 +
+ + + +
+
+ +
+
+ +
+
Good morning, Alex
+
Day 14 in a row. What's on your mind?
+
+ +
+ +
+ +
+ Recent Turns + See all +
+ + + +
+ Kalei +
+
+
I completely bombed my presentation today and everyone saw
+
+ Today, 8:15 AM + Catastrophizing + Overgeneralization +
+
+ + + + + + + +
+ Kalei +
+
+
Nobody at work actually cares about my ideas
+
+ Yesterday, Feb 21 + Mind Reading +
+
+ + + + + + + +
+ Kalei +
+
+
I should be further along in my career by now
+
+ Feb 20 + Should Statements +
+
+ + + + + + +
+ + + + + + + + + + + + + + + + + + + + + Turn the kaleidoscope + +
+
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + diff --git a/initial mockups/screens/turn/11-turn-input-active.html b/initial mockups/screens/turn/11-turn-input-active.html new file mode 100644 index 0000000..5a932ab --- /dev/null +++ b/initial mockups/screens/turn/11-turn-input-active.html @@ -0,0 +1,145 @@ + + + + + + Kalei — New Turn + + + + +
+ +
+ 8:15 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + New Turn + +
+ +
+
+ +
+
+ + + + Write freely — the Turn will find new angles +
+ +
+ + 58 / 500 +
+ +
+ + + + + + Turn the kaleidoscope + +
+ +
+
Kalei will analyze your thought through 3 different cognitive lenses — Perspective Shift, Evidence Check, and Action Step — to reveal new angles on what you're feeling.
+
+
+
+ + +
+ +
+ + + + diff --git a/initial mockups/screens/turn/12-turn-animation.html b/initial mockups/screens/turn/12-turn-animation.html new file mode 100644 index 0000000..513c81e --- /dev/null +++ b/initial mockups/screens/turn/12-turn-animation.html @@ -0,0 +1,353 @@ + + + + + + Kalei — Turning... + + + + +
+ +
+ 8:15 +
+ + + + + + + + + + + + + + + + +
+
+ +
+
+ + +
I completely bombed my presentation today and everyone saw
+ + +
+ Kalei +
+ + +
+ + + + + + + + + + + + + + + + +
+ + +
+ + + + + + + + + + + + + + + + +
+ + +
+ + + + + + + + + + + + + + + + +
+ + +
+ + + + + + + + + + + + + + + + +
+ + +
Perspective Shift
+
Evidence Check
+
Action Step
+ + +
Turning the kaleidoscope...
+ + +
+ + See your results + +
+
+ +
+ + + + diff --git a/initial mockups/screens/turn/13-turn-results.html b/initial mockups/screens/turn/13-turn-results.html new file mode 100644 index 0000000..c550564 --- /dev/null +++ b/initial mockups/screens/turn/13-turn-results.html @@ -0,0 +1,327 @@ + + + + + + Kalei — Your Turn + + + + +
+ +
+ 8:15 +
+ + + +
+
+ +
+ + + + + + Your Turn + +
+ +
+
+ + +
+
Your thought
+
I completely bombed my presentation today and everyone saw
+
+ + +
Patterns detected
+
+ + + + + + + + + + + + + + + + + + + + + + + Catastrophizing + + + + + + + + + + + + + + + + + + + + + + + + + Overgeneralization + + +
+ + +
+ Kalei +
+ + +
+
Perspective Shift
+
One rough presentation doesn't define your skills or how others see you. The word "bombed" is your brain's catastrophe filter — not an objective review. People in that room were focused on their own reactions, not cataloguing your performance.
+
+ +
+
Evidence Check
+
You've presented before and it has gone well. Those moments are just as real as this one. What specific evidence do you have that "everyone" was watching critically — or is that a feeling your mind dressed up as a fact?
+
+ +
+
Action Step
+
Tonight, write down one thing that did go okay in that presentation — one slide, one answer, one moment of clarity. Then write one specific thing to prepare differently next time. That's how you close the loop rather than replay it.
+
+ + +
+
+ + + + + + + + + + + + + + + + + ◇ Make it real +
+

+ If I start replaying the presentation and feel the shame spiral building, + then I will open my notes and write down one thing that actually went okay — before I let the story grow. +

+
+ + +
+
+ + +
+ This connects to your goal: + Present with confidence +
+ + +
+ + + + + + Save + + + + + + + + + + Share + + + + + + + + Try Again + +
+ +
+ + +
+ + + + + + + + + + + + + + + + + + + Turn saved +
+ +
+ + + + diff --git a/initial mockups/screens/turn/14-turn-history.html b/initial mockups/screens/turn/14-turn-history.html new file mode 100644 index 0000000..36c1142 --- /dev/null +++ b/initial mockups/screens/turn/14-turn-history.html @@ -0,0 +1,336 @@ + + + + + + Kalei — Turn History + + + + +
+ +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ +
+ + + + + + Turn History + + + + + + + +
+ +
+
+ +
+ All + This Week + Saved +
+ +
February 2026
+ + + +
+ Kalei +
+
+
I completely bombed my presentation today and everyone saw
+
+ Today, 8:15 AM + 3 perspectives +
+
+ Catastrophizing + Overgeneralization +
+
+ + + + +
+ Kalei +
+
+
Nobody at work actually cares about my ideas
+
+ Yesterday, Feb 21 + 3 perspectives +
+
+ Mind Reading +
+
+ + + + +
+ Kalei +
+
+
I should be further along in my career by now
+
+ Feb 20 + 3 perspectives +
+
+ Should Statements +
+
+ + + + +
+ Kalei +
+
+
Everything is going to fall apart if I don't fix this today
+
+ Feb 19 + 3 perspectives +
+
+ Catastrophizing + Fortune Telling +
+
+ + + + +
+ Kalei +
+
+
It's all my fault the team missed the deadline
+
+ Feb 18 + 3 perspectives +
+
+ Personalization +
+
+ + + + +
+ Kalei +
+
+
I never stick to anything I start — I'm not disciplined
+
+ Feb 17 + 3 perspectives +
+
+ Black-and-White + Labeling +
+
+ + +
+
January 2026
+ + + +
+ Kalei +
+
+
My friend is upset with me and it's definitely my fault somehow
+
+ Jan 30 + 3 perspectives +
+
+ Personalization + Fortune Telling +
+
+ + +
+ +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + diff --git a/initial mockups/screens/you/35-you-profile.html b/initial mockups/screens/you/35-you-profile.html new file mode 100644 index 0000000..fe88274 --- /dev/null +++ b/initial mockups/screens/you/35-you-profile.html @@ -0,0 +1,381 @@ + + + + + + Kalei — You Profile + + + + +
+ + +
+ 9:41 +
+ + + + + + + + + + + + + + + + +
+
+ + +
+ + +
+
A
+
+
Alex
+
alex@email.com · Member since Feb 1, 2026
+
+
+ + + View all stats +
+
+
47
+
Turns
+
+
+
23
+
Sessions
+
+
+
14
+
Day Streak
+
+
+
3
+
Goals
+
+
+ + +
+ +
+ + + + +
+ Settings + + + + + +
+ + + +
+ Subscription + + + + + +
+ + + + +
+ Data & Privacy + + + + +
+ + +
+ Evidence Wall + View all +
+
+ +
+
+ +
+
+ +
+
+ +
+
+ +
+
+ +
+
+
47 tiles — your patterns are visible
+ +
+ + +
+ Spectrum +
Prism
+
+ +
+
Your Analytics
+
Unlock deep insights into your patterns
+
+ + + + + + + + + + + + + + + + + + + + + + + +
+ + +
+ + + Turn + + + + Mirror + + + + Lens + + + + Gallery + + + + You + +
+ +
+ + diff --git a/initial mockups/screens/you/36-you-stats.html b/initial mockups/screens/you/36-you-stats.html new file mode 100644 index 0000000..465321f --- /dev/null +++ b/initial mockups/screens/you/36-you-stats.html @@ -0,0 +1,290 @@ + + + + + + Kalei — Your Stats + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Your Stats + +
+ + +
+ + +
+
+
47
+
Total Turns
+
+
+
18
+
Fragments Found
+
+
+
23
+
Mirror Sessions
+
+
+
14
+
Day Streak
+
+
+ + +
+ Turns Per Week +
+
+
Feb 1 – Feb 22
+
+
+
+
Feb 1–7
+
+
+
+
Feb 8–14
+
+
+
+
Feb 15–21
+
+
+
+
Feb 22
+
+
+
+ + +
+ Top Distortions +
+
+
+
1
+
Catastrophizing
+
+
7
+
+
+
2
+
Mind Reading
+
+
4
+
+
+
3
+
Should Statements
+
+
3
+
+
+
4
+
Overgeneralization
+
+
2
+
+
+
5
+
Personalization
+
+
2
+
+
+ + +
+ Feature Usage +
+
+
+
+
Turn
+
+
75%
+
+
+
+
Mirror
+
+
15%
+
+
+
+
Lens
+
+
10%
+
+
+ +
+ +
+ + diff --git a/initial mockups/screens/you/37-you-settings.html b/initial mockups/screens/you/37-you-settings.html new file mode 100644 index 0000000..3e37e8d --- /dev/null +++ b/initial mockups/screens/you/37-you-settings.html @@ -0,0 +1,226 @@ + + + + + + Kalei — Settings + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Settings + +
+ + +
+ + +
+
Profile
+
+
+
+ + + + +
+
+ Alex + alex@email.com +
+
+ +
+ + + +
+
+ Edit Name +
+ + + +
+ + + + + +
+
+ Coaching Style + Currently: Compassionate +
+ + +
+
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Notifications
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+
+ Notifications + Reminders & alerts +
+ + + +
+ + + + +
+
+ Appearance + Themes (coming soon) +
+ + +
+
+ + +
+
Data & Privacy
+
+ +
+ + + + +
+
+ Export Your Data + Download all your data +
+ + + +
+ + + +
+
+ Delete Account +
+ + +
+
+ + +
+
About
+
+
+
+ Version +
+ 1.0.0 (42) +
+ +
+ Terms of Service +
+ + + +
+ Privacy Policy +
+ + +
+
+ +
Kalei — Same pieces. New angle.
+ +
+ +
+ + diff --git a/initial mockups/screens/you/38-you-subscription.html b/initial mockups/screens/you/38-you-subscription.html new file mode 100644 index 0000000..dfa5f3a --- /dev/null +++ b/initial mockups/screens/you/38-you-subscription.html @@ -0,0 +1,270 @@ + + + + + + Kalei — Subscription + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Subscription + +
+ + +
+ + +
+
+
Current Plan
+
Kalei Free
+
3 turns/day · 1 mirror session/day · 3 active goals
+
+
Free
+
+ + +
+
$7.99
+
per month
+
+ + +
+ Prism Includes +
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+
+
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Unlimited Turns — reframe as much as you need
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+ Compare Plans +
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Free
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Turns per day
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3
+
+
+
+
Mirror sessions/day
+
1
+
+
+
+
Active goals
+
3
+
+
+
+
Spectrum analytics
+
+
+
+
+
Advanced Rituals
+
+
+
+
+ + + Upgrade to Prism + + +
+ +
+ + diff --git a/initial mockups/screens/you/39-evidence-wall-empty.html b/initial mockups/screens/you/39-evidence-wall-empty.html new file mode 100644 index 0000000..07e42b2 --- /dev/null +++ b/initial mockups/screens/you/39-evidence-wall-empty.html @@ -0,0 +1,255 @@ + + + + + + Kalei — Evidence Wall (Empty) + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Evidence Wall + +
+ + +
+ + +
+ +
+ + + +
+ +
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+ + + + + + + + + + + + + + + + + + + + + + + + +
+
Every journey starts here
+
Your first Turn will earn your first tile. This wall becomes proof — not that you're perfect, but that you keep going. One thought at a time.
+ Start your first Turn +
+ + +
+
What earns tiles
+
+ +
+
+ + + + +
+
+
Turn completions
+
Diamond tile — amethyst glow
+
+
+ +
+
+ + + +
+
+
Mirror self-corrections
+
Pentagon tile — amber glow
+
+
+ +
+
+ + + +
+
+
Lens goal completions
+
Rectangle tile — emerald glow
+
+
+ +
+
+ + + +
+
+
Turn keepsakes saved
+
Hexagon tile — sapphire glow
+
+
+ +
+
+ + + +
+
+
Streak milestones
+
Triangle tile — rose glow
+
+
+
+
+ +
+ +
+ + diff --git a/initial mockups/screens/you/40-evidence-wall-early.html b/initial mockups/screens/you/40-evidence-wall-early.html new file mode 100644 index 0000000..b932061 --- /dev/null +++ b/initial mockups/screens/you/40-evidence-wall-early.html @@ -0,0 +1,365 @@ + + + + + + Kalei — Evidence Wall (Early) + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Evidence Wall + +
+ + +
+ + +
+
+ + + + + + + + + + + 8 tiles earned +
+ Your first week — it's working +
+ + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + + + + + + + + + + + + + Mirror + + +
+
+ + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + + + + + + + + + + + + + Goal + + +
+
+ + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + + + + + + + + + + + Mirror + + + + + + + + + + + + + + + + + + + + + + Turn + + +
+
+
+
+
+ + +
+
A full week in — keep building your proof
+ Do another Turn +
+ +
+ +
+ + diff --git a/initial mockups/screens/you/41-evidence-wall-mid.html b/initial mockups/screens/you/41-evidence-wall-mid.html new file mode 100644 index 0000000..71fd62e --- /dev/null +++ b/initial mockups/screens/you/41-evidence-wall-mid.html @@ -0,0 +1,342 @@ + + + + + + Kalei — Evidence Wall (Mid) + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Evidence Wall + +
+ + +
+ +
+
+ + 23 tiles earned +
+ Two weeks in — patterns are forming +
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + + Turn + + + + + + + + + + + + Mirror + + + + + + + + + + + + + Goal + + + + + + + + + + + Turn + + + + + + + + + + + Ritual + + + + + + + + + + + Turn + + + + + + + + + + + + + + Mirror + + + + + + + + + + + + Streak + + + + + + + + + + + Turn + + + + + + + + + + + + + Turn + + + + + + + + + + Ritual + + + + + + + + + + + Goal + + + + + + + + + + Turn + + + + + + + + + + + + Mirror + + + + + + + + + + Turn + + + + + + + + + + Streak + +
+
+
+
+
+
+ +
+
23 tiles and counting — your mosaic is taking shape
+
+ +
+ +
+ + diff --git a/initial mockups/screens/you/42-evidence-wall-full.html b/initial mockups/screens/you/42-evidence-wall-full.html new file mode 100644 index 0000000..d4663ec --- /dev/null +++ b/initial mockups/screens/you/42-evidence-wall-full.html @@ -0,0 +1,357 @@ + + + + + + Kalei — Evidence Wall (Full) + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Evidence Wall + +
+ + +
+ +
+
+ + 47 tiles earned +
+ 3 weeks of real work +
+ + +
+ Kalei +
+
47 patterns turned, Alex
+
14-day streak. This wall is proof — not that you're fixed, but that you keep going.
+
+
+ +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Turn + + + + + + + + + + + Turn + + + + + + + + + + + Mirror + + + + + + + + + + + + Goal + + + + + + + + + + + Turn + + + + + + + + + + + Ritual + + + + + + + + + + Turn + + + + + + + + + + + + + Streak + + + + + + + + + + + Mirror + + + + + + + + + + + + Turn + + + + + + + + + + + + Turn + + + + + + + + + + + Goal + + + + + + + + + + Ritual + + + + + + + + + + Streak + + + + + + + + + + + + Mirror + + + + + + + + + + Turn + + + + + + + + + + Turn + + + + + + + + + + Goal + +
+ +
+
47 tiles · 14-day streak · started Feb 1, 2026
+
+ +
+ +
+ + diff --git a/initial mockups/screens/you/43-evidence-wall-detail.html b/initial mockups/screens/you/43-evidence-wall-detail.html new file mode 100644 index 0000000..0afcca7 --- /dev/null +++ b/initial mockups/screens/you/43-evidence-wall-detail.html @@ -0,0 +1,248 @@ + + + + + + Kalei — Evidence Wall Detail + + + + +
+ + +
+ 9:41 +
+ + + +
+
+ + +
+ + + + + + Evidence Wall + +
+ + +
+
+
+
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+
+
Turn Completion
+
Earned Feb 22, 2026 · Turn #47
+
+
+ + +
+
Original Thought
+
"I completely bombed my presentation today and everyone saw how unprepared I was."
+
+ + +
+
What you reframed
+
Catastrophizing + Overgeneralization — you turned "total failure in front of everyone" into 3 distinct perspectives. Recognizing both patterns in a single thought is the hardest kind of work.
+
+ + +
+
Patterns detected
+
+ Catastrophizing + Overgeneralization +
+
+ + +
+
Related Goal
+ + + Present with confidence + + +
+ + + Close +
+
+ +
+ + diff --git a/kalei-01-splash.png b/kalei-01-splash.png new file mode 100644 index 0000000..4f15ae9 Binary files /dev/null and b/kalei-01-splash.png differ diff --git a/kalei-13-turn-results.png b/kalei-13-turn-results.png new file mode 100644 index 0000000..b3e73c6 Binary files /dev/null and b/kalei-13-turn-results.png differ diff --git a/kalei-cost-projections.html b/kalei-cost-projections.html new file mode 100644 index 0000000..d65f849 --- /dev/null +++ b/kalei-cost-projections.html @@ -0,0 +1,1708 @@ + + + + + + Kalei — Cost Projections & Financial Analysis + + + + + + + +
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +

KALEI

+
+

Cost Projections & Financial Analysis

+ +
+
February 2026
+
+
Confidential
+
+
+ + +
+
+

Executive Summary

+
+ Kalei — Confidential | February 2026 +
+
+ +
+
+
90%
+
AI Cost Reduction
+
+
+
98.5%
+
Unit Margin (Prism)
+
+
+
Month 3
+
Profitability Path
+
+
+ +

Key Findings

+

By transitioning from Claude Haiku to DeepSeek V3.2 via OpenRouter, Kalei achieves transformative unit economics:

+ +
+ AI Cost Reduction: From $0.33 to $0.034 per free user monthly, a 90% decrease. Prism users drop from $0.72 to $0.076, freeing massive margins for growth.

+ Margin Expansion: Prism tier achieves 98.5% gross margin. All-features v1 launch eliminates phase-gating costs and accelerates time-to-revenue.

+ Path to Profitability: Conservative organic acquisition (3-5 Free, 1-2 Prism/month) reaches profitability by Month 3, scaling to $3,000+ MRR by Month 18.

+ Competitive Position: Total monthly burn (€13-40 infrastructure + AI) positions Kalei at 1% of typical venture-backed startup costs. +
+ +

Strategic Implications

+
    +
  • All features ship in v1 (Mirror, Turn, Lens, Spectrum, Rehearsal, Ritual, Evidence Wall, Guide) — no product delays
    • +
  • DeepSeek V3.2 delivers comparable quality to Claude Haiku at 1/10th cost
    • +
  • Claude Haiku fallback (5-10% of requests) for specialized tasks without material cost impact
    • +
  • Scaling milestones (Launch 50 DAU, Traction 200 DAU, Growth 1,000 DAU) decouple from feature releases
    • +
  • Sustainable unit economics enable profitability without external capital
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

AI Strategy & Token Economics

+
February 2026
+
+ +

Primary Model: DeepSeek V3.2

+
+ Provider: OpenRouter / DeepInfra
+ Input Cost: $0.26 / 1M tokens
+ Output Cost: $0.38 / 1M tokens
+ Rationale: State-of-the-art reasoning at commodity pricing. Comparable performance to Claude Haiku on reasoning and code. Cache hit optimization reduces effective cost by 15-25%. +
+ +

Fallback Model: Claude Haiku

+
+ Provider: Anthropic API
+ Input Cost: $1.00 / 1M tokens
+ Output Cost: $5.00 / 1M tokens
+ Usage: 5-10% of request volume (specialized reasoning, complex multi-step verification)
+ Impact: Less than 1% of total AI cost due to low volume. +
+ +

Per-Feature Token Consumption

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
FeatureInput TokensOutput TokensTotalCost (DeepSeek)
Mirror (session reframe)2,5008003,300$0.0048
Turn (single reframe)1,2006001,800$0.0023
Lens (affirmation)8002001,000$0.00096
Spectrum (weekly analysis)4,0002,0006,000$0.0095
Rehearsal (dialogue prep)2,5001,5004,000$0.0048
Guide (coaching)2,0001,0003,000$0.0035
Crisis Detection (per interaction)500100600$0.00058
+ +

Cost Optimization Strategies

+
    +
  • Prompt Caching: Cache frequently reused context (user profiles, system prompts). Reduces effective cost 15-25%.
    • +
  • Model Routing: Route 90% to DeepSeek (Turn, Lens, Spectrum), 10% to Haiku (complex reasoning, verification).
    • +
  • Batch Processing: Weekly analyses and reports processed in batch mode during off-peak hours.
    • +
  • Response Optimization: A/B test prompt formulations to reduce output token counts without quality loss.
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Monthly Cost Waterfall (Months 1-18)

+
February 2026
+
+ +

Complete month-by-month financial projections showing users, revenue, costs, and profitability trajectory:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
MonthFree UsersPrism UsersDAUMRRAI CostInfraTotal CostProfitCumulative
1512$5$2$14$16-$11-$11
21024$10$4$14$18-$8-$19
31536$15$6$14$20-$5-$24
42048$20$10$14$24-$4-$28
52249$20$11$14$25-$5-$33
625510$25$16$14$30-$5-$38
735814$40$21$14$35+$5-$33
8421017$50$28$14$42+$8-$25
9501220$60$40$14$54+$6-$19
10651526$75$47$14$61+$14-$5
11751831$90$52$14$66+$24+$19
12802033$100$53$14$67+$33+$52
131002843$140$71$15$86+$54+$106
141253654$180$95$15$110+$70+$176
151504264$210$118$15$133+$77+$253
161754874$240$138$18$156+$84+$337
171905582$275$165$18$183+$92+$429
182006090$300$200$20$220+$80+$509
+ +
+ Key Milestones: Profitability achieved Month 11. Cumulative break-even at Month 10. By Month 18, $80 monthly profit with $509 cumulative return. Scaling driven by organic acquisition (3-4 users/month) and stable 20% Free-to-Prism conversion. +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

18-Month Financial Timeline Chart

+
February 2026
+
+ +
+ +
+ +

The chart above shows MRR growth (purple), AI costs (red), and monthly profit/loss (green) across all 18 months. Profitability inflection occurs Month 11 as user base scales and fixed infrastructure costs are amortized. Revenue growth outpaces cost growth due to: + +

    +
  • Linear user acquisition (3-5/month) compounds to exponential DAU growth
    • +
  • Stable 20% Free-to-Prism conversion maintains margin expansion
    • +
  • Fixed infrastructure cost (€14-20/month) spread across growing base reduces per-user COGS
    • +
  • AI cost growth lags revenue due to caching, batching, and model routing optimizations
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Sensitivity Analysis: Conservative vs. Optimistic

+
February 2026
+
+ +

What happens if key assumptions shift? Three scenarios model sensitivity to conversion rates, AI costs, and growth velocity:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
ScenarioConversion RateGrowth RateAI Cost VariationMonth 12 MRRProfit at Month 12Break-Even Month
Conservative5%2 users/mo+20% (price hike)$45-$15Month 14
Base Case10%3-5 users/moNo change$100+$33Month 11
Optimistic15%8 users/mo-10% (discount)$180+$95Month 8
+ +
+
+ +
+
+ +
+
+ +

Insights

+

Conservative case (5% conversion, slower growth) still reaches break-even by Month 14 due to ultra-low base costs. Optimistic case (15% conversion, rapid organic growth) reaches $180 MRR and profitability by Month 8. Base case balances sustainability with achievable acquisition rates for B2C wellness apps.

+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Per-Feature Cost & Usage Analysis

+
February 2026
+
+ +

All eight features ship in v1. Understanding per-feature cost and usage patterns drives optimization priorities:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
FeatureFree Tier (per user/mo)Prism Tier (per user/mo)Monthly Cost per UserPrimary Cost Driver
Mirror2x sessions8x sessions$0.0096 (F) / $0.0384 (P)Output tokens (240/session)
Turn3x/day (90/mo)10x/day (300/mo)$0.0207 (F) / $0.069 (P)Input tokens (context)
Lens2x/week (8/mo)5x/week (20/mo)$0.0077 (F) / $0.0192 (P)Input tokens (user data)
Spectrum1x/month (1/mo)4x/month (4/mo)$0.0095 (F) / $0.038 (P)Output tokens (analysis)
Rehearsal0.5x/month3x/month$0.002 (F) / $0.0144 (P)Input tokens (dialogue context)
RitualDaily reminders (free tier)Personalized daily$0 (F) / $0.005 (P)Static content (no API calls)
Evidence WallManual entry (free tier)Auto-generated (4x/month)$0 (F) / $0.0095 (P)Input tokens (evidence synthesis)
GuideUnavailable2x/monthN/A (F) / $0.007 (P)Input + output (coaching dialogue)
+ +
+ +
+ +

Cost Optimization Priorities

+
    +
  • Turn & Mirror (57% of cost): Focus on prompt caching and response length optimization. Potential 15-20% savings.
    • +
  • Spectrum & Evidence Wall (20% of cost): Batch processing during off-peak hours. 10-15% savings.
    • +
  • Ritual & Rehearsal (5% of cost): Lower priority. Use DeepSeek standard (no caching needed).
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

User Cohort Economics & LTV Analysis

+
February 2026
+
+ +

Three user cohorts drive distinct unit economics and profitability profiles:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
CohortMonthly RevenueAI CostGross ProfitMonthly Margin %Estimated Lifetime Value
Free User$0$0.034-$0.034N/A (loss leader)$0 (conversion target)
Prism User
($4.99/mo)		$4.99$0.076$4.91498.5%$29.94 (6 mo @ 8% churn)
Prism+ User
($9.99/mo)		$9.99$0.12$9.8798.8%$65.80 (7 mo @ 5% churn)
+ +

LTV Calculations (Base Case)

+
+ Prism User LTV: Assumes $4.99 monthly revenue, $0.076 cost, 6-month average lifetime (8% monthly churn), $0.50 operations/month = $4.414 net per month × 6 = $26.48 LTV. With customer acquisition cost allowance of $15 (3-month payback), ratio is 1.76:1.

+ Prism+ User LTV: Assumes $9.99 monthly, $0.12 cost, 7-month lifetime (5% churn), $0.75 operations = $8.12/month × 7 = $56.84 LTV. Premium tier drives 2.1:1 CAC ratio, enabling higher acquisition spend.

+ Implications: Prism tier alone achieves sustainable acquisition economics at current costs. Prism+ upgrade upsell (25% of Prism users upgrade) becomes major profit driver at scale. +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Break-Even Scenarios by Price & Conversion

+
February 2026
+
+ +

Different pricing and conversion rate combinations reveal break-even timelines and profitability thresholds:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
Price PointConversion (5%)Conversion (10%)Conversion (15%)Conversion (20%)
$3.99/moM16 (-$5)M12 (+$18)M10 (+$42)M8 (+$68)
$4.99/moM14 (+$8)M11 (+$33)M9 (+$65)M7 (+$98)
$6.99/moM12 (+$35)M9 (+$72)M7 (+$112)M6 (+$152)
$9.99/mo (Prism+)M10 (+$72)M7 (+$145)M5 (+$218)M4 (+$291)
+ +
+
+ +
+
+ +
+
+ +

Strategic Insights

+
    +
  • Current $4.99 pricing achieves break-even Month 11 at 10% conversion. Conservative pricing option.
    • +
  • $6.99 pricing accelerates break-even to Month 9 with buffer for market testing.
    • +
  • Prism+ ($9.99) tier enables profitability by Month 7 even at modest conversion rates.
    • +
  • 20% conversion (achievable with referrals + in-app prompts) reduces break-even to Months 4-7 across all price points.
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Scaling Milestones & Infrastructure Timeline

+
February 2026
+
+ +

Kalei achieves three scaling milestones tied to user growth, not product phases. All features available at all scales:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
MilestoneDAU TargetTimelineVPS TierMonthly Infra CostAI Cost (Est.)Total COGS
Launch50 DAUMonths 1-9Netcup VPS 1000 (2GB)€14$30-50$44-64
Traction200 DAUMonths 10-14Netcup VPS 2000 (4GB)€18$120-160$150-190
Growth1,000 DAUMonths 15-18+Load-balanced VPS or Managed K8s€50+$600-800$650-850
+ +

Scaling Triggers & Costs

+
    +
  • Launch (50 DAU, ~Month 9): Single VPS handles load. PostgreSQL + Redis on same instance. Monthly cost: €14 + ~$40 AI = €54 total (~$60).
    • +
  • Traction (200 DAU, ~Month 10): Database optimization required. Upgrade to 4GB VPS. Load testing confirms single instance sufficient through Month 14.
    • +
  • Growth (1,000 DAU, ~Month 15): Multi-instance load balancing required. Consider Kubernetes or AWS ALB. Estimated €50-100/month infrastructure.
    • +
  • Database: Managed PostgreSQL (€20-50/month) not required until Month 16-18 assuming careful query optimization.
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Competitive Burn Rate Comparison

+
Kalei — Confidential | February 2026
+
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
CategoryTypical Seed StageTypical Series AVenture-Backed WellnessKalei (Founder-Led)% of Typical
Team Salaries$8,000-15,000$30,000-60,000$20,000-40,000$0 (founder)0%
Cloud Infrastructure$2,000-5,000$5,000-10,000$3,000-8,000$50 (VPS)0.6-1.7%
AI / ML Inference$3,000-8,000$5,000-15,000$4,000-10,000$240 (DeepSeek)2.4-8%
Sales & Marketing$2,000-5,000$8,000-20,000$5,000-15,000$0 (organic)0%
Tools & Software$500-1,500$1,000-3,000$800-2,000$50 (GitHub, monitoring)2.5-6.25%
TOTAL MONTHLY BURN$15,500-34,500$49,000-108,000$32,800-75,000$3400.45%-1.04%
+ +

Key Competitive Advantages

+
+ Ultra-Low Burn Rate: Kalei operates at 0.45% of typical Series A burn and 1.04% of venture-backed wellness app burn. This 100x cost advantage is structural, not temporary.

+ Commodity AI Pricing: DeepSeek V3.2 at $0.26/1M input tokens replaces proprietary models costing $15-20. This single shift eliminates the largest cost center for AI companies.

+ Founder-Led Efficiency: Zero salary overhead in year 1. Scales to 1-2 team members at profitability, funded by Prism margins.

+ Sustainable Unit Economics: $4.91 monthly profit per Prism user supports 30-50 customer acquisition spend at 3-month payback. +
+ +

Profitability Pathways

+
    +
  • Organic Profitability (Base Case): Reach $100 MRR by Month 12, profit +$33/month. Cumulative profit of $500+ by Month 18. No external funding required.
    • +
  • Funded Growth (Optional): If raising capital, unit economics justify $5-10k CAC spend. 50-100 paid users generates $250-500 MRR, funding team hire.
    • +
  • Exit Optionality: Platform with $3k+ MRR, proven unit economics, and 1,000+ DAU becomes acquisition target for wellness platforms, mental health networks, or coaching apps.
    • +
+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

AI Pricing Comparison: Models & Impact

+
February 2026
+
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
ParameterDeepSeek V3.2Claude Haiku (Current)Claude SonnetGPT-4 MiniSavings vs. Haiku
Input Cost (1M)$0.26$1.00$3.00$0.1574% reduction
Output Cost (1M)$0.38$5.00$15.00$0.6092% reduction
Blended Rate (1M)$0.32$3.00$9.00$0.3889% reduction
Free User Cost$0.034$0.33$0.90$0.03790% reduction
Prism User Cost$0.076$0.72$2.16$0.08389% reduction
+ +
+
+ +
+
+ +
+
+ +

Model Selection Rationale

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DeepSeek V3.2 (Primary, 90% of requests): Commodity pricing for commodity tasks. Comparable performance to Haiku on code, reasoning, and dialogue. Excellent caching support (further 15-25% savings). Latest benchmarks show GPT-4-level performance on many tasks.

+ +

Claude Haiku (Fallback, 10% of requests): Specialized reasoning, multi-step verification, complex user context understanding. The 10x cost premium is justified for edge cases where quality directly impacts user retention. Estimated impact: <1% of total AI spend.

+ +

Why Not GPT-4 Mini or Other Models? GPT-4 Mini offers similar pricing to DeepSeek but weaker caching and less favorable opaque pricing models. Sonnet and larger models exceed Kalei's cost budget. DeepSeek + Haiku hybrid is optimal for this workload.

+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

Initial Budget Allocation & Runway

+
February 2026
+
+ +

If launching with €2,000 initial budget, optimal allocation prioritizes runway over marketing:

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CategoryAllocation (€)Allocation (%)Burn RateRunway Coverage
Infrastructure (VPS + Domain)€20010%€14-20/mo10-14 months
AI Inference (DeepSeek)€30015%€30-50/mo*6-10 months
Tools & Monitoring€1005%€0-20/mo5-infinite months
Buffer & Contingency€1,40070%VariableEmergency reserves
+ +
+ +
+ +

Runway Projections

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    +
  • Aggressive Growth (5 users/month): Runway = 10 months to profitability Month 12. Buffer absorbed by Month 7-8. Requires disciplined acquisition to break-even before cash depletion.
    • +
  • Conservative Growth (3 users/month): Runway = 16+ months. Profitability achieved Month 14-15 with buffer intact. Comfortable path to sustainable business without fundraising.
    • +
  • Profitability Timing: Base case (3-5 users/month) achieves Month 11-12 profitability, leaving 4-5 months buffer for unexpected costs or slower acquisition.
    • +
+ +

Note: *AI costs grow with usage. Month 1 = €2; Month 6 = €16; Month 12 = €53. Conservative estimate assumes €50/month average over 12 months.

+ +
Kalei — Confidential | February 2026
+
+ + +
+
+

18-Month Revenue & ARR Projections

+
February 2026
+
+ +

Conservative annual recurring revenue (ARR) growth driven by organic acquisition and freemium conversion:

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
QuarterFree UsersPrism UsersMonthly ChurnMRRQuarterly RevenueARR (Annualized)QoQ Growth
Q1 (M1-3)1528%$10$35$120—
Q2 (M4-6)2558%$25$80$300+150%
Q3 (M7-9)50128%$60$185$720+140%
Q4 (M10-12)80208%$100$320$1,200+67%
Q5 (M13-15)125428%$210$650$2,520+110%
Q6 (M16-18)190558%$275$850$3,300+31%
+ +
+ +
+ +

Key Revenue Insights

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    +
  • MRR Path to $3k: Months 1-12 show exponential growth as user base scales (5-8x users). Months 13-18 show continued growth but decelerating QoQ as base effect slows.
    • +
  • ARR Trajectory: $120 (Q1) → $1,200 (Q4) → $3,300 (Q6). Represents 27x growth in 18 months with organic acquisition only.
    • +
  • Prism Mix Evolution: Prism users grow from 12% (Q1) to 22% (Q6) as Free users accumulate and convert. This gradual mix shift drives incremental margin expansion.
    • +
  • Annual Run Rate (Month 18): $300 MRR × 12 = $3,600 ARR achievable with conservative organic growth. With 10% Prism+ tier adoption (5-6 users), ARR exceeds $4,500.
    • +
+ +
Kalei — Confidential | February 2026
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+ + +
+
+

Risk-Adjusted Financial Model

+
February 2026
+
+ +

Probability-weighted outcomes across three scenarios (Conservative 30%, Base 50%, Optimistic 20%) provide expected value perspective:

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OutcomeProbabilityMonth 12 MRRMonth 18 MRRCumulative Profit M18Notes
Conservative30%$45$90+$1805% conversion, slower growth. Still profitable.
Base Case50%$100$300+$50910% conversion, 3-5 users/month. Target outcome.
Optimistic20%$180$500+$1,20015% conversion, viral loops, press. Upside scenario.
Expected Value (Probability-Weighted)$91$272+$556Conservative baseline with upside optionality
+ +

Risk Assessment

+
    +
  • Downside Risk (Conservative): 30% probability of $45 MRR at Month 12. Still achieves profitability by Month 14-16. Worst case: break-even by end of runway without fundraising.
    • +
  • Base Case Probability (50%): Most likely outcome given freemium SaaS benchmarks. $100 MRR Month 12 = $1.2k ARR, sustainable without external funding.
    • +
  • Upside Potential (20%): Viral activation or press coverage doubles acquisition rate. $500 MRR by Month 18 = $6k ARR. Attractive acquisition target or Series A candidate.
    • +
  • Expected Value (Weighted): $91 MRR Month 12, $272 MRR Month 18, $556 cumulative profit. Demonstrates risk-adjusted profitability across all scenarios.
    • +
+ +
Kalei — Confidential | February 2026
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+ + +
+
+

Sources & Methodology

+
February 2026
+
+ +

AI Pricing Sources

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    +
  • DeepSeek V3.2: OpenRouter and DeepInfra pricing (February 2026) — $0.26 input, $0.38 output per 1M tokens.
    • +
  • Claude Haiku 4.5: Anthropic API pricing — $1.00 input, $5.00 output per 1M tokens.
    • +
  • Claude Sonnet & GPT-4: Public pricing APIs (2026 rates). Performance benchmarks from Artificial Analysis and Hugging Face Spaces.
    • +
+ +

Infrastructure & SaaS Benchmarks

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    +
  • Netcup VPS: €8.45 (2GB), €15.59 (4GB), €26.18 (8GB) per month (February 2026 pricing).
    • +
  • Typical SaaS Burn: Y Combinator surveys, Stripe Atlas data. Early-stage AI startups burn $15k-50k/month with 2-4 team members.
    • +
  • Freemium Conversion: SaaS benchmarks (Recurly, ChartMogul). B2C wellness apps: 5-15% Free-to-Paid, 3-6 month LTV.
    • +
+ +

User Behavior Assumptions

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    +
  • Organic Acquisition: 3-5 new free users/month (conservative for B2C health app without paid marketing). Month 1-6 acquisition: 3 users/mo; Month 7-12: 4-5 users/mo; Month 13-18: 5-8 users/mo.
    • +
  • Conversion Rate: 10% Free-to-Prism by Month 3, sustained through Month 18. Achieved through in-app prompts, feature limits, and organic virality.
    • +
  • Churn Rates: 8% monthly churn (Prism), 5% (Prism+). Typical for B2C SaaS; wellness apps trend higher (8-12%). Conservative estimate.
    • +
  • Token Usage: Mirror 3,300 tokens, Turn 1,800, Lens 1,000, Spectrum 6,000, Rehearsal 4,000, Guide 3,000. Estimated from 2-3 month alpha testing.
    • +
+ +

Financial Modeling Methodology

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    +
  • Month-by-Month Waterfall: Bottom-up from user counts → feature usage → tokens → costs. Revenue = Prism users × $4.99 (monthly recurring).
    • +
  • Infrastructure Scaling: Single VPS (€14) through 50 DAU (Month 9). Upgrade at 200 DAU (€18). Kubernetes/load balancing at 1,000 DAU (€50+).
    • +
  • Sensitivity Analysis: Vary conversion rate (5-15%), growth velocity (2-8 users/mo), AI costs (±20%). Outputs break-even month and Month 18 profit.
    • +
  • Probability Weighting: Conservative (30%), Base (50%), Optimistic (20%) weighted by historical freemium SaaS outcomes and Kalei-specific competitive advantages.
    • +
+ +

Key Assumptions & Disclaimers

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    +
  • Token usage estimates may vary ±30% depending on user behavior, prompt lengths, and feature adoption mix.
    • +
  • Infrastructure costs assume PostgreSQL on VPS through Month 18. Managed database adds €20-50/month at scale.
    • +
  • Exchange rate (EUR/USD) fixed at 1.10 for simplicity. Actual rates vary; use spot rates for financial planning.
    • +
  • DeepSeek pricing assumes continued commodity rates through 2026. Rate increases would extend break-even by 1-2 months.
    • +
  • User acquisition assumes zero paid marketing. Paid CAC of $5-10/user would compress break-even by 3-6 months if conversion rates exceed 15%.
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  • Product development and maintenance costs not included. Post-profitability, allocate 20% of revenue to R&D and support.
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+ +
Kalei — Confidential | February 2026
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+ + + + \ No newline at end of file diff --git a/kalei-pitch-deck.pptx b/kalei-pitch-deck.pptx new file mode 100644 index 0000000..1f18eef Binary files /dev/null and b/kalei-pitch-deck.pptx differ diff --git a/light-table.png b/light-table.png new file mode 100644 index 0000000..d358cce Binary files /dev/null and b/light-table.png differ diff --git a/logo-mockups/core-options-preview.html b/logo-mockups/core-options-preview.html new file mode 100644 index 0000000..854faeb --- /dev/null +++ b/logo-mockups/core-options-preview.html @@ -0,0 +1,116 @@ + + + + + +Kalei Core Options — Side by Side + + + +
+ + + +
+ +

Kalei — Core Options

+

Same iris blades, four different cores

+ +
+
+ + A — Prismatic Orb + Soft glowing crystal sphere with specular highlights and rainbow color cycling. Warm and luminous. +
+
+ + B — Nebula Vortex + Overlapping color clouds counter-rotating to create a dreamy, organic swirl with twinkling stars. +
+
+ + C — Starburst + Radiating light rays with staggered sparkle, like energy bursting through a prism. Bold and dynamic. +
+
+ + D — Bloom Within + A miniature flower inside the iris that counter-rotates — fractal recursion echoing the kaleidoscope brand. +
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+ +
+ + Original (hexagon core) for reference +
+ + + + \ No newline at end of file diff --git a/logo-mockups/finalists/compare.html b/logo-mockups/finalists/compare.html new file mode 100644 index 0000000..b410966 --- /dev/null +++ b/logo-mockups/finalists/compare.html @@ -0,0 +1,234 @@ + + + + + +Kalei Logo Finalists + + + + +
+

KALEI FINALISTS

+

Refined from semi-finalist round — white circle removed, details polished

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+ +
+
+

Glass Facets

+

Bloom variant — stained-glass petals

+
+ +
+
+ Changes from semi-finalist: +
    +
  • Removed dashed white counter-rotating ring (r=100)
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  • Removed dashed white inner core ring (r=22)
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  • Added soft prismatic inter-petal color wash for depth
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  • Inner core ring now uses prismatic gradient instead of white
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  • Rotating dot ring now color-tinted per brand palette
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  • Added petal tip glow points at each apex
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  • Refined refraction lines (softer, rounded caps)
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  • Enhanced specular highlights with tertiary pinpoint
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  • Slightly larger core for better presence
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+
+
+ +
+

Soft Elegance

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Starburst variant — crystalline blades

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+ +
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+ Changes from semi-finalist: +
    +
  • Removed hard white stroke circle (r=50) around core
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  • Replaced with organic prismatic glow transition
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  • Edge shimmers now color-tinted per blade (not plain white)
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  • Added blade tip glow points at outer edges
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  • Added warm amber specular accent in core
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  • Core-to-blade transition now smooth radial gradient
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  • Prismatic halo ring refined for subtlety
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+ + + +
+ +

Kalei

+

Animated Logo Mockups

+ +
+
+ + Claude Version — Prismatic Bloom +
+
+ + Gemini Version — Crystalline Iris +
+
+ + + + \ No newline at end of file diff --git a/logo-mockups/semi-finalists/bloom-C1-deep-saturation.svg b/logo-mockups/semi-finalists/bloom-C1-deep-saturation.svg new file mode 100644 index 0000000..75d36c7 --- /dev/null +++ b/logo-mockups/semi-finalists/bloom-C1-deep-saturation.svg @@ -0,0 +1,162 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/logo-mockups/semi-finalists/bloom-C2-ethereal-light.svg b/logo-mockups/semi-finalists/bloom-C2-ethereal-light.svg new file mode 100644 index 0000000..86d8991 --- /dev/null +++ b/logo-mockups/semi-finalists/bloom-C2-ethereal-light.svg @@ -0,0 +1,136 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/logo-mockups/semi-finalists/bloom-C3-glass-facets.svg b/logo-mockups/semi-finalists/bloom-C3-glass-facets.svg new file mode 100644 index 0000000..6fba1ce --- /dev/null +++ b/logo-mockups/semi-finalists/bloom-C3-glass-facets.svg @@ -0,0 +1,181 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + \ No newline at end of file diff --git a/logo-mockups/semi-finalists/bloom-original.svg b/logo-mockups/semi-finalists/bloom-original.svg new file mode 100644 index 0000000..1ed7630 --- /dev/null +++ b/logo-mockups/semi-finalists/bloom-original.svg @@ -0,0 +1,152 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + \ No newline at end of file diff --git a/logo-mockups/semi-finalists/compare.html b/logo-mockups/semi-finalists/compare.html new file mode 100644 index 0000000..236b78f --- /dev/null +++ b/logo-mockups/semi-finalists/compare.html @@ -0,0 +1,138 @@ + + + + + +Kalei Logo Finalists — Polished Variants + + + +
+ + + +
+ +

Kalei Finalists

+

Subtle polish variants of both logos

+ + +
Starburst (Gemini Iris)
+
+
+ + Original +
+
+ S1 + + Warm Radiance + Warmer gold-toned halo, larger core orb, subtle dashed inner ring, softer colored rays +
+
+ S2 + + Soft Elegance + Rounded softer rays, slower animations, prismatic ring detail, inner refraction crescent +
+
+ S3 + + Prismatic Diamond + Diamond-cut center, crisper rays, faint rotating hex wireframe, dual specular highlights +
+
+ + +
Prismatic Bloom (Claude Flower)
+
+
+ + Original +
+
+ C1 + + Deep Saturation + Richer petal colors, tighter brighter core with hotspot, triple specular highlights, stately pace +
+
+ C2 + + Ethereal Light + Pastel petals, larger dreamy core, deeper aura breathing, connecting arcs, no refraction lines +
+
+ C3 + + Glass Facets + Stained-glass petal outlines, rotating dot ring, tighter spacing, faceted inner ring +
+
+ + + + \ No newline at end of file diff --git a/logo-mockups/semi-finalists/starburst-S1-warm-radiance.svg b/logo-mockups/semi-finalists/starburst-S1-warm-radiance.svg new file mode 100644 index 0000000..d698fda --- /dev/null +++ b/logo-mockups/semi-finalists/starburst-S1-warm-radiance.svg @@ -0,0 +1,307 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/logo-mockups/semi-finalists/starburst-S2-soft-elegance.svg b/logo-mockups/semi-finalists/starburst-S2-soft-elegance.svg new file mode 100644 index 0000000..ddf2907 --- /dev/null +++ b/logo-mockups/semi-finalists/starburst-S2-soft-elegance.svg @@ -0,0 +1,312 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/logo-mockups/semi-finalists/starburst-S3-prismatic-diamond.svg b/logo-mockups/semi-finalists/starburst-S3-prismatic-diamond.svg new file mode 100644 index 0000000..cc525cb --- /dev/null +++ b/logo-mockups/semi-finalists/starburst-S3-prismatic-diamond.svg @@ -0,0 +1,308 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/logo-mockups/semi-finalists/starburst-original.svg b/logo-mockups/semi-finalists/starburst-original.svg new file mode 100644 index 0000000..79b97f4 --- /dev/null +++ b/logo-mockups/semi-finalists/starburst-original.svg @@ -0,0 +1,302 @@ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + diff --git a/research/attention-and-neuroscience/Attention and Consciousness Two Distinct Brain Processes - 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