diff --git a/src/app/(frontend)/[locale]/about/page.tsx b/src/app/(frontend)/[locale]/about/page.tsx
index c6894f3..b014055 100644
--- a/src/app/(frontend)/[locale]/about/page.tsx
+++ b/src/app/(frontend)/[locale]/about/page.tsx
@@ -15,26 +15,26 @@ export function generateStaticParams() {
 // ─── Data ─────────────────────────────────────────────────────────────────────
 
 const PILLARS = [
-  {
-    id: 'ownership',
-    Icon: Shield,
-    title: 'Ownership & Privacy',
-    description:
-      'We build on infrastructure you control. No vendor lock-in, no opaque SaaS dependencies quietly holding your data hostage. Your platform, your servers, your rules — backed by engineering that makes it maintainable.',
-  },
   {
     id: 'craftsmanship',
     Icon: PenTool,
-    title: 'Craftsmanship',
+    title: 'Craftsmanship First',
     description:
-      'The gap between a website that works and one that endures is craft. We sweat the typography, the transitions, the query performance, the edge cases. Every interface we ship is something we would be proud to sign.',
+      'The gap between a website that works and one that lasts is craft. We sweat the typography, the transitions, the performance, the edge cases. Every interface we ship is something we\'d be proud to sign.',
   },
   {
     id: 'one-team',
     Icon: Users,
     title: 'One Team, Everything',
     description:
-      'Strategy, design, engineering, infrastructure — under one roof, one point of contact, one shared standard of quality. No handoffs between agencies. No telephone-game briefs. Just people who care about the whole thing.',
+      'Design, development, hosting, infrastructure — one team, one point of contact, one standard of quality. No handoffs between agencies. No juggling freelancers. Just people who care about the whole thing.',
+  },
+  {
+    id: 'ownership',
+    Icon: Shield,
+    title: 'Built to Be Yours',
+    description:
+      'Everything we build, you own — the code, the data, the infrastructure. No vendor lock-in, no platform dependencies. We hand over work that outlasts the engagement.',
   },
 ];
 
@@ -101,16 +101,16 @@ export default async function AboutPage({ params }: Props) {
 
             <ScrollReveal variant="fadeUp" delay={0.1}>
               <h1 className="font-serif font-semibold text-on-surface text-5xl md:text-6xl lg:text-[4rem] leading-[1.05] tracking-[-0.03em]">
-                Digital Sovereignty
+                Great businesses deserve
                 <br />
-                is not a luxury.
+                great digital partners.
               </h1>
             </ScrollReveal>
 
             <ScrollReveal variant="fadeUp" delay={0.2}>
               <p className="text-outline text-xl leading-relaxed max-w-2xl">
-                We build digital platforms for businesses that refuse to compromise — on ownership,
-                on quality, or on the partner they trust to build it with them.
+                We design and build custom websites, software, and digital platforms for businesses
+                that care about quality — and want a team that does too.
               </p>
             </ScrollReveal>
 
@@ -129,30 +129,26 @@ export default async function AboutPage({ params }: Props) {
               <ScrollReveal variant="slideLeft" className="flex flex-col gap-4">
                 <span className="label-md text-primary">Our Story</span>
                 <h2 className="font-serif text-4xl md:text-[2.75rem] font-semibold text-on-surface leading-[1.1] tracking-[-0.02em]">
-                  Born on the<br />
-                  Côte d&rsquo;Azur.
+                  Built for businesses<br />
+                  like yours.
                 </h2>
               </ScrollReveal>
 
               <ScrollReveal variant="fadeUp" delay={0.1} className="flex flex-col gap-5 text-outline leading-relaxed text-[0.9375rem]">
                 <p>
-                  LetsBe. was founded on the French Riviera by a small team of engineers and
-                  designers who shared a single conviction: that ambitious businesses deserve digital
-                  infrastructure as carefully considered as the work they do.
+                  LetsBe. started with a simple belief: that ambitious businesses deserve digital
+                  tools as carefully considered as the work they do. Not templates. Not off-the-shelf
+                  platforms. Real design and engineering, built from scratch.
                 </p>
                 <p>
-                  We started by building for founders and institutions along the coast — port
-                  authorities, conservation organisations, maritime operators — each one operating
-                  in a context where reliability, elegance, and discretion were not optional extras.
-                  Those early projects shaped everything we believe about what a digital partner
-                  should be.
+                  Our early clients were founders and operators who needed more than a website —
+                  they needed a technical partner who could design, build, host, and maintain
+                  everything under one roof. Those projects shaped how we work today.
                 </p>
                 <p>
-                  Today we work with clients across Europe and the Mediterranean on platforms that
-                  are built to be owned, not rented. We do not believe in locking clients into
-                  systems they cannot see, services they cannot leave, or vendors whose priorities
-                  will drift from theirs. We build on open infrastructure, we document everything,
-                  and we hand over codebases that outlast the engagement.
+                  We build platforms meant to be owned, not rented. We document everything, we hand
+                  over codebases that outlast the engagement, and we never lock clients into systems
+                  they can&rsquo;t leave. That&rsquo;s not a feature — it&rsquo;s how we think business should work.
                 </p>
               </ScrollReveal>
 
@@ -224,8 +220,7 @@ export default async function AboutPage({ params }: Props) {
               What We Believe
             </h2>
             <p className="text-outline text-lg leading-relaxed max-w-xl mt-1">
-              Three principles that inform every decision we make, every line of code we write, and
-              every client relationship we enter.
+              Three principles behind every project we take on.
             </p>
           </ScrollReveal>
 
@@ -255,8 +250,8 @@ export default async function AboutPage({ params }: Props) {
               />
 
               <blockquote className="font-serif italic text-white text-3xl md:text-[2.25rem] leading-[1.3] tracking-[-0.02em]">
-                &ldquo;Our mission is to bring the precision of architecture to the fluidity of the
-                web.&rdquo;
+                &ldquo;We don&rsquo;t just build websites — we build the foundation your business
+                runs on.&rdquo;
               </blockquote>
 
               <p className="label-md text-white/40">
@@ -280,8 +275,8 @@ export default async function AboutPage({ params }: Props) {
                   Let&rsquo;s build something together.
                 </h2>
                 <p className="text-outline text-lg leading-relaxed max-w-lg">
-                  Whether you have a clear brief or an early-stage idea, we would be glad to talk
-                  through what is possible.
+                  Whether you have a clear brief or just an early idea, we&rsquo;d love to talk
+                  through what&rsquo;s possible.
                 </p>
               </div>
 
diff --git a/src/app/(frontend)/[locale]/layout.tsx b/src/app/(frontend)/[locale]/layout.tsx
index 360cb45..02889e0 100644
--- a/src/app/(frontend)/[locale]/layout.tsx
+++ b/src/app/(frontend)/[locale]/layout.tsx
@@ -9,9 +9,9 @@ import Footer from '@/components/layout/Footer'
 import '@/styles/globals.css'
 
 export const metadata: Metadata = {
-  title: 'LetsBe. | Bespoke Digital Studio & AI Infrastructure',
+  title: 'LetsBe. | Web Design, AI & Digital Infrastructure Studio',
   description:
-    'Bespoke digital ecosystems, private infrastructure, and AI automation for ambitious businesses on the Côte d\'Azur.',
+    'Custom web design, purpose-built software, AI integration, and private infrastructure — designed, built, and managed by one dedicated team.',
 }
 
 type Props = {
diff --git a/src/app/(frontend)/[locale]/services/page.tsx b/src/app/(frontend)/[locale]/services/page.tsx
index 72d7ac6..e65bfd5 100644
--- a/src/app/(frontend)/[locale]/services/page.tsx
+++ b/src/app/(frontend)/[locale]/services/page.tsx
@@ -11,7 +11,7 @@ import ServicesCTA from '@/components/sections/services/ServicesCTA';
 export const metadata: Metadata = {
   title: 'Services | LetsBe. — Bespoke Digital Studio',
   description:
-    'From bespoke web design to private infrastructure and AI automation — three pillars of digital excellence, engineered for ambitious businesses.',
+    'Custom web design, purpose-built software, AI automation, and private infrastructure — three pillars of digital excellence under one roof.',
 };
 
 // ─── Service data ──────────────────────────────────────────────────────────────
@@ -22,100 +22,100 @@ export const SERVICE_PILLARS = [
     numeral: '01',
     title: 'Web Design & Development',
     description:
-      'Your digital presence is not a template waiting to be filled — it is an engineered expression of your brand. We design and build bespoke websites and web applications from a blank canvas, crafting every interaction, every transition, and every responsive breakpoint with intention. Our work is fast by architecture, not by accident: semantic markup, optimised asset pipelines, and edge-deployed rendering that scores at the top of the Core Web Vitals chart. Whether you need a high-conversion marketing site, a complex SaaS application, or a multi-region e-commerce platform, we deliver a digital product that is built to last and built to grow.',
+      'Your website shouldn\'t look like everyone else\'s — and it shouldn\'t be built like everyone else\'s either. We design and build custom websites and web applications from a blank canvas, crafting every layout, every interaction, and every page with intention. The result is fast, search-engine-friendly, and built to grow with your business. Whether you need a marketing site that converts, a web application your team relies on, or an e-commerce platform that scales — we build it from scratch, and we build it to last.',
     background: 'bg-surface' as const,
     features: [
       {
         icon: 'Palette',
-        title: 'Bespoke UI/UX Design',
+        title: 'Custom Design',
         description:
-          'Custom Figma-to-code workflows. Every layout, component, and motion decision serves your brand — never a theme, never a shortcut.',
+          'Every layout, component, and interaction is designed for your brand. No themes, no templates, no shortcuts.',
       },
       {
         icon: 'Globe',
-        title: 'Modern Web Applications',
+        title: 'Web Applications',
         description:
-          'React, Next.js, and edge-deployed architecture for SPAs, SSR, and full-stack applications that scale without compromise.',
+          'Modern, responsive applications built with the latest technologies — fast, reliable, and ready to scale.',
       },
       {
         icon: 'ShoppingCart',
-        title: 'E-commerce & Platforms',
+        title: 'E-Commerce',
         description:
-          'Headless storefronts, custom checkout flows, and multi-currency platforms engineered for high-volume retail.',
+          'Custom storefronts, checkout flows, and multi-currency platforms built for serious online retail.',
       },
       {
         icon: 'Zap',
-        title: 'Performance Optimisation',
+        title: 'Performance & SEO',
         description:
-          'LCP under one second, zero layout shift. We audit, refactor, and rebuild performance into the foundation of your product.',
+          'Fast load times, clean code, and search engine optimization built into the foundation — not bolted on after.',
       },
     ],
   },
   {
     id: 'custom-systems',
     numeral: '02',
-    title: 'Custom Systems',
+    title: 'Software & Platforms',
     description:
-      'Off-the-shelf software makes assumptions about your business. We don\'t. When your operations outgrow spreadsheets and generic SaaS platforms, we build the exact system your team needs — with the data model, the permission structure, and the workflow logic that reflects how you actually work. From CRM platforms tailored to your sales cycle, to internal management tools that replace three different subscriptions, to API architecture that connects your existing stack into a coherent whole — every system we build is owned by you, documented in full, and maintained without vendor dependency.',
+      'Off-the-shelf software makes assumptions about how your business works. We don\'t. When spreadsheets and generic tools stop cutting it, we build the exact system your team needs — designed around your workflow, not someone else\'s. From CRMs tailored to your sales process, to management platforms that replace three different subscriptions, to integrations that connect your existing tools — everything we build is yours, fully documented, and built to last.',
     background: 'bg-surface-low' as const,
     features: [
       {
         icon: 'Database',
-        title: 'CRM & Management',
+        title: 'CRM & Management Tools',
         description:
-          'Purpose-built relationship and pipeline management with the fields, views, and automation rules your team will actually use.',
+          'Relationship and pipeline management built around how your team actually works — not how a generic platform thinks you should.',
       },
       {
         icon: 'Code2',
-        title: 'Bespoke Software',
+        title: 'Custom Software',
         description:
-          'Full-stack business applications: from quoting and booking platforms to complex multi-tenant SaaS products.',
+          'From booking platforms to internal tools to full SaaS products — purpose-built for your business.',
       },
       {
         icon: 'GitBranch',
-        title: 'API Architecture',
+        title: 'Integrations & APIs',
         description:
-          'RESTful and GraphQL APIs, webhook integrations, and the middleware layer that makes your disparate tools speak the same language.',
+          'We connect your existing tools and build the bridges between systems so everything works together.',
       },
       {
         icon: 'Wrench',
-        title: 'Internal Tooling',
+        title: 'Dashboards & Automation',
         description:
-          'Admin dashboards, reporting portals, and workflow automation that give your team unfair operational advantages.',
+          'Admin panels, reporting tools, and workflow automation that give your team an unfair advantage.',
       },
     ],
   },
   {
     id: 'infrastructure',
     numeral: '03',
-    title: 'Digital Infrastructure',
+    title: 'Hosting & Infrastructure',
     description:
-      'Data sovereignty is not a feature — it is a right. We provision and manage private cloud infrastructure that removes your reliance on opaque hyperscalers and shared-hosting providers. Your data lives where you say it lives, on servers you control, with access policies your legal team can actually review. We handle the full infrastructure lifecycle: dedicated server provisioning, containerised deployments with Docker and Kubernetes, automated backup strategies, TLS certificate management, and 24/7 uptime monitoring. When the European data-residency audit arrives, you will be the only business in the room with a clean answer.',
+      'Your website and software need a home — and we think you should own it. We set up and manage dedicated servers, email, cloud storage, and all the infrastructure your business runs on. No shared hosting, no mysterious third-party dependencies. You know where your data lives, who has access, and that someone is watching the dashboard around the clock.',
     background: 'bg-surface' as const,
     features: [
       {
         icon: 'Server',
         title: 'Dedicated Hosting',
         description:
-          'Private VPS and bare-metal environments in EU data centres — no shared neighbours, no noisy-neighbour risk.',
+          'Private servers managed for your business — no shared hosting, no noisy neighbors, no surprises.',
       },
       {
         icon: 'Shield',
-        title: 'Data Sovereignty',
+        title: 'Your Data, Your Control',
         description:
-          'GDPR-aligned architecture with data-residency guarantees, audit trails, and full client ownership of storage and credentials.',
+          'You own your data and know exactly where it lives. Full access, full transparency, no lock-in.',
       },
       {
         icon: 'Lock',
-        title: 'Security Hardening',
+        title: 'Security & Protection',
         description:
-          'WAF configuration, DDoS mitigation, secrets management, and penetration-testing-ready hardened deployment pipelines.',
+          'Serious security, proactive monitoring, and protection built into your infrastructure from day one.',
       },
       {
         icon: 'Settings',
-        title: 'DevOps & Maintenance',
+        title: 'Monitoring & Support',
         description:
-          'CI/CD pipelines, container orchestration, rolling deployments, and proactive monitoring so your team ships without fear.',
+          'Proactive monitoring, regular updates, and ongoing support so you never have to worry about uptime.',
       },
     ],
   },
@@ -128,19 +128,19 @@ export const AI_CAPABILITIES = [
     id: 'ai-teammate',
     title: 'AI Teammate',
     description:
-      'An operational assistant embedded directly into your workflow. Retrieves and summarises emails, drafts responses, executes tasks across connected tools, and surfaces the information your team needs before they know they need it.',
+      'An AI assistant built into your workflow — automates repetitive tasks, surfaces the info your team needs, and connects your tools.',
   },
   {
     id: 'customer-facing-ai',
     title: 'Customer-Facing AI',
     description:
-      'Intelligent conversational interfaces that handle enquiries, qualify leads, make product recommendations, and personalise the user journey — at scale, around the clock, without extra headcount.',
+      'Smart features for your customers — intelligent search, personalized recommendations, and conversational interfaces that work around the clock.',
   },
   {
     id: 'data-intelligence',
     title: 'Data Intelligence',
     description:
-      'Automated analytics pipelines, predictive modelling, and scheduled reporting that transform the data your systems collect into decisions your leadership team can act on.',
+      'AI that helps you understand your data — automated reports, trend spotting, and insights you can actually act on.',
   },
 ] as const;
 
diff --git a/src/app/(frontend)/[locale]/work/[slug]/page.tsx b/src/app/(frontend)/[locale]/work/[slug]/page.tsx
index 74835e0..6bc0906 100644
--- a/src/app/(frontend)/[locale]/work/[slug]/page.tsx
+++ b/src/app/(frontend)/[locale]/work/[slug]/page.tsx
@@ -287,16 +287,16 @@ export default async function CaseStudyPage({ params }: Props) {
                 <div className="absolute -top-3 -right-3" aria-hidden="true">
                   <CornerBracket size={24} position="top-right" color="var(--color-teal)" />
                 </div>
-                <p className="label-md text-primary px-4">Next Step</p>
+                <p className="label-md text-primary px-4">Your Turn</p>
               </div>
 
               <h2 className="font-serif font-semibold text-on-surface text-3xl md:text-4xl leading-[1.1] tracking-[-0.02em]">
-                Ready to build your own landmark?
+                Ready to build something like this?
               </h2>
 
               <p className="text-outline text-lg leading-relaxed max-w-xl">
-                Every project we take on is a collaboration built on trust, precision, and a shared
-                belief that great digital work is never accidental.
+                Every project starts with a conversation. Tell us what you&rsquo;re working on and
+                we&rsquo;ll figure out the best way to bring it to life.
               </p>
 
               <Button variant="primary" size="lg" arrow href="/#configure">
diff --git a/src/components/sections/services/AILayer.tsx b/src/components/sections/services/AILayer.tsx
index 3dac3b2..7d63a66 100644
--- a/src/components/sections/services/AILayer.tsx
+++ b/src/components/sections/services/AILayer.tsx
@@ -146,7 +146,7 @@ export default function AILayer({ capabilities }: AILayerProps) {
             variants={revealVariants}
             className="font-serif font-semibold tracking-headline text-white text-4xl md:text-5xl max-w-2xl leading-[1.1]"
           >
-            The AI Layer
+            AI Built Into Everything
           </motion.h2>
 
           {/* Vertical line */}
@@ -163,7 +163,7 @@ export default function AILayer({ capabilities }: AILayerProps) {
             className="font-serif italic text-xl leading-relaxed max-w-xl"
             style={{ color: 'rgba(255,255,255,0.75)' }}
           >
-            We build your ecosystem — then make it intelligent.
+            Your platform, made smarter.
           </motion.p>
 
           {/* Context paragraph */}
@@ -172,11 +172,10 @@ export default function AILayer({ capabilities }: AILayerProps) {
             className="mt-5 text-[0.9375rem] leading-relaxed max-w-2xl"
             style={{ color: 'rgba(255,255,255,0.5)' }}
           >
-            AI is not a product we bolt on — it is the connective tissue of
-            every system we build. Once your digital infrastructure is live, we
-            layer language models, automation pipelines, and predictive analytics
-            directly into your workflows, so your team operates with capabilities
-            that were previously reserved for organisations ten times your size.
+            We integrate AI directly into the websites and software we build
+            for you. Not as a buzzword or an add-on — as practical features
+            that save your team time and give your customers a better
+            experience.
           </motion.p>
         </motion.div>
 
@@ -202,7 +201,7 @@ export default function AILayer({ capabilities }: AILayerProps) {
           className="mt-10 text-center text-xs uppercase tracking-widest"
           style={{ color: 'rgba(255,255,255,0.25)' }}
         >
-          Compatible with your existing stack — no data ever leaves your infrastructure
+          Every AI feature is tailored to your business — your data stays on your servers
         </motion.p>
 
       </div>
diff --git a/src/components/sections/services/ServicesCTA.tsx b/src/components/sections/services/ServicesCTA.tsx
index bee6c15..efa4bde 100644
--- a/src/components/sections/services/ServicesCTA.tsx
+++ b/src/components/sections/services/ServicesCTA.tsx
@@ -97,16 +97,15 @@ export default function ServicesCTA() {
             {/* Heading */}
             <ScrollReveal variant="fadeUp" delay={0.08}>
               <h2 className="font-serif font-semibold tracking-headline text-on-surface text-4xl md:text-5xl max-w-2xl leading-[1.1]">
-                Ready to scope your project?
+                Ready to get started?
               </h2>
             </ScrollReveal>
 
             {/* Subtitle */}
             <ScrollReveal variant="fadeUp" delay={0.16}>
               <p className="text-lg text-outline leading-relaxed max-w-xl">
-                Use our interactive configurator to define your requirements, select
-                your services, and generate a personalised project brief — no
-                commitment required, just clarity.
+                Walk through a few questions and we&apos;ll put together a project
+                brief tailored to you — no commitment required, just clarity.
               </p>
             </ScrollReveal>
 
@@ -119,7 +118,7 @@ export default function ServicesCTA() {
                   size="lg"
                   arrow
                 >
-                  Configure Your Project
+                  Start Your Project
                 </Button>
                 <Button
                   href="mailto:hello@letsbe.biz"
diff --git a/src/components/sections/services/ServicesHero.tsx b/src/components/sections/services/ServicesHero.tsx
index 603d6cd..126d46d 100644
--- a/src/components/sections/services/ServicesHero.tsx
+++ b/src/components/sections/services/ServicesHero.tsx
@@ -62,7 +62,7 @@ export default function ServicesHero() {
             variants={eyebrowVariants}
             className="label-md text-primary mb-5"
           >
-            Our Capabilities
+            Our Services
           </motion.span>
 
           {/* Headline */}
@@ -70,8 +70,8 @@ export default function ServicesHero() {
             variants={headlineVariants}
             className="font-serif font-semibold tracking-headline text-on-surface text-5xl md:text-6xl lg:text-7xl max-w-4xl leading-[1.05]"
           >
-            Three Pillars of{' '}
-            <span className="text-gradient">Digital Excellence</span>
+            Everything your business{' '}
+            <span className="text-gradient">needs online.</span>
           </motion.h1>
 
           {/* Subtitle */}
@@ -79,9 +79,9 @@ export default function ServicesHero() {
             variants={subtitleVariants}
             className="mt-6 text-lg text-outline leading-relaxed max-w-2xl"
           >
-            We design, build, and operate complete digital ecosystems — from the
-            first pixel to the server rack. Every discipline under one roof,
-            every deliverable built to a standard most agencies never attempt.
+            We design custom websites, build purpose-built software, and manage
+            the infrastructure behind it all — one team, one standard of
+            quality, nothing outsourced.
           </motion.p>
 
           {/* Decorative rule */}
diff --git a/src/i18n/messages/en.json b/src/i18n/messages/en.json
index 4dad68e..5abb40f 100644
--- a/src/i18n/messages/en.json
+++ b/src/i18n/messages/en.json
@@ -9,47 +9,47 @@
     "bookCall": "Book a Call"
   },
   "hero": {
-    "title": "Websites, software, and infrastructure - designed and built {accentWord} around you.",
-    "accentWord": "entirely",
-    "subtitle": "We design custom websites, build purpose-built software, and run private infrastructure that you own and control. One team, from first pixel to final deployment.",
+    "title": "Your website. Your software. Your {accentWord} digital world.",
+    "accentWord": "entire",
+    "subtitle": "Custom websites, purpose-built software, and the infrastructure to run it all - designed, built, and managed by one dedicated team.",
     "cta": "Start Your Project",
     "ctaSecondary": "See Our Work",
     "trust": "Trusted by businesses worldwide"
   },
   "trustBar": {
     "customBuilt": {
-      "title": "Built From Scratch",
-      "description": "Every project designed and coded to your exact requirements. No templates, no shortcuts."
+      "title": "Designed From Scratch",
+      "description": "No templates, no page builders. Every site is custom-designed and hand-built for your brand."
     },
     "privateInfra": {
       "title": "You Own Everything",
-      "description": "Private servers, your data, your tools - fully controlled and owned by you."
+      "description": "Your code, your data, your servers. We build it, you own it - no lock-in, no surprises."
     },
     "aiPowered": {
-      "title": "One Team, End to End",
-      "description": "Design, development, hosting, and support from a single dedicated team."
+      "title": "One Team, Start to Finish",
+      "description": "No freelancer juggling. One team handles design, code, hosting, and support."
     },
     "rivieraBased": {
-      "title": "AI Where It Matters",
-      "description": "Intelligent features and automation built directly into your systems."
+      "title": "AI Built In",
+      "description": "Intelligent features and automation woven directly into your website and software."
     }
   },
   "services": {
     "eyebrow": "What We Do",
-    "title": "Design. Build. Run.",
+    "title": "Design. Build. Grow.",
     "web": {
-      "title": "Websites & Web Apps",
-      "features": ["Custom Web Design", "Responsive Development", "SEO & Digital Marketing", "Content Management"]
+      "title": "Web Design & Development",
+      "features": ["Custom Website Design", "Responsive Development", "SEO & Performance", "Content Management"]
     },
     "systems": {
-      "title": "Custom Software",
-      "features": ["Management Platforms", "CRMs & Business Tools", "Booking & Scheduling", "API Integrations"]
+      "title": "Software & Platforms",
+      "features": ["Business Management Tools", "CRMs & Dashboards", "Booking & Scheduling Systems", "API Integrations"]
     },
     "infrastructure": {
-      "title": "Private Infrastructure",
-      "features": ["Dedicated Servers", "Email & Cloud Storage", "Security & Encryption", "Monitoring & Support"]
+      "title": "Hosting & Infrastructure",
+      "features": ["Dedicated Servers", "Email & Cloud Storage", "Security & Monitoring", "Ongoing Support"]
     },
-    "aiNarrative": "And when you're ready, we layer AI into everything - from intelligent features in your software to automation that connects all your tools."
+    "aiNarrative": "And we layer AI into everything - from intelligent features in your website to automation that connects all your tools."
   },
   "configurator": {
     "eyebrow": "Get Started",
@@ -82,19 +82,19 @@
     "services": {
       "web": {
         "title": "Web Design & Development",
-        "description": "Custom websites and web applications - designed from scratch, built for performance, and optimized for search engines."
+        "description": "Custom websites and web applications - designed from scratch, built to perform, and optimized to get found."
       },
       "systems": {
         "title": "Custom Software",
-        "description": "Management platforms, CRMs, and business tools built to match exactly how your team works."
+        "description": "CRMs, management platforms, and business tools built around the way your team actually works."
       },
       "infrastructure": {
         "title": "Private Infrastructure",
-        "description": "Dedicated servers with email, cloud storage, and business tools - fully owned and controlled by you."
+        "description": "Dedicated hosting, email, cloud storage, and the infrastructure your business runs on - fully owned by you."
       }
     },
     "aiToggle": "Add AI Integration",
-    "aiDescription": "Intelligent features and automation built directly into your systems.",
+    "aiDescription": "Practical AI features and automation built directly into your website and software.",
     "aiTypes": {
       "teammate": {
         "title": "AI Teammate",
@@ -248,41 +248,41 @@
     }
   },
   "philosophy": {
-    "eyebrow": "Why It Matters",
-    "title": "Your tools should belong to you.",
-    "subtitle": "Most businesses rent their digital life from a dozen different platforms. We think there's a better way - one where you own your data, control your infrastructure, and aren't locked into anyone's pricing page.",
+    "eyebrow": "Why Us",
+    "title": "We do things differently.",
+    "subtitle": "Most agencies hand you a template and call it custom. We think your business deserves better - real design, real engineering, and a team that sticks around after launch.",
     "ownership": {
-      "title": "Own Your Stack",
-      "description": "We move you off scattered SaaS subscriptions and onto private infrastructure - servers, email, cloud storage, and tools that you control."
+      "title": "Built to Be Yours",
+      "description": "Everything we build, you own. Your code, your data, your infrastructure - no lock-in, no platform dependencies, no surprises."
     },
     "craftsmanship": {
-      "title": "No Shortcuts",
-      "description": "We write clean, hand-crafted code optimized for speed and search engines. No page builders, no bloated themes, no technical debt."
+      "title": "Craft Over Convenience",
+      "description": "We write clean, hand-built code optimized for speed and search engines. No page builders, no bloated themes, no shortcuts."
     },
     "oneTeam": {
       "title": "One Relationship",
-      "description": "From the initial design through development to ongoing support - one team that knows your business inside and out."
+      "description": "From first design to ongoing support - one team that knows your business inside and out. No handoffs, no telephone-game briefs."
     },
     "quote": "We build technology that works for your business - not the other way around.",
     "foundedLocation": "Matt Ciaccio, Founder"
   },
   "cta": {
     "eyebrow": "Let's Talk",
-    "title": "Ready to build something?",
-    "subtitle": "Tell us what you need. No pitch decks, no pressure - just a conversation about what's possible.",
+    "title": "Ready to build something great?",
+    "subtitle": "Tell us what you're working on. No pitch decks, no pressure - just an honest conversation about what's possible.",
     "cta": "Start Your Project",
     "configure": "Start Your Project",
     "email": "hello@letsbe.biz",
     "reassurance": "No commitment required."
   },
   "footer": {
-    "tagline": "Custom websites, software, and infrastructure for businesses that want to own their digital future.",
+    "tagline": "Custom websites, software, and digital platforms - designed and built for businesses that refuse to settle.",
     "location": "American-founded. Serving clients worldwide.",
     "services": "Services",
     "studio": "Studio",
     "connect": "Connect",
     "serviceLinks": {
-      "designDev": "Websites & Web Apps",
+      "designDev": "Web Design & Development",
       "customSystems": "Custom Software",
       "infrastructure": "Private Infrastructure",
       "aiAutomation": "AI Integration"
diff --git a/src/i18n/messages/fr.json b/src/i18n/messages/fr.json
index 2877993..ee60b1a 100644
--- a/src/i18n/messages/fr.json
+++ b/src/i18n/messages/fr.json
@@ -9,47 +9,47 @@
     "bookCall": "Réserver un Appel"
   },
   "hero": {
-    "title": "Sites web, logiciels et infrastructure - conçus et développés {accentWord} autour de vous.",
-    "accentWord": "entièrement",
-    "subtitle": "Nous concevons des sites web sur mesure, développons des logiciels dédiés et gérons une infrastructure privée qui vous appartient. Une seule équipe, du premier pixel au déploiement final.",
+    "title": "Votre site web. Vos logiciels. {accentWord} votre univers digital.",
+    "accentWord": "Tout",
+    "subtitle": "Sites web sur mesure, logiciels dédiés et l'infrastructure pour tout faire tourner - conçus, développés et gérés par une seule équipe.",
     "cta": "Démarrer Votre Projet",
     "ctaSecondary": "Voir Nos Réalisations",
     "trust": "La confiance d'entreprises dans le monde entier"
   },
   "trustBar": {
     "customBuilt": {
-      "title": "Conçu Sur Mesure",
-      "description": "Chaque projet est designé et codé selon vos besoins exacts. Pas de templates, pas de raccourcis."
+      "title": "Conçu De Zéro",
+      "description": "Pas de templates, pas de constructeurs de pages. Chaque site est conçu sur mesure et développé à la main pour votre marque."
     },
     "privateInfra": {
       "title": "Tout Vous Appartient",
-      "description": "Serveurs privés, vos données, vos outils - entièrement contrôlés et détenus par vous."
+      "description": "Votre code, vos données, vos serveurs. On construit, vous possédez - pas de verrouillage, pas de surprises."
     },
     "aiPowered": {
-      "title": "Une Seule Équipe",
-      "description": "Design, développement, hébergement et support par une seule équipe dédiée."
+      "title": "Une Équipe, De A à Z",
+      "description": "Fini le jonglage entre freelances. Une seule équipe gère design, code, hébergement et support."
     },
     "rivieraBased": {
-      "title": "L'IA Là Où Ça Compte",
-      "description": "Fonctionnalités intelligentes et automatisation intégrées directement dans vos systèmes."
+      "title": "IA Intégrée",
+      "description": "Fonctionnalités intelligentes et automatisation intégrées directement dans votre site web et vos logiciels."
     }
   },
   "services": {
     "eyebrow": "Ce Que Nous Faisons",
-    "title": "Concevoir. Développer. Héberger.",
+    "title": "Concevoir. Développer. Grandir.",
     "web": {
-      "title": "Sites Web & Applications",
-      "features": ["Design Web Sur Mesure", "Développement Responsive", "SEO & Marketing Digital", "Gestion de Contenu"]
+      "title": "Design & Développement Web",
+      "features": ["Design de Site Sur Mesure", "Développement Responsive", "SEO & Performance", "Gestion de Contenu"]
     },
     "systems": {
-      "title": "Logiciels Sur Mesure",
-      "features": ["Plateformes de Gestion", "CRM & Outils Métier", "Réservation & Planning", "Intégrations API"]
+      "title": "Logiciels & Plateformes",
+      "features": ["Outils de Gestion", "CRM & Tableaux de Bord", "Systèmes de Réservation", "Intégrations API"]
     },
     "infrastructure": {
-      "title": "Infrastructure Privée",
-      "features": ["Serveurs Dédiés", "Email & Stockage Cloud", "Sécurité & Chiffrement", "Monitoring & Support"]
+      "title": "Hébergement & Infrastructure",
+      "features": ["Serveurs Dédiés", "Email & Stockage Cloud", "Sécurité & Monitoring", "Support Continu"]
     },
-    "aiNarrative": "Et quand vous êtes prêt, nous intégrons l'IA dans l'ensemble - des fonctionnalités intelligentes dans vos logiciels à l'automatisation qui connecte tous vos outils."
+    "aiNarrative": "Et nous intégrons l'IA dans tout ce que nous faisons - des fonctionnalités intelligentes dans votre site web à l'automatisation qui connecte tous vos outils."
   },
   "configurator": {
     "eyebrow": "Démarrer",
@@ -82,19 +82,19 @@
     "services": {
       "web": {
         "title": "Design & Développement Web",
-        "description": "Sites web et applications sur mesure - conçus de zéro, optimisés pour la performance et le référencement."
+        "description": "Sites web et applications sur mesure - conçus de zéro, performants et optimisés pour être trouvés."
       },
       "systems": {
         "title": "Logiciels Sur Mesure",
-        "description": "Plateformes de gestion, CRM et outils métier conçus pour correspondre exactement à votre façon de travailler."
+        "description": "CRM, plateformes de gestion et outils métier conçus autour de la façon dont votre équipe travaille vraiment."
       },
       "infrastructure": {
         "title": "Infrastructure Privée",
-        "description": "Serveurs dédiés avec email, stockage cloud et outils métier - entièrement détenus et contrôlés par vous."
+        "description": "Hébergement dédié, email, stockage cloud et l'infrastructure sur laquelle votre entreprise fonctionne - entièrement à vous."
       }
     },
     "aiToggle": "Ajouter l'Intégration IA",
-    "aiDescription": "Fonctionnalités intelligentes et automatisation intégrées directement dans vos systèmes.",
+    "aiDescription": "Fonctionnalités IA pratiques et automatisation intégrées directement dans votre site web et vos logiciels.",
     "aiTypes": {
       "teammate": {
         "title": "IA Coéquipier",
@@ -248,41 +248,41 @@
     }
   },
   "philosophy": {
-    "eyebrow": "Pourquoi C'est Important",
-    "title": "Vos outils devraient vous appartenir.",
-    "subtitle": "La plupart des entreprises louent leur vie digitale à une dizaine de plateformes différentes. Nous pensons qu'il y a mieux - un monde où vous possédez vos données, contrôlez votre infrastructure et n'êtes enfermé dans la grille tarifaire de personne.",
+    "eyebrow": "Pourquoi Nous",
+    "title": "On fait les choses différemment.",
+    "subtitle": "La plupart des agences vous donnent un template et appellent ça du sur-mesure. Nous pensons que votre entreprise mérite mieux - un vrai design, une vraie ingénierie, et une équipe qui reste après le lancement.",
     "ownership": {
-      "title": "Maîtrisez Votre Stack",
-      "description": "Nous vous libérons des abonnements SaaS dispersés pour vous installer sur une infrastructure privée - serveurs, email, stockage cloud et outils que vous contrôlez."
+      "title": "Construit Pour Vous",
+      "description": "Tout ce que nous construisons vous appartient. Votre code, vos données, votre infrastructure - pas de verrouillage, pas de dépendances, pas de surprises."
     },
     "craftsmanship": {
-      "title": "Pas de Raccourcis",
-      "description": "Nous écrivons du code propre, artisanal, optimisé pour la vitesse et le référencement. Pas de constructeurs de pages, pas de thèmes surchargés, pas de dette technique."
+      "title": "L'Artisanat Avant Tout",
+      "description": "Nous écrivons du code propre, construit à la main, optimisé pour la vitesse et le référencement. Pas de constructeurs de pages, pas de thèmes surchargés, pas de raccourcis."
     },
     "oneTeam": {
       "title": "Une Seule Relation",
-      "description": "Du design initial au développement jusqu'au support continu - une seule équipe qui connaît votre activité de A à Z."
+      "description": "Du premier design au support continu - une seule équipe qui connaît votre activité de A à Z. Pas de sous-traitance, pas de briefs perdus en route."
     },
     "quote": "Nous construisons la technologie qui travaille pour votre entreprise - pas l'inverse.",
     "foundedLocation": "Matt Ciaccio, Fondateur"
   },
   "cta": {
     "eyebrow": "Parlons-en",
-    "title": "Prêt à construire quelque chose ?",
-    "subtitle": "Dites-nous ce dont vous avez besoin. Pas de slides, pas de pression - juste une conversation sur ce qui est possible.",
+    "title": "Prêt à construire quelque chose de grand ?",
+    "subtitle": "Dites-nous sur quoi vous travaillez. Pas de slides, pas de pression - juste une conversation honnête sur ce qui est possible.",
     "cta": "Démarrer Votre Projet",
     "configure": "Démarrer Votre Projet",
     "email": "hello@letsbe.biz",
     "reassurance": "Sans engagement."
   },
   "footer": {
-    "tagline": "Sites web, logiciels et infrastructure sur mesure pour les entreprises qui veulent maîtriser leur avenir digital.",
+    "tagline": "Sites web, logiciels et plateformes digitales sur mesure - conçus et développés pour les entreprises qui refusent de se contenter de moins.",
     "location": "Fondé aux États-Unis. Au service de clients dans le monde entier.",
     "services": "Services",
     "studio": "Studio",
     "connect": "Contact",
     "serviceLinks": {
-      "designDev": "Sites Web & Applications",
+      "designDev": "Design & Développement Web",
       "customSystems": "Logiciels Sur Mesure",
       "infrastructure": "Infrastructure Privée",
       "aiAutomation": "Intégration IA"