diff --git a/.env.example b/.env.example
index f83207b..035c5ec 100644
--- a/.env.example
+++ b/.env.example
@@ -24,3 +24,6 @@ NEXT_PUBLIC_CALCOM_URL=https://cal.letsbe.biz
 
 # ── Site URL ──
 NEXT_PUBLIC_SITE_URL=https://staging.letsbe.biz
+
+# ── Google Analytics ──
+NEXT_PUBLIC_GA_ID=G-XXXXXXXXXX
diff --git a/docs/superpowers/specs/2026-04-07-seo-optimization-design.md b/docs/superpowers/specs/2026-04-07-seo-optimization-design.md
new file mode 100644
index 0000000..8c626c3
--- /dev/null
+++ b/docs/superpowers/specs/2026-04-07-seo-optimization-design.md
@@ -0,0 +1,151 @@
+# SEO Optimization — Design Spec
+
+**Date:** 2026-04-07
+**Domain:** letsbe.biz
+**Stack:** Next.js 16 App Router, next-intl (en/fr, `as-needed` prefix), Payload CMS
+
+## Current State
+
+The site has a single `metadata` export in the layout with a generic title/description. No robots.txt, no sitemap, no OG tags, no hreflang, no structured data, no analytics. The services page has a static English-only metadata export. Case study pages and the homepage have no metadata at all.
+
+## 1. Metadata Foundation
+
+### metadataBase
+Add `metadataBase: new URL('https://letsbe.biz')` to `src/app/(frontend)/[locale]/layout.tsx`. Required for OG images and canonical URLs to resolve as absolute URLs.
+
+### i18n SEO keys
+Add a `meta` section to both `en.json` and `fr.json`:
+```json
+{
+  "meta": {
+    "home": { "title": "...", "description": "..." },
+    "about": { "title": "...", "description": "..." },
+    "services": { "title": "...", "description": "..." },
+    "work": {
+      "monaco-ocean": { "title": "...", "description": "..." },
+      "port-nimara": { "title": "...", "description": "..." },
+      "port-amador": { "title": "...", "description": "..." }
+    }
+  }
+}
+```
+
+### Per-page generateMetadata
+Convert every page to use `generateMetadata({ params })`:
+- Read locale from params
+- Call `getTranslations({ locale, namespace: 'meta' })` for localized title/description
+- Set `alternates.canonical` (e.g., `https://letsbe.biz/about` for en, `https://letsbe.biz/fr/about` for fr)
+- Set `alternates.languages` for hreflang:
+  - `en` → unprefixed path
+  - `fr` → `/fr/` prefixed path
+  - `x-default` → unprefixed (English)
+
+### Layout metadata
+Convert the layout's static `metadata` to `generateMetadata()` so it can set locale-aware defaults, `metadataBase`, and default OG/Twitter config.
+
+## 2. Social Sharing (Open Graph / Twitter)
+
+### Default OG in layout
+```ts
+openGraph: {
+  type: 'website',
+  siteName: 'LetsBe.',
+  locale: locale === 'fr' ? 'fr_FR' : 'en_US',
+  images: [{ url: '/images/og-default.png', width: 1200, height: 630 }],
+}
+twitter: {
+  card: 'summary_large_image',
+}
+```
+
+### OG image
+Create a 1200x630 OG default image using sharp — the logo centered on a branded background (the site's surface color with the blue accent). Place at `public/images/og-default.png`.
+
+### Per-page OG
+Case study pages override with their hero image. Other pages use the default.
+
+## 3. Crawl Infrastructure
+
+### robots.ts
+`src/app/robots.ts`:
+- Allow all user agents
+- Disallow `/admin/`, `/api/`
+- Sitemap: `https://letsbe.biz/sitemap.xml`
+
+### sitemap.ts
+`src/app/sitemap.ts`:
+- Static routes: `/`, `/about`, `/services`
+- Dynamic routes: `/work/monaco-ocean`, `/work/port-nimara`, `/work/port-amador`
+- Each entry includes both locale variants in `alternates.languages`
+- `lastModified` set to build date
+- `changeFrequency` and `priority` set appropriately
+
+## 4. Structured Data (JSON-LD)
+
+Inject via `<script type="application/ld+json">` in layout and page components.
+
+### Organization (layout)
+```json
+{
+  "@type": "Organization",
+  "name": "LetsBe.",
+  "url": "https://letsbe.biz",
+  "logo": "https://letsbe.biz/images/letsbe-logo-short.png",
+  "sameAs": ["linkedin-url", "x-url"]
+}
+```
+
+### WebSite (homepage)
+```json
+{
+  "@type": "WebSite",
+  "name": "LetsBe.",
+  "url": "https://letsbe.biz"
+}
+```
+
+### Service (services page)
+One `Service` entry per pillar (Design, Software, Infrastructure).
+
+### CreativeWork (case study pages)
+Per-project with title, description, image, creator → Organization.
+
+## 5. Google Analytics + Consent Mode
+
+### GA4 integration
+- Measurement ID: `G-LD348WF8EM`
+- Use Next.js `@next/third-parties/google` GoogleAnalytics component (or `next/script` if the package isn't available)
+- Place in the layout, render only in production (`process.env.NODE_ENV === 'production'`)
+
+### Consent Mode v2
+Set default consent state before GA loads:
+```js
+gtag('consent', 'default', {
+  analytics_storage: 'denied',
+  ad_storage: 'denied',
+  ad_user_data: 'denied',
+  ad_personalization: 'denied',
+  wait_for_update: 500,
+});
+```
+This lets GA4 run in cookieless mode (modeled conversions, basic pageviews) without requiring a cookie banner. A full consent banner can be added later to unlock full measurement.
+
+### Environment variable
+`NEXT_PUBLIC_GA_ID=G-LD348WF8EM` in `.env` / `.env.production`.
+
+## Files to Create/Modify
+
+| File | Action |
+|------|--------|
+| `src/app/(frontend)/[locale]/layout.tsx` | Convert to generateMetadata, add OG, add JSON-LD Organization |
+| `src/app/(frontend)/[locale]/page.tsx` | Add generateMetadata, add JSON-LD WebSite |
+| `src/app/(frontend)/[locale]/about/page.tsx` | Add generateMetadata |
+| `src/app/(frontend)/[locale]/services/page.tsx` | Replace static metadata with generateMetadata, add JSON-LD Service |
+| `src/app/(frontend)/[locale]/work/[slug]/page.tsx` | Add generateMetadata, add JSON-LD CreativeWork |
+| `src/i18n/messages/en.json` | Add `meta` section |
+| `src/i18n/messages/fr.json` | Add `meta` section |
+| `src/app/robots.ts` | Create |
+| `src/app/sitemap.ts` | Create |
+| `public/images/og-default.png` | Create (generated via sharp) |
+| `src/components/analytics/GoogleAnalytics.tsx` | Create (GA4 + consent mode) |
+| `.env.production` | Add `NEXT_PUBLIC_GA_ID` |
diff --git a/nginx/letsbe.biz.conf b/nginx/letsbe.biz.conf
new file mode 100644
index 0000000..53c5a27
--- /dev/null
+++ b/nginx/letsbe.biz.conf
@@ -0,0 +1,60 @@
+# Redirect www → non-www
+server {
+    listen 80;
+    listen [::]:80;
+    server_name www.letsbe.biz;
+
+    # Certbot will upgrade this to https after cert is issued
+    return 301 http://letsbe.biz$request_uri;
+}
+
+# Main site
+server {
+    listen 80;
+    listen [::]:80;
+    server_name letsbe.biz;
+
+    # Certbot will add SSL config after:
+    #   sudo certbot --nginx -d letsbe.biz -d www.letsbe.biz
+
+    location / {
+        proxy_pass http://127.0.0.1:6974;
+        proxy_http_version 1.1;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection 'upgrade';
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+        proxy_cache_bypass $http_upgrade;
+        proxy_read_timeout 86400;
+    }
+
+    # Static assets — long cache
+    location /_next/static/ {
+        proxy_pass http://127.0.0.1:6974;
+        proxy_cache_valid 200 365d;
+        add_header Cache-Control "public, max-age=31536000, immutable";
+    }
+
+    # Public assets
+    location /images/ {
+        proxy_pass http://127.0.0.1:6974;
+        proxy_cache_valid 200 30d;
+        add_header Cache-Control "public, max-age=2592000";
+    }
+
+    # Payload media uploads
+    location /media/ {
+        proxy_pass http://127.0.0.1:6974;
+        proxy_cache_valid 200 30d;
+        add_header Cache-Control "public, max-age=2592000";
+    }
+
+    # Security headers
+    add_header X-Frame-Options "SAMEORIGIN" always;
+    add_header X-Content-Type-Options "nosniff" always;
+    add_header Referrer-Policy "strict-origin-when-cross-origin" always;
+
+    client_max_body_size 50M;
+}
diff --git a/public/images/og-default.png b/public/images/og-default.png
new file mode 100644
index 0000000..64e8247
Binary files /dev/null and b/public/images/og-default.png differ
diff --git a/public/llms.txt b/public/llms.txt
new file mode 100644
index 0000000..ec4a1da
--- /dev/null
+++ b/public/llms.txt
@@ -0,0 +1,31 @@
+# LetsBe.
+
+> Bespoke digital studio — custom web design, software, AI integration, and private infrastructure.
+
+LetsBe. is a digital studio founded by Matt Ciaccio, serving clients worldwide from the Côte d'Azur, France. We design and build custom websites, purpose-built software, and manage private digital infrastructure — all under one roof.
+
+## Services
+
+- **Web Design & Development**: Custom websites and web applications designed from scratch, built for performance and SEO.
+- **Software & Platforms**: CRMs, management tools, dashboards, booking systems, and API integrations built around your workflow.
+- **Hosting & Infrastructure**: Dedicated servers, email, cloud storage, security, and monitoring — fully owned by the client.
+- **AI Integration**: Intelligent features, automation, and data intelligence woven into websites and software.
+
+## Selected Work
+
+- [Monaco Ocean Protection Challenge](/work/monaco-ocean): AI-powered judging and analytics platform for a Mediterranean conservation event.
+- [Port Nimara](/work/port-nimara): Custom website and CRM for marina lead management and operations.
+- [Port Amador](/work/port-amador): Website and private digital infrastructure for a premium marina.
+
+## Key Pages
+
+- [Home](https://letsbe.biz)
+- [Services](https://letsbe.biz/services)
+- [About](https://letsbe.biz/about)
+- [Start a Project](https://letsbe.biz/#configure)
+
+## Contact
+
+- Email: hello@letsbe.biz
+- LinkedIn: https://www.linkedin.com/company/letsbe-digital
+- X: https://x.com/letsbe_digital
diff --git a/src/app/(frontend)/[locale]/about/page.tsx b/src/app/(frontend)/[locale]/about/page.tsx
index b014055..38b8b8d 100644
--- a/src/app/(frontend)/[locale]/about/page.tsx
+++ b/src/app/(frontend)/[locale]/about/page.tsx
@@ -1,11 +1,40 @@
 import Image from 'next/image';
-import { setRequestLocale } from 'next-intl/server';
+import type { Metadata } from 'next';
+import { getTranslations, setRequestLocale } from 'next-intl/server';
 import { Shield, PenTool, Users } from 'lucide-react';
 import ScrollReveal from '@/components/ui/ScrollReveal';
 import Button from '@/components/ui/Button';
 import CornerBracket from '@/components/icons/CornerBracket';
 import { routing } from '@/i18n/routing';
 
+const BASE_URL = 'https://letsbe.biz';
+
+// ─── Metadata ─────────────────────────────────────────────────────────────────
+
+type PageProps = {
+  params: Promise<{ locale: string }>;
+};
+
+export async function generateMetadata({ params }: PageProps): Promise<Metadata> {
+  const { locale } = await params;
+  const t = await getTranslations({ locale, namespace: 'meta.about' });
+
+  const path = locale === 'en' ? '/about' : `/${locale}/about`;
+
+  return {
+    title: t('title'),
+    description: t('description'),
+    alternates: {
+      canonical: `${BASE_URL}${path}`,
+      languages: {
+        'en': `${BASE_URL}/about`,
+        'fr': `${BASE_URL}/fr/about`,
+        'x-default': `${BASE_URL}/about`,
+      },
+    },
+  };
+}
+
 // ─── Static Generation ────────────────────────────────────────────────────────
 
 export function generateStaticParams() {
diff --git a/src/app/(frontend)/[locale]/layout.tsx b/src/app/(frontend)/[locale]/layout.tsx
index 02889e0..50c53f4 100644
--- a/src/app/(frontend)/[locale]/layout.tsx
+++ b/src/app/(frontend)/[locale]/layout.tsx
@@ -1,28 +1,79 @@
 import type { Metadata } from 'next'
 import Script from 'next/script'
 import { NextIntlClientProvider } from 'next-intl'
-import { getMessages, setRequestLocale } from 'next-intl/server'
+import { getMessages, getTranslations, setRequestLocale } from 'next-intl/server'
 import { notFound } from 'next/navigation'
 import { routing } from '@/i18n/routing'
 import Nav from '@/components/layout/Nav'
 import Footer from '@/components/layout/Footer'
+import GoogleAnalytics from '@/components/analytics/GoogleAnalytics'
 import '@/styles/globals.css'
 
-export const metadata: Metadata = {
-  title: 'LetsBe. | Web Design, AI & Digital Infrastructure Studio',
-  description:
-    'Custom web design, purpose-built software, AI integration, and private infrastructure — designed, built, and managed by one dedicated team.',
-}
+const BASE_URL = 'https://letsbe.biz'
 
 type Props = {
   children: React.ReactNode
   params: Promise<{ locale: string }>
 }
 
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { locale } = await params
+  const t = await getTranslations({ locale, namespace: 'meta' })
+
+  return {
+    metadataBase: new URL(BASE_URL),
+    title: {
+      default: t('home.title'),
+      template: '%s',
+    },
+    description: t('home.description'),
+    openGraph: {
+      type: 'website',
+      siteName: t('siteName'),
+      locale: locale === 'fr' ? 'fr_FR' : 'en_US',
+      images: [{ url: '/images/og-default.png', width: 1200, height: 630 }],
+    },
+    twitter: {
+      card: 'summary_large_image',
+    },
+    robots: {
+      index: true,
+      follow: true,
+    },
+    alternates: {
+      canonical: BASE_URL,
+      languages: {
+        'en': BASE_URL,
+        'fr': `${BASE_URL}/fr`,
+        'x-default': BASE_URL,
+      },
+    },
+  }
+}
+
 export function generateStaticParams() {
   return routing.locales.map((locale) => ({ locale }))
 }
 
+// ─── JSON-LD: Organization ───────────────────────────────────────────────────
+
+const organizationJsonLd = {
+  '@context': 'https://schema.org',
+  '@type': 'Organization',
+  name: 'LetsBe.',
+  url: BASE_URL,
+  logo: `${BASE_URL}/images/letsbe-logo-short.png`,
+  sameAs: [
+    'https://www.linkedin.com/company/letsbe-digital',
+    'https://x.com/letsbe_digital',
+  ],
+  contactPoint: {
+    '@type': 'ContactPoint',
+    email: 'hello@letsbe.biz',
+    contactType: 'customer service',
+  },
+}
+
 export default async function LocaleLayout({ children, params }: Props) {
   const { locale } = await params
 
@@ -38,6 +89,10 @@ export default async function LocaleLayout({ children, params }: Props) {
       <head>
         <link rel="preconnect" href="https://fonts.googleapis.com" />
         <link rel="preconnect" href="https://fonts.gstatic.com" crossOrigin="anonymous" />
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{ __html: JSON.stringify(organizationJsonLd) }}
+        />
         {process.env.NODE_ENV === 'development' && (
           <Script
             src="//unpkg.com/react-grab/dist/index.global.js"
@@ -47,6 +102,7 @@ export default async function LocaleLayout({ children, params }: Props) {
         )}
       </head>
       <body className="font-sans text-on-surface bg-surface antialiased">
+        <GoogleAnalytics />
         <NextIntlClientProvider messages={messages}>
           <Nav />
           {children}
diff --git a/src/app/(frontend)/[locale]/page.tsx b/src/app/(frontend)/[locale]/page.tsx
index a3c01ce..2dbc784 100644
--- a/src/app/(frontend)/[locale]/page.tsx
+++ b/src/app/(frontend)/[locale]/page.tsx
@@ -1,4 +1,5 @@
-import { setRequestLocale } from 'next-intl/server'
+import type { Metadata } from 'next'
+import { getTranslations, setRequestLocale } from 'next-intl/server'
 import Hero from '@/components/sections/Hero'
 import TrustBar from '@/components/sections/TrustBar'
 import ServicesOverview from '@/components/sections/ServicesOverview'
@@ -9,16 +10,49 @@ import Configurator from '@/components/sections/Configurator'
 import Discovery from '@/components/sections/Discovery'
 import CTABanner from '@/components/sections/CTABanner'
 
+const BASE_URL = 'https://letsbe.biz'
+
 type Props = {
   params: Promise<{ locale: string }>
 }
 
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const { locale } = await params
+  const t = await getTranslations({ locale, namespace: 'meta.home' })
+
+  const path = locale === 'en' ? '' : `/${locale}`
+
+  return {
+    title: t('title'),
+    description: t('description'),
+    alternates: {
+      canonical: `${BASE_URL}${path}`,
+      languages: {
+        'en': BASE_URL,
+        'fr': `${BASE_URL}/fr`,
+        'x-default': BASE_URL,
+      },
+    },
+  }
+}
+
+const websiteJsonLd = {
+  '@context': 'https://schema.org',
+  '@type': 'WebSite',
+  name: 'LetsBe.',
+  url: BASE_URL,
+}
+
 export default async function HomePage({ params }: Props) {
   const { locale } = await params
   setRequestLocale(locale)
 
   return (
     <main>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(websiteJsonLd) }}
+      />
       <Hero />
       <TrustBar />
       <ServicesOverview />
diff --git a/src/app/(frontend)/[locale]/services/page.tsx b/src/app/(frontend)/[locale]/services/page.tsx
index e65bfd5..d1f7915 100644
--- a/src/app/(frontend)/[locale]/services/page.tsx
+++ b/src/app/(frontend)/[locale]/services/page.tsx
@@ -1,19 +1,39 @@
-import { setRequestLocale } from 'next-intl/server';
 import type { Metadata } from 'next';
+import { getTranslations, setRequestLocale } from 'next-intl/server';
 import ServicesHero from '@/components/sections/services/ServicesHero';
 import ServicePillar from '@/components/sections/services/ServicePillar';
 import AILayer from '@/components/sections/services/AILayer';
 import ServicesCTA from '@/components/sections/services/ServicesCTA';
 // Icon names passed as strings — resolved in client component
 
+const BASE_URL = 'https://letsbe.biz';
+
 // ─── Metadata ─────────────────────────────────────────────────────────────────
 
-export const metadata: Metadata = {
-  title: 'Services | LetsBe. — Bespoke Digital Studio',
-  description:
-    'Custom web design, purpose-built software, AI automation, and private infrastructure — three pillars of digital excellence under one roof.',
+type PageProps = {
+  params: Promise<{ locale: string }>;
 };
 
+export async function generateMetadata({ params }: PageProps): Promise<Metadata> {
+  const { locale } = await params;
+  const t = await getTranslations({ locale, namespace: 'meta.services' });
+
+  const path = locale === 'en' ? '/services' : `/${locale}/services`;
+
+  return {
+    title: t('title'),
+    description: t('description'),
+    alternates: {
+      canonical: `${BASE_URL}${path}`,
+      languages: {
+        'en': `${BASE_URL}/services`,
+        'fr': `${BASE_URL}/fr/services`,
+        'x-default': `${BASE_URL}/services`,
+      },
+    },
+  };
+}
+
 // ─── Service data ──────────────────────────────────────────────────────────────
 
 export const SERVICE_PILLARS = [
diff --git a/src/app/(frontend)/[locale]/work/[slug]/page.tsx b/src/app/(frontend)/[locale]/work/[slug]/page.tsx
index 6bc0906..3a666a3 100644
--- a/src/app/(frontend)/[locale]/work/[slug]/page.tsx
+++ b/src/app/(frontend)/[locale]/work/[slug]/page.tsx
@@ -1,12 +1,15 @@
 import Image from 'next/image';
+import type { Metadata } from 'next';
 import { notFound } from 'next/navigation';
-import { setRequestLocale } from 'next-intl/server';
+import { getTranslations, setRequestLocale } from 'next-intl/server';
 import { routing } from '@/i18n/routing';
 import ScrollReveal from '@/components/ui/ScrollReveal';
 import Button from '@/components/ui/Button';
 import CornerBracket from '@/components/icons/CornerBracket';
 import Chip from '@/components/ui/Chip';
 
+const BASE_URL = 'https://letsbe.biz';
+
 // ─── Types ────────────────────────────────────────────────────────────────────
 
 interface Project {
@@ -69,6 +72,38 @@ const PROJECTS: Record<string, Project> = {
   },
 };
 
+// ─── Metadata ─────────────────────────────────────────────────────────────────
+
+type PageProps = {
+  params: Promise<{ locale: string; slug: string }>;
+};
+
+export async function generateMetadata({ params }: PageProps): Promise<Metadata> {
+  const { locale, slug } = await params;
+  const project = PROJECTS[slug];
+  if (!project) return {};
+
+  const t = await getTranslations({ locale, namespace: 'meta.work' });
+
+  const path = locale === 'en' ? `/work/${slug}` : `/${locale}/work/${slug}`;
+
+  return {
+    title: t(`${slug}.title` as any),
+    description: t(`${slug}.description` as any),
+    openGraph: {
+      images: [{ url: project.image }],
+    },
+    alternates: {
+      canonical: `${BASE_URL}${path}`,
+      languages: {
+        'en': `${BASE_URL}/work/${slug}`,
+        'fr': `${BASE_URL}/fr/work/${slug}`,
+        'x-default': `${BASE_URL}/work/${slug}`,
+      },
+    },
+  };
+}
+
 // ─── Static Generation ────────────────────────────────────────────────────────
 
 export function generateStaticParams() {
@@ -124,8 +159,25 @@ export default async function CaseStudyPage({ params }: Props) {
   const project = PROJECTS[slug];
   if (!project) notFound();
 
+  const caseStudyJsonLd = {
+    '@context': 'https://schema.org',
+    '@type': 'CreativeWork',
+    name: project.title,
+    description: project.description,
+    image: `${BASE_URL}${project.image}`,
+    creator: {
+      '@type': 'Organization',
+      name: 'LetsBe.',
+      url: BASE_URL,
+    },
+  };
+
   return (
     <main>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(caseStudyJsonLd) }}
+      />
 
       {/* ── Hero ── */}
       <section className="relative min-h-[420px] md:min-h-[480px] flex items-end overflow-hidden">
diff --git a/src/app/robots.ts b/src/app/robots.ts
new file mode 100644
index 0000000..1df4787
--- /dev/null
+++ b/src/app/robots.ts
@@ -0,0 +1,14 @@
+import type { MetadataRoute } from 'next'
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: [
+      {
+        userAgent: '*',
+        allow: '/',
+        disallow: ['/admin/', '/api/'],
+      },
+    ],
+    sitemap: 'https://letsbe.biz/sitemap.xml',
+  }
+}
diff --git a/src/app/sitemap.ts b/src/app/sitemap.ts
new file mode 100644
index 0000000..3932299
--- /dev/null
+++ b/src/app/sitemap.ts
@@ -0,0 +1,38 @@
+import type { MetadataRoute } from 'next'
+
+const BASE_URL = 'https://letsbe.biz'
+
+const STATIC_ROUTES = ['', '/about', '/services']
+const PROJECT_SLUGS = ['monaco-ocean', 'port-nimara', 'port-amador']
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  const now = new Date()
+
+  const staticEntries: MetadataRoute.Sitemap = STATIC_ROUTES.map((route) => ({
+    url: `${BASE_URL}${route}`,
+    lastModified: now,
+    changeFrequency: route === '' ? 'weekly' : 'monthly',
+    priority: route === '' ? 1.0 : 0.8,
+    alternates: {
+      languages: {
+        en: `${BASE_URL}${route}`,
+        fr: `${BASE_URL}/fr${route}`,
+      },
+    },
+  }))
+
+  const projectEntries: MetadataRoute.Sitemap = PROJECT_SLUGS.map((slug) => ({
+    url: `${BASE_URL}/work/${slug}`,
+    lastModified: now,
+    changeFrequency: 'monthly' as const,
+    priority: 0.7,
+    alternates: {
+      languages: {
+        en: `${BASE_URL}/work/${slug}`,
+        fr: `${BASE_URL}/fr/work/${slug}`,
+      },
+    },
+  }))
+
+  return [...staticEntries, ...projectEntries]
+}
diff --git a/src/components/analytics/GoogleAnalytics.tsx b/src/components/analytics/GoogleAnalytics.tsx
new file mode 100644
index 0000000..9e91c86
--- /dev/null
+++ b/src/components/analytics/GoogleAnalytics.tsx
@@ -0,0 +1,40 @@
+import Script from 'next/script'
+
+const GA_ID = process.env.NEXT_PUBLIC_GA_ID
+
+export default function GoogleAnalytics() {
+  if (!GA_ID || process.env.NODE_ENV !== 'production') return null
+
+  return (
+    <>
+      {/* Consent Mode v2 — default to denied for EEA compliance */}
+      <Script id="gtag-consent" strategy="beforeInteractive">
+        {`
+          window.dataLayer = window.dataLayer || [];
+          function gtag(){dataLayer.push(arguments);}
+          gtag('consent', 'default', {
+            analytics_storage: 'denied',
+            ad_storage: 'denied',
+            ad_user_data: 'denied',
+            ad_personalization: 'denied',
+            wait_for_update: 500,
+          });
+        `}
+      </Script>
+
+      {/* Google tag (gtag.js) */}
+      <Script
+        src={`https://www.googletagmanager.com/gtag/js?id=${GA_ID}`}
+        strategy="afterInteractive"
+      />
+      <Script id="gtag-init" strategy="afterInteractive">
+        {`
+          window.dataLayer = window.dataLayer || [];
+          function gtag(){dataLayer.push(arguments);}
+          gtag('js', new Date());
+          gtag('config', '${GA_ID}');
+        `}
+      </Script>
+    </>
+  )
+}
diff --git a/src/i18n/messages/en.json b/src/i18n/messages/en.json
index 5abb40f..3667ed8 100644
--- a/src/i18n/messages/en.json
+++ b/src/i18n/messages/en.json
@@ -1,4 +1,33 @@
 {
+  "meta": {
+    "siteName": "LetsBe.",
+    "home": {
+      "title": "LetsBe. | Custom Web Design, Software & Digital Infrastructure",
+      "description": "Bespoke websites, purpose-built software, AI integration, and private infrastructure — designed, built, and managed by one dedicated team."
+    },
+    "about": {
+      "title": "About LetsBe. | Our Story & Approach",
+      "description": "An American-founded digital studio building custom websites, software, and platforms for businesses that care about quality."
+    },
+    "services": {
+      "title": "Services | LetsBe. — Web Design, Software & Infrastructure",
+      "description": "Custom web design, purpose-built software, AI automation, and private infrastructure — three pillars of digital excellence under one roof."
+    },
+    "work": {
+      "monaco-ocean": {
+        "title": "Monaco Ocean Protection Challenge | LetsBe.",
+        "description": "AI-powered judging and analytics platform for one of the Mediterranean's leading conservation events."
+      },
+      "port-nimara": {
+        "title": "Port Nimara — Maritime Digital Hub | LetsBe.",
+        "description": "Custom website and full CRM for lead management, berth assignment, and marina operations."
+      },
+      "port-amador": {
+        "title": "Port Amador — Premium Nautical Experience | LetsBe.",
+        "description": "Website and private digital infrastructure for a premium marina — cloud storage, email, and file management."
+      }
+    }
+  },
   "nav": {
     "services": "Services",
     "configure": "Get Started",
diff --git a/src/i18n/messages/fr.json b/src/i18n/messages/fr.json
index ee60b1a..a03b408 100644
--- a/src/i18n/messages/fr.json
+++ b/src/i18n/messages/fr.json
@@ -1,4 +1,33 @@
 {
+  "meta": {
+    "siteName": "LetsBe.",
+    "home": {
+      "title": "LetsBe. | Design Web Sur Mesure, Logiciels & Infrastructure Digitale",
+      "description": "Sites web sur mesure, logiciels dédiés, intégration IA et infrastructure privée — conçus, développés et gérés par une seule équipe."
+    },
+    "about": {
+      "title": "À Propos de LetsBe. | Notre Histoire & Approche",
+      "description": "Un studio digital fondé aux États-Unis, créant des sites web, logiciels et plateformes sur mesure pour les entreprises exigeantes."
+    },
+    "services": {
+      "title": "Services | LetsBe. — Design Web, Logiciels & Infrastructure",
+      "description": "Design web sur mesure, logiciels dédiés, automatisation IA et infrastructure privée — trois piliers d'excellence digitale sous un même toit."
+    },
+    "work": {
+      "monaco-ocean": {
+        "title": "Monaco Ocean Protection Challenge | LetsBe.",
+        "description": "Plateforme de jugement et d'analyse propulsée par l'IA pour l'un des événements de conservation majeurs de la Méditerranée."
+      },
+      "port-nimara": {
+        "title": "Port Nimara — Hub Digital Maritime | LetsBe.",
+        "description": "Site web sur mesure et CRM complet pour la gestion des prospects, l'attribution des places et les opérations de la marina."
+      },
+      "port-amador": {
+        "title": "Port Amador — Expérience Nautique Premium | LetsBe.",
+        "description": "Site web et infrastructure digitale privée pour une marina premium — stockage cloud, email et gestion de fichiers."
+      }
+    }
+  },
   "nav": {
     "services": "Services",
     "configure": "Démarrer",