# Site Copy Redesign — Design Spec

**Date:** 2026-04-07
**Goal:** Rewrite all user-facing copy to lead with web design/development, position infrastructure as a supporting differentiator, and remove all Côte d'Azur / French Riviera geographic references.

## Messaging Strategy

**Approach:** "The Complete Partner" — design-forward but immediately signals full-service depth. The client comes for the website, then discovers they can also get custom software, hosting, and AI from the same team.

**Target client:** SMB founders whose current website doesn't represent their business well.

**Tone:** Conversational yet polished — confident and warm, not stiff or fluffy. Light technical credibility signals, not jargon-heavy.

**Hierarchy:**
1. Web design & development (leads)
2. Custom software (extends)
3. Hosting & infrastructure (supports, positioned as differentiator not lead)
4. AI (prominent, practical, honest about capabilities)

**Geographic references:** Remove ALL Côte d'Azur / French Riviera references. LetsBe is an American company.

---

## Copy Changes By Section

### 1. SEO Metadata

**Site title:** "LetsBe. | Web Design, AI & Digital Infrastructure Studio"
**Site description:** "Custom web design, purpose-built software, AI integration, and private infrastructure — designed, built, and managed by one dedicated team."
**Services page description:** "Custom web design, purpose-built software, AI automation, and private infrastructure — three pillars of digital excellence under one roof."

### 2. Homepage — Hero

**Headline:** "Your website. Your software. Your *entire* digital world."
*(accent word: "entire" in italic/primary blue)*

**Subtitle:** "Custom websites, purpose-built software, and the infrastructure to run it all — designed, built, and managed by one dedicated team."

**Primary CTA:** "Start Your Project"
**Secondary CTA:** "See Our Work"
**Trust line:** "Trusted by businesses worldwide"

### 3. Homepage — Trust Bar

| Card | Title | Description |
|------|-------|-------------|
| 1 | Designed From Scratch | No templates, no page builders. Every site is custom-designed and hand-built for your brand. |
| 2 | One Team, Start to Finish | No freelancer juggling. One team handles design, code, hosting, and support. |
| 3 | AI Built In | Intelligent features and automation woven directly into your website and software. |
| 4 | You Own Everything | Your code, your data, your servers. We build it, you own it — no lock-in, no surprises. |

### 4. Homepage — Services Overview

**Eyebrow:** "What We Do"
**Title:** "Design. Build. Grow."

| Pillar | Title | Features |
|--------|-------|----------|
| 01 | Web Design & Development | Custom Website Design, Responsive Development, SEO & Performance, Content Management |
| 02 | Software & Platforms | Business Management Tools, CRMs & Dashboards, Booking & Scheduling Systems, API Integrations |
| 03 | Hosting & Infrastructure | Dedicated Servers, Email & Cloud Storage, Security & Monitoring, Ongoing Support |

**AI callout (italic):** "And we layer AI into everything — from intelligent features in your website to automation that connects all your tools."

### 5. Homepage — Philosophy

**Eyebrow:** "Why Us"
**Title:** "We do things differently."
**Subtitle:** "Most agencies hand you a template and call it custom. We think your business deserves better — real design, real engineering, and a team that sticks around after launch."

| Pillar | Title | Description |
|--------|-------|-------------|
| 01 | Craft Over Convenience | We write clean, hand-built code optimized for speed and search engines. No page builders, no bloated themes, no shortcuts. |
| 02 | One Relationship | From first design to ongoing support — one team that knows your business inside and out. No handoffs, no telephone-game briefs. |
| 03 | Built to Be Yours | Everything we build, you own. Your code, your data, your infrastructure — no lock-in, no platform dependencies, no surprises. |

**Pull quote:** "We build technology that works for your business — not the other way around." — Matt Ciaccio, Founder

### 6. Homepage — CTA Banner

**Eyebrow:** "Let's Talk"
**Title:** "Ready to build something great?"
**Subtitle:** "Tell us what you're working on. No pitch decks, no pressure — just an honest conversation about what's possible."
**Primary CTA:** "Start Your Project"
**Email:** hello@letsbe.biz
**Fine print:** "No commitment required."

### 7. Footer

**Tagline:** "Custom websites, software, and digital platforms — designed and built for businesses that refuse to settle."
**Location:** "American-founded. Serving clients worldwide."

### 8. About Page — Hero

**Eyebrow:** "About LetsBe."
**Headline:** "Great businesses deserve great digital partners."
**Subtitle:** "We design and build custom websites, software, and digital platforms for businesses that care about quality — and want a team that does too."

### 9. About Page — Our Story

**Eyebrow:** "Our Story"
**Heading:** "Built for businesses like yours."

**Para 1:** "LetsBe. started with a simple belief: that ambitious businesses deserve digital tools as carefully considered as the work they do. Not templates. Not off-the-shelf platforms. Real design and engineering, built from scratch."

**Para 2:** "Our early clients were founders and operators who needed more than a website — they needed a technical partner who could design, build, host, and maintain everything under one roof. Those projects shaped how we work today."

**Para 3:** "We build platforms meant to be owned, not rented. We document everything, we hand over codebases that outlast the engagement, and we never lock clients into systems they can't leave. That's not a feature — it's how we think business should work."

**Pull quote:** "Build fewer things. Build them better. Build them to last." — LetsBe. founding principle

### 10. About Page — What We Believe

**Eyebrow:** "Our Beliefs"
**Heading:** "What We Believe"
**Intro:** "Three principles behind every project we take on."

| # | Title | Description |
|---|-------|-------------|
| 1 | Craftsmanship First | The gap between a website that works and one that lasts is craft. We sweat the typography, the transitions, the performance, the edge cases. Every interface we ship is something we'd be proud to sign. |
| 2 | One Team, Everything | Design, development, hosting, infrastructure — one team, one point of contact, one standard of quality. No handoffs between agencies. No juggling freelancers. Just people who care about the whole thing. |
| 3 | Built to Be Yours | Everything we build, you own — the code, the data, the infrastructure. No vendor lock-in, no platform dependencies. We hand over work that outlasts the engagement. |

### 11. About Page — Quote

**Quote:** "We don't just build websites — we build the foundation your business runs on."
**Attribution:** "— LetsBe. founding philosophy"

### 12. About Page — CTA

**Eyebrow:** "Work With Us"
**Heading:** "Let's build something together."
**Subtitle:** "Whether you have a clear brief or just an early idea, we'd love to talk through what's possible."

### 13. Services Page — Hero

**Eyebrow:** "Our Services"
**Headline:** "Everything your business needs online."
**Subtitle:** "We design custom websites, build purpose-built software, and manage the infrastructure behind it all — one team, one standard of quality, nothing outsourced."

### 14. Services Page — Pillar 01: Web Design & Development

**Description:** "Your website shouldn't look like everyone else's — and it shouldn't be built like everyone else's either. We design and build custom websites and web applications from a blank canvas, crafting every layout, every interaction, and every page with intention. The result is fast, search-engine-friendly, and built to grow with your business. Whether you need a marketing site that converts, a web application your team relies on, or an e-commerce platform that scales — we build it from scratch, and we build it to last."

| Feature | Title | Description |
|---------|-------|-------------|
| Design | Custom Design | Every layout, component, and interaction is designed for your brand. No themes, no templates, no shortcuts. |
| Apps | Web Applications | Modern, responsive applications built with the latest technologies — fast, reliable, and ready to scale. |
| E-commerce | E-Commerce | Custom storefronts, checkout flows, and multi-currency platforms built for serious online retail. |
| Performance | Performance & SEO | Fast load times, clean code, and search engine optimization built into the foundation — not bolted on after. |

### 15. Services Page — Pillar 02: Software & Platforms

**Description:** "Off-the-shelf software makes assumptions about how your business works. We don't. When spreadsheets and generic tools stop cutting it, we build the exact system your team needs — designed around your workflow, not someone else's. From CRMs tailored to your sales process, to management platforms that replace three different subscriptions, to integrations that connect your existing tools — everything we build is yours, fully documented, and built to last."

| Feature | Title | Description |
|---------|-------|-------------|
| CRM | CRM & Management Tools | Relationship and pipeline management built around how your team actually works — not how a generic platform thinks you should. |
| Software | Custom Software | From booking platforms to internal tools to full SaaS products — purpose-built for your business. |
| APIs | Integrations & APIs | We connect your existing tools and build the bridges between systems so everything works together. |
| Internal | Dashboards & Automation | Admin panels, reporting tools, and workflow automation that give your team an unfair advantage. |

### 16. Services Page — Pillar 03: Hosting & Infrastructure

**Description:** "Your website and software need a home — and we think you should own it. We set up and manage dedicated servers, email, cloud storage, and all the infrastructure your business runs on. No shared hosting, no mysterious third-party dependencies. You know where your data lives, who has access, and that someone is watching the dashboard around the clock."

| Feature | Title | Description |
|---------|-------|-------------|
| Hosting | Dedicated Hosting | Private servers managed for your business — no shared hosting, no noisy neighbors, no surprises. |
| Data | Your Data, Your Control | You own your data and know exactly where it lives. Full access, full transparency, no lock-in. |
| Security | Security & Protection | Serious security, proactive monitoring, and protection built into your infrastructure from day one. |
| DevOps | Monitoring & Support | Proactive monitoring, regular updates, and ongoing support so you never have to worry about uptime. |

### 17. Services Page — AI Layer

**Eyebrow:** "Intelligent Layer"
**Title:** "AI Built Into Everything"
**Italic subtitle:** "Your platform, made smarter."
**Body:** "We integrate AI directly into the websites and software we build for you. Not as a buzzword or an add-on — as practical features that save your team time and give your customers a better experience."

| Capability | Title | Description |
|------------|-------|-------------|
| Teammate | AI Teammate | An AI assistant built into your workflow — automates repetitive tasks, surfaces the info your team needs, and connects your tools. |
| Customer | Customer-Facing AI | Smart features for your customers — intelligent search, personalized recommendations, and conversational interfaces that work around the clock. |
| Data | Data Intelligence | AI that helps you understand your data — automated reports, trend spotting, and insights you can actually act on. |

**Bottom note:** "Every AI feature is tailored to your business — your data stays on your servers."

### 18. Services Page — CTA

**Eyebrow:** "Let's Talk"
**Heading:** "Ready to get started?"
**Subtitle:** "Walk through a few questions and we'll put together a project brief tailored to you — no commitment required, just clarity."
**Primary CTA:** "Start Your Project"
**Email:** hello@letsbe.biz
**Fine print:** "No commitment required — just a conversation about what's possible."

### 19. Configurator — Service Options

**Web Design & Development:** "Custom websites and web applications — designed from scratch, built to perform, and optimized to get found."
**Custom Software:** "CRMs, management platforms, and business tools built around the way your team actually works."
**Private Infrastructure:** "Dedicated hosting, email, cloud storage, and the infrastructure your business runs on — fully owned by you."
**AI Toggle:** "Practical AI features and automation built directly into your website and software."

### 20. Case Study Pages — CTA

**Eyebrow:** "Your Turn"
**Heading:** "Ready to build something like this?"
**Body:** "Every project starts with a conversation. Tell us what you're working on and we'll figure out the best way to bring it to life."
**CTA:** "Start your project"

---

## Implementation Notes

- **i18n files** (`src/i18n/messages/en.json`): Most homepage, nav, footer, configurator, and process section copy lives here. Update the JSON keys.
- **Hardcoded pages**: About (`src/app/(frontend)/[locale]/about/page.tsx`), Services (`src/app/(frontend)/[locale]/services/page.tsx`, `src/components/sections/services/ServicesHero.tsx`, `src/components/sections/services/AILayer.tsx`, `src/components/sections/services/ServicesCTA.tsx`), and Case Studies (`src/app/(frontend)/[locale]/work/[slug]/page.tsx`) have inline English copy — edit directly.
- **French translations** (`src/i18n/messages/fr.json`): Update French translations to match the new English copy for all i18n'd sections.
- **SEO metadata**: Update in `src/app/(frontend)/[locale]/layout.tsx` and `src/app/(frontend)/[locale]/services/page.tsx`.
- **No structural/layout changes** — this is a copy-only update.
