# SEO Optimization — Design Spec

**Date:** 2026-04-07
**Domain:** letsbe.biz
**Stack:** Next.js 16 App Router, next-intl (en/fr, `as-needed` prefix), Payload CMS

## Current State

The site has a single `metadata` export in the layout with a generic title/description. No robots.txt, no sitemap, no OG tags, no hreflang, no structured data, no analytics. The services page has a static English-only metadata export. Case study pages and the homepage have no metadata at all.

## 1. Metadata Foundation

### metadataBase
Add `metadataBase: new URL('https://letsbe.biz')` to `src/app/(frontend)/[locale]/layout.tsx`. Required for OG images and canonical URLs to resolve as absolute URLs.

### i18n SEO keys
Add a `meta` section to both `en.json` and `fr.json`:
```json
{
  "meta": {
    "home": { "title": "...", "description": "..." },
    "about": { "title": "...", "description": "..." },
    "services": { "title": "...", "description": "..." },
    "work": {
      "monaco-ocean": { "title": "...", "description": "..." },
      "port-nimara": { "title": "...", "description": "..." },
      "port-amador": { "title": "...", "description": "..." }
    }
  }
}
```

### Per-page generateMetadata
Convert every page to use `generateMetadata({ params })`:
- Read locale from params
- Call `getTranslations({ locale, namespace: 'meta' })` for localized title/description
- Set `alternates.canonical` (e.g., `https://letsbe.biz/about` for en, `https://letsbe.biz/fr/about` for fr)
- Set `alternates.languages` for hreflang:
  - `en` → unprefixed path
  - `fr` → `/fr/` prefixed path
  - `x-default` → unprefixed (English)

### Layout metadata
Convert the layout's static `metadata` to `generateMetadata()` so it can set locale-aware defaults, `metadataBase`, and default OG/Twitter config.

## 2. Social Sharing (Open Graph / Twitter)

### Default OG in layout
```ts
openGraph: {
  type: 'website',
  siteName: 'LetsBe.',
  locale: locale === 'fr' ? 'fr_FR' : 'en_US',
  images: [{ url: '/images/og-default.png', width: 1200, height: 630 }],
}
twitter: {
  card: 'summary_large_image',
}
```

### OG image
Create a 1200x630 OG default image using sharp — the logo centered on a branded background (the site's surface color with the blue accent). Place at `public/images/og-default.png`.

### Per-page OG
Case study pages override with their hero image. Other pages use the default.

## 3. Crawl Infrastructure

### robots.ts
`src/app/robots.ts`:
- Allow all user agents
- Disallow `/admin/`, `/api/`
- Sitemap: `https://letsbe.biz/sitemap.xml`

### sitemap.ts
`src/app/sitemap.ts`:
- Static routes: `/`, `/about`, `/services`
- Dynamic routes: `/work/monaco-ocean`, `/work/port-nimara`, `/work/port-amador`
- Each entry includes both locale variants in `alternates.languages`
- `lastModified` set to build date
- `changeFrequency` and `priority` set appropriately

## 4. Structured Data (JSON-LD)

Inject via `<script type="application/ld+json">` in layout and page components.

### Organization (layout)
```json
{
  "@type": "Organization",
  "name": "LetsBe.",
  "url": "https://letsbe.biz",
  "logo": "https://letsbe.biz/images/letsbe-logo-short.png",
  "sameAs": ["linkedin-url", "x-url"]
}
```

### WebSite (homepage)
```json
{
  "@type": "WebSite",
  "name": "LetsBe.",
  "url": "https://letsbe.biz"
}
```

### Service (services page)
One `Service` entry per pillar (Design, Software, Infrastructure).

### CreativeWork (case study pages)
Per-project with title, description, image, creator → Organization.

## 5. Google Analytics + Consent Mode

### GA4 integration
- Measurement ID: `G-LD348WF8EM`
- Use Next.js `@next/third-parties/google` GoogleAnalytics component (or `next/script` if the package isn't available)
- Place in the layout, render only in production (`process.env.NODE_ENV === 'production'`)

### Consent Mode v2
Set default consent state before GA loads:
```js
gtag('consent', 'default', {
  analytics_storage: 'denied',
  ad_storage: 'denied',
  ad_user_data: 'denied',
  ad_personalization: 'denied',
  wait_for_update: 500,
});
```
This lets GA4 run in cookieless mode (modeled conversions, basic pageviews) without requiring a cookie banner. A full consent banner can be added later to unlock full measurement.

### Environment variable
`NEXT_PUBLIC_GA_ID=G-LD348WF8EM` in `.env` / `.env.production`.

## Files to Create/Modify

| File | Action |
|------|--------|
| `src/app/(frontend)/[locale]/layout.tsx` | Convert to generateMetadata, add OG, add JSON-LD Organization |
| `src/app/(frontend)/[locale]/page.tsx` | Add generateMetadata, add JSON-LD WebSite |
| `src/app/(frontend)/[locale]/about/page.tsx` | Add generateMetadata |
| `src/app/(frontend)/[locale]/services/page.tsx` | Replace static metadata with generateMetadata, add JSON-LD Service |
| `src/app/(frontend)/[locale]/work/[slug]/page.tsx` | Add generateMetadata, add JSON-LD CreativeWork |
| `src/i18n/messages/en.json` | Add `meta` section |
| `src/i18n/messages/fr.json` | Add `meta` section |
| `src/app/robots.ts` | Create |
| `src/app/sitemap.ts` | Create |
| `public/images/og-default.png` | Create (generated via sharp) |
| `src/components/analytics/GoogleAnalytics.tsx` | Create (GA4 + consent mode) |
| `.env.production` | Add `NEXT_PUBLIC_GA_ID` |